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Traeger (COOK) Competitors

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$52.92 -0.18 (-0.33%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$53.15 +0.23 (+0.43%)
As of 10/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

COOK vs. HBB, VIOT, RAY, FEBO, and ATER

Should you buy Traeger stock or one of its competitors? Traeger's main competitors and comparable companies include Hamilton Beach Brands (HBB), Viomi Technology (VIOT), Raytech (RAY), Fenbo (FEBO), and Aterian (ATER). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Traeger compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, earnings, valuation, media sentiment, risk, analyst recommendations, profitability and institutional ownership.

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.84$26.45M$4.258.91
Traeger$559.52M0.26-$115.18M-$42.04N/A

Traeger has a consensus price target of $50.50, suggesting a potential downside of 4.58%. Given Traeger's higher probable upside, analysts clearly believe Traeger is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

50.6% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by company insiders. Comparatively, 16.2% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Traeger had 2 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 4 mentions for Traeger and 2 mentions for Hamilton Beach Brands. Traeger's average media sentiment score of 0.26 beat Hamilton Beach Brands' score of 0.10 indicating that Traeger is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Hamilton Beach Brands has a net margin of 9.41% compared to Traeger's net margin of -23.23%. Hamilton Beach Brands' return on equity of 30.70% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Traeger -23.23%-13.76%-3.59%

Hamilton Beach Brands has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, suggesting that its stock price is 93% more volatile than the broader market.

Summary

Hamilton Beach Brands beats Traeger on 11 of the 15 factors compared between the two stocks.

How does Traeger compare to Viomi Technology?

Viomi Technology (NASDAQ:VIOT) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

Traeger has a consensus price target of $50.50, indicating a potential downside of 4.58%. Given Traeger's higher probable upside, analysts plainly believe Traeger is more favorable than Viomi Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viomi Technology
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

1.2% of Viomi Technology shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 34.3% of Viomi Technology shares are owned by insiders. Comparatively, 16.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Viomi Technology has higher earnings, but lower revenue than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viomi Technology$347.23M0.30$20.26MN/AN/A
Traeger$559.52M0.26-$115.18M-$42.04N/A

Viomi Technology has a beta of 0.34, meaning that its stock price is 66% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, meaning that its stock price is 93% more volatile than the broader market.

In the previous week, Traeger had 4 more articles in the media than Viomi Technology. MarketBeat recorded 4 mentions for Traeger and 0 mentions for Viomi Technology. Traeger's average media sentiment score of 0.26 beat Viomi Technology's score of 0.00 indicating that Traeger is being referred to more favorably in the news media.

Company Overall Sentiment
Viomi Technology Neutral
Traeger Neutral

Viomi Technology has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Viomi Technology's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Viomi TechnologyN/A N/A N/A
Traeger -23.23%-13.76%-3.59%

Summary

Traeger beats Viomi Technology on 7 of the 13 factors compared between the two stocks.

How does Traeger compare to Raytech?

Raytech (NASDAQ:RAY) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

Raytech has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Raytech's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
RaytechN/A N/A N/A
Traeger -23.23%-13.76%-3.59%

Raytech has a beta of -2.55, meaning that its share price is 355% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, meaning that its share price is 93% more volatile than the broader market.

Raytech has higher earnings, but lower revenue than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Raytech$142.63M0.11$2.13MN/AN/A
Traeger$559.52M0.26-$115.18M-$42.04N/A

Traeger has a consensus price target of $50.50, indicating a potential downside of 4.58%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than Raytech.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Raytech
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

46.8% of Traeger shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Traeger had 4 more articles in the media than Raytech. MarketBeat recorded 4 mentions for Traeger and 0 mentions for Raytech. Traeger's average media sentiment score of 0.26 beat Raytech's score of 0.00 indicating that Traeger is being referred to more favorably in the news media.

Company Overall Sentiment
Raytech Neutral
Traeger Neutral

Summary

Traeger beats Raytech on 10 of the 14 factors compared between the two stocks.

How does Traeger compare to Fenbo?

Fenbo (NASDAQ:FEBO) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, valuation, earnings, dividends, media sentiment and profitability.

Fenbo has a beta of -1.63, suggesting that its share price is 263% less volatile than the broader market. Comparatively, Traeger has a beta of 1.93, suggesting that its share price is 93% more volatile than the broader market.

Traeger has a consensus target price of $50.50, suggesting a potential downside of 4.58%. Given Traeger's stronger consensus rating and higher probable upside, analysts plainly believe Traeger is more favorable than Fenbo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fenbo
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

0.0% of Fenbo shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Traeger had 4 more articles in the media than Fenbo. MarketBeat recorded 4 mentions for Traeger and 0 mentions for Fenbo. Traeger's average media sentiment score of 0.26 beat Fenbo's score of 0.00 indicating that Traeger is being referred to more favorably in the news media.

Company Overall Sentiment
Fenbo Neutral
Traeger Neutral

Fenbo has higher earnings, but lower revenue than Traeger.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fenbo$10.90M0.64-$1.37MN/AN/A
Traeger$559.52M0.26-$115.18M-$42.04N/A

Fenbo has a net margin of 0.00% compared to Traeger's net margin of -23.23%. Fenbo's return on equity of 0.00% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
FenboN/A N/A N/A
Traeger -23.23%-13.76%-3.59%

Summary

Traeger beats Fenbo on 9 of the 14 factors compared between the two stocks.

How does Traeger compare to Aterian?

Traeger (NYSE:COOK) and Aterian (NASDAQ:ATER) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.

In the previous week, Traeger had 2 more articles in the media than Aterian. MarketBeat recorded 4 mentions for Traeger and 2 mentions for Aterian. Traeger's average media sentiment score of 0.26 beat Aterian's score of 0.00 indicating that Traeger is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Aterian
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Traeger has a net margin of -23.23% compared to Aterian's net margin of -49.30%. Traeger's return on equity of -13.76% beat Aterian's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-23.23% -13.76% -3.59%
Aterian -49.30%-92.04%-47.83%

Traeger presently has a consensus target price of $50.50, suggesting a potential downside of 4.58%. Given Traeger's stronger consensus rating and higher possible upside, equities analysts clearly believe Traeger is more favorable than Aterian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Aterian
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

46.8% of Traeger shares are owned by institutional investors. Comparatively, 7.0% of Aterian shares are owned by institutional investors. 16.2% of Traeger shares are owned by insiders. Comparatively, 19.5% of Aterian shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Aterian has lower revenue, but higher earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Aterian, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.26-$115.18M-$42.04N/A
Aterian$68.97M0.09-$18.98M-$1.99N/A

Traeger has a beta of 1.93, indicating that its share price is 93% more volatile than the broader market. Comparatively, Aterian has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market.

Summary

Traeger beats Aterian on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COOK vs. The Competition

MetricTraegerHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$148.19M$5.24B$12.26B$22.73B
Dividend YieldN/A3.45%73.14%3.72%
P/E Ratio-1.2612.6944.3727.81
Price / Sales0.2657.7593.0320.21
Price / Cash1.469.4718.1719.11
Price / Book0.852.603.964.67
Net Income-$115.18M$269.42M$445.29M$1.07B
7 Day Performance17.56%-1.51%-0.64%-0.08%
1 Month Performance5.80%-4.10%-4.91%-5.61%
1 Year Performance-11.42%-7.98%-7.90%5.09%

Traeger Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COOK
Traeger
1.5591 of 5 stars
$52.92
-0.3%
$50.50
-4.6%
-11.4%$148.19M$559.52MN/A433
HBB
Hamilton Beach Brands
1.8052 of 5 stars
$38.89
+0.2%
N/A+156.3%$522.76M$610.31M9.15660
VIOT
Viomi Technology
0.9546 of 5 stars
$1.72
+16.7%
N/A-55.0%$115.46M$1.69BN/A725
RAY
Raytech
0.6461 of 5 stars
$2.64
-3.1%
N/A-60.9%$15.51M$142.63MN/AN/A
FEBO
Fenbo
0.1251 of 5 stars
$0.64
-3.8%
N/A-15.3%$7.11M$10.90MN/A280

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This page (NYSE:COOK) was last updated on 10/5/2026 by MarketBeat.com Staff.
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