NASDAQ:PRPL Purple Innovation (PRPL) Stock Forecast, Price & News $1.71 +0.06 (+3.64%) (As of 09/29/2023 ET) Add Compare Share Share Today's Range$1.66▼$1.7750-Day Range$1.51▼$3.3052-Week Range$1.51▼$6.76Volume876,643 shsAverage Volume874,917 shsMarket Capitalization$180.83 millionP/E RatioN/ADividend YieldN/APrice Target$5.13 ProfileProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsShort InterestSocial MediaProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsShort InterestSocial Media Purple Innovation MarketRank™ ForecastAnalyst RatingModerate Buy2.50 Rating ScoreUpside/Downside199.7% Upside$5.13 Price TargetShort InterestBearish6.10% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment1.23Based on 4 Articles This WeekInsider TradingAcquiring Shares$22,200 Bought Last QuarterProj. Earnings GrowthGrowingFrom ($0.33) to ($0.11) Per ShareSee Full Details Hide Full Details Overall MarketRank™MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.2.35 out of 5 starsConsumer Staples Sector55th out of 134 stocksHousehold Furniture Industry6th out of 9 stocks 3.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 4 buy ratings, 1 hold rating, and 1 sell rating.Price Target Upside/DownsideAccording to analysts' consensus price target of $5.13, Purple Innovation has a forecasted upside of 199.7% from its current price of $1.71.Amount of Analyst CoveragePurple Innovation has only been the subject of 2 research reports in the past 90 days. Previous Next 1.0 Short Interest Percentage of Shares Shorted6.10% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 7.8.Change versus previous monthShort interest in Purple Innovation has recently increased by 2.38%, indicating that investor sentiment is decreasing. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 2.9 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of 1.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 3 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -40% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $22,200.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders48.30% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions92.78% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 1.3 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.33) to ($0.11) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -1.28, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -1.28, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.88. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here About Purple Innovation (NASDAQ:PRPL) StockPurple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More PRPL Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart PRPL Stock News HeadlinesSeptember 27, 2023 | finance.yahoo.comPURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICERSeptember 27, 2023 | yahoo.comPurple Brand’s Fall 2023 Line Releases With Stylish FlairOctober 1, 2023 | Behind the Markets (Ad)BREAKING: Tiny biotech successfully treats blindnessThere's a tiny biotech in Cambridge that's using a breakthrough technology to treat blindness. This company has already shown success in human trials... And Our research shows that anyone who gets in today could see a 46,751% return.September 21, 2023 | finance.yahoo.comPURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICERSeptember 13, 2023 | finance.yahoo.com7 Stocks to Buy Based on Unusual Options ActivitySeptember 2, 2023 | markets.businessinsider.comAnalysts Offer Insights on NA Companies: Smith & Wesson Brands (SWBI) and Purple Innovation (PRPL)August 25, 2023 | msn.comOppenheimer Reiterates Purple Innovation Inc - (PRPL) Outperform RecommendationAugust 11, 2023 | msn.comWedbush Maintains Purple Innovation Inc - (PRPL) Outperform RecommendationOctober 1, 2023 | Behind the Markets (Ad)BREAKING: Tiny biotech successfully treats blindnessThere's a tiny biotech in Cambridge that's using a breakthrough technology to treat blindness. This company has already shown success in human trials... And Our research shows that anyone who gets in today could see a 46,751% return.August 11, 2023 | msn.comPurple Innovation: Far From A Purple PatchAugust 11, 2023 | finance.yahoo.comWhy Purple Innovation Stock Was Sinking TodayAugust 10, 2023 | finance.yahoo.comQ2 2023 Purple Innovation Inc Earnings CallAugust 10, 2023 | finanznachrichten.dePurple Innovation, Inc.: Purple Innovation Reports Second Quarter 2023 ResultsAugust 8, 2023 | markets.businessinsider.comWhat Wall Street expects from Purple Innovation's earningsAugust 4, 2023 | finance.yahoo.comFactors Likely to Drive Purple Innovation's (PRPL) Q2 EarningsAugust 3, 2023 | finance.yahoo.comPurple to Report Second Quarter 2023 Results on August 9, 2023July 21, 2023 | finance.yahoo.comPRPL - Purple Innovation, Inc.June 16, 2023 | markets.businessinsider.comCraig-Hallum Keeps Their Buy Rating on Purple Innovation (PRPL)June 15, 2023 | finance.yahoo.comPurple Launches Two New Mobile-Controlled Adjustable Smart BasesJune 12, 2023 | finance.yahoo.comPurple to Participate in Oppenheimer 23rd Annual Consumer Growth & E-Commerce ConferenceMay 31, 2023 | benzinga.comMassive Insider Trade At Purple InnovationMay 24, 2023 | fool.comPurple Innovation (NASDAQ: PRPL)May 15, 2023 | finance.yahoo.comPURPLE LAUNCHES INNOVATIVE PREMIUM AND LUXE COLLECTIONS FEATURING NINE NEW MATTRESSESMay 12, 2023 | msn.comRecap: Purple Innovation Q1 EarningsMay 12, 2023 | msn.comPurple Bounces High as Losses Narrow in Q1May 11, 2023 | finanznachrichten.dePurple, Inc.: Purple Innovation Reports First Quarter 2023 ResultsMay 11, 2023 | finance.yahoo.comQ1 2023 Purple Innovation Inc Earnings CallSee More Headlines Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Company Calendar Last Earnings8/09/2023Today10/01/2023Next Earnings (Estimated)11/08/2023Fiscal Year End12/31/2023Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ Industry Household furniture Sub-IndustryN/A SectorConsumer Staples Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,600Year FoundedN/APrice Target and Rating Average Stock Price Forecast$5.13 High Stock Price Forecast$8.00 Low Stock Price Forecast$2.75 Forecasted Upside/Downside+199.7%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage6 Analysts Profitability EPS (Most Recent Fiscal Year)($1.34) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-89,690,000.00 Net Margins-24.81% Pretax Margin17.36% Return on Equity-19.21% Return on Assets-8.04% Debt Debt-to-Equity RatioN/A Current Ratio1.50 Quick Ratio0.65 Sales & Book Value Annual Sales$575.69 million Price / Sales0.31 Cash FlowN/A Price / Cash FlowN/A Book Value$1.95 per share Price / Book0.88Miscellaneous Outstanding Shares105,750,000Free Float54,673,000Market Cap$180.83 million OptionableNot Optionable Beta1.59 (Almost) Everything You Need To Know About The EV MarketClick the link below and we'll send you MarketBeat's guide to investing in electric vehicle technologies (EV) and which EV stocks show the most promise. Get This Free Report Key ExecutivesMr. Robert T. DeMartini (Age 61)CEO & Director Comp: $662.37kMr. Bennett L. Nussbaum (Age 76)Interim CFO & Treasurer Comp: $1MMr. Eric HaynorChief Operating OfficerMr. Casey K. McGarvey (Age 63)Chief Legal Officer & Sec. Comp: $405.18kMr. John Jack Roddy IV (Age 55)Chief People Officer Comp: $548.08kMr. George Turner Ulrich (Age 62)VP of Accounting & Financial Reporting Misty BondDirector of CommunicationsMs. Keira Krausz (Age 57)Chief Marketing Officer Mr. Jeff HutchingsChief Innovation OfficerMr. Jeffery Scott Kerby (Age 54)Chief of Owned Retail Officer More ExecutivesKey CompetitorsMama's CreationsNASDAQ:MAMALifeway FoodsNASDAQ:LWAYWhole Earth BrandsNASDAQ:FREESpring Valley AcquisitionNASDAQ:SVVirgin Group Acquisition Corp. IINYSE:VGIIView All CompetitorsInsiders & InstitutionsBarclays PLCSold 58,118 shares on 9/21/2023Ownership: 0.012%Gary T DicamilloBought 10,000 shares on 8/28/2023Total: $22,200.00 ($2.22/share)Wolverine Trading LLCBought 7,200 shares on 8/23/2023Ownership: 0.000%California State Teachers Retirement SystemSold 61,748 shares on 8/21/2023Ownership: 0.020%Osaic Holdings Inc.Sold 7,470 shares on 8/21/2023Ownership: 0.011%View All Insider TransactionsView All Institutional Transactions PRPL Stock - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 1 sell rating, 1 hold rating and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" PRPL shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price forecast for 2023? 6 Wall Street analysts have issued 12-month target prices for Purple Innovation's shares. Their PRPL share price forecasts range from $2.75 to $8.00. On average, they expect the company's share price to reach $5.13 in the next year. This suggests a possible upside of 199.7% from the stock's current price. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2023? Purple Innovation's stock was trading at $4.79 at the start of the year. Since then, PRPL shares have decreased by 64.3% and is now trading at $1.71. View the best growth stocks for 2023 here. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Wednesday, November 8th 2023. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) issued its earnings results on Wednesday, August, 9th. The company reported ($0.20) EPS for the quarter, missing the consensus estimate of ($0.12) by $0.08. The company had revenue of $120.90 million for the quarter, compared to analyst estimates of $130.36 million. Purple Innovation had a negative net margin of 24.81% and a negative trailing twelve-month return on equity of 19.21%. The business's quarterly revenue was down 16.1% compared to the same quarter last year. During the same period in the previous year, the firm posted ($0.11) earnings per share. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation updated its FY 2023 earnings guidance on Thursday, August, 10th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $560.00 million-$590.00 million, compared to the consensus revenue estimate of $588.37 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), RTX (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). What is Purple Innovation's stock symbol? Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL." How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here. What is Purple Innovation's stock price today? One share of PRPL stock can currently be purchased for approximately $1.71. How much money does Purple Innovation make? Purple Innovation (NASDAQ:PRPL) has a market capitalization of $180.83 million and generates $575.69 million in revenue each year. The company earns $-89,690,000.00 in net income (profit) each year or ($1.34) on an earnings per share basis. How many employees does Purple Innovation have? The company employs 1,600 workers across the globe. How can I contact Purple Innovation? Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The official website for the company is www.purple.com. The company can be reached via phone at (801) 756-2600 or via email at ir@purple.com. 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