GoPro (GPRO) Stock Price, News & Analysis

Company Overview

GoPro, Inc. is a technology company that develops and sells cameras, accessories and software designed to help consumers and professionals capture and share photos and videos. Its products are commonly used for action sports, travel, outdoor recreation and other activities that benefit from compact, durable recording equipment.

The company’s product portfolio includes HERO cameras, MAX 360-degree cameras, camera mounts and other accessories. GoPro also offers the Quik mobile and desktop application, which provides tools for organizing, editing and sharing content. Its subscription services include features such as cloud storage, automatic content backup and editing capabilities.

GoPro was founded in 2002 by Nicholas Woodman and is headquartered in San Mateo, California. The company sells its products through its website, retail and distribution partners, and other sales channels in markets around the world. In addition to serving individual consumers, GoPro’s cameras and software are used by creators, athletes, outdoor enthusiasts and commercial customers.

Key Stats

• Today's Range: $1.24 to $1.31
• 50-Day Range: $0.58 to $1.70
• 52-Week Range: $0.57 to $2.73
• Volume: 10.45 million shs
• Average Volume: 15.71 million shs
• Market Capitalization: $232.48 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

GoPro Stock Analysis - MarketRank™

GoPro scored higher than 17% of companies evaluated by MarketBeat, and ranked 431st out of 474 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.9 / 5
• Analyst Rating: Sell

Consensus Rating

GoPro has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

GoPro has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for GoPro are expected to grow in the coming year, from ($0.81) to ($0.10) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of GoPro is -1.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of GoPro is -1.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

GoPro has a P/B Ratio of 2.68. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

21.35% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 0.21, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently increased by 5.55%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

GoPro does not currently pay a dividend.

Dividend Growth

GoPro does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.51

News Sentiment

GoPro has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for GoPro this week, compared to 5 articles on an average week.

Search Interest

37 people have searched for GPRO on MarketBeat in the last 30 days. This is an increase of 1,750% compared to the previous 30 days.

MarketBeat Follows

6 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, GoPro insiders have not sold or bought any company stock.

Percentage Held by Insiders

18.06% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/10/2026
• Today: 9/24/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Consumer Electronics
• Current Symbol: NASDAQ:GPRO
• CIK: 1500435
• Web: www.gopro.com
• Phone: (650) 332-7600
• Fax: N/A
• Employees: 636
• Year Founded: 2002

Profitability

• EPS (Trailing Twelve Months): ($0.99)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$93.49 million
• Net Margins: -28.52%
• Pretax Margin: -28.22%
• Return on Equity: -411.41%
• Return on Assets: -28.86%

Debt

• Debt-to-Equity Ratio: 0.58
• Current Ratio: 0.57
• Quick Ratio: 0.35

Sales & Book Value

• Annual Sales: $568.59 million
• Price / Sales: 0.41
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.47 per share
• Price / Book: 2.68

Miscellaneous

• Outstanding Shares: 184,504,000
• Free Float: 151,183,000
• Market Cap: $232.48 million
• Optionable: Optionable
• Beta: 2.45