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Whirlpool (WHR) Competitors

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$28.84 +0.01 (+0.04%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$28.81 -0.03 (-0.10%)
As of 06:38 AM Eastern
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WHR vs. BC, SWK, CRCT, HELE, and HBB

Should you buy Whirlpool stock or one of its competitors? Whirlpool's main competitors and comparable companies include Brunswick (BC), Stanley Black & Decker (SWK), Cricut (CRCT), Helen of Troy (HELE), and Hamilton Beach Brands (HBB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Whirlpool compare to Brunswick?

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, dividends and profitability.

Whirlpool has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.12$318M$2.929.88
Brunswick$5.36B0.74-$137.30M-$1.31N/A

In the previous week, Whirlpool had 7 more articles in the media than Brunswick. MarketBeat recorded 10 mentions for Whirlpool and 3 mentions for Brunswick. Brunswick's average media sentiment score of 0.89 beat Whirlpool's score of -0.15 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brunswick
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Whirlpool presently has a consensus target price of $44.33, suggesting a potential upside of 53.72%. Brunswick has a consensus target price of $88.00, suggesting a potential upside of 42.97%. Given Whirlpool's higher possible upside, equities research analysts clearly believe Whirlpool is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
4 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 1.0% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Whirlpool has a net margin of 1.17% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Brunswick -1.53%15.28%4.60%

Whirlpool has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.38, meaning that its stock price is 38% more volatile than the broader market.

Summary

Brunswick beats Whirlpool on 9 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Stanley Black & Decker?

Stanley Black & Decker (NYSE:SWK) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

Stanley Black & Decker has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market.

Stanley Black & Decker presently has a consensus price target of $93.38, indicating a potential upside of 5.34%. Whirlpool has a consensus price target of $44.33, indicating a potential upside of 53.72%. Given Whirlpool's higher probable upside, analysts plainly believe Whirlpool is more favorable than Stanley Black & Decker.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stanley Black & Decker
1 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.20
Whirlpool
4 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

In the previous week, Whirlpool had 6 more articles in the media than Stanley Black & Decker. MarketBeat recorded 10 mentions for Whirlpool and 4 mentions for Stanley Black & Decker. Stanley Black & Decker's average media sentiment score of 0.67 beat Whirlpool's score of -0.15 indicating that Stanley Black & Decker is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stanley Black & Decker
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Stanley Black & Decker has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Stanley Black & Decker, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stanley Black & Decker$15.13B0.88$401.90M$4.1021.62
Whirlpool$15.52B0.12$318M$2.929.88

87.8% of Stanley Black & Decker shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 0.7% of Stanley Black & Decker shares are owned by insiders. Comparatively, 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Stanley Black & Decker has a net margin of 4.07% compared to Whirlpool's net margin of 1.17%. Stanley Black & Decker's return on equity of 8.78% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Stanley Black & Decker4.07% 8.78% 3.73%
Whirlpool 1.17%4.18%0.82%

Summary

Stanley Black & Decker beats Whirlpool on 10 of the 16 factors compared between the two stocks.

How does Whirlpool compare to Cricut?

Whirlpool (NYSE:WHR) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, media sentiment, earnings, profitability and dividends.

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.12$318M$2.929.88
Cricut$708.78M1.89$76.71M$0.4314.86

Whirlpool has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, suggesting that its stock price is 75% less volatile than the broader market.

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 2.0% of Whirlpool shares are held by insiders. Comparatively, 16.5% of Cricut shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Cricut had 3 more articles in the media than Whirlpool. MarketBeat recorded 13 mentions for Cricut and 10 mentions for Whirlpool. Cricut's average media sentiment score of 0.13 beat Whirlpool's score of -0.15 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Cricut 12.71%24.57%15.42%

Whirlpool currently has a consensus price target of $44.33, suggesting a potential upside of 53.72%. Cricut has a consensus price target of $4.07, suggesting a potential downside of 36.36%. Given Whirlpool's stronger consensus rating and higher possible upside, analysts clearly believe Whirlpool is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
4 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Cricut
4 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

Summary

Whirlpool and Cricut tied by winning 8 of the 16 factors compared between the two stocks.

How does Whirlpool compare to Helen of Troy?

Whirlpool (NYSE:WHR) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

Whirlpool has a net margin of 1.17% compared to Helen of Troy's net margin of -5.43%. Helen of Troy's return on equity of 7.73% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Helen of Troy -5.43%7.73%3.00%

Whirlpool has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.12$318M$2.929.88
Helen of Troy$1.79B0.35-$898.98M-$17.99N/A

Whirlpool has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market.

Whirlpool presently has a consensus target price of $44.33, suggesting a potential upside of 53.72%. Helen of Troy has a consensus target price of $27.50, suggesting a potential upside of 3.73%. Given Whirlpool's higher probable upside, equities research analysts plainly believe Whirlpool is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
4 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

In the previous week, Helen of Troy had 19 more articles in the media than Whirlpool. MarketBeat recorded 29 mentions for Helen of Troy and 10 mentions for Whirlpool. Helen of Troy's average media sentiment score of 0.60 beat Whirlpool's score of -0.15 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Helen of Troy
8 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

90.8% of Whirlpool shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 0.7% of Helen of Troy shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Whirlpool beats Helen of Troy on 9 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Hamilton Beach Brands?

Whirlpool (NYSE:WHR) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

In the previous week, Whirlpool had 9 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 10 mentions for Whirlpool and 1 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 1.24 beat Whirlpool's score of -0.15 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hamilton Beach Brands
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Whirlpool has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.12$318M$2.929.88
Hamilton Beach Brands$610.31M0.76$26.45M$4.258.17

Hamilton Beach Brands has a net margin of 9.41% compared to Whirlpool's net margin of 1.17%. Hamilton Beach Brands' return on equity of 30.70% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Hamilton Beach Brands 9.41%30.70%14.62%

Whirlpool has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, meaning that its share price is 77% less volatile than the broader market.

Whirlpool presently has a consensus price target of $44.33, suggesting a potential upside of 53.72%. Given Whirlpool's higher probable upside, research analysts clearly believe Whirlpool is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
4 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Hamilton Beach Brands beats Whirlpool on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WHR vs. The Competition

MetricWhirlpoolHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$1.88B$5.15B$12.54B$23.07B
Dividend YieldN/A3.46%86.70%3.72%
P/E Ratio9.8812.2645.0528.61
Price / Sales0.1217.6688.1421.17
Price / Cash1.959.0521.6819.30
Price / Book0.602.613.984.72
Net Income$318M$266.48M$443.43M$1.07B
7 Day Performance-4.05%-1.78%-0.08%0.03%
1 Month Performance-18.35%-3.46%-2.61%-3.39%
1 Year Performance-59.61%-5.21%-4.22%9.40%

Whirlpool Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WHR
Whirlpool
4.0196 of 5 stars
$28.84
+0.0%
$44.33
+53.7%
-59.6%$1.88B$15.52B9.8841,000
BC
Brunswick
3.9047 of 5 stars
$63.38
-2.5%
$88.00
+38.9%
+4.9%$4.21B$5.36BN/A14,000
SWK
Stanley Black & Decker
3.7941 of 5 stars
$88.17
-2.0%
$93.38
+5.9%
+37.7%$13.59B$15.13B21.5043,500
CRCT
Cricut
2.262 of 5 stars
$6.36
-0.3%
$4.07
-36.1%
+23.8%$1.34B$708.78M14.79700
HELE
Helen of Troy
2.31 of 5 stars
$25.55
+0.9%
$27.00
+5.7%
+28.7%$589.76M$1.79BN/A1,854

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This page (NYSE:WHR) was last updated on 10/12/2026 by MarketBeat.com Staff.
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