Go Pro

Helen of Troy (HELE) Competitors

Helen of Troy logo
$29.79 +0.51 (+1.74%)
As of 02:22 PM Eastern

HELE vs. IPAR, COTY, ELF, MED, and NUS

Should you buy Helen of Troy stock or one of its competitors? Helen of Troy's main competitors and comparable companies include Interparfums (IPAR), Coty (COTY), e.l.f. Beauty (ELF), Medifast (MED), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size.

How does Helen of Troy compare to Interparfums?

Helen of Troy (NASDAQ:HELE) and Interparfums (NASDAQ:IPAR) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

Interparfums has a net margin of 11.17% compared to Helen of Troy's net margin of -22.70%. Interparfums' return on equity of 15.21% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Interparfums 11.17%15.21%10.85%

Interparfums has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Interparfums, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A
Interparfums$1.49B2.52$168.39M$5.2322.41

55.6% of Interparfums shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by company insiders. Comparatively, 43.6% of Interparfums shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Interparfums had 1 more articles in the media than Helen of Troy. MarketBeat recorded 6 mentions for Interparfums and 5 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.21 beat Interparfums' score of 0.78 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Interparfums
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market. Comparatively, Interparfums has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

Helen of Troy presently has a consensus price target of $26.50, indicating a potential downside of 11.04%. Interparfums has a consensus price target of $119.43, indicating a potential upside of 1.88%. Given Interparfums' stronger consensus rating and higher possible upside, analysts clearly believe Interparfums is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Interparfums
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56

Summary

Interparfums beats Helen of Troy on 13 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Coty?

Coty (NYSE:COTY) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, media sentiment, earnings, institutional ownership, valuation, dividends and profitability.

Coty has a beta of 0.97, suggesting that its stock price is 3% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market.

In the previous week, Coty had 1 more articles in the media than Helen of Troy. MarketBeat recorded 6 mentions for Coty and 5 mentions for Helen of Troy. Coty's average media sentiment score of 1.34 beat Helen of Troy's score of 1.21 indicating that Coty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coty
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

42.4% of Coty shares are held by institutional investors. 5.9% of Coty shares are held by company insiders. Comparatively, 0.7% of Helen of Troy shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Coty has a net margin of -9.20% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Coty-9.20% 4.59% 1.47%
Helen of Troy -22.70%6.46%2.47%

Coty has higher revenue and earnings than Helen of Troy. Coty is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coty$5.89B0.42-$367.90M-$0.62N/A
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A

Coty currently has a consensus price target of $3.70, suggesting a potential upside of 33.22%. Helen of Troy has a consensus price target of $26.50, suggesting a potential downside of 11.04%. Given Coty's higher possible upside, equities research analysts plainly believe Coty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coty
3 Sell rating(s)
13 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.88
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Summary

Coty beats Helen of Troy on 11 of the 17 factors compared between the two stocks.

How does Helen of Troy compare to e.l.f. Beauty?

Helen of Troy (NASDAQ:HELE) and e.l.f. Beauty (NYSE:ELF) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, institutional ownership, dividends, media sentiment and earnings.

Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, e.l.f. Beauty has a beta of 1.58, suggesting that its stock price is 58% more volatile than the broader market.

e.l.f. Beauty has a net margin of 3.38% compared to Helen of Troy's net margin of -22.70%. e.l.f. Beauty's return on equity of 14.07% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
e.l.f. Beauty 3.38%14.07%6.81%

e.l.f. Beauty has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A
e.l.f. Beauty$1.64B3.40$26.32M$1.0094.28

Helen of Troy presently has a consensus price target of $26.50, suggesting a potential downside of 11.04%. e.l.f. Beauty has a consensus price target of $90.81, suggesting a potential downside of 3.68%. Given e.l.f. Beauty's stronger consensus rating and higher probable upside, analysts plainly believe e.l.f. Beauty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
e.l.f. Beauty
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.61

92.4% of e.l.f. Beauty shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, e.l.f. Beauty had 33 more articles in the media than Helen of Troy. MarketBeat recorded 38 mentions for e.l.f. Beauty and 5 mentions for Helen of Troy. e.l.f. Beauty's average media sentiment score of 1.27 beat Helen of Troy's score of 1.21 indicating that e.l.f. Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
e.l.f. Beauty
28 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

e.l.f. Beauty beats Helen of Troy on 15 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Medifast?

Helen of Troy (NASDAQ:HELE) and Medifast (NYSE:MED) are related small-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends, institutional ownership and media sentiment.

95.5% of Medifast shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 3.7% of Medifast shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Helen of Troy presently has a consensus price target of $26.50, indicating a potential downside of 11.04%. Medifast has a consensus price target of $12.00, indicating a potential upside of 2.13%. Given Medifast's stronger consensus rating and higher possible upside, analysts plainly believe Medifast is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Medifast
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

Medifast has a net margin of -8.08% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Medifast -8.08%-6.69%-5.25%

Medifast has lower revenue, but higher earnings than Helen of Troy. Medifast is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A
Medifast$385.79M0.34-$18.67M-$2.33N/A

In the previous week, Helen of Troy had 3 more articles in the media than Medifast. MarketBeat recorded 5 mentions for Helen of Troy and 2 mentions for Medifast. Helen of Troy's average media sentiment score of 1.21 beat Medifast's score of 0.84 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Medifast
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market. Comparatively, Medifast has a beta of 0.65, meaning that its stock price is 35% less volatile than the broader market.

Summary

Helen of Troy beats Medifast on 8 of the 15 factors compared between the two stocks.

How does Helen of Troy compare to Nu Skin Enterprises?

Nu Skin Enterprises (NYSE:NUS) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the better stock? We will compare the two companies based on the strength of their risk, media sentiment, dividends, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Nu Skin Enterprises has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.38B0.17$160.20M-$4.47N/A
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A

In the previous week, Nu Skin Enterprises had 9 more articles in the media than Helen of Troy. MarketBeat recorded 14 mentions for Nu Skin Enterprises and 5 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.21 beat Nu Skin Enterprises' score of 0.56 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nu Skin Enterprises
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy has a consensus price target of $26.50, suggesting a potential downside of 11.04%. Given Helen of Troy's stronger consensus rating and higher probable upside, analysts clearly believe Helen of Troy is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

82.8% of Nu Skin Enterprises shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 0.7% of Helen of Troy shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Nu Skin Enterprises has a net margin of -15.73% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.05% 3.45%
Helen of Troy -22.70%6.46%2.47%

Nu Skin Enterprises has a beta of 0.98, meaning that its share price is 2% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market.

Summary

Nu Skin Enterprises and Helen of Troy tied by winning 8 of the 16 factors compared between the two stocks.

Get Helen of Troy News Delivered to You Automatically

Sign up to receive the latest news and ratings for HELE and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HELE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HELE vs. The Competition

MetricHelen of TroyHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$693.87M$5.42B$13.17B$12.94B
Dividend YieldN/A3.47%54.35%10.34%
P/E Ratio-1.6629.8546.4725.26
Price / Sales0.3860.6690.1876.47
Price / Cash5.559.5826.3750.42
Price / Book0.863.804.496.23
Net Income-$898.98M$270.30M$443.65M$347.51M
7 Day Performance0.78%0.29%-0.28%1.39%
1 Month Performance13.10%2.91%1.68%-0.53%
1 Year Performance28.52%-0.43%1.41%21.01%

Helen of Troy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HELE
Helen of Troy
1.633 of 5 stars
$29.79
+1.7%
$26.50
-11.0%
+32.9%$693.87M$1.82BN/A1,854
IPAR
Interparfums
3.0759 of 5 stars
$119.49
-2.8%
$119.43
-0.1%
+4.3%$3.94B$1.49B22.85530
COTY
Coty
3.8379 of 5 stars
$2.87
+1.8%
$3.70
+29.0%
-40.1%$2.48B$5.89BN/A11,636
ELF
e.l.f. Beauty
2.2395 of 5 stars
$95.07
-3.5%
$90.81
-4.5%
-14.6%$5.80B$1.64B95.07300
MED
Medifast
1.6586 of 5 stars
$12.10
-4.1%
$12.00
-0.8%
-9.1%$141.10M$385.79MN/A870

Related Companies and Tools


This page (NASDAQ:HELE) was last updated on 8/12/2026 by MarketBeat.com Staff.
From Our Partners