HELE vs. DNUT, CCU, UTZ, VSTS, TBBB, TR, WLYB, JJSF, WLY, and GO
Should you be buying Helen of Troy stock or one of its competitors? The main competitors of Helen of Troy include Krispy Kreme (DNUT), Compañía Cervecerías Unidas (CCU), Utz Brands (UTZ), Vestis (VSTS), BBB Foods (TBBB), Tootsie Roll Industries (TR), John Wiley & Sons (WLYB), J&J Snack Foods (JJSF), John Wiley & Sons (WLY), and Grocery Outlet (GO). These companies are all part of the "consumer staples" sector.
Helen of Troy (NASDAQ:HELE) and Krispy Kreme (NASDAQ:DNUT) are both mid-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings, profitability and community ranking.
Helen of Troy received 292 more outperform votes than Krispy Kreme when rated by MarketBeat users. Likewise, 57.82% of users gave Helen of Troy an outperform vote while only 37.14% of users gave Krispy Kreme an outperform vote.
Helen of Troy has a net margin of 8.10% compared to Krispy Kreme's net margin of -2.25%. Helen of Troy's return on equity of 12.14% beat Krispy Kreme's return on equity.
Helen of Troy has a beta of 0.8, meaning that its stock price is 20% less volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500.
Helen of Troy currently has a consensus target price of $141.00, suggesting a potential upside of 40.33%. Krispy Kreme has a consensus target price of $16.31, suggesting a potential upside of 21.64%. Given Helen of Troy's stronger consensus rating and higher probable upside, analysts clearly believe Helen of Troy is more favorable than Krispy Kreme.
In the previous week, Helen of Troy and Helen of Troy both had 4 articles in the media. Krispy Kreme's average media sentiment score of 0.70 beat Helen of Troy's score of 0.54 indicating that Krispy Kreme is being referred to more favorably in the news media.
81.7% of Krispy Kreme shares are owned by institutional investors. 1.1% of Helen of Troy shares are owned by company insiders. Comparatively, 4.0% of Krispy Kreme shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Helen of Troy has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.
Summary
Helen of Troy beats Krispy Kreme on 11 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HELE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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