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Helen of Troy (HELE) Competitors

Helen of Troy logo
$27.65 +0.81 (+3.02%)
As of 04:00 PM Eastern

HELE vs. IPAR, COTY, ELF, MED, and NUS

Should you buy Helen of Troy stock or one of its competitors? Helen of Troy's main competitors and comparable companies include Interparfums (IPAR), Coty (COTY), e.l.f. Beauty (ELF), Medifast (MED), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size.

How does Helen of Troy compare to Interparfums?

Interparfums (NASDAQ:IPAR) and Helen of Troy (NASDAQ:HELE) are related companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

In the previous week, Interparfums had 13 more articles in the media than Helen of Troy. MarketBeat recorded 16 mentions for Interparfums and 3 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 0.75 beat Interparfums' score of 0.63 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Interparfums
6 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Interparfums currently has a consensus target price of $123.29, indicating a potential upside of 9.33%. Helen of Troy has a consensus target price of $26.50, indicating a potential downside of 4.16%. Given Interparfums' stronger consensus rating and higher probable upside, equities research analysts clearly believe Interparfums is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interparfums
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Interparfums has a net margin of 11.17% compared to Helen of Troy's net margin of -22.70%. Interparfums' return on equity of 15.21% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Interparfums11.17% 15.21% 10.85%
Helen of Troy -22.70%6.46%2.47%

55.6% of Interparfums shares are held by institutional investors. 43.6% of Interparfums shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Interparfums has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Interparfums, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Interparfums$1.49B2.43$168.39M$5.2321.56
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A

Interparfums has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

Summary

Interparfums beats Helen of Troy on 13 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Coty?

Helen of Troy (NASDAQ:HELE) and Coty (NYSE:COTY) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, media sentiment, earnings, risk, dividends, profitability and institutional ownership.

In the previous week, Coty had 4 more articles in the media than Helen of Troy. MarketBeat recorded 7 mentions for Coty and 3 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 0.75 beat Coty's score of 0.35 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coty
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Coty has higher revenue and earnings than Helen of Troy. Coty is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A
Coty$5.81B0.38-$604.80M-$0.70N/A

Helen of Troy currently has a consensus price target of $26.50, suggesting a potential downside of 4.16%. Coty has a consensus price target of $3.24, suggesting a potential upside of 28.61%. Given Coty's higher probable upside, analysts plainly believe Coty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Coty
2 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.85

42.4% of Coty shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 5.9% of Coty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Coty has a net margin of -10.42% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Coty's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Coty -10.42%5.68%1.82%

Helen of Troy has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market. Comparatively, Coty has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Summary

Coty beats Helen of Troy on 9 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to e.l.f. Beauty?

Helen of Troy (NASDAQ:HELE) and e.l.f. Beauty (NYSE:ELF) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings, valuation and media sentiment.

In the previous week, e.l.f. Beauty had 15 more articles in the media than Helen of Troy. MarketBeat recorded 18 mentions for e.l.f. Beauty and 3 mentions for Helen of Troy. e.l.f. Beauty's average media sentiment score of 0.91 beat Helen of Troy's score of 0.75 indicating that e.l.f. Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
e.l.f. Beauty
9 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market. Comparatively, e.l.f. Beauty has a beta of 1.6, indicating that its stock price is 60% more volatile than the broader market.

e.l.f. Beauty has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A
e.l.f. Beauty$1.64B3.55$26.32M$1.0098.45

92.4% of e.l.f. Beauty shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Helen of Troy currently has a consensus target price of $26.50, indicating a potential downside of 4.16%. e.l.f. Beauty has a consensus target price of $97.13, indicating a potential downside of 1.35%. Given e.l.f. Beauty's stronger consensus rating and higher probable upside, analysts clearly believe e.l.f. Beauty is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
e.l.f. Beauty
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.61

e.l.f. Beauty has a net margin of 3.38% compared to Helen of Troy's net margin of -22.70%. e.l.f. Beauty's return on equity of 14.07% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
e.l.f. Beauty 3.38%14.07%6.81%

Summary

e.l.f. Beauty beats Helen of Troy on 15 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Medifast?

Medifast (NYSE:MED) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, valuation, media sentiment, earnings, risk, analyst recommendations and profitability.

Medifast currently has a consensus target price of $12.00, suggesting a potential downside of 2.20%. Helen of Troy has a consensus target price of $26.50, suggesting a potential downside of 4.16%. Given Medifast's higher probable upside, analysts plainly believe Medifast is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Medifast
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Medifast has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market.

In the previous week, Helen of Troy had 1 more articles in the media than Medifast. MarketBeat recorded 3 mentions for Helen of Troy and 2 mentions for Medifast. Helen of Troy's average media sentiment score of 0.75 beat Medifast's score of 0.04 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Medifast
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Helen of Troy
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Medifast has higher earnings, but lower revenue than Helen of Troy. Medifast is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Medifast$385.79M0.36-$18.67M-$2.33N/A
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A

95.5% of Medifast shares are owned by institutional investors. 3.7% of Medifast shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Medifast has a net margin of -8.08% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Medifast's return on equity.

Company Net Margins Return on Equity Return on Assets
Medifast-8.08% -6.69% -5.25%
Helen of Troy -22.70%6.46%2.47%

Summary

Helen of Troy beats Medifast on 10 of the 16 factors compared between the two stocks.

How does Helen of Troy compare to Nu Skin Enterprises?

Nu Skin Enterprises (NYSE:NUS) and Helen of Troy (NASDAQ:HELE) are related small-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, media sentiment, analyst recommendations and valuation.

Nu Skin Enterprises has a net margin of -15.73% compared to Helen of Troy's net margin of -22.70%. Nu Skin Enterprises' return on equity of 6.58% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Helen of Troy -22.70%6.46%2.47%

In the previous week, Helen of Troy had 3 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 3 mentions for Helen of Troy and 0 mentions for Nu Skin Enterprises. Helen of Troy's average media sentiment score of 0.75 beat Nu Skin Enterprises' score of 0.00 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Helen of Troy Positive

82.8% of Nu Skin Enterprises shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 0.7% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Helen of Troy has a consensus target price of $26.50, suggesting a potential downside of 4.16%. Given Helen of Troy's stronger consensus rating and higher possible upside, analysts clearly believe Helen of Troy is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Nu Skin Enterprises has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market.

Nu Skin Enterprises has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.15$160.20M-$4.47N/A
Helen of Troy$1.79B0.36-$898.98M-$17.99N/A

Summary

Nu Skin Enterprises and Helen of Troy tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HELE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HELE vs. The Competition

MetricHelen of TroyHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$625.16M$5.13B$12.46B$12.97B
Dividend YieldN/A3.44%61.18%12.80%
P/E Ratio-1.5412.6444.3025.77
Price / Sales0.3659.1593.6090.25
Price / Cash5.109.0918.3934.72
Price / Book0.802.694.026.36
Net Income-$898.98M$272.21M$444.45M$358.17M
7 Day Performance0.47%-0.42%-1.24%0.54%
1 Month Performance-4.85%-3.15%-5.07%-2.95%
1 Year Performance22.18%-8.30%-7.65%6.08%

Helen of Troy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HELE
Helen of Troy
1.556 of 5 stars
$27.65
+3.0%
$26.50
-4.2%
+18.6%$625.16M$1.79BN/A1,854
IPAR
Interparfums
2.6858 of 5 stars
$112.05
+0.0%
$123.29
+10.0%
+10.9%$3.59B$1.49B21.42662
COTY
Coty
3.5768 of 5 stars
$2.72
+0.6%
$3.24
+19.4%
-41.0%$2.38B$5.81BN/A11,335
ELF
e.l.f. Beauty
2.228 of 5 stars
$96.87
0.0%
$93.75
-3.2%
-31.1%$5.72B$1.64B96.87849
MED
Medifast
1.1325 of 5 stars
$12.03
-0.1%
$12.00
-0.2%
-17.8%$134.62M$385.79MN/A870

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This page (NASDAQ:HELE) was last updated on 9/21/2026 by MarketBeat.com Staff.
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