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Nu Skin Enterprises (NUS) Competitors

Nu Skin Enterprises logo
$4.76 +0.11 (+2.37%)
As of 08/21/2026 03:58 PM Eastern

NUS vs. COTY, ODD, BWMX, HNST, and YSG

Should you buy Nu Skin Enterprises stock or one of its competitors? Nu Skin Enterprises's main competitors and comparable companies include Coty (COTY), ODDITY Tech (ODD), Betterware de Mexico SAPI de C (BWMX), Honest (HNST), and Yatsen (YSG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nu Skin Enterprises compare to Coty?

Nu Skin Enterprises (NYSE:NUS) and Coty (NYSE:COTY) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

Coty has a net margin of -10.42% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Coty -10.42%5.68%1.82%

Nu Skin Enterprises has higher earnings, but lower revenue than Coty. Coty is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A
Coty$5.81B0.42-$367.90M-$0.70N/A

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 42.4% of Coty shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 5.9% of Coty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Coty had 37 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 38 mentions for Coty and 1 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.67 beat Coty's score of 0.24 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nu Skin Enterprises
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coty
10 Very Positive mention(s)
5 Positive mention(s)
16 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Coty has a consensus price target of $3.37, suggesting a potential upside of 23.02%. Given Coty's stronger consensus rating and higher probable upside, analysts plainly believe Coty is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Coty
2 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.86

Nu Skin Enterprises has a beta of 0.98, meaning that its share price is 2% less volatile than the broader market. Comparatively, Coty has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market.

Summary

Coty beats Nu Skin Enterprises on 8 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to ODDITY Tech?

ODDITY Tech (NASDAQ:ODD) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

Nu Skin Enterprises has higher revenue and earnings than ODDITY Tech. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ODDITY Tech$809.84M0.94$110.75M$0.7916.73
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A

ODDITY Tech has a net margin of 6.97% compared to Nu Skin Enterprises' net margin of -15.73%. ODDITY Tech's return on equity of 15.38% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
ODDITY Tech6.97% 15.38% 4.99%
Nu Skin Enterprises -15.73%6.58%3.63%

ODDITY Tech has a beta of 2.38, meaning that its stock price is 138% more volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.98, meaning that its stock price is 2% less volatile than the broader market.

ODDITY Tech currently has a consensus target price of $25.39, indicating a potential upside of 92.03%. Given ODDITY Tech's stronger consensus rating and higher probable upside, equities analysts plainly believe ODDITY Tech is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ODDITY Tech
4 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

35.9% of ODDITY Tech shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, ODDITY Tech had 5 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 6 mentions for ODDITY Tech and 1 mentions for Nu Skin Enterprises. ODDITY Tech's average media sentiment score of 0.73 beat Nu Skin Enterprises' score of 0.67 indicating that ODDITY Tech is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ODDITY Tech
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nu Skin Enterprises
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ODDITY Tech beats Nu Skin Enterprises on 11 of the 15 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Betterware de Mexico SAPI de C?

Nu Skin Enterprises (NYSE:NUS) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership and valuation.

Nu Skin Enterprises has a beta of 0.98, indicating that its stock price is 2% less volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nu Skin Enterprises' net margin of -15.73%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

Nu Skin Enterprises has higher earnings, but lower revenue than Betterware de Mexico SAPI de C. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A
Betterware de Mexico SAPI de C$14.85B0.04$55.37M$1.838.77

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Betterware de Mexico SAPI de C had 9 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 10 mentions for Betterware de Mexico SAPI de C and 1 mentions for Nu Skin Enterprises. Betterware de Mexico SAPI de C's average media sentiment score of 0.73 beat Nu Skin Enterprises' score of 0.67 indicating that Betterware de Mexico SAPI de C is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nu Skin Enterprises
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Betterware de Mexico SAPI de C
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 5.0%. Betterware de Mexico SAPI de C pays an annual dividend of $1.30 per share and has a dividend yield of 8.1%. Nu Skin Enterprises pays out -5.4% of its earnings in the form of a dividend. Betterware de Mexico SAPI de C pays out 71.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Betterware de Mexico SAPI de C beats Nu Skin Enterprises on 12 of the 17 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Honest?

Nu Skin Enterprises (NYSE:NUS) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

In the previous week, Honest had 3 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 4 mentions for Honest and 1 mentions for Nu Skin Enterprises. Honest's average media sentiment score of 1.27 beat Nu Skin Enterprises' score of 0.67 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nu Skin Enterprises
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nu Skin Enterprises has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A
Honest$371.32M1.50-$15.69M-$0.11N/A

Nu Skin Enterprises has a beta of 0.98, suggesting that its stock price is 2% less volatile than the broader market. Comparatively, Honest has a beta of 2.12, suggesting that its stock price is 112% more volatile than the broader market.

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 9.4% of Honest shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Honest has a net margin of -3.56% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Honest -3.56%4.31%3.33%

Honest has a consensus target price of $4.84, suggesting a potential downside of 4.16%. Given Honest's stronger consensus rating and higher probable upside, analysts clearly believe Honest is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

Summary

Honest beats Nu Skin Enterprises on 11 of the 17 factors compared between the two stocks.

How does Nu Skin Enterprises compare to Yatsen?

Nu Skin Enterprises (NYSE:NUS) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

82.8% of Nu Skin Enterprises shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Nu Skin Enterprises had 1 more articles in the media than Yatsen. MarketBeat recorded 1 mentions for Nu Skin Enterprises and 0 mentions for Yatsen. Nu Skin Enterprises' average media sentiment score of 0.67 beat Yatsen's score of 0.00 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company Overall Sentiment
Nu Skin Enterprises Positive
Yatsen Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Nu Skin Enterprises has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A
Yatsen$614.62M0.46-$11.56M-$0.21N/A

Nu Skin Enterprises has a beta of 0.98, indicating that its share price is 2% less volatile than the broader market. Comparatively, Yatsen has a beta of -1.55, indicating that its share price is 255% less volatile than the broader market.

Yatsen has a net margin of -3.04% compared to Nu Skin Enterprises' net margin of -15.73%. Nu Skin Enterprises' return on equity of 6.58% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Yatsen -3.04%-4.54%-3.49%

Summary

Nu Skin Enterprises beats Yatsen on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NUS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NUS vs. The Competition

MetricNu Skin EnterprisesPersonal Care Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$230.73M$23.48B$15.97B$24.31B
Dividend Yield5.06%4.29%3.20%3.70%
P/E Ratio-1.0619.2213.5830.31
Price / Sales0.1613.22262,949.3021.00
Price / Cash1.9628.6957.5732.49
Price / Book0.432.924.516.77
Net Income$160.20M$1.11B$834.02M$1.07B
7 Day Performance-1.14%0.71%0.26%-0.65%
1 Month Performance-6.39%2.24%2.22%3.38%
1 Year Performance-60.63%-18.64%13.47%14.90%

Nu Skin Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NUS
Nu Skin Enterprises
1.4538 of 5 stars
$4.76
+2.4%
N/A-60.6%$230.73M$1.49BN/A2,800
COTY
Coty
2.9445 of 5 stars
$2.87
+1.8%
$3.70
+29.0%
-30.0%$2.48B$5.89BN/A11,636
ODD
ODDITY Tech
3.3279 of 5 stars
$12.68
-10.2%
$25.39
+100.2%
-78.2%$812.96M$809.84M16.05342
BWMX
Betterware de Mexico SAPI de C
4.0268 of 5 stars
$16.14
-3.5%
N/A+19.7%$623.99M$14.85B8.822,441
HNST
Honest
1.9889 of 5 stars
$5.23
-4.2%
$4.38
-16.3%
+23.2%$601.03M$371.32MN/A190

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This page (NYSE:NUS) was last updated on 8/23/2026 by MarketBeat.com Staff.
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