Is PRPL or SNBR more profitable?

Sleep Number has a net margin of -12.98% compared to Purple Innovation's net margin of -13.65%. Company Net Margins Return on Equity Return on Assets Purple Innovation -13.65% N/A -12.25% Sleep Number -12.98% N/A -16.48%

Do analysts recommend SNBR or UG?

Sleep Number presently has a consensus price target of $3.50, suggesting a potential upside of 498.70%. Given Sleep Number's higher probable upside, equities research analysts clearly believe Sleep Number is more favorable than United-Guardian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sleep Number 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 United-Guardian 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Do analysts prefer SNBR or NTZ?

Sleep Number presently has a consensus price target of $3.50, suggesting a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher probable upside, analysts plainly believe Sleep Number is more favorable than Natuzzi. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sleep Number 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Natuzzi 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has better valuation and earnings, SNBR or NTZ?

Natuzzi has lower revenue, but higher earnings than Sleep Number. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sleep Number $1.41B 0.01 -$131.96M -$7.56 N/A Natuzzi $348.64M 0.07 -$33.87M N/A N/A

Is SNBR or NTZ more profitable?

Natuzzi has a net margin of -9.71% compared to Sleep Number's net margin of -12.98%. Sleep Number's return on equity of 0.00% beat Natuzzi's return on equity. Company Net Margins Return on Equity Return on Assets Sleep Number -12.98% N/A -16.48% Natuzzi -9.71% -76.40% -10.54%

Do analysts prefer SNBR or BNKK?

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher possible upside, analysts plainly believe Sleep Number is more favorable than Bonk. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sleep Number 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Bonk 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher valuation & earnings, SNBR or BNKK?

Bonk has lower revenue, but higher earnings than Sleep Number. Bonk is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sleep Number $1.41B 0.01 -$131.96M -$7.56 N/A Bonk $2.12M 5.28 -$68.19M -$4.65 N/A

Is SNBR or BNKK more profitable?

Sleep Number has a net margin of -12.98% compared to Bonk's net margin of -838.37%. Sleep Number's return on equity of 0.00% beat Bonk's return on equity. Company Net Margins Return on Equity Return on Assets Sleep Number -12.98% N/A -16.48% Bonk -838.37% -148.62% -122.50%

Do analysts recommend SNBR or CABR?

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher probable upside, equities analysts plainly believe Sleep Number is more favorable than Caring Brands. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sleep Number 2 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Caring Brands 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is SNBR or CABR more profitable?

Caring Brands has a net margin of 0.00% compared to Sleep Number's net margin of -12.98%. Company Net Margins Return on Equity Return on Assets Sleep Number -12.98% N/A -16.48% Caring Brands N/A N/A N/A

Sleep Number (SNBR) Competitors

$0.58 +0.06 (+11.33%)

Closing price 06/9/2026 04:00 PM Eastern

Extended Trading

$0.54 -0.04 (-7.29%)

As of 07:12 AM Eastern

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SNBR vs. PRPL, UG, NTZ, BNKK, and CABR

Should you buy Sleep Number stock or one of its competitors? MarketBeat compares Sleep Number with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sleep Number include Purple Innovation (PRPL), United-Guardian (UG), Natuzzi (NTZ), Bonk (BNKK), and Caring Brands (CABR). These companies are all part of the "consumer goods" industry.

How does Sleep Number compare to Purple Innovation?

Purple Innovation (NASDAQ:PRPL) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 85.7% of Sleep Number shares are held by institutional investors. 53.9% of Purple Innovation shares are held by insiders. Comparatively, 3.6% of Sleep Number shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Purple Innovation has higher earnings, but lower revenue than Sleep Number. Purple Innovation is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A

Purple Innovation currently has a consensus target price of $0.65, suggesting a potential upside of 60.41%. Sleep Number has a consensus target price of $3.50, suggesting a potential upside of 498.70%. Given Sleep Number's higher probable upside, analysts clearly believe Sleep Number is more favorable than Purple Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

In the previous week, Sleep Number had 9 more articles in the media than Purple Innovation. MarketBeat recorded 10 mentions for Sleep Number and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.90 beat Sleep Number's score of 0.56 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Overall Sentiment
Purple Innovation	Very Positive
Sleep Number	Positive

Sleep Number has a net margin of -12.98% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Sleep Number	-12.98%	N/A	-16.48%

Purple Innovation has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market. Comparatively, Sleep Number has a beta of 2.48, indicating that its share price is 148% more volatile than the broader market.

Summary

Purple Innovation beats Sleep Number on 8 of the 14 factors compared between the two stocks.

How does Sleep Number compare to United-Guardian?

Sleep Number (NASDAQ:SNBR) and United-Guardian (NASDAQ:UG) are both small-cap consumer goods companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

United-Guardian has a net margin of 21.62% compared to Sleep Number's net margin of -12.98%. United-Guardian's return on equity of 21.40% beat Sleep Number's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-12.98%	N/A	-16.48%
United-Guardian	21.62%	21.40%	18.40%

Sleep Number has a beta of 2.48, indicating that its stock price is 148% more volatile than the broader market. Comparatively, United-Guardian has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market.

Sleep Number presently has a consensus price target of $3.50, suggesting a potential upside of 498.70%. Given Sleep Number's higher probable upside, equities research analysts clearly believe Sleep Number is more favorable than United-Guardian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
United-Guardian	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 23.2% of United-Guardian shares are owned by institutional investors. 3.6% of Sleep Number shares are owned by insiders. Comparatively, 29.0% of United-Guardian shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

United-Guardian has lower revenue, but higher earnings than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than United-Guardian, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A
United-Guardian	$10.55M	3.03	$2.11M	$0.52	13.38

In the previous week, Sleep Number had 9 more articles in the media than United-Guardian. MarketBeat recorded 10 mentions for Sleep Number and 1 mentions for United-Guardian. United-Guardian's average media sentiment score of 1.89 beat Sleep Number's score of 0.56 indicating that United-Guardian is being referred to more favorably in the news media.

Company	Overall Sentiment
Sleep Number	Positive
United-Guardian	Very Positive

Summary

United-Guardian beats Sleep Number on 10 of the 15 factors compared between the two stocks.

How does Sleep Number compare to Natuzzi?

Sleep Number (NASDAQ:SNBR) and Natuzzi (NYSE:NTZ) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Natuzzi has a net margin of -9.71% compared to Sleep Number's net margin of -12.98%. Sleep Number's return on equity of 0.00% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-12.98%	N/A	-16.48%
Natuzzi	-9.71%	-76.40%	-10.54%

Sleep Number presently has a consensus price target of $3.50, suggesting a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher probable upside, analysts plainly believe Sleep Number is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

85.7% of Sleep Number shares are held by institutional investors. Comparatively, 6.1% of Natuzzi shares are held by institutional investors. 3.6% of Sleep Number shares are held by insiders. Comparatively, 0.6% of Natuzzi shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sleep Number has a beta of 2.48, meaning that its stock price is 148% more volatile than the broader market. Comparatively, Natuzzi has a beta of 0.42, meaning that its stock price is 58% less volatile than the broader market.

In the previous week, Sleep Number had 10 more articles in the media than Natuzzi. MarketBeat recorded 10 mentions for Sleep Number and 0 mentions for Natuzzi. Sleep Number's average media sentiment score of 0.56 beat Natuzzi's score of 0.00 indicating that Sleep Number is being referred to more favorably in the media.

Company	Overall Sentiment
Sleep Number	Positive
Natuzzi	Neutral

Natuzzi has lower revenue, but higher earnings than Sleep Number.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A
Natuzzi	$348.64M	0.07	-$33.87M	N/A	N/A

Summary

Sleep Number beats Natuzzi on 9 of the 13 factors compared between the two stocks.

How does Sleep Number compare to Bonk?

Sleep Number (NASDAQ:SNBR) and Bonk (NASDAQ:BNKK) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Sleep Number has a beta of 2.48, suggesting that its share price is 148% more volatile than the broader market. Comparatively, Bonk has a beta of 1.85, suggesting that its share price is 85% more volatile than the broader market.

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher possible upside, analysts plainly believe Sleep Number is more favorable than Bonk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Bonk	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, Sleep Number had 8 more articles in the media than Bonk. MarketBeat recorded 10 mentions for Sleep Number and 2 mentions for Bonk. Bonk's average media sentiment score of 1.15 beat Sleep Number's score of 0.56 indicating that Bonk is being referred to more favorably in the news media.

Company	Overall Sentiment
Sleep Number	Positive
Bonk	Positive

Bonk has lower revenue, but higher earnings than Sleep Number. Bonk is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A
Bonk	$2.12M	5.28	-$68.19M	-$4.65	N/A

85.7% of Sleep Number shares are held by institutional investors. Comparatively, 12.6% of Bonk shares are held by institutional investors. 3.6% of Sleep Number shares are held by insiders. Comparatively, 51.6% of Bonk shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Sleep Number has a net margin of -12.98% compared to Bonk's net margin of -838.37%. Sleep Number's return on equity of 0.00% beat Bonk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-12.98%	N/A	-16.48%
Bonk	-838.37%	-148.62%	-122.50%

Summary

Sleep Number beats Bonk on 10 of the 15 factors compared between the two stocks.

How does Sleep Number compare to Caring Brands?

Sleep Number (NASDAQ:SNBR) and Caring Brands (NASDAQ:CABR) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, earnings, analyst recommendations and dividends.

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 498.70%. Given Sleep Number's stronger consensus rating and higher probable upside, equities analysts plainly believe Sleep Number is more favorable than Caring Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Caring Brands	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Caring Brands has a net margin of 0.00% compared to Sleep Number's net margin of -12.98%.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-12.98%	N/A	-16.48%
Caring Brands	N/A	N/A	N/A

Caring Brands has lower revenue, but higher earnings than Sleep Number. Caring Brands is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.41B	0.01	-$131.96M	-$7.56	N/A
Caring Brands	N/A	N/A	-$6.28M	-$0.64	N/A

85.7% of Sleep Number shares are held by institutional investors. 3.6% of Sleep Number shares are held by company insiders. Comparatively, 14.6% of Caring Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Sleep Number had 8 more articles in the media than Caring Brands. MarketBeat recorded 10 mentions for Sleep Number and 2 mentions for Caring Brands. Sleep Number's average media sentiment score of 0.56 beat Caring Brands' score of 0.00 indicating that Sleep Number is being referred to more favorably in the media.

Company	Overall Sentiment
Sleep Number	Positive
Caring Brands	Neutral

Summary

Sleep Number beats Caring Brands on 7 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SNBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SNBR vs. The Competition

Export

Metric	Sleep Number	FURNITURE Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$12.10M	$579.39M	$7.24B	$12.06B
Dividend Yield	N/A	3.61%	2.99%	5.55%
P/E Ratio	-0.08	20.31	20.25	23.76
Price / Sales	0.01	0.37	4.29	105.22
Price / Cash	N/A	6.99	14.89	56.09
Price / Book	-0.02	1.07	3.68	6.72
Net Income	-$131.96M	$20.57M	$247.03M	$337.35M
7 Day Performance	-45.11%	-1.05%	0.36%	-1.21%
1 Month Performance	-79.49%	-7.41%	0.19%	1.41%
1 Year Performance	-93.69%	-13.88%	12.19%	23.64%

Sleep Number Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SNBR Sleep Number	2.8555 of 5 stars	$0.58 +11.3%	$3.50 +498.7%	-94.2%	$12.10M	$1.41B	N/A	3,133	Gap Up
PRPL Purple Innovation	4.1581 of 5 stars	$0.39 -0.7%	$0.65 +66.2%	-47.6%	$42.83M	$468.73M	N/A	1,100	Positive News
UG United-Guardian	2.1674 of 5 stars	$6.96 -0.7%	N/A	-16.6%	$32.21M	$10.55M	13.38	20	Positive News
NTZ Natuzzi	0.4472 of 5 stars	$2.40 flat	N/A	-43.6%	$26.43M	$348.64M	N/A	3,193
BNKK Bonk	1.5815 of 5 stars	$1.49 -4.5%	N/A	N/A	$12.48M	$2.12M	N/A	10	Positive News Short Interest Decrease

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This page (NASDAQ:SNBR) was last updated on 6/10/2026 by MarketBeat.com Staff.

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Sleep Number (SNBR) Competitors

SNBR vs. PRPL, UG, NTZ, BNKK, and CABR

How does Sleep Number compare to Purple Innovation?

Summary

How does Sleep Number compare to United-Guardian?

Summary

How does Sleep Number compare to Natuzzi?

Summary

How does Sleep Number compare to Bonk?

Summary

How does Sleep Number compare to Caring Brands?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SNBR vs. The Competition

Sleep Number Competitors List

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Sleep Number (SNBR) Competitors

SNBR vs. PRPL, UG, NTZ, BNKK, and CABR

How does Sleep Number compare to Purple Innovation?

Do insiders and institutionals hold more shares of PRPL or SNBR?

Which has higher valuation & earnings, PRPL or SNBR?

Do analysts rate PRPL or SNBR?

Does the media refer more to PRPL or SNBR?

Is PRPL or SNBR more profitable?

Which has more volatility and risk, PRPL or SNBR?

Summary

How does Sleep Number compare to United-Guardian?

Is SNBR or UG more profitable?

Which has more volatility and risk, SNBR or UG?

Do analysts recommend SNBR or UG?

Do insiders & institutionals have more ownership in SNBR or UG?

Which has stronger valuation and earnings, SNBR or UG?

Does the media prefer SNBR or UG?

Summary

How does Sleep Number compare to Natuzzi?

Is SNBR or NTZ more profitable?

Do analysts prefer SNBR or NTZ?

Do institutionals and insiders hold more shares of SNBR or NTZ?

Which has more risk and volatility, SNBR or NTZ?

Does the media prefer SNBR or NTZ?

Which has better valuation and earnings, SNBR or NTZ?

Summary

How does Sleep Number compare to Bonk?

Which has more risk & volatility, SNBR or BNKK?

Do analysts prefer SNBR or BNKK?

Does the media prefer SNBR or BNKK?

Which has higher valuation & earnings, SNBR or BNKK?

Do insiders and institutionals believe in SNBR or BNKK?

Is SNBR or BNKK more profitable?

Summary

How does Sleep Number compare to Caring Brands?

Do analysts recommend SNBR or CABR?

Is SNBR or CABR more profitable?

Which has stronger earnings and valuation, SNBR or CABR?

Do institutionals & insiders believe in SNBR or CABR?

Does the media prefer SNBR or CABR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SNBR vs. The Competition

Sleep Number Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools