Which has higher earnings and valuation, PRPL or CPSH?

CPS Technologies has lower revenue, but higher earnings than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Purple Innovation $468.73M 0.09 -$51.41M -$0.58 N/A CPS Technologies $32.60M 3.72 $420K N/A N/A

Which has better valuation and earnings, PRPL or WALD?

Purple Innovation has higher revenue and earnings than Waldencast. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Purple Innovation $468.73M 0.09 -$51.41M -$0.58 N/A Waldencast $272.07M 0.81 -$229.75M N/A N/A

Is PRPL or WALD more profitable?

Waldencast has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%. Company Net Margins Return on Equity Return on Assets Purple Innovation -13.65% N/A -12.25% Waldencast N/A N/A N/A

Do analysts rate PRPL or EMPG?

Purple Innovation currently has a consensus target price of $0.65, indicating a potential upside of 65.10%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts clearly believe Purple Innovation is more favorable than Empro Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Empro Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger earnings and valuation, PRPL or EMPG?

Empro Group has lower revenue, but higher earnings than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Purple Innovation $468.73M 0.09 -$51.41M -$0.58 N/A Empro Group N/A N/A N/A N/A N/A

Is PRPL or EMPG more profitable?

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%. Company Net Margins Return on Equity Return on Assets Purple Innovation -13.65% N/A -12.25% Empro Group N/A N/A N/A

Do analysts recommend SLSN or PRPL?

Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 65.10%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than Solesence. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Solesence 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Purple Innovation (PRPL) Competitors

$0.39 -0.02 (-3.74%)

Closing price 06/5/2026 04:00 PM Eastern

Extended Trading

$0.40 +0.01 (+1.60%)

As of 06/5/2026 07:58 PM Eastern

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PRPL vs. CPSH, WALD, EMPG, BRLT, and SLSN

Should you buy Purple Innovation stock or one of its competitors? MarketBeat compares Purple Innovation with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Purple Innovation include CPS Technologies (CPSH), Waldencast (WALD), Empro Group (EMPG), Brilliant Earth Group (BRLT), and Solesence (SLSN). These companies are all part of the "consumer goods" industry.

How does Purple Innovation compare to CPS Technologies?

Purple Innovation (NASDAQ:PRPL) and CPS Technologies (NASDAQ:CPSH) are both small-cap consumer goods companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

CPS Technologies has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
CPS Technologies	$32.60M	3.72	$420K	N/A	N/A

Purple Innovation has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, CPS Technologies has a beta of 2, indicating that its stock price is 100% more volatile than the broader market.

Purple Innovation presently has a consensus target price of $0.65, suggesting a potential upside of 65.10%. CPS Technologies has a consensus target price of $6.00, suggesting a potential downside of 10.71%. Given Purple Innovation's higher possible upside, analysts plainly believe Purple Innovation is more favorable than CPS Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
CPS Technologies	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

CPS Technologies has a net margin of 0.10% compared to Purple Innovation's net margin of -13.65%. CPS Technologies' return on equity of 0.16% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
CPS Technologies	0.10%	0.16%	0.13%

In the previous week, CPS Technologies had 1 more articles in the media than Purple Innovation. MarketBeat recorded 1 mentions for CPS Technologies and 0 mentions for Purple Innovation. CPS Technologies' average media sentiment score of 1.42 beat Purple Innovation's score of 0.00 indicating that CPS Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
Purple Innovation	Neutral
CPS Technologies	Positive

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 11.2% of CPS Technologies shares are held by institutional investors. 53.9% of Purple Innovation shares are held by insiders. Comparatively, 13.2% of CPS Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

CPS Technologies beats Purple Innovation on 10 of the 14 factors compared between the two stocks.

How does Purple Innovation compare to Waldencast?

Purple Innovation (NASDAQ:PRPL) and Waldencast (NASDAQ:WALD) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

Purple Innovation has a beta of 1.45, suggesting that its stock price is 45% more volatile than the broader market. Comparatively, Waldencast has a beta of -0.05, suggesting that its stock price is 105% less volatile than the broader market.

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 42.0% of Waldencast shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Purple Innovation has higher revenue and earnings than Waldencast.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Waldencast	$272.07M	0.81	-$229.75M	N/A	N/A

Purple Innovation presently has a consensus price target of $0.65, suggesting a potential upside of 65.10%. Waldencast has a consensus price target of $2.33, suggesting a potential upside of 35.66%. Given Purple Innovation's higher possible upside, equities analysts plainly believe Purple Innovation is more favorable than Waldencast.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Waldencast	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Waldencast has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Waldencast	N/A	N/A	N/A

In the previous week, Waldencast had 3 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for Waldencast and 0 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.00 equaled Waldencast'saverage media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
Waldencast	Neutral

Summary

Purple Innovation and Waldencast tied by winning 6 of the 12 factors compared between the two stocks.

How does Purple Innovation compare to Empro Group?

Purple Innovation (NASDAQ:PRPL) and Empro Group (NASDAQ:EMPG) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

In the previous week, Purple Innovation's average media sentiment score of 0.00 equaled Empro Group'saverage media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
Empro Group	Neutral

88.4% of Purple Innovation shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Empro Group has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Empro Group	N/A	N/A	N/A	N/A	N/A

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Empro Group	N/A	N/A	N/A

Purple Innovation currently has a consensus target price of $0.65, indicating a potential upside of 65.10%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts clearly believe Purple Innovation is more favorable than Empro Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Empro Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Purple Innovation beats Empro Group on 5 of the 7 factors compared between the two stocks.

How does Purple Innovation compare to Brilliant Earth Group?

Purple Innovation (NASDAQ:PRPL) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends, media sentiment and earnings.

Brilliant Earth Group has lower revenue, but higher earnings than Purple Innovation. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Brilliant Earth Group	$437.48M	0.28	-$3.63M	-$0.31	N/A

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are held by institutional investors. 53.9% of Purple Innovation shares are held by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Brilliant Earth Group has a net margin of -0.71% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Brilliant Earth Group	-0.71%	-18.23%	-7.15%

Purple Innovation currently has a consensus price target of $0.65, suggesting a potential upside of 65.10%. Brilliant Earth Group has a consensus price target of $1.74, suggesting a potential upside of 46.01%. Given Purple Innovation's higher probable upside, equities research analysts plainly believe Purple Innovation is more favorable than Brilliant Earth Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88

Purple Innovation has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market. Comparatively, Brilliant Earth Group has a beta of 1.36, meaning that its share price is 36% more volatile than the broader market.

In the previous week, Brilliant Earth Group had 1 more articles in the media than Purple Innovation. MarketBeat recorded 1 mentions for Brilliant Earth Group and 0 mentions for Purple Innovation. Brilliant Earth Group's average media sentiment score of 1.69 beat Purple Innovation's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Purple Innovation	Neutral
Brilliant Earth Group	Very Positive

Summary

Brilliant Earth Group beats Purple Innovation on 9 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Solesence?

Solesence (NASDAQ:SLSN) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations, dividends and media sentiment.

Solesence has a net margin of 1.56% compared to Purple Innovation's net margin of -13.65%. Solesence's return on equity of 5.39% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Solesence	1.56%	5.39%	1.78%
Purple Innovation	-13.65%	N/A	-12.25%

Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 65.10%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than Solesence.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Solesence	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

In the previous week, Solesence's average media sentiment score of 0.00 equaled Purple Innovation'saverage media sentiment score.

Company	Overall Sentiment
Solesence	Neutral
Purple Innovation	Neutral

70.2% of Solesence shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 4.8% of Solesence shares are held by company insiders. Comparatively, 53.9% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Solesence has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market.

Solesence has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Solesence, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Solesence	$60.40M	1.53	$1.79M	$0.01	131.00
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A

Summary

Solesence beats Purple Innovation on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRPL vs. The Competition

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Metric	Purple Innovation	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$42.83M	$30.38B	$16.01B	$11.99B
Dividend Yield	N/A	3.44%	3.56%	5.56%
P/E Ratio	-0.68	67.09	24.99	23.62
Price / Sales	0.09	1.49	47.68	111.56
Price / Cash	N/A	12.69	13.05	37.22
Price / Book	-1.46	10.51	5.55	6.66
Net Income	-$51.41M	$1.33B	$675.92M	$337.55M
7 Day Performance	-1.89%	6.27%	-0.38%	-2.52%
1 Month Performance	-23.46%	1.01%	-2.67%	-0.03%
1 Year Performance	-49.05%	-18.97%	-12.99%	25.34%

Purple Innovation Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRPL Purple Innovation	2.7848 of 5 stars	$0.39 -3.7%	$0.65 +65.1%	-49.0%	$42.83M	$468.73M	N/A	1,100	Gap Down
CPSH CPS Technologies	2.0736 of 5 stars	$9.45 +4.8%	$6.00 -36.5%	+143.5%	$162.42M	$32.60M	N/A	100
WALD Waldencast	2.6386 of 5 stars	$1.83 +48.8%	$2.00 +9.3%	-29.8%	$157.73M	$272.07M	N/A	272	Analyst Forecast Gap Down High Trading Volume
EMPG Empro Group	N/A	$17.36 flat	N/A	N/A	$141.05M	N/A	N/A	33	Gap Up High Trading Volume
BRLT Brilliant Earth Group	2.2822 of 5 stars	$1.25 -1.6%	$1.74 +39.0%	-15.6%	$128.40M	$437.48M	N/A	420	Positive News

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This page (NASDAQ:PRPL) was last updated on 6/7/2026 by MarketBeat.com Staff.

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Purple Innovation (PRPL) Competitors

PRPL vs. CPSH, WALD, EMPG, BRLT, and SLSN

How does Purple Innovation compare to CPS Technologies?

Summary

How does Purple Innovation compare to Waldencast?

Summary

How does Purple Innovation compare to Empro Group?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Summary

How does Purple Innovation compare to Solesence?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

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Stock Ideas and Recommendations

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Purple Innovation (PRPL) Competitors

PRPL vs. CPSH, WALD, EMPG, BRLT, and SLSN

How does Purple Innovation compare to CPS Technologies?

Which has higher earnings and valuation, PRPL or CPSH?

Which has more risk and volatility, PRPL or CPSH?

Do analysts prefer PRPL or CPSH?

Is PRPL or CPSH more profitable?

Does the media refer more to PRPL or CPSH?

Do insiders & institutionals hold more shares of PRPL or CPSH?

Summary

How does Purple Innovation compare to Waldencast?

Which has more risk & volatility, PRPL or WALD?

Do institutionals and insiders hold more shares of PRPL or WALD?

Which has better valuation and earnings, PRPL or WALD?

Do analysts recommend PRPL or WALD?

Is PRPL or WALD more profitable?

Does the media refer more to PRPL or WALD?

Summary

How does Purple Innovation compare to Empro Group?

Does the media favor PRPL or EMPG?

Do insiders & institutionals hold more shares of PRPL or EMPG?

Which has stronger earnings and valuation, PRPL or EMPG?

Is PRPL or EMPG more profitable?

Do analysts rate PRPL or EMPG?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Which has better earnings & valuation, PRPL or BRLT?

Do insiders & institutionals have more ownership in PRPL or BRLT?

Is PRPL or BRLT more profitable?

Do analysts rate PRPL or BRLT?

Which has more volatility & risk, PRPL or BRLT?

Does the media prefer PRPL or BRLT?

Summary

How does Purple Innovation compare to Solesence?

Is SLSN or PRPL more profitable?

Do analysts recommend SLSN or PRPL?

Does the media prefer SLSN or PRPL?

Do insiders & institutionals hold more shares of SLSN or PRPL?

Which has more risk & volatility, SLSN or PRPL?

Which has stronger earnings and valuation, SLSN or PRPL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools