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Rocket Companies (RKT) Competitors

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$11.07 +0.54 (+5.15%)
Closing price 03:59 PM Eastern
Extended Trading
$11.04 -0.03 (-0.27%)
As of 07:48 PM Eastern
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RKT vs. KBH, LEN, MTH, PFSI, and PHM

Should you buy Rocket Companies stock or one of its competitors? Rocket Companies's main competitors and comparable companies include KB Home (KBH), Lennar (LEN), Meritage Homes (MTH), PennyMac Financial Services (PFSI), and PulteGroup (PHM). Companies are selected based on similarities in market, industry, and size.

How does Rocket Companies compare to KB Home?

Rocket Companies (NYSE:RKT) and KB Home (NYSE:KBH) are related companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

Rocket Companies has a beta of 2.23, suggesting that its stock price is 123% more volatile than the broader market. Comparatively, KB Home has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

KB Home has lower revenue, but higher earnings than Rocket Companies. KB Home is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B4.46-$68M$0.1475.31
KB Home$6.24B0.41$428.79M$3.5511.80

Rocket Companies has a net margin of 4.70% compared to KB Home's net margin of 4.39%. KB Home's return on equity of 6.56% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
KB Home 4.39%6.56%3.71%

Rocket Companies currently has a consensus price target of $19.12, suggesting a potential upside of 81.31%. KB Home has a consensus price target of $53.08, suggesting a potential upside of 26.74%. Given Rocket Companies' stronger consensus rating and higher possible upside, research analysts clearly believe Rocket Companies is more favorable than KB Home.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
KB Home
4 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Rocket Companies had 2 more articles in the media than KB Home. MarketBeat recorded 20 mentions for Rocket Companies and 18 mentions for KB Home. Rocket Companies' average media sentiment score of 0.26 beat KB Home's score of -0.16 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
KB Home
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 96.1% of KB Home shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by company insiders. Comparatively, 4.7% of KB Home shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Rocket Companies beats KB Home on 11 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to Lennar?

Rocket Companies (NYSE:RKT) and Lennar (NYSE:LEN) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Lennar has higher revenue and earnings than Rocket Companies. Lennar is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B4.46-$68M$0.1475.31
Lennar$34.19B0.51$2.08B$5.2913.88

Rocket Companies has a net margin of 4.70% compared to Lennar's net margin of 4.09%. Lennar's return on equity of 6.15% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
Lennar 4.09%6.15%4.00%

Rocket Companies has a beta of 2.23, suggesting that its share price is 123% more volatile than the broader market. Comparatively, Lennar has a beta of 1.36, suggesting that its share price is 36% more volatile than the broader market.

In the previous week, Lennar had 1 more articles in the media than Rocket Companies. MarketBeat recorded 21 mentions for Lennar and 20 mentions for Rocket Companies. Rocket Companies' average media sentiment score of 0.26 beat Lennar's score of -0.21 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Lennar
3 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 81.1% of Lennar shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by insiders. Comparatively, 10.1% of Lennar shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Rocket Companies presently has a consensus target price of $19.12, suggesting a potential upside of 81.31%. Lennar has a consensus target price of $79.00, suggesting a potential upside of 7.58%. Given Rocket Companies' stronger consensus rating and higher possible upside, research analysts plainly believe Rocket Companies is more favorable than Lennar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Lennar
10 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.53

Summary

Rocket Companies beats Lennar on 9 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to Meritage Homes?

Rocket Companies (NYSE:RKT) and Meritage Homes (NYSE:MTH) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

Meritage Homes has lower revenue, but higher earnings than Rocket Companies. Meritage Homes is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B4.46-$68M$0.1475.31
Meritage Homes$5.40B0.70$453.01M$4.7812.14

Meritage Homes has a net margin of 6.11% compared to Rocket Companies' net margin of 4.70%. Meritage Homes' return on equity of 7.13% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
Meritage Homes 6.11%7.13%4.83%

Rocket Companies has a beta of 2.23, meaning that its stock price is 123% more volatile than the broader market. Comparatively, Meritage Homes has a beta of 1.33, meaning that its stock price is 33% more volatile than the broader market.

In the previous week, Meritage Homes had 5 more articles in the media than Rocket Companies. MarketBeat recorded 25 mentions for Meritage Homes and 20 mentions for Rocket Companies. Rocket Companies' average media sentiment score of 0.26 beat Meritage Homes' score of 0.03 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Meritage Homes
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Rocket Companies currently has a consensus price target of $19.12, suggesting a potential upside of 81.31%. Meritage Homes has a consensus price target of $73.56, suggesting a potential upside of 26.77%. Given Rocket Companies' stronger consensus rating and higher probable upside, analysts clearly believe Rocket Companies is more favorable than Meritage Homes.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Meritage Homes
2 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.15

4.6% of Rocket Companies shares are held by institutional investors. Comparatively, 98.4% of Meritage Homes shares are held by institutional investors. 57.7% of Rocket Companies shares are held by company insiders. Comparatively, 2.5% of Meritage Homes shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Rocket Companies beats Meritage Homes on 9 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to PennyMac Financial Services?

Rocket Companies (NYSE:RKT) and PennyMac Financial Services (NYSE:PFSI) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

PennyMac Financial Services has a net margin of 17.74% compared to Rocket Companies' net margin of 4.70%. PennyMac Financial Services' return on equity of 11.18% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocket Companies4.70% 5.13% 1.88%
PennyMac Financial Services 17.74%11.18%1.65%

In the previous week, Rocket Companies had 13 more articles in the media than PennyMac Financial Services. MarketBeat recorded 20 mentions for Rocket Companies and 7 mentions for PennyMac Financial Services. Rocket Companies' average media sentiment score of 0.26 beat PennyMac Financial Services' score of -0.28 indicating that Rocket Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocket Companies
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
PennyMac Financial Services
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

PennyMac Financial Services has lower revenue, but higher earnings than Rocket Companies. PennyMac Financial Services is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocket Companies$6.70B4.46-$68M$0.1475.31
PennyMac Financial Services$2.05B1.47$501.08M$7.287.94

4.6% of Rocket Companies shares are owned by institutional investors. Comparatively, 57.9% of PennyMac Financial Services shares are owned by institutional investors. 57.7% of Rocket Companies shares are owned by company insiders. Comparatively, 15.2% of PennyMac Financial Services shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Rocket Companies has a beta of 2.23, indicating that its share price is 123% more volatile than the broader market. Comparatively, PennyMac Financial Services has a beta of 1.45, indicating that its share price is 45% more volatile than the broader market.

Rocket Companies currently has a consensus target price of $19.12, indicating a potential upside of 81.31%. PennyMac Financial Services has a consensus target price of $100.00, indicating a potential upside of 72.94%. Given Rocket Companies' stronger consensus rating and higher possible upside, research analysts clearly believe Rocket Companies is more favorable than PennyMac Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Companies
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
PennyMac Financial Services
2 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Rocket Companies beats PennyMac Financial Services on 11 of the 16 factors compared between the two stocks.

How does Rocket Companies compare to PulteGroup?

PulteGroup (NYSE:PHM) and Rocket Companies (NYSE:RKT) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

PulteGroup has higher revenue and earnings than Rocket Companies. PulteGroup is trading at a lower price-to-earnings ratio than Rocket Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PulteGroup$17.31B1.18$2.22B$9.7911.16
Rocket Companies$6.70B4.46-$68M$0.1475.31

PulteGroup has a net margin of 11.62% compared to Rocket Companies' net margin of 4.70%. PulteGroup's return on equity of 15.21% beat Rocket Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
PulteGroup11.62% 15.21% 10.89%
Rocket Companies 4.70%5.13%1.88%

In the previous week, Rocket Companies had 17 more articles in the media than PulteGroup. MarketBeat recorded 20 mentions for Rocket Companies and 3 mentions for PulteGroup. Rocket Companies' average media sentiment score of 0.26 beat PulteGroup's score of 0.22 indicating that Rocket Companies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PulteGroup
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocket Companies
7 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

PulteGroup presently has a consensus price target of $138.94, indicating a potential upside of 27.22%. Rocket Companies has a consensus price target of $19.12, indicating a potential upside of 81.31%. Given Rocket Companies' higher probable upside, analysts clearly believe Rocket Companies is more favorable than PulteGroup.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PulteGroup
0 Sell rating(s)
9 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.64
Rocket Companies
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

89.9% of PulteGroup shares are owned by institutional investors. Comparatively, 4.6% of Rocket Companies shares are owned by institutional investors. 0.8% of PulteGroup shares are owned by company insiders. Comparatively, 57.7% of Rocket Companies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

PulteGroup has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Rocket Companies has a beta of 2.23, meaning that its stock price is 123% more volatile than the broader market.

Summary

PulteGroup beats Rocket Companies on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RKT vs. The Competition

MetricRocket CompaniesFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$31.35B$28.24B$13.56B$23.13B
Dividend YieldN/A6.95%6.09%3.70%
P/E Ratio79.0919.4724.7628.45
Price / Sales4.68343.29479.6895.40
Price / Cash47.06222.6743.3636.37
Price / Book1.363.282.714.72
Net Income-$68M$1.11B$1.32B$1.07B
7 Day Performance-5.90%-1.58%-0.20%-0.07%
1 Month Performance-16.06%-0.91%-2.23%-2.64%
1 Year Performance-33.93%-10.73%9.30%5.85%

Rocket Companies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RKT
Rocket Companies
3.9017 of 5 stars
$11.07
+5.1%
$19.12
+72.6%
-37.7%$31.35B$6.70B79.0923,500
KBH
KB Home
4.6204 of 5 stars
$41.65
-3.4%
$53.08
+27.4%
-31.7%$2.53B$6.24B11.732,118
LEN
Lennar
3.9157 of 5 stars
$74.52
-2.8%
$79.00
+6.0%
-39.9%$17.73B$31.97B14.0912,532
MTH
Meritage Homes
4.5486 of 5 stars
$57.78
-1.7%
$73.56
+27.3%
-16.5%$3.77B$5.40B12.091,860
PFSI
PennyMac Financial Services
4.8459 of 5 stars
$58.82
-1.8%
$100.00
+70.0%
-51.7%$3.06B$2.05B8.084,900

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This page (NYSE:RKT) was last updated on 10/15/2026 by MarketBeat.com Staff.
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