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Nature's Sunshine Products (NATR) Competitors

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$12.70 +0.16 (+1.28%)
As of 12:09 PM Eastern
This is a fair market value price provided by Massive. Learn more.

NATR vs. BWMX, HNST, PRE, USNA, and NAGE

Should you buy Nature's Sunshine Products stock or one of its competitors? Nature's Sunshine Products's main competitors and comparable companies include Betterware de Mexico SAPI de C (BWMX), Honest (HNST), Prenetics Global (PRE), USANA Health Sciences (USNA), and Niagen Bioscience (NAGE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nature's Sunshine Products compare to Betterware de Mexico SAPI de C?

Nature's Sunshine Products (NASDAQ:NATR) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

In the previous week, Nature's Sunshine Products had 2 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 3 mentions for Nature's Sunshine Products and 1 mentions for Betterware de Mexico SAPI de C. Nature's Sunshine Products' average media sentiment score of 1.43 beat Betterware de Mexico SAPI de C's score of 1.02 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Betterware de Mexico SAPI de C
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nature's Sunshine Products presently has a consensus price target of $30.50, suggesting a potential upside of 143.22%. Given Nature's Sunshine Products' higher probable upside, research analysts plainly believe Nature's Sunshine Products is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Betterware de Mexico SAPI de C
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.67

Betterware de Mexico SAPI de C has higher revenue and earnings than Nature's Sunshine Products. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.46$19.52M$1.0112.42
Betterware de Mexico SAPI de C$744M0.87$55.37M$1.838.93

79.4% of Nature's Sunshine Products shares are owned by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nature's Sunshine Products' net margin of 3.68%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

Nature's Sunshine Products has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market.

Summary

Betterware de Mexico SAPI de C beats Nature's Sunshine Products on 9 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Honest?

Honest (NASDAQ:HNST) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

45.5% of Honest shares are owned by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 9.4% of Honest shares are owned by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Nature's Sunshine Products has a net margin of 3.68% compared to Honest's net margin of -3.56%. Nature's Sunshine Products' return on equity of 12.88% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Nature's Sunshine Products 3.68%12.88%8.17%

Honest has a beta of 2.32, suggesting that its share price is 132% more volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

Honest currently has a consensus target price of $4.84, indicating a potential downside of 3.78%. Nature's Sunshine Products has a consensus target price of $30.50, indicating a potential upside of 143.22%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts clearly believe Nature's Sunshine Products is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Nature's Sunshine Products had 2 more articles in the media than Honest. MarketBeat recorded 3 mentions for Nature's Sunshine Products and 1 mentions for Honest. Honest's average media sentiment score of 1.65 beat Nature's Sunshine Products' score of 1.43 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Nature's Sunshine Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nature's Sunshine Products has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.49-$15.69M-$0.11N/A
Nature's Sunshine Products$480.14M0.46$19.52M$1.0112.42

Summary

Nature's Sunshine Products beats Honest on 11 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Prenetics Global?

Nature's Sunshine Products (NASDAQ:NATR) and Prenetics Global (NASDAQ:PRE) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

Nature's Sunshine Products has higher revenue and earnings than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.46$19.52M$1.0112.42
Prenetics Global$154.59M2.23-$37.71M-$4.16N/A

Nature's Sunshine Products has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Prenetics Global has a beta of 0.35, indicating that its share price is 65% less volatile than the broader market.

Nature's Sunshine Products has a net margin of 3.68% compared to Prenetics Global's net margin of -47.43%. Nature's Sunshine Products' return on equity of 12.88% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Prenetics Global -47.43%-21.41%-15.56%

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 25.0% of Prenetics Global shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Nature's Sunshine Products had 2 more articles in the media than Prenetics Global. MarketBeat recorded 3 mentions for Nature's Sunshine Products and 1 mentions for Prenetics Global. Nature's Sunshine Products' average media sentiment score of 1.43 beat Prenetics Global's score of 1.17 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prenetics Global
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nature's Sunshine Products presently has a consensus target price of $30.50, suggesting a potential upside of 143.22%. Prenetics Global has a consensus target price of $35.67, suggesting a potential upside of 74.84%. Given Nature's Sunshine Products' higher probable upside, analysts clearly believe Nature's Sunshine Products is more favorable than Prenetics Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.71

Summary

Nature's Sunshine Products beats Prenetics Global on 13 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to USANA Health Sciences?

Nature's Sunshine Products (NASDAQ:NATR) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

Nature's Sunshine Products has a net margin of 3.68% compared to USANA Health Sciences' net margin of -2.43%. Nature's Sunshine Products' return on equity of 12.88% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
USANA Health Sciences -2.43%3.41%2.50%

Nature's Sunshine Products currently has a consensus target price of $30.50, indicating a potential upside of 143.22%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, equities research analysts clearly believe Nature's Sunshine Products is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Nature's Sunshine Products had 1 more articles in the media than USANA Health Sciences. MarketBeat recorded 3 mentions for Nature's Sunshine Products and 2 mentions for USANA Health Sciences. Nature's Sunshine Products' average media sentiment score of 1.43 beat USANA Health Sciences' score of 0.05 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USANA Health Sciences
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

79.4% of Nature's Sunshine Products shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 3.1% of Nature's Sunshine Products shares are owned by company insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Nature's Sunshine Products has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market.

Nature's Sunshine Products has higher earnings, but lower revenue than USANA Health Sciences. USANA Health Sciences is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.46$19.52M$1.0112.42
USANA Health Sciences$925.26M0.30$10.76M-$1.21N/A

Summary

Nature's Sunshine Products beats USANA Health Sciences on 15 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Niagen Bioscience?

Niagen Bioscience (NASDAQ:NAGE) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

15.4% of Niagen Bioscience shares are held by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are held by institutional investors. 10.0% of Niagen Bioscience shares are held by company insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Niagen Bioscience presently has a consensus target price of $10.33, suggesting a potential upside of 284.14%. Nature's Sunshine Products has a consensus target price of $30.50, suggesting a potential upside of 143.22%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, analysts clearly believe Niagen Bioscience is more favorable than Nature's Sunshine Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Niagen Bioscience
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Niagen Bioscience has a net margin of 12.39% compared to Nature's Sunshine Products' net margin of 3.68%. Niagen Bioscience's return on equity of 17.95% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Niagen Bioscience12.39% 17.95% 13.17%
Nature's Sunshine Products 3.68%12.88%8.17%

Niagen Bioscience has a beta of 2.02, suggesting that its stock price is 102% more volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market.

In the previous week, Niagen Bioscience had 2 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 5 mentions for Niagen Bioscience and 3 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.43 beat Niagen Bioscience's score of 0.13 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Niagen Bioscience
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nature's Sunshine Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nature's Sunshine Products has higher revenue and earnings than Niagen Bioscience. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than Niagen Bioscience, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Niagen Bioscience$129.42M1.66$17.38M$0.1814.94
Nature's Sunshine Products$480.14M0.46$19.52M$1.0112.42

Summary

Niagen Bioscience beats Nature's Sunshine Products on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NATR vs. The Competition

MetricNature's Sunshine ProductsPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$221.23M$22.76B$15.54B$13.29B
Dividend YieldN/A5.53%3.34%17.39%
P/E Ratio12.4521.1013.7626.15
Price / Sales0.4612.59264,296.73108.05
Price / Cash5.7026.3657.0053.24
Price / Book1.362.834.286.30
Net Income$19.52M$1.13B$839.81M$381.95M
7 Day Performance-0.95%-0.82%-0.39%-1.16%
1 Month Performance-10.34%-7.49%-4.74%-5.57%
1 Year Performance-16.92%-22.67%7.92%0.73%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
4.2176 of 5 stars
$12.70
+1.3%
$30.50
+140.2%
-17.5%$223.52M$480.14M12.57806
BWMX
Betterware de Mexico SAPI de C
4.677 of 5 stars
$16.74
-1.3%
N/A+27.4%$669.67M$744M9.152,441
HNST
Honest
2.4879 of 5 stars
$5.21
-1.7%
$4.84
-7.1%
+26.7%$583.42M$371.32MN/A174
PRE
Prenetics Global
4.5637 of 5 stars
$22.84
+0.4%
$35.67
+56.2%
+36.2%$384.05M$92.39MN/A98
USNA
USANA Health Sciences
1.5378 of 5 stars
$14.67
-1.0%
N/A-44.0%$273.82M$925.26MN/A1,570

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This page (NASDAQ:NATR) was last updated on 10/7/2026 by MarketBeat.com Staff.
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