Do analysts recommend PRPL or CRWS?

Purple Innovation currently has a consensus price target of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's higher probable upside, analysts plainly believe Purple Innovation is more favorable than Crown Crafts. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Crown Crafts 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Do analysts recommend PRPL or LIVE?

Purple Innovation presently has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's stronger consensus rating and higher probable upside, research analysts clearly believe Purple Innovation is more favorable than Live Ventures. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Live Ventures 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts prefer NTZ or PRPL?

Purple Innovation has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Natuzzi. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Natuzzi 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Which has stronger earnings and valuation, NTZ or PRPL?

Natuzzi has higher earnings, but lower revenue than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Natuzzi $289.62M 0.04 -$33.87M N/A N/A Purple Innovation $468.73M 0.03 -$51.41M -$11.24 N/A

Is PRPL or SNBR more profitable?

Purple Innovation has a net margin of -10.74% compared to Sleep Number's net margin of -12.98%. Company Net Margins Return on Equity Return on Assets Purple Innovation -10.74% N/A -10.89% Sleep Number -12.98% N/A -16.48%

Purple Innovation (PRPL) Competitors

$3.19 +0.81 (+34.03%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$3.24 +0.04 (+1.41%)

As of 09/18/2026 07:54 PM Eastern

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PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

Should you buy Purple Innovation stock or one of its competitors? Purple Innovation's main competitors and comparable companies include Crown Crafts (CRWS), Live Ventures (LIVE), Natuzzi (NTZ), Sleep Number (SNBR), and Somnigroup International (SGI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "home furnishings" industry.

How does Purple Innovation compare to Crown Crafts?

Purple Innovation (NASDAQ:PRPL) and Crown Crafts (NASDAQ:CRWS) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Crown Crafts has a net margin of 5.99% compared to Purple Innovation's net margin of -10.74%. Crown Crafts' return on equity of 12.79% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-10.74%	N/A	-10.89%
Crown Crafts	5.99%	12.79%	6.84%

Purple Innovation currently has a consensus price target of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's higher probable upside, analysts plainly believe Purple Innovation is more favorable than Crown Crafts.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Crown Crafts	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Purple Innovation has a beta of 1.4, indicating that its stock price is 40% more volatile than the broader market. Comparatively, Crown Crafts has a beta of 0.63, indicating that its stock price is 37% less volatile than the broader market.

In the previous week, Crown Crafts had 2 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Crown Crafts and 0 mentions for Purple Innovation. Crown Crafts' average media sentiment score of 0.49 beat Purple Innovation's score of 0.00 indicating that Crown Crafts is being referred to more favorably in the news media.

Company	Overall Sentiment
Purple Innovation	Neutral
Crown Crafts	Neutral

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 30.2% of Crown Crafts shares are held by institutional investors. 54.0% of Purple Innovation shares are held by insiders. Comparatively, 12.3% of Crown Crafts shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Crown Crafts has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Crown Crafts, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.03	-$51.41M	-$11.24	N/A
Crown Crafts	$82.27M	0.33	$1.84M	$0.47	5.36

Summary

Crown Crafts beats Purple Innovation on 10 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Live Ventures?

Purple Innovation (NASDAQ:PRPL) and Live Ventures (NASDAQ:LIVE) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Purple Innovation presently has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's stronger consensus rating and higher probable upside, research analysts clearly believe Purple Innovation is more favorable than Live Ventures.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Live Ventures	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Live Ventures has lower revenue, but higher earnings than Purple Innovation. Live Ventures is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.03	-$51.41M	-$11.24	N/A
Live Ventures	$444.94M	0.06	$22.74M	-$1.20	N/A

Purple Innovation has a beta of 1.4, indicating that its share price is 40% more volatile than the broader market. Comparatively, Live Ventures has a beta of 1.03, indicating that its share price is 3% more volatile than the broader market.

Live Ventures has a net margin of -0.59% compared to Purple Innovation's net margin of -10.74%. Live Ventures' return on equity of 1.13% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-10.74%	N/A	-10.89%
Live Ventures	-0.59%	1.13%	0.27%

In the previous week, Purple Innovation's average media sentiment score of 0.00 equaled Live Ventures'average media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
Live Ventures	Neutral

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 7.5% of Live Ventures shares are held by institutional investors. 54.0% of Purple Innovation shares are held by insiders. Comparatively, 68.4% of Live Ventures shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Live Ventures beats Purple Innovation on 7 of the 13 factors compared between the two stocks.

How does Purple Innovation compare to Natuzzi?

Natuzzi (NYSE:NTZ) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.

6.1% of Natuzzi shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 0.6% of Natuzzi shares are held by insiders. Comparatively, 54.0% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Natuzzi has higher earnings, but lower revenue than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natuzzi	$289.62M	0.04	-$33.87M	N/A	N/A
Purple Innovation	$468.73M	0.03	-$51.41M	-$11.24	N/A

Purple Innovation has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Natuzzi has a net margin of -10.29% compared to Purple Innovation's net margin of -10.74%. Purple Innovation's return on equity of 0.00% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natuzzi	-10.29%	-86.98%	-11.14%
Purple Innovation	-10.74%	N/A	-10.89%

In the previous week, Natuzzi had 1 more articles in the media than Purple Innovation. MarketBeat recorded 1 mentions for Natuzzi and 0 mentions for Purple Innovation. Natuzzi's average media sentiment score of 0.00 equaled Purple Innovation'saverage media sentiment score.

Company	Overall Sentiment
Natuzzi	Neutral
Purple Innovation	Neutral

Natuzzi has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.4, suggesting that its stock price is 40% more volatile than the broader market.

Summary

Purple Innovation beats Natuzzi on 8 of the 12 factors compared between the two stocks.

How does Purple Innovation compare to Sleep Number?

Purple Innovation (NASDAQ:PRPL) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, media sentiment, institutional ownership and risk.

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 85.7% of Sleep Number shares are held by institutional investors. 54.0% of Purple Innovation shares are held by company insiders. Comparatively, 3.6% of Sleep Number shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Purple Innovation presently has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Sleep Number has a consensus target price of $3.50, suggesting a potential upside of 2,700.00%. Given Sleep Number's higher possible upside, analysts clearly believe Sleep Number is more favorable than Purple Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Purple Innovation has higher earnings, but lower revenue than Sleep Number. Purple Innovation is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.03	-$51.41M	-$11.24	N/A
Sleep Number	$1.34B	0.00	-$131.96M	-$7.56	N/A

Purple Innovation has a beta of 1.4, indicating that its stock price is 40% more volatile than the broader market. Comparatively, Sleep Number has a beta of 2.49, indicating that its stock price is 149% more volatile than the broader market.

Purple Innovation has a net margin of -10.74% compared to Sleep Number's net margin of -12.98%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-10.74%	N/A	-10.89%
Sleep Number	-12.98%	N/A	-16.48%

In the previous week, Purple Innovation's average media sentiment score of 0.00 equaled Sleep Number'saverage media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
Sleep Number	Neutral

Summary

Purple Innovation beats Sleep Number on 7 of the 12 factors compared between the two stocks.

How does Purple Innovation compare to Somnigroup International?

Somnigroup International (NYSE:SGI) and Purple Innovation (NASDAQ:PRPL) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Somnigroup International has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.4, meaning that its stock price is 40% more volatile than the broader market.

Somnigroup International has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Somnigroup International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Somnigroup International	$7.48B	1.78	$384.10M	$2.50	25.33
Purple Innovation	$468.73M	0.03	-$51.41M	-$11.24	N/A

99.9% of Somnigroup International shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 4.0% of Somnigroup International shares are held by company insiders. Comparatively, 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Somnigroup International had 7 more articles in the media than Purple Innovation. MarketBeat recorded 7 mentions for Somnigroup International and 0 mentions for Purple Innovation. Somnigroup International's average media sentiment score of 1.15 beat Purple Innovation's score of 0.00 indicating that Somnigroup International is being referred to more favorably in the media.

Company	Overall Sentiment
Somnigroup International	Positive
Purple Innovation	Neutral

Somnigroup International has a net margin of 7.00% compared to Purple Innovation's net margin of -10.74%. Somnigroup International's return on equity of 19.32% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Somnigroup International	7.00%	19.32%	5.22%
Purple Innovation	-10.74%	N/A	-10.89%

Somnigroup International currently has a consensus target price of $95.00, suggesting a potential upside of 50.05%. Purple Innovation has a consensus target price of $16.25, suggesting a potential upside of 409.40%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than Somnigroup International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Somnigroup International	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.80
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Summary

Somnigroup International beats Purple Innovation on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRPL vs. The Competition

Export

Metric	Purple Innovation	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$10.35M	$5.20B	$12.49B	$13.13B
Dividend Yield	N/A	3.46%	61.56%	12.94%
P/E Ratio	-0.28	12.56	44.13	25.39
Price / Sales	0.03	58.12	93.36	108.43
Price / Cash	N/A	9.10	28.44	51.66
Price / Book	-0.47	2.66	3.96	6.33
Net Income	-$51.41M	$270.86M	$445.18M	$358.24M
7 Day Performance	-2.45%	-0.94%	-1.59%	1.17%
1 Month Performance	-43.74%	-3.35%	-5.14%	-2.59%
1 Year Performance	-87.73%	-8.66%	-7.80%	5.97%

Purple Innovation Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRPL Purple Innovation	1.7475 of 5 stars	$3.19 +34.0%	$16.25 +409.4%	-88.6%	$10.35M	$468.73M	N/A	1,100	High Trading Volume
CRWS Crown Crafts	1.7371 of 5 stars	$2.59 +0.8%	N/A	-13.1%	$27.88M	$82.27M	5.51	130	News Coverage Short Interest Increase
LIVE Live Ventures	1.1112 of 5 stars	$7.89 +1.2%	N/A	-56.4%	$24.24M	$434.25M	N/A	1,744	Gap Up
NTZ Natuzzi	0.145 of 5 stars	$1.00 flat	N/A	N/A	$11.02M	$289.62M	N/A	3,193
SNBR Sleep Number	1.0645 of 5 stars	$0.13 flat	$3.50 +2,700.0%	N/A	$2.88M	$1.34B	N/A	3,133

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This page (NASDAQ:PRPL) was last updated on 9/19/2026 by MarketBeat.com Staff.

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Purple Innovation (PRPL) Competitors

PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

How does Purple Innovation compare to Crown Crafts?

Summary

How does Purple Innovation compare to Live Ventures?

Summary

How does Purple Innovation compare to Natuzzi?

Summary

How does Purple Innovation compare to Sleep Number?

Summary

How does Purple Innovation compare to Somnigroup International?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

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Purple Innovation (PRPL) Competitors

PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

How does Purple Innovation compare to Crown Crafts?

Is PRPL or CRWS more profitable?

Do analysts recommend PRPL or CRWS?

Which has more risk and volatility, PRPL or CRWS?

Does the media favor PRPL or CRWS?

Do institutionals & insiders hold more shares of PRPL or CRWS?

Which has higher earnings & valuation, PRPL or CRWS?

Summary

How does Purple Innovation compare to Live Ventures?

Do analysts recommend PRPL or LIVE?

Which has better earnings & valuation, PRPL or LIVE?

Which has more risk and volatility, PRPL or LIVE?

Is PRPL or LIVE more profitable?

Does the media refer more to PRPL or LIVE?

Do insiders & institutionals hold more shares of PRPL or LIVE?

Summary

How does Purple Innovation compare to Natuzzi?

Do institutionals & insiders believe in NTZ or PRPL?

Which has stronger earnings and valuation, NTZ or PRPL?

Do analysts prefer NTZ or PRPL?

Is NTZ or PRPL more profitable?

Does the media refer more to NTZ or PRPL?

Which has more volatility & risk, NTZ or PRPL?

Summary

How does Purple Innovation compare to Sleep Number?

Do insiders & institutionals hold more shares of PRPL or SNBR?

Do analysts recommend PRPL or SNBR?

Which has stronger earnings and valuation, PRPL or SNBR?

Which has more volatility and risk, PRPL or SNBR?

Is PRPL or SNBR more profitable?

Does the media prefer PRPL or SNBR?

Summary

How does Purple Innovation compare to Somnigroup International?

Which has more volatility and risk, SGI or PRPL?

Which has better earnings and valuation, SGI or PRPL?

Do insiders & institutionals hold more shares of SGI or PRPL?

Does the media prefer SGI or PRPL?

Is SGI or PRPL more profitable?

Do analysts recommend SGI or PRPL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools