NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $1.97 0.00 (0.00%) As of 10:35 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC Filings About Purple Innovation Stock (NASDAQ:PRPL) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Purple Innovation alerts:Sign Up Key Stats Today's Range$1.93▼$1.9350-Day Range$1.87▼$9.5852-Week Range$1.83▼$22.75Volume2,829 shsAverage Volume20,977 shsMarket Capitalization$8.59 millionP/E RatioN/ADividend YieldN/APrice Target$16.25Consensus RatingReduce Company Overview Purple Innovation, Inc. is a direct-to-consumer and omnichannel comfort-products company best known for its Purple mattress brand. The company develops and sells mattresses designed around its proprietary GelFlex Grid, a flexible, pressure-relieving material intended to provide support, airflow and a responsive sleep surface. In addition to mattresses, Purple offers pillows, seat cushions, mattress protectors, sheets, blankets, bed frames and adjustable bases. Its products are sold through the company’s e-commerce platform, branded retail stores and third-party retail partners, primarily serving customers in the United States. Purple was founded by brothers Tony and Terry Pearce, inventors associated with the company’s cushioning technology, and the Purple brand launched its first mattress in 2016. Purple Innovation became a publicly traded company in 2018 through a business combination with Global Partner Acquisition Corp. The company is headquartered in Lehi, Utah.AI Generated. May Contain Errors. Read More Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks40th Percentile Overall ScorePRPL MarketRank™: 2.012541254125 of 5 starsPurple Innovation scored higher than 40% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingReduce Consensus RatingPurple Innovation has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Upside PotentialPurple Innovation has a consensus price target of $16.25, representing about 724.9% upside from its current price of $1.97.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($6.12) to ($5.25) per share.Read more about Purple Innovation's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.52% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 2.11, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Purple Innovation has recently increased by 32.62%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. News and Social Media2.6 / 5News SentimentN/A News SentimentPurple Innovation has a news sentiment score of 1.15. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 1 news article for Purple Innovation this week, compared to 1 article on an average week.MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders54.00% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. PRPL Stock News HeadlinesReviewing Sekisui House (OTCMKTS:SKHSY) and Purple Innovation (NASDAQ:PRPL)October 6, 2026 | americanbankingnews.comPurple (PRPL) Q2 2026 Earnings Call TranscriptAugust 18, 2026 | fool.comFederal Reserve Reveals Disturbing New Plan To Control Your MoneyDocket No. OP-1670 is drawing attention for what it reveals about the Federal Reserve's next move. Buried on page 84 is a plan that could expand oversight of checking accounts, purchases, and money transfers across the country. Martin D. Weiss, PhD, founder of Weiss Ratings, breaks down what this document means and why it could roll out as soon as this summer.October 14 at 1:00 AM | Weiss Ratings (Ad)Purple Innovation Earnings Call Balances Profit Gains, Weak SalesAugust 11, 2026 | tipranks.comPurple forecasts $20M-$25M FY2026 adjusted EBITDA as revenue guide lowered to $420M-$440MAugust 11, 2026 | seekingalpha.comPurple (NASDAQ:PRPL) misses Q2 CY2026 sales expectationsAugust 11, 2026 | msn.comPurple Innovation, Inc. (PRPL) Q2 2026 Earnings Call TranscriptAugust 10, 2026 | seekingalpha.comPurple Innovation Reports Second Quarter 2026 ResultsAugust 10, 2026 | prnewswire.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $17.2625 at the beginning of the year. Since then, PRPL stock has decreased by 88.6% and is now trading at $1.97. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its quarterly earnings data on Monday, August, 10th. The company reported ($1.52) EPS for the quarter, topping analysts' consensus estimates of ($2.18) by $0.66. The business had revenue of $98.27 million for the quarter, compared to analyst estimates of $104.39 million. Read the conference call transcript. When did Purple Innovation's stock split? Purple Innovation shares reverse split on the morning of Monday, July 20th 2026.A 1-25 reverse split was announced. The number of shares owned by shareholders was adjusted after the market closes on Sunday, July 19th 2026. An investor that had 100 shares of stock prior to the reverse split would have 4 shares after the split. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Walt Disney (DIS), Micron Technology (MU), Palantir Technologies (PLTR) and Zoom Communications (ZM). Company Calendar Last Earnings8/10/2026Today10/14/2026Next Earnings (Estimated)11/03/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (4m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 PRPL's financial health is in the Red zone, according to TradeSmith. PRPL has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry Household Durables Sub-IndustryHome Furnishings Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,100Year Founded2010Price Target and Rating Average Price Target for Purple Innovation$16.25 High Price Target$16.25 Low Price Target$16.25 Potential Upside/Downside+731.2%Consensus RatingReduce Rating Score (0-4)1.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($11.24) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$51.41 million Net Margins-10.74% Pretax Margin-10.72% Return on EquityN/A Return on Assets-10.89% Debt Debt-to-Equity RatioN/A Current Ratio0.52 Quick Ratio0.27 Sales & Book Value Annual Sales$468.73 million Price / Sales0.02 Cash FlowN/A Price / Cash FlowN/A Book Value($6.84) per share Price / Book-0.29Miscellaneous Outstanding Shares4,360,000Free Float2,006,000Market Cap$8.52 million OptionableOptionable Beta1.45 Social Links (Almost) Everything You Need To Know About The EV MarketLooking to profit from the electric vehicle mega-trend? Click the link to see our list of which EV stocks show the most long-term potential.Get This Free Report This page (NASDAQ:PRPL) was last updated on 10/14/2026 by MarketBeat.com Staff. From Our PartnersThe AI Infrastructure Play Kevin O'Leary Is BackingKevin O'Leary became a strategic investor in a NASDAQ-listed AI infrastructure company, calling it essentially...The Tomorrow Investor | SponsoredElon Musk’s One Stock Retirement PlanJeff Brown picked Nvidia in 2016, before it surged 37,000 percent. Now he's tracking a small AI company he say...Brownstone Research | SponsoredWall Street legend reveals his top AI stock before Oct. 20Marc Chaikin, the 60-year Wall Street veteran behind the Power Gauge rating system, has flagged a new AI stock...Chaikin Analytics | SponsoredHow one AI fund pays investors every ThursdayOne small fund tied to artificial intelligence stocks delivered $1,051 in a single month, not through selling ...Investors Alley | SponsoredAI Microcap Teams With Gentex on Next-Gen Military HelmetsMorgan Stanley projects the humanoid robotics market could reach $5 trillion by 2050, with more than 1 billion...Capital Trends | SponsoredFederal Reserve Reveals Disturbing New Plan To Control Your MoneyDocket No. OP-1670 is drawing attention for what it reveals about the Federal Reserve's next move. Buried on p...Weiss Ratings | SponsoredTrump's about to unleash his Midterm WeaponTrump is turning the midterms into a referendum on American energy, pushing for more oil, more gas, and lower ...Monument Traders Alliance | SponsoredThe Iran War Isn’t Chaos. It’s Strategy.Two thousand missiles struck Iran. Three days later, Dylan Jovine sat in two private meetings with U.S. Congre...Behind the Markets | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Purple Innovation, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Purple Innovation With A Colleague Link copied to clipboard. Unlock superior investment research and tools. Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools and reports. Get MarketBeat All Access MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In Email Me a Login Link or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
