Purple Innovation (PRPL) Competitors

Hamilton Beach Brands (NYSE:HBB) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, profitability, analyst recommendations, dividends, community ranking and media sentiment.

Is HBB or PRPL more profitable?

Hamilton Beach Brands has a net margin of 4.06% compared to Purple Innovation's net margin of -21.34%. Hamilton Beach Brands' return on equity of 17.90% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	4.06%	17.90%	6.87%
Purple Innovation	-21.34%	-84.67%	-16.17%

Does the MarketBeat Community prefer HBB or PRPL?

Purple Innovation received 133 more outperform votes than Hamilton Beach Brands when rated by MarketBeat users. Likewise, 67.27% of users gave Purple Innovation an outperform vote while only 52.88% of users gave Hamilton Beach Brands an outperform vote.

Company	Underperform	Outperform
Hamilton Beach Brands	Outperform Votes 165 52.88%	Underperform Votes 147 47.12%
Purple Innovation	Outperform Votes 298 67.27%	Underperform Votes 145 32.73%

Which has more volatility & risk, HBB or PRPL?

Hamilton Beach Brands has a beta of 0.59, suggesting that its share price is 41% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 2.08, suggesting that its share price is 108% more volatile than the S&P 500.

Do analysts rate HBB or PRPL?

Purple Innovation has a consensus price target of $1.25, indicating a potential upside of 115.85%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has stronger earnings and valuation, HBB or PRPL?

Hamilton Beach Brands has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$654.69M	0.36	$25.24M	$2.23	7.86
Purple Innovation	$487.88M	0.13	-$120.76M	-$0.91	-0.64

Does the media prefer HBB or PRPL?

In the previous week, Hamilton Beach Brands' average media sentiment score of 0.00 equaled Purple Innovation'saverage media sentiment score.

Company	Overall Sentiment
Hamilton Beach Brands	Neutral
Purple Innovation	Neutral

Do insiders and institutionals hold more shares of HBB or PRPL?

50.5% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 34.7% of Hamilton Beach Brands shares are held by insiders. Comparatively, 53.7% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Hamilton Beach Brands beats Purple Innovation on 8 of the 15 factors compared between the two stocks.