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PURPLE INNOVATION (PRPL) Institutional Ownership

PURPLE INNOVATION logo
$0.73 0.00 (-0.04%)
Closing price 07/11/2025 04:00 PM Eastern
Extended Trading
$0.74 +0.01 (+1.78%)
As of 07/11/2025 07:26 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Institutional Ownership Changes (13F Filings) for PURPLE INNOVATION (NASDAQ:PRPL)

Current
Institutional Ownership
Percentage
88.41%
Number of
Institutional Buyers
(last 12 months)
20
Total
Institutional Inflows
(last 12 months)
$3.01M
Number of
Institutional Sellers
(last 12 months)
12
Total
Institutional Outflows
(last 12 months)
$4.54M
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PRPL Institutional Buying and Selling by Quarter

PURPLE INNOVATION Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/2/2025 Crumly & Associates Inc.254,613$186K0.0%+55.6%0.236%
5/16/2025Invenomic Capital Management LP759,953$577K0.0%-4.4%0.706%
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%
5/12/2025Nuveen LLC228,036$173K0.0%N/A0.212%
5/12/2025Invesco Ltd.195,205$148K0.0%-24.1%0.181%
5/9/2025Charles Schwab Investment Management Inc.391,717$297K0.0%-10.0%0.364%
4/22/2025 Crumly & Associates Inc.163,663$124K0.0%+100.2%0.152%
2/17/2025Squarepoint Ops LLC178,052$139K0.0%+219.7%0.165%
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%
2/17/2025Invenomic Capital Management LP795,176$620K0.0%N/A0.738%
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%
2/14/2025Northern Trust Corp460,649$359K0.0%-3.8%0.428%
2/13/2025Barclays PLC85,627$67K0.0%+14.5%0.079%
2/13/2025Townsquare Capital LLC93,669$73K0.0%N/A0.087%
2/13/2025Invesco Ltd.257,277$201K0.0%-12.5%0.239%
2/12/2025JPMorgan Chase & Co.608,144$474K0.0%+2,140.2%0.565%
2/6/2025Charles Schwab Investment Management Inc.435,003$339K0.0%-5.2%0.404%
1/31/2025Truist Financial Corp629,032$491K0.0%+32.4%0.584%
1/27/2025Stratos Wealth Partners LTD.296,189$231K0.0%-89.5%0.275%
1/21/2025B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%
1/21/2025 Dynamic Advisor Solutions LLC901,176$703K0.0%+27.5%0.837%
1/17/2025SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%
11/12/2024Charles Schwab Investment Management Inc.458,627$453K0.0%+3.9%0.426%
11/1/2024 Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%
10/8/2024 Dynamic Advisor Solutions LLC706,778$699K0.0%-2.8%0.656%
8/21/2024Truist Financial Corp530,000$551K0.0%-26.5%0.492%
8/13/2024Divisadero Street Capital Management LP138,605$144K0.0%N/A0.129%
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%
8/9/2024Dimensional Fund Advisors LP177,022$184K0.0%-8.8%0.164%
8/3/2024 Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%
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7/15/2024 Dynamic Advisor Solutions LLC726,778$756K0.0%-3.3%0.675%
5/20/2024Virtu Financial LLC64,148$112K0.0%N/A0.060%
5/15/2024Price T Rowe Associates Inc. MD60,009$105K0.0%+51.5%0.056%
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%
5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%
4/12/2024 Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%
2/15/2024Fund 1 Investments LLC624,626$643K0.1%-58.8%0.591%
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%
2/2/2024Truist Financial Corp813,200$838K0.0%-15.6%0.769%
1/12/2024SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%
1/1/2024American Century Companies Inc.30,205$52K0.0%+55.1%0.029%
11/15/2023AWH Capital L.P.577,500$988K0.9%+16.5%0.546%
11/14/2023AWM Investment Company Inc.230,000$393K0.1%-56.2%0.217%
11/13/2023Fuller & Thaler Asset Management Inc.332,453$568K0.0%N/A0.314%
11/13/2023Brandywine Global Investment Management LLC1,174,806$2.01M0.0%-59.5%1.111%
11/13/2023FMR LLC11,702,309$20.01M0.0%+3.5%11.066%
11/9/2023Innovis Asset Management LLC336,525$575K0.2%+189.5%0.318%
10/24/2023Bank of New York Mellon Corp198,309$339K0.0%-5.9%0.188%
10/13/2023SG Americas Securities LLC37,942$65K0.0%+113.2%0.036%
10/12/2023Saxon Interests Inc.25,000$43K0.0%N/A0.024%
10/11/2023 Dynamic Advisor Solutions LLC683,150$1.17M0.1%+31.3%0.646%
9/21/2023Barclays PLC12,814$35K0.0%-81.9%0.012%
8/14/2023Coliseum Capital Management LLC46,855,291$130.26M11.7%+0.1%44.417%
8/11/2023AWM Investment Company Inc.525,000$1.46M0.2%N/A0.498%
8/11/2023Brandywine Global Investment Management LLC2,903,881$8.07M0.1%+2.9%2.753%
8/11/2023ExodusPoint Capital Management LP108,553$302K0.0%N/A0.103%
8/10/2023Schwartz Investment Counsel Inc.60,000$167K0.0%-91.0%0.057%
8/8/2023Wasatch Advisors LP1,642,934$4.57M0.0%+90.2%1.557%
8/3/2023 Dynamic Advisor Solutions LLC520,369$1.45M0.1%-1.0%0.493%
8/3/2023Innovis Asset Management LLC116,250$323K0.1%-18.2%0.110%
8/1/2023Truist Financial Corp1,072,723$2.98M0.0%N/A1.017%
8/1/2023Keybank National Association OH48,687$135K0.0%N/A0.046%
7/31/2023Strs Ohio20,100$55K0.0%N/A0.019%
7/27/2023Kesler Norman & Wride LLC10,027$28K0.0%N/A0.010%
7/24/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%
7/21/2023 Crumly & Associates Inc.49,263$137K0.1%+59.6%0.047%
7/18/2023Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%
7/18/2023Stratos Wealth Partners LTD.2,789,714$7.76M0.2%+10.0%2.645%
7/17/2023Sterling Investment Counsel LLC80,682$224K0.1%+33.0%0.076%
7/14/2023Venture Visionary Partners LLC16,550$46K0.0%N/A0.016%
7/10/2023B.O.S.S. Retirement Advisors LLC100,000$278K0.1%+28.7%0.095%
7/10/2023AE Wealth Management LLC100,020$278K0.0%+28.7%0.095%
7/10/2023SG Americas Securities LLC17,798$49K0.0%-54.0%0.017%
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5/25/2023Brandywine Global Investment Management LLC2,823,214$7.45M0.1%+1.4%2.676%
5/24/2023AWH Capital L.P.332,500$878K0.9%+54.7%0.315%
5/16/2023Freshford Capital Management LLC3,270,906$8.64M1.3%-1.4%3.105%
5/16/2023AWH Capital L.P.332,500$878K0.9%+54.7%0.316%
5/15/2023No Street GP LP5,150,000$13.60M1.7%+25.6%4.890%
5/15/2023Fund 1 Investments LLC163,900$433K0.1%N/A0.156%
5/15/2023Hood River Capital Management LLC2,092,405$5.52M0.2%N/A1.987%
5/12/2023Cooper Creek Partners Management LLC1,309,097$3.46M0.2%N/A1.243%
5/12/2023Brandywine Global Investment Management LLC2,823,214$7.45M0.1%+1.4%2.680%
5/10/2023Innovis Asset Management LLC142,050$375K0.2%N/A0.135%
(Data available from 1/1/2016 forward)

PRPL Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of PRPL shares?

During the previous two years, 55 institutional investors and hedge funds held shares of PURPLE INNOVATION. The most heavily invested institutionals were Coliseum Capital Management LLC ($130.26M), FMR LLC ($5.20M), Vanguard Group Inc. ($5.05M), No Street GP LP ($3.83M), Wasatch Advisors LP ($2.77M), Brandywine Global Investment Management LLC ($2.01M), and Geode Capital Management LLC ($1.33M).Learn more on PURPLE INNOVATION's institutional investors.

What percentage of PURPLE INNOVATION's stock is owned by institutional investors?

88.41% of PURPLE INNOVATION's stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.

Which institutional investors have been buying PURPLE INNOVATION's stock?

Of the 45 institutional investors that purchased PURPLE INNOVATION's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Wasatch Advisors LP ($1.95M), Truist Financial Corp ($1.23M), Sierra Summit Advisors LLC ($970.77K), Invenomic Capital Management LP ($795.18K), JPMorgan Chase & Co. ($581.00K), AWM Investment Company Inc. ($525K), and Dynamic Advisor Solutions LLC ($423.44K).

How much institutional buying is happening at PURPLE INNOVATION?

Institutional investors have bought a total of 3,578,898 shares in the last 24 months. This purchase volume represents approximately $3.01M in transactions.

Which of PURPLE INNOVATION's major shareholders have been selling company stock?

Of the 12 institutional investors that sold PURPLE INNOVATION's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Stratos Wealth Partners LTD. ($2.53M), No Street GP LP ($1.65M), FMR LLC ($663.69K), Truist Financial Corp ($190.60K), XTX Topco Ltd ($157.92K), Invesco Ltd. ($98.89K), and Charles Schwab Investment Management Inc. ($66.91K).

How much institutional selling is happening at PURPLE INNOVATION?

Institutional investors have sold a total of 5,505,772 shares in the last 24 months. This volume of shares sold represents approximately $4.54M in transactions.


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This page (NASDAQ:PRPL) was last updated on 7/12/2025 by MarketBeat.com Staff
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