Do analysts rate PRPL or EMPG?

Purple Innovation currently has a consensus price target of $0.65, indicating a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities research analysts clearly believe Purple Innovation is more favorable than Empro Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Empro Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher earnings and valuation, PRPL or EMPG?

Empro Group has lower revenue, but higher earnings than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Purple Innovation $468.73M 0.09 -$51.41M -$0.58 N/A Empro Group N/A N/A N/A N/A N/A

Is PRPL or EMPG more profitable?

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%. Company Net Margins Return on Equity Return on Assets Purple Innovation -13.65% N/A -12.25% Empro Group N/A N/A N/A

Do analysts rate GPRO or PRPL?

Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than GoPro. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score GoPro 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Is GPRO or PRPL more profitable?

Purple Innovation has a net margin of -13.65% compared to GoPro's net margin of -20.70%. Purple Innovation's return on equity of 0.00% beat GoPro's return on equity. Company Net Margins Return on Equity Return on Assets GoPro -20.70% -161.44% -22.87% Purple Innovation -13.65% N/A -12.25%

Which has stronger earnings & valuation, CPSH or PRPL?

CPS Technologies has higher earnings, but lower revenue than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio CPS Technologies $32.60M 3.15 $420K N/A N/A Purple Innovation $468.73M 0.09 -$51.41M -$0.58 N/A

Do analysts rate PRPL or SLSN?

Purple Innovation currently has a consensus price target of $0.65, suggesting a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher probable upside, research analysts clearly believe Purple Innovation is more favorable than Solesence. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Solesence 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Purple Innovation (PRPL) Competitors

$0.39 0.00 (-0.10%)

Closing price 06/26/2026 04:00 PM Eastern

Extended Trading

$0.38 -0.01 (-1.43%)

As of 06/26/2026 04:10 PM Eastern

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PRPL vs. EMPG, GPRO, CPSH, BRLT, and SLSN

Should you buy Purple Innovation stock or one of its competitors? MarketBeat compares Purple Innovation with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Purple Innovation include Empro Group (EMPG), GoPro (GPRO), CPS Technologies (CPSH), Brilliant Earth Group (BRLT), and Solesence (SLSN). These companies are all part of the "consumer goods" industry.

How does Purple Innovation compare to Empro Group?

Purple Innovation (NASDAQ:PRPL) and Empro Group (NASDAQ:EMPG) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

88.4% of Purple Innovation shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Purple Innovation currently has a consensus price target of $0.65, indicating a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities research analysts clearly believe Purple Innovation is more favorable than Empro Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Empro Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Empro Group has a net margin of 0.00% compared to Purple Innovation's net margin of -13.65%.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Empro Group	N/A	N/A	N/A

Empro Group has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Empro Group	N/A	N/A	N/A	N/A	N/A

In the previous week, Purple Innovation and Purple Innovation both had 1 articles in the media. Purple Innovation's average media sentiment score of 1.91 beat Empro Group's score of 1.87 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Overall Sentiment
Purple Innovation	Very Positive
Empro Group	Very Positive

Summary

Purple Innovation beats Empro Group on 6 of the 8 factors compared between the two stocks.

How does Purple Innovation compare to GoPro?

GoPro (NASDAQ:GPRO) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

In the previous week, GoPro had 3 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for GoPro and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.91 beat GoPro's score of 1.03 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
GoPro	Positive
Purple Innovation	Very Positive

GoPro has a beta of 2.36, indicating that its stock price is 136% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market.

Purple Innovation has a net margin of -13.65% compared to GoPro's net margin of -20.70%. Purple Innovation's return on equity of 0.00% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
Purple Innovation	-13.65%	N/A	-12.25%

70.1% of GoPro shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 18.4% of GoPro shares are held by company insiders. Comparatively, 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Purple Innovation has lower revenue, but higher earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.20	-$93.49M	-$0.79	N/A
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A

Summary

Purple Innovation beats GoPro on 11 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to CPS Technologies?

CPS Technologies (NASDAQ:CPSH) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

CPS Technologies has a beta of 2.01, indicating that its stock price is 101% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market.

CPS Technologies currently has a consensus price target of $6.00, indicating a potential upside of 5.63%. Purple Innovation has a consensus price target of $0.65, indicating a potential upside of 66.41%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than CPS Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CPS Technologies	2 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.67
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

CPS Technologies has a net margin of 0.10% compared to Purple Innovation's net margin of -13.65%. CPS Technologies' return on equity of 0.16% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CPS Technologies	0.10%	0.16%	0.13%
Purple Innovation	-13.65%	N/A	-12.25%

11.2% of CPS Technologies shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 13.2% of CPS Technologies shares are held by insiders. Comparatively, 54.0% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

CPS Technologies has higher earnings, but lower revenue than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CPS Technologies	$32.60M	3.15	$420K	N/A	N/A
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A

In the previous week, CPS Technologies had 2 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for CPS Technologies and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.91 beat CPS Technologies' score of 1.35 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
CPS Technologies	Positive
Purple Innovation	Very Positive

Summary

CPS Technologies beats Purple Innovation on 8 of the 13 factors compared between the two stocks.

How does Purple Innovation compare to Brilliant Earth Group?

Brilliant Earth Group (NASDAQ:BRLT) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, institutional ownership, risk and media sentiment.

70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 83.2% of Brilliant Earth Group shares are held by company insiders. Comparatively, 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Brilliant Earth Group has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.44, indicating that its share price is 44% more volatile than the broader market.

In the previous week, Brilliant Earth Group had 3 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Brilliant Earth Group and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.91 beat Brilliant Earth Group's score of 0.46 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
Brilliant Earth Group	Neutral
Purple Innovation	Very Positive

Brilliant Earth Group presently has a consensus target price of $1.74, indicating a potential upside of 68.69%. Purple Innovation has a consensus target price of $0.65, indicating a potential upside of 66.41%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts clearly believe Brilliant Earth Group is more favorable than Purple Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brilliant Earth Group	1 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.88
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Brilliant Earth Group has a net margin of -0.71% compared to Purple Innovation's net margin of -13.65%. Purple Innovation's return on equity of 0.00% beat Brilliant Earth Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brilliant Earth Group	-0.71%	-18.23%	-7.15%
Purple Innovation	-13.65%	N/A	-12.25%

Brilliant Earth Group has higher earnings, but lower revenue than Purple Innovation. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brilliant Earth Group	$437.48M	0.24	-$3.63M	-$0.31	N/A
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A

Summary

Brilliant Earth Group beats Purple Innovation on 9 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Solesence?

Purple Innovation (NASDAQ:PRPL) and Solesence (NASDAQ:SLSN) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, earnings, valuation, institutional ownership, profitability, analyst recommendations and media sentiment.

Purple Innovation has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, Solesence has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

Solesence has a net margin of 1.56% compared to Purple Innovation's net margin of -13.65%. Solesence's return on equity of 5.39% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-13.65%	N/A	-12.25%
Solesence	1.56%	5.39%	1.78%

Solesence has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Solesence, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.09	-$51.41M	-$0.58	N/A
Solesence	$62.06M	0.94	$1.79M	$0.01	82.50

Purple Innovation currently has a consensus price target of $0.65, suggesting a potential upside of 66.41%. Given Purple Innovation's stronger consensus rating and higher probable upside, research analysts clearly believe Purple Innovation is more favorable than Solesence.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Solesence	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 70.2% of Solesence shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by company insiders. Comparatively, 4.8% of Solesence shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Purple Innovation and Purple Innovation both had 1 articles in the media. Purple Innovation's average media sentiment score of 1.91 beat Solesence's score of 1.89 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Overall Sentiment
Purple Innovation	Very Positive
Solesence	Very Positive

Summary

Purple Innovation and Solesence tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRPL vs. The Competition

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Metric	Purple Innovation	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$42.50M	$30.65B	$16.50B	$12.19B
Dividend Yield	N/A	3.14%	3.35%	6.23%
P/E Ratio	-0.67	78.78	26.55	24.17
Price / Sales	0.09	1.59	47.05	101.82
Price / Cash	N/A	32.61	16.68	55.62
Price / Book	-1.45	11.25	5.67	6.36
Net Income	-$51.41M	$1.30B	$678.29M	$337.99M
7 Day Performance	-8.67%	2.44%	0.69%	0.10%
1 Month Performance	-6.20%	20.13%	2.37%	-1.28%
1 Year Performance	-44.69%	-9.83%	-11.03%	27.68%

Purple Innovation Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRPL Purple Innovation	3.8377 of 5 stars	$0.39 -0.1%	$0.65 +66.4%	-44.7%	$42.50M	$468.73M	N/A	1,100	Positive News
EMPG Empro Group	N/A	$17.36 flat	N/A	N/A	$141.05M	N/A	N/A	33	High Trading Volume
GPRO GoPro	0.3337 of 5 stars	$0.74 -6.3%	N/A	-0.1%	$136.65M	$651.54M	N/A	880	Positive News
CPSH CPS Technologies	1.7882 of 5 stars	$6.25 -6.0%	$6.00 -4.0%	+102.9%	$120.15M	$32.60M	N/A	100	Gap Down
BRLT Brilliant Earth Group	3.1557 of 5 stars	$1.05 flat	$1.74 +65.5%	-25.9%	$106.16M	$437.48M	N/A	420	Analyst Downgrade High Trading Volume

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This page (NASDAQ:PRPL) was last updated on 6/28/2026 by MarketBeat.com Staff.

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Purple Innovation (PRPL) Competitors

PRPL vs. EMPG, GPRO, CPSH, BRLT, and SLSN

How does Purple Innovation compare to Empro Group?

Summary

How does Purple Innovation compare to GoPro?

Summary

How does Purple Innovation compare to CPS Technologies?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Summary

How does Purple Innovation compare to Solesence?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

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Stock Ideas and Recommendations

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Purple Innovation (PRPL) Competitors

PRPL vs. EMPG, GPRO, CPSH, BRLT, and SLSN

How does Purple Innovation compare to Empro Group?

Do insiders and institutionals believe in PRPL or EMPG?

Do analysts rate PRPL or EMPG?

Is PRPL or EMPG more profitable?

Which has higher earnings and valuation, PRPL or EMPG?

Does the media refer more to PRPL or EMPG?

Summary

How does Purple Innovation compare to GoPro?

Do analysts rate GPRO or PRPL?

Does the media prefer GPRO or PRPL?

Which has more volatility & risk, GPRO or PRPL?

Is GPRO or PRPL more profitable?

Do insiders & institutionals believe in GPRO or PRPL?

Which has preferable valuation and earnings, GPRO or PRPL?

Summary

How does Purple Innovation compare to CPS Technologies?

Which has more risk and volatility, CPSH or PRPL?

Do analysts rate CPSH or PRPL?

Is CPSH or PRPL more profitable?

Do institutionals and insiders believe in CPSH or PRPL?

Which has stronger earnings & valuation, CPSH or PRPL?

Does the media favor CPSH or PRPL?

Summary

How does Purple Innovation compare to Brilliant Earth Group?

Do institutionals & insiders believe in BRLT or PRPL?

Which has more volatility and risk, BRLT or PRPL?

Does the media favor BRLT or PRPL?

Do analysts rate BRLT or PRPL?

Is BRLT or PRPL more profitable?

Which has better valuation & earnings, BRLT or PRPL?

Summary

How does Purple Innovation compare to Solesence?

Which has more risk & volatility, PRPL or SLSN?

Is PRPL or SLSN more profitable?

Which has stronger valuation and earnings, PRPL or SLSN?

Do analysts rate PRPL or SLSN?

Do insiders & institutionals have more ownership in PRPL or SLSN?

Does the media refer more to PRPL or SLSN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools