Nu Skin Enterprises (NUS) Stock Price, News & Analysis

Company Overview

Nu Skin Enterprises, Inc. is a global beauty and wellness company that develops and sells skin care and personal care products, nutritional supplements, and beauty and wellness devices. Its product portfolio includes Nu Skin-branded products and Pharmanex nutritional supplements, with ageLOC products focused on skin care and wellness.

The company primarily markets its products through a direct-selling model, supported by digital commerce and a network of independent brand affiliates. It serves customers in markets across the Americas, Asia-Pacific, and Europe, the Middle East and Africa.

Founded in 1984 and headquartered in Provo, Utah, Nu Skin has expanded from a skin care business into a broader beauty and wellness company.

Key Stats

• Today's Range: $3.87 to $4.03
• 50-Day Range: $3.90 to $5.23
• 52-Week Range: $3.87 to $11.67
• Volume: 673,440 shs
• Average Volume: 529,109 shs
• Market Capitalization: $194.33 million
• P/E Ratio: 5.33
• Dividend Yield: 6.01%
• Price Target: N/A
• Consensus Rating: Reduce

Nu Skin Enterprises Stock Analysis - MarketRank™

Nu Skin Enterprises scored higher than 49% of companies evaluated by MarketBeat, and ranked 131st out of 169 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

Nu Skin Enterprises has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Nu Skin Enterprises has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 88.33%

Earnings Growth

Earnings for Nu Skin Enterprises are expected to grow by 88.33% in the coming year, from $0.60 to $1.13 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Nu Skin Enterprises is 5.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.12.

Price to Earnings Ratio vs. Sector

The P/E ratio of Nu Skin Enterprises is 5.33, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 23.96.

Price to Book Value per Share Ratio

Nu Skin Enterprises has a P/B Ratio of 0.35. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.42% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 11.33, which indicates bearish sentiment.

Change versus previous month

Short interest in Nu Skin Enterprises has recently decreased by 1.77%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Nu Skin Enterprises is a leading dividend payer. It pays a dividend yield of 6.17%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Nu Skin Enterprises does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Nu Skin Enterprises will have a dividend payout ratio of 21.24% next year. This indicates that Nu Skin Enterprises will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.03

News Sentiment

Nu Skin Enterprises has a news sentiment score of 0.03. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Nu Skin Enterprises this week, compared to 1 article on an average week.

Search Interest

4 people have searched for NUS on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Nu Skin Enterprises insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.80% of the stock of Nu Skin Enterprises is held by insiders.

Percentage Held by Institutions

82.84% of the stock of Nu Skin Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 9/9 Dividend: 8/28/2026
• Ex-Dividend for 9/9 Dividend: 8/28/2026
• Dividend Payable: 9/09/2026
• Last Earnings: 11/05/2026
• Today: 11/12/2026
• Record date for 12/9 Dividend: 11/27/2026
• Ex-Dividend for 12/9 Dividend: 11/27/2026
• Dividend Payable: 12/09/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Personal Care Products
• Sub-Industry: Personal Care Products
• Current Symbol: NYSE:NUS
• CIK: 1021561
• Web: www.nuskin.com
• Phone: (801) 345-1000
• Fax: 801-345-5999
• Employees: 2,800
• Year Founded: 1984

Profitability

• EPS (Trailing Twelve Months): ($4.83)
• Trailing P/E Ratio: 5.33
• Forward P/E Ratio: 3.53
• P/E Growth: N/A
• Net Income: $160.20 million
• Net Margins: -17.72%
• Pretax Margin: -3.06%
• Return on Equity: 5.35%
• Return on Assets: 2.88%

Debt

• Debt-to-Equity Ratio: 0.34
• Current Ratio: 2.04
• Quick Ratio: 1.22

Sales & Book Value

• Annual Sales: $1.49 billion
• Price / Sales: 0.13
• Cash Flow: $2.48 per share
• Price / Cash Flow: 1.61
• Book Value: $11.25 per share
• Price / Book: 0.35

Miscellaneous

• Outstanding Shares: 48,680,000
• Free Float: 47,314,000
• Market Cap: $194.33 million
• Optionable: Optionable
• Beta: 0.92