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Nature's Sunshine Products (NATR) Competitors

Nature's Sunshine Products logo
$13.92 -0.37 (-2.59%)
Closing price 08/27/2026 04:00 PM Eastern
Extended Trading
$13.94 +0.02 (+0.11%)
As of 08/27/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NATR vs. ODD, BWMX, HNST, PRE, and YSG

Should you buy Nature's Sunshine Products stock or one of its competitors? Nature's Sunshine Products's main competitors and comparable companies include ODDITY Tech (ODD), Betterware de Mexico SAPI de C (BWMX), Honest (HNST), Prenetics Global (PRE), and Yatsen (YSG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nature's Sunshine Products compare to ODDITY Tech?

Nature's Sunshine Products (NASDAQ:NATR) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, media sentiment, institutional ownership, valuation, profitability and risk.

Nature's Sunshine Products presently has a consensus price target of $30.50, suggesting a potential upside of 119.11%. ODDITY Tech has a consensus price target of $25.39, suggesting a potential upside of 69.36%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, equities research analysts clearly believe Nature's Sunshine Products is more favorable than ODDITY Tech.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
ODDITY Tech
4 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

ODDITY Tech has higher revenue and earnings than Nature's Sunshine Products. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.51$19.52M$1.0113.78
ODDITY Tech$809.84M1.07$110.75M$0.7918.97

Nature's Sunshine Products has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.38, meaning that its share price is 138% more volatile than the broader market.

ODDITY Tech has a net margin of 6.97% compared to Nature's Sunshine Products' net margin of 3.68%. ODDITY Tech's return on equity of 15.38% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
ODDITY Tech 6.97%15.38%4.99%

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, ODDITY Tech had 4 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 6 mentions for ODDITY Tech and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.90 beat ODDITY Tech's score of 0.64 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
ODDITY Tech
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Nature's Sunshine Products and ODDITY Tech tied by winning 8 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Betterware de Mexico SAPI de C?

Betterware de Mexico SAPI de C (NYSE:BWMX) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, dividends, media sentiment, valuation and risk.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nature's Sunshine Products' net margin of 3.68%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Betterware de Mexico SAPI de C8.35% 77.89% 11.28%
Nature's Sunshine Products 3.68%12.88%8.17%

Betterware de Mexico SAPI de C has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

In the previous week, Betterware de Mexico SAPI de C and Betterware de Mexico SAPI de C both had 2 articles in the media. Nature's Sunshine Products' average media sentiment score of 1.90 beat Betterware de Mexico SAPI de C's score of 0.36 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Betterware de Mexico SAPI de C
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Nature's Sunshine Products has a consensus target price of $30.50, indicating a potential upside of 119.11%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, analysts clearly believe Nature's Sunshine Products is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Betterware de Mexico SAPI de C has higher revenue and earnings than Nature's Sunshine Products. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Betterware de Mexico SAPI de C$744M0.85$55.37M$1.838.70
Nature's Sunshine Products$480.14M0.51$19.52M$1.0113.78

12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Betterware de Mexico SAPI de C beats Nature's Sunshine Products on 9 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Honest?

Honest (NASDAQ:HNST) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, risk, institutional ownership, media sentiment and dividends.

Honest has a beta of 2.12, indicating that its share price is 112% more volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Nature's Sunshine Products has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.71-$15.69M-$0.11N/A
Nature's Sunshine Products$480.14M0.51$19.52M$1.0113.78

Honest presently has a consensus price target of $4.84, suggesting a potential downside of 15.97%. Nature's Sunshine Products has a consensus price target of $30.50, suggesting a potential upside of 119.11%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, analysts clearly believe Nature's Sunshine Products is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Nature's Sunshine Products has a net margin of 3.68% compared to Honest's net margin of -3.56%. Nature's Sunshine Products' return on equity of 12.88% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Nature's Sunshine Products 3.68%12.88%8.17%

In the previous week, Honest had 19 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 21 mentions for Honest and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.90 beat Honest's score of 0.83 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
13 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

45.5% of Honest shares are held by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are held by institutional investors. 9.4% of Honest shares are held by company insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Nature's Sunshine Products beats Honest on 11 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Prenetics Global?

Prenetics Global (NASDAQ:PRE) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

Nature's Sunshine Products has higher revenue and earnings than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prenetics Global$154.59M2.87-$37.71M-$4.16N/A
Nature's Sunshine Products$480.14M0.51$19.52M$1.0113.78

Prenetics Global currently has a consensus price target of $34.80, indicating a potential upside of 32.57%. Nature's Sunshine Products has a consensus price target of $30.50, indicating a potential upside of 119.11%. Given Nature's Sunshine Products' higher probable upside, analysts plainly believe Nature's Sunshine Products is more favorable than Prenetics Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

25.0% of Prenetics Global shares are owned by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 7.8% of Prenetics Global shares are owned by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Nature's Sunshine Products has a net margin of 3.68% compared to Prenetics Global's net margin of -47.43%. Nature's Sunshine Products' return on equity of 12.88% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Prenetics Global-47.43% -21.41% -15.56%
Nature's Sunshine Products 3.68%12.88%8.17%

Prenetics Global has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

In the previous week, Prenetics Global had 34 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 36 mentions for Prenetics Global and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.90 beat Prenetics Global's score of 0.57 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prenetics Global
7 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Nature's Sunshine Products beats Prenetics Global on 11 of the 15 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Yatsen?

Yatsen (NYSE:YSG) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

In the previous week, Yatsen and Yatsen both had 2 articles in the media. Nature's Sunshine Products' average media sentiment score of 1.90 beat Yatsen's score of 0.50 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Yatsen has a beta of -1.55, suggesting that its share price is 255% less volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Nature's Sunshine Products has a consensus target price of $30.50, suggesting a potential upside of 119.11%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts plainly believe Nature's Sunshine Products is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Nature's Sunshine Products has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$614.62M0.46-$11.56M-$0.21N/A
Nature's Sunshine Products$480.14M0.51$19.52M$1.0113.78

79.4% of Nature's Sunshine Products shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Nature's Sunshine Products has a net margin of 3.68% compared to Yatsen's net margin of -3.04%. Nature's Sunshine Products' return on equity of 12.88% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-3.04% -4.54% -3.49%
Nature's Sunshine Products 3.68%12.88%8.17%

Summary

Nature's Sunshine Products beats Yatsen on 13 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NATR vs. The Competition

MetricNature's Sunshine ProductsPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$251.44M$23.66B$16.07B$12.78B
Dividend YieldN/A4.24%3.19%11.03%
P/E Ratio13.7819.7013.6325.71
Price / Sales0.5113.50263,621.38107.30
Price / Cash6.5728.7857.5453.57
Price / Book1.452.994.476.26
Net Income$19.52M$1.13B$838.96M$348.07M
7 Day Performance-2.93%2.16%-0.01%0.47%
1 Month Performance-32.88%3.24%0.95%5.19%
1 Year Performance-15.74%-16.68%12.73%16.68%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
4.0292 of 5 stars
$13.92
-2.6%
$30.50
+119.1%
-17.5%$251.44M$480.14M13.78850
ODD
ODDITY Tech
2.8406 of 5 stars
$14.20
+4.2%
$25.39
+78.8%
-75.2%$784.75M$809.84M17.97342
BWMX
Betterware de Mexico SAPI de C
4.0268 of 5 stars
$16.18
+0.2%
N/A+18.8%$602.34M$744M8.842,441
HNST
Honest
2.6078 of 5 stars
$5.51
+6.0%
$4.84
-12.2%
+44.7%$571.86M$371.32MN/A190
PRE
Prenetics Global
4.2915 of 5 stars
$23.25
+6.6%
$34.25
+47.3%
+254.7%$368.19M$92.39MN/A1

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This page (NASDAQ:NATR) was last updated on 8/28/2026 by MarketBeat.com Staff.
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