Go Pro

Nature's Sunshine Products (NATR) Competitors

Nature's Sunshine Products logo
$13.09 +0.02 (+0.15%)
Closing price 09/16/2026 04:00 PM Eastern
Extended Trading
$13.09 0.00 (0.00%)
As of 09/16/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NATR vs. ODD, HNST, BWMX, PRE, and USNA

Should you buy Nature's Sunshine Products stock or one of its competitors? Nature's Sunshine Products's main competitors and comparable companies include ODDITY Tech (ODD), Honest (HNST), Betterware de Mexico SAPI de C (BWMX), Prenetics Global (PRE), and USANA Health Sciences (USNA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Nature's Sunshine Products compare to ODDITY Tech?

Nature's Sunshine Products (NASDAQ:NATR) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

In the previous week, ODDITY Tech had 23 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 25 mentions for ODDITY Tech and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.48 beat ODDITY Tech's score of 0.66 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ODDITY Tech
5 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

ODDITY Tech has higher revenue and earnings than Nature's Sunshine Products. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.48$19.52M$1.0112.96
ODDITY Tech$809.84M1.29$110.75M$0.2475.58

Nature's Sunshine Products has a net margin of 3.68% compared to ODDITY Tech's net margin of 2.23%. Nature's Sunshine Products' return on equity of 12.88% beat ODDITY Tech's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
ODDITY Tech 2.23%2.58%0.80%

Nature's Sunshine Products has a beta of 0.84, suggesting that its share price is 16% less volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.38, suggesting that its share price is 138% more volatile than the broader market.

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Nature's Sunshine Products presently has a consensus target price of $30.50, indicating a potential upside of 133.00%. ODDITY Tech has a consensus target price of $27.23, indicating a potential upside of 50.10%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts clearly believe Nature's Sunshine Products is more favorable than ODDITY Tech.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
ODDITY Tech
4 Sell rating(s)
10 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

Summary

Nature's Sunshine Products beats ODDITY Tech on 10 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Honest?

Nature's Sunshine Products (NASDAQ:NATR) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, media sentiment, dividends, institutional ownership, analyst recommendations, profitability and earnings.

In the previous week, Nature's Sunshine Products had 1 more articles in the media than Honest. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 1 mentions for Honest. Honest's average media sentiment score of 1.92 beat Nature's Sunshine Products' score of 1.48 indicating that Honest is being referred to more favorably in the news media.

Company Overall Sentiment
Nature's Sunshine Products Positive
Honest Very Positive

Nature's Sunshine Products has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.48$19.52M$1.0112.96
Honest$371.32M1.58-$15.69M-$0.11N/A

Nature's Sunshine Products has a net margin of 3.68% compared to Honest's net margin of -3.56%. Nature's Sunshine Products' return on equity of 12.88% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Honest -3.56%4.31%3.33%

Nature's Sunshine Products has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market. Comparatively, Honest has a beta of 2.24, meaning that its share price is 124% more volatile than the broader market.

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by insiders. Comparatively, 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Nature's Sunshine Products presently has a consensus target price of $30.50, suggesting a potential upside of 133.00%. Honest has a consensus target price of $4.84, suggesting a potential downside of 9.36%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts plainly believe Nature's Sunshine Products is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

Summary

Nature's Sunshine Products beats Honest on 11 of the 16 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Betterware de Mexico SAPI de C?

Nature's Sunshine Products (NASDAQ:NATR) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends.

Nature's Sunshine Products has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market.

79.4% of Nature's Sunshine Products shares are owned by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 3.1% of Nature's Sunshine Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Nature's Sunshine Products had 1 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 1 mentions for Betterware de Mexico SAPI de C. Nature's Sunshine Products' average media sentiment score of 1.48 beat Betterware de Mexico SAPI de C's score of 0.58 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Betterware de Mexico SAPI de C
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Betterware de Mexico SAPI de C has higher revenue and earnings than Nature's Sunshine Products. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.48$19.52M$1.0112.96
Betterware de Mexico SAPI de C$744M0.87$55.37M$1.838.91

Nature's Sunshine Products currently has a consensus price target of $30.50, suggesting a potential upside of 133.00%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, equities analysts clearly believe Nature's Sunshine Products is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Nature's Sunshine Products' net margin of 3.68%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

Summary

Betterware de Mexico SAPI de C beats Nature's Sunshine Products on 9 of the 17 factors compared between the two stocks.

How does Nature's Sunshine Products compare to Prenetics Global?

Nature's Sunshine Products (NASDAQ:NATR) and Prenetics Global (NASDAQ:PRE) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 25.0% of Prenetics Global shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by insiders. Comparatively, 7.8% of Prenetics Global shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Nature's Sunshine Products currently has a consensus price target of $30.50, indicating a potential upside of 133.00%. Prenetics Global has a consensus price target of $34.80, indicating a potential upside of 58.04%. Given Nature's Sunshine Products' higher probable upside, equities analysts plainly believe Nature's Sunshine Products is more favorable than Prenetics Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67

Nature's Sunshine Products has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Prenetics Global has a beta of 0.31, indicating that its share price is 69% less volatile than the broader market.

Nature's Sunshine Products has a net margin of 3.68% compared to Prenetics Global's net margin of -47.43%. Nature's Sunshine Products' return on equity of 12.88% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Prenetics Global -47.43%-21.41%-15.56%

Nature's Sunshine Products has higher revenue and earnings than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.48$19.52M$1.0112.96
Prenetics Global$92.39M4.02-$37.71M-$4.16N/A

In the previous week, Nature's Sunshine Products had 1 more articles in the media than Prenetics Global. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 1 mentions for Prenetics Global. Prenetics Global's average media sentiment score of 1.89 beat Nature's Sunshine Products' score of 1.48 indicating that Prenetics Global is being referred to more favorably in the news media.

Company Overall Sentiment
Nature's Sunshine Products Positive
Prenetics Global Very Positive

Summary

Nature's Sunshine Products beats Prenetics Global on 11 of the 15 factors compared between the two stocks.

How does Nature's Sunshine Products compare to USANA Health Sciences?

Nature's Sunshine Products (NASDAQ:NATR) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.

Nature's Sunshine Products has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market.

Nature's Sunshine Products has higher earnings, but lower revenue than USANA Health Sciences. USANA Health Sciences is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.48$19.52M$1.0112.96
USANA Health Sciences$925.26M0.29$10.76M-$1.21N/A

In the previous week, Nature's Sunshine Products had 2 more articles in the media than USANA Health Sciences. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 0 mentions for USANA Health Sciences. Nature's Sunshine Products' average media sentiment score of 1.48 beat USANA Health Sciences' score of 0.00 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Overall Sentiment
Nature's Sunshine Products Positive
USANA Health Sciences Neutral

Nature's Sunshine Products currently has a consensus price target of $30.50, suggesting a potential upside of 133.00%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, equities research analysts plainly believe Nature's Sunshine Products is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by insiders. Comparatively, 0.8% of USANA Health Sciences shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Nature's Sunshine Products has a net margin of 3.68% compared to USANA Health Sciences' net margin of -2.43%. Nature's Sunshine Products' return on equity of 12.88% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
USANA Health Sciences -2.43%3.41%2.50%

Summary

Nature's Sunshine Products beats USANA Health Sciences on 15 of the 16 factors compared between the two stocks.

Get Nature's Sunshine Products News Delivered to You Automatically

Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

NATR vs. The Competition

MetricNature's Sunshine ProductsPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$229.97M$23.02B$15.75B$14.93B
Dividend YieldN/A4.58%3.23%12.31%
P/E Ratio12.9620.1014.0325.33
Price / Sales0.4812.65262,948.9587.33
Price / Cash6.0126.5856.7350.90
Price / Book1.422.884.706.24
Net Income$19.52M$1.13B$836.60M$358.55M
7 Day Performance-3.82%2.24%-0.19%-1.20%
1 Month Performance-10.95%1.35%-1.63%-4.26%
1 Year Performance-20.62%-16.66%9.69%5.47%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
4.1507 of 5 stars
$13.09
+0.2%
$30.50
+133.0%
-22.3%$229.97M$480.14M12.96806
ODD
ODDITY Tech
2.4987 of 5 stars
$13.02
-5.3%
$25.75
+97.8%
-70.8%$791.66M$739.71M16.48342
HNST
Honest
2.0721 of 5 stars
$5.74
-3.5%
$4.84
-15.7%
+33.2%$654.97M$371.32MN/A190
BWMX
Betterware de Mexico SAPI de C
4.0439 of 5 stars
$15.48
-1.7%
N/A+20.5%$621.49M$744M8.462,441
PRE
Prenetics Global
4.0202 of 5 stars
$25.62
+0.7%
$34.80
+35.8%
+132.0%$429.28M$92.39MN/A1

Related Companies and Tools


This page (NASDAQ:NATR) was last updated on 9/17/2026 by MarketBeat.com Staff.
From Our Partners