Nu Skin Enterprises (NUS) Stock Price, News & Analysis

Company Overview

Nu Skin Enterprises, Inc. is a global direct-selling company that develops and markets personal-care and wellness products. Its portfolio includes skin-care products, beauty devices, nutritional supplements and other wellness offerings sold primarily through a network of independent distributors and digital commerce channels.

The company markets its products under several brands, including Nu Skin, which focuses on personal care and beauty, and Pharmanex, which offers nutritional supplements. Its ageLOC line includes skin-care products and beauty devices designed around the company’s anti-aging product platform.

Founded in 1984 and headquartered in Provo, Utah, Nu Skin serves customers across multiple regions, including North America, Asia, Europe and other international markets. The company has historically built much of its business around direct selling, combining distributor-led product recommendations with online sales and customer services.

Key Stats

• Today's Range: $4.59 to $4.67
• 50-Day Range: $4.57 to $5.50
• 52-Week Range: $4.49 to $12.59
• Volume: 369,968 shs
• Average Volume: 538,178 shs
• Market Capitalization: $225.63 million
• P/E Ratio: N/A
• Dividend Yield: 5.18%
• Price Target: N/A
• Consensus Rating: Sell

Nu Skin Enterprises Stock Analysis - MarketRank™

Nu Skin Enterprises scored higher than 23% of companies evaluated by MarketBeat, and ranked 140th out of 170 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.9 / 5
• Analyst Rating: Sell

Consensus Rating

Nu Skin Enterprises has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

Nu Skin Enterprises has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 41.46%

Earnings Growth

Earnings for Nu Skin Enterprises are expected to grow by 41.46% in the coming year, from $0.82 to $1.16 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Nu Skin Enterprises is -1.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Nu Skin Enterprises is -1.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Nu Skin Enterprises has a P/B Ratio of 0.28. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.08% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 8.85.

Change versus previous month

Short interest in Nu Skin Enterprises has recently increased by 5.44%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Nu Skin Enterprises is a leading dividend payer. It pays a dividend yield of 5.18%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Nu Skin Enterprises does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Nu Skin Enterprises will have a dividend payout ratio of 20.69% next year. This indicates that Nu Skin Enterprises will be able to sustain or increase its dividend.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Nu Skin Enterprises this week, compared to 1 article on an average week.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Nu Skin Enterprises insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.80% of the stock of Nu Skin Enterprises is held by insiders.

Percentage Held by Institutions

82.84% of the stock of Nu Skin Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/10/2026
• Record date for 9/9 Dividend: 8/28/2026
• Ex-Dividend for 9/9 Dividend: 8/28/2026
• Dividend Payable: 9/09/2026
• Today: 9/27/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Personal Care Products
• Sub-Industry: Personal Care Products
• Current Symbol: NYSE:NUS
• CIK: 1021561
• Web: www.nuskin.com
• Phone: (801) 345-1000
• Fax: 801-345-5999
• Employees: 2,800
• Year Founded: 1984

Profitability

• EPS (Trailing Twelve Months): ($4.47)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 5.65
• P/E Growth: N/A
• Net Income: $160.20 million
• Net Margins: -15.73%
• Pretax Margin: -1.92%
• Return on Equity: 6.58%
• Return on Assets: 3.63%

Debt

• Debt-to-Equity Ratio: 0.36
• Current Ratio: 1.98
• Quick Ratio: 1.24

Sales & Book Value

• Annual Sales: $1.49 billion
• Price / Sales: 0.15
• Cash Flow: $2.41 per share
• Price / Cash Flow: 1.92
• Book Value: $16.71 per share
• Price / Book: 0.28

Miscellaneous

• Outstanding Shares: 48,680,000
• Free Float: 47,314,000
• Market Cap: $225.63 million
• Optionable: Optionable
• Beta: 0.97