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Purple Innovation (PRPL) Competitors

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$9.40 +0.37 (+4.10%)
As of 11:20 AM Eastern
This is a fair market value price provided by Massive. Learn more.

PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

Should you buy Purple Innovation stock or one of its competitors? MarketBeat compares Purple Innovation with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Purple Innovation include Crown Crafts (CRWS), Live Ventures (LIVE), Natuzzi (NTZ), Sleep Number (SNBR), and Somnigroup International (SGI). These companies are all part of the "home furnishings" industry.

How does Purple Innovation compare to Crown Crafts?

Crown Crafts (NASDAQ:CRWS) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk, media sentiment and institutional ownership.

Purple Innovation has a consensus price target of $16.25, indicating a potential upside of 76.15%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than Crown Crafts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crown Crafts
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Crown Crafts has a net margin of 2.24% compared to Purple Innovation's net margin of -13.65%. Crown Crafts' return on equity of 4.78% beat Purple Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Crown Crafts2.24% 4.78% 2.46%
Purple Innovation -13.65%N/A -12.25%

In the previous week, Crown Crafts and Crown Crafts both had 1 articles in the media. Crown Crafts' average media sentiment score of 0.00 beat Purple Innovation's score of -0.08 indicating that Crown Crafts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crown Crafts
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Purple Innovation
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

30.2% of Crown Crafts shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 12.3% of Crown Crafts shares are held by insiders. Comparatively, 54.0% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Crown Crafts has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Crown Crafts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crown Crafts$82.27M0.39$1.84M$0.1816.47
Purple Innovation$468.73M0.09-$51.41M-$14.50N/A

Crown Crafts has a beta of 0.64, meaning that its share price is 36% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the broader market.

Summary

Crown Crafts beats Purple Innovation on 9 of the 14 factors compared between the two stocks.

How does Purple Innovation compare to Live Ventures?

Purple Innovation (NASDAQ:PRPL) and Live Ventures (NASDAQ:LIVE) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, risk and analyst recommendations.

Purple Innovation presently has a consensus target price of $16.25, indicating a potential upside of 76.15%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts plainly believe Purple Innovation is more favorable than Live Ventures.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Live Ventures
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 7.5% of Live Ventures shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by company insiders. Comparatively, 68.4% of Live Ventures shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Purple Innovation has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market. Comparatively, Live Ventures has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market.

Live Ventures has a net margin of 0.88% compared to Purple Innovation's net margin of -13.65%. Live Ventures' return on equity of 6.01% beat Purple Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Purple Innovation-13.65% N/A -12.25%
Live Ventures 0.88%6.01%1.46%

In the previous week, Purple Innovation and Purple Innovation both had 1 articles in the media. Live Ventures' average media sentiment score of 0.00 beat Purple Innovation's score of -0.08 indicating that Live Ventures is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Purple Innovation
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Live Ventures
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Live Ventures has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Live Ventures, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Purple Innovation$468.73M0.09-$51.41M-$14.50N/A
Live Ventures$444.94M0.07$22.74M$0.3825.57

Summary

Live Ventures beats Purple Innovation on 8 of the 14 factors compared between the two stocks.

How does Purple Innovation compare to Natuzzi?

Natuzzi (NYSE:NTZ) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, valuation, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Natuzzi has higher earnings, but lower revenue than Purple Innovation.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Natuzzi$348.64M0.04-$33.87MN/AN/A
Purple Innovation$468.73M0.09-$51.41M-$14.50N/A

In the previous week, Natuzzi had 2 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for Natuzzi and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of -0.08 beat Natuzzi's score of -0.09 indicating that Purple Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Natuzzi
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Purple Innovation
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Natuzzi has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

Natuzzi has a net margin of -9.71% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Natuzzi's return on equity.

Company Net Margins Return on Equity Return on Assets
Natuzzi-9.71% -76.40% -10.54%
Purple Innovation -13.65%N/A -12.25%

6.1% of Natuzzi shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 0.6% of Natuzzi shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Purple Innovation has a consensus price target of $16.25, suggesting a potential upside of 76.15%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than Natuzzi.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Natuzzi
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

Purple Innovation beats Natuzzi on 9 of the 13 factors compared between the two stocks.

How does Purple Innovation compare to Sleep Number?

Sleep Number (NASDAQ:SNBR) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

In the previous week, Sleep Number and Sleep Number both had 1 articles in the media. Sleep Number's average media sentiment score of 1.11 beat Purple Innovation's score of -0.08 indicating that Sleep Number is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sleep Number
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Purple Innovation
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Purple Innovation has lower revenue, but higher earnings than Sleep Number. Purple Innovation is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sleep Number$1.34B0.00-$131.96M-$7.56N/A
Purple Innovation$468.73M0.09-$51.41M-$14.50N/A

Sleep Number has a net margin of -12.98% compared to Purple Innovation's net margin of -13.65%.

Company Net Margins Return on Equity Return on Assets
Sleep Number-12.98% N/A -16.48%
Purple Innovation -13.65%N/A -12.25%

Sleep Number has a beta of 2.49, meaning that its stock price is 149% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market.

85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 3.6% of Sleep Number shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 2,700.00%. Purple Innovation has a consensus price target of $16.25, indicating a potential upside of 76.15%. Given Sleep Number's higher probable upside, equities research analysts plainly believe Sleep Number is more favorable than Purple Innovation.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sleep Number
2 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

Sleep Number beats Purple Innovation on 7 of the 13 factors compared between the two stocks.

How does Purple Innovation compare to Somnigroup International?

Somnigroup International (NYSE:SGI) and Purple Innovation (NASDAQ:PRPL) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

99.9% of Somnigroup International shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 4.0% of Somnigroup International shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Somnigroup International currently has a consensus price target of $96.00, suggesting a potential upside of 47.78%. Purple Innovation has a consensus price target of $16.25, suggesting a potential upside of 76.15%. Given Purple Innovation's higher probable upside, analysts clearly believe Purple Innovation is more favorable than Somnigroup International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Somnigroup International
0 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.67
Purple Innovation
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Somnigroup International has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market.

Somnigroup International has a net margin of 6.80% compared to Purple Innovation's net margin of -13.65%. Somnigroup International's return on equity of 19.62% beat Purple Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Somnigroup International6.80% 19.62% 5.16%
Purple Innovation -13.65%N/A -12.25%

Somnigroup International has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Somnigroup International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Somnigroup International$7.48B1.83$384.10M$2.4526.52
Purple Innovation$468.73M0.09-$51.41M-$14.50N/A

In the previous week, Somnigroup International had 24 more articles in the media than Purple Innovation. MarketBeat recorded 25 mentions for Somnigroup International and 1 mentions for Purple Innovation. Somnigroup International's average media sentiment score of 0.73 beat Purple Innovation's score of -0.08 indicating that Somnigroup International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Somnigroup International
10 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Purple Innovation
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Somnigroup International beats Purple Innovation on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRPL vs. The Competition

MetricPurple InnovationHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$40.22M$5.43B$13.40B$12.95B
Dividend YieldN/A3.49%53.19%9.93%
P/E Ratio-0.6430.2148.0125.95
Price / Sales0.0966.8191.41110.60
Price / CashN/A9.5626.4350.37
Price / Book-1.353.924.616.22
Net Income-$51.41M$273.19M$444.43M$342.81M
7 Day Performance13.89%4.12%1.97%3.97%
1 Month Performance8.37%3.07%2.08%-1.33%
1 Year Performance-53.88%0.68%3.12%21.98%

Purple Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRPL
Purple Innovation
1.8926 of 5 stars
$9.40
+4.1%
$16.25
+72.9%
-56.0%$40.98M$468.73MN/A1,100
CRWS
Crown Crafts
1.719 of 5 stars
$2.95
flat
N/A+4.9%$31.74M$82.27M16.39130
LIVE
Live Ventures
1.3893 of 5 stars
$9.58
-1.3%
N/A-35.9%$29.83M$444.94M25.211,744
NTZ
Natuzzi
0.4038 of 5 stars
$1.29
+5.7%
N/A-53.2%$13.44M$348.64MN/A3,193
SNBR
Sleep Number
1.9195 of 5 stars
$0.13
flat
$3.50
+2,700.0%
N/A$2.88M$1.34BN/A3,133

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This page (NASDAQ:PRPL) was last updated on 8/7/2026 by MarketBeat.com Staff.
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