Go Pro

Rocket Companies (RKT) Competitors

Rocket Companies logo
$11.70 -0.27 (-2.25%)
Closing price 03:59 PM Eastern
Extended Trading
$11.75 +0.05 (+0.42%)
As of 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

RKT vs. KBH, LEN, MTH, PFSI, and PHM

Should you buy Rocket Companies stock or one of its competitors? Rocket Companies's main competitors and comparable companies include KB Home (KBH), Lennar (LEN), Meritage Homes (MTH), PennyMac Financial Services (PFSI), and PulteGroup (PHM). Companies are selected based on similarities in market, industry, and size.

How does Rocket Companies compare to KB Home?

KB Home (NYSE:KBH) and Rocket Companies (NYSE:RKT) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, analyst recommendations, earnings and valuation.

In the previous week, Rocket Companies had 10 more articles in the media than KB Home. MarketBeat recorded 17 mentions for Rocket Companies and 7 mentions for KB Home. Rocket Companies' average media sentiment score of 0.26 beat KB Home's score of 0.10 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
KB Home
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
5 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

96.1% of KB Home shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 4.7% of KB Home shares are owned by insiders. Comparatively, 57.7% of Rocket Companies shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

KB Home has a beta of 1.34, meaning that its stock price is 34% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.23, meaning that its stock price is 123% more volatile than the broader market.

Rocket Companies has a net margin of 4.70% compared to KB Home's net margin of 4.39%. KB Home's return on equity of 6.56% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
KB Home4.39% 6.56% 3.71%
Rocket Companies 4.70%5.13%1.88%

KB Home presently has a consensus price target of $54.58, indicating a potential upside of 18.95%. Rocket Companies has a consensus price target of $19.57, indicating a potential upside of 64.59%. Given Rocket Companies' stronger consensus rating and higher probable upside, analysts plainly believe Rocket Companies is more favorable than KB Home.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
KB Home
3 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.06
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

KB Home has higher earnings, but lower revenue than Rocket Companies. KB Home is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
KB Home$6.24B0.45$428.79M$3.5512.93
Rocket Companies$6.70B5.03-$68M$0.1484.94

Summary

Rocket Companies beats KB Home on 11 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to Lennar?

Lennar (NYSE:LEN) and Rocket Companies (NYSE:RKT) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

In the previous week, Lennar had 21 more articles in the media than Rocket Companies. MarketBeat recorded 38 mentions for Lennar and 17 mentions for Rocket Companies. Lennar's average media sentiment score of 0.90 beat Rocket Companies' score of 0.26 indicating that Lennar is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lennar
16 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Rocket Companies
5 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Rocket Companies has a net margin of 4.70% compared to Lennar's net margin of 4.09%. Lennar's return on equity of 6.15% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Lennar4.09% 6.15% 4.00%
Rocket Companies 4.70%5.13%1.88%

Lennar presently has a consensus price target of $79.86, indicating a potential upside of 0.01%. Rocket Companies has a consensus price target of $19.57, indicating a potential upside of 64.59%. Given Rocket Companies' stronger consensus rating and higher probable upside, analysts plainly believe Rocket Companies is more favorable than Lennar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lennar
10 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.50
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

Lennar has higher revenue and earnings than Rocket Companies. Lennar is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lennar$34.19B0.56$2.08B$5.2915.09
Rocket Companies$6.70B5.03-$68M$0.1484.94

Lennar has a beta of 1.36, suggesting that its share price is 36% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.23, suggesting that its share price is 123% more volatile than the broader market.

81.1% of Lennar shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 10.1% of Lennar shares are held by insiders. Comparatively, 57.7% of Rocket Companies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Lennar and Rocket Companies tied by winning 8 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to Meritage Homes?

Rocket Companies (NYSE:RKT) and Meritage Homes (NYSE:MTH) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

In the previous week, Rocket Companies had 14 more articles in the media than Meritage Homes. MarketBeat recorded 17 mentions for Rocket Companies and 3 mentions for Meritage Homes. Meritage Homes' average media sentiment score of 0.97 beat Rocket Companies' score of 0.26 indicating that Meritage Homes is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
5 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Meritage Homes
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Meritage Homes has a net margin of 6.11% compared to Rocket Companies' net margin of 4.70%. Meritage Homes' return on equity of 7.13% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
Meritage Homes 6.11%7.13%4.83%

Meritage Homes has lower revenue, but higher earnings than Rocket Companies. Meritage Homes is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B5.03-$68M$0.1484.94
Meritage Homes$5.86B0.72$453.01M$4.7813.46

Rocket Companies has a beta of 2.23, suggesting that its stock price is 123% more volatile than the broader market. Comparatively, Meritage Homes has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market.

Rocket Companies currently has a consensus price target of $19.57, suggesting a potential upside of 64.59%. Meritage Homes has a consensus price target of $76.75, suggesting a potential upside of 19.33%. Given Rocket Companies' stronger consensus rating and higher possible upside, equities research analysts plainly believe Rocket Companies is more favorable than Meritage Homes.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
Meritage Homes
0 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.33

4.6% of Rocket Companies shares are held by institutional investors. Comparatively, 98.4% of Meritage Homes shares are held by institutional investors. 57.7% of Rocket Companies shares are held by company insiders. Comparatively, 2.5% of Meritage Homes shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Rocket Companies beats Meritage Homes on 9 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to PennyMac Financial Services?

PennyMac Financial Services (NYSE:PFSI) and Rocket Companies (NYSE:RKT) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, valuation, earnings and dividends.

In the previous week, Rocket Companies had 13 more articles in the media than PennyMac Financial Services. MarketBeat recorded 17 mentions for Rocket Companies and 4 mentions for PennyMac Financial Services. Rocket Companies' average media sentiment score of 0.26 beat PennyMac Financial Services' score of -0.28 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PennyMac Financial Services
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
5 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

PennyMac Financial Services has a net margin of 17.74% compared to Rocket Companies' net margin of 4.70%. PennyMac Financial Services' return on equity of 11.18% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
PennyMac Financial Services17.74% 11.18% 1.65%
Rocket Companies 4.70%5.13%1.88%

PennyMac Financial Services presently has a consensus target price of $104.88, suggesting a potential upside of 70.49%. Rocket Companies has a consensus target price of $19.57, suggesting a potential upside of 64.59%. Given PennyMac Financial Services' higher probable upside, analysts clearly believe PennyMac Financial Services is more favorable than Rocket Companies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PennyMac Financial Services
2 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

57.9% of PennyMac Financial Services shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 15.2% of PennyMac Financial Services shares are held by insiders. Comparatively, 57.7% of Rocket Companies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

PennyMac Financial Services has higher earnings, but lower revenue than Rocket Companies. PennyMac Financial Services is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PennyMac Financial Services$2.05B1.56$501.08M$7.288.45
Rocket Companies$6.70B5.03-$68M$0.1484.94

PennyMac Financial Services has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.23, meaning that its share price is 123% more volatile than the broader market.

Summary

Rocket Companies beats PennyMac Financial Services on 10 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to PulteGroup?

PulteGroup (NYSE:PHM) and Rocket Companies (NYSE:RKT) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability.

In the previous week, Rocket Companies had 15 more articles in the media than PulteGroup. MarketBeat recorded 17 mentions for Rocket Companies and 2 mentions for PulteGroup. Rocket Companies' average media sentiment score of 0.26 beat PulteGroup's score of 0.11 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PulteGroup
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
5 Very Positive mention(s)
0 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

89.9% of PulteGroup shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 0.8% of PulteGroup shares are held by insiders. Comparatively, 57.7% of Rocket Companies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

PulteGroup has higher revenue and earnings than Rocket Companies. PulteGroup is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PulteGroup$17.31B1.25$2.22B$9.7911.82
Rocket Companies$6.70B5.03-$68M$0.1484.94

PulteGroup has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.23, indicating that its stock price is 123% more volatile than the broader market.

PulteGroup presently has a consensus target price of $140.13, suggesting a potential upside of 21.05%. Rocket Companies has a consensus target price of $19.57, suggesting a potential upside of 64.59%. Given Rocket Companies' higher possible upside, analysts plainly believe Rocket Companies is more favorable than PulteGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PulteGroup
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.75
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

PulteGroup has a net margin of 11.62% compared to Rocket Companies' net margin of 4.70%. PulteGroup's return on equity of 15.21% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
PulteGroup11.62% 15.21% 10.89%
Rocket Companies 4.70%5.13%1.88%

Summary

PulteGroup beats Rocket Companies on 10 of the 17 factors compared between the two stocks.

Get Rocket Companies News Delivered to You Automatically

Sign up to receive the latest news and ratings for RKT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

RKT vs. The Competition

MetricRocket CompaniesFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$33.13B$26.68B$13.32B$22.70B
Dividend YieldN/A6.92%6.03%3.74%
P/E Ratio83.5819.4024.4927.75
Price / Sales4.95326.33505.8820.15
Price / Cash50.01277.5147.4539.56
Price / Book1.443.172.704.64
Net Income-$68M$1.11B$1.32B$1.08B
7 Day Performance-3.83%-2.08%-1.04%-1.06%
1 Month Performance-13.75%0.20%1.00%-5.03%
1 Year Performance-36.15%-3.22%8.15%5.78%

Rocket Companies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RKT
Rocket Companies
3.5142 of 5 stars
$11.70
-2.2%
$19.57
+67.3%
-41.0%$33.13B$6.70B83.5823,500
KBH
KB Home
4.4808 of 5 stars
$47.88
-0.3%
$56.00
+17.0%
-28.2%$2.94B$6.24B13.492,118
LEN
Lennar
4.5207 of 5 stars
$82.07
-0.1%
$81.00
-1.3%
-35.9%$19.77B$34.19B15.5112,532
MTH
Meritage Homes
4.5562 of 5 stars
$65.07
+0.1%
$76.75
+18.0%
-12.4%$4.24B$5.86B13.611,860
PFSI
PennyMac Financial Services
4.9092 of 5 stars
$63.78
-2.6%
$104.88
+64.4%
-50.7%$3.31B$4.36B8.764,900

Related Companies and Tools


This page (NYSE:RKT) was last updated on 10/2/2026 by MarketBeat.com Staff.
From Our Partners