Fox Factory (FOXF) Competitors

$16.07 -0.08 (-0.50%)

Closing price 05/15/2026 04:00 PM Eastern

Extended Trading

$16.08 +0.00 (+0.03%)

As of 05/15/2026 07:16 PM Eastern

FOXF vs. BC, COTY, IMAX, OLPX, and KODK

Should you buy Fox Factory stock or one of its competitors? MarketBeat compares Fox Factory with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Fox Factory include Brunswick (BC), Coty (COTY), IMAX (IMAX), Olaplex (OLPX), and Eastman Kodak (KODK).

How does Fox Factory compare to Brunswick?

Fox Factory (NASDAQ:FOXF) and Brunswick (NYSE:BC) are related companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

In the previous week, Brunswick had 2 more articles in the media than Fox Factory. MarketBeat recorded 3 mentions for Brunswick and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Brunswick's score of 1.12 indicating that Fox Factory is being referred to more favorably in the media.

Company	Overall Sentiment
Fox Factory	Very Positive
Brunswick	Positive

Brunswick has a net margin of -2.47% compared to Fox Factory's net margin of -20.25%. Brunswick's return on equity of 13.30% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	-20.25%	5.20%	2.32%
Brunswick	-2.47%	13.30%	4.09%

Fox Factory currently has a consensus target price of $25.33, suggesting a potential upside of 57.64%. Brunswick has a consensus target price of $86.71, suggesting a potential upside of 11.91%. Given Fox Factory's higher possible upside, equities research analysts clearly believe Fox Factory is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47

99.3% of Brunswick shares are owned by institutional investors. 0.9% of Fox Factory shares are owned by company insiders. Comparatively, 1.0% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Fox Factory has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

Brunswick has higher revenue and earnings than Fox Factory. Brunswick is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.47B	0.46	-$544.58M	-$7.17	N/A
Brunswick	$5.36B	0.94	-$137.30M	-$2.10	N/A

Summary

Brunswick beats Fox Factory on 12 of the 16 factors compared between the two stocks.

How does Fox Factory compare to Coty?

Coty (NYSE:COTY) and Fox Factory (NASDAQ:FOXF) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, analyst recommendations and earnings.

In the previous week, Coty had 34 more articles in the media than Fox Factory. MarketBeat recorded 35 mentions for Coty and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Coty's score of 0.14 indicating that Fox Factory is being referred to more favorably in the news media.

Company	Overall Sentiment
Coty	Neutral
Fox Factory	Very Positive

42.4% of Coty shares are owned by institutional investors. 5.9% of Coty shares are owned by company insiders. Comparatively, 0.9% of Fox Factory shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Coty has a net margin of -9.20% compared to Fox Factory's net margin of -20.25%. Fox Factory's return on equity of 5.20% beat Coty's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coty	-9.20%	4.59%	1.47%
Fox Factory	-20.25%	5.20%	2.32%

Coty has higher revenue and earnings than Fox Factory. Coty is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coty	$5.89B	0.31	-$367.90M	-$0.62	N/A
Fox Factory	$1.47B	0.46	-$544.58M	-$7.17	N/A

Coty presently has a consensus target price of $3.70, suggesting a potential upside of 80.22%. Fox Factory has a consensus target price of $25.33, suggesting a potential upside of 57.64%. Given Coty's higher possible upside, research analysts plainly believe Coty is more favorable than Fox Factory.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coty	3 Sell rating(s)	13 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.88
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17

Coty has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market. Comparatively, Fox Factory has a beta of 1.37, indicating that its stock price is 37% more volatile than the broader market.

Summary

Coty and Fox Factory tied by winning 8 of the 16 factors compared between the two stocks.

How does Fox Factory compare to IMAX?

Fox Factory (NASDAQ:FOXF) and IMAX (NYSE:IMAX) are both small-cap consumer goods companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, media sentiment, profitability, analyst recommendations and risk.

In the previous week, IMAX had 1 more articles in the media than Fox Factory. MarketBeat recorded 2 mentions for IMAX and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat IMAX's score of 0.08 indicating that Fox Factory is being referred to more favorably in the media.

Company	Overall Sentiment
Fox Factory	Very Positive
IMAX	Neutral

93.5% of IMAX shares are held by institutional investors. 0.9% of Fox Factory shares are held by insiders. Comparatively, 20.5% of IMAX shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

IMAX has a net margin of 9.08% compared to Fox Factory's net margin of -20.25%. IMAX's return on equity of 13.61% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	-20.25%	5.20%	2.32%
IMAX	9.08%	13.61%	6.51%

IMAX has lower revenue, but higher earnings than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than IMAX, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.47B	0.46	-$544.58M	-$7.17	N/A
IMAX	$404.92M	4.56	$34.88M	$0.65	51.64

Fox Factory currently has a consensus target price of $25.33, indicating a potential upside of 57.64%. IMAX has a consensus target price of $44.89, indicating a potential upside of 33.72%. Given Fox Factory's higher possible upside, research analysts plainly believe Fox Factory is more favorable than IMAX.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17
IMAX	0 Sell rating(s)	1 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.91

Fox Factory has a beta of 1.37, indicating that its stock price is 37% more volatile than the broader market. Comparatively, IMAX has a beta of 0.37, indicating that its stock price is 63% less volatile than the broader market.

Summary

IMAX beats Fox Factory on 12 of the 17 factors compared between the two stocks.

How does Fox Factory compare to Olaplex?

Fox Factory (NASDAQ:FOXF) and Olaplex (NASDAQ:OLPX) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

Fox Factory currently has a consensus target price of $25.33, indicating a potential upside of 57.64%. Olaplex has a consensus target price of $1.92, indicating a potential downside of 5.28%. Given Fox Factory's stronger consensus rating and higher possible upside, equities analysts plainly believe Fox Factory is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17
Olaplex	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Olaplex had 6 more articles in the media than Fox Factory. MarketBeat recorded 7 mentions for Olaplex and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Olaplex's score of 1.20 indicating that Fox Factory is being referred to more favorably in the media.

Company	Overall Sentiment
Fox Factory	Very Positive
Olaplex	Positive

87.4% of Olaplex shares are owned by institutional investors. 0.9% of Fox Factory shares are owned by company insiders. Comparatively, 4.3% of Olaplex shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Olaplex has lower revenue, but higher earnings than Fox Factory. Olaplex is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.47B	0.46	-$544.58M	-$7.17	N/A
Olaplex	$422.96M	3.23	-$9.25M	-$0.02	N/A

Olaplex has a net margin of -3.53% compared to Fox Factory's net margin of -20.25%. Fox Factory's return on equity of 5.20% beat Olaplex's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	-20.25%	5.20%	2.32%
Olaplex	-3.53%	2.23%	1.31%

Fox Factory has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Olaplex has a beta of 1.87, indicating that its share price is 87% more volatile than the broader market.

Summary

Fox Factory and Olaplex tied by winning 8 of the 16 factors compared between the two stocks.

How does Fox Factory compare to Eastman Kodak?

Fox Factory (NASDAQ:FOXF) and Eastman Kodak (NYSE:KODK) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

In the previous week, Eastman Kodak had 6 more articles in the media than Fox Factory. MarketBeat recorded 7 mentions for Eastman Kodak and 1 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Eastman Kodak's score of 0.40 indicating that Fox Factory is being referred to more favorably in the media.

Company	Overall Sentiment
Fox Factory	Very Positive
Eastman Kodak	Neutral

Fox Factory presently has a consensus target price of $25.33, indicating a potential upside of 57.64%. Given Fox Factory's stronger consensus rating and higher probable upside, equities analysts plainly believe Fox Factory is more favorable than Eastman Kodak.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17
Eastman Kodak	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Eastman Kodak has lower revenue, but higher earnings than Fox Factory. Eastman Kodak is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.47B	0.46	-$544.58M	-$7.17	N/A
Eastman Kodak	$1.09B	0.87	-$128M	-$1.88	N/A

33.7% of Eastman Kodak shares are held by institutional investors. 0.9% of Fox Factory shares are held by insiders. Comparatively, 21.3% of Eastman Kodak shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Eastman Kodak has a net margin of -12.60% compared to Fox Factory's net margin of -20.25%. Fox Factory's return on equity of 5.20% beat Eastman Kodak's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	-20.25%	5.20%	2.32%
Eastman Kodak	-12.60%	-21.13%	-7.37%

Fox Factory has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Eastman Kodak has a beta of 1.66, indicating that its share price is 66% more volatile than the broader market.

Summary

Fox Factory beats Eastman Kodak on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FOXF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FOXF vs. The Competition

Export

Metric	Fox Factory	AUTO Industry	Auto Sector	NASDAQ Exchange
Market Cap	$673.91M	$72.16B	$22.49B	$12.30B
Dividend Yield	N/A	2.78%	2.73%	5.26%
P/E Ratio	-2.24	52.57	22.13	25.27
Price / Sales	0.46	29.44	17.68	62.35
Price / Cash	0.96	23.71	11.58	54.86
Price / Book	1.02	3.26	2.65	6.90
Net Income	-$544.58M	-$494.35M	$388.47M	$334.66M
7 Day Performance	-9.70%	-3.30%	-0.75%	0.12%
1 Month Performance	-7.48%	-3.07%	-1.53%	-0.18%
1 Year Performance	-38.29%	-19.15%	0.53%	30.62%

Fox Factory Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FOXF Fox Factory	3.5516 of 5 stars	$16.07 -0.5%	$25.33 +57.6%	-38.3%	$673.91M	$1.47B	N/A	3,700
BC Brunswick	3.8532 of 5 stars	$79.44 -2.8%	$86.71 +9.2%	+45.6%	$5.31B	$5.36B	N/A	14,000	Positive News
COTY Coty	4.5108 of 5 stars	$2.33 -5.9%	$3.70 +59.3%	-59.3%	$2.17B	$5.89B	N/A	11,636	Trending News Analyst Downgrade
IMAX IMAX	3.7449 of 5 stars	$33.85 -4.1%	$44.00 +30.0%	+23.4%	$1.94B	$410.21M	52.07	780
OLPX Olaplex	2.6006 of 5 stars	$2.04 flat	$1.92 -5.7%	+57.4%	$1.37B	$422.96M	N/A	170	Positive News Earnings Report Analyst Upgrade

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This page (NASDAQ:FOXF) was last updated on 5/17/2026 by MarketBeat.com Staff.

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Fox Factory (FOXF) Competitors

FOXF vs. BC, COTY, IMAX, OLPX, and KODK

How does Fox Factory compare to Brunswick?

Summary

How does Fox Factory compare to Coty?

Summary

How does Fox Factory compare to IMAX?

Summary

How does Fox Factory compare to Olaplex?

Summary

How does Fox Factory compare to Eastman Kodak?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FOXF vs. The Competition

Fox Factory Competitors List

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Fox Factory (FOXF) Competitors

FOXF vs. BC, COTY, IMAX, OLPX, and KODK

How does Fox Factory compare to Brunswick?

Does the media prefer FOXF or BC?

Is FOXF or BC more profitable?

Do analysts recommend FOXF or BC?

Do insiders & institutionals hold more shares of FOXF or BC?

Which has more risk and volatility, FOXF or BC?

Which has higher earnings & valuation, FOXF or BC?

Summary

How does Fox Factory compare to Coty?

Does the media prefer COTY or FOXF?

Do insiders & institutionals hold more shares of COTY or FOXF?

Is COTY or FOXF more profitable?

Which has stronger valuation and earnings, COTY or FOXF?

Do analysts recommend COTY or FOXF?

Which has more volatility & risk, COTY or FOXF?

Summary

How does Fox Factory compare to IMAX?

Does the media refer more to FOXF or IMAX?

Do insiders and institutionals believe in FOXF or IMAX?

Is FOXF or IMAX more profitable?

Which has higher valuation & earnings, FOXF or IMAX?

Do analysts rate FOXF or IMAX?

Which has more risk & volatility, FOXF or IMAX?

Summary

How does Fox Factory compare to Olaplex?

Do analysts recommend FOXF or OLPX?

Does the media prefer FOXF or OLPX?

Do institutionals and insiders believe in FOXF or OLPX?

Which has stronger earnings & valuation, FOXF or OLPX?

Is FOXF or OLPX more profitable?

Which has more volatility and risk, FOXF or OLPX?

Summary

How does Fox Factory compare to Eastman Kodak?

Does the media favor FOXF or KODK?

Do analysts rate FOXF or KODK?

Which has better valuation and earnings, FOXF or KODK?

Do institutionals & insiders believe in FOXF or KODK?

Is FOXF or KODK more profitable?

Which has more risk and volatility, FOXF or KODK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FOXF vs. The Competition

Fox Factory Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools