SNBR vs. FLXS, HOFT, WOW, FNKO, POWW, IHRT, SGC, GHG, HNST, and CDRO
Should you be buying Sleep Number stock or one of its competitors? The main competitors of Sleep Number include Flexsteel Industries (FLXS), Hooker Furnishings (HOFT), WideOpenWest (WOW), Funko (FNKO), AMMO (POWW), iHeartMedia (IHRT), Superior Group of Companies (SGC), GreenTree Hospitality Group (GHG), Honest (HNST), and Codere Online Luxembourg (CDRO). These companies are all part of the "consumer discretionary" sector.
Sleep Number (NASDAQ:SNBR) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability, community ranking, media sentiment and analyst recommendations.
Sleep Number received 204 more outperform votes than Flexsteel Industries when rated by MarketBeat users. However, 67.91% of users gave Flexsteel Industries an outperform vote while only 57.49% of users gave Sleep Number an outperform vote.
In the previous week, Sleep Number had 15 more articles in the media than Flexsteel Industries. MarketBeat recorded 18 mentions for Sleep Number and 3 mentions for Flexsteel Industries. Sleep Number's average media sentiment score of 0.39 beat Flexsteel Industries' score of 0.00 indicating that Sleep Number is being referred to more favorably in the media.
Flexsteel Industries has lower revenue, but higher earnings than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.
Sleep Number currently has a consensus target price of $13.17, suggesting a potential downside of 3.54%. Given Sleep Number's higher possible upside, equities analysts clearly believe Sleep Number is more favorable than Flexsteel Industries.
Flexsteel Industries has a net margin of 3.86% compared to Sleep Number's net margin of -0.81%. Flexsteel Industries' return on equity of 5.13% beat Sleep Number's return on equity.
85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are owned by institutional investors. 6.8% of Sleep Number shares are owned by company insiders. Comparatively, 15.9% of Flexsteel Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Sleep Number has a beta of 1.96, indicating that its stock price is 96% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.53, indicating that its stock price is 47% less volatile than the S&P 500.
Summary
Flexsteel Industries beats Sleep Number on 9 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SNBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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