Whirlpool (WHR) Competitors

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

Is WHR or BC more profitable?

Brunswick has a net margin of 1.62% compared to Whirlpool's net margin of 0.04%. Whirlpool's return on equity of 21.38% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	0.04%	21.38%	3.94%
Brunswick	1.62%	12.88%	4.20%

Which has more volatility & risk, WHR or BC?

Whirlpool has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.27, suggesting that its stock price is 27% more volatile than the S&P 500.

Which has stronger valuation and earnings, WHR or BC?

Brunswick has lower revenue, but higher earnings than Whirlpool. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$16.61B	0.37	-$323M	$0.14	784.29
Brunswick	$5.24B	0.75	$130.10M	$1.21	49.12

Do analysts rate WHR or BC?

Whirlpool currently has a consensus price target of $108.40, suggesting a potential downside of 1.28%. Brunswick has a consensus price target of $70.00, suggesting a potential upside of 17.77%. Given Brunswick's stronger consensus rating and higher probable upside, analysts plainly believe Brunswick is more favorable than Whirlpool.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Brunswick	0 Sell rating(s)	7 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do institutionals and insiders hold more shares of WHR or BC?

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.1% of Whirlpool shares are held by insiders. Comparatively, 0.8% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Does the media favor WHR or BC?

In the previous week, Whirlpool had 11 more articles in the media than Brunswick. MarketBeat recorded 18 mentions for Whirlpool and 7 mentions for Brunswick. Brunswick's average media sentiment score of 1.28 beat Whirlpool's score of 0.64 indicating that Brunswick is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Brunswick	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is WHR or BC a better dividend stock?

Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 6.4%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.9%. Whirlpool pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.

Summary

Brunswick beats Whirlpool on 13 of the 19 factors compared between the two stocks.