Estee Lauder Companies (EL) Competitors

Helen of Troy (NASDAQ:HELE) and Estee Lauder Companies (NYSE:EL) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

Which has more risk and volatility, HELE or EL?

Helen of Troy has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500. Comparatively, Estee Lauder Companies has a beta of 1.17, meaning that its stock price is 17% more volatile than the S&P 500.

Do analysts rate HELE or EL?

Helen of Troy currently has a consensus price target of $62.00, indicating a potential upside of 87.80%. Estee Lauder Companies has a consensus price target of $74.45, indicating a potential downside of 16.01%. Given Helen of Troy's higher probable upside, analysts plainly believe Helen of Troy is more favorable than Estee Lauder Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Estee Lauder Companies	0 Sell rating(s)	15 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.36

Do institutionals & insiders have more ownership in HELE or EL?

55.2% of Estee Lauder Companies shares are owned by institutional investors. 0.4% of Helen of Troy shares are owned by company insiders. Comparatively, 12.8% of Estee Lauder Companies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media favor HELE or EL?

In the previous week, Estee Lauder Companies had 28 more articles in the media than Helen of Troy. MarketBeat recorded 33 mentions for Estee Lauder Companies and 5 mentions for Helen of Troy. Estee Lauder Companies' average media sentiment score of 0.97 beat Helen of Troy's score of -0.17 indicating that Estee Lauder Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Helen of Troy	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Estee Lauder Companies	16 Very Positive mention(s)	4 Positive mention(s)	11 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HELE or EL more profitable?

Helen of Troy has a net margin of 6.49% compared to Estee Lauder Companies' net margin of -5.89%. Estee Lauder Companies' return on equity of 15.60% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Helen of Troy	6.49%	8.93%	4.85%
Estee Lauder Companies	-5.89%	15.60%	3.57%

Which has better earnings and valuation, HELE or EL?

Estee Lauder Companies has higher revenue and earnings than Helen of Troy. Estee Lauder Companies is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$1.91B	0.40	$123.75M	$5.39	6.13
Estee Lauder Companies	$15.61B	2.04	$390M	-$2.42	-36.63

Summary

Estee Lauder Companies beats Helen of Troy on 12 of the 17 factors compared between the two stocks.