Rocket Companies (RKT) Stock Price, News & Analysis

Company Overview

Rocket Companies, Inc. is a Detroit-based holding company whose businesses are centered on digital mortgage origination and related consumer finance and real estate services. The company grew out of the Quicken Loans franchise and completed an initial public offering in 2020. Founder Dan Gilbert remains a prominent figure associated with the firm, which operates a suite of brands that aim to simplify the home financing and buying experience through technology and scale.

The company’s core activity is mortgage lending through its Rocket Mortgage platform, which offers online application, underwriting and servicing for home purchase and refinance loans. Products available through its platforms include conventional mortgages as well as government-backed and specialty loan programs, and the company services a portfolio of residential mortgages. In addition to direct-to-consumer lending, Rocket Companies supports brokers and other partners through wholesale and correspondent channels.

Complementary businesses within the corporate family provide title, appraisal and settlement services, real estate brokerage and marketplace capabilities, and consumer lending products. Its title and property-services affiliate handles closings and valuations that support the mortgage process, while its real estate and marketplace brands connect buyers, sellers and agents to streamline transactions. The company emphasizes an integrated, technology-driven approach that links origination, title, servicing and real estate touchpoints.

Headquartered in Detroit, Michigan, Rocket Companies primarily serves customers across the United States and focuses on digital distribution, process automation and consumer-facing tools to reduce friction in home financing and related services. The business strategy centers on capturing multiple stages of the homeownership lifecycle, supported by a centralized technology platform and an executive leadership team led by founder Dan Gilbert.

Key Stats

• Today's Range: $13.65 to $14.14
• 50-Day Range: $12.79 to $15.87
• 52-Week Range: $12.17 to $24.36
• Volume: 24.66 million shs
• Average Volume: 25.01 million shs
• Market Capitalization: $39.93 billion
• P/E Ratio: 100.71
• Dividend Yield: N/A
• Price Target: $19.87
• Consensus Rating: Moderate Buy

Rocket Companies Stock Analysis - MarketRank™

Rocket Companies scored higher than 74% of companies evaluated by MarketBeat, and ranked 354th out of 841 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Rocket Companies has received a consensus rating of Moderate Buy. The company's average rating score is 2.53, and is based on no strong buy ratings, 10 buy ratings, 9 hold ratings, and no sell ratings.

Upside Potential

Rocket Companies has a consensus price target of $19.87, representing about 40.9% upside from its current price of $14.10.

Amount of Analyst Coverage

Rocket Companies has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 47.17%

Earnings Growth

Earnings for Rocket Companies are expected to grow by 47.17% in the coming year, from $0.53 to $0.78 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rocket Companies is 100.71, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 45.02.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rocket Companies is 100.71, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 26.19.

Price to Book Value per Share Ratio

Rocket Companies has a P/B Ratio of 1.69. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.56% of the float of Rocket Companies has been sold short.

Short Interest Ratio / Days to Cover

Rocket Companies has a short interest ratio ("days to cover") of 3.49, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rocket Companies has recently increased by 3.97%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: Weak

Dividend Yield

Rocket Companies does not currently pay a dividend.

Dividend Growth

Rocket Companies does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Rocket Companies is 915.71%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, Rocket Companies will have a dividend payout ratio of 164.36% in the coming year. This indicates that Rocket Companies may not be able to sustain their current dividend.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 0.66

News Sentiment

Rocket Companies has a news sentiment score of 0.66. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.95 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 23 news articles for Rocket Companies this week, compared to 9 articles on an average week.

Search Interest

Only 22 people have searched for RKT on MarketBeat in the last 30 days. This is a decrease of -21% compared to the previous 30 days.

MarketBeat Follows

26 people have added Rocket Companies to their MarketBeat watchlist in the last 30 days. This is an increase of 420% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rocket Companies insiders have not sold or bought any company stock.

Percentage Held by Insiders

57.68% of the stock of Rocket Companies is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

4.59% of the stock of Rocket Companies is held by institutions.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 9/06/2026
• Barclays 24th Annual Global Financial Services Conference: 9/15/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: Financial Services
• Sub-Industry: Commercial & Residential Mortgage Finance
• Current Symbol: NYSE:RKT
• CIK: 1805284
• Web: www.rocketcompanies.com
• Phone: 313-373-7990
• Fax: N/A
• Employees: 23,500
• Year Founded: 1985

Price Target and Rating

• Average Price Target for Rocket Companies: $19.87
• High Price Target: $25.00
• Low Price Target: $14.00
• Potential Upside/Downside: +40.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.53
• Research Coverage: 19 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.14
• Trailing P/E Ratio: 100.71
• Forward P/E Ratio: 26.60
• P/E Growth: N/A
• Net Income: -$68 million
• Net Margins: 4.70%
• Pretax Margin: 6.65%
• Return on Equity: 5.13%
• Return on Assets: 1.88%

Debt

• Debt-to-Equity Ratio: 1.16
• Current Ratio: 4.85
• Quick Ratio: 4.85

Sales & Book Value

• Annual Sales: $8.97 billion
• Price / Sales: 4.45
• Cash Flow: $0.23 per share
• Price / Cash Flow: 61.09
• Book Value: $8.32 per share
• Price / Book: 1.69

Miscellaneous

• Outstanding Shares: 2,831,642,000
• Free Float: 1,198,351,000
• Market Cap: $39.93 billion
• Optionable: Optionable
• Beta: 2.20