GoPro (GPRO) Stock Price, News & Analysis

Company Overview

GoPro, Inc. develops and sells compact cameras and related products designed to capture immersive photos and video during travel, sports, outdoor recreation and everyday activities. Its product portfolio includes HERO action cameras, MAX 360-degree cameras, camera accessories, mounts and other equipment used by consumers, creators and professionals.

The company also provides software and digital services that support content capture, editing, storage and sharing. Its Quik mobile and desktop applications are designed to help users organize and edit footage, while GoPro subscription offerings provide features such as cloud storage, automatic uploads, editing tools, camera replacement benefits and discounts on products and accessories.

Founded in 2002 by Nicholas Woodman, GoPro grew from a wrist-mounted camera concept into a global action-camera brand. The company sells its products and services through its website, retail partners and distributors in markets around the world, serving customers across North America, Europe, Asia-Pacific and other international regions. GoPro is headquartered in San Mateo, California, and trades on the Nasdaq under the symbol GPRO.

Key Stats

• Today's Range: $1.14 to $1.16
• 50-Day Range: $0.58 to $1.70
• 52-Week Range: $0.57 to $2.73
• Volume: 5.22 million shs
• Average Volume: 11.37 million shs
• Market Capitalization: $214.02 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

GoPro Stock Analysis - MarketRank™

GoPro scored higher than 19% of companies evaluated by MarketBeat, and ranked 444th out of 485 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

GoPro has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

GoPro has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for GoPro are expected to grow in the coming year, from ($0.81) to ($0.10) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of GoPro is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of GoPro is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

GoPro has a P/B Ratio of 2.47. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

21.33% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 2.33, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently decreased by 0.08%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

GoPro does not currently pay a dividend.

Dividend Growth

GoPro does not have a long track record of dividend growth.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.89

News Sentiment

GoPro has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for GoPro this week, compared to 5 articles on an average week.

Search Interest

Only 8 people have searched for GPRO on MarketBeat in the last 30 days. This is a decrease of -76% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, GoPro insiders have not sold or bought any company stock.

Percentage Held by Insiders

18.06% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/10/2026
• Today: 10/14/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Consumer Electronics
• Current Symbol: NASDAQ:GPRO
• CIK: 1500435
• Web: www.gopro.com
• Phone: (650) 332-7600
• Fax: N/A
• Employees: 636
• Year Founded: 2002

Profitability

• EPS (Trailing Twelve Months): ($0.99)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$93.49 million
• Net Margins: -28.52%
• Pretax Margin: -28.22%
• Return on Equity: -411.41%
• Return on Assets: -28.86%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.57
• Quick Ratio: 0.35

Sales & Book Value

• Annual Sales: $651.54 million
• Price / Sales: 0.33
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.47 per share
• Price / Book: 2.47

Miscellaneous

• Outstanding Shares: 184,500,000
• Free Float: 151,183,000
• Market Cap: $214.02 million
• Optionable: Optionable
• Beta: 2.43