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Brilliant Earth Group (BRLT) Competitors

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$1.03 -0.07 (-6.36%)
Closing price 06/26/2026 04:00 PM Eastern
Extended Trading
$1.02 -0.01 (-0.97%)
As of 06/26/2026 07:38 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BRLT vs. YSG, HBB, PTNM, LVWR, and WALD

Should you buy Brilliant Earth Group stock or one of its competitors? MarketBeat compares Brilliant Earth Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Brilliant Earth Group include Yatsen (YSG), Hamilton Beach Brands (HBB), Pitanium (PTNM), LiveWire Group (LVWR), and Waldencast (WALD). These companies are all part of the "consumer goods" industry.

How does Brilliant Earth Group compare to Yatsen?

Brilliant Earth Group (NASDAQ:BRLT) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

Brilliant Earth Group has a beta of 1.36, suggesting that its stock price is 36% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.59, suggesting that its stock price is 259% less volatile than the broader market.

In the previous week, Brilliant Earth Group had 3 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for Brilliant Earth Group and 1 mentions for Yatsen. Brilliant Earth Group's average media sentiment score of 0.46 beat Yatsen's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brilliant Earth Group currently has a consensus price target of $1.74, suggesting a potential upside of 68.69%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Brilliant Earth Group has higher earnings, but lower revenue than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$443.10M0.24-$3.63M-$0.31N/A
Yatsen$4.49B0.07-$11.56M-$0.21N/A

Brilliant Earth Group has a net margin of -0.71% compared to Yatsen's net margin of -3.04%. Yatsen's return on equity of -4.54% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
Yatsen -3.04%-4.54%-3.49%

70.4% of Brilliant Earth Group shares are owned by institutional investors. 83.2% of Brilliant Earth Group shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Brilliant Earth Group beats Yatsen on 11 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to Hamilton Beach Brands?

Brilliant Earth Group (NASDAQ:BRLT) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer goods companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Hamilton Beach Brands has a net margin of 4.73% compared to Brilliant Earth Group's net margin of -0.71%. Hamilton Beach Brands' return on equity of 16.21% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
Hamilton Beach Brands 4.73%16.21%7.40%

Brilliant Earth Group pays an annual dividend of $0.25 per share and has a dividend yield of 24.3%. Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 2.4%. Brilliant Earth Group pays out -80.6% of its earnings in the form of a dividend. Hamilton Beach Brands pays out 23.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has increased its dividend for 2 consecutive years. Brilliant Earth Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Hamilton Beach Brands has higher revenue and earnings than Brilliant Earth Group. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$443.10M0.24-$3.63M-$0.31N/A
Hamilton Beach Brands$606.85M0.47$26.45M$2.0910.01

In the previous week, Brilliant Earth Group had 4 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 4 mentions for Brilliant Earth Group and 0 mentions for Hamilton Beach Brands. Brilliant Earth Group's average media sentiment score of 0.46 beat Hamilton Beach Brands' score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Overall Sentiment
Brilliant Earth Group Neutral
Hamilton Beach Brands Neutral

Brilliant Earth Group has a beta of 1.36, suggesting that its stock price is 36% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.22, suggesting that its stock price is 78% less volatile than the broader market.

Brilliant Earth Group currently has a consensus price target of $1.74, indicating a potential upside of 68.69%. Given Brilliant Earth Group's higher possible upside, analysts clearly believe Brilliant Earth Group is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Hamilton Beach Brands beats Brilliant Earth Group on 10 of the 18 factors compared between the two stocks.

How does Brilliant Earth Group compare to Pitanium?

Pitanium (NASDAQ:PTNM) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, analyst recommendations, institutional ownership and risk.

70.4% of Brilliant Earth Group shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Brilliant Earth Group had 3 more articles in the media than Pitanium. MarketBeat recorded 4 mentions for Brilliant Earth Group and 1 mentions for Pitanium. Pitanium's average media sentiment score of 1.89 beat Brilliant Earth Group's score of 0.46 indicating that Pitanium is being referred to more favorably in the media.

Company Overall Sentiment
Pitanium Very Positive
Brilliant Earth Group Neutral

Pitanium has higher earnings, but lower revenue than Brilliant Earth Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PitaniumN/AN/AN/AN/AN/A
Brilliant Earth Group$443.10M0.24-$3.63M-$0.31N/A

Brilliant Earth Group has a consensus target price of $1.74, suggesting a potential upside of 68.69%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts clearly believe Brilliant Earth Group is more favorable than Pitanium.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pitanium
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Pitanium has a net margin of 0.00% compared to Brilliant Earth Group's net margin of -0.71%. Pitanium's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
PitaniumN/A N/A N/A
Brilliant Earth Group -0.71%-18.23%-7.15%

Summary

Brilliant Earth Group beats Pitanium on 6 of the 10 factors compared between the two stocks.

How does Brilliant Earth Group compare to LiveWire Group?

LiveWire Group (NYSE:LVWR) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

In the previous week, Brilliant Earth Group had 3 more articles in the media than LiveWire Group. MarketBeat recorded 4 mentions for Brilliant Earth Group and 1 mentions for LiveWire Group. Brilliant Earth Group's average media sentiment score of 0.46 beat LiveWire Group's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LiveWire Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

LiveWire Group has a beta of 1.68, indicating that its share price is 68% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market.

Brilliant Earth Group has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LiveWire Group$28.04M10.25-$75.11M-$0.37N/A
Brilliant Earth Group$443.10M0.24-$3.63M-$0.31N/A

0.9% of LiveWire Group shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 0.4% of LiveWire Group shares are held by company insiders. Comparatively, 83.2% of Brilliant Earth Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Brilliant Earth Group has a consensus target price of $1.74, suggesting a potential upside of 68.69%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, analysts clearly believe Brilliant Earth Group is more favorable than LiveWire Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Brilliant Earth Group has a net margin of -0.71% compared to LiveWire Group's net margin of -263.77%. Brilliant Earth Group's return on equity of -18.23% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
LiveWire Group-263.77% -137.09% -62.55%
Brilliant Earth Group -0.71%-18.23%-7.15%

Summary

Brilliant Earth Group beats LiveWire Group on 13 of the 15 factors compared between the two stocks.

How does Brilliant Earth Group compare to Waldencast?

Waldencast (NASDAQ:WALD) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, risk, analyst recommendations, dividends, media sentiment, institutional ownership and profitability.

42.0% of Waldencast shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 5.9% of Waldencast shares are held by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Waldencast presently has a consensus price target of $2.33, suggesting a potential upside of 59.82%. Brilliant Earth Group has a consensus price target of $1.74, suggesting a potential upside of 68.69%. Given Brilliant Earth Group's higher probable upside, analysts plainly believe Brilliant Earth Group is more favorable than Waldencast.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Waldencast
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88

Brilliant Earth Group has higher revenue and earnings than Waldencast.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Waldencast$272.07M0.69-$229.75MN/AN/A
Brilliant Earth Group$443.10M0.24-$3.63M-$0.31N/A

Waldencast has a beta of -0.04, indicating that its stock price is 104% less volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.36, indicating that its stock price is 36% more volatile than the broader market.

Waldencast has a net margin of 0.00% compared to Brilliant Earth Group's net margin of -0.71%. Waldencast's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
WaldencastN/A N/A N/A
Brilliant Earth Group -0.71%-18.23%-7.15%

In the previous week, Brilliant Earth Group had 2 more articles in the media than Waldencast. MarketBeat recorded 4 mentions for Brilliant Earth Group and 2 mentions for Waldencast. Waldencast's average media sentiment score of 1.32 beat Brilliant Earth Group's score of 0.46 indicating that Waldencast is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Waldencast
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Waldencast and Brilliant Earth Group tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$104.14M$38.14B$26.15B$12.22B
Dividend YieldN/A2.31%175.37%6.13%
P/E Ratio-3.329.3420.9724.18
Price / Sales0.242.382.21114.29
Price / CashN/A23.7214.7454.37
Price / Book1.304.186.236.36
Net Income-$3.63M$809.65M$962.92M$337.99M
7 Day Performance-1.90%-0.76%1.56%0.10%
1 Month Performance-18.90%1.03%2.13%-0.11%
1 Year Performance-25.90%69.08%2.39%27.61%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
3.1646 of 5 stars
$1.03
-6.4%
$1.74
+68.7%
-25.4%$104.14M$443.10MN/A420
YSG
Yatsen
0.2301 of 5 stars
$3.18
+2.6%
N/A-68.6%$298.32M$614.62MN/A1,623
HBB
Hamilton Beach Brands
1.7482 of 5 stars
$20.76
+1.8%
N/A+18.4%$281.22M$595.44M9.93700
PTNM
Pitanium
N/A$10.39
flat
N/AN/A$236.37M$66.08MN/A47
LVWR
LiveWire Group
0.0277 of 5 stars
$1.04
-4.6%
N/A-71.2%$212.51M$25.67MN/A220

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This page (NASDAQ:BRLT) was last updated on 6/27/2026 by MarketBeat.com Staff.
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