Purple Innovation (PRPL) Competitors

$0.42 -0.01 (-1.79%)

Closing price 04:00 PM Eastern

Extended Trading

$0.42 +0.01 (+1.92%)

As of 07:53 PM Eastern

PRPL vs. PTNM, BRLT, EMPG, COOK, and SLSN

Should you buy Purple Innovation stock or one of its competitors? MarketBeat compares Purple Innovation with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Purple Innovation include Pitanium (PTNM), Brilliant Earth Group (BRLT), Empro Group (EMPG), Traeger (COOK), and Solesence (SLSN). These companies are all part of the "consumer goods" industry.

How does Purple Innovation compare to Pitanium?

Purple Innovation (NASDAQ:PRPL) and Pitanium (NASDAQ:PTNM) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

Pitanium has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Pitanium	N/A	N/A	N/A

Purple Innovation presently has a consensus target price of $0.65, suggesting a potential upside of 56.25%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Pitanium.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Pitanium	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Pitanium has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A
Pitanium	N/A	N/A	N/A	N/A	N/A

In the previous week, Purple Innovation had 1 more articles in the media than Pitanium. MarketBeat recorded 1 mentions for Purple Innovation and 0 mentions for Pitanium. Pitanium's average media sentiment score of 1.89 beat Purple Innovation's score of 1.34 indicating that Pitanium is being referred to more favorably in the news media.

Company	Overall Sentiment
Purple Innovation	Positive
Pitanium	Very Positive

88.4% of Purple Innovation shares are held by institutional investors. 53.9% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Purple Innovation beats Pitanium on 6 of the 9 factors compared between the two stocks.

How does Purple Innovation compare to Brilliant Earth Group?

Brilliant Earth Group (NASDAQ:BRLT) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 83.9% of Brilliant Earth Group shares are held by company insiders. Comparatively, 53.9% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Brilliant Earth Group and Brilliant Earth Group both had 1 articles in the media. Purple Innovation's average media sentiment score of 1.34 beat Brilliant Earth Group's score of 0.96 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brilliant Earth Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Brilliant Earth Group has a beta of 1.43, indicating that its share price is 43% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.52, indicating that its share price is 52% more volatile than the broader market.

Brilliant Earth Group currently has a consensus target price of $1.74, suggesting a potential upside of 52.41%. Purple Innovation has a consensus target price of $0.65, suggesting a potential upside of 56.25%. Given Purple Innovation's higher probable upside, analysts clearly believe Purple Innovation is more favorable than Brilliant Earth Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Brilliant Earth Group has higher earnings, but lower revenue than Purple Innovation. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brilliant Earth Group	$437.48M	0.26	-$3.63M	-$0.31	N/A
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A

Brilliant Earth Group has a net margin of -0.71% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brilliant Earth Group	-0.71%	-18.23%	-7.15%
Purple Innovation	-13.65%	N/A	-12.25%

Summary

Brilliant Earth Group and Purple Innovation tied by winning 7 of the 14 factors compared between the two stocks.

How does Purple Innovation compare to Empro Group?

Purple Innovation (NASDAQ:PRPL) and Empro Group (NASDAQ:EMPG) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Empro Group	N/A	N/A	N/A

In the previous week, Empro Group had 1 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Empro Group and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.34 beat Empro Group's score of 0.63 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Empro Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Empro Group has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A
Empro Group	N/A	N/A	N/A	N/A	N/A

Purple Innovation currently has a consensus price target of $0.65, indicating a potential upside of 56.25%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities research analysts plainly believe Purple Innovation is more favorable than Empro Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Empro Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

88.4% of Purple Innovation shares are held by institutional investors. 53.9% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Purple Innovation beats Empro Group on 6 of the 9 factors compared between the two stocks.

How does Purple Innovation compare to Traeger?

Purple Innovation (NASDAQ:PRPL) and Traeger (NYSE:COOK) are both small-cap consumer goods companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by insiders. Comparatively, 16.1% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Purple Innovation presently has a consensus target price of $0.65, suggesting a potential upside of 56.25%. Traeger has a consensus target price of $50.08, suggesting a potential upside of 1.33%. Given Purple Innovation's higher possible upside, research analysts plainly believe Purple Innovation is more favorable than Traeger.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Purple Innovation has higher earnings, but lower revenue than Traeger. Traeger is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A
Traeger	$559.52M	0.25	-$115.18M	-$41.92	N/A

Purple Innovation has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market. Comparatively, Traeger has a beta of 1.78, suggesting that its share price is 78% more volatile than the broader market.

Purple Innovation has a net margin of -13.65% compared to Traeger's net margin of -21.84%. Purple Innovation's return on equity of 0.00% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Traeger	-21.84%	-13.76%	-3.95%

In the previous week, Traeger had 6 more articles in the media than Purple Innovation. MarketBeat recorded 7 mentions for Traeger and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.34 beat Traeger's score of 0.52 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Traeger	0 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Purple Innovation beats Traeger on 9 of the 16 factors compared between the two stocks.

How does Purple Innovation compare to Solesence?

Purple Innovation (NASDAQ:PRPL) and Solesence (NASDAQ:SLSN) are both small-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

Solesence has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Solesence, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.10	-$51.41M	-$0.58	N/A
Solesence	$62.06M	1.42	$1.79M	$0.01	125.00

Solesence has a net margin of 1.56% compared to Purple Innovation's net margin of -13.65%. Solesence's return on equity of 5.39% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Solesence	1.56%	5.39%	1.78%

Purple Innovation has a beta of 1.52, meaning that its share price is 52% more volatile than the broader market. Comparatively, Solesence has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market.

In the previous week, Solesence had 3 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Solesence and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.34 beat Solesence's score of 0.54 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Solesence	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 70.2% of Solesence shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by insiders. Comparatively, 4.8% of Solesence shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Purple Innovation presently has a consensus price target of $0.65, indicating a potential upside of 56.25%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than Solesence.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Solesence	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Solesence beats Purple Innovation on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRPL vs. The Competition

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Metric	Purple Innovation	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$46.09M	$29.99B	$15.97B	$12.28B
Dividend Yield	N/A	3.44%	3.56%	5.30%
P/E Ratio	-0.72	77.47	26.53	25.24
Price / Sales	0.10	1.53	47.28	74.17
Price / Cash	N/A	12.95	13.12	37.27
Price / Book	-1.54	10.38	5.60	6.63
Net Income	-$51.41M	$1.33B	$671.49M	$335.41M
7 Day Performance	-18.43%	-1.04%	-0.76%	-1.83%
1 Month Performance	-33.86%	-6.91%	-3.54%	-1.16%
1 Year Performance	-53.15%	-19.42%	-13.27%	28.31%

Purple Innovation Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRPL Purple Innovation	3.9305 of 5 stars	$0.42 -1.8%	$0.65 +56.3%	-52.3%	$46.09M	$468.73M	N/A	1,100	Positive News
PTNM Pitanium	N/A	$10.39 -14.3%	N/A	N/A	$207.93M	N/A	N/A	47	Positive News High Trading Volume
BRLT Brilliant Earth Group	2.9841 of 5 stars	$1.39 -3.1%	$1.74 +25.5%	-10.4%	$144.58M	$437.48M	N/A	420
EMPG Empro Group	N/A	$17.36 -2.3%	N/A	N/A	$141.05M	N/A	N/A	33	News Coverage Positive News High Trading Volume
COOK Traeger	2.2941 of 5 stars	$41.63 -5.0%	$53.00 +27.3%	-45.1%	$121.36M	$559.52M	N/A	880	Earnings Report Gap Up

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This page (NASDAQ:PRPL) was last updated on 5/18/2026 by MarketBeat.com Staff.

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Purple Innovation (PRPL) Competitors

PRPL vs. PTNM, BRLT, EMPG, COOK, and SLSN

How does Purple Innovation compare to Pitanium?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Summary

How does Purple Innovation compare to Empro Group?

Summary

How does Purple Innovation compare to Traeger?

Summary

How does Purple Innovation compare to Solesence?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

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Purple Innovation (PRPL) Competitors

PRPL vs. PTNM, BRLT, EMPG, COOK, and SLSN

How does Purple Innovation compare to Pitanium?

Is PRPL or PTNM more profitable?

Do analysts recommend PRPL or PTNM?

Which has better valuation and earnings, PRPL or PTNM?

Does the media refer more to PRPL or PTNM?

Do institutionals and insiders hold more shares of PRPL or PTNM?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Do insiders & institutionals have more ownership in BRLT or PRPL?

Does the media refer more to BRLT or PRPL?

Which has more volatility & risk, BRLT or PRPL?

Do analysts rate BRLT or PRPL?

Which has preferable earnings & valuation, BRLT or PRPL?

Is BRLT or PRPL more profitable?

Summary

How does Purple Innovation compare to Empro Group?

Is PRPL or EMPG more profitable?

Does the media favor PRPL or EMPG?

Which has better earnings & valuation, PRPL or EMPG?

Do analysts rate PRPL or EMPG?

Do institutionals and insiders have more ownership in PRPL or EMPG?

Summary

How does Purple Innovation compare to Traeger?

Do institutionals & insiders hold more shares of PRPL or COOK?

Do analysts rate PRPL or COOK?

Which has preferable valuation and earnings, PRPL or COOK?

Which has more volatility and risk, PRPL or COOK?

Is PRPL or COOK more profitable?

Does the media favor PRPL or COOK?

Summary

How does Purple Innovation compare to Solesence?

Which has preferable earnings and valuation, PRPL or SLSN?

Is PRPL or SLSN more profitable?

Which has more risk & volatility, PRPL or SLSN?

Does the media favor PRPL or SLSN?

Do insiders & institutionals have more ownership in PRPL or SLSN?

Do analysts rate PRPL or SLSN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools