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Whirlpool (WHR) Competitors

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$43.03 -0.56 (-1.28%)
As of 01:16 PM Eastern

WHR vs. BC, MHK, CRCT, HELE, and HBB

Should you buy Whirlpool stock or one of its competitors? Whirlpool's main competitors and comparable companies include Brunswick (BC), Mohawk Industries (MHK), Cricut (CRCT), Helen of Troy (HELE), and Hamilton Beach Brands (HBB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Whirlpool compare to Brunswick?

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

Whirlpool has higher revenue and earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.18$318M$2.9214.74
Brunswick$5.63B0.91-$137.30M-$1.31N/A

Whirlpool has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market.

In the previous week, Whirlpool had 4 more articles in the media than Brunswick. MarketBeat recorded 13 mentions for Whirlpool and 9 mentions for Brunswick. Brunswick's average media sentiment score of 1.07 beat Whirlpool's score of 0.45 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brunswick
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Whirlpool currently has a consensus target price of $46.88, indicating a potential upside of 8.94%. Brunswick has a consensus target price of $87.57, indicating a potential upside of 10.18%. Given Brunswick's stronger consensus rating and higher possible upside, analysts plainly believe Brunswick is more favorable than Whirlpool.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

90.8% of Whirlpool shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.0% of Whirlpool shares are held by company insiders. Comparatively, 1.0% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Whirlpool has a net margin of 1.17% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Brunswick -1.53%15.28%4.60%

Summary

Brunswick beats Whirlpool on 10 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Mohawk Industries?

Mohawk Industries (NYSE:MHK) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk, analyst recommendations and media sentiment.

Mohawk Industries has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Mohawk Industries, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mohawk Industries$10.79B0.85$369.90M$7.5518.00
Whirlpool$15.52B0.18$318M$2.9214.74

Mohawk Industries has a net margin of 4.15% compared to Whirlpool's net margin of 1.17%. Mohawk Industries' return on equity of 7.50% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Mohawk Industries4.15% 7.50% 4.60%
Whirlpool 1.17%4.18%0.82%

In the previous week, Whirlpool had 2 more articles in the media than Mohawk Industries. MarketBeat recorded 13 mentions for Whirlpool and 11 mentions for Mohawk Industries. Mohawk Industries' average media sentiment score of 0.71 beat Whirlpool's score of 0.45 indicating that Mohawk Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mohawk Industries
7 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Mohawk Industries currently has a consensus price target of $130.50, suggesting a potential downside of 3.99%. Whirlpool has a consensus price target of $46.88, suggesting a potential upside of 8.94%. Given Whirlpool's higher possible upside, analysts clearly believe Whirlpool is more favorable than Mohawk Industries.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mohawk Industries
0 Sell rating(s)
12 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.31
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82

Mohawk Industries has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

79.0% of Mohawk Industries shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 17.9% of Mohawk Industries shares are held by insiders. Comparatively, 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Mohawk Industries beats Whirlpool on 13 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Cricut?

Whirlpool (NYSE:WHR) and Cricut (NASDAQ:CRCT) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

Whirlpool has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$15.52B0.18$318M$2.9214.74
Cricut$689.79M1.80$76.71M$0.4313.72

Whirlpool has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market.

In the previous week, Whirlpool had 1 more articles in the media than Cricut. MarketBeat recorded 13 mentions for Whirlpool and 12 mentions for Cricut. Cricut's average media sentiment score of 0.70 beat Whirlpool's score of 0.45 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
5 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool1.17% 4.18% 0.82%
Cricut 12.71%24.57%15.42%

Whirlpool currently has a consensus price target of $46.88, suggesting a potential upside of 8.94%. Cricut has a consensus price target of $3.82, suggesting a potential downside of 35.31%. Given Whirlpool's stronger consensus rating and higher possible upside, equities analysts plainly believe Whirlpool is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

Summary

Whirlpool beats Cricut on 10 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings, media sentiment and profitability.

Whirlpool has a net margin of 1.17% compared to Helen of Troy's net margin of -22.70%. Helen of Troy's return on equity of 6.46% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Whirlpool 1.17%4.18%0.82%

Helen of Troy currently has a consensus target price of $26.50, suggesting a potential downside of 11.07%. Whirlpool has a consensus target price of $46.88, suggesting a potential upside of 8.94%. Given Whirlpool's higher possible upside, analysts plainly believe Whirlpool is more favorable than Helen of Troy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82

In the previous week, Whirlpool had 8 more articles in the media than Helen of Troy. MarketBeat recorded 13 mentions for Whirlpool and 5 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.21 beat Whirlpool's score of 0.45 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

90.8% of Whirlpool shares are held by institutional investors. 0.7% of Helen of Troy shares are held by insiders. Comparatively, 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market.

Whirlpool has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.38-$898.98M-$17.99N/A
Whirlpool$15.52B0.18$318M$2.9214.74

Summary

Whirlpool beats Helen of Troy on 10 of the 17 factors compared between the two stocks.

How does Whirlpool compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

50.5% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by company insiders. Comparatively, 2.0% of Whirlpool shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Hamilton Beach Brands has a net margin of 9.41% compared to Whirlpool's net margin of 1.17%. Hamilton Beach Brands' return on equity of 30.70% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Whirlpool 1.17%4.18%0.82%

Hamilton Beach Brands has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market.

Whirlpool has a consensus price target of $46.88, indicating a potential upside of 8.94%. Given Whirlpool's higher probable upside, analysts clearly believe Whirlpool is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82

In the previous week, Whirlpool had 5 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 13 mentions for Whirlpool and 8 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.95 beat Whirlpool's score of 0.45 indicating that Hamilton Beach Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
1 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Whirlpool has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$610.31M0.75$26.45M$4.257.96
Whirlpool$15.52B0.18$318M$2.9214.74

Summary

Hamilton Beach Brands and Whirlpool tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WHR vs. The Competition

MetricWhirlpoolHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.81B$5.42B$13.17B$24.22B
Dividend YieldN/A3.47%54.35%3.70%
P/E Ratio14.7429.8546.4730.43
Price / Sales0.1860.6690.18146.35
Price / Cash2.859.5826.3733.15
Price / Book0.723.804.496.55
Net Income$318M$270.30M$443.65M$1.06B
7 Day Performance-4.65%0.29%-0.28%0.42%
1 Month Performance5.29%2.91%1.68%2.44%
1 Year Performance-49.75%-0.43%1.41%18.60%

Whirlpool Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WHR
Whirlpool
3.3301 of 5 stars
$43.03
-1.3%
$46.88
+8.9%
-47.2%$2.81B$15.52B14.7441,000
BC
Brunswick
3.8317 of 5 stars
$83.65
+0.5%
$87.57
+4.7%
+43.4%$5.41B$5.36BN/A14,000
MHK
Mohawk Industries
2.2222 of 5 stars
$135.63
-0.7%
$130.50
-3.8%
+13.8%$9.25B$10.79B17.9640,500
CRCT
Cricut
2.0292 of 5 stars
$6.07
+22.9%
$3.82
-37.1%
+7.2%$1.04B$708.78M14.12830
HELE
Helen of Troy
1.661 of 5 stars
$29.56
+4.7%
$26.50
-10.4%
+32.9%$657.77M$1.79BN/A1,854

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This page (NYSE:WHR) was last updated on 8/12/2026 by MarketBeat.com Staff.
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