Traeger (COOK) Competitors

Yatsen (NYSE:YSG) and Traeger (NYSE:COOK) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Is YSG or COOK more profitable?

Traeger has a net margin of -5.00% compared to Yatsen's net margin of -17.03%. Traeger's return on equity of -3.12% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yatsen	-17.03%	-17.36%	-13.86%
Traeger	-5.00%	-3.12%	-1.07%

Which has higher earnings and valuation, YSG or COOK?

Traeger has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yatsen	$3.45B	0.29	-$97.02M	-$0.84	-13.06
Traeger	$602.44M	0.44	-$34.01M	-$0.23	-8.46

Which has more volatility & risk, YSG or COOK?

Yatsen has a beta of -2.1, suggesting that its share price is 310% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in YSG or COOK?

46.8% of Traeger shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 14.7% of Traeger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the media favor YSG or COOK?

In the previous week, Traeger had 3 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for Traeger and 1 mentions for Yatsen. Yatsen's average media sentiment score of 0.71 beat Traeger's score of 0.29 indicating that Yatsen is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Yatsen	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Traeger	0 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate YSG or COOK?

Traeger has a consensus target price of $2.44, indicating a potential upside of 25.32%. Given Traeger's stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yatsen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Traeger	1 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.14

Summary

Traeger beats Yatsen on 13 of the 16 factors compared between the two stocks.