Purple Innovation (PRPL) Competitors

Purple Innovation (NASDAQ:PRPL) and HF Foods Group (NASDAQ:HFFG) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, community ranking, media sentiment, valuation and risk.

Which has more volatility and risk, PRPL or HFFG?

Purple Innovation has a beta of 1.98, suggesting that its share price is 98% more volatile than the S&P 500. Comparatively, HF Foods Group has a beta of 1.76, suggesting that its share price is 76% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in PRPL or HFFG?

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 24.0% of HF Foods Group shares are owned by institutional investors. 48.3% of Purple Innovation shares are owned by company insiders. Comparatively, 5.0% of HF Foods Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Do analysts prefer PRPL or HFFG?

Purple Innovation presently has a consensus price target of $3.95, suggesting a potential upside of 158.17%. Given Purple Innovation's higher probable upside, equities research analysts plainly believe Purple Innovation is more favorable than HF Foods Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
HF Foods Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Does the MarketBeat Community favor PRPL or HFFG?

Purple Innovation received 288 more outperform votes than HF Foods Group when rated by MarketBeat users. Likewise, 67.65% of users gave Purple Innovation an outperform vote while only 42.86% of users gave HF Foods Group an outperform vote.

Company	Underperform	Outperform
Purple Innovation	Outperform Votes 297 67.65%	Underperform Votes 142 32.35%
HF Foods Group	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Does the media favor PRPL or HFFG?

In the previous week, HF Foods Group had 2 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for HF Foods Group and 0 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.00 equaled HF Foods Group'saverage media sentiment score.

Company	Overall Sentiment
Purple Innovation	Neutral
HF Foods Group	Neutral

Is PRPL or HFFG more profitable?

HF Foods Group has a net margin of -0.19% compared to Purple Innovation's net margin of -22.31%. HF Foods Group's return on equity of 6.68% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-22.31%	-42.60%	-16.77%
HF Foods Group	-0.19%	6.68%	3.18%

Which has higher valuation & earnings, PRPL or HFFG?

HF Foods Group has higher revenue and earnings than Purple Innovation. HF Foods Group is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$510.54M	0.32	-$120.76M	-$1.11	-1.38
HF Foods Group	$1.15B	0.13	-$2.17M	-$0.05	-57.59

Summary

Purple Innovation beats HF Foods Group on 9 of the 16 factors compared between the two stocks.