Nature's Sunshine Products (NATR) Stock Price, News & Analysis

Company Overview

Nature’s Sunshine Products, Inc. is a natural health and wellness company that develops, manufactures and distributes dietary supplements and related products. Its offerings include herbal supplements, vitamins, minerals, specialty nutritional formulas, essential oils and personal-care products, sold primarily under the Nature’s Sunshine and Synergy WorldWide brands.

Founded in 1972, the company has built its business around direct selling, supported by independent distributors and online sales channels. Its products are marketed to consumers seeking nutritional, herbal and wellness solutions, with an emphasis on ingredient sourcing, formulation and quality control.

Nature’s Sunshine serves customers in the United States and international markets, including countries across the Americas, Europe and Asia. The company is headquartered in Lehi, Utah, and its products are distributed through a combination of direct-selling operations, e-commerce platforms and other market-specific channels.

Key Stats

• Today's Range: $12.81 to $12.94
• 50-Day Range: $12.91 to $21.14
• 52-Week Range: $12.72 to $28.14
• Volume: 77,335 shs
• Average Volume: 131,823 shs
• Market Capitalization: $227.39 million
• P/E Ratio: 12.79
• Dividend Yield: N/A
• Price Target: $30.50
• Consensus Rating: Moderate Buy

Nature's Sunshine Products Stock Analysis - MarketRank™

Nature's Sunshine Products scored higher than 82% of companies evaluated by MarketBeat, and ranked 49th out of 170 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Nature's Sunshine Products has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Nature's Sunshine Products has a consensus price target of $30.50, representing about 136.1% upside from its current price of $12.92.

Amount of Analyst Coverage

Nature's Sunshine Products has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Nature's Sunshine Products is 12.79, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.65.

Price to Earnings Ratio vs. Sector

The P/E ratio of Nature's Sunshine Products is 12.79, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 14.13.

Price to Book Value per Share Ratio

Nature's Sunshine Products has a P/B Ratio of 1.40. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.86% of the float of Nature's Sunshine Products has been sold short.

Short Interest Ratio / Days to Cover

Nature's Sunshine Products has a short interest ratio ("days to cover") of 5.95.

Change versus previous month

Short interest in Nature's Sunshine Products has recently increased by 2.81%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Nature's Sunshine Products does not currently pay a dividend.

Dividend Growth

Nature's Sunshine Products does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.54

News Sentiment

Nature's Sunshine Products has a news sentiment score of 1.54. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.58 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Nature's Sunshine Products this week, compared to 3 articles on an average week.

Search Interest

4 people have searched for NATR on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 3.7 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $2,612,536.00 in company stock, which represents 1.1489% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Nature's Sunshine Products insiders have bought more of their company's stock than they have sold. Specifically, they have bought $2,612,536.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.10% of the stock of Nature's Sunshine Products is held by insiders.

Percentage Held by Institutions

79.40% of the stock of Nature's Sunshine Products is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 9/27/2026
• Next Earnings (Estimated): 11/09/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: Personal Care Products
• Sub-Industry: Personal Care Products
• Current Symbol: NASDAQ:NATR
• CIK: 275053
• Web: www.natr.com
• Phone: (801) 341-7900
• Fax: 801-342-4305
• Employees: 806
• Year Founded: 1972

Price Target and Rating

• Average Price Target for Nature's Sunshine Products: $30.50
• High Price Target: $36.00
• Low Price Target: $25.00
• Potential Upside/Downside: +136.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.01
• Trailing P/E Ratio: 12.79
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $19.52 million
• Net Margins: 3.68%
• Pretax Margin: 5.83%
• Return on Equity: 12.88%
• Return on Assets: 8.17%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.60
• Quick Ratio: 1.55

Sales & Book Value

• Annual Sales: $480.14 million
• Price / Sales: 0.47
• Cash Flow: $2.18 per share
• Price / Cash Flow: 5.94
• Book Value: $9.23 per share
• Price / Book: 1.40

Miscellaneous

• Outstanding Shares: 17,600,000
• Free Float: 17,051,000
• Market Cap: $227.39 million
• Optionable: Optionable
• Beta: 0.84