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Purple Innovation (PRPL) Competitors

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$0.29 -0.02 (-6.58%)
Closing price 07/17/2026 04:00 PM Eastern
Extended Trading
$0.29 0.00 (-0.24%)
As of 07/17/2026 07:49 PM Eastern
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PRPL vs. LVWR, EMPG, GPRO, BRLT, and CPSH

Should you buy Purple Innovation stock or one of its competitors? MarketBeat compares Purple Innovation with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Purple Innovation include LiveWire Group (LVWR), Empro Group (EMPG), GoPro (GPRO), Brilliant Earth Group (BRLT), and CPS Technologies (CPSH). These companies are all part of the "consumer goods" industry.

How does Purple Innovation compare to LiveWire Group?

LiveWire Group (NYSE:LVWR) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, media sentiment, dividends, profitability, risk and institutional ownership.

Purple Innovation has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LiveWire Group$25.67M5.48-$75.11M-$0.37N/A
Purple Innovation$468.73M0.07-$51.41M-$0.58N/A

0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 0.4% of LiveWire Group shares are owned by company insiders. Comparatively, 54.0% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Purple Innovation has a net margin of -13.65% compared to LiveWire Group's net margin of -263.77%. Purple Innovation's return on equity of 0.00% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
LiveWire Group-263.77% -137.09% -62.55%
Purple Innovation -13.65%N/A -12.25%

In the previous week, LiveWire Group had 1 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for LiveWire Group and 2 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.70 beat LiveWire Group's score of 0.00 indicating that Purple Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LiveWire Group
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Purple Innovation
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 124.37%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than LiveWire Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

LiveWire Group has a beta of 1.71, meaning that its share price is 71% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

Summary

Purple Innovation beats LiveWire Group on 11 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Empro Group?

Empro Group (NASDAQ:EMPG) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

88.4% of Purple Innovation shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Purple Innovation has a consensus price target of $0.65, suggesting a potential upside of 124.37%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than Empro Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Empro Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Empro Group has higher earnings, but lower revenue than Purple Innovation.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Empro GroupN/AN/AN/AN/AN/A
Purple Innovation$468.73M0.07-$51.41M-$0.58N/A

In the previous week, Purple Innovation had 2 more articles in the media than Empro Group. MarketBeat recorded 2 mentions for Purple Innovation and 0 mentions for Empro Group. Empro Group's average media sentiment score of 1.89 beat Purple Innovation's score of 1.70 indicating that Empro Group is being referred to more favorably in the media.

Company Overall Sentiment
Empro Group Very Positive
Purple Innovation Very Positive

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company Net Margins Return on Equity Return on Assets
Empro GroupN/A N/A N/A
Purple Innovation -13.65%N/A -12.25%

Summary

Purple Innovation beats Empro Group on 6 of the 9 factors compared between the two stocks.

How does Purple Innovation compare to GoPro?

Purple Innovation (NASDAQ:PRPL) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by company insiders. Comparatively, 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market. Comparatively, GoPro has a beta of 2.41, meaning that its share price is 141% more volatile than the broader market.

In the previous week, GoPro had 1 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for GoPro and 2 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.70 beat GoPro's score of 0.82 indicating that Purple Innovation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Purple Innovation
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Purple Innovation presently has a consensus price target of $0.65, indicating a potential upside of 124.37%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Purple Innovation has higher earnings, but lower revenue than GoPro. GoPro is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Purple Innovation$468.73M0.07-$51.41M-$0.58N/A
GoPro$651.54M0.18-$93.49M-$0.79N/A

Purple Innovation has a net margin of -13.65% compared to GoPro's net margin of -20.70%. Purple Innovation's return on equity of 0.00% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Purple Innovation-13.65% N/A -12.25%
GoPro -20.70%-161.44%-22.87%

Summary

Purple Innovation beats GoPro on 11 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Brilliant Earth Group?

Brilliant Earth Group (NASDAQ:BRLT) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, profitability, dividends, valuation, analyst recommendations, earnings and media sentiment.

Brilliant Earth Group currently has a consensus target price of $1.74, indicating a potential upside of 48.50%. Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 124.37%. Given Purple Innovation's higher probable upside, analysts clearly believe Purple Innovation is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.88
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Brilliant Earth Group has a beta of 1.37, meaning that its share price is 37% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

In the previous week, Purple Innovation had 1 more articles in the media than Brilliant Earth Group. MarketBeat recorded 2 mentions for Purple Innovation and 1 mentions for Brilliant Earth Group. Purple Innovation's average media sentiment score of 1.70 beat Brilliant Earth Group's score of 0.64 indicating that Purple Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Purple Innovation
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Brilliant Earth Group has higher earnings, but lower revenue than Purple Innovation. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$437.48M0.27-$3.63M-$0.31N/A
Purple Innovation$468.73M0.07-$51.41M-$0.58N/A

Brilliant Earth Group has a net margin of -0.71% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group-0.71% -18.23% -7.15%
Purple Innovation -13.65%N/A -12.25%

70.4% of Brilliant Earth Group shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 83.2% of Brilliant Earth Group shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Purple Innovation beats Brilliant Earth Group on 8 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to CPS Technologies?

Purple Innovation (NASDAQ:PRPL) and CPS Technologies (NASDAQ:CPSH) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, risk and dividends.

In the previous week, Purple Innovation had 2 more articles in the media than CPS Technologies. MarketBeat recorded 2 mentions for Purple Innovation and 0 mentions for CPS Technologies. CPS Technologies' average media sentiment score of 1.89 beat Purple Innovation's score of 1.70 indicating that CPS Technologies is being referred to more favorably in the news media.

Company Overall Sentiment
Purple Innovation Very Positive
CPS Technologies Very Positive

CPS Technologies has lower revenue, but higher earnings than Purple Innovation.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Purple Innovation$468.73M0.07-$51.41M-$0.58N/A
CPS Technologies$32.60M2.42$420KN/AN/A

CPS Technologies has a net margin of 0.10% compared to Purple Innovation's net margin of -13.65%. CPS Technologies' return on equity of 0.16% beat Purple Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Purple Innovation-13.65% N/A -12.25%
CPS Technologies 0.10%0.16%0.13%

Purple Innovation has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market. Comparatively, CPS Technologies has a beta of 2.03, indicating that its stock price is 103% more volatile than the broader market.

Purple Innovation presently has a consensus target price of $0.65, suggesting a potential upside of 124.37%. CPS Technologies has a consensus target price of $6.00, suggesting a potential upside of 37.61%. Given Purple Innovation's higher possible upside, analysts plainly believe Purple Innovation is more favorable than CPS Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
CPS Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 11.2% of CPS Technologies shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by company insiders. Comparatively, 13.2% of CPS Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

CPS Technologies beats Purple Innovation on 9 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRPL vs. The Competition

MetricPurple InnovationCONS PD IndustryStaples SectorNASDAQ Exchange
Market Cap$33.74M$31.88B$16.81B$12.43B
Dividend YieldN/A3.19%3.29%8.84%
P/E Ratio-0.5074.5226.1923.89
Price / Sales0.071.6044.2490.49
Price / CashN/A34.1617.0360.07
Price / Book-1.0711.345.966.18
Net Income-$51.41M$1.30B$668.93M$331.73M
7 Day Performance-11.78%-1.55%1.19%-2.04%
1 Month Performance-32.27%0.74%0.80%-2.14%
1 Year Performance-58.46%-15.27%-11.32%17.28%

Purple Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRPL
Purple Innovation
4.0768 of 5 stars
$0.29
-6.6%
$0.65
+124.4%
-55.4%$33.74M$468.73MN/A1,100
LVWR
LiveWire Group
0.0605 of 5 stars
$0.73
+4.2%
N/A-79.6%$142.12M$25.67MN/A220
EMPG
Empro Group
N/A$17.36
flat
N/AN/A$141.05MN/AN/A33
GPRO
GoPro
0.4547 of 5 stars
$0.71
-6.8%
N/A-15.8%$131.96M$651.54MN/A880
BRLT
Brilliant Earth Group
2.046 of 5 stars
$1.20
+2.6%
$1.74
+44.8%
-19.9%$118.29M$437.48MN/A420

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This page (NASDAQ:PRPL) was last updated on 7/18/2026 by MarketBeat.com Staff.
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