Nu Skin Enterprises (NYSE:NUS) is a Utah-based direct selling company that develops and distributes personal care products and dietary supplements. Operating through a network marketing model, Nu Skin offers a portfolio of wellness, anti-aging skin care, hair care and nutritional products designed to support healthy living and appearance. The company leverages independent distributors to market its offerings directly to consumers across multiple channels, including online platforms and localized events.
Founded in 1984 by Blake M. Roney, Sandie Tillotson and Steve Lund, Nu Skin has grown from its Provo, Utah roots into a global enterprise. Its product lineup includes specialized skin care systems, botanical-based treatments, skin nutrition supplements and energy and weight-management solutions. The company emphasizes research and development, operating in-house laboratories to formulate new ingredients and enhance existing products in response to consumer trends and scientific advancements.
Nu Skin serves customers in more than 50 markets spanning North America, Asia Pacific, Europe, Latin America, the Middle East and Africa. This geographic breadth allows the company to tailor its offerings to diverse regulatory environments and cultural preferences, while maintaining a consistent brand identity. Nu Skin’s distribution model relies on a community of independent distributors who build customer relationships through educational presentations, digital engagement and personal referrals.
The company’s leadership team, guided by a board of directors and senior executives, focuses on product innovation, distributor support and brand development. Nu Skin continues to invest in training, marketing and technology to enhance the distributor experience and foster long-term growth. Corporate headquarters remain in Provo, Utah, where strategic decisions and global coordination of research, manufacturing and marketing take place.
