NASDAQ:PRPL Purple Innovation - PRPL Stock Forecast, Price & News Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat Daily Premium to add more stocks to your watchlist. Adding Purple Innovation, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. $2.60 -0.05 (-1.89%) (As of 03/20/2023 12:00 AM ET) Add Compare Share Share Today's Range$2.51▼$2.7550-Day Range$2.60▼$6.3752-Week Range$2.33▼$7.90Volume1.07 million shsAverage Volume900,735 shsMarket Capitalization$238.76 millionP/E RatioN/ADividend YieldN/APrice Target$6.00 ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsShort InterestSocial Media Purple Innovation MarketRank™ ForecastAnalyst RatingModerate Buy2.50 Rating ScoreUpside/Downside130.8% Upside$6.00 Price TargetShort InterestHealthy6.46% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment0.53Based on 18 Articles This WeekInsider TradingAcquiring Shares$26.82 M Bought Last QuarterProj. Earnings GrowthN/ASee Full Details Hide Full Details Overall MarketRank™MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.2.25 out of 5 starsConsumer Staples Sector60th out of 136 stocksHousehold Furniture Industry6th out of 8 stocks 3.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Buy. The company's average rating score is 2.50, and is based on 3 buy ratings, no hold ratings, and 1 sell rating.Price Target Upside/DownsideAccording to analysts' consensus price target of $6.00, Purple Innovation has a forecasted upside of 130.8% from its current price of $2.60.Amount of Analyst CoveragePurple Innovation has only been the subject of 2 research reports in the past 90 days. Previous Next 3.0 Short Interest Percentage of Shares Shorted6.46% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 8.3.Change versus previous monthShort interest in Purple Innovation has recently decreased by 13.05%, indicating that investor sentiment is improving significantly. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 2.5 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of 0.53. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 18 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 2 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -75% compared to the previous 30 days.MarketBeat Follows2 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $26,821,440.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders24.92% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions92.19% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.0 Earnings and Valuation Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -2.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -2.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 1.19. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here About Purple Innovation (NASDAQ:PRPL) StockPurple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.Read More Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesMarch 20, 2023 | finance.yahoo.comPurple Innovation, Inc. (NASDAQ:PRPL) Q4 2022 Earnings Call TranscriptMarch 20, 2023 | americanbankingnews.comBank of America Lowers Purple Innovation (NASDAQ:PRPL) Price Target to $3.00March 21, 2023 | Weiss Ratings (Ad)Bank Accounts: Frozen!In 1990, the Brazilian government froze the bank accounts of thousands of citizens. In 2013, the victims were the people of Cyprus. In 2022, it hit closer to home — in Canada. And now the Federal Reserve System Docket No. OP-1670 reveals the plan to give the Fed the power to track and potentially even control your checking account. Not just the money you have in your account … But also, every single check, withdrawal, deposit and transaction. Practically everything you do with your money!March 19, 2023 | americanbankingnews.comPurple Innovation (NASDAQ:PRPL) Announces Earnings Results, Misses Estimates By $0.04 EPSMarch 18, 2023 | markets.businessinsider.comPurple Innovation (PRPL) Receives a Sell from Bank of America SecuritiesMarch 17, 2023 | finance.yahoo.comQ4 2022 Purple Innovation Inc Earnings CallMarch 16, 2023 | msn.comPurple Innovation stock plummets as losses widen, activist rejects settlementMarch 16, 2023 | finance.yahoo.comPurple Innovation Reports Fourth Quarter and Full Year 2022 ResultsMarch 21, 2023 | Weiss Ratings (Ad)Bank Accounts: Frozen!In 1990, the Brazilian government froze the bank accounts of thousands of citizens. In 2013, the victims were the people of Cyprus. In 2022, it hit closer to home — in Canada. And now the Federal Reserve System Docket No. OP-1670 reveals the plan to give the Fed the power to track and potentially even control your checking account. Not just the money you have in your account … But also, every single check, withdrawal, deposit and transaction. Practically everything you do with your money!March 16, 2023 | finance.yahoo.comPurple Innovation Special Committee Announces Coliseum Capital's Rejection of Settlement Proposal Designed to Treat All Shareholders FairlyMarch 16, 2023 | finance.yahoo.comPurple Innovation (PRPL) Reports Q4 Loss, Tops Revenue EstimatesMarch 15, 2023 | msn.comPurple Innovation Earnings PreviewMarch 15, 2023 | americanbankingnews.comPurple Innovation (PRPL) to Release Quarterly Earnings on ThursdayMarch 10, 2023 | finance.yahoo.comDown -21.81% in 4 Weeks, Here's Why Purple Innovation (PRPL) Looks Ripe for a TurnaroundMarch 7, 2023 | finance.yahoo.com3 Reasons Why Growth Investors Shouldn't Overlook Purple Innovation (PRPL)March 7, 2023 | finance.yahoo.comPurple to Report Fourth Quarter and Full Year 2022 Results on March 16, 2023February 28, 2023 | finance.yahoo.comWill Purple Innovation (PRPL) Report Negative Q4 Earnings? What You Should KnowFebruary 23, 2023 | 247wallst.comColiseum Capital Fights Back With Lawsuit Filed Against Purple Innovation After Issuing Voting StockFebruary 23, 2023 | finance.yahoo.comDown -26.26% in 4 Weeks, Here's Why Purple Innovation (PRPL) Looks Ripe for a TurnaroundFebruary 17, 2023 | barrons.comPurple Innovation, OneMain Holdings See Activist Investor ActionFebruary 17, 2023 | finance.yahoo.comIs Purple Innovation (PRPL) a Solid Growth Stock? 3 Reasons to Think "Yes"February 14, 2023 | finance.yahoo.comMattress Maker Purple Innovation Hits Back at Investor Seeking Board ControlFebruary 14, 2023 | finance.yahoo.comPurple Special Committee Takes Action to Protect Rights of All Shareholders in Face of Coliseum Capital Management’s Effort to Gain Control of the CompanyFebruary 13, 2023 | benzinga.comPurple Innovation Responds to Coliseum Capital's Campaign to Replace a Majority of the BoardFebruary 13, 2023 | finance.yahoo.comPurple Innovation Responds to Coliseum Capital’s Campaign to Replace a Majority of the BoardFebruary 11, 2023 | benzinga.comPurple Innovation Stock (NASDAQ:PRPL), Quotes and News SummaryFebruary 9, 2023 | marketwatch.comPurple Innovation Shares Drop 15% After Public Offering PricesSee More Headlines View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Company Calendar Last Earnings3/16/2023Today3/20/2023Next Earnings (Estimated)5/09/2023Fiscal Year End12/31/2023Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ Industry Household furniture Sub-IndustryN/A SectorConsumer Staples Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Forecast$6.00 High Stock Price Forecast$8.00 Low Stock Price Forecast$3.00 Forecasted Upside/Downside+130.8%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage4 Analysts Profitability EPS (Most Recent Fiscal Year)($1.04) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$4.03 million Net Margins-15.58% Pretax Margin-8.16% Return on Equity-13.66% Return on Assets-4.85% Debt Debt-to-Equity Ratio0.15 Current Ratio1.79 Quick Ratio0.95 Sales & Book Value Annual Sales$575.69 million Price / Sales0.41 Cash FlowN/A Price / Cash FlowN/A Book Value$2.19 per share Price / Book1.19Miscellaneous Outstanding Shares91,830,000Free Float68,944,000Market Cap$238.76 million OptionableNot Optionable Beta1.66 Key ExecutivesRobert T. DeMartiniChief Executive Officer & DirectorEric HaynorChief Operating OfficerBennett L. NussbaumChief Financial OfficerRussell WhatcottInnovation DirectorVerdi Ray WhiteChief Retail OfficerKey CompetitorsBenson HillNYSE:BHILLimoneiraNASDAQ:LMNRSpring Valley AcquisitionNASDAQ:SVMagnum Opus AcquisitionNYSE:OPATurning Point BrandsNYSE:TPBView All CompetitorsInsiders & InstitutionsState of Wisconsin Investment BoardSold 21,274 shares on 2/15/2023Ownership: 0.195%Morgan StanleyBought 25,118 shares on 2/15/2023Ownership: 0.074%Squarepoint Ops LLCBought 17,813 shares on 2/15/2023Ownership: 0.056%MetLife Investment Management LLCBought 29,287 shares on 2/15/2023Ownership: 0.032%Legal & General Group PlcBought 2,599 shares on 2/15/2023Ownership: 0.022%View All Insider TransactionsView All Institutional Transactions PRPL Stock - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 4 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 1 sell rating and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" PRPL shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price forecast for 2023? 4 Wall Street research analysts have issued 1-year target prices for Purple Innovation's shares. Their PRPL share price forecasts range from $3.00 to $8.00. On average, they predict the company's share price to reach $6.00 in the next twelve months. This suggests a possible upside of 130.8% from the stock's current price. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2023? Purple Innovation's stock was trading at $4.79 at the start of the year. Since then, PRPL shares have decreased by 45.7% and is now trading at $2.60. View the best growth stocks for 2023 here. Are investors shorting Purple Innovation? Purple Innovation saw a drop in short interest in February. As of February 28th, there was short interest totaling 5,930,000 shares, a drop of 13.0% from the February 13th total of 6,820,000 shares. Based on an average trading volume of 716,200 shares, the days-to-cover ratio is presently 8.3 days. View Purple Innovation's Short Interest. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Tuesday, May 9th 2023. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its quarterly earnings data on Thursday, March, 16th. The company reported ($0.10) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.06) by $0.04. The business earned $145.10 million during the quarter, compared to analysts' expectations of $143.48 million. Purple Innovation had a negative net margin of 15.58% and a negative trailing twelve-month return on equity of 13.66%. Purple Innovation's quarterly revenue was down 22.2% on a year-over-year basis. During the same period in the prior year, the company posted ($0.35) earnings per share. What ETF holds Purple Innovation's stock ? Invesco Nasdaq Future Gen 200 ETF holds 4,911 shares of PRPL stock, representing 0.32% of its portfolio. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation updated its first quarter 2023 earnings guidance on Thursday, March, 16th. The company provided EPS guidance of for the period. The company issued revenue guidance of $105.00 million-$105.00 million, compared to the consensus revenue estimate of $137.13 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), Raytheon Technologies (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). What is Purple Innovation's stock symbol? Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL." Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a number of retail and institutional investors. Top institutional investors include Brandywine Global Investment Management LLC (3.03%), Bank of America Corp DE (1.96%), Schwartz Investment Counsel Inc. (1.81%), Geode Capital Management LLC (1.06%), Lapides Asset Management LLC (0.55%) and Manatuck Hill Partners LLC (0.54%). Insiders that own company stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Craig Lee Phillips, Gary T Dicamillo, Jack Roddy, John A Legg, Pano Anthos, Paul J Zepf, Tony Marion Pearce and Verdi Ray White III. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here. What is Purple Innovation's stock price today? One share of PRPL stock can currently be purchased for approximately $2.60. How much money does Purple Innovation make? Purple Innovation (NASDAQ:PRPL) has a market capitalization of $238.76 million and generates $575.69 million in revenue each year. The company earns $4.03 million in net income (profit) each year or ($1.04) on an earnings per share basis. How many employees does Purple Innovation have? The company employs 1,800 workers across the globe. How can I contact Purple Innovation? Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The official website for the company is www.purple.com. The company can be reached via phone at (801) 756-2600 or via email at ir@purple.com. This page (NASDAQ:PRPL) was last updated on 3/21/2023 by MarketBeat.com Staff Get 30 Days of MarketBeat All Access Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools: Best-in-Class Portfolio Monitoring View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio. Stock Ideas and Recommendations Get daily stock ideas from top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. 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