Traeger (COOK) Stock Price, News & Analysis

Company Overview

Traeger, Inc. is a consumer products company focused on outdoor cooking. The company is best known for its wood-pellet grills, which use automated temperature controls and real-wood fuel to provide a wood-fired cooking experience. Traeger offers grills in a range of sizes and configurations for residential outdoor use.

In addition to grills, Traeger sells related products and accessories, including wood pellets, sauces, rubs, cookware, grill tools, replacement parts and other outdoor-cooking equipment. The company also provides digital content, recipes and cooking resources intended to support its product ecosystem and customer community.

Traeger’s origins date to the development of the wood-pellet grill by Joe Traeger in Oregon. The company markets its products through direct-to-consumer channels, retailers and distributors, serving customers in the United States and selected international markets. Jeremy Andrus has served as Traeger’s president and chief executive officer.

Key Stats

• Today's Range: $48.33 to $50.40
• 50-Day Range: $48.22 to $68.95
• 52-Week Range: $20.91 to $86.59
• Volume: 39,903 shs
• Average Volume: 24,957 shs
• Market Capitalization: $137.30 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $50.50
• Consensus Rating: Hold

Traeger Stock Analysis - MarketRank™

Traeger scored higher than 34% of companies evaluated by MarketBeat, and ranked 386th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Traeger has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 5 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Traeger is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Traeger has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Traeger are expected to decrease in the coming year, from ($0.30) to ($0.57) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Traeger is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Traeger is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Traeger has a P/B Ratio of 0.79. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.91% of the float of Traeger has been sold short.

Short Interest Ratio / Days to Cover

Traeger has a short interest ratio ("days to cover") of 1.34, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Traeger has recently decreased by 16.89%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Traeger does not currently pay a dividend.

Dividend Growth

Traeger does not have a long track record of dividend growth.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Traeger this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Traeger insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $152,075.00 in company stock.

Percentage Held by Insiders

16.20% of the stock of Traeger is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

46.84% of the stock of Traeger is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 9/19/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NYSE:COOK
• CIK: 1857853
• Web: www.traeger.com
• Phone: 801-701-7180
• Fax: N/A
• Employees: 433
• Year Founded: 1990

Price Target and Rating

• Average Price Target for Traeger: $50.50
• High Price Target: $77.00
• Low Price Target: $38.00
• Potential Upside/Downside: +3.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): ($42.04)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$115.18 million
• Net Margins: -23.23%
• Pretax Margin: -23.92%
• Return on Equity: -13.76%
• Return on Assets: -3.59%

Debt

• Debt-to-Equity Ratio: 2.39
• Current Ratio: 3.49
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $559.52 million
• Price / Sales: 0.25
• Cash Flow: $35.79 per share
• Price / Cash Flow: 1.37
• Book Value: $62.27 per share
• Price / Book: 0.79

Miscellaneous

• Outstanding Shares: 2,800,000
• Free Float: 2,345,000
• Market Cap: $137.30 million
• Optionable: No Data
• Beta: 1.93