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Yatsen (YSG) Competitors

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$2.62 +0.06 (+2.34%)
Closing price 09/16/2026 03:59 PM Eastern
Extended Trading
$2.66 +0.04 (+1.49%)
As of 04:08 AM Eastern
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YSG vs. ODD, HNST, BWMX, PRE, and USNA

Should you buy Yatsen stock or one of its competitors? Yatsen's main competitors and comparable companies include ODDITY Tech (ODD), Honest (HNST), Betterware de Mexico SAPI de C (BWMX), Prenetics Global (PRE), and USANA Health Sciences (USNA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Yatsen compare to ODDITY Tech?

ODDITY Tech (NASDAQ:ODD) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

ODDITY Tech has a net margin of 2.23% compared to Yatsen's net margin of -4.63%. ODDITY Tech's return on equity of 2.58% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
ODDITY Tech2.23% 2.58% 0.80%
Yatsen -4.63%-7.26%-5.42%

ODDITY Tech has a beta of 2.38, indicating that its stock price is 138% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.54, indicating that its stock price is 254% less volatile than the broader market.

35.9% of ODDITY Tech shares are held by institutional investors. 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

ODDITY Tech has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ODDITY Tech$809.84M1.29$110.75M$0.2475.58
Yatsen$614.62M0.40-$11.56M-$0.32N/A

ODDITY Tech currently has a consensus price target of $27.23, suggesting a potential upside of 50.10%. Given ODDITY Tech's stronger consensus rating and higher possible upside, analysts plainly believe ODDITY Tech is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ODDITY Tech
4 Sell rating(s)
10 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, ODDITY Tech had 23 more articles in the media than Yatsen. MarketBeat recorded 25 mentions for ODDITY Tech and 2 mentions for Yatsen. ODDITY Tech's average media sentiment score of 0.66 beat Yatsen's score of 0.05 indicating that ODDITY Tech is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ODDITY Tech
5 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Yatsen
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

ODDITY Tech beats Yatsen on 14 of the 15 factors compared between the two stocks.

How does Yatsen compare to Honest?

Honest (NASDAQ:HNST) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, profitability and institutional ownership.

45.5% of Honest shares are held by institutional investors. 9.4% of Honest shares are held by company insiders. Comparatively, 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Honest currently has a consensus price target of $4.84, indicating a potential downside of 9.36%. Given Honest's stronger consensus rating and higher possible upside, research analysts clearly believe Honest is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yatsen has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.58-$15.69M-$0.11N/A
Yatsen$614.62M0.40-$11.56M-$0.32N/A

In the previous week, Yatsen had 1 more articles in the media than Honest. MarketBeat recorded 2 mentions for Yatsen and 1 mentions for Honest. Honest's average media sentiment score of 1.92 beat Yatsen's score of 0.05 indicating that Honest is being referred to more favorably in the media.

Company Overall Sentiment
Honest Very Positive
Yatsen Neutral

Honest has a net margin of -3.56% compared to Yatsen's net margin of -4.63%. Honest's return on equity of 4.31% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Yatsen -4.63%-7.26%-5.42%

Honest has a beta of 2.24, meaning that its stock price is 124% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.54, meaning that its stock price is 254% less volatile than the broader market.

Summary

Honest beats Yatsen on 12 of the 17 factors compared between the two stocks.

How does Yatsen compare to Betterware de Mexico SAPI de C?

Betterware de Mexico SAPI de C (NYSE:BWMX) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

In the previous week, Yatsen had 1 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 2 mentions for Yatsen and 1 mentions for Betterware de Mexico SAPI de C. Betterware de Mexico SAPI de C's average media sentiment score of 0.58 beat Yatsen's score of 0.05 indicating that Betterware de Mexico SAPI de C is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Betterware de Mexico SAPI de C
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Yatsen
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Betterware de Mexico SAPI de C has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.54, meaning that its stock price is 254% less volatile than the broader market.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Yatsen's net margin of -4.63%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Betterware de Mexico SAPI de C8.35% 77.89% 11.28%
Yatsen -4.63%-7.26%-5.42%

Betterware de Mexico SAPI de C has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Betterware de Mexico SAPI de C$744M0.87$55.37M$1.838.91
Yatsen$614.62M0.40-$11.56M-$0.32N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Betterware de Mexico SAPI de C beats Yatsen on 13 of the 15 factors compared between the two stocks.

How does Yatsen compare to Prenetics Global?

Prenetics Global (NASDAQ:PRE) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, media sentiment, dividends, earnings and analyst recommendations.

Yatsen has higher revenue and earnings than Prenetics Global. Yatsen is trading at a lower price-to-earnings ratio than Prenetics Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prenetics Global$92.39M4.02-$37.71M-$4.16N/A
Yatsen$614.62M0.40-$11.56M-$0.32N/A

In the previous week, Yatsen had 1 more articles in the media than Prenetics Global. MarketBeat recorded 2 mentions for Yatsen and 1 mentions for Prenetics Global. Prenetics Global's average media sentiment score of 1.89 beat Yatsen's score of 0.05 indicating that Prenetics Global is being referred to more favorably in the media.

Company Overall Sentiment
Prenetics Global Very Positive
Yatsen Neutral

25.0% of Prenetics Global shares are owned by institutional investors. 7.8% of Prenetics Global shares are owned by insiders. Comparatively, 29.0% of Yatsen shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Prenetics Global has a beta of 0.31, meaning that its share price is 69% less volatile than the broader market. Comparatively, Yatsen has a beta of -1.54, meaning that its share price is 254% less volatile than the broader market.

Prenetics Global presently has a consensus price target of $34.80, suggesting a potential upside of 58.04%. Given Prenetics Global's stronger consensus rating and higher possible upside, equities analysts plainly believe Prenetics Global is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yatsen has a net margin of -4.63% compared to Prenetics Global's net margin of -47.43%. Yatsen's return on equity of -7.26% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Prenetics Global-47.43% -21.41% -15.56%
Yatsen -4.63%-7.26%-5.42%

Summary

Prenetics Global and Yatsen tied by winning 8 of the 16 factors compared between the two stocks.

How does Yatsen compare to USANA Health Sciences?

USANA Health Sciences (NYSE:USNA) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings, media sentiment and analyst recommendations.

54.3% of USANA Health Sciences shares are owned by institutional investors. 0.8% of USANA Health Sciences shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

USANA Health Sciences has a beta of 0.68, indicating that its stock price is 32% less volatile than the broader market. Comparatively, Yatsen has a beta of -1.54, indicating that its stock price is 254% less volatile than the broader market.

USANA Health Sciences has a net margin of -2.43% compared to Yatsen's net margin of -4.63%. USANA Health Sciences' return on equity of 3.41% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
USANA Health Sciences-2.43% 3.41% 2.50%
Yatsen -4.63%-7.26%-5.42%

USANA Health Sciences has higher revenue and earnings than Yatsen. USANA Health Sciences is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USANA Health Sciences$925.26M0.29$10.76M-$1.21N/A
Yatsen$614.62M0.40-$11.56M-$0.32N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Yatsen had 2 more articles in the media than USANA Health Sciences. MarketBeat recorded 2 mentions for Yatsen and 0 mentions for USANA Health Sciences. Yatsen's average media sentiment score of 0.05 beat USANA Health Sciences' score of 0.00 indicating that Yatsen is being referred to more favorably in the news media.

Company Overall Sentiment
USANA Health Sciences Neutral
Yatsen Neutral

Summary

USANA Health Sciences beats Yatsen on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding YSG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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YSG vs. The Competition

MetricYatsenPersonal Care Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$240.14M$23.02B$15.75B$23.16B
Dividend YieldN/A4.58%3.23%3.59%
P/E Ratio-8.1920.1014.0328.22
Price / Sales0.4012.65262,948.9520.04
Price / Cash319.9626.5856.7333.71
Price / Book0.572.884.704.66
Net Income-$11.56M$1.13B$836.60M$1.07B
7 Day Performance-0.34%2.24%-0.19%-1.25%
1 Month Performance-18.13%1.35%-1.63%-4.31%
1 Year Performance-73.44%-16.66%9.69%8.36%

Yatsen Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YSG
Yatsen
0.4991 of 5 stars
$2.62
+2.3%
N/A-72.9%$240.14M$614.62MN/A1,623
ODD
ODDITY Tech
2.4987 of 5 stars
$13.02
-5.3%
$25.75
+97.8%
-70.8%$749.69M$809.84M16.48342
HNST
Honest
2.0721 of 5 stars
$5.74
-3.5%
$4.84
-15.7%
+33.2%$631.86M$371.32MN/A190
BWMX
Betterware de Mexico SAPI de C
4.0439 of 5 stars
$15.48
-1.7%
N/A+20.5%$611.31M$744M8.462,441
PRE
Prenetics Global
4.0202 of 5 stars
$25.62
+0.7%
$34.80
+35.8%
+132.0%$432.21M$92.39MN/A1

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This page (NYSE:YSG) was last updated on 9/17/2026 by MarketBeat.com Staff.
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