NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.40 0.00 (0.00%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$0.41 +0.01 (+2.02%) As of 05/22/2026 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Purple Innovation Stock (NASDAQ:PRPL) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.40▼$0.4250-Day Range$0.40▼$0.7252-Week Range$0.39▼$1.26Volume423,697 shsAverage Volume548,690 shsMarket Capitalization$43.73 millionP/E RatioN/ADividend YieldN/APrice Target$0.65Consensus RatingReduce Company Overview Purple Innovation, Inc. is a consumer products company specializing in the design, development and manufacture of comfort technology for the sleep and home furnishings markets. Best known for its proprietary Hyper-Elastic Polymer “Grid” technology, the company engineers mattresses, pillows and cushions that aim to combine pressure relief, support and temperature neutrality. Purple offers an array of sleep products alongside related lifestyle and wellness solutions. The company’s product portfolio includes mattress models in various sizes and thicknesses, adjustable bed frames, pillows, sheets and mattress protectors, as well as seat cushions and pet beds. Purple’s approach to innovation focuses on material science and ergonomics, seeking to enhance both residential and commercial applications of its polymer grid in furniture and support surfaces. Purple distributes its products through multiple channels, including direct-to-consumer online sales, Purple-branded retail showrooms and a network of third-party retail partners across North America. The company primarily serves markets in the United States and Canada, leveraging e-commerce, wholesale and specialty retail relationships to broaden its consumer reach. Founded in 2010 by inventors Tony and Terry Pearce, Purple Innovation is headquartered in Lehi, Utah. The company completed its initial public offering in 2019 and is supported by a management team with backgrounds in product design, manufacturing and retail operations, guiding its continued expansion in the bedding and comfort products industry.AI Generated. May Contain Errors. Read More Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks73rd Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 73% of companies evaluated by MarketBeat, and ranked 66th out of 150 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.4 / 5Analyst RatingReduce Consensus RatingPurple Innovation has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Upside PotentialPurple Innovation has a consensus price target of $0.65, representing about 61.7% upside from its current price of $0.40.Amount of Analyst CoveragePurple Innovation has only been the subject of 3 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.28) to ($0.24) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.69, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.69, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Purple Innovation's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.70% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 3.7, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Purple Innovation has recently increased by 11.38%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. News and Social Media2.6 / 5News SentimentN/A News SentimentPurple Innovation has a news sentiment score of 0.21. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 1 news article for Purple Innovation this week, compared to 2 articles on an average week.Search Interest2 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.MarketBeat Follows1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. Company Ownership4.3 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $29,400.00 in company stock, which represents 0.0672% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $29,400.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders53.90% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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PRPL Stock News HeadlinesHow The Purple Innovation (PRPL) Investment Story Is Shifting With Lower Targets And Higher RisksMay 24 at 8:39 AM | finance.yahoo.comPurple Innovation (PRPL) price target decreased by 74.62% to 0.84May 14, 2026 | msn.com$30 stock to buy before Starlink goes public (WATCH NOW!)A little-known stock pick with money-doubling potential over the next year is revealed for free in the first three minutes of a new video. This company is a critical piece of Elon Musk's fast-growing Starlink technology. It could climb 100 percent or more over the next year as Elon brings Starlink public in what may be the biggest IPO in history. No credit card is required to get the ticker.May 25 at 1:00 AM | Paradigm Press (Ad)Robert Gerard Lucian Acquires 60,000 Shares of Purple Innovation (NASDAQ:PRPL) StockMay 7, 2026 | insidertrades.comKeyBanc downgrades Purple Innovation (PRPL)May 1, 2026 | msn.comPurple Innovation Reaffirms 2025 10-K Risk Factors, Warns of Broad Threats to Business and Stock PriceApril 30, 2026 | tipranks.comWhy Purple (PRPL) shares are sliding todayApril 29, 2026 | msn.comPurple Innovation Inc (PRPL) Q1 2026 Earnings Call Highlights: Navigating Revenue Challenges ...April 29, 2026 | finance.yahoo.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.6905 at the beginning of 2026. Since then, PRPL shares have decreased by 41.8% and is now trading at $0.4019. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) issued its quarterly earnings data on Tuesday, April, 28th. The company reported ($0.13) EPS for the quarter, meeting the consensus estimate of ($0.13). The company earned $95.73 million during the quarter, compared to analysts' expectations of $100.92 million. Read the conference call transcript. Who are Purple Innovation's major shareholders? Purple Innovation's top institutional shareholders include Wasatch Advisors LP (4.66%) and Renaissance Technologies LLC (0.62%). Insiders that own company stock include Robert Demartini, Gary T Dicamillo, Casey Kale Mcgarvey, Robert Gerard Lucian, Jeffery Scott Kerby and George Turner Ulrich. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings4/28/2026Today5/25/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (2m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 PRPL's financial health is in the Yellow zone, according to TradeSmith. PRPL has been in this zone for over 2 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry CONS PD - MISC STPL Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,100Year Founded2010Price Target and Rating Average Price Target for Purple Innovation$0.65 High Price Target$0.65 Low Price Target$0.65 Potential Upside/Downside+61.7%Consensus RatingReduce Rating Score (0-4)1.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($0.58) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$51.41 million Net Margins-13.65% Pretax Margin-13.62% Return on EquityN/A Return on Assets-12.25% Debt Debt-to-Equity RatioN/A Current Ratio1.24 Quick Ratio0.62 Sales & Book Value Annual Sales$468.73 million Price / Sales0.09 Cash FlowN/A Price / Cash FlowN/A Book Value($0.55) per share Price / Book-0.73Miscellaneous Outstanding Shares108,800,000Free Float50,155,000Market Cap$43.73 million OptionableOptionable Beta1.52 Social Links The 10 Best High-Yield Dividend Stocks for 2026Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.Get This Free Report This page (NASDAQ:PRPL) was last updated on 5/25/2026 by MarketBeat.com Staff. 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