Purple Innovation (PRPL) Institutional Ownership

$1.43

+0.09 (+6.72%)

(As of 07/26/2024 ET)

Current Institutional Ownership Percentage: 88.41%
Number of Institutional Buyers (last 12 months): 26
Total Institutional Inflows (last 12 months): $11.72M

Number of Institutional Sellers (last 12 months): 11
Total Institutional Outflows (last 12 months): $6.61M

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PRPL Institutional Buying and Selling by Quarter

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Purple Innovation Major Shareholders & Ownership History

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Reporting Date	Major Shareholder Name	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
7/26/2024	Patriot Financial Group Insurance Agency LLC	41,027	$43K	0.0%	N/A	0.038%
7/15/2024	Dynamic Advisor Solutions LLC	726,778	$756K	0.0%	-3.3%	0.675%
5/20/2024	Virtu Financial LLC	64,148	$112K	0.0%	N/A	0.060%
5/15/2024	Price T Rowe Associates Inc. MD	60,009	$105K	0.0%	+51.5%	0.056%
5/10/2024	Vanguard Group Inc.	2,903,799	$5.05M	0.0%	+0.7%	2.708%
5/8/2024	Focused Wealth Management Inc	30,000	$52K	0.0%	-37.5%	0.028%
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5/7/2024	SG Americas Securities LLC	19,179	$33K	0.0%	-63.0%	0.018%
5/1/2024	BNP Paribas Financial Markets	26,879	$47K	0.0%	+73.7%	0.025%
4/26/2024	Caliber Wealth Management LLC	33,082	$58K	0.0%	+32.3%	0.031%
4/18/2024	Wasatch Advisors LP	2,251,234	$3.92M	0.0%	+2.0%	2.100%
4/12/2024	Dynamic Advisor Solutions LLC	751,778	$1.31M	0.0%	+9.7%	0.701%
2/22/2024	Sierra Summit Advisors LLC	970,772	$1M	0.3%	N/A	0.918%
2/15/2024	Fund 1 Investments LLC	624,626	$643K	0.1%	-58.8%	0.591%
2/14/2024	Wasatch Advisors LP	2,206,820	$2.27M	0.0%	+34.1%	2.087%
2/13/2024	Platform Technology Partners	30,000	$31K	0.0%	N/A	0.028%
2/8/2024	Quadrant Capital Group LLC	31,250	$32K	0.0%	N/A	0.030%
2/2/2024	Truist Financial Corp	813,200	$838K	0.0%	-15.6%	0.769%
1/12/2024	SG Americas Securities LLC	51,847	$53K	0.0%	+36.6%	0.049%
1/1/2024	American Century Companies Inc.	30,205	$52K	0.0%	+55.1%	0.029%
11/15/2023	AWH Capital L.P.	577,500	$988K	0.9%	+16.5%	0.546%
11/14/2023	AWM Investment Company Inc.	230,000	$393K	0.1%	-56.2%	0.217%
11/13/2023	Fuller & Thaler Asset Management Inc.	332,453	$568K	0.0%	N/A	0.314%
11/13/2023	Brandywine Global Investment Management LLC	1,174,806	$2.01M	0.0%	-59.5%	1.111%
11/13/2023	FMR LLC	11,702,309	$20.01M	0.0%	+3.5%	11.066%
11/9/2023	Innovis Asset Management LLC	336,525	$575K	0.2%	+189.5%	0.318%
10/24/2023	Bank of New York Mellon Corp	198,309	$339K	0.0%	-5.9%	0.188%
10/13/2023	SG Americas Securities LLC	37,942	$65K	0.0%	+113.2%	0.036%
10/12/2023	Saxon Interests Inc.	25,000	$43K	0.0%	N/A	0.024%
10/11/2023	Dynamic Advisor Solutions LLC	683,150	$1.17M	0.1%	+31.3%	0.646%
9/21/2023	Barclays PLC	12,814	$35K	0.0%	-81.9%	0.012%
8/14/2023	Coliseum Capital Management LLC	46,855,291	$130.26M	11.7%	+0.1%	44.417%
8/11/2023	AWM Investment Company Inc.	525,000	$1.46M	0.2%	N/A	0.498%
8/11/2023	Brandywine Global Investment Management LLC	2,903,881	$8.07M	0.1%	+2.9%	2.753%
8/11/2023	ExodusPoint Capital Management LP	108,553	$302K	0.0%	N/A	0.103%
8/10/2023	Schwartz Investment Counsel Inc.	60,000	$167K	0.0%	-91.0%	0.057%
8/8/2023	Wasatch Advisors LP	1,642,934	$4.57M	0.0%	+90.2%	1.557%
8/3/2023	Dynamic Advisor Solutions LLC	520,369	$1.45M	0.1%	-1.0%	0.493%
8/3/2023	Innovis Asset Management LLC	116,250	$323K	0.1%	-18.2%	0.110%
8/1/2023	Truist Financial Corp	1,072,723	$2.98M	0.0%	N/A	1.017%
8/1/2023	Keybank National Association OH	48,687	$135K	0.0%	N/A	0.046%
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7/31/2023	Strs Ohio	20,100	$55K	0.0%	N/A	0.019%
7/27/2023	Kesler Norman & Wride LLC	10,027	$28K	0.0%	N/A	0.010%
7/24/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/21/2023	Crumly & Associates Inc.	49,263	$137K	0.1%	+59.6%	0.047%
7/18/2023	Allspring Global Investments Holdings LLC	25,124	$70K	0.0%	N/A	0.024%
7/18/2023	Stratos Wealth Partners LTD.	2,789,714	$7.76M	0.2%	+10.0%	2.645%
7/17/2023	Sterling Investment Counsel LLC	80,682	$224K	0.1%	+33.0%	0.076%
7/14/2023	Venture Visionary Partners LLC	16,550	$46K	0.0%	N/A	0.016%
7/10/2023	B.O.S.S. Retirement Advisors LLC	100,000	$278K	0.1%	+28.7%	0.095%
7/10/2023	AE Wealth Management LLC	100,020	$278K	0.0%	+28.7%	0.095%
7/10/2023	SG Americas Securities LLC	17,798	$49K	0.0%	-54.0%	0.017%
5/25/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.676%
5/24/2023	AWH Capital L.P.	332,500	$878K	0.9%	+54.7%	0.315%
5/16/2023	Freshford Capital Management LLC	3,270,906	$8.64M	1.3%	-1.4%	3.105%
5/16/2023	AWH Capital L.P.	332,500	$878K	0.9%	+54.7%	0.316%
5/15/2023	No Street GP LP	5,150,000	$13.60M	1.7%	+25.6%	4.890%
5/15/2023	Fund 1 Investments LLC	163,900	$433K	0.1%	N/A	0.156%
5/15/2023	Hood River Capital Management LLC	2,092,405	$5.52M	0.2%	N/A	1.987%
5/12/2023	Cooper Creek Partners Management LLC	1,309,097	$3.46M	0.2%	N/A	1.243%
5/12/2023	Brandywine Global Investment Management LLC	2,823,214	$7.45M	0.1%	+1.4%	2.680%
5/10/2023	Innovis Asset Management LLC	142,050	$375K	0.2%	N/A	0.135%
5/9/2023	Capstone Investment Advisors LLC	700,000	$1.85M	0.0%	N/A	0.665%
5/9/2023	Schwartz Investment Counsel Inc.	670,000	$1.77M	0.1%	-59.6%	0.636%
4/28/2023	SG Americas Securities LLC	38,652	$102K	0.0%	+21.1%	0.037%
4/27/2023	Stratos Wealth Partners LTD.	2,536,566	$6.70M	0.2%	N/A	2.408%
4/27/2023	Arizona State Retirement System	19,734	$52K	0.0%	+30.0%	0.019%
4/27/2023	Lapides Asset Management LLC	75,400	$199K	0.1%	-85.0%	0.072%
4/24/2023	Crumly & Associates Inc.	30,863	$81K	0.0%	+32.7%	0.029%
4/10/2023	Caliber Wealth Management LLC	25,000	$66K	0.0%	N/A	0.024%
3/23/2023	MetLife Investment Management LLC	29,287	$140K	0.0%	N/A	0.032%
2/13/2023	GSA Capital Partners LLP	182,650	$875K	0.1%	+188.2%	0.199%
2/13/2023	Fuller & Thaler Asset Management Inc.	387,402	$1.86M	0.0%	N/A	0.422%
2/13/2023	Schwartz Investment Counsel Inc.	1,658,990	$7.95M	0.4%	-19.9%	1.807%
2/10/2023	HRT Financial LP	487,617	$2.34M	0.0%	+70.4%	0.531%
2/10/2023	Brandywine Global Investment Management LLC	2,785,114	$13.34M	0.1%	+14.2%	3.033%
2/9/2023	Mercer Global Advisors Inc. ADV	44,434	$213K	0.0%	-59.9%	0.048%
2/8/2023	Cambridge Investment Research Advisors Inc.	18,858	$90K	0.0%	N/A	0.021%
2/8/2023	Swiss National Bank	129,900	$622K	0.0%	+5.4%	0.141%
2/7/2023	B.O.S.S. Retirement Advisors LLC	77,700	$372K	0.1%	N/A	0.085%
1/31/2023	Ironwood Investment Management LLC	27,240	$130K	0.1%	-9.3%	0.030%
1/30/2023	New York State Common Retirement Fund	39,659	$190K	0.0%	+183.8%	0.043%
1/27/2023	Lapides Asset Management LLC	501,800	$2.40M	1.3%	-4.8%	0.546%
1/19/2023	Quent Capital LLC	80,000	$383K	0.1%	+6.7%	0.087%
11/15/2022	Prelude Capital Management LLC	121,889	$494K	0.0%	N/A	0.147%
11/15/2022	PenderFund Capital Management Ltd.	5,010	$28K	0.0%	N/A	0.006%
11/15/2022	Federated Hermes Inc.	1,939,770	$7.86M	0.0%	-20.2%	2.335%
11/15/2022	Brandywine Global Investment Management LLC	2,437,807	$9.87M	0.1%	+58.1%	2.934%
11/14/2022	Tudor Investment Corp Et Al	57,631	$233K	0.0%	-72.3%	0.069%
11/14/2022	Ergoteles LLC	39,400	$160K	0.0%	N/A	0.047%
11/14/2022	Freshford Capital Management LLC	3,496,000	$14.16M	2.2%	+101.2%	4.207%
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11/10/2022	Quent Capital LLC	75,000	$304K	0.1%	N/A	0.090%
11/9/2022	Full Sail Capital LLC	116,030	$470K	0.0%	+9.4%	0.140%
11/7/2022	Keebeck Alpha LP	124,844	$506K	0.3%	N/A	0.150%
11/1/2022	Great West Life Assurance Co. Can	22,382	$91K	0.0%	N/A	0.027%
10/31/2022	Monaco Asset Management SAM	67,500	$273K	0.1%	-37.2%	0.081%
10/31/2022	SG Americas Securities LLC	31,019	$126K	0.0%	-66.5%	0.037%
10/27/2022	Lapides Asset Management LLC	527,200	$2.14M	1.2%	+0.8%	0.634%
10/26/2022	Belvedere Trading LLC	40,347	$158K	0.0%	+9.5%	0.049%
10/25/2022	Lynwood Capital Management Inc.	160,000	$648K	0.7%	N/A	0.193%
10/25/2022	Crumly & Associates Inc.	23,263	$94K	0.0%	+75.4%	0.028%

(Data available from 1/1/2016 forward)

PRPL Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of PRPL shares?: During the previous two years, 67 institutional investors and hedge funds held shares of Purple Innovation. The most heavily invested institutionals were Coliseum Capital Management LLC ($130.26M), FMR LLC ($20.01M), No Street GP LP ($13.60M), Freshford Capital Management LLC ($8.64M), Federated Hermes Inc. ($7.86M), Stratos Wealth Partners LTD. ($7.76M), and Hood River Capital Management LLC ($5.52M).Learn more on PRPL's institutional investors.
What percentage of Purple Innovation stock is owned by institutional investors?: 88.41% of Purple Innovation stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.
Which institutional investors have been buying Purple Innovation stock?: Of the 61 institutional investors that purchased Purple Innovation stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Coliseum Capital Management LLC ($9.97M), Stratos Wealth Partners LTD. ($2.79M), Hood River Capital Management LLC ($2.09M), Freshford Capital Management LLC ($1.76M), Brandywine Global Investment Management LLC ($1.63M), Wasatch Advisors LP ($1.39M), and Cooper Creek Partners Management LLC ($1.31M).

How much institutional buying is happening at Purple Innovation?: Institutional investors have bought a total of 31,546,798 shares in the last 24 months. This purchase volume represents approximately $92.24M in transactions.
Which Purple Innovation major shareholders have been selling company stock?: Of the 19 institutional investors that sold Purple Innovation stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Schwartz Investment Counsel Inc. ($2.01M), Brandywine Global Investment Management LLC ($1.73M), Fund 1 Investments LLC ($890.45K), Federated Hermes Inc. ($490.40K), Lapides Asset Management LLC ($451.80K), AWM Investment Company Inc. ($295K), and Tudor Investment Corp Et Al ($150.28K).
How much institutional selling is happening at Purple Innovation?: Institutional investors have sold a total of 6,600,723 shares in the last 24 months. This volume of shares sold represents approximately $16.01M in transactions.