FOXF vs. HOG, LVWR, ZAPP, LOBO, EZGO, BRDS, LCID, ALV, XPEV, and ALSN
Should you be buying Fox Factory stock or one of its competitors? The main competitors of Fox Factory include Harley-Davidson (HOG), LiveWire Group (LVWR), Zapp Electric Vehicles Group (ZAPP), Lobo EV Technologies (LOBO), EZGO Technologies (EZGO), Bird Global (BRDS), Lucid Group (LCID), Autoliv (ALV), XPeng (XPEV), and Allison Transmission (ALSN).
Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings, media sentiment and community ranking.
Fox Factory has a beta of 1.66, indicating that its stock price is 66% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.
In the previous week, Harley-Davidson had 21 more articles in the media than Fox Factory. MarketBeat recorded 30 mentions for Harley-Davidson and 9 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.62 beat Harley-Davidson's score of 0.51 indicating that Fox Factory is being referred to more favorably in the media.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson has a net margin of 11.03% compared to Fox Factory's net margin of 5.41%. Harley-Davidson's return on equity of 19.48% beat Fox Factory's return on equity.
Fox Factory presently has a consensus price target of $47.67, suggesting a potential downside of 8.47%. Harley-Davidson has a consensus price target of $45.14, suggesting a potential upside of 22.54%. Given Harley-Davidson's stronger consensus rating and higher possible upside, analysts clearly believe Harley-Davidson is more favorable than Fox Factory.
85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Harley-Davidson received 496 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.28% of users gave Fox Factory an outperform vote.
Summary
Harley-Davidson beats Fox Factory on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FOXF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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