Olaplex (OLPX) Competitors

Olaplex (NASDAQ:OLPX) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, dividends, analyst recommendations, community ranking, risk, profitability, media sentiment and institutional ownership.

Which has more volatility & risk, OLPX or HELE?

Olaplex has a beta of 2.44, suggesting that its share price is 144% more volatile than the S&P 500. Comparatively, Helen of Troy has a beta of 0.86, suggesting that its share price is 14% less volatile than the S&P 500.

Do analysts recommend OLPX or HELE?

Olaplex presently has a consensus price target of $2.22, suggesting a potential downside of 0.89%. Helen of Troy has a consensus price target of $75.67, suggesting a potential upside of 4.34%. Given Helen of Troy's stronger consensus rating and higher probable upside, analysts clearly believe Helen of Troy is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Olaplex	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20
Helen of Troy	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Do insiders & institutionals have more ownership in OLPX or HELE?

87.4% of Olaplex shares are owned by institutional investors. 4.2% of Olaplex shares are owned by insiders. Comparatively, 0.4% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is OLPX or HELE more profitable?

Olaplex has a net margin of 10.95% compared to Helen of Troy's net margin of 7.35%. Olaplex's return on equity of 11.16% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Olaplex	10.95%	11.16%	5.43%
Helen of Troy	7.35%	9.31%	5.15%

Does the MarketBeat Community favor OLPX or HELE?

Helen of Troy received 293 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 57.60% of users gave Helen of Troy an outperform vote while only 32.58% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Olaplex	Outperform Votes 29 32.58%	Underperform Votes 60 67.42%
Helen of Troy	Outperform Votes 322 57.60%	Underperform Votes 237 42.40%

Does the media prefer OLPX or HELE?

In the previous week, Helen of Troy had 36 more articles in the media than Olaplex. MarketBeat recorded 42 mentions for Helen of Troy and 6 mentions for Olaplex. Olaplex's average media sentiment score of 1.44 beat Helen of Troy's score of 0.48 indicating that Olaplex is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Olaplex	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Helen of Troy	11 Very Positive mention(s)	7 Positive mention(s)	13 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has higher valuation and earnings, OLPX or HELE?

Helen of Troy has higher revenue and earnings than Olaplex. Helen of Troy is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Olaplex	$438.12M	3.43	$61.59M	$0.07	32.43
Helen of Troy	$2.01B	0.83	$168.59M	$5.98	12.13

Summary

Olaplex beats Helen of Troy on 9 of the 17 factors compared between the two stocks.