Whirlpool (WHR) Competitors

$42.69 -0.52 (-1.21%)

Closing price 05/22/2026 03:59 PM Eastern

Extended Trading

$42.66 -0.03 (-0.06%)

As of 05/22/2026 07:58 PM Eastern

WHR vs. BC, MHK, HELE, NC, and HBB

Should you buy Whirlpool stock or one of its competitors? MarketBeat compares Whirlpool with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Whirlpool include Brunswick (BC), Mohawk Industries (MHK), Helen of Troy (HELE), NACCO Industries (NC), and Hamilton Beach Brands (HBB).

How does Whirlpool compare to Brunswick?

Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

Whirlpool has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	0.98	-$137.30M	-$2.10	N/A
Whirlpool	$15.52B	0.18	$318M	$2.94	14.52

Whirlpool has a net margin of 1.08% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Whirlpool's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.47%	13.30%	4.09%
Whirlpool	1.08%	7.68%	1.37%

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 8.4%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Whirlpool pays out 122.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.

In the previous week, Whirlpool had 2 more articles in the media than Brunswick. MarketBeat recorded 11 mentions for Whirlpool and 9 mentions for Brunswick. Brunswick's average media sentiment score of 0.21 beat Whirlpool's score of -0.49 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral
Whirlpool	0 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Neutral

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market.

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 1.0% of Brunswick shares are held by company insiders. Comparatively, 2.0% of Whirlpool shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Brunswick presently has a consensus target price of $87.00, indicating a potential upside of 7.48%. Whirlpool has a consensus target price of $68.89, indicating a potential upside of 61.38%. Given Whirlpool's higher probable upside, analysts plainly believe Whirlpool is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.85

Summary

Brunswick beats Whirlpool on 11 of the 20 factors compared between the two stocks.

How does Whirlpool compare to Mohawk Industries?

Whirlpool (NYSE:WHR) and Mohawk Industries (NYSE:MHK) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

Whirlpool has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, Mohawk Industries has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market.

Whirlpool currently has a consensus target price of $68.89, suggesting a potential upside of 61.38%. Mohawk Industries has a consensus target price of $123.33, suggesting a potential upside of 20.27%. Given Whirlpool's higher probable upside, research analysts plainly believe Whirlpool is more favorable than Mohawk Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.85
Mohawk Industries	2 Sell rating(s)	9 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.20

Mohawk Industries has lower revenue, but higher earnings than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Mohawk Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$15.52B	0.18	$318M	$2.94	14.52
Mohawk Industries	$10.79B	0.58	$369.90M	$6.67	15.37

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 79.0% of Mohawk Industries shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 17.9% of Mohawk Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Mohawk Industries has a net margin of 3.77% compared to Whirlpool's net margin of 1.08%. Whirlpool's return on equity of 7.68% beat Mohawk Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	1.08%	7.68%	1.37%
Mohawk Industries	3.77%	6.96%	4.23%

In the previous week, Whirlpool and Whirlpool both had 11 articles in the media. Mohawk Industries' average media sentiment score of 1.04 beat Whirlpool's score of -0.49 indicating that Mohawk Industries is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	0 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Neutral
Mohawk Industries	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Mohawk Industries beats Whirlpool on 11 of the 16 factors compared between the two stocks.

How does Whirlpool compare to Helen of Troy?

Whirlpool (NYSE:WHR) and Helen of Troy (NASDAQ:HELE) are both household appliances companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, media sentiment, valuation, earnings, risk and dividends.

Whirlpool currently has a consensus price target of $68.89, indicating a potential upside of 61.38%. Helen of Troy has a consensus price target of $24.00, indicating a potential downside of 6.43%. Given Whirlpool's higher possible upside, equities research analysts plainly believe Whirlpool is more favorable than Helen of Troy.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.85
Helen of Troy	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	2 Strong Buy rating(s)	2.60

Whirlpool has a net margin of 1.08% compared to Helen of Troy's net margin of -50.33%. Whirlpool's return on equity of 7.68% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	1.08%	7.68%	1.37%
Helen of Troy	-50.33%	7.00%	2.80%

In the previous week, Helen of Troy had 11 more articles in the media than Whirlpool. MarketBeat recorded 22 mentions for Helen of Troy and 11 mentions for Whirlpool. Helen of Troy's average media sentiment score of -0.18 beat Whirlpool's score of -0.49 indicating that Helen of Troy is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	0 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Neutral
Helen of Troy	2 Very Positive mention(s)	5 Positive mention(s)	4 Neutral mention(s)	6 Negative mention(s)	5 Very Negative mention(s)	Neutral

90.8% of Whirlpool shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 0.5% of Helen of Troy shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Whirlpool has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$15.52B	0.18	$318M	$2.94	14.52
Helen of Troy	$1.79B	0.33	-$898.98M	-$39.15	N/A

Whirlpool has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market.

Summary

Whirlpool beats Helen of Troy on 10 of the 17 factors compared between the two stocks.

How does Whirlpool compare to NACCO Industries?

NACCO Industries (NYSE:NC) and Whirlpool (NYSE:WHR) are both household appliances companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk.

NACCO Industries has a net margin of 7.84% compared to Whirlpool's net margin of 1.08%. Whirlpool's return on equity of 7.68% beat NACCO Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NACCO Industries	7.84%	5.04%	3.29%
Whirlpool	1.08%	7.68%	1.37%

In the previous week, Whirlpool had 10 more articles in the media than NACCO Industries. MarketBeat recorded 11 mentions for Whirlpool and 1 mentions for NACCO Industries. NACCO Industries' average media sentiment score of 0.00 beat Whirlpool's score of -0.49 indicating that NACCO Industries is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NACCO Industries	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Whirlpool	0 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	3 Very Negative mention(s)	Neutral

NACCO Industries has a beta of 0.43, indicating that its stock price is 57% less volatile than the broader market. Comparatively, Whirlpool has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market.

Whirlpool has higher revenue and earnings than NACCO Industries. Whirlpool is trading at a lower price-to-earnings ratio than NACCO Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NACCO Industries	$277.20M	1.34	$17.57M	$2.87	17.12
Whirlpool	$15.52B	0.18	$318M	$2.94	14.52

NACCO Industries pays an annual dividend of $1.01 per share and has a dividend yield of 2.1%. Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 8.4%. NACCO Industries pays out 35.2% of its earnings in the form of a dividend. Whirlpool pays out 122.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. NACCO Industries has raised its dividend for 1 consecutive years.

49.1% of NACCO Industries shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 44.8% of NACCO Industries shares are owned by company insiders. Comparatively, 2.0% of Whirlpool shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Whirlpool has a consensus price target of $68.89, suggesting a potential upside of 61.38%. Given Whirlpool's higher probable upside, analysts plainly believe Whirlpool is more favorable than NACCO Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NACCO Industries	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.85

Summary

Whirlpool beats NACCO Industries on 10 of the 19 factors compared between the two stocks.

How does Whirlpool compare to Hamilton Beach Brands?

Whirlpool (NYSE:WHR) and Hamilton Beach Brands (NYSE:HBB) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 8.4%. Hamilton Beach Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.5%. Whirlpool pays out 122.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Hamilton Beach Brands pays out 23.0% of its earnings in the form of a dividend. Hamilton Beach Brands has raised its dividend for 2 consecutive years.

Whirlpool has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$15.52B	0.18	$318M	$2.94	14.52
Hamilton Beach Brands	$606.85M	0.44	$26.45M	$2.09	9.35

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Hamilton Beach Brands has a net margin of 4.73% compared to Whirlpool's net margin of 1.08%. Hamilton Beach Brands' return on equity of 16.21% beat Whirlpool's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	1.08%	7.68%	1.37%
Hamilton Beach Brands	4.73%	16.21%	7.40%

In the previous week, Whirlpool had 11 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 11 mentions for Whirlpool and 0 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.00 beat Whirlpool's score of -0.49 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Whirlpool	Neutral
Hamilton Beach Brands	Neutral

Whirlpool currently has a consensus target price of $68.89, suggesting a potential upside of 61.38%. Given Whirlpool's higher possible upside, equities research analysts clearly believe Whirlpool is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.85
Hamilton Beach Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Whirlpool has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market.

Summary

Whirlpool beats Hamilton Beach Brands on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WHR vs. The Competition

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Metric	Whirlpool	APPLIANCE Industry	Discretionary Sector	NYSE Exchange
Market Cap	$2.80B	$2.63B	$7.27B	$23.06B
Dividend Yield	8.33%	4.85%	2.95%	4.09%
P/E Ratio	14.52	16.38	18.53	30.67
Price / Sales	0.18	0.65	3.47	23.86
Price / Cash	2.92	5.89	14.79	25.15
Price / Book	0.73	1.87	3.70	4.73
Net Income	$318M	$196.80M	$238.23M	$1.07B
7 Day Performance	6.73%	3.94%	2.04%	1.95%
1 Month Performance	-21.33%	-8.17%	13.57%	0.86%
1 Year Performance	-44.76%	-16.58%	18.09%	28.48%

Whirlpool Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WHR Whirlpool	4.42 of 5 stars	$42.69 -1.2%	$68.89 +61.4%	-45.1%	$2.80B	$15.52B	14.52	41,000
BC Brunswick	3.6728 of 5 stars	$77.97 +6.1%	$87.00 +11.6%	+57.7%	$4.77B	$5.36B	N/A	14,000	Analyst Forecast
MHK Mohawk Industries	4.5707 of 5 stars	$100.27 +6.3%	$123.33 +23.0%	+0.3%	$5.75B	$10.79B	15.03	40,500	Positive News Analyst Downgrade
HELE Helen of Troy	2.3742 of 5 stars	$23.95 -1.7%	$24.00 +0.2%	-8.5%	$566.56M	$1.79B	N/A	1,854	Trending News Analyst Downgrade
NC NACCO Industries	2.5105 of 5 stars	$49.26 +0.6%	N/A	+31.3%	$369.19M	$277.20M	17.16	1,700

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This page (NYSE:WHR) was last updated on 5/23/2026 by MarketBeat.com Staff.

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Whirlpool (WHR) Competitors

WHR vs. BC, MHK, HELE, NC, and HBB

How does Whirlpool compare to Brunswick?

Summary

How does Whirlpool compare to Mohawk Industries?

Summary

How does Whirlpool compare to Helen of Troy?

Summary

How does Whirlpool compare to NACCO Industries?

Summary

How does Whirlpool compare to Hamilton Beach Brands?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WHR vs. The Competition

Whirlpool Competitors List

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Stock Ideas and Recommendations

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Whirlpool (WHR) Competitors

WHR vs. BC, MHK, HELE, NC, and HBB

How does Whirlpool compare to Brunswick?

Which has preferable earnings and valuation, BC or WHR?

Is BC or WHR more profitable?

Is BC or WHR a better dividend stock?

Does the media refer more to BC or WHR?

Which has more volatility and risk, BC or WHR?

Do institutionals and insiders hold more shares of BC or WHR?

Do analysts rate BC or WHR?

Summary

How does Whirlpool compare to Mohawk Industries?

Which has more volatility & risk, WHR or MHK?

Do analysts recommend WHR or MHK?

Which has better valuation & earnings, WHR or MHK?

Do insiders & institutionals hold more shares of WHR or MHK?

Is WHR or MHK more profitable?

Does the media prefer WHR or MHK?

Summary

How does Whirlpool compare to Helen of Troy?

Do analysts rate WHR or HELE?

Is WHR or HELE more profitable?

Does the media refer more to WHR or HELE?

Do institutionals and insiders believe in WHR or HELE?

Which has better valuation & earnings, WHR or HELE?

Which has more risk & volatility, WHR or HELE?

Summary

How does Whirlpool compare to NACCO Industries?

Is NC or WHR more profitable?

Does the media favor NC or WHR?

Which has more risk and volatility, NC or WHR?

Which has higher valuation and earnings, NC or WHR?

Is NC or WHR a better dividend stock?

Do insiders & institutionals have more ownership in NC or WHR?

Do analysts prefer NC or WHR?

Summary

How does Whirlpool compare to Hamilton Beach Brands?

Is WHR or HBB a better dividend stock?

Which has higher earnings and valuation, WHR or HBB?

Do institutionals & insiders have more ownership in WHR or HBB?

Is WHR or HBB more profitable?

Does the media prefer WHR or HBB?

Do analysts recommend WHR or HBB?

Which has more volatility & risk, WHR or HBB?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WHR vs. The Competition

Whirlpool Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools