Do analysts recommend CRWS or PRPL?

Purple Innovation has a consensus target price of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than Crown Crafts. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Crown Crafts 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Do analysts prefer LIVE or PRPL?

Purple Innovation has a consensus target price of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than Live Ventures. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Live Ventures 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67

Do analysts rate PRPL or NTZ?

Purple Innovation currently has a consensus price target of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's stronger consensus rating and higher probable upside, equities analysts plainly believe Purple Innovation is more favorable than Natuzzi. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Natuzzi 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation & earnings, PRPL or NTZ?

Natuzzi has lower revenue, but higher earnings than Purple Innovation. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Purple Innovation $468.73M 0.04 -$51.41M -$11.24 N/A Natuzzi $348.64M 0.03 -$33.87M N/A N/A

Is SNBR or PRPL more profitable?

Purple Innovation has a net margin of -10.74% compared to Sleep Number's net margin of -12.98%. Company Net Margins Return on Equity Return on Assets Sleep Number -12.98% N/A -16.48% Purple Innovation -10.74% N/A -10.89%

Purple Innovation (PRPL) Competitors

$4.28 -0.21 (-4.68%)

As of 04:00 PM Eastern

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PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

Should you buy Purple Innovation stock or one of its competitors? Purple Innovation's main competitors and comparable companies include Crown Crafts (CRWS), Live Ventures (LIVE), Natuzzi (NTZ), Sleep Number (SNBR), and Somnigroup International (SGI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "home furnishings" industry.

How does Purple Innovation compare to Crown Crafts?

Crown Crafts (NASDAQ:CRWS) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

In the previous week, Crown Crafts had 1 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Crown Crafts and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.90 beat Crown Crafts' score of 1.44 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
Crown Crafts	Positive
Purple Innovation	Very Positive

30.2% of Crown Crafts shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 12.3% of Crown Crafts shares are held by company insiders. Comparatively, 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Crown Crafts has a beta of 0.64, suggesting that its stock price is 36% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

Crown Crafts has a net margin of 5.99% compared to Purple Innovation's net margin of -10.74%. Crown Crafts' return on equity of 12.79% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Crown Crafts	5.99%	12.79%	6.84%
Purple Innovation	-10.74%	N/A	-10.89%

Purple Innovation has a consensus target price of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than Crown Crafts.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crown Crafts	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Crown Crafts has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Crown Crafts, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crown Crafts	$82.27M	0.38	$1.84M	$0.47	6.11
Purple Innovation	$468.73M	0.04	-$51.41M	-$11.24	N/A

Summary

Crown Crafts beats Purple Innovation on 9 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Live Ventures?

Live Ventures (NASDAQ:LIVE) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

Purple Innovation has a consensus target price of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than Live Ventures.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Live Ventures	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Live Ventures has higher earnings, but lower revenue than Purple Innovation. Live Ventures is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Live Ventures	$444.94M	0.06	$22.74M	-$1.20	N/A
Purple Innovation	$468.73M	0.04	-$51.41M	-$11.24	N/A

In the previous week, Live Ventures had 1 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Live Ventures and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.90 beat Live Ventures' score of 0.94 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
Live Ventures	Positive
Purple Innovation	Very Positive

7.5% of Live Ventures shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 68.4% of Live Ventures shares are held by company insiders. Comparatively, 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Live Ventures has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, indicating that its stock price is 46% more volatile than the broader market.

Live Ventures has a net margin of -0.59% compared to Purple Innovation's net margin of -10.74%. Live Ventures' return on equity of 1.13% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Live Ventures	-0.59%	1.13%	0.27%
Purple Innovation	-10.74%	N/A	-10.89%

Summary

Live Ventures beats Purple Innovation on 8 of the 15 factors compared between the two stocks.

How does Purple Innovation compare to Natuzzi?

Purple Innovation (NASDAQ:PRPL) and Natuzzi (NYSE:NTZ) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

Purple Innovation currently has a consensus price target of $16.25, indicating a potential upside of 279.67%. Given Purple Innovation's stronger consensus rating and higher probable upside, equities analysts plainly believe Purple Innovation is more favorable than Natuzzi.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Natuzzi	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Natuzzi has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.04	-$51.41M	-$11.24	N/A
Natuzzi	$348.64M	0.03	-$33.87M	N/A	N/A

Natuzzi has a net margin of -10.29% compared to Purple Innovation's net margin of -10.74%. Purple Innovation's return on equity of 0.00% beat Natuzzi's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-10.74%	N/A	-10.89%
Natuzzi	-10.29%	-86.98%	-11.14%

Purple Innovation has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market. Comparatively, Natuzzi has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market.

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 6.1% of Natuzzi shares are held by institutional investors. 54.0% of Purple Innovation shares are held by insiders. Comparatively, 0.6% of Natuzzi shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Natuzzi had 3 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Natuzzi and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.90 beat Natuzzi's score of 0.41 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Overall Sentiment
Purple Innovation	Very Positive
Natuzzi	Neutral

Summary

Purple Innovation beats Natuzzi on 10 of the 13 factors compared between the two stocks.

How does Purple Innovation compare to Sleep Number?

Sleep Number (NASDAQ:SNBR) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, media sentiment and dividends.

Sleep Number has a beta of 2.49, suggesting that its stock price is 149% more volatile than the broader market. Comparatively, Purple Innovation has a beta of 1.46, suggesting that its stock price is 46% more volatile than the broader market.

In the previous week, Purple Innovation had 1 more articles in the media than Sleep Number. MarketBeat recorded 1 mentions for Purple Innovation and 0 mentions for Sleep Number. Purple Innovation's average media sentiment score of 1.90 beat Sleep Number's score of 0.00 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Overall Sentiment
Sleep Number	Neutral
Purple Innovation	Very Positive

85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 3.6% of Sleep Number shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sleep Number currently has a consensus price target of $3.50, indicating a potential upside of 2,700.00%. Purple Innovation has a consensus price target of $16.25, indicating a potential upside of 279.67%. Given Sleep Number's higher probable upside, equities analysts plainly believe Sleep Number is more favorable than Purple Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Purple Innovation has lower revenue, but higher earnings than Sleep Number. Purple Innovation is trading at a lower price-to-earnings ratio than Sleep Number, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.34B	0.00	-$131.96M	-$7.56	N/A
Purple Innovation	$468.73M	0.04	-$51.41M	-$11.24	N/A

Purple Innovation has a net margin of -10.74% compared to Sleep Number's net margin of -12.98%.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-12.98%	N/A	-16.48%
Purple Innovation	-10.74%	N/A	-10.89%

Summary

Purple Innovation beats Sleep Number on 9 of the 14 factors compared between the two stocks.

How does Purple Innovation compare to Somnigroup International?

Purple Innovation (NASDAQ:PRPL) and Somnigroup International (NYSE:SGI) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings and media sentiment.

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 99.9% of Somnigroup International shares are owned by institutional investors. 54.0% of Purple Innovation shares are owned by company insiders. Comparatively, 4.0% of Somnigroup International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Somnigroup International has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Somnigroup International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$468.73M	0.04	-$51.41M	-$11.24	N/A
Somnigroup International	$7.48B	1.81	$384.10M	$2.50	25.76

In the previous week, Somnigroup International had 19 more articles in the media than Purple Innovation. MarketBeat recorded 20 mentions for Somnigroup International and 1 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.90 beat Somnigroup International's score of 1.27 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Overall Sentiment
Purple Innovation	Very Positive
Somnigroup International	Positive

Purple Innovation has a beta of 1.46, suggesting that its share price is 46% more volatile than the broader market. Comparatively, Somnigroup International has a beta of 1.2, suggesting that its share price is 20% more volatile than the broader market.

Purple Innovation currently has a consensus price target of $16.25, indicating a potential upside of 279.67%. Somnigroup International has a consensus price target of $94.50, indicating a potential upside of 46.74%. Given Purple Innovation's higher possible upside, analysts clearly believe Purple Innovation is more favorable than Somnigroup International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Somnigroup International	1 Sell rating(s)	2 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.60

Somnigroup International has a net margin of 7.00% compared to Purple Innovation's net margin of -10.74%. Somnigroup International's return on equity of 19.32% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-10.74%	N/A	-10.89%
Somnigroup International	7.00%	19.32%	5.22%

Summary

Somnigroup International beats Purple Innovation on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRPL vs. The Competition

Export

Metric	Purple Innovation	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$19.58M	$5.42B	$13.03B	$12.93B
Dividend Yield	N/A	3.50%	56.18%	10.96%
P/E Ratio	-0.38	17.06	46.84	25.38
Price / Sales	0.04	60.64	88.41	92.16
Price / Cash	N/A	9.37	28.99	54.21
Price / Book	-0.29	2.51	5.99	6.14
Net Income	-$51.41M	$267.92M	$445.85M	$347.93M
7 Day Performance	-22.60%	-0.36%	-0.93%	-0.77%
1 Month Performance	-47.87%	1.79%	-0.46%	3.80%
1 Year Performance	-84.58%	-4.36%	-2.51%	14.69%

Purple Innovation Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRPL Purple Innovation	2.8194 of 5 stars	$4.28 -4.7%	$16.25 +279.7%	-83.8%	$19.58M	$468.73M	N/A	1,100	Positive News
CRWS Crown Crafts	2.6238 of 5 stars	$2.98 +0.7%	N/A	-5.8%	$31.85M	$83.55M	6.34	130	Positive News Short Interest Decrease
LIVE Live Ventures	1.0316 of 5 stars	$9.39 -1.2%	N/A	-53.1%	$29.18M	$444.94M	N/A	1,744	News Coverage Gap Up
NTZ Natuzzi	0.3453 of 5 stars	$1.15 -0.1%	N/A	N/A	$12.67M	$289.62M	N/A	3,193	High Trading Volume
SNBR Sleep Number	1.0355 of 5 stars	$0.13 flat	$3.50 +2,700.0%	N/A	$2.88M	$1.34B	N/A	3,133

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This page (NASDAQ:PRPL) was last updated on 8/28/2026 by MarketBeat.com Staff.

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Purple Innovation (PRPL) Competitors

PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

How does Purple Innovation compare to Crown Crafts?

Summary

How does Purple Innovation compare to Live Ventures?

Summary

How does Purple Innovation compare to Natuzzi?

Summary

How does Purple Innovation compare to Sleep Number?

Summary

How does Purple Innovation compare to Somnigroup International?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

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Purple Innovation (PRPL) Competitors

PRPL vs. CRWS, LIVE, NTZ, SNBR, and SGI

How does Purple Innovation compare to Crown Crafts?

Does the media refer more to CRWS or PRPL?

Do insiders & institutionals have more ownership in CRWS or PRPL?

Which has more volatility and risk, CRWS or PRPL?

Is CRWS or PRPL more profitable?

Do analysts recommend CRWS or PRPL?

Which has stronger earnings and valuation, CRWS or PRPL?

Summary

How does Purple Innovation compare to Live Ventures?

Do analysts prefer LIVE or PRPL?

Which has preferable earnings & valuation, LIVE or PRPL?

Does the media favor LIVE or PRPL?

Do insiders and institutionals believe in LIVE or PRPL?

Which has more volatility and risk, LIVE or PRPL?

Is LIVE or PRPL more profitable?

Summary

How does Purple Innovation compare to Natuzzi?

Do analysts rate PRPL or NTZ?

Which has stronger valuation & earnings, PRPL or NTZ?

Is PRPL or NTZ more profitable?

Which has more risk & volatility, PRPL or NTZ?

Do insiders & institutionals believe in PRPL or NTZ?

Does the media favor PRPL or NTZ?

Summary

How does Purple Innovation compare to Sleep Number?

Which has more risk & volatility, SNBR or PRPL?

Does the media prefer SNBR or PRPL?

Do insiders and institutionals have more ownership in SNBR or PRPL?

Do analysts recommend SNBR or PRPL?

Which has better earnings and valuation, SNBR or PRPL?

Is SNBR or PRPL more profitable?

Summary

How does Purple Innovation compare to Somnigroup International?

Do insiders and institutionals believe in PRPL or SGI?

Which has stronger valuation & earnings, PRPL or SGI?

Does the media refer more to PRPL or SGI?

Which has more volatility & risk, PRPL or SGI?

Do analysts rate PRPL or SGI?

Is PRPL or SGI more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRPL vs. The Competition

Purple Innovation Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools