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Helen of Troy (HELE) Competitors

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$28.19 +0.91 (+3.34%)
Closing price 07/22/2026 04:00 PM Eastern
Extended Trading
$28.15 -0.04 (-0.15%)
As of 04:02 AM Eastern
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HELE vs. IPAR, COTY, ELF, MED, and NUS

Should you buy Helen of Troy stock or one of its competitors? MarketBeat compares Helen of Troy with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Helen of Troy include Interparfums (IPAR), Coty (COTY), e.l.f. Beauty (ELF), Medifast (MED), and Nu Skin Enterprises (NUS).

How does Helen of Troy compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Interparfums presently has a consensus price target of $106.00, indicating a potential downside of 13.27%. Helen of Troy has a consensus price target of $26.50, indicating a potential downside of 6.00%. Given Helen of Troy's higher possible upside, analysts plainly believe Helen of Troy is more favorable than Interparfums.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.75
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

55.6% of Interparfums shares are owned by institutional investors. 43.7% of Interparfums shares are owned by insiders. Comparatively, 0.7% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Interparfums has a net margin of 11.32% compared to Helen of Troy's net margin of -22.70%. Interparfums' return on equity of 15.47% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.32% 15.47% 10.82%
Helen of Troy -22.70%6.46%2.47%

Interparfums has a beta of 1.13, indicating that its share price is 13% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

Interparfums has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Interparfums, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.49B2.63$168.39M$5.2723.19
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A

In the previous week, Helen of Troy had 10 more articles in the media than Interparfums. MarketBeat recorded 17 mentions for Helen of Troy and 7 mentions for Interparfums. Interparfums' average media sentiment score of 0.50 beat Helen of Troy's score of 0.14 indicating that Interparfums is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Interparfums beats Helen of Troy on 12 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Coty?

Coty (NYSE:COTY) and Helen of Troy (NASDAQ:HELE) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.

Coty has higher revenue and earnings than Helen of Troy. Coty is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.79B0.42-$367.90M-$0.62N/A
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A

42.4% of Coty shares are owned by institutional investors. 5.9% of Coty shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Coty has a net margin of -9.20% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-9.20% 4.59% 1.47%
Helen of Troy -22.70%6.46%2.47%

Coty has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

Coty currently has a consensus target price of $3.70, suggesting a potential upside of 34.92%. Helen of Troy has a consensus target price of $26.50, suggesting a potential downside of 6.00%. Given Coty's higher probable upside, analysts plainly believe Coty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
3 Sell rating(s)
13 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.88
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

In the previous week, Helen of Troy had 10 more articles in the media than Coty. MarketBeat recorded 17 mentions for Helen of Troy and 7 mentions for Coty. Coty's average media sentiment score of 0.16 beat Helen of Troy's score of 0.14 indicating that Coty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Neutral
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Coty beats Helen of Troy on 10 of the 17 factors compared between the two stocks.

How does Helen of Troy compare to e.l.f. Beauty?

e.l.f. Beauty (NYSE:ELF) and Helen of Troy (NASDAQ:HELE) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, media sentiment, valuation, dividends and profitability.

e.l.f. Beauty presently has a consensus price target of $80.38, suggesting a potential upside of 1.53%. Helen of Troy has a consensus price target of $26.50, suggesting a potential downside of 6.00%. Given e.l.f. Beauty's stronger consensus rating and higher possible upside, equities analysts clearly believe e.l.f. Beauty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty
1 Sell rating(s)
7 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.56
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

e.l.f. Beauty has a net margin of 1.61% compared to Helen of Troy's net margin of -22.70%. e.l.f. Beauty's return on equity of 11.02% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
e.l.f. Beauty1.61% 11.02% 5.59%
Helen of Troy -22.70%6.46%2.47%

In the previous week, Helen of Troy had 6 more articles in the media than e.l.f. Beauty. MarketBeat recorded 17 mentions for Helen of Troy and 11 mentions for e.l.f. Beauty. e.l.f. Beauty's average media sentiment score of 1.18 beat Helen of Troy's score of 0.14 indicating that e.l.f. Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
e.l.f. Beauty
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

e.l.f. Beauty has a beta of 1.59, meaning that its stock price is 59% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

e.l.f. Beauty has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
e.l.f. Beauty$1.64B2.85$26.32M$0.46172.09
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A

92.4% of e.l.f. Beauty shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

e.l.f. Beauty beats Helen of Troy on 14 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Medifast?

Medifast (NYSE:MED) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, profitability, earnings, institutional ownership, valuation, media sentiment and dividends.

Medifast has a net margin of -5.78% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Medifast-5.78% -4.80% -3.83%
Helen of Troy -22.70%6.46%2.47%

95.5% of Medifast shares are owned by institutional investors. 3.7% of Medifast shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Medifast has higher earnings, but lower revenue than Helen of Troy. Medifast is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Medifast$385.79M0.28-$18.67M-$1.83N/A
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A

In the previous week, Helen of Troy had 14 more articles in the media than Medifast. MarketBeat recorded 17 mentions for Helen of Troy and 3 mentions for Medifast. Medifast's average media sentiment score of 1.01 beat Helen of Troy's score of 0.14 indicating that Medifast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Medifast
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Medifast currently has a consensus target price of $12.00, suggesting a potential upside of 22.62%. Helen of Troy has a consensus target price of $26.50, suggesting a potential downside of 6.00%. Given Medifast's stronger consensus rating and higher probable upside, equities analysts clearly believe Medifast is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Medifast
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Medifast has a beta of 0.65, meaning that its stock price is 35% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

Summary

Medifast beats Helen of Troy on 8 of the 15 factors compared between the two stocks.

How does Helen of Troy compare to Nu Skin Enterprises?

Helen of Troy (NASDAQ:HELE) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, valuation, institutional ownership, media sentiment, profitability and dividends.

82.8% of Nu Skin Enterprises shares are held by institutional investors. 0.7% of Helen of Troy shares are held by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Nu Skin Enterprises has a net margin of 3.78% compared to Helen of Troy's net margin of -22.70%. Nu Skin Enterprises' return on equity of 7.47% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Nu Skin Enterprises 3.78%7.47%4.21%

Helen of Troy currently has a consensus price target of $26.50, suggesting a potential downside of 6.00%. Given Helen of Troy's stronger consensus rating and higher possible upside, research analysts clearly believe Helen of Troy is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Nu Skin Enterprises
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Helen of Troy has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market.

In the previous week, Helen of Troy had 16 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 17 mentions for Helen of Troy and 1 mentions for Nu Skin Enterprises. Helen of Troy's average media sentiment score of 0.14 beat Nu Skin Enterprises' score of 0.00 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
13 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nu Skin Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Nu Skin Enterprises has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A
Nu Skin Enterprises$1.49B0.17$160.20M$1.104.76

Summary

Helen of Troy and Nu Skin Enterprises tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HELE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HELE vs. The Competition

MetricHelen of TroyCOSMETICS&TLTRS IndustryStaples SectorNASDAQ Exchange
Market Cap$635.41M$3.20B$16.51B$12.68B
Dividend YieldN/A4.99%3.28%9.42%
P/E Ratio-1.5728.7025.8723.95
Price / Sales0.3719.3544.57115.11
Price / Cash5.1814.7416.7760.45
Price / Book0.786.125.866.16
Net Income-$898.98M-$188.65M$659.99M$331.73M
7 Day Performance-1.67%1.45%-0.81%-0.92%
1 Month Performance8.51%5.68%1.23%-2.23%
1 Year Performance15.34%5.27%-13.75%14.79%

Helen of Troy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HELE
Helen of Troy
2.2394 of 5 stars
$28.19
+3.3%
$26.50
-6.0%
+19.1%$635.41M$1.79BN/A1,854
IPAR
Interparfums
2.1805 of 5 stars
$124.40
+0.9%
$106.00
-14.8%
-7.9%$3.95B$1.49B23.61530
COTY
Coty
4.128 of 5 stars
$2.71
+3.6%
$3.70
+36.9%
-45.0%$2.30B$5.89BN/A11,636
ELF
e.l.f. Beauty
2.101 of 5 stars
$79.64
+8.1%
$81.31
+2.1%
-31.8%$4.34B$1.64B173.14300
MED
Medifast
4.2527 of 5 stars
$10.42
+1.6%
$12.00
+15.2%
-32.5%$114.08M$385.79MN/A870

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This page (NASDAQ:HELE) was last updated on 7/23/2026 by MarketBeat.com Staff.
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