PURPLE INNOVATION (PRPL) Competitors $0.73 0.00 (-0.04%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$0.74 +0.01 (+1.78%) As of 07/11/2025 07:26 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. HBB, SLSN, COOK, PTNM, VIOT, SNBR, BRLT, GPRO, CPSH, and SHOTShould you be buying PURPLE INNOVATION stock or one of its competitors? The main competitors of PURPLE INNOVATION include Hamilton Beach Brands (HBB), Solesence (SLSN), Traeger (COOK), Pitanium (PTNM), Viomi Technology (VIOT), Sleep Number (SNBR), Brilliant Earth Group (BRLT), GoPro (GPRO), CPS Technologies (CPSH), and Safety Shot (SHOT). These companies are all part of the "consumer goods" industry. PURPLE INNOVATION vs. Its Competitors Hamilton Beach Brands Solesence Traeger Pitanium Viomi Technology Sleep Number Brilliant Earth Group GoPro CPS Technologies Safety Shot PURPLE INNOVATION (NASDAQ:PRPL) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk. Is PRPL or HBB more profitable? Hamilton Beach Brands has a net margin of 5.11% compared to PURPLE INNOVATION's net margin of -14.16%. Hamilton Beach Brands' return on equity of 21.59% beat PURPLE INNOVATION's return on equity.Company Net Margins Return on Equity Return on Assets PURPLE INNOVATION-14.16% -145.52% -13.27% Hamilton Beach Brands 5.11%21.59%8.37% Do analysts recommend PRPL or HBB? PURPLE INNOVATION presently has a consensus target price of $1.25, indicating a potential upside of 71.23%. Given PURPLE INNOVATION's stronger consensus rating and higher probable upside, analysts clearly believe PURPLE INNOVATION is more favorable than Hamilton Beach Brands.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score PURPLE INNOVATION 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Hamilton Beach Brands 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do institutionals & insiders have more ownership in PRPL or HBB? 88.4% of PURPLE INNOVATION shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 53.9% of PURPLE INNOVATION shares are held by insiders. Comparatively, 34.7% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media favor PRPL or HBB? In the previous week, PURPLE INNOVATION had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 1 mentions for PURPLE INNOVATION and 0 mentions for Hamilton Beach Brands. PURPLE INNOVATION's average media sentiment score of 1.91 beat Hamilton Beach Brands' score of 0.00 indicating that PURPLE INNOVATION is being referred to more favorably in the media. Company Overall Sentiment PURPLE INNOVATION Very Positive Hamilton Beach Brands Neutral Which has more risk and volatility, PRPL or HBB? PURPLE INNOVATION has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500. Comparatively, Hamilton Beach Brands has a beta of 0.33, meaning that its share price is 67% less volatile than the S&P 500. Which has stronger valuation and earnings, PRPL or HBB? Hamilton Beach Brands has higher revenue and earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPURPLE INNOVATION$487.88M0.16-$97.90M-$0.62-1.18Hamilton Beach Brands$654.69M0.41$30.76M$2.448.00 SummaryHamilton Beach Brands beats PURPLE INNOVATION on 8 of the 15 factors compared between the two stocks. Get PURPLE INNOVATION News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPURPLE INNOVATIONCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$78.66M$33.93B$16.26B$9.10BDividend YieldN/A2.61%3.10%4.00%P/E Ratio-1.1832.3219.7820.27Price / Sales0.161.8246.1599.27Price / CashN/A16.4214.8358.16Price / Book3.848.736.095.49Net Income-$97.90M$1.19B$680.31M$250.45M7 Day Performance-1.62%-0.56%2.06%4.77%1 Month Performance-1.52%1.62%1.59%7.66%1 Year Performance-40.65%31.59%4.78%16.39% PURPLE INNOVATION Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPURPLE INNOVATION3.6507 of 5 stars$0.730.0%$1.25+71.2%-38.4%$78.66M$487.88M-1.181,200Positive NewsHBBHamilton Beach Brands2.2823 of 5 stars$18.80-0.1%N/A+9.7%$257.37M$654.69M7.70700SLSNSolesenceN/A$3.67-7.1%N/AN/A$257.27M$52.35M91.7760Positive NewsCOOKTraeger3.0848 of 5 stars$1.85-0.8%$2.44+32.1%-19.5%$250.35M$602.44M-8.02880High Trading VolumePTNMPitaniumN/A$8.75+2.9%N/AN/A$199.06M$74.93M0.0047Positive NewsQuiet Period ExpirationVIOTViomi Technology1.624 of 5 stars$2.64+59.0%N/A+231.5%$180.10M$290.30M44.001,470Positive NewsGap UpHigh Trading VolumeSNBRSleep Number0.6995 of 5 stars$7.79+2.5%$8.33+7.0%-18.0%$176.52M$1.68B-8.203,654Positive NewsBRLTBrilliant Earth Group1.9996 of 5 stars$1.56+9.1%$1.80+15.4%-34.2%$154.92M$422.16M-156.00420GPROGoPro2.8848 of 5 stars$0.76+1.5%$0.75-0.7%-51.8%$119.05M$801.47M-0.84880CPSHCPS Technologies0.4567 of 5 stars$2.75-4.8%N/A+49.4%$39.96M$21.12M-13.75100News CoveragePositive NewsAnalyst UpgradeSHOTSafety ShotN/A$0.47+26.6%N/A-60.2%$38.47M$700K0.0010High Trading Volume Related Companies and Tools Related Companies Hamilton Beach Brands Alternatives Solesence Alternatives Traeger Alternatives Pitanium Alternatives Viomi Technology Alternatives Sleep Number Alternatives Brilliant Earth Group Alternatives GoPro Alternatives CPS Technologies Alternatives Safety Shot Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 7/12/2025 by MarketBeat.com Staff From Our PartnersI was wrong about TrumpI made a mistake. 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