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Brilliant Earth Group (BRLT) Competitors

Brilliant Earth Group logo
$1.19 -0.03 (-2.46%)
Closing price 06/5/2026 04:00 PM Eastern
Extended Trading
$1.20 +0.02 (+1.26%)
As of 06/5/2026 07:53 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BRLT vs. YSG, LVWR, HBB, WALD, and PTNM

Should you buy Brilliant Earth Group stock or one of its competitors? MarketBeat compares Brilliant Earth Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Brilliant Earth Group include Yatsen (YSG), LiveWire Group (LVWR), Hamilton Beach Brands (HBB), Waldencast (WALD), and Pitanium (PTNM). These companies are all part of the "consumer goods" industry.

How does Brilliant Earth Group compare to Yatsen?

Yatsen (NYSE:YSG) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, risk, profitability, earnings, dividends, analyst recommendations, valuation and institutional ownership.

Brilliant Earth Group has a consensus price target of $1.74, indicating a potential upside of 46.01%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, analysts clearly believe Brilliant Earth Group is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Yatsen has a beta of -1.59, suggesting that its stock price is 259% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.36, suggesting that its stock price is 36% more volatile than the broader market.

Brilliant Earth Group has a net margin of -0.71% compared to Yatsen's net margin of -3.04%. Yatsen's return on equity of -4.54% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-3.04% -4.54% -3.49%
Brilliant Earth Group -0.71%-18.23%-7.15%

Brilliant Earth Group has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$614.62M0.41-$11.56M-$0.21N/A
Brilliant Earth Group$437.48M0.28-$3.63M-$0.31N/A

70.4% of Brilliant Earth Group shares are owned by institutional investors. 29.0% of Yatsen shares are owned by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Yatsen and Yatsen both had 1 articles in the media. Brilliant Earth Group's average media sentiment score of 1.34 beat Yatsen's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Brilliant Earth Group beats Yatsen on 9 of the 14 factors compared between the two stocks.

How does Brilliant Earth Group compare to LiveWire Group?

Brilliant Earth Group (NASDAQ:BRLT) and LiveWire Group (NYSE:LVWR) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.

In the previous week, Brilliant Earth Group and Brilliant Earth Group both had 1 articles in the media. Brilliant Earth Group's average media sentiment score of 1.34 beat LiveWire Group's score of 1.34 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
LiveWire Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brilliant Earth Group has higher revenue and earnings than LiveWire Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than LiveWire Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.28-$3.63M-$0.31N/A
LiveWire Group$25.67M9.63-$75.11M-$0.37N/A

70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 0.9% of LiveWire Group shares are owned by institutional investors. 83.2% of Brilliant Earth Group shares are owned by insiders. Comparatively, 0.4% of LiveWire Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Brilliant Earth Group presently has a consensus price target of $1.74, indicating a potential upside of 46.01%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Brilliant Earth Group is more favorable than LiveWire Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Brilliant Earth Group has a net margin of -0.71% compared to LiveWire Group's net margin of -263.77%. Brilliant Earth Group's return on equity of -18.23% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
LiveWire Group -263.77%-137.09%-62.55%

Brilliant Earth Group has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market. Comparatively, LiveWire Group has a beta of 1.68, indicating that its share price is 68% more volatile than the broader market.

Summary

Brilliant Earth Group beats LiveWire Group on 11 of the 14 factors compared between the two stocks.

How does Brilliant Earth Group compare to Hamilton Beach Brands?

Brilliant Earth Group (NASDAQ:BRLT) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer goods companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

Brilliant Earth Group presently has a consensus price target of $1.74, suggesting a potential upside of 46.01%. Given Brilliant Earth Group's higher probable upside, research analysts plainly believe Brilliant Earth Group is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Brilliant Earth Group has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.22, indicating that its share price is 78% less volatile than the broader market.

Hamilton Beach Brands has a net margin of 4.73% compared to Brilliant Earth Group's net margin of -0.71%. Hamilton Beach Brands' return on equity of 16.21% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
Hamilton Beach Brands 4.73%16.21%7.40%

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Brilliant Earth Group had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 1 mentions for Brilliant Earth Group and 0 mentions for Hamilton Beach Brands. Brilliant Earth Group's average media sentiment score of 1.34 beat Hamilton Beach Brands' score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Overall Sentiment
Brilliant Earth Group Positive
Hamilton Beach Brands Neutral

Hamilton Beach Brands has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.28-$3.63M-$0.31N/A
Hamilton Beach Brands$606.85M0.43$26.45M$2.099.29

Summary

Hamilton Beach Brands beats Brilliant Earth Group on 9 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to Waldencast?

Waldencast (NASDAQ:WALD) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

Waldencast has a net margin of 0.00% compared to Brilliant Earth Group's net margin of -0.71%. Waldencast's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
WaldencastN/A N/A N/A
Brilliant Earth Group -0.71%-18.23%-7.15%

Brilliant Earth Group has higher revenue and earnings than Waldencast.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Waldencast$272.07M0.81-$229.75MN/AN/A
Brilliant Earth Group$437.48M0.28-$3.63M-$0.31N/A

Waldencast currently has a consensus price target of $2.33, suggesting a potential upside of 35.66%. Brilliant Earth Group has a consensus price target of $1.74, suggesting a potential upside of 46.01%. Given Brilliant Earth Group's higher probable upside, analysts plainly believe Brilliant Earth Group is more favorable than Waldencast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Waldencast
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

In the previous week, Waldencast had 2 more articles in the media than Brilliant Earth Group. MarketBeat recorded 3 mentions for Waldencast and 1 mentions for Brilliant Earth Group. Brilliant Earth Group's average media sentiment score of 1.34 beat Waldencast's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Waldencast
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Waldencast has a beta of -0.04, indicating that its stock price is 104% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.36, indicating that its stock price is 36% more volatile than the broader market.

42.0% of Waldencast shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 5.9% of Waldencast shares are held by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Waldencast and Brilliant Earth Group tied by winning 7 of the 14 factors compared between the two stocks.

How does Brilliant Earth Group compare to Pitanium?

Brilliant Earth Group (NASDAQ:BRLT) and Pitanium (NASDAQ:PTNM) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

In the previous week, Brilliant Earth Group had 1 more articles in the media than Pitanium. MarketBeat recorded 1 mentions for Brilliant Earth Group and 0 mentions for Pitanium. Brilliant Earth Group's average media sentiment score of 1.34 beat Pitanium's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Overall Sentiment
Brilliant Earth Group Positive
Pitanium Neutral

Brilliant Earth Group currently has a consensus price target of $1.74, suggesting a potential upside of 46.01%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than Pitanium.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Pitanium
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

70.4% of Brilliant Earth Group shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Pitanium has a net margin of 0.00% compared to Brilliant Earth Group's net margin of -0.71%. Pitanium's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
Pitanium N/A N/A N/A

Pitanium has lower revenue, but higher earnings than Brilliant Earth Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.28-$3.63M-$0.31N/A
PitaniumN/AN/AN/AN/AN/A

Summary

Brilliant Earth Group beats Pitanium on 7 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$123.35M$35.03B$27.20B$12.46B
Dividend YieldN/A2.29%178.39%5.34%
P/E Ratio-3.848.4019.0623.64
Price / Sales0.282.173.89112.93
Price / CashN/A21.9614.6057.17
Price / Book1.514.056.106.37
Net Income-$3.63M$753.12M$969.96M$337.36M
7 Day Performance-6.30%-4.40%-2.99%-2.38%
1 Month Performance-15.60%4.64%-2.86%-0.57%
1 Year Performance-15.60%59.04%-2.63%25.53%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
2.3971 of 5 stars
$1.19
-2.5%
$1.74
+46.0%
-15.9%$123.35M$437.48MN/A420
YSG
Yatsen
0.2768 of 5 stars
$3.49
+0.6%
N/A-57.2%$327.58M$4.49BN/A1,623
LVWR
LiveWire Group
0.3547 of 5 stars
$1.39
-4.5%
N/A-78.4%$283.01M$28.04MN/A220
HBB
Hamilton Beach Brands
1.2741 of 5 stars
$19.66
-0.9%
N/A+5.9%$266.25M$595.44M9.40700
WALD
Waldencast
2.864 of 5 stars
$1.85
+1.1%
$2.33
+26.1%
-27.4%$237.24M$272.07MN/A272

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This page (NASDAQ:BRLT) was last updated on 6/6/2026 by MarketBeat.com Staff.
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