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Nu Skin Enterprises (NUS) Competitors

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$5.52 -0.08 (-1.43%)
As of 10:47 AM Eastern

NUS vs. COTY, NATR, USNA, MED, and VERU

Should you buy Nu Skin Enterprises stock or one of its competitors? MarketBeat compares Nu Skin Enterprises with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Nu Skin Enterprises include Coty (COTY), Nature's Sunshine Products (NATR), USANA Health Sciences (USNA), Medifast (MED), and Veru (VERU).

How does Nu Skin Enterprises compare to Coty?

Nu Skin Enterprises (NYSE:NUS) and Coty (NYSE:COTY) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 42.4% of Coty shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by company insiders. Comparatively, 5.9% of Coty shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Coty had 1 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 1 mentions for Coty and 0 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.50 beat Coty's score of 0.49 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company Overall Sentiment
Nu Skin Enterprises Positive
Coty Neutral

Nu Skin Enterprises has higher earnings, but lower revenue than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.44B0.19$160.20M$1.105.05
Coty$5.89B0.30-$367.90M-$0.62N/A

Nu Skin Enterprises has a net margin of 3.78% compared to Coty's net margin of -9.20%. Nu Skin Enterprises' return on equity of 7.47% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises3.78% 7.47% 4.21%
Coty -9.20%4.59%1.47%

Coty has a consensus target price of $3.70, suggesting a potential upside of 86.11%. Given Coty's higher probable upside, analysts clearly believe Coty is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Coty
3 Sell rating(s)
13 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.88

Nu Skin Enterprises has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market. Comparatively, Coty has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

Summary

Nu Skin Enterprises beats Coty on 9 of the 16 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Nature's Sunshine Products?

Nu Skin Enterprises (NYSE:NUS) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap personal products companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, analyst recommendations, dividends, institutional ownership and risk.

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Nature's Sunshine Products has a net margin of 4.06% compared to Nu Skin Enterprises' net margin of 3.78%. Nature's Sunshine Products' return on equity of 14.67% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises3.78% 7.47% 4.21%
Nature's Sunshine Products 4.06%14.67%9.27%

Nature's Sunshine Products has a consensus target price of $35.00, indicating a potential upside of 69.41%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, analysts clearly believe Nature's Sunshine Products is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Nature's Sunshine Products
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, Nature's Sunshine Products had 2 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 0 mentions for Nu Skin Enterprises. Nature's Sunshine Products' average media sentiment score of 1.51 beat Nu Skin Enterprises' score of 0.50 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Positive
Nature's Sunshine Products Very Positive

Nu Skin Enterprises has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market.

Nu Skin Enterprises has higher revenue and earnings than Nature's Sunshine Products. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.44B0.19$160.20M$1.105.05
Nature's Sunshine Products$480.14M0.76$19.52M$1.1018.78

Summary

Nature's Sunshine Products beats Nu Skin Enterprises on 11 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to USANA Health Sciences?

Nu Skin Enterprises (NYSE:NUS) and USANA Health Sciences (NYSE:USNA) are both small-cap personal products companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings and risk.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Nu Skin Enterprises has a net margin of 3.78% compared to USANA Health Sciences' net margin of 0.96%. Nu Skin Enterprises' return on equity of 7.47% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises3.78% 7.47% 4.21%
USANA Health Sciences 0.96%6.21%4.50%

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 0.8% of USANA Health Sciences shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Nu Skin Enterprises has higher revenue and earnings than USANA Health Sciences. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.44B0.19$160.20M$1.105.05
USANA Health Sciences$925.26M0.35$10.76M$0.4737.74

In the previous week, USANA Health Sciences had 6 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 6 mentions for USANA Health Sciences and 0 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.50 beat USANA Health Sciences' score of 0.29 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company Overall Sentiment
Nu Skin Enterprises Positive
USANA Health Sciences Neutral

Nu Skin Enterprises has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.76, suggesting that its share price is 24% less volatile than the broader market.

Summary

Nu Skin Enterprises beats USANA Health Sciences on 10 of the 14 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Medifast?

Medifast (NYSE:MED) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

Medifast currently has a consensus price target of $12.00, indicating a potential downside of 1.72%. Given Medifast's higher probable upside, equities analysts plainly believe Medifast is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Medifast
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Nu Skin Enterprises
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Nu Skin Enterprises has higher revenue and earnings than Medifast. Medifast is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Medifast$346.10M0.39-$18.67M-$1.83N/A
Nu Skin Enterprises$1.44B0.19$160.20M$1.105.05

Nu Skin Enterprises has a net margin of 3.78% compared to Medifast's net margin of -5.78%. Nu Skin Enterprises' return on equity of 7.47% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Medifast-5.78% -4.80% -3.83%
Nu Skin Enterprises 3.78%7.47%4.21%

95.5% of Medifast shares are held by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are held by institutional investors. 3.7% of Medifast shares are held by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Medifast pays an annual dividend of $6.60 per share and has a dividend yield of 54.1%. Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 4.3%. Medifast pays out -360.7% of its earnings in the form of a dividend. Nu Skin Enterprises pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Medifast is clearly the better dividend stock, given its higher yield and lower payout ratio.

Medifast has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market.

In the previous week, Medifast had 13 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 13 mentions for Medifast and 0 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.50 beat Medifast's score of 0.37 indicating that Nu Skin Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
Medifast Neutral
Nu Skin Enterprises Positive

Summary

Nu Skin Enterprises beats Medifast on 10 of the 17 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Veru?

Nu Skin Enterprises (NYSE:NUS) and Veru (NASDAQ:VERU) are both small-cap personal products companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, media sentiment, analyst recommendations, institutional ownership and dividends.

Nu Skin Enterprises has higher revenue and earnings than Veru. Veru is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.44B0.19$160.20M$1.105.05
Veru$16.89M2.21-$22.73M-$0.89N/A

In the previous week, Veru had 2 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 2 mentions for Veru and 0 mentions for Nu Skin Enterprises. Veru's average media sentiment score of 1.42 beat Nu Skin Enterprises' score of 0.50 indicating that Veru is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Positive
Veru Positive

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 47.2% of Veru shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 14.2% of Veru shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Nu Skin Enterprises has a net margin of 3.78% compared to Veru's net margin of 0.00%. Nu Skin Enterprises' return on equity of 7.47% beat Veru's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises3.78% 7.47% 4.21%
Veru N/A -54.72%-39.09%

Veru has a consensus target price of $23.00, indicating a potential upside of 887.12%. Given Veru's stronger consensus rating and higher possible upside, analysts plainly believe Veru is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Veru
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Nu Skin Enterprises has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market. Comparatively, Veru has a beta of -1.14, meaning that its share price is 214% less volatile than the broader market.

Summary

Nu Skin Enterprises beats Veru on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NUS vs. The Competition

MetricNu Skin EnterprisesCOSMETICS&TLTRS IndustryStaples SectorNYSE Exchange
Market Cap$269.94M$2.97B$15.77B$23.14B
Dividend Yield4.15%4.92%3.52%4.09%
P/E Ratio5.0530.1425.6031.05
Price / Sales0.1919.6246.8814.77
Price / Cash2.3315.2416.9524.80
Price / Book0.332.245.574.69
Net Income$160.20M-$203.95M$676.04M$1.07B
7 Day Performance-7.87%2.36%-0.89%-0.08%
1 Month Performance-22.83%3.45%-2.65%0.80%
1 Year Performance-30.63%-25.22%-12.19%26.11%

Nu Skin Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NUS
Nu Skin Enterprises
3.1268 of 5 stars
$5.52
-1.4%
N/A-32.5%$268.00M$1.44B5.022,800
COTY
Coty
4.6578 of 5 stars
$2.04
+0.2%
$3.70
+82.0%
-58.7%$1.79B$5.89BN/A11,636
NATR
Nature's Sunshine Products
3.9279 of 5 stars
$21.85
flat
$35.00
+60.2%
+48.4%$384.23M$480.14M19.86850
USNA
USANA Health Sciences
2.6495 of 5 stars
$18.79
+0.2%
N/A-38.0%$346M$925.26M39.971,570
MED
Medifast
1.4904 of 5 stars
$12.60
+0.1%
$12.00
-4.8%
-6.9%$139.99M$385.79MN/A870

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This page (NYSE:NUS) was last updated on 6/3/2026 by MarketBeat.com Staff.
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