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USANA Health Sciences (USNA) Competitors

USANA Health Sciences logo
$18.02 -0.11 (-0.61%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$18.00 -0.02 (-0.11%)
As of 06/5/2026 04:15 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

USNA vs. HLF, NATR, NUS, MED, and VERU

Should you buy USANA Health Sciences stock or one of its competitors? MarketBeat compares USANA Health Sciences with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with USANA Health Sciences include Herbalife (HLF), Nature's Sunshine Products (NATR), Nu Skin Enterprises (NUS), Medifast (MED), and Veru (VERU). These companies are all part of the "personal products" industry.

How does USANA Health Sciences compare to Herbalife?

USANA Health Sciences (NYSE:USNA) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, dividends, risk, profitability, institutional ownership, earnings, analyst recommendations and valuation.

USANA Health Sciences has a beta of 0.76, suggesting that its share price is 24% less volatile than the broader market. Comparatively, Herbalife has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Herbalife has a consensus target price of $17.80, indicating a potential upside of 56.07%. Given Herbalife's stronger consensus rating and higher possible upside, analysts plainly believe Herbalife is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Herbalife
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

54.3% of USANA Health Sciences shares are owned by institutional investors. 0.8% of USANA Health Sciences shares are owned by insiders. Comparatively, 5.1% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, USANA Health Sciences had 1 more articles in the media than Herbalife. MarketBeat recorded 5 mentions for USANA Health Sciences and 4 mentions for Herbalife. Herbalife's average media sentiment score of 1.06 beat USANA Health Sciences' score of 0.60 indicating that Herbalife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USANA Health Sciences
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herbalife
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Herbalife has higher revenue and earnings than USANA Health Sciences. Herbalife is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.36$10.76M$0.4738.34
Herbalife$5.13B0.23$228.30M$2.285.00

Herbalife has a net margin of 4.67% compared to USANA Health Sciences' net margin of 0.96%. USANA Health Sciences' return on equity of 6.21% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences0.96% 6.21% 4.50%
Herbalife 4.67%-41.47%8.24%

Summary

Herbalife beats USANA Health Sciences on 11 of the 16 factors compared between the two stocks.

How does USANA Health Sciences compare to Nature's Sunshine Products?

USANA Health Sciences (NYSE:USNA) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap medical companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, dividends, institutional ownership, analyst recommendations, earnings and valuation.

Nature's Sunshine Products has a consensus price target of $35.00, indicating a potential upside of 76.86%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, analysts clearly believe Nature's Sunshine Products is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Nature's Sunshine Products
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

Nature's Sunshine Products has lower revenue, but higher earnings than USANA Health Sciences. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.36$10.76M$0.4738.34
Nature's Sunshine Products$480.14M0.72$19.52M$1.1017.99

In the previous week, USANA Health Sciences had 3 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 5 mentions for USANA Health Sciences and 2 mentions for Nature's Sunshine Products. USANA Health Sciences' average media sentiment score of 0.60 beat Nature's Sunshine Products' score of 0.35 indicating that USANA Health Sciences is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USANA Health Sciences
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nature's Sunshine Products
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

USANA Health Sciences has a beta of 0.76, indicating that its stock price is 24% less volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

Nature's Sunshine Products has a net margin of 4.06% compared to USANA Health Sciences' net margin of 0.96%. Nature's Sunshine Products' return on equity of 14.67% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences0.96% 6.21% 4.50%
Nature's Sunshine Products 4.06%14.67%9.27%

54.3% of USANA Health Sciences shares are held by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are held by institutional investors. 0.8% of USANA Health Sciences shares are held by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Nature's Sunshine Products beats USANA Health Sciences on 12 of the 16 factors compared between the two stocks.

How does USANA Health Sciences compare to Nu Skin Enterprises?

USANA Health Sciences (NYSE:USNA) and Nu Skin Enterprises (NYSE:NUS) are both small-cap personal products companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, analyst recommendations, valuation, dividends, profitability and media sentiment.

In the previous week, USANA Health Sciences had 5 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 5 mentions for USANA Health Sciences and 0 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 1.00 beat USANA Health Sciences' score of 0.60 indicating that Nu Skin Enterprises is being referred to more favorably in the news media.

Company Overall Sentiment
USANA Health Sciences Positive
Nu Skin Enterprises Positive

Nu Skin Enterprises has higher revenue and earnings than USANA Health Sciences. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.36$10.76M$0.4738.34
Nu Skin Enterprises$1.44B0.18$160.20M$1.104.90

USANA Health Sciences has a beta of 0.76, indicating that its share price is 24% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market.

Nu Skin Enterprises has a net margin of 3.78% compared to USANA Health Sciences' net margin of 0.96%. Nu Skin Enterprises' return on equity of 7.47% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences0.96% 6.21% 4.50%
Nu Skin Enterprises 3.78%7.47%4.21%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Nu Skin Enterprises
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

54.3% of USANA Health Sciences shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 0.8% of USANA Health Sciences shares are owned by insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Nu Skin Enterprises beats USANA Health Sciences on 9 of the 13 factors compared between the two stocks.

How does USANA Health Sciences compare to Medifast?

Medifast (NYSE:MED) and USANA Health Sciences (NYSE:USNA) are both small-cap personal products companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.

Medifast presently has a consensus target price of $12.00, indicating a potential downside of 0.62%. Given Medifast's higher probable upside, equities analysts plainly believe Medifast is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Medifast
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

USANA Health Sciences has a net margin of 0.96% compared to Medifast's net margin of -5.78%. USANA Health Sciences' return on equity of 6.21% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Medifast-5.78% -4.80% -3.83%
USANA Health Sciences 0.96%6.21%4.50%

In the previous week, USANA Health Sciences had 3 more articles in the media than Medifast. MarketBeat recorded 5 mentions for USANA Health Sciences and 2 mentions for Medifast. USANA Health Sciences' average media sentiment score of 0.60 beat Medifast's score of 0.12 indicating that USANA Health Sciences is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Medifast
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
USANA Health Sciences
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Medifast has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.76, meaning that its stock price is 24% less volatile than the broader market.

USANA Health Sciences has higher revenue and earnings than Medifast. Medifast is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Medifast$346.10M0.39-$18.67M-$1.83N/A
USANA Health Sciences$925.26M0.36$10.76M$0.4738.34

95.5% of Medifast shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 3.7% of Medifast shares are owned by insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

USANA Health Sciences beats Medifast on 10 of the 14 factors compared between the two stocks.

How does USANA Health Sciences compare to Veru?

USANA Health Sciences (NYSE:USNA) and Veru (NASDAQ:VERU) are both small-cap medical companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

In the previous week, Veru had 2 more articles in the media than USANA Health Sciences. MarketBeat recorded 7 mentions for Veru and 5 mentions for USANA Health Sciences. USANA Health Sciences' average media sentiment score of 0.60 beat Veru's score of 0.57 indicating that USANA Health Sciences is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USANA Health Sciences
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Veru
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Veru has a consensus price target of $23.00, indicating a potential upside of 576.47%. Given Veru's stronger consensus rating and higher possible upside, analysts plainly believe Veru is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Veru
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

USANA Health Sciences has a net margin of 0.96% compared to Veru's net margin of 0.00%. USANA Health Sciences' return on equity of 6.21% beat Veru's return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences0.96% 6.21% 4.50%
Veru N/A -54.72%-39.09%

USANA Health Sciences has a beta of 0.76, meaning that its share price is 24% less volatile than the broader market. Comparatively, Veru has a beta of -1.14, meaning that its share price is 214% less volatile than the broader market.

54.3% of USANA Health Sciences shares are owned by institutional investors. Comparatively, 47.2% of Veru shares are owned by institutional investors. 0.8% of USANA Health Sciences shares are owned by company insiders. Comparatively, 14.2% of Veru shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

USANA Health Sciences has higher revenue and earnings than Veru. Veru is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.36$10.76M$0.4738.34
Veru$16.89M3.23-$22.73M-$0.89N/A

Summary

USANA Health Sciences beats Veru on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding USNA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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USNA vs. The Competition

MetricUSANA Health SciencesMED IndustryMedical SectorNYSE Exchange
Market Cap$334.73M$2.98B$6.47B$23.35B
Dividend YieldN/A1.70%2.68%4.08%
P/E Ratio38.3417.8623.7930.26
Price / Sales0.36434.60543.1913.15
Price / Cash4.3956.2142.3524.41
Price / Book0.623.839.734.63
Net Income$10.76M$75.85M$3.57B$1.07B
7 Day Performance-1.83%-1.85%-1.24%-1.66%
1 Month Performance-9.83%-7.67%0.83%-1.68%
1 Year Performance-38.57%14.97%24.11%21.33%

USANA Health Sciences Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
USNA
USANA Health Sciences
2.795 of 5 stars
$18.02
-0.6%
N/A-37.9%$334.73M$925.26M38.341,570
HLF
Herbalife
4.8741 of 5 stars
$11.91
-0.4%
$17.80
+49.4%
+52.8%$1.24B$5.04B5.238,500
NATR
Nature's Sunshine Products
3.815 of 5 stars
$20.80
-2.3%
$35.00
+68.3%
+35.9%$374.21M$489.79M18.91850
NUS
Nu Skin Enterprises
3.4181 of 5 stars
$5.62
-3.0%
N/A-30.7%$281.11M$1.49B5.112,800
MED
Medifast
1.369 of 5 stars
$12.68
+1.2%
$12.00
-5.4%
-3.3%$139.32M$385.79MN/A870

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This page (NYSE:USNA) was last updated on 6/6/2026 by MarketBeat.com Staff.
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