Traeger (COOK) Competitors

$3.39

-0.08 (-2.31%)

(As of 09/6/2024 ET)

COOK vs. FOXF, CODI, OLPX, LVWR, IMAX, ETD, HBB, WALD, KODK, and SNBR

Should you be buying Traeger stock or one of its competitors? The main competitors of Traeger include Fox Factory (FOXF), Compass Diversified (CODI), Olaplex (OLPX), LiveWire Group (LVWR), IMAX (IMAX), Ethan Allen Interiors (ETD), Hamilton Beach Brands (HBB), Waldencast (WALD), Eastman Kodak (KODK), and Sleep Number (SNBR). These companies are all part of the "consumer goods" industry.

Traeger vs.

Fox Factory (NASDAQ:FOXF) and Traeger (NYSE:COOK) are both small-cap auto/tires/trucks companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, risk, community ranking, earnings, profitability, valuation, dividends and institutional ownership.

: Fox Factory has a beta of 1.63, indicating that its stock price is 63% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500.
: 46.8% of Traeger shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 9.8% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
: Fox Factory currently has a consensus target price of $47.00, suggesting a potential upside of 22.33%. Traeger has a consensus target price of $3.30, suggesting a potential downside of 2.65%. Given Fox Factory's higher possible upside, research analysts plainly believe Fox Factory is more favorable than Traeger.
Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fox Factory
0 Sell rating(s)
5 Hold rating(s)

1 Buy rating(s)

0 Strong Buy rating(s)
2.17
Traeger
1 Sell rating(s)

2 Hold rating(s)

3 Buy rating(s)

1 Strong Buy rating(s)
2.57
: Fox Factory has a net margin of 3.07% compared to Traeger's net margin of -8.50%. Fox Factory's return on equity of 7.66% beat Traeger's return on equity.
Company Net Margins Return on Equity Return on Assets
Fox Factory 3.07% 7.66% 4.41%
Traeger -8.50% -12.65% -4.44%
: Fox Factory received 372 more outperform votes than Traeger when rated by MarketBeat users. Likewise, 65.13% of users gave Fox Factory an outperform vote while only 46.84% of users gave Traeger an outperform vote.
Company Underperform Outperform
Fox Factory Outperform Votes
409
65.13%
Underperform Votes
219
34.87%
Traeger Outperform Votes
37
46.84%
Underperform Votes
42
53.16%
: Fox Factory has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fox Factory $1.35B 1.19 $120.85M $1.79 21.46
Traeger $594.59M 0.73 -$84.40M -$0.66 -5.14
: In the previous week, Traeger had 3 more articles in the media than Fox Factory. MarketBeat recorded 6 mentions for Traeger and 3 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.97 beat Traeger's score of 0.63 indicating that Fox Factory is being referred to more favorably in the media.
Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fox Factory
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Traeger
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17
Traeger	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.57

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	3.07%	7.66%	4.41%
Traeger	-8.50%	-12.65%	-4.44%

Company	Underperform	Outperform
Fox Factory	Outperform Votes 409 65.13%	Underperform Votes 219 34.87%
Traeger	Outperform Votes 37 46.84%	Underperform Votes 42 53.16%

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.35B	1.19	$120.85M	$1.79	21.46
Traeger	$594.59M	0.73	-$84.40M	-$0.66	-5.14

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fox Factory	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Traeger	2 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Fox Factory beats Traeger on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

COOK vs. The Competition

Export to Excel

Metric	Traeger	Household appliances Industry	Discretionary Sector	NYSE Exchange
Market Cap	$436.87M	$3.74B	$6.76B	$18.45B
Dividend Yield	N/A	4.34%	2.79%	3.51%
P/E Ratio	-5.14	17.25	15.66	25.28
Price / Sales	0.73	0.98	27.57	16.14
Price / Cash	N/A	13.86	34.21	20.08
Price / Book	1.47	3.03	4.59	4.65
Net Income	-$84.40M	$38.59M	$199.19M	$981.67M
7 Day Performance	-5.57%	-7.21%	-0.27%	-3.26%
1 Month Performance	23.72%	0.42%	4.67%	3.22%
1 Year Performance	-14.61%	-12.14%	7.45%	10.97%

Traeger Competitors List

Export to Excel

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FOXF Fox Factory	1.3918 of 5 stars 1.39 / 5 stars	$38.62 -2.6%	$47.00 +21.7%	-62.9%	$1.61B	$1.35B	21.58	4,300	Positive News
CODI Compass Diversified	3.7483 of 5 stars 3.75 / 5 stars	$20.55 -1.5%	$26.50 +29.0%	+3.3%	$1.55B	$2.15B	120.89	4,711	Positive News
OLPX Olaplex	1.206 of 5 stars 1.21 / 5 stars	$2.19 -4.8%	$2.18 -0.3%	-12.2%	$1.45B	$458.30M	31.29	170	Positive News
LVWR LiveWire Group	0.5014 of 5 stars 0.50 / 5 stars	$5.51 -10.4%	$7.25 +31.6%	-47.6%	$1.12B	$34.66M	-10.02	220	News Coverage Gap Down
IMAX IMAX	3.155 of 5 stars 3.16 / 5 stars	$21.24 -2.8%	$23.78 +11.9%	+12.9%	$1.12B	$358.00M	44.25	780	Analyst Forecast Analyst Revision News Coverage
ETD Ethan Allen Interiors	1.9809 of 5 stars 1.98 / 5 stars	$30.17 +0.1%	$30.00 -0.6%	-3.5%	$766.68M	$646.22M	10.97	3,748	Positive News
HBB Hamilton Beach Brands	2.1763 of 5 stars 2.18 / 5 stars	$28.00 +1.4%	N/A	+123.2%	$396.09M	$644.78M	13.53	700	Ex-Dividend Positive News
WALD Waldencast	2.0328 of 5 stars 2.03 / 5 stars	$3.24 -11.5%	$6.63 +104.5%	-56.0%	$395.54M	$218.14M	0.00	272	Analyst Forecast
KODK Eastman Kodak	0 of 5 stars 0.00 / 5 stars	$4.89 -2.8%	N/A	+17.9%	$391.69M	$1.06B	7.64	4,000	Positive News
SNBR Sleep Number	0.6299 of 5 stars 0.63 / 5 stars	$14.11 -0.8%	$12.83 -9.0%	-43.3%	$315.02M	$1.78B	-9.28	4,145	Positive News