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Brilliant Earth Group (BRLT) Competitors

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$1.40 -0.03 (-2.10%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$1.40 0.00 (0.00%)
As of 09/18/2026 07:56 PM Eastern
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BRLT vs. BNED, SNDL, BBW, POWW, and IMMR

Should you buy Brilliant Earth Group stock or one of its competitors? Brilliant Earth Group's main competitors and comparable companies include Barnes & Noble Education (BNED), SNDL (SNDL), Build-A-Bear Workshop (BBW), Outdoor (POWW), and Immersion (IMMR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "other specialty retail" industry.

How does Brilliant Earth Group compare to Barnes & Noble Education?

Brilliant Earth Group (NASDAQ:BRLT) and Barnes & Noble Education (NYSE:BNED) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

Brilliant Earth Group has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market. Comparatively, Barnes & Noble Education has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market.

In the previous week, Brilliant Earth Group and Brilliant Earth Group both had 1 articles in the media. Brilliant Earth Group's average media sentiment score of 1.70 beat Barnes & Noble Education's score of 0.68 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Barnes & Noble Education
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Barnes & Noble Education has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Barnes & Noble Education, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.33-$3.63M-$0.29N/A
Barnes & Noble Education$1.71B0.22$16.87M$0.6416.63

Brilliant Earth Group currently has a consensus price target of $1.74, suggesting a potential upside of 24.11%. Barnes & Noble Education has a consensus price target of $17.25, suggesting a potential upside of 62.12%. Given Barnes & Noble Education's stronger consensus rating and higher possible upside, analysts clearly believe Barnes & Noble Education is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Barnes & Noble Education
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 38.5% of Barnes & Noble Education shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by insiders. Comparatively, 1.7% of Barnes & Noble Education shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Barnes & Noble Education has a net margin of 1.29% compared to Brilliant Earth Group's net margin of -0.66%. Barnes & Noble Education's return on equity of 8.77% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.48% -5.99%
Barnes & Noble Education 1.29%8.77%2.66%

Summary

Barnes & Noble Education beats Brilliant Earth Group on 10 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to SNDL?

SNDL (NASDAQ:SNDL) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, dividends, risk and institutional ownership.

Brilliant Earth Group has a consensus price target of $1.74, indicating a potential upside of 24.11%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts clearly believe Brilliant Earth Group is more favorable than SNDL.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SNDL
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Brilliant Earth Group has lower revenue, but higher earnings than SNDL. SNDL is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SNDL$677.32M0.52-$11.29M-$0.06N/A
Brilliant Earth Group$437.48M0.33-$3.63M-$0.29N/A

Brilliant Earth Group has a net margin of -0.66% compared to SNDL's net margin of -2.36%. SNDL's return on equity of -2.01% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
SNDL-2.36% -2.01% -1.67%
Brilliant Earth Group -0.66%-15.48%-5.99%

70.4% of Brilliant Earth Group shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, SNDL and SNDL both had 1 articles in the media. Brilliant Earth Group's average media sentiment score of 1.70 beat SNDL's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SNDL
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

SNDL has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market.

Summary

Brilliant Earth Group beats SNDL on 9 of the 14 factors compared between the two stocks.

How does Brilliant Earth Group compare to Build-A-Bear Workshop?

Brilliant Earth Group (NASDAQ:BRLT) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, media sentiment, institutional ownership, profitability and dividends.

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Comparatively, 4.0% of Build-A-Bear Workshop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Build-A-Bear Workshop has a net margin of 9.96% compared to Brilliant Earth Group's net margin of -0.66%. Build-A-Bear Workshop's return on equity of 29.66% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.48% -5.99%
Build-A-Bear Workshop 9.96%29.66%13.60%

Brilliant Earth Group presently has a consensus price target of $1.74, suggesting a potential upside of 24.11%. Build-A-Bear Workshop has a consensus price target of $53.50, suggesting a potential upside of 118.86%. Given Build-A-Bear Workshop's stronger consensus rating and higher possible upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Build-A-Bear Workshop
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Build-A-Bear Workshop had 1 more articles in the media than Brilliant Earth Group. MarketBeat recorded 2 mentions for Build-A-Bear Workshop and 1 mentions for Brilliant Earth Group. Brilliant Earth Group's average media sentiment score of 1.70 beat Build-A-Bear Workshop's score of -0.09 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Build-A-Bear Workshop
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brilliant Earth Group has a beta of 1.42, meaning that its stock price is 42% more volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

Build-A-Bear Workshop has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.33-$3.63M-$0.29N/A
Build-A-Bear Workshop$529.83M0.57$52.20M$4.036.07

Summary

Build-A-Bear Workshop beats Brilliant Earth Group on 13 of the 16 factors compared between the two stocks.

How does Brilliant Earth Group compare to Outdoor?

Brilliant Earth Group (NASDAQ:BRLT) and Outdoor (NASDAQ:POWW) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Outdoor has lower revenue, but higher earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.33-$3.63M-$0.29N/A
Outdoor$51.12M4.97-$3.54M$0.0373.00

Brilliant Earth Group presently has a consensus price target of $1.74, indicating a potential upside of 24.11%. Outdoor has a consensus price target of $2.63, indicating a potential upside of 19.86%. Given Brilliant Earth Group's higher probable upside, research analysts clearly believe Brilliant Earth Group is more favorable than Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Outdoor
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 26.4% of Outdoor shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Comparatively, 28.1% of Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Outdoor has a net margin of 12.08% compared to Brilliant Earth Group's net margin of -0.66%. Outdoor's return on equity of 1.90% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.48% -5.99%
Outdoor 12.08%1.90%1.67%

Brilliant Earth Group has a beta of 1.42, suggesting that its stock price is 42% more volatile than the broader market. Comparatively, Outdoor has a beta of 1.01, suggesting that its stock price is 1% more volatile than the broader market.

In the previous week, Brilliant Earth Group had 1 more articles in the media than Outdoor. MarketBeat recorded 1 mentions for Brilliant Earth Group and 0 mentions for Outdoor. Brilliant Earth Group's average media sentiment score of 1.70 beat Outdoor's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Overall Sentiment
Brilliant Earth Group Very Positive
Outdoor Neutral

Summary

Outdoor beats Brilliant Earth Group on 10 of the 17 factors compared between the two stocks.

How does Brilliant Earth Group compare to Immersion?

Brilliant Earth Group (NASDAQ:BRLT) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings, valuation and media sentiment.

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 60.6% of Immersion shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by insiders. Comparatively, 10.6% of Immersion shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Brilliant Earth Group currently has a consensus target price of $1.74, indicating a potential upside of 24.11%. Immersion has a consensus target price of $13.50, indicating a potential upside of 87.24%. Given Immersion's stronger consensus rating and higher probable upside, analysts clearly believe Immersion is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Immersion has a net margin of 0.60% compared to Brilliant Earth Group's net margin of -0.66%. Immersion's return on equity of 1.83% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.66% -15.48% -5.99%
Immersion 0.60%1.83%0.82%

Brilliant Earth Group has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market.

In the previous week, Immersion had 12 more articles in the media than Brilliant Earth Group. MarketBeat recorded 13 mentions for Immersion and 1 mentions for Brilliant Earth Group. Brilliant Earth Group's average media sentiment score of 1.70 beat Immersion's score of 0.76 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Immersion
3 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Immersion has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.33-$3.63M-$0.29N/A
Immersion$1.73B0.14$4.52M$0.3421.21

Summary

Immersion beats Brilliant Earth Group on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupSpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$142.55M$10.37B$12.48B$13.19B
Dividend YieldN/A152.15%61.18%12.81%
P/E Ratio-4.8324.0444.2625.40
Price / Sales0.3317.3993.5089.45
Price / CashN/A12.8928.3951.42
Price / Book1.775.143.966.33
Net Income-$3.63M$440.03M$445.74M$358.33M
7 Day Performance-1.41%-2.32%-1.62%1.12%
1 Month Performance5.26%-5.71%-4.59%-2.39%
1 Year Performance-43.32%-10.93%-7.86%5.35%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
3.8311 of 5 stars
$1.40
-2.1%
$1.74
+24.1%
-43.3%$142.55M$437.48MN/A785
BNED
Barnes & Noble Education
3.4122 of 5 stars
$10.61
-0.5%
$17.25
+62.7%
+13.7%$367.02M$1.71B16.543,613
SNDL
SNDL
0.9361 of 5 stars
$1.37
+0.4%
N/A-44.5%$351.35M$928.39MN/A2,751
BBW
Build-A-Bear Workshop
4.4175 of 5 stars
$24.53
-3.7%
$53.50
+118.1%
-66.6%$303.11M$517.75M6.115,500
POWW
Outdoor
3.7406 of 5 stars
$2.15
+0.7%
$2.63
+22.4%
+52.1%$248.95M$53.75M71.5263

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This page (NASDAQ:BRLT) was last updated on 9/20/2026 by MarketBeat.com Staff.
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