Brilliant Earth Group (BRLT) Competitors

$1.26 +0.03 (+2.44%)

Closing price 05/14/2026 04:00 PM Eastern

Extended Trading

$1.28 +0.02 (+1.98%)

As of 05:55 AM Eastern

BRLT vs. ETD, LVWR, HBB, YSG, and GPRO

Should you buy Brilliant Earth Group stock or one of its competitors? MarketBeat compares Brilliant Earth Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Brilliant Earth Group include Ethan Allen Interiors (ETD), LiveWire Group (LVWR), Hamilton Beach Brands (HBB), Yatsen (YSG), and GoPro (GPRO). These companies are all part of the "consumer goods" industry.

How does Brilliant Earth Group compare to Ethan Allen Interiors?

Brilliant Earth Group (NASDAQ:BRLT) and Ethan Allen Interiors (NYSE:ETD) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

Ethan Allen Interiors has a net margin of 6.81% compared to Brilliant Earth Group's net margin of -0.71%. Ethan Allen Interiors' return on equity of 8.54% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brilliant Earth Group	-0.71%	-18.23%	-7.15%
Ethan Allen Interiors	6.81%	8.54%	5.60%

Brilliant Earth Group has a beta of 1.43, indicating that its share price is 43% more volatile than the broader market. Comparatively, Ethan Allen Interiors has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market.

Ethan Allen Interiors has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Ethan Allen Interiors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brilliant Earth Group	$437.48M	0.29	-$3.63M	-$0.31	N/A
Ethan Allen Interiors	$593.09M	0.81	$51.60M	$1.58	12.00

Brilliant Earth Group presently has a consensus target price of $1.74, indicating a potential upside of 37.90%. Ethan Allen Interiors has a consensus target price of $24.00, indicating a potential upside of 26.58%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe Brilliant Earth Group is more favorable than Ethan Allen Interiors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88
Ethan Allen Interiors	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

In the previous week, Brilliant Earth Group had 2 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 3 mentions for Brilliant Earth Group and 1 mentions for Ethan Allen Interiors. Brilliant Earth Group's average media sentiment score of 0.85 beat Ethan Allen Interiors' score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brilliant Earth Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ethan Allen Interiors	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 83.8% of Ethan Allen Interiors shares are owned by institutional investors. 83.9% of Brilliant Earth Group shares are owned by insiders. Comparatively, 9.9% of Ethan Allen Interiors shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Ethan Allen Interiors beats Brilliant Earth Group on 9 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to LiveWire Group?

LiveWire Group (NYSE:LVWR) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, media sentiment, institutional ownership, profitability, earnings and risk.

0.9% of LiveWire Group shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 0.4% of LiveWire Group shares are held by company insiders. Comparatively, 83.9% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

LiveWire Group has a beta of 1.78, indicating that its share price is 78% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.43, indicating that its share price is 43% more volatile than the broader market.

Brilliant Earth Group has a consensus target price of $1.74, suggesting a potential upside of 37.90%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, analysts plainly believe Brilliant Earth Group is more favorable than LiveWire Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
LiveWire Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88

In the previous week, Brilliant Earth Group had 2 more articles in the media than LiveWire Group. MarketBeat recorded 3 mentions for Brilliant Earth Group and 1 mentions for LiveWire Group. Brilliant Earth Group's average media sentiment score of 0.85 beat LiveWire Group's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
LiveWire Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brilliant Earth Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Brilliant Earth Group has higher revenue and earnings than LiveWire Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than LiveWire Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LiveWire Group	$28.04M	10.64	-$75.11M	-$0.37	N/A
Brilliant Earth Group	$437.48M	0.29	-$3.63M	-$0.31	N/A

Brilliant Earth Group has a net margin of -0.71% compared to LiveWire Group's net margin of -263.77%. Brilliant Earth Group's return on equity of -18.23% beat LiveWire Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
LiveWire Group	-263.77%	-137.09%	-62.55%
Brilliant Earth Group	-0.71%	-18.23%	-7.15%

Summary

Brilliant Earth Group beats LiveWire Group on 12 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

Hamilton Beach Brands has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.43, indicating that its stock price is 43% more volatile than the broader market.

Hamilton Beach Brands has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$606.85M	0.43	$26.45M	$2.09	9.14
Brilliant Earth Group	$437.48M	0.29	-$3.63M	-$0.31	N/A

In the previous week, Hamilton Beach Brands had 1 more articles in the media than Brilliant Earth Group. MarketBeat recorded 4 mentions for Hamilton Beach Brands and 3 mentions for Brilliant Earth Group. Brilliant Earth Group's average media sentiment score of 0.85 beat Hamilton Beach Brands' score of 0.45 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hamilton Beach Brands	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brilliant Earth Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Brilliant Earth Group has a consensus target price of $1.74, suggesting a potential upside of 37.90%. Given Brilliant Earth Group's higher probable upside, analysts plainly believe Brilliant Earth Group is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88

Hamilton Beach Brands has a net margin of 4.73% compared to Brilliant Earth Group's net margin of -0.71%. Hamilton Beach Brands' return on equity of 16.21% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	4.73%	16.21%	7.40%
Brilliant Earth Group	-0.71%	-18.23%	-7.15%

50.6% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by insiders. Comparatively, 83.9% of Brilliant Earth Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Hamilton Beach Brands beats Brilliant Earth Group on 10 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to Yatsen?

Brilliant Earth Group (NASDAQ:BRLT) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

In the previous week, Brilliant Earth Group had 3 more articles in the media than Yatsen. MarketBeat recorded 3 mentions for Brilliant Earth Group and 0 mentions for Yatsen. Brilliant Earth Group's average media sentiment score of 0.85 beat Yatsen's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company	Overall Sentiment
Brilliant Earth Group	Positive
Yatsen	Neutral

Brilliant Earth Group has a beta of 1.43, indicating that its stock price is 43% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.65, indicating that its stock price is 265% less volatile than the broader market.

Brilliant Earth Group has higher earnings, but lower revenue than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brilliant Earth Group	$437.48M	0.29	-$3.63M	-$0.31	N/A
Yatsen	$4.30B	0.06	-$11.56M	-$0.13	N/A

70.4% of Brilliant Earth Group shares are owned by institutional investors. 83.9% of Brilliant Earth Group shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Brilliant Earth Group has a net margin of -0.71% compared to Yatsen's net margin of -1.87%. Yatsen's return on equity of -2.65% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brilliant Earth Group	-0.71%	-18.23%	-7.15%
Yatsen	-1.87%	-2.65%	-2.04%

Brilliant Earth Group presently has a consensus price target of $1.74, suggesting a potential upside of 37.90%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, research analysts clearly believe Brilliant Earth Group is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88
Yatsen	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Brilliant Earth Group beats Yatsen on 11 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to GoPro?

GoPro (NASDAQ:GPRO) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Brilliant Earth Group has a net margin of -0.71% compared to GoPro's net margin of -20.70%. Brilliant Earth Group's return on equity of -18.23% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
Brilliant Earth Group	-0.71%	-18.23%	-7.15%

GoPro has a beta of 2.46, indicating that its share price is 146% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.43, indicating that its share price is 43% more volatile than the broader market.

Brilliant Earth Group has a consensus price target of $1.74, suggesting a potential upside of 37.90%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, analysts clearly believe Brilliant Earth Group is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88

70.1% of GoPro shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 18.4% of GoPro shares are held by company insiders. Comparatively, 83.9% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Brilliant Earth Group has lower revenue, but higher earnings than GoPro. Brilliant Earth Group is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.28	-$93.49M	-$0.79	N/A
Brilliant Earth Group	$437.48M	0.29	-$3.63M	-$0.31	N/A

In the previous week, GoPro had 22 more articles in the media than Brilliant Earth Group. MarketBeat recorded 25 mentions for GoPro and 3 mentions for Brilliant Earth Group. Brilliant Earth Group's average media sentiment score of 0.85 beat GoPro's score of 0.39 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	5 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brilliant Earth Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Brilliant Earth Group beats GoPro on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BRLT vs. The Competition

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Metric	Brilliant Earth Group	RETAIL Industry	Retail Sector	NASDAQ Exchange
Market Cap	$124.36M	$33.85B	$27.68B	$12.37B
Dividend Yield	N/A	2.69%	178.42%	5.35%
P/E Ratio	-4.06	9.19	16.69	25.63
Price / Sales	0.29	2.30	2.25	76.59
Price / Cash	N/A	20.77	14.59	56.33
Price / Book	1.77	3.87	5.89	6.97
Net Income	-$3.63M	$598.20M	$964.03M	$333.62M
7 Day Performance	-11.89%	-2.11%	-3.07%	1.09%
1 Month Performance	-7.35%	2.87%	-3.58%	3.08%
1 Year Performance	-17.11%	47.67%	-1.60%	35.68%

Brilliant Earth Group Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
BRLT Brilliant Earth Group	3.5233 of 5 stars	$1.26 +2.4%	$1.74 +37.9%	-16.0%	$124.36M	$437.48M	N/A	420
ETD Ethan Allen Interiors	3.0601 of 5 stars	$20.27 +1.1%	$24.00 +18.4%	-29.8%	$515.77M	$614.65M	12.83	3,211
LVWR LiveWire Group	0.0731 of 5 stars	$1.78 +6.3%	N/A	+39.7%	$362.91M	$25.67M	N/A	220
HBB Hamilton Beach Brands	1.9721 of 5 stars	$20.75 +3.1%	N/A	+7.5%	$278.58M	$606.85M	10.59	700
YSG Yatsen	0.6496 of 5 stars	$2.92 +0.2%	N/A	-50.5%	$273.79M	$614.62M	N/A	1,350

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This page (NASDAQ:BRLT) was last updated on 5/15/2026 by MarketBeat.com Staff.

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Brilliant Earth Group (BRLT) Competitors

BRLT vs. ETD, LVWR, HBB, YSG, and GPRO

How does Brilliant Earth Group compare to Ethan Allen Interiors?

Summary

How does Brilliant Earth Group compare to LiveWire Group?

Summary

How does Brilliant Earth Group compare to Hamilton Beach Brands?

Summary

How does Brilliant Earth Group compare to Yatsen?

Summary

How does Brilliant Earth Group compare to GoPro?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRLT vs. The Competition

Brilliant Earth Group Competitors List

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Stock Ideas and Recommendations

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Brilliant Earth Group (BRLT) Competitors

BRLT vs. ETD, LVWR, HBB, YSG, and GPRO

How does Brilliant Earth Group compare to Ethan Allen Interiors?

Is BRLT or ETD more profitable?

Which has more risk and volatility, BRLT or ETD?

Which has stronger earnings and valuation, BRLT or ETD?

Do analysts rate BRLT or ETD?

Does the media refer more to BRLT or ETD?

Do institutionals & insiders have more ownership in BRLT or ETD?

Summary

How does Brilliant Earth Group compare to LiveWire Group?

Do institutionals and insiders hold more shares of LVWR or BRLT?

Which has more risk and volatility, LVWR or BRLT?

Do analysts prefer LVWR or BRLT?

Does the media prefer LVWR or BRLT?

Which has better valuation & earnings, LVWR or BRLT?

Is LVWR or BRLT more profitable?

Summary

How does Brilliant Earth Group compare to Hamilton Beach Brands?

Which has more risk & volatility, HBB or BRLT?

Which has stronger valuation and earnings, HBB or BRLT?

Does the media favor HBB or BRLT?

Do analysts prefer HBB or BRLT?

Is HBB or BRLT more profitable?

Do insiders & institutionals hold more shares of HBB or BRLT?

Summary

How does Brilliant Earth Group compare to Yatsen?

Does the media refer more to BRLT or YSG?

Which has more risk and volatility, BRLT or YSG?

Which has stronger earnings & valuation, BRLT or YSG?

Do institutionals & insiders hold more shares of BRLT or YSG?

Is BRLT or YSG more profitable?

Do analysts rate BRLT or YSG?

Summary

How does Brilliant Earth Group compare to GoPro?

Is GPRO or BRLT more profitable?

Which has more risk and volatility, GPRO or BRLT?

Do analysts prefer GPRO or BRLT?

Do insiders and institutionals believe in GPRO or BRLT?

Which has preferable earnings & valuation, GPRO or BRLT?

Does the media prefer GPRO or BRLT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRLT vs. The Competition

Brilliant Earth Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools