Purple Innovation Stock Forecast, Price & News

-1.04 (-3.60 %)
(As of 06/14/2021 02:58 PM ET)
Today's Range
50-Day Range
52-Week Range
Volume30,880 shs
Average Volume1.28 million shs
Market Capitalization$1.86 billion
P/E Ratio2,782.00
Dividend YieldN/A
30 days | 90 days | 365 days | Advanced Chart
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Purple Innovation logo

About Purple Innovation

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.


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Industry, Sector and Symbol

Sales & Book Value






Overall MarketRank

1.95 out of 5 stars

Consumer Staples Sector

34th out of 312 stocks

Household Furniture Industry

4th out of 14 stocks

Analyst Opinion: 3.5Community Rank: 2.7Dividend Strength: 0.0Insider Behavior: 1.7Valuation: 1.9 5 -4 -3 -2 -1 -
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Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions

Is Purple Innovation a buy right now?

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 10 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" Purple Innovation stock.
View analyst ratings for Purple Innovation
or view top-rated stocks.

What stocks does MarketBeat like better than Purple Innovation?

Wall Street analysts have given Purple Innovation a "Buy" rating, but there may be better buying opportunities in the stock market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new stock ideas, but Purple Innovation wasn't one of them. MarketBeat thinks these five companies may be even better buys.
View MarketBeat's top stock picks here.

Are investors shorting Purple Innovation?

Purple Innovation saw a drop in short interest in the month of May. As of May 28th, there was short interest totaling 3,430,000 shares, a drop of 14.3% from the May 13th total of 4,000,000 shares. Based on an average trading volume of 985,200 shares, the short-interest ratio is presently 3.5 days. Currently, 5.2% of the shares of the stock are sold short.
View Purple Innovation's Short Interest

When is Purple Innovation's next earnings date?

Purple Innovation is scheduled to release its next quarterly earnings announcement on Thursday, August 12th 2021.
View our earnings forecast for Purple Innovation

How were Purple Innovation's earnings last quarter?

Purple Innovation, Inc. (NASDAQ:PRPL) announced its earnings results on Monday, May, 17th. The company reported $0.17 earnings per share (EPS) for the quarter, beating the Thomson Reuters' consensus estimate of $0.11 by $0.06. The company earned $186.40 million during the quarter, compared to analysts' expectations of $166.25 million. Purple Innovation had a trailing twelve-month return on equity of 91.36% and a net margin of 2.21%. The firm's revenue for the quarter was up 52.3% on a year-over-year basis.
View Purple Innovation's earnings history

How has Purple Innovation's stock been impacted by Coronavirus?

Purple Innovation's stock was trading at $8.29 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization. Since then, PRPL shares have increased by 241.1% and is now trading at $28.28.
View which stocks have been most impacted by COVID-19

What guidance has Purple Innovation issued on next quarter's earnings?

Purple Innovation updated its second quarter 2021 earnings guidance on Tuesday, June, 8th. The company provided earnings per share (EPS) guidance of $- for the period. The company issued revenue guidance of $200 million-210 million, compared to the consensus revenue estimate of $194.09 million.

What price target have analysts set for PRPL?

10 analysts have issued 1 year price objectives for Purple Innovation's shares. Their forecasts range from $32.00 to $40.00. On average, they expect Purple Innovation's share price to reach $37.11 in the next year. This suggests a possible upside of 31.2% from the stock's current price.
View analysts' price targets for Purple Innovation
or view top-rated stocks among Wall Street analysts.

Who are Purple Innovation's key executives?

Purple Innovation's management team includes the following people:
  • Mr. Joseph B. Megibow, CEO & Director (Age 52, Pay $1.02M)
  • Mr. Craig Lee Phillips, CFO & Treasurer (Age 55, Pay $700.73k)
  • Mr. John A. Legg, Chief Operating Officer (Age 59, Pay $634.94k)
  • Mr. Casey K. McGarvey, Chief Legal Officer & Sec. (Age 61)
  • Misty Bond, Director of Communications
  • Ms. Jodi Morrison Deputy, Head of People (Age 47)
  • Mr. Verdi Ray White III, Chief Retail Officer (Age 42)

What is Joe Megibow's approval rating as Purple Innovation's CEO?

39 employees have rated Purple Innovation CEO Joe Megibow on Joe Megibow has an approval rating of 77% among Purple Innovation's employees.

Who are some of Purple Innovation's key competitors?

What other stocks do shareholders of Purple Innovation own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), Raytheon Technologies (RTX), Tesla (TSLA), NVIDIA (NVDA), The Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T).

What is Purple Innovation's stock symbol?

Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL."

Who are Purple Innovation's major shareholders?

Purple Innovation's stock is owned by many different retail and institutional investors. Top institutional shareholders include Coliseum Capital Management LLC (23.30%), Wasatch Advisors Inc. (8.45%), BlackRock Inc. (4.05%), Hawk Ridge Capital Management LP (2.61%), Gilder Gagnon Howe & Co. LLC (2.21%) and Lord Abbett & CO. LLC (2.05%). Company insiders that own Purple Innovation stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Craig Lee Phillips, Innohold, Llc, John A Legg, John W Gann Jr, Pano Anthos, Paul J Zepf, Tony Marion Pearce and Verdi Ray White III.
View institutional ownership trends for Purple Innovation

Which major investors are selling Purple Innovation stock?

PRPL stock was sold by a variety of institutional investors in the last quarter, including No Street GP LP, Bamco Inc. NY, Alliancebernstein L.P., Morgan Stanley, G2 Investment Partners Management LLC, Calamos Advisors LLC, Putnam Investments LLC, and Atom Investors LP. Company insiders that have sold Purple Innovation company stock in the last year include Casey Kale Mcgarvey, Craig Lee Phillips, John A Legg, Pano Anthos, Paul J Zepf, Tony Marion Pearce, and Verdi Ray White III.
View insider buying and selling activity for Purple Innovation
or view top insider-selling stocks.

Which major investors are buying Purple Innovation stock?

PRPL stock was purchased by a variety of institutional investors in the last quarter, including Coliseum Capital Management LLC, Hawk Ridge Capital Management LP, BlackRock Inc., Victory Capital Management Inc., Janus Henderson Group PLC, Wasatch Advisors Inc., Goldman Sachs Group Inc., and Geode Capital Management LLC. Company insiders that have bought Purple Innovation stock in the last two years include Coliseum Capital Management, L, and John A Legg.
View insider buying and selling activity for Purple Innovation
or or view top insider-buying stocks.

How do I buy shares of Purple Innovation?

Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Purple Innovation's stock price today?

One share of PRPL stock can currently be purchased for approximately $28.28.

How much money does Purple Innovation make?

Purple Innovation has a market capitalization of $1.89 billion and generates $648.47 million in revenue each year. The company earns $3.79 million in net income (profit) each year or $0.78 on an earnings per share basis.

How many employees does Purple Innovation have?

Purple Innovation employs 1,600 workers across the globe.

What is Purple Innovation's official website?

The official website for Purple Innovation is

Where are Purple Innovation's headquarters?

Purple Innovation is headquartered at 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043.

How can I contact Purple Innovation?

Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company can be reached via phone at 801-756-2600 or via email at [email protected]

This page was last updated on 6/14/2021 by Staff
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