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Brilliant Earth Group (BRLT) Competitors

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$1.28 +0.07 (+5.79%)
Closing price 08/7/2026 04:00 PM Eastern
Extended Trading
$1.22 -0.06 (-5.08%)
As of 08/7/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BRLT vs. BBW, BNED, SNDL, FLWS, and POWW

Should you buy Brilliant Earth Group stock or one of its competitors? MarketBeat compares Brilliant Earth Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Brilliant Earth Group include Build-A-Bear Workshop (BBW), Barnes & Noble Education (BNED), SNDL (SNDL), 1-800 FLOWERS.COM (FLWS), and Outdoor (POWW). These companies are all part of the "other specialty retail" industry.

How does Brilliant Earth Group compare to Build-A-Bear Workshop?

Brilliant Earth Group (NASDAQ:BRLT) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Brilliant Earth Group currently has a consensus target price of $1.74, suggesting a potential upside of 35.74%. Build-A-Bear Workshop has a consensus target price of $70.00, suggesting a potential upside of 89.83%. Given Build-A-Bear Workshop's stronger consensus rating and higher probable upside, analysts plainly believe Build-A-Bear Workshop is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Build-A-Bear Workshop
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Build-A-Bear Workshop has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.30-$3.63M-$0.31N/A
Build-A-Bear Workshop$529.83M0.87$52.20M$4.278.64

70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are owned by institutional investors. 83.2% of Brilliant Earth Group shares are owned by insiders. Comparatively, 4.0% of Build-A-Bear Workshop shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Build-A-Bear Workshop has a net margin of 10.48% compared to Brilliant Earth Group's net margin of -0.66%. Build-A-Bear Workshop's return on equity of 32.15% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.31% -6.00%
Build-A-Bear Workshop 10.48%32.15%14.83%

In the previous week, Brilliant Earth Group had 8 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 9 mentions for Brilliant Earth Group and 1 mentions for Build-A-Bear Workshop. Brilliant Earth Group's average media sentiment score of 1.04 beat Build-A-Bear Workshop's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Build-A-Bear Workshop
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brilliant Earth Group has a beta of 1.38, indicating that its stock price is 38% more volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Summary

Build-A-Bear Workshop beats Brilliant Earth Group on 12 of the 16 factors compared between the two stocks.

How does Brilliant Earth Group compare to Barnes & Noble Education?

Brilliant Earth Group (NASDAQ:BRLT) and Barnes & Noble Education (NYSE:BNED) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability, media sentiment and risk.

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 38.5% of Barnes & Noble Education shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by insiders. Comparatively, 1.2% of Barnes & Noble Education shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Brilliant Earth Group had 6 more articles in the media than Barnes & Noble Education. MarketBeat recorded 9 mentions for Brilliant Earth Group and 3 mentions for Barnes & Noble Education. Barnes & Noble Education's average media sentiment score of 1.22 beat Brilliant Earth Group's score of 1.04 indicating that Barnes & Noble Education is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Barnes & Noble Education
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brilliant Earth Group has a beta of 1.38, meaning that its share price is 38% more volatile than the broader market. Comparatively, Barnes & Noble Education has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market.

Brilliant Earth Group presently has a consensus target price of $1.74, indicating a potential upside of 35.74%. Barnes & Noble Education has a consensus target price of $17.25, indicating a potential upside of 34.99%. Given Brilliant Earth Group's higher probable upside, equities analysts clearly believe Brilliant Earth Group is more favorable than Barnes & Noble Education.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Barnes & Noble Education
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Barnes & Noble Education has a net margin of 0.98% compared to Brilliant Earth Group's net margin of -0.66%. Barnes & Noble Education's return on equity of 7.92% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.31% -6.00%
Barnes & Noble Education 0.98%7.92%2.29%

Barnes & Noble Education has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Barnes & Noble Education, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.30-$3.63M-$0.31N/A
Barnes & Noble Education$1.71B0.26$16.87M$0.4727.19

Summary

Barnes & Noble Education beats Brilliant Earth Group on 10 of the 16 factors compared between the two stocks.

How does Brilliant Earth Group compare to SNDL?

SNDL (NASDAQ:SNDL) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, media sentiment, analyst recommendations, institutional ownership, earnings and dividends.

In the previous week, Brilliant Earth Group had 3 more articles in the media than SNDL. MarketBeat recorded 9 mentions for Brilliant Earth Group and 6 mentions for SNDL. Brilliant Earth Group's average media sentiment score of 1.04 beat SNDL's score of 0.50 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SNDL
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brilliant Earth Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SNDL currently has a consensus target price of $5.00, suggesting a potential upside of 306.50%. Brilliant Earth Group has a consensus target price of $1.74, suggesting a potential upside of 35.74%. Given SNDL's stronger consensus rating and higher probable upside, equities research analysts plainly believe SNDL is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SNDL
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Brilliant Earth Group has a net margin of -0.66% compared to SNDL's net margin of -2.36%. SNDL's return on equity of -2.01% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
SNDL-2.36% -2.01% -1.67%
Brilliant Earth Group -0.66%-15.31%-6.00%

SNDL has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

Brilliant Earth Group has lower revenue, but higher earnings than SNDL. SNDL is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SNDL$677.32M0.47-$11.29M-$0.06N/A
Brilliant Earth Group$437.48M0.30-$3.63M-$0.31N/A

70.4% of Brilliant Earth Group shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

SNDL and Brilliant Earth Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Brilliant Earth Group compare to 1-800 FLOWERS.COM?

1-800 FLOWERS.COM (NASDAQ:FLWS) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

1-800 FLOWERS.COM currently has a consensus price target of $3.75, indicating a potential downside of 6.72%. Brilliant Earth Group has a consensus price target of $1.74, indicating a potential upside of 35.74%. Given Brilliant Earth Group's higher probable upside, analysts plainly believe Brilliant Earth Group is more favorable than 1-800 FLOWERS.COM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1-800 FLOWERS.COM
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Brilliant Earth Group has lower revenue, but higher earnings than 1-800 FLOWERS.COM. Brilliant Earth Group is trading at a lower price-to-earnings ratio than 1-800 FLOWERS.COM, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
1-800 FLOWERS.COM$1.69B0.15-$199.99M-$2.11N/A
Brilliant Earth Group$437.48M0.30-$3.63M-$0.31N/A

In the previous week, Brilliant Earth Group had 8 more articles in the media than 1-800 FLOWERS.COM. MarketBeat recorded 9 mentions for Brilliant Earth Group and 1 mentions for 1-800 FLOWERS.COM. Brilliant Earth Group's average media sentiment score of 1.04 beat 1-800 FLOWERS.COM's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
1-800 FLOWERS.COM
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

38.4% of 1-800 FLOWERS.COM shares are owned by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are owned by institutional investors. 52.2% of 1-800 FLOWERS.COM shares are owned by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

1-800 FLOWERS.COM has a beta of 1.35, meaning that its stock price is 35% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.38, meaning that its stock price is 38% more volatile than the broader market.

Brilliant Earth Group has a net margin of -0.66% compared to 1-800 FLOWERS.COM's net margin of -8.69%. Brilliant Earth Group's return on equity of -15.31% beat 1-800 FLOWERS.COM's return on equity.

Company Net Margins Return on Equity Return on Assets
1-800 FLOWERS.COM-8.69% -28.81% -8.75%
Brilliant Earth Group -0.66%-15.31%-6.00%

Summary

Brilliant Earth Group beats 1-800 FLOWERS.COM on 12 of the 16 factors compared between the two stocks.

How does Brilliant Earth Group compare to Outdoor?

Outdoor (NASDAQ:POWW) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, earnings, media sentiment, institutional ownership and profitability.

26.4% of Outdoor shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 25.0% of Outdoor shares are held by company insiders. Comparatively, 83.2% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Brilliant Earth Group had 8 more articles in the media than Outdoor. MarketBeat recorded 9 mentions for Brilliant Earth Group and 1 mentions for Outdoor. Brilliant Earth Group's average media sentiment score of 1.04 beat Outdoor's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brilliant Earth Group has a net margin of -0.66% compared to Outdoor's net margin of -6.92%. Outdoor's return on equity of 1.89% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Outdoor-6.92% 1.89% 1.63%
Brilliant Earth Group -0.66%-15.31%-6.00%

Outdoor has higher earnings, but lower revenue than Brilliant Earth Group. Outdoor is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Outdoor$51.12M4.84-$3.54M-$0.05N/A
Brilliant Earth Group$437.48M0.30-$3.63M-$0.31N/A

Outdoor currently has a consensus price target of $2.63, indicating a potential upside of 23.24%. Brilliant Earth Group has a consensus price target of $1.74, indicating a potential upside of 35.74%. Given Brilliant Earth Group's higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Outdoor
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Outdoor has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

Summary

Brilliant Earth Group beats Outdoor on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupSpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$122.34M$11.86B$13.29B$12.87B
Dividend YieldN/A96.93%53.20%9.91%
P/E Ratio-4.4125.9246.7725.20
Price / Sales0.3018.2891.3998.50
Price / CashN/A13.7526.2149.72
Price / Book1.625.954.596.21
Net Income-$3.63M$435.71M$443.86M$342.45M
7 Day Performance21.90%2.28%2.06%4.41%
1 Month Performance14.29%4.50%3.05%-0.28%
1 Year Performance-26.86%6.06%3.36%22.60%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
2.9963 of 5 stars
$1.28
+5.8%
$1.74
+35.7%
-32.6%$122.34M$437.48MN/A420
BBW
Build-A-Bear Workshop
3.3668 of 5 stars
$36.40
+4.9%
$70.00
+92.3%
-26.0%$456.46M$529.83M8.525,500
BNED
Barnes & Noble Education
4.4358 of 5 stars
$12.70
+0.4%
$17.25
+35.9%
+47.6%$439.76M$1.71B27.013,613
SNDL
SNDL
3.1721 of 5 stars
$1.23
+2.1%
$5.00
+308.2%
-26.3%$315.32M$677.32MN/A2,751
FLWS
1-800 FLOWERS.COM
0.7504 of 5 stars
$3.98
-1.2%
$3.75
-5.8%
-28.1%$255.12M$1.69BN/A3,900

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This page (NASDAQ:BRLT) was last updated on 8/8/2026 by MarketBeat.com Staff.
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