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Nu Skin Enterprises (NUS) Competitors

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$4.83 -0.05 (-0.94%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$4.85 +0.02 (+0.39%)
As of 09/11/2026 07:56 PM Eastern
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NUS vs. COTY, ODD, HNST, BWMX, and PRE

Should you buy Nu Skin Enterprises stock or one of its competitors? Nu Skin Enterprises's main competitors and comparable companies include Coty (COTY), ODDITY Tech (ODD), Honest (HNST), Betterware de Mexico SAPI de C (BWMX), and Prenetics Global (PRE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nu Skin Enterprises compare to Coty?

Coty (NYSE:COTY) and Nu Skin Enterprises (NYSE:NUS) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.

42.4% of Coty shares are held by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are held by institutional investors. 5.9% of Coty shares are held by insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Coty currently has a consensus target price of $3.24, indicating a potential upside of 20.70%. Given Coty's stronger consensus rating and higher probable upside, equities analysts plainly believe Coty is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
2 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.85
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Coty has a net margin of -10.42% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-10.42% 5.68% 1.82%
Nu Skin Enterprises -15.73%6.58%3.63%

Nu Skin Enterprises has lower revenue, but higher earnings than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.81B0.41-$604.80M-$0.70N/A
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A

Coty has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market.

In the previous week, Coty had 2 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 2 mentions for Coty and 0 mentions for Nu Skin Enterprises. Coty's average media sentiment score of 0.39 beat Nu Skin Enterprises' score of 0.00 indicating that Coty is being referred to more favorably in the media.

Company Overall Sentiment
Coty Neutral
Nu Skin Enterprises Neutral

Summary

Coty beats Nu Skin Enterprises on 9 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to ODDITY Tech?

ODDITY Tech (NASDAQ:ODD) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

ODDITY Tech has a net margin of 2.23% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat ODDITY Tech's return on equity.

Company Net Margins Return on Equity Return on Assets
ODDITY Tech2.23% 2.58% 0.80%
Nu Skin Enterprises -15.73%6.58%3.63%

ODDITY Tech has a beta of 2.38, meaning that its stock price is 138% more volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market.

In the previous week, ODDITY Tech had 37 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 37 mentions for ODDITY Tech and 0 mentions for Nu Skin Enterprises. ODDITY Tech's average media sentiment score of 0.75 beat Nu Skin Enterprises' score of 0.00 indicating that ODDITY Tech is being referred to more favorably in the media.

Company Overall Sentiment
ODDITY Tech Positive
Nu Skin Enterprises Neutral

35.9% of ODDITY Tech shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ODDITY Tech currently has a consensus price target of $27.23, indicating a potential upside of 48.95%. Given ODDITY Tech's stronger consensus rating and higher probable upside, equities research analysts clearly believe ODDITY Tech is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ODDITY Tech
4 Sell rating(s)
10 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Nu Skin Enterprises has higher revenue and earnings than ODDITY Tech. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ODDITY Tech$679.09M1.55$110.75M$0.2476.17
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A

Summary

ODDITY Tech beats Nu Skin Enterprises on 9 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Honest?

Nu Skin Enterprises (NYSE:NUS) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, dividends, risk, institutional ownership and earnings.

Nu Skin Enterprises has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A
Honest$342.01M1.74-$15.69M-$0.11N/A

Honest has a consensus price target of $4.84, indicating a potential downside of 10.54%. Given Honest's stronger consensus rating and higher probable upside, analysts clearly believe Honest is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

Honest has a net margin of -3.56% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Honest -3.56%4.31%3.33%

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Honest had 1 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 1 mentions for Honest and 0 mentions for Nu Skin Enterprises. Honest's average media sentiment score of 1.50 beat Nu Skin Enterprises' score of 0.00 indicating that Honest is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Honest Very Positive

Nu Skin Enterprises has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, Honest has a beta of 2.24, meaning that its stock price is 124% more volatile than the broader market.

Summary

Honest beats Nu Skin Enterprises on 11 of the 17 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Betterware de Mexico SAPI de C?

Nu Skin Enterprises (NYSE:NUS) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

Nu Skin Enterprises has higher revenue and earnings than Betterware de Mexico SAPI de C. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A
Betterware de Mexico SAPI de C$744M0.82$55.37M$1.838.45

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

Nu Skin Enterprises has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market.

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 5.0%. Betterware de Mexico SAPI de C pays an annual dividend of $1.30 per share and has a dividend yield of 8.4%. Nu Skin Enterprises pays out -5.4% of its earnings in the form of a dividend. Betterware de Mexico SAPI de C pays out 71.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Betterware de Mexico SAPI de C's average media sentiment score of 0.30 beat Nu Skin Enterprises' score of 0.00 indicating that Betterware de Mexico SAPI de C is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Betterware de Mexico SAPI de C Neutral

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nu Skin Enterprises' net margin of -15.73%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Betterware de Mexico SAPI de C beats Nu Skin Enterprises on 11 of the 16 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Prenetics Global?

Nu Skin Enterprises (NYSE:NUS) and Prenetics Global (NASDAQ:PRE) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, dividends, valuation and profitability.

Nu Skin Enterprises has a beta of 0.97, meaning that its stock price is 3% less volatile than the broader market. Comparatively, Prenetics Global has a beta of 0.31, meaning that its stock price is 69% less volatile than the broader market.

Prenetics Global has a consensus target price of $34.80, suggesting a potential upside of 48.27%. Given Prenetics Global's stronger consensus rating and higher possible upside, analysts plainly believe Prenetics Global is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 5.0%. Prenetics Global pays an annual dividend of $2.80 per share and has a dividend yield of 11.9%. Nu Skin Enterprises pays out -5.4% of its earnings in the form of a dividend. Prenetics Global pays out -67.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prenetics Global is clearly the better dividend stock, given its higher yield and lower payout ratio.

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 25.0% of Prenetics Global shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 7.8% of Prenetics Global shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Prenetics Global had 1 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 1 mentions for Prenetics Global and 0 mentions for Nu Skin Enterprises. Prenetics Global's average media sentiment score of 1.89 beat Nu Skin Enterprises' score of 0.00 indicating that Prenetics Global is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Prenetics Global Very Positive

Nu Skin Enterprises has higher revenue and earnings than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A
Prenetics Global$154.59M2.56-$37.71M-$4.16N/A

Nu Skin Enterprises has a net margin of -15.73% compared to Prenetics Global's net margin of -47.43%. Nu Skin Enterprises' return on equity of 6.58% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Prenetics Global -47.43%-21.41%-15.56%

Summary

Prenetics Global beats Nu Skin Enterprises on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NUS vs. The Competition

MetricNu Skin EnterprisesPersonal Care Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$237.54M$22.66B$15.57B$23.19B
Dividend Yield4.95%4.50%3.26%3.56%
P/E Ratio-1.0820.3014.0628.69
Price / Sales0.1712.53262,948.36102.67
Price / Cash2.0226.7856.8133.82
Price / Book0.292.884.764.74
Net Income$160.20M$1.13B$837.55M$1.07B
7 Day Performance-0.12%-1.85%-1.42%-1.99%
1 Month Performance-0.53%-0.60%-1.60%-2.68%
1 Year Performance-59.88%-15.14%10.48%10.45%

Nu Skin Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NUS
Nu Skin Enterprises
1.1152 of 5 stars
$4.83
-0.9%
N/A-58.8%$237.54M$1.38BN/A2,800
COTY
Coty
3.2184 of 5 stars
$2.86
+0.4%
$3.39
+18.6%
-35.0%$2.51B$5.81BN/A11,335
ODD
ODDITY Tech
2.3065 of 5 stars
$14.40
+0.3%
$25.39
+76.3%
-71.0%$826.20M$809.84M18.23342
HNST
Honest
1.9887 of 5 stars
$5.72
+0.9%
$4.84
-15.4%
+37.0%$624.15M$371.32MN/A190
BWMX
Betterware de Mexico SAPI de C
3.9891 of 5 stars
$15.91
+0.9%
N/A+13.6%$622.68M$14.85B8.692,441

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This page (NYSE:NUS) was last updated on 9/12/2026 by MarketBeat.com Staff.
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