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Whirlpool (WHR) Competitors

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$35.32 -0.57 (-1.58%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$35.30 -0.02 (-0.05%)
As of 09/11/2026 07:52 PM Eastern
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WHR vs. BC, MHK, SWK, CRCT, and HELE

Should you buy Whirlpool stock or one of its competitors? Whirlpool's main competitors and comparable companies include Brunswick (BC), Mohawk Industries (MHK), Stanley Black & Decker (SWK), Cricut (CRCT), and Helen of Troy (HELE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Whirlpool compare to Brunswick?

Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Whirlpool has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.63B0.81-$137.30M-$1.31N/A
Whirlpool$15.52B0.15$318M$2.9212.10

In the previous week, Whirlpool had 5 more articles in the media than Brunswick. MarketBeat recorded 10 mentions for Whirlpool and 5 mentions for Brunswick. Brunswick's average media sentiment score of 1.11 beat Whirlpool's score of 0.52 indicating that Brunswick is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Brunswick has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

Whirlpool has a net margin of 1.17% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-1.53% 15.28% 4.60%
Whirlpool 1.17%4.18%0.82%

Brunswick presently has a consensus target price of $88.00, indicating a potential upside of 24.51%. Whirlpool has a consensus target price of $45.44, indicating a potential upside of 28.65%. Given Whirlpool's higher probable upside, analysts clearly believe Whirlpool is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Summary

Brunswick beats Whirlpool on 9 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Mohawk Industries?

Whirlpool (NYSE:WHR) and Mohawk Industries (NYSE:MHK) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

Mohawk Industries has a net margin of 4.15% compared to Whirlpool's net margin of 1.17%. Mohawk Industries' return on equity of 7.50% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Mohawk Industries 4.15%7.50%4.60%

Whirlpool presently has a consensus target price of $45.44, suggesting a potential upside of 28.65%. Mohawk Industries has a consensus target price of $130.50, suggesting a potential upside of 2.89%. Given Whirlpool's higher probable upside, equities research analysts plainly believe Whirlpool is more favorable than Mohawk Industries.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83
Mohawk Industries
0 Sell rating(s)
12 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.31

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 79.0% of Mohawk Industries shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 17.9% of Mohawk Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Whirlpool has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market. Comparatively, Mohawk Industries has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

In the previous week, Whirlpool had 6 more articles in the media than Mohawk Industries. MarketBeat recorded 10 mentions for Whirlpool and 4 mentions for Mohawk Industries. Mohawk Industries' average media sentiment score of 1.31 beat Whirlpool's score of 0.52 indicating that Mohawk Industries is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Mohawk Industries
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Mohawk Industries has lower revenue, but higher earnings than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Mohawk Industries, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.15$318M$2.9212.10
Mohawk Industries$11.18B0.77$369.90M$7.5516.80

Summary

Mohawk Industries beats Whirlpool on 12 of the 16 factors compared between the two stocks.

How does Whirlpool compare to Stanley Black & Decker?

Stanley Black & Decker (NYSE:SWK) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings, risk and media sentiment.

87.8% of Stanley Black & Decker shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 0.7% of Stanley Black & Decker shares are owned by insiders. Comparatively, 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Stanley Black & Decker currently has a consensus price target of $92.88, suggesting a potential upside of 4.23%. Whirlpool has a consensus price target of $45.44, suggesting a potential upside of 28.65%. Given Whirlpool's higher probable upside, analysts plainly believe Whirlpool is more favorable than Stanley Black & Decker.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stanley Black & Decker
1 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.20
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

In the previous week, Stanley Black & Decker had 8 more articles in the media than Whirlpool. MarketBeat recorded 18 mentions for Stanley Black & Decker and 10 mentions for Whirlpool. Stanley Black & Decker's average media sentiment score of 0.94 beat Whirlpool's score of 0.52 indicating that Stanley Black & Decker is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stanley Black & Decker
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Stanley Black & Decker has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Stanley Black & Decker, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stanley Black & Decker$15.13B0.89$401.90M$4.1021.73
Whirlpool$15.52B0.15$318M$2.9212.10

Stanley Black & Decker has a beta of 1.17, suggesting that its stock price is 17% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.18, suggesting that its stock price is 18% more volatile than the broader market.

Stanley Black & Decker has a net margin of 4.07% compared to Whirlpool's net margin of 1.17%. Stanley Black & Decker's return on equity of 8.78% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Stanley Black & Decker4.07% 8.78% 3.73%
Whirlpool 1.17%4.18%0.82%

Summary

Stanley Black & Decker beats Whirlpool on 11 of the 16 factors compared between the two stocks.

How does Whirlpool compare to Cricut?

Whirlpool (NYSE:WHR) and Cricut (NASDAQ:CRCT) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Whirlpool had 3 more articles in the media than Cricut. MarketBeat recorded 10 mentions for Whirlpool and 7 mentions for Cricut. Cricut's average media sentiment score of 0.78 beat Whirlpool's score of 0.52 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Cricut
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Whirlpool has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, meaning that its share price is 75% less volatile than the broader market.

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Cricut 12.71%24.57%15.42%

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.15$318M$2.9212.10
Cricut$689.79M1.71$76.71M$0.4313.07

Whirlpool presently has a consensus target price of $45.44, indicating a potential upside of 28.65%. Cricut has a consensus target price of $4.07, indicating a potential downside of 27.64%. Given Whirlpool's stronger consensus rating and higher possible upside, equities research analysts clearly believe Whirlpool is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

Summary

Whirlpool beats Cricut on 9 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, profitability, media sentiment, valuation and analyst recommendations.

Whirlpool has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.34-$898.98M-$17.99N/A
Whirlpool$15.52B0.15$318M$2.9212.10

Helen of Troy has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market.

In the previous week, Whirlpool had 2 more articles in the media than Helen of Troy. MarketBeat recorded 10 mentions for Whirlpool and 8 mentions for Helen of Troy. Whirlpool's average media sentiment score of 0.52 beat Helen of Troy's score of 0.34 indicating that Whirlpool is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Whirlpool
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Helen of Troy currently has a consensus price target of $26.50, indicating a potential downside of 1.16%. Whirlpool has a consensus price target of $45.44, indicating a potential upside of 28.65%. Given Whirlpool's higher possible upside, analysts clearly believe Whirlpool is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Whirlpool has a net margin of 1.17% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Whirlpool 1.17%4.18%0.82%

90.8% of Whirlpool shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Whirlpool beats Helen of Troy on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WHR vs. The Competition

MetricWhirlpoolHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.34B$5.13B$12.55B$23.17B
Dividend YieldN/A3.61%56.79%3.56%
P/E Ratio12.1012.5345.8128.71
Price / Sales0.1559.8991.4994.44
Price / Cash2.428.9928.6133.82
Price / Book0.732.694.084.74
Net Income$318M$270.86M$445.67M$1.07B
7 Day Performance-10.28%-2.96%-2.31%-2.00%
1 Month Performance-17.59%-2.71%-3.96%-2.69%
1 Year Performance-61.72%-7.93%-6.12%10.45%

Whirlpool Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WHR
Whirlpool
4.0179 of 5 stars
$35.32
-1.6%
$45.44
+28.7%
-62.8%$2.34B$15.52B12.1041,000
BC
Brunswick
4.219 of 5 stars
$70.99
-1.3%
$88.00
+24.0%
+6.1%$4.66B$5.36BN/A14,000
MHK
Mohawk Industries
2.6801 of 5 stars
$128.11
-1.2%
$130.50
+1.9%
-9.3%$8.79B$10.79B16.9740,500
SWK
Stanley Black & Decker
3.9481 of 5 stars
$91.77
-2.2%
$92.25
+0.5%
+12.0%$14.17B$15.13B22.3843,500
CRCT
Cricut
2.359 of 5 stars
$5.43
-0.4%
$4.07
-25.1%
-13.3%$1.14B$708.78M12.63830

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This page (NYSE:WHR) was last updated on 9/12/2026 by MarketBeat.com Staff.
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