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Nature's Sunshine Products (NATR) Competitors

Nature's Sunshine Products logo
$15.62 -0.03 (-0.19%)
Closing price 07/11/2025 04:00 PM Eastern
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$15.63 +0.01 (+0.06%)
As of 07/11/2025 04:04 PM Eastern
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NATR vs. HLF, USNA, NUS, MED, VERU, EL, IPAR, PBH, AUPH, and ARDX

Should you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), Aurinia Pharmaceuticals (AUPH), and Ardelyx (ARDX).

Nature's Sunshine Products vs. Its Competitors

Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

In the previous week, Herbalife had 6 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 8 mentions for Herbalife and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.59 beat Herbalife's score of 0.65 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Herbalife
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

79.4% of Nature's Sunshine Products shares are owned by institutional investors. 4.7% of Nature's Sunshine Products shares are owned by insiders. Comparatively, 1.7% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Nature's Sunshine Products currently has a consensus target price of $18.33, suggesting a potential upside of 17.37%. Herbalife has a consensus target price of $11.50, suggesting a potential upside of 13.19%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, equities analysts clearly believe Nature's Sunshine Products is more favorable than Herbalife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
Herbalife
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75

Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$454.36M0.63$7.70M$0.5329.47
Herbalife$4.99B0.21$254.30M$2.743.71

Nature's Sunshine Products has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500.

Herbalife has a net margin of 5.66% compared to Nature's Sunshine Products' net margin of 2.22%. Nature's Sunshine Products' return on equity of 6.98% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products2.22% 6.98% 4.63%
Herbalife 5.66%-23.75%7.86%

Summary

Nature's Sunshine Products beats Herbalife on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NATR vs. The Competition

MetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ Exchange
Market Cap$288.39M$2.42B$5.56B$9.10B
Dividend YieldN/A1.79%5.06%4.02%
P/E Ratio29.479.4228.2620.26
Price / Sales0.63573.47404.92152.16
Price / Cash12.50164.4637.1257.67
Price / Book1.794.608.045.49
Net Income$7.70M$31.26M$3.19B$250.45M
7 Day Performance0.32%4.80%3.62%4.79%
1 Month Performance8.32%8.17%5.98%9.59%
1 Year Performance3.99%-3.88%29.39%16.41%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
1.7197 of 5 stars
$15.62
-0.2%
$18.33
+17.4%
+4.0%$288.39M$454.36M29.47850Positive News
HLF
Herbalife
4.2667 of 5 stars
$9.65
-3.3%
$11.50
+19.2%
-5.9%$1.02B$4.95B3.528,600
USNA
USANA Health Sciences
3.8569 of 5 stars
$32.14
-1.9%
$36.00
+12.0%
-27.2%$610.28M$854.50M17.661,700
NUS
Nu Skin Enterprises
2.9893 of 5 stars
$8.91
-0.1%
$6.88
-22.8%
-11.0%$440.76M$1.68B-11.143,100Positive News
MED
Medifast
3.4764 of 5 stars
$14.62
+0.3%
$16.50
+12.9%
-23.2%$160.25M$602.46M-22.49870
VERU
Veru
2.8951 of 5 stars
$0.58
-3.8%
$4.00
+585.4%
-36.6%$88.92M$16.89M-2.43230Positive News
Gap Up
EL
Estee Lauder Companies
4.1165 of 5 stars
$85.82
-3.3%
$74.45
-13.2%
-11.8%$31.92B$15.61B-35.4662,000Positive News
Analyst Forecast
IPAR
Interparfums
3.9177 of 5 stars
$136.05
-1.8%
$157.60
+15.8%
+4.8%$4.45B$1.45B26.47530News Coverage
Positive News
PBH
Prestige Consumer Healthcare
3.8429 of 5 stars
$78.93
-1.3%
$93.33
+18.2%
+8.5%$3.95B$1.14B18.40540Positive News
AUPH
Aurinia Pharmaceuticals
3.0506 of 5 stars
$7.47
-1.6%
$11.50
+53.9%
+56.9%$1.03B$235.13M26.68300Positive News
ARDX
Ardelyx
4.1288 of 5 stars
$4.35
+1.9%
$10.89
+150.3%
-23.8%$1.02B$333.61M-19.7790Analyst Revision

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This page (NASDAQ:NATR) was last updated on 7/13/2025 by MarketBeat.com Staff
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