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Helen of Troy (HELE) Competitors

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$26.51 0.00 (0.00%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$25.85 -0.66 (-2.50%)
As of 06:38 AM Eastern
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HELE vs. IPAR, COTY, ELF, MED, and NUS

Should you buy Helen of Troy stock or one of its competitors? Helen of Troy's main competitors and comparable companies include Interparfums (IPAR), Coty (COTY), e.l.f. Beauty (ELF), Medifast (MED), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size.

How does Helen of Troy compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, media sentiment, valuation and risk.

Interparfums currently has a consensus target price of $123.29, suggesting a potential upside of 9.87%. Helen of Troy has a consensus target price of $27.50, suggesting a potential upside of 3.73%. Given Interparfums' stronger consensus rating and higher possible upside, research analysts plainly believe Interparfums is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Interparfums has a net margin of 11.17% compared to Helen of Troy's net margin of -5.43%. Interparfums' return on equity of 15.21% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.17% 15.21% 10.85%
Helen of Troy -5.43%7.73%3.00%

55.6% of Interparfums shares are owned by institutional investors. 43.6% of Interparfums shares are owned by insiders. Comparatively, 0.7% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Helen of Troy had 25 more articles in the media than Interparfums. MarketBeat recorded 29 mentions for Helen of Troy and 4 mentions for Interparfums. Interparfums' average media sentiment score of 0.70 beat Helen of Troy's score of 0.60 indicating that Interparfums is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
8 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

Interparfums has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, meaning that its share price is 34% more volatile than the broader market.

Interparfums has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Interparfums, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.49B2.41$168.39M$5.2321.46
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A

Summary

Interparfums beats Helen of Troy on 13 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Coty?

Coty (NYSE:COTY) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

Coty has higher revenue and earnings than Helen of Troy. Coty is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.81B0.43-$604.80M-$0.70N/A
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A

Coty has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market.

Coty presently has a consensus price target of $3.24, indicating a potential upside of 13.52%. Helen of Troy has a consensus price target of $27.50, indicating a potential upside of 3.73%. Given Coty's higher possible upside, research analysts clearly believe Coty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
2 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.85
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

In the previous week, Helen of Troy had 27 more articles in the media than Coty. MarketBeat recorded 29 mentions for Helen of Troy and 2 mentions for Coty. Helen of Troy's average media sentiment score of 0.60 beat Coty's score of 0.17 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Helen of Troy
8 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

42.4% of Coty shares are held by institutional investors. 0.5% of Coty shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Helen of Troy has a net margin of -5.43% compared to Coty's net margin of -10.42%. Helen of Troy's return on equity of 7.73% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-10.42% 5.68% 1.82%
Helen of Troy -5.43%7.73%3.00%

Summary

Helen of Troy beats Coty on 9 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to e.l.f. Beauty?

e.l.f. Beauty (NYSE:ELF) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

e.l.f. Beauty has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
e.l.f. Beauty$1.76B3.66$26.32M$1.00109.38
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A

e.l.f. Beauty has a beta of 1.61, indicating that its share price is 61% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market.

e.l.f. Beauty presently has a consensus target price of $99.94, indicating a potential downside of 8.63%. Helen of Troy has a consensus target price of $27.50, indicating a potential upside of 3.73%. Given Helen of Troy's higher possible upside, analysts plainly believe Helen of Troy is more favorable than e.l.f. Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.61
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

e.l.f. Beauty has a net margin of 3.38% compared to Helen of Troy's net margin of -5.43%. e.l.f. Beauty's return on equity of 14.07% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
e.l.f. Beauty3.38% 14.07% 6.81%
Helen of Troy -5.43%7.73%3.00%

92.4% of e.l.f. Beauty shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Helen of Troy had 9 more articles in the media than e.l.f. Beauty. MarketBeat recorded 29 mentions for Helen of Troy and 20 mentions for e.l.f. Beauty. e.l.f. Beauty's average media sentiment score of 0.98 beat Helen of Troy's score of 0.60 indicating that e.l.f. Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
e.l.f. Beauty
15 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
8 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

e.l.f. Beauty beats Helen of Troy on 13 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Medifast?

Helen of Troy (NASDAQ:HELE) and Medifast (NYSE:MED) are related small-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

In the previous week, Helen of Troy had 25 more articles in the media than Medifast. MarketBeat recorded 29 mentions for Helen of Troy and 4 mentions for Medifast. Helen of Troy's average media sentiment score of 0.60 beat Medifast's score of 0.57 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
8 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive
Medifast
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Medifast has lower revenue, but higher earnings than Helen of Troy. Medifast is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A
Medifast$385.79M0.34-$18.67M-$2.33N/A

95.5% of Medifast shares are held by institutional investors. 0.7% of Helen of Troy shares are held by insiders. Comparatively, 3.7% of Medifast shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Helen of Troy presently has a consensus price target of $27.50, suggesting a potential upside of 3.73%. Medifast has a consensus price target of $12.00, suggesting a potential upside of 3.36%. Given Helen of Troy's stronger consensus rating and higher probable upside, research analysts clearly believe Helen of Troy is more favorable than Medifast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Medifast
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Helen of Troy has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, Medifast has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market.

Helen of Troy has a net margin of -5.43% compared to Medifast's net margin of -8.08%. Helen of Troy's return on equity of 7.73% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-5.43% 7.73% 3.00%
Medifast -8.08%-6.69%-5.25%

Summary

Helen of Troy beats Medifast on 11 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Nu Skin Enterprises?

Helen of Troy (NASDAQ:HELE) and Nu Skin Enterprises (NYSE:NUS) are related small-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

In the previous week, Helen of Troy had 29 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 29 mentions for Helen of Troy and 0 mentions for Nu Skin Enterprises. Helen of Troy's average media sentiment score of 0.60 beat Nu Skin Enterprises' score of 0.25 indicating that Helen of Troy is being referred to more favorably in the media.

Company Overall Sentiment
Helen of Troy Positive
Nu Skin Enterprises Neutral

Nu Skin Enterprises has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A

82.8% of Nu Skin Enterprises shares are held by institutional investors. 0.7% of Helen of Troy shares are held by insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Helen of Troy presently has a consensus price target of $27.50, suggesting a potential upside of 3.73%. Given Helen of Troy's stronger consensus rating and higher probable upside, research analysts clearly believe Helen of Troy is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Helen of Troy has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

Helen of Troy has a net margin of -5.43% compared to Nu Skin Enterprises' net margin of -15.73%. Helen of Troy's return on equity of 7.73% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-5.43% 7.73% 3.00%
Nu Skin Enterprises -15.73%6.58%3.63%

Summary

Helen of Troy beats Nu Skin Enterprises on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HELE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HELE vs. The Competition

MetricHelen of TroyHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$620.07M$5.15B$12.54B$13.28B
Dividend YieldN/A3.46%86.70%22.58%
P/E Ratio-6.0812.2645.0526.13
Price / Sales0.3517.6688.1481.27
Price / Cash5.049.0521.6836.12
Price / Book0.772.613.986.16
Net Income-$898.98M$266.48M$443.43M$381.12M
7 Day Performance3.39%-1.78%-0.08%-1.46%
1 Month Performance-1.12%-3.46%-2.61%-3.37%
1 Year Performance28.69%-5.21%-4.22%1.49%

Helen of Troy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HELE
Helen of Troy
2.31 of 5 stars
$26.51
flat
$27.50
+3.7%
+28.7%$620.07M$1.79BN/A1,854
IPAR
Interparfums
2.9198 of 5 stars
$113.76
-0.2%
$123.29
+8.4%
+21.4%$3.65B$1.49B21.75662
COTY
Coty
2.656 of 5 stars
$2.73
+2.8%
$3.24
+18.5%
-32.0%$2.34B$5.81BN/A11,335
ELF
e.l.f. Beauty
2.3833 of 5 stars
$103.83
-0.8%
$99.00
-4.7%
-15.5%$6.18B$1.76B103.83849
MED
Medifast
2.073 of 5 stars
$11.70
-0.3%
$12.00
+2.6%
-12.5%$131.15M$385.79MN/A380

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This page (NASDAQ:HELE) was last updated on 10/12/2026 by MarketBeat.com Staff.
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