Go Pro

Hamilton Beach Brands (HBB) Competitors

Hamilton Beach Brands logo
$33.12 -0.13 (-0.40%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$33.35 +0.24 (+0.72%)
As of 08/14/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HBB vs. CRCT, HELE, COOK, VIOT, and RAY

Should you buy Hamilton Beach Brands stock or one of its competitors? Hamilton Beach Brands's main competitors and comparable companies include Cricut (CRCT), Helen of Troy (HELE), Traeger (COOK), Viomi Technology (VIOT), and Raytech (RAY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Hamilton Beach Brands compare to Cricut?

Cricut (NASDAQ:CRCT) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Cricut has a net margin of 12.71% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Hamilton Beach Brands 9.41%30.70%14.62%

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.70$76.71M$0.4313.40
Hamilton Beach Brands$610.31M0.74$26.45M$4.257.79

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.5%. Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.5%. Cricut pays out 46.5% of its earnings in the form of a dividend. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has increased its dividend for 2 consecutive years.

In the previous week, Cricut had 3 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 4 mentions for Cricut and 1 mentions for Hamilton Beach Brands. Cricut's average media sentiment score of 1.09 beat Hamilton Beach Brands' score of 0.59 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut currently has a consensus target price of $3.82, indicating a potential downside of 33.74%. Given Cricut's higher probable upside, equities analysts clearly believe Cricut is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

19.6% of Cricut shares are owned by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Cricut has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market.

Summary

Cricut beats Hamilton Beach Brands on 11 of the 19 factors compared between the two stocks.

How does Hamilton Beach Brands compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation.

In the previous week, Helen of Troy had 5 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 6 mentions for Helen of Troy and 1 mentions for Hamilton Beach Brands. Helen of Troy's average media sentiment score of 1.37 beat Hamilton Beach Brands' score of 0.59 indicating that Helen of Troy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

50.5% of Hamilton Beach Brands shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Hamilton Beach Brands has a net margin of 9.41% compared to Helen of Troy's net margin of -22.70%. Hamilton Beach Brands' return on equity of 30.70% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Hamilton Beach Brands 9.41%30.70%14.62%

Helen of Troy currently has a consensus price target of $26.50, indicating a potential downside of 12.31%. Given Helen of Troy's stronger consensus rating and higher probable upside, equities analysts clearly believe Helen of Troy is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Hamilton Beach Brands has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.82B0.39-$898.98M-$17.99N/A
Hamilton Beach Brands$610.31M0.74$26.45M$4.257.79

Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Summary

Hamilton Beach Brands beats Helen of Troy on 9 of the 16 factors compared between the two stocks.

How does Hamilton Beach Brands compare to Traeger?

Traeger (NYSE:COOK) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, media sentiment, dividends and profitability.

46.8% of Traeger shares are held by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Hamilton Beach Brands has a net margin of 9.41% compared to Traeger's net margin of -23.23%. Hamilton Beach Brands' return on equity of 30.70% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-23.23% -13.76% -3.59%
Hamilton Beach Brands 9.41%30.70%14.62%

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.29-$115.18M-$42.04N/A
Hamilton Beach Brands$610.31M0.74$26.45M$4.257.79

In the previous week, Traeger had 5 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 6 mentions for Traeger and 1 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.59 beat Traeger's score of -0.24 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Traeger has a beta of 1.97, suggesting that its stock price is 97% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Traeger currently has a consensus target price of $50.50, indicating a potential downside of 14.16%. Given Traeger's higher possible upside, research analysts plainly believe Traeger is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Hamilton Beach Brands beats Traeger on 11 of the 15 factors compared between the two stocks.

How does Hamilton Beach Brands compare to Viomi Technology?

Viomi Technology (NASDAQ:VIOT) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

Hamilton Beach Brands has lower revenue, but higher earnings than Viomi Technology.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viomi Technology$2.43B0.02$20.26MN/AN/A
Hamilton Beach Brands$610.31M0.74$26.45M$4.257.79

Hamilton Beach Brands has a net margin of 9.41% compared to Viomi Technology's net margin of 0.00%. Hamilton Beach Brands' return on equity of 30.70% beat Viomi Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Viomi TechnologyN/A N/A N/A
Hamilton Beach Brands 9.41%30.70%14.62%

Viomi Technology pays an annual dividend of $0.09 per share and has a dividend yield of 12.8%. Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.5%. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Hamilton Beach Brands has raised its dividend for 2 consecutive years.

1.2% of Viomi Technology shares are owned by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are owned by institutional investors. 34.3% of Viomi Technology shares are owned by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Viomi Technology has a beta of 0.43, meaning that its share price is 57% less volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, meaning that its share price is 77% less volatile than the broader market.

In the previous week, Viomi Technology and Viomi Technology both had 1 articles in the media. Viomi Technology's average media sentiment score of 1.87 beat Hamilton Beach Brands' score of 0.59 indicating that Viomi Technology is being referred to more favorably in the media.

Company Overall Sentiment
Viomi Technology Very Positive
Hamilton Beach Brands Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viomi Technology
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Hamilton Beach Brands beats Viomi Technology on 9 of the 14 factors compared between the two stocks.

How does Hamilton Beach Brands compare to Raytech?

Hamilton Beach Brands (NYSE:HBB) and Raytech (NASDAQ:RAY) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Raytech
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Hamilton Beach Brands has a net margin of 9.41% compared to Raytech's net margin of 0.00%. Hamilton Beach Brands' return on equity of 30.70% beat Raytech's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Raytech N/A N/A N/A

Hamilton Beach Brands has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market. Comparatively, Raytech has a beta of -2.56, indicating that its share price is 356% less volatile than the broader market.

In the previous week, Raytech had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 2 mentions for Raytech and 1 mentions for Hamilton Beach Brands. Raytech's average media sentiment score of 1.44 beat Hamilton Beach Brands' score of 0.59 indicating that Raytech is being referred to more favorably in the news media.

Company Overall Sentiment
Hamilton Beach Brands Positive
Raytech Positive

50.5% of Hamilton Beach Brands shares are held by institutional investors. 39.0% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Hamilton Beach Brands has higher revenue and earnings than Raytech.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$610.31M0.74$26.45M$4.257.79
Raytech$142.63M0.12$2.13MN/AN/A

Summary

Hamilton Beach Brands beats Raytech on 10 of the 12 factors compared between the two stocks.

Get Hamilton Beach Brands News Delivered to You Automatically

Sign up to receive the latest news and ratings for HBB and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HBB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HBB vs. The Competition

MetricHamilton Beach BrandsHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$450.40M$5.47B$13.23B$24.33B
Dividend Yield1.52%3.48%54.81%3.68%
P/E Ratio7.7929.9646.7530.78
Price / Sales0.7462.6291.0364.35
Price / Cash13.789.6726.4032.80
Price / Book2.053.884.336.82
Net Income$26.45M$270.30M$443.58M$1.06B
7 Day Performance6.60%-0.10%-0.43%0.54%
1 Month Performance46.79%2.67%1.52%2.88%
1 Year Performance152.41%-1.91%0.69%19.08%

Hamilton Beach Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HBB
Hamilton Beach Brands
1.9862 of 5 stars
$33.12
-0.4%
N/A+139.3%$450.40M$610.31M7.79700
CRCT
Cricut
2.0392 of 5 stars
$5.97
+1.2%
$3.82
-36.1%
+1.8%$1.24B$708.78M13.88830
HELE
Helen of Troy
1.6442 of 5 stars
$29.28
+0.2%
$26.50
-9.5%
+28.2%$680.36M$1.79BN/A1,854
COOK
Traeger
1.2477 of 5 stars
$63.39
+3.4%
$50.50
-20.3%
-10.5%$171.50M$559.52MN/A880
VIOT
Viomi Technology
1.4854 of 5 stars
$0.74
+0.2%
N/A-81.2%$49.49M$347.23MN/A1,470

Related Companies and Tools


This page (NYSE:HBB) was last updated on 8/15/2026 by MarketBeat.com Staff.
From Our Partners