Rocket Companies (RKT) Competitors

Rocket Companies logo
$13.53 +0.19 (+1.42%)
Closing price 06/23/2026 03:58 PM Eastern
Extended Trading
$13.46 -0.07 (-0.49%)
As of 06/23/2026 07:58 PM Eastern
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RKT vs. PFSI, PHM, TOL, UWMC, and BBVA

Should you buy Rocket Companies stock or one of its competitors? MarketBeat compares Rocket Companies with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rocket Companies include PennyMac Financial Services (PFSI), PulteGroup (PHM), Toll Brothers (TOL), UWM (UWMC), and Banco Bilbao Viscaya Argentaria (BBVA).

How does Rocket Companies compare to PennyMac Financial Services?

Rocket Companies (NYSE:RKT) and PennyMac Financial Services (NYSE:PFSI) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

Rocket Companies has a beta of 2.19, suggesting that its stock price is 119% more volatile than the broader market. Comparatively, PennyMac Financial Services has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market.

PennyMac Financial Services has lower revenue, but higher earnings than Rocket Companies. PennyMac Financial Services is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B5.72-$68M$0.05270.60
PennyMac Financial Services$2.05B2.04$501.08M$9.418.54

In the previous week, Rocket Companies had 6 more articles in the media than PennyMac Financial Services. MarketBeat recorded 14 mentions for Rocket Companies and 8 mentions for PennyMac Financial Services. PennyMac Financial Services' average media sentiment score of 0.75 beat Rocket Companies' score of 0.45 indicating that PennyMac Financial Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
PennyMac Financial Services
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PennyMac Financial Services has a net margin of 23.47% compared to Rocket Companies' net margin of 2.78%. PennyMac Financial Services' return on equity of 10.93% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies2.78% 4.30% 1.46%
PennyMac Financial Services 23.47%10.93%1.66%

Rocket Companies presently has a consensus price target of $20.93, suggesting a potential upside of 54.68%. PennyMac Financial Services has a consensus price target of $117.13, suggesting a potential upside of 45.80%. Given Rocket Companies' stronger consensus rating and higher possible upside, analysts clearly believe Rocket Companies is more favorable than PennyMac Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44
PennyMac Financial Services
2 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.40

4.6% of Rocket Companies shares are held by institutional investors. Comparatively, 57.9% of PennyMac Financial Services shares are held by institutional investors. 57.7% of Rocket Companies shares are held by insiders. Comparatively, 15.8% of PennyMac Financial Services shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Rocket Companies beats PennyMac Financial Services on 9 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to PulteGroup?

PulteGroup (NYSE:PHM) and Rocket Companies (NYSE:RKT) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

In the previous week, PulteGroup and PulteGroup both had 14 articles in the media. PulteGroup's average media sentiment score of 0.89 beat Rocket Companies' score of 0.45 indicating that PulteGroup is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PulteGroup
11 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Rocket Companies
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

PulteGroup has a net margin of 12.14% compared to Rocket Companies' net margin of 2.78%. PulteGroup's return on equity of 16.41% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
PulteGroup12.14% 16.41% 11.75%
Rocket Companies 2.78%4.30%1.46%

PulteGroup has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.19, suggesting that its stock price is 119% more volatile than the broader market.

PulteGroup presently has a consensus target price of $140.71, suggesting a potential upside of 11.11%. Rocket Companies has a consensus target price of $20.93, suggesting a potential upside of 54.68%. Given Rocket Companies' higher possible upside, analysts clearly believe Rocket Companies is more favorable than PulteGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PulteGroup
0 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.59
Rocket Companies
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44

89.9% of PulteGroup shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 0.8% of PulteGroup shares are owned by insiders. Comparatively, 57.7% of Rocket Companies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

PulteGroup has higher revenue and earnings than Rocket Companies. PulteGroup is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PulteGroup$17.31B1.39$2.22B$10.3412.25
Rocket Companies$6.70B5.72-$68M$0.05270.60

Summary

PulteGroup beats Rocket Companies on 10 of the 15 factors compared between the two stocks.

How does Rocket Companies compare to Toll Brothers?

Rocket Companies (NYSE:RKT) and Toll Brothers (NYSE:TOL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

In the previous week, Toll Brothers had 11 more articles in the media than Rocket Companies. MarketBeat recorded 25 mentions for Toll Brothers and 14 mentions for Rocket Companies. Toll Brothers' average media sentiment score of 0.54 beat Rocket Companies' score of 0.45 indicating that Toll Brothers is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Toll Brothers
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Toll Brothers has a net margin of 11.66% compared to Rocket Companies' net margin of 2.78%. Toll Brothers' return on equity of 15.47% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies2.78% 4.30% 1.46%
Toll Brothers 11.66%15.47%8.90%

Toll Brothers has higher revenue and earnings than Rocket Companies. Toll Brothers is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B5.72-$68M$0.05270.60
Toll Brothers$10.97B1.29$1.35B$13.2211.43

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 91.8% of Toll Brothers shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by insiders. Comparatively, 1.4% of Toll Brothers shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Rocket Companies presently has a consensus price target of $20.93, suggesting a potential upside of 54.68%. Toll Brothers has a consensus price target of $163.56, suggesting a potential upside of 8.26%. Given Rocket Companies' higher probable upside, equities analysts plainly believe Rocket Companies is more favorable than Toll Brothers.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44
Toll Brothers
1 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.71

Rocket Companies has a beta of 2.19, meaning that its share price is 119% more volatile than the broader market. Comparatively, Toll Brothers has a beta of 1.36, meaning that its share price is 36% more volatile than the broader market.

Summary

Toll Brothers beats Rocket Companies on 12 of the 17 factors compared between the two stocks.

How does Rocket Companies compare to UWM?

UWM (NYSE:UWMC) and Rocket Companies (NYSE:RKT) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends.

UWM has higher earnings, but lower revenue than Rocket Companies. UWM is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UWM$2.02B1.62$27.38M$0.277.56
Rocket Companies$6.70B5.72-$68M$0.05270.60

UWM has a beta of 1.72, suggesting that its stock price is 72% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.19, suggesting that its stock price is 119% more volatile than the broader market.

In the previous week, Rocket Companies had 8 more articles in the media than UWM. MarketBeat recorded 14 mentions for Rocket Companies and 6 mentions for UWM. Rocket Companies' average media sentiment score of 0.45 beat UWM's score of 0.43 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
UWM
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

53.6% of UWM shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 80.3% of UWM shares are held by insiders. Comparatively, 57.7% of Rocket Companies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Rocket Companies has a net margin of 2.78% compared to UWM's net margin of 1.92%. UWM's return on equity of 19.01% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
UWM1.92% 19.01% 1.85%
Rocket Companies 2.78%4.30%1.46%

UWM currently has a consensus price target of $5.19, indicating a potential upside of 154.41%. Rocket Companies has a consensus price target of $20.93, indicating a potential upside of 54.68%. Given UWM's higher possible upside, equities analysts plainly believe UWM is more favorable than Rocket Companies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UWM
1 Sell rating(s)
9 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.15
Rocket Companies
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44

Summary

Rocket Companies beats UWM on 9 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to Banco Bilbao Viscaya Argentaria?

Banco Bilbao Viscaya Argentaria (NYSE:BBVA) and Rocket Companies (NYSE:RKT) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Banco Bilbao Viscaya Argentaria has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.19, meaning that its share price is 119% more volatile than the broader market.

Rocket Companies has a consensus price target of $20.93, indicating a potential upside of 54.68%. Given Rocket Companies' stronger consensus rating and higher possible upside, analysts plainly believe Rocket Companies is more favorable than Banco Bilbao Viscaya Argentaria.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Banco Bilbao Viscaya Argentaria
0 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.17
Rocket Companies
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.44

3.0% of Banco Bilbao Viscaya Argentaria shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 0.0% of Banco Bilbao Viscaya Argentaria shares are held by company insiders. Comparatively, 57.7% of Rocket Companies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Rocket Companies had 13 more articles in the media than Banco Bilbao Viscaya Argentaria. MarketBeat recorded 14 mentions for Rocket Companies and 1 mentions for Banco Bilbao Viscaya Argentaria. Rocket Companies' average media sentiment score of 0.45 beat Banco Bilbao Viscaya Argentaria's score of 0.00 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Banco Bilbao Viscaya Argentaria
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Banco Bilbao Viscaya Argentaria has higher revenue and earnings than Rocket Companies. Banco Bilbao Viscaya Argentaria is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Banco Bilbao Viscaya Argentaria$41.77B3.36$11.89B$2.1011.72
Rocket Companies$6.70B5.72-$68M$0.05270.60

Banco Bilbao Viscaya Argentaria has a net margin of 28.21% compared to Rocket Companies' net margin of 2.78%. Banco Bilbao Viscaya Argentaria's return on equity of 17.65% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Banco Bilbao Viscaya Argentaria28.21% 17.65% 1.29%
Rocket Companies 2.78%4.30%1.46%

Summary

Rocket Companies beats Banco Bilbao Viscaya Argentaria on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RKT vs. The Competition

MetricRocket CompaniesFIN IndustryFinance SectorNYSE Exchange
Market Cap$37.74B$4.64B$13.98B$23.26B
Dividend YieldN/A7.07%5.76%4.07%
P/E Ratio270.6080.4020.2331.08
Price / Sales5.721.69143.9321.83
Price / Cash57.9611.3819.5224.45
Price / Book1.661.892.254.64
Net Income-$68M$1.63B$1.14B$1.07B
7 Day Performance2.70%-1.92%0.59%0.15%
1 Month Performance-1.89%-5.23%1.13%0.18%
1 Year Performance-9.41%-13.71%14.61%23.21%

Rocket Companies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RKT
Rocket Companies
3.8927 of 5 stars
$13.53
+1.4%
$20.93
+54.7%
-8.0%$37.74B$6.70B270.6023,500
PFSI
PennyMac Financial Services
4.9993 of 5 stars
$79.83
-3.1%
$117.13
+46.7%
-17.2%$4.14B$2.05B8.484,900
PHM
PulteGroup
4.3609 of 5 stars
$125.74
-1.0%
$140.71
+11.9%
+20.6%$23.95B$17.31B12.166,506
TOL
Toll Brothers
4.3012 of 5 stars
$151.70
-2.6%
$163.56
+7.8%
+34.0%$14.18B$10.97B11.474,900
UWMC
UWM
4.7606 of 5 stars
$2.06
-7.4%
$5.19
+152.6%
-51.7%$3.29B$3.16B7.619,100

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This page (NYSE:RKT) was last updated on 6/24/2026 by MarketBeat.com Staff.
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