Traeger (COOK) Stock Price, News & Analysis

Company Overview

Traeger, Inc. is a consumer-products company focused on wood-fired outdoor cooking. Its product portfolio includes wood pellet grills and smokers, portable grills, grill accessories, replacement parts, and related outdoor-cooking equipment. The company also sells wood pellets, sauces, rubs, seasonings, and other consumable products designed for use with its cooking systems.

Traeger markets its products through specialty retailers, mass merchants, e-commerce channels, and its own direct-to-consumer platform. Its digital offerings include recipes, cooking guidance, and connectivity features that allow users to monitor and control certain grills through a mobile application. The company serves customers primarily in the United States and also sells products in select international markets.

The company traces its origins to Joe Traeger, who developed the wood pellet grill concept in Oregon. Traeger was founded in 1990 and later expanded from a regional grill business into a branded outdoor-cooking company. The business became publicly traded on the New York Stock Exchange in 2021 under the symbol COOK. Jeremy Andrus has served as Traeger’s chief executive officer.

Key Stats

• Today's Range: $50.70 to $51.89
• 50-Day Range: $44.52 to $68.77
• 52-Week Range: $20.91 to $86.59
• Volume: 52,821 shs
• Average Volume: 35,717 shs
• Market Capitalization: $144.47 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $50.50
• Consensus Rating: Hold

Traeger Stock Analysis - MarketRank™

Traeger scored higher than 32% of companies evaluated by MarketBeat, and ranked 381st out of 482 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Hold

Consensus Rating

Traeger has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 5 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Traeger is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Traeger has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Traeger are expected to decrease in the coming year, from ($0.30) to ($0.57) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Traeger is -1.22, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Traeger is -1.22, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Traeger has a P/B Ratio of 0.83. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.65% of the float of Traeger has been sold short.

Short Interest Ratio / Days to Cover

Traeger has a short interest ratio ("days to cover") of 2.43, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Traeger has recently increased by 38.66%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Traeger does not currently pay a dividend.

Dividend Growth

Traeger does not have a long track record of dividend growth.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.46

News Sentiment

Traeger has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Traeger this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Traeger insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $152,075.00 in company stock.

Percentage Held by Insiders

16.20% of the stock of Traeger is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

46.84% of the stock of Traeger is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/09/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NYSE:COOK
• CIK: 1857853
• Web: www.traeger.com
• Phone: 801-701-7180
• Fax: N/A
• Employees: 433
• Year Founded: 1990

Price Target and Rating

• Average Price Target for Traeger: $50.50
• High Price Target: $77.00
• Low Price Target: $38.00
• Potential Upside/Downside: -2.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): ($42.04)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$115.18 million
• Net Margins: -23.23%
• Pretax Margin: -23.92%
• Return on Equity: -13.76%
• Return on Assets: -3.59%

Debt

• Debt-to-Equity Ratio: 2.39
• Current Ratio: 3.49
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $484.98 million
• Price / Sales: 0.30
• Cash Flow: $36.36 per share
• Price / Cash Flow: 1.42
• Book Value: $62.27 per share
• Price / Book: 0.83

Miscellaneous

• Outstanding Shares: 2,798,000
• Free Float: 2,345,000
• Market Cap: $144.47 million
• Optionable: No Data
• Beta: 1.93