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Traeger (COOK) Competitors

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$67.38 -1.39 (-2.02%)
Closing price 08/5/2026 03:59 PM Eastern
Extended Trading
$65.76 -1.63 (-2.41%)
As of 08/5/2026 07:41 PM Eastern
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COOK vs. ETD, LVWR, YSG, HBB, and PTNM

Should you buy Traeger stock or one of its competitors? MarketBeat compares Traeger with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Traeger include Ethan Allen Interiors (ETD), LiveWire Group (LVWR), Yatsen (YSG), Hamilton Beach Brands (HBB), and Pitanium (PTNM).

How does Traeger compare to Ethan Allen Interiors?

Ethan Allen Interiors (NYSE:ETD) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

Ethan Allen Interiors has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Ethan Allen Interiors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ethan Allen Interiors$579.49M1.06$39.88M$1.5615.43
Traeger$559.52M0.33-$115.18M-$41.92N/A

Ethan Allen Interiors presently has a consensus price target of $22.00, indicating a potential downside of 8.62%. Traeger has a consensus price target of $50.08, indicating a potential downside of 25.67%. Given Ethan Allen Interiors' higher possible upside, research analysts clearly believe Ethan Allen Interiors is more favorable than Traeger.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ethan Allen Interiors
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Traeger
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.29

In the previous week, Ethan Allen Interiors had 5 more articles in the media than Traeger. MarketBeat recorded 13 mentions for Ethan Allen Interiors and 8 mentions for Traeger. Traeger's average media sentiment score of 0.68 beat Ethan Allen Interiors' score of 0.17 indicating that Traeger is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ethan Allen Interiors
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Ethan Allen Interiors has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market. Comparatively, Traeger has a beta of 1.97, indicating that its stock price is 97% more volatile than the broader market.

83.8% of Ethan Allen Interiors shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 9.9% of Ethan Allen Interiors shares are held by insiders. Comparatively, 16.2% of Traeger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Ethan Allen Interiors has a net margin of 6.88% compared to Traeger's net margin of -21.84%. Ethan Allen Interiors' return on equity of 7.88% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Ethan Allen Interiors6.88% 7.88% 5.17%
Traeger -21.84%-13.76%-3.95%

Summary

Ethan Allen Interiors beats Traeger on 11 of the 17 factors compared between the two stocks.

How does Traeger compare to LiveWire Group?

LiveWire Group (NYSE:LVWR) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 0.4% of LiveWire Group shares are owned by insiders. Comparatively, 16.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, LiveWire Group had 3 more articles in the media than Traeger. MarketBeat recorded 11 mentions for LiveWire Group and 8 mentions for Traeger. Traeger's average media sentiment score of 0.68 beat LiveWire Group's score of -0.03 indicating that Traeger is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LiveWire Group
3 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

LiveWire Group has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market. Comparatively, Traeger has a beta of 1.97, meaning that its share price is 97% more volatile than the broader market.

Traeger has a consensus price target of $50.08, indicating a potential downside of 25.67%. Given Traeger's stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than LiveWire Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.29

Traeger has a net margin of -21.84% compared to LiveWire Group's net margin of -234.48%. Traeger's return on equity of -13.76% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
LiveWire Group-234.48% -161.65% -60.58%
Traeger -21.84%-13.76%-3.95%

LiveWire Group has higher earnings, but lower revenue than Traeger. LiveWire Group is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LiveWire Group$25.67M9.99-$75.11M-$0.37N/A
Traeger$559.52M0.33-$115.18M-$41.92N/A

Summary

Traeger beats LiveWire Group on 13 of the 17 factors compared between the two stocks.

How does Traeger compare to Yatsen?

Traeger (NYSE:COOK) and Yatsen (NYSE:YSG) are related small-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

Traeger presently has a consensus price target of $50.08, suggesting a potential downside of 25.67%. Given Traeger's stronger consensus rating and higher probable upside, research analysts plainly believe Traeger is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.29
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yatsen has higher revenue and earnings than Traeger. Yatsen is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.33-$115.18M-$41.92N/A
Yatsen$614.62M0.49-$11.56M-$0.21N/A

Yatsen has a net margin of -3.04% compared to Traeger's net margin of -21.84%. Yatsen's return on equity of -4.54% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
Yatsen -3.04%-4.54%-3.49%

46.8% of Traeger shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Comparatively, 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Traeger has a beta of 1.97, indicating that its share price is 97% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.55, indicating that its share price is 255% less volatile than the broader market.

In the previous week, Traeger had 8 more articles in the media than Yatsen. MarketBeat recorded 8 mentions for Traeger and 0 mentions for Yatsen. Traeger's average media sentiment score of 0.68 beat Yatsen's score of 0.58 indicating that Traeger is being referred to more favorably in the media.

Company Overall Sentiment
Traeger Positive
Yatsen Positive

Summary

Traeger beats Yatsen on 9 of the 17 factors compared between the two stocks.

How does Traeger compare to Hamilton Beach Brands?

Traeger (NYSE:COOK) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, earnings, risk and valuation.

Hamilton Beach Brands has a net margin of 4.73% compared to Traeger's net margin of -21.84%. Hamilton Beach Brands' return on equity of 16.21% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
Hamilton Beach Brands 4.73%16.21%7.40%

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.33-$115.18M-$41.92N/A
Hamilton Beach Brands$595.44M0.55$26.45M$2.0911.55

In the previous week, Traeger had 3 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 8 mentions for Traeger and 5 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 1.02 beat Traeger's score of 0.68 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Hamilton Beach Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

46.8% of Traeger shares are owned by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are owned by institutional investors. 16.2% of Traeger shares are owned by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Traeger has a beta of 1.97, suggesting that its share price is 97% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, suggesting that its share price is 77% less volatile than the broader market.

Traeger currently has a consensus target price of $50.08, indicating a potential downside of 25.67%. Given Traeger's stronger consensus rating and higher probable upside, analysts plainly believe Traeger is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.29
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Hamilton Beach Brands beats Traeger on 11 of the 17 factors compared between the two stocks.

How does Traeger compare to Pitanium?

Pitanium (NASDAQ:PTNM) and Traeger (NYSE:COOK) are related small-cap companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

46.8% of Traeger shares are owned by institutional investors. 16.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Traeger had 7 more articles in the media than Pitanium. MarketBeat recorded 8 mentions for Traeger and 1 mentions for Pitanium. Traeger's average media sentiment score of 0.68 beat Pitanium's score of 0.00 indicating that Traeger is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pitanium
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Traeger has a consensus target price of $50.08, indicating a potential downside of 25.67%. Given Traeger's stronger consensus rating and higher probable upside, analysts plainly believe Traeger is more favorable than Pitanium.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pitanium
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.29

Pitanium has higher earnings, but lower revenue than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pitanium$66.08M3.58-$2.71MN/AN/A
Traeger$559.52M0.33-$115.18M-$41.92N/A

Pitanium has a net margin of 0.00% compared to Traeger's net margin of -21.84%. Pitanium's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
PitaniumN/A N/A N/A
Traeger -21.84%-13.76%-3.95%

Summary

Traeger beats Pitanium on 9 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COOK vs. The Competition

MetricTraegerHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$191.30M$5.33B$13.38B$24.09B
Dividend YieldN/A3.50%52.78%3.70%
P/E Ratio-1.6130.0548.2532.26
Price / Sales0.3366.1087.4920.45
Price / Cash1.899.4926.4332.38
Price / Book1.083.914.576.92
Net Income-$115.18M$273.19M$444.55M$1.07B
7 Day Performance9.58%3.58%1.24%2.10%
1 Month Performance-2.52%1.65%1.28%1.67%
1 Year Performance-21.83%0.04%3.16%19.52%

Traeger Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COOK
Traeger
1.3422 of 5 stars
$67.38
-2.0%
$50.08
-25.7%
-18.3%$191.30M$559.52MN/A880
ETD
Ethan Allen Interiors
1.4692 of 5 stars
$23.84
+2.4%
$24.00
+0.7%
-18.4%$608.57M$593.09M15.143,211
LVWR
LiveWire Group
0.3499 of 5 stars
$2.76
+13.5%
N/A-62.6%$564.19M$31.29MN/A220
YSG
Yatsen
0.7648 of 5 stars
$3.43
+1.2%
N/A-63.2%$322.60M$4.49BN/A1,623
HBB
Hamilton Beach Brands
1.1451 of 5 stars
$22.88
+3.4%
N/A+78.0%$309.92M$595.44M10.95700

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This page (NYSE:COOK) was last updated on 8/6/2026 by MarketBeat.com Staff.
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