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Nu Skin Enterprises (NUS) Competitors

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$4.56 +0.01 (+0.11%)
As of 12:43 PM Eastern
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NUS vs. COTY, BWMX, HNST, PRE, and USNA

Should you buy Nu Skin Enterprises stock or one of its competitors? Nu Skin Enterprises's main competitors and comparable companies include Coty (COTY), Betterware de Mexico SAPI de C (BWMX), Honest (HNST), Prenetics Global (PRE), and USANA Health Sciences (USNA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nu Skin Enterprises compare to Coty?

Coty (NYSE:COTY) and Nu Skin Enterprises (NYSE:NUS) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

Coty currently has a consensus target price of $3.24, suggesting a potential upside of 20.70%. Given Coty's stronger consensus rating and higher possible upside, research analysts clearly believe Coty is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
2 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.85
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Coty has a net margin of -10.42% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-10.42% 5.68% 1.82%
Nu Skin Enterprises -15.73%6.58%3.63%

42.4% of Coty shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 5.9% of Coty shares are owned by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Coty had 2 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 3 mentions for Coty and 1 mentions for Nu Skin Enterprises. Coty's average media sentiment score of 0.54 beat Nu Skin Enterprises' score of 0.00 indicating that Coty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nu Skin Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Nu Skin Enterprises has lower revenue, but higher earnings than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.81B0.41-$604.80M-$0.70N/A
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A

Coty has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

Summary

Coty beats Nu Skin Enterprises on 9 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Betterware de Mexico SAPI de C?

Nu Skin Enterprises (NYSE:NUS) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nu Skin Enterprises' net margin of -15.73%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

In the previous week, Nu Skin Enterprises had 1 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 1 mentions for Nu Skin Enterprises and 0 mentions for Betterware de Mexico SAPI de C. Nu Skin Enterprises' average media sentiment score of 0.00 equaled Betterware de Mexico SAPI de C'saverage media sentiment score.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Betterware de Mexico SAPI de C Neutral

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 5.3%. Betterware de Mexico SAPI de C pays an annual dividend of $1.30 per share and has a dividend yield of 8.0%. Nu Skin Enterprises pays out -5.4% of its earnings in the form of a dividend. Betterware de Mexico SAPI de C pays out 71.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Nu Skin Enterprises has higher revenue and earnings than Betterware de Mexico SAPI de C. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A
Betterware de Mexico SAPI de C$744M0.87$55.37M$1.838.91

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Betterware de Mexico SAPI de C
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.67

Nu Skin Enterprises has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 0.99, suggesting that its share price is 1% less volatile than the broader market.

Summary

Betterware de Mexico SAPI de C beats Nu Skin Enterprises on 10 of the 16 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Honest?

Nu Skin Enterprises (NYSE:NUS) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Honest has a net margin of -3.56% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Honest -3.56%4.31%3.33%

In the previous week, Nu Skin Enterprises and Nu Skin Enterprises both had 1 articles in the media. Honest's average media sentiment score of 0.62 beat Nu Skin Enterprises' score of 0.00 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nu Skin Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by company insiders. Comparatively, 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Honest has a consensus price target of $4.84, indicating a potential downside of 4.44%. Given Honest's stronger consensus rating and higher possible upside, analysts plainly believe Honest is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

Nu Skin Enterprises has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market. Comparatively, Honest has a beta of 2.32, suggesting that its share price is 132% more volatile than the broader market.

Nu Skin Enterprises has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A
Honest$371.32M1.50-$15.69M-$0.11N/A

Summary

Honest beats Nu Skin Enterprises on 10 of the 16 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Prenetics Global?

Prenetics Global (NASDAQ:PRE) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations, institutional ownership and media sentiment.

Nu Skin Enterprises has higher revenue and earnings than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prenetics Global$92.39M3.82-$37.71M-$4.16N/A
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A

Prenetics Global has a beta of 0.35, meaning that its stock price is 65% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

Nu Skin Enterprises has a net margin of -15.73% compared to Prenetics Global's net margin of -47.43%. Nu Skin Enterprises' return on equity of 6.58% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Prenetics Global-47.43% -21.41% -15.56%
Nu Skin Enterprises -15.73%6.58%3.63%

In the previous week, Prenetics Global and Prenetics Global both had 1 articles in the media. Nu Skin Enterprises' average media sentiment score of 0.00 beat Prenetics Global's score of -0.09 indicating that Nu Skin Enterprises is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prenetics Global
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nu Skin Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Prenetics Global presently has a consensus target price of $35.67, suggesting a potential upside of 70.61%. Given Prenetics Global's stronger consensus rating and higher possible upside, analysts plainly believe Prenetics Global is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.71
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

25.0% of Prenetics Global shares are held by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are held by institutional investors. 7.8% of Prenetics Global shares are held by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Nu Skin Enterprises beats Prenetics Global on 9 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to USANA Health Sciences?

USANA Health Sciences (NYSE:USNA) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, valuation, risk, dividends, analyst recommendations, institutional ownership and media sentiment.

54.3% of USANA Health Sciences shares are held by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are held by institutional investors. 0.8% of USANA Health Sciences shares are held by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

USANA Health Sciences has a net margin of -2.43% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences-2.43% 3.41% 2.50%
Nu Skin Enterprises -15.73%6.58%3.63%

USANA Health Sciences has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market.

In the previous week, USANA Health Sciences and USANA Health Sciences both had 1 articles in the media. USANA Health Sciences' average media sentiment score of 0.00 equaled Nu Skin Enterprises'average media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USANA Health Sciences
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nu Skin Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Nu Skin Enterprises has higher revenue and earnings than USANA Health Sciences. USANA Health Sciences is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.29$10.76M-$1.21N/A
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A

Summary

Nu Skin Enterprises beats USANA Health Sciences on 8 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NUS vs. The Competition

MetricNu Skin EnterprisesPersonal Care Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$221.69M$22.24B$15.19B$22.66B
Dividend Yield5.30%5.31%3.32%3.74%
P/E Ratio-1.0220.6413.8527.77
Price / Sales0.1512.27263,620.9720.12
Price / Cash1.8827.1856.9739.56
Price / Book0.272.794.134.64
Net Income$160.20M$1.13B$839.86M$1.08B
7 Day Performance-1.73%-2.97%-2.08%-1.12%
1 Month Performance-6.06%-7.48%-5.35%-5.08%
1 Year Performance-61.11%-23.71%7.87%5.71%

Nu Skin Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NUS
Nu Skin Enterprises
1.1823 of 5 stars
$4.56
+0.1%
N/A-62.3%$221.30M$1.49BN/A2,800
COTY
Coty
2.6675 of 5 stars
$2.52
+3.7%
$3.24
+28.6%
-33.5%$2.14B$5.81BN/A11,335
BWMX
Betterware de Mexico SAPI de C
4.7321 of 5 stars
$16.69
-3.6%
N/A+23.6%$659.01M$14.85B9.122,441
HNST
Honest
2.3307 of 5 stars
$5.33
flat
$4.84
-9.2%
+41.4%$586.72M$371.32MN/A174
PRE
Prenetics Global
4.3577 of 5 stars
$24.34
+0.6%
$35.67
+46.5%
+50.3%$408.18M$92.39MN/A98

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This page (NYSE:NUS) was last updated on 10/2/2026 by MarketBeat.com Staff.
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