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NASDAQ:PRPLPurple Innovation Stock Price, Forecast & News

+1.17 (+4.90 %)
(As of 08/13/2020 04:00 PM ET)
Today's Range
Now: $25.06
50-Day Range
MA: $20.40
52-Week Range
Now: $25.06
Volume1.01 million shs
Average Volume742,571 shs
Market Capitalization$1.35 billion
P/E RatioN/A
Dividend YieldN/A
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, platform bases, and foundations. The company markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, and third-party online retailers. Purple Innovation, Inc. was founded in 2010 and is headquartered in Alpine, Utah.
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Purple Innovation logo

Beat the Market (BTM) Rank

Analyst Opinion: 2.5Community Rank: 2.6Dividend Strength: 0.0Insider Behavior: 2.0Valuation: 0.0 5 -4 -3 -2 -1 -

Overall Beat the Market Rank

1.42 out of 5 stars

Industry, Sector and Symbol

Industry Household furniture
Current SymbolNASDAQ:PRPL



Sales & Book Value

Annual Sales$428.36 million
Cash Flow$0.36 per share
Book Value($0.09) per share


Net Income$-4,030,000.00


Market Cap$1.35 billion
Next Earnings DateN/A
OptionableNot Optionable
+1.17 (+4.90 %)
(As of 08/13/2020 04:00 PM ET)
30 days | 90 days | 365 days | Advanced Chart

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Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions

How has Purple Innovation's stock price been impacted by Coronavirus?

Purple Innovation's stock was trading at $8.29 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization. Since then, PRPL stock has increased by 202.3% and is now trading at $25.06.
View which stocks have been most impacted by COVID-19

Do Wall Street analysts recommend investors buy shares of Purple Innovation?

8 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 8 buy ratings for the stock, resulting in a consensus recommendation of "Buy."
View analyst ratings for Purple Innovation

How were Purple Innovation's earnings last quarter?

Purple Innovation Inc (NASDAQ:PRPL) announced its earnings results on Monday, May, 11th. The company reported $0.11 earnings per share for the quarter, beating the Thomson Reuters' consensus estimate of $0.05 by $0.06. The company earned $122.38 million during the quarter, compared to analyst estimates of $104.80 million. Purple Innovation had a net margin of 1.06% and a return on equity of 528.14%.
View Purple Innovation's earnings history

What price target have analysts set for PRPL?

8 brokers have issued 1-year price targets for Purple Innovation's shares. Their forecasts range from $10.00 to $30.00. On average, they anticipate Purple Innovation's share price to reach $20.75 in the next twelve months. This suggests that the stock has a possible downside of 17.2%.
View analysts' price targets for Purple Innovation

Has Purple Innovation been receiving favorable news coverage?

News articles about PRPL stock have been trending negative recently, InfoTrie Sentiment reports. The research group scores the sentiment of press coverage by monitoring more than six thousand blog and news sources. The firm ranks coverage of companies on a scale of -5 to 5, with scores closest to five being the most favorable. Purple Innovation earned a news impact score of -2.2 on InfoTrie's scale. They also assigned headlines about the company a news buzz of 0.0 out of 10, indicating that recent press coverage is extremely unlikely to have an effect on the company's share price in the next few days.
View the latest news about Purple Innovation

Are investors shorting Purple Innovation?

Purple Innovation saw a increase in short interest during the month of June. As of June 30th, there was short interest totaling 3,050,000 shares, an increase of 47.3% from the June 15th total of 2,070,000 shares. Based on an average daily trading volume, of 784,500 shares, the days-to-cover ratio is presently 3.9 days.
View Purple Innovation's Short Interest

Who are some of Purple Innovation's key competitors?

What other stocks do shareholders of Purple Innovation own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Procter & Gamble (PG), Advanced Micro Devices (AMD), Johnson & Johnson (JNJ), Pfizer (PFE), Cisco Systems (CSCO), AT&T (T), Abbott Laboratories (ABT), Alibaba Group (BABA), Home Depot (HD) and Honeywell International (HON).

Who are Purple Innovation's key executives?

Purple Innovation's management team includes the following people:
  • Mr. Terry V. Pearce, Co-founder, Chairman and Co-Director of R&D (Age 70)
  • Mr. Joseph B. Megibow, CEO & Director (Age 50)
  • Mr. Tony Marion Pearce, Co-founder, Co-Director of R&D and Director (Age 63)
  • Mr. Craig Lee Phillips, Interim Chief Financial Officer (Age 53)
  • Mr. John A. Legg, Chief Operating Officer (Age 57)

What is Purple Innovation's stock symbol?

Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL."

Who are Purple Innovation's major shareholders?

Purple Innovation's stock is owned by many different retail and institutional investors. Top institutional investors include Wasatch Advisors Inc. (3.11%), Principal Financial Group Inc. (1.72%), AWM Investment Company Inc. (0.99%), Stormborn Capital Management LLC (0.61%), Marshall Wace LLP (0.55%) and Marshall Wace North America L.P. (0.38%). Company insiders that own Purple Innovation stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Innohold, Llc, John A Legg, John W Gann Jr, Joseph B Megibow and Tony Marion Pearce.
View institutional ownership trends for Purple Innovation

Which institutional investors are buying Purple Innovation stock?

PRPL stock was bought by a variety of institutional investors in the last quarter, including Wasatch Advisors Inc., Principal Financial Group Inc., AWM Investment Company Inc., Stormborn Capital Management LLC, Marshall Wace LLP, Marshall Wace North America L.P., EAM Investors LLC, and Calamos Advisors LLC. Company insiders that have bought Purple Innovation stock in the last two years include Coliseum Capital Management, L, John A Legg, and Joseph B Megibow.
View insider buying and selling activity for Purple Innovation

How do I buy shares of Purple Innovation?

Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Purple Innovation's stock price today?

One share of PRPL stock can currently be purchased for approximately $25.06.

How big of a company is Purple Innovation?

Purple Innovation has a market capitalization of $1.35 billion and generates $428.36 million in revenue each year. The company earns $-4,030,000.00 in net income (profit) each year or $1.42 on an earnings per share basis. Purple Innovation employs 620 workers across the globe.

What is Purple Innovation's official website?

The official website for Purple Innovation is www.purple.com.

How can I contact Purple Innovation?

Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company can be reached via phone at 801-756-2600 or via email at [email protected]

This page was last updated on 8/14/2020 by MarketBeat.com Staff

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