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Rocket Companies (RKT) Competitors

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$13.17 -0.02 (-0.17%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$13.21 +0.04 (+0.29%)
As of 09/11/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

RKT vs. KBH, LEN, MTH, PFSI, and PHM

Should you buy Rocket Companies stock or one of its competitors? Rocket Companies's main competitors and comparable companies include KB Home (KBH), Lennar (LEN), Meritage Homes (MTH), PennyMac Financial Services (PFSI), and PulteGroup (PHM). Companies are selected based on similarities in market, industry, and size.

How does Rocket Companies compare to KB Home?

Rocket Companies (NYSE:RKT) and KB Home (NYSE:KBH) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 96.1% of KB Home shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by insiders. Comparatively, 4.7% of KB Home shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Rocket Companies has a beta of 2.2, suggesting that its share price is 120% more volatile than the broader market. Comparatively, KB Home has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market.

KB Home has lower revenue, but higher earnings than Rocket Companies. KB Home is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$8.97B4.16-$68M$0.1494.06
KB Home$5.50B0.55$428.79M$2.8717.11

Rocket Companies currently has a consensus price target of $19.57, indicating a potential upside of 48.63%. KB Home has a consensus price target of $60.00, indicating a potential upside of 22.17%. Given Rocket Companies' stronger consensus rating and higher probable upside, analysts plainly believe Rocket Companies is more favorable than KB Home.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
KB Home
1 Sell rating(s)
10 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20

Rocket Companies pays an annual dividend of $1.2820 per share and has a dividend yield of 9.7%. KB Home pays an annual dividend of $1.00 per share and has a dividend yield of 2.0%. Rocket Companies pays out 915.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. KB Home pays out 34.8% of its earnings in the form of a dividend. KB Home has raised its dividend for 2 consecutive years.

KB Home has a net margin of 4.94% compared to Rocket Companies' net margin of 4.70%. KB Home's return on equity of 7.67% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
KB Home 4.94%7.67%4.37%

In the previous week, Rocket Companies had 8 more articles in the media than KB Home. MarketBeat recorded 14 mentions for Rocket Companies and 6 mentions for KB Home. Rocket Companies' average media sentiment score of 0.90 beat KB Home's score of 0.70 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
8 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
KB Home
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Rocket Companies beats KB Home on 11 of the 19 factors compared between the two stocks.

How does Rocket Companies compare to Lennar?

Lennar (NYSE:LEN) and Rocket Companies (NYSE:RKT) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, media sentiment, institutional ownership, analyst recommendations and profitability.

In the previous week, Lennar had 7 more articles in the media than Rocket Companies. MarketBeat recorded 21 mentions for Lennar and 14 mentions for Rocket Companies. Rocket Companies' average media sentiment score of 0.90 beat Lennar's score of 0.55 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lennar
6 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Rocket Companies
8 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lennar has a net margin of 4.93% compared to Rocket Companies' net margin of 4.70%. Lennar's return on equity of 7.08% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Lennar4.93% 7.08% 4.61%
Rocket Companies 4.70%5.13%1.88%

81.1% of Lennar shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 10.1% of Lennar shares are owned by insiders. Comparatively, 57.7% of Rocket Companies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Lennar presently has a consensus price target of $91.80, suggesting a potential upside of 15.27%. Rocket Companies has a consensus price target of $19.57, suggesting a potential upside of 48.63%. Given Rocket Companies' stronger consensus rating and higher possible upside, analysts plainly believe Rocket Companies is more favorable than Lennar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lennar
10 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.53
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

Lennar has higher revenue and earnings than Rocket Companies. Lennar is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lennar$32.74B0.59$2.08B$6.3912.46
Rocket Companies$8.97B4.16-$68M$0.1494.06

Lennar has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.2, meaning that its stock price is 120% more volatile than the broader market.

Lennar pays an annual dividend of $2.00 per share and has a dividend yield of 2.5%. Rocket Companies pays an annual dividend of $1.2820 per share and has a dividend yield of 9.7%. Lennar pays out 31.3% of its earnings in the form of a dividend. Rocket Companies pays out 915.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Lennar has increased its dividend for 1 consecutive years.

Summary

Lennar beats Rocket Companies on 10 of the 19 factors compared between the two stocks.

How does Rocket Companies compare to Meritage Homes?

Meritage Homes (NYSE:MTH) and Rocket Companies (NYSE:RKT) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

Meritage Homes pays an annual dividend of $1.92 per share and has a dividend yield of 3.0%. Rocket Companies pays an annual dividend of $1.2820 per share and has a dividend yield of 9.7%. Meritage Homes pays out 40.2% of its earnings in the form of a dividend. Rocket Companies pays out 915.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Meritage Homes has increased its dividend for 2 consecutive years.

Meritage Homes has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.2, suggesting that its stock price is 120% more volatile than the broader market.

98.4% of Meritage Homes shares are held by institutional investors. Comparatively, 4.6% of Rocket Companies shares are held by institutional investors. 2.5% of Meritage Homes shares are held by company insiders. Comparatively, 57.7% of Rocket Companies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Rocket Companies had 9 more articles in the media than Meritage Homes. MarketBeat recorded 14 mentions for Rocket Companies and 5 mentions for Meritage Homes. Meritage Homes' average media sentiment score of 1.06 beat Rocket Companies' score of 0.90 indicating that Meritage Homes is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meritage Homes
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rocket Companies
8 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Meritage Homes has a net margin of 6.11% compared to Rocket Companies' net margin of 4.70%. Meritage Homes' return on equity of 7.13% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Meritage Homes6.11% 7.13% 4.83%
Rocket Companies 4.70%5.13%1.88%

Meritage Homes has higher earnings, but lower revenue than Rocket Companies. Meritage Homes is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meritage Homes$5.86B0.72$453.01M$4.7813.44
Rocket Companies$8.97B4.16-$68M$0.1494.06

Meritage Homes currently has a consensus target price of $79.25, suggesting a potential upside of 23.32%. Rocket Companies has a consensus target price of $19.57, suggesting a potential upside of 48.63%. Given Rocket Companies' stronger consensus rating and higher probable upside, analysts plainly believe Rocket Companies is more favorable than Meritage Homes.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meritage Homes
0 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.42
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Rocket Companies beats Meritage Homes on 10 of the 19 factors compared between the two stocks.

How does Rocket Companies compare to PennyMac Financial Services?

PennyMac Financial Services (NYSE:PFSI) and Rocket Companies (NYSE:RKT) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

PennyMac Financial Services currently has a consensus target price of $104.88, suggesting a potential upside of 48.91%. Rocket Companies has a consensus target price of $19.57, suggesting a potential upside of 48.63%. Given PennyMac Financial Services' higher possible upside, equities analysts plainly believe PennyMac Financial Services is more favorable than Rocket Companies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PennyMac Financial Services
2 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

PennyMac Financial Services has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.2, meaning that its stock price is 120% more volatile than the broader market.

PennyMac Financial Services pays an annual dividend of $1.20 per share and has a dividend yield of 1.7%. Rocket Companies pays an annual dividend of $1.2820 per share and has a dividend yield of 9.7%. PennyMac Financial Services pays out 16.5% of its earnings in the form of a dividend. Rocket Companies pays out 915.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PennyMac Financial Services has increased its dividend for 1 consecutive years.

In the previous week, Rocket Companies had 6 more articles in the media than PennyMac Financial Services. MarketBeat recorded 14 mentions for Rocket Companies and 8 mentions for PennyMac Financial Services. Rocket Companies' average media sentiment score of 0.90 beat PennyMac Financial Services' score of 0.57 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PennyMac Financial Services
3 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Rocket Companies
8 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

57.9% of PennyMac Financial Services shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 15.2% of PennyMac Financial Services shares are owned by insiders. Comparatively, 57.7% of Rocket Companies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

PennyMac Financial Services has higher earnings, but lower revenue than Rocket Companies. PennyMac Financial Services is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PennyMac Financial Services$2.05B1.79$501.08M$7.289.67
Rocket Companies$8.97B4.16-$68M$0.1494.06

PennyMac Financial Services has a net margin of 17.74% compared to Rocket Companies' net margin of 4.70%. PennyMac Financial Services' return on equity of 11.18% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
PennyMac Financial Services17.74% 11.18% 1.65%
Rocket Companies 4.70%5.13%1.88%

Summary

Rocket Companies beats PennyMac Financial Services on 11 of the 19 factors compared between the two stocks.

How does Rocket Companies compare to PulteGroup?

Rocket Companies (NYSE:RKT) and PulteGroup (NYSE:PHM) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 89.9% of PulteGroup shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by insiders. Comparatively, 0.8% of PulteGroup shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Rocket Companies had 6 more articles in the media than PulteGroup. MarketBeat recorded 14 mentions for Rocket Companies and 8 mentions for PulteGroup. Rocket Companies' average media sentiment score of 0.90 beat PulteGroup's score of 0.88 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
8 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
PulteGroup
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Rocket Companies has a beta of 2.2, suggesting that its stock price is 120% more volatile than the broader market. Comparatively, PulteGroup has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market.

Rocket Companies currently has a consensus price target of $19.57, suggesting a potential upside of 48.63%. PulteGroup has a consensus price target of $141.87, suggesting a potential upside of 20.03%. Given Rocket Companies' higher possible upside, analysts clearly believe Rocket Companies is more favorable than PulteGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50
PulteGroup
0 Sell rating(s)
5 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.79

PulteGroup has a net margin of 11.62% compared to Rocket Companies' net margin of 4.70%. PulteGroup's return on equity of 15.21% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
PulteGroup 11.62%15.21%10.89%

Rocket Companies pays an annual dividend of $1.2820 per share and has a dividend yield of 9.7%. PulteGroup pays an annual dividend of $1.04 per share and has a dividend yield of 0.9%. Rocket Companies pays out 915.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PulteGroup pays out 10.6% of its earnings in the form of a dividend. PulteGroup has increased its dividend for 7 consecutive years.

PulteGroup has higher revenue and earnings than Rocket Companies. PulteGroup is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$8.97B4.16-$68M$0.1494.06
PulteGroup$16.41B1.35$2.22B$9.7912.07

Summary

PulteGroup beats Rocket Companies on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RKT vs. The Competition

MetricRocket CompaniesFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$37.35B$27.44B$13.99B$23.17B
Dividend YieldN/A6.11%5.94%3.56%
P/E Ratio94.0619.6125.6728.71
Price / Sales4.16440.50506.9194.44
Price / Cash57.31175.0340.1633.82
Price / Book1.623.232.754.74
Net Income-$68M$1.11B$1.32B$1.07B
7 Day Performance-6.61%-0.85%-1.17%-2.00%
1 Month Performance-6.34%12.27%0.25%-2.69%
1 Year Performance-37.65%-12.30%9.27%10.45%

Rocket Companies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RKT
Rocket Companies
3.5187 of 5 stars
$13.17
-0.2%
$19.57
+48.6%
-37.7%$37.35B$8.97B94.0623,500
KBH
KB Home
4.6451 of 5 stars
$52.28
+0.1%
$60.17
+15.1%
-27.2%$3.21B$6.24B18.222,118
LEN
Lennar
4.1755 of 5 stars
$83.70
+0.1%
$92.13
+10.1%
-43.2%$20.16B$34.19B13.1012,532
MTH
Meritage Homes
4.8343 of 5 stars
$67.42
+0.1%
$79.25
+17.5%
-20.8%$4.39B$5.86B14.101,860
PFSI
PennyMac Financial Services
4.9744 of 5 stars
$73.29
flat
$104.88
+43.1%
-43.3%$3.81B$2.05B10.074,900

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This page (NYSE:RKT) was last updated on 9/12/2026 by MarketBeat.com Staff.
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