Free Trial

Traeger (COOK) Competitors

Traeger logo
$64.21 +2.16 (+3.49%)
Closing price 06/5/2026 03:58 PM Eastern
Extended Trading
$63.81 -0.40 (-0.63%)
As of 06/5/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

COOK vs. FOXF, ETD, YSG, LVWR, and HBB

Should you buy Traeger stock or one of its competitors? MarketBeat compares Traeger with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Traeger include Fox Factory (FOXF), Ethan Allen Interiors (ETD), Yatsen (YSG), LiveWire Group (LVWR), and Hamilton Beach Brands (HBB). These companies are all part of the "consumer goods" industry.

How does Traeger compare to Fox Factory?

Traeger (NYSE:COOK) and Fox Factory (NASDAQ:FOXF) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

Traeger has higher earnings, but lower revenue than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.32-$115.18M-$41.92N/A
Fox Factory$1.47B0.50-$544.58M-$7.17N/A

Fox Factory has a net margin of -20.25% compared to Traeger's net margin of -21.84%. Fox Factory's return on equity of 5.20% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
Fox Factory -20.25%5.20%2.32%

Traeger has a beta of 1.99, suggesting that its stock price is 99% more volatile than the broader market. Comparatively, Fox Factory has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market.

46.8% of Traeger shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Comparatively, 0.9% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Traeger currently has a consensus target price of $50.08, indicating a potential downside of 22.01%. Fox Factory has a consensus target price of $25.33, indicating a potential upside of 45.51%. Given Fox Factory's stronger consensus rating and higher possible upside, analysts plainly believe Fox Factory is more favorable than Traeger.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Fox Factory
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.43

In the previous week, Traeger had 1 more articles in the media than Fox Factory. MarketBeat recorded 3 mentions for Traeger and 2 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.00 beat Traeger's score of 0.45 indicating that Fox Factory is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Fox Factory
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Fox Factory beats Traeger on 11 of the 17 factors compared between the two stocks.

How does Traeger compare to Ethan Allen Interiors?

Traeger (NYSE:COOK) and Ethan Allen Interiors (NYSE:ETD) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.

In the previous week, Traeger had 3 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 3 mentions for Traeger and 0 mentions for Ethan Allen Interiors. Traeger's average media sentiment score of 0.45 beat Ethan Allen Interiors' score of 0.00 indicating that Traeger is being referred to more favorably in the media.

Company Overall Sentiment
Traeger Neutral
Ethan Allen Interiors Neutral

Ethan Allen Interiors has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Ethan Allen Interiors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.32-$115.18M-$41.92N/A
Ethan Allen Interiors$614.65M0.86$51.60M$1.5813.11

Ethan Allen Interiors has a net margin of 6.81% compared to Traeger's net margin of -21.84%. Ethan Allen Interiors' return on equity of 8.54% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
Ethan Allen Interiors 6.81%8.54%5.60%

Traeger presently has a consensus price target of $50.08, indicating a potential downside of 22.01%. Ethan Allen Interiors has a consensus price target of $24.00, indicating a potential upside of 15.86%. Given Ethan Allen Interiors' higher possible upside, analysts plainly believe Ethan Allen Interiors is more favorable than Traeger.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Ethan Allen Interiors
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

Traeger has a beta of 1.99, suggesting that its share price is 99% more volatile than the broader market. Comparatively, Ethan Allen Interiors has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

46.8% of Traeger shares are owned by institutional investors. Comparatively, 83.8% of Ethan Allen Interiors shares are owned by institutional investors. 16.2% of Traeger shares are owned by insiders. Comparatively, 9.9% of Ethan Allen Interiors shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Ethan Allen Interiors beats Traeger on 10 of the 16 factors compared between the two stocks.

How does Traeger compare to Yatsen?

Traeger (NYSE:COOK) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

In the previous week, Traeger had 2 more articles in the media than Yatsen. MarketBeat recorded 3 mentions for Traeger and 1 mentions for Yatsen. Traeger's average media sentiment score of 0.45 beat Yatsen's score of 0.00 indicating that Traeger is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Traeger presently has a consensus target price of $50.08, indicating a potential downside of 22.01%. Given Traeger's stronger consensus rating and higher possible upside, research analysts clearly believe Traeger is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yatsen has a net margin of -3.04% compared to Traeger's net margin of -21.84%. Yatsen's return on equity of -4.54% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
Yatsen -3.04%-4.54%-3.49%

Traeger has a beta of 1.99, suggesting that its share price is 99% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.59, suggesting that its share price is 259% less volatile than the broader market.

Yatsen has higher revenue and earnings than Traeger. Yatsen is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.32-$115.18M-$41.92N/A
Yatsen$614.62M0.41-$11.56M-$0.21N/A

46.8% of Traeger shares are owned by institutional investors. 16.2% of Traeger shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Traeger and Yatsen tied by winning 8 of the 16 factors compared between the two stocks.

How does Traeger compare to LiveWire Group?

LiveWire Group (NYSE:LVWR) and Traeger (NYSE:COOK) are both small-cap consumer goods companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Traeger has a net margin of -21.84% compared to LiveWire Group's net margin of -263.77%. Traeger's return on equity of -13.76% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
LiveWire Group-263.77% -137.09% -62.55%
Traeger -21.84%-13.76%-3.95%

LiveWire Group has higher earnings, but lower revenue than Traeger. LiveWire Group is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LiveWire Group$25.67M9.63-$75.11M-$0.37N/A
Traeger$559.52M0.32-$115.18M-$41.92N/A

In the previous week, Traeger had 2 more articles in the media than LiveWire Group. MarketBeat recorded 3 mentions for Traeger and 1 mentions for LiveWire Group. LiveWire Group's average media sentiment score of 1.34 beat Traeger's score of 0.45 indicating that LiveWire Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LiveWire Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 0.4% of LiveWire Group shares are owned by company insiders. Comparatively, 16.2% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

LiveWire Group has a beta of 1.68, indicating that its stock price is 68% more volatile than the broader market. Comparatively, Traeger has a beta of 1.99, indicating that its stock price is 99% more volatile than the broader market.

Traeger has a consensus target price of $50.08, suggesting a potential downside of 22.01%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than LiveWire Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Traeger beats LiveWire Group on 12 of the 16 factors compared between the two stocks.

How does Traeger compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

Hamilton Beach Brands has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.43$26.45M$2.099.29
Traeger$559.52M0.32-$115.18M-$41.92N/A

Hamilton Beach Brands has a net margin of 4.73% compared to Traeger's net margin of -21.84%. Hamilton Beach Brands' return on equity of 16.21% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands4.73% 16.21% 7.40%
Traeger -21.84%-13.76%-3.95%

Hamilton Beach Brands has a beta of 0.22, suggesting that its share price is 78% less volatile than the broader market. Comparatively, Traeger has a beta of 1.99, suggesting that its share price is 99% more volatile than the broader market.

Traeger has a consensus price target of $50.08, suggesting a potential downside of 22.01%. Given Traeger's higher probable upside, analysts plainly believe Traeger is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Traeger had 3 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 3 mentions for Traeger and 0 mentions for Hamilton Beach Brands. Traeger's average media sentiment score of 0.45 beat Hamilton Beach Brands' score of 0.00 indicating that Traeger is being referred to more favorably in the news media.

Company Overall Sentiment
Hamilton Beach Brands Neutral
Traeger Neutral

50.6% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 39.0% of Hamilton Beach Brands shares are held by insiders. Comparatively, 16.2% of Traeger shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Hamilton Beach Brands beats Traeger on 10 of the 15 factors compared between the two stocks.

Get Traeger News Delivered to You Automatically

Sign up to receive the latest news and ratings for COOK and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

COOK vs. The Competition

MetricTraegerCONSM PD IndustryDiscretionary SectorNYSE Exchange
Market Cap$177.31M$1.44B$7.22B$23.06B
Dividend YieldN/A4.28%2.96%4.10%
P/E Ratio-1.538.9320.2230.25
Price / Sales0.322.763.8122.11
Price / Cash1.7514.5914.7523.97
Price / Book1.031.403.624.63
Net Income-$115.18M$66.99M$248.11M$1.07B
7 Day Performance-4.53%1.85%-2.46%-1.66%
1 Month Performance51.82%-3.03%-0.71%-1.07%
1 Year Performance-12.93%4.92%14.60%21.20%

Traeger Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COOK
Traeger
1.3522 of 5 stars
$64.21
+3.5%
$50.08
-22.0%
-12.9%$177.31M$559.52MN/A880
FOXF
Fox Factory
4.1919 of 5 stars
$17.93
-0.6%
$25.33
+41.3%
-34.2%$756.53M$1.47BN/A3,700
ETD
Ethan Allen Interiors
2.1508 of 5 stars
$20.86
+1.2%
$24.00
+15.1%
-20.8%$525.21M$593.09M13.163,211
YSG
Yatsen
0.2862 of 5 stars
$3.68
+16.8%
N/A-56.7%$325.70M$4.49BN/A1,623
LVWR
LiveWire Group
0.3533 of 5 stars
$1.43
+1.7%
N/A-79.8%$288.12M$25.67MN/A220

Related Companies and Tools


This page (NYSE:COOK) was last updated on 6/7/2026 by MarketBeat.com Staff.
From Our Partners