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GoPro (GPRO) Competitors

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$0.90 0.00 (0.00%)
Closing price 06/5/2026 04:00 PM Eastern
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$0.94 +0.04 (+4.99%)
As of 05:51 AM Eastern
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GPRO vs. ODD, ETD, YSG, LVWR, and HBB

Should you buy GoPro stock or one of its competitors? MarketBeat compares GoPro with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with GoPro include ODDITY Tech (ODD), Ethan Allen Interiors (ETD), Yatsen (YSG), LiveWire Group (LVWR), and Hamilton Beach Brands (HBB). These companies are all part of the "consumer goods" industry.

How does GoPro compare to ODDITY Tech?

GoPro (NASDAQ:GPRO) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

GoPro has a beta of 2.36, meaning that its stock price is 136% more volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.48, meaning that its stock price is 148% more volatile than the broader market.

ODDITY Tech has a consensus target price of $25.39, suggesting a potential upside of 158.78%. Given ODDITY Tech's stronger consensus rating and higher possible upside, analysts clearly believe ODDITY Tech is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
ODDITY Tech
4 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

ODDITY Tech has a net margin of 6.97% compared to GoPro's net margin of -20.70%. ODDITY Tech's return on equity of 15.38% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
ODDITY Tech 6.97%15.38%4.99%

70.1% of GoPro shares are owned by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are owned by institutional investors. 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, ODDITY Tech had 21 more articles in the media than GoPro. MarketBeat recorded 31 mentions for ODDITY Tech and 10 mentions for GoPro. GoPro's average media sentiment score of 0.02 beat ODDITY Tech's score of -0.28 indicating that GoPro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
ODDITY Tech
2 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Neutral

ODDITY Tech has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.24-$93.49M-$0.79N/A
ODDITY Tech$809.84M0.70$110.75M$0.7912.42

Summary

ODDITY Tech beats GoPro on 12 of the 15 factors compared between the two stocks.

How does GoPro compare to Ethan Allen Interiors?

Ethan Allen Interiors (NYSE:ETD) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

83.8% of Ethan Allen Interiors shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 9.9% of Ethan Allen Interiors shares are held by insiders. Comparatively, 18.4% of GoPro shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Ethan Allen Interiors presently has a consensus target price of $24.00, suggesting a potential upside of 15.86%. Given Ethan Allen Interiors' stronger consensus rating and higher possible upside, research analysts plainly believe Ethan Allen Interiors is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ethan Allen Interiors
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, GoPro had 10 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 10 mentions for GoPro and 0 mentions for Ethan Allen Interiors. GoPro's average media sentiment score of 0.02 beat Ethan Allen Interiors' score of 0.00 indicating that GoPro is being referred to more favorably in the news media.

Company Overall Sentiment
Ethan Allen Interiors Neutral
GoPro Neutral

Ethan Allen Interiors has a net margin of 6.81% compared to GoPro's net margin of -20.70%. Ethan Allen Interiors' return on equity of 8.54% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Ethan Allen Interiors6.81% 8.54% 5.60%
GoPro -20.70%-161.44%-22.87%

Ethan Allen Interiors has higher earnings, but lower revenue than GoPro. GoPro is trading at a lower price-to-earnings ratio than Ethan Allen Interiors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ethan Allen Interiors$614.65M0.86$51.60M$1.5813.11
GoPro$651.54M0.24-$93.49M-$0.79N/A

Ethan Allen Interiors has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market. Comparatively, GoPro has a beta of 2.36, suggesting that its stock price is 136% more volatile than the broader market.

Summary

Ethan Allen Interiors beats GoPro on 10 of the 15 factors compared between the two stocks.

How does GoPro compare to Yatsen?

Yatsen (NYSE:YSG) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability, media sentiment and dividends.

Yatsen has a net margin of -3.04% compared to GoPro's net margin of -20.70%. Yatsen's return on equity of -4.54% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-3.04% -4.54% -3.49%
GoPro -20.70%-161.44%-22.87%

Yatsen has a beta of -1.6, meaning that its stock price is 260% less volatile than the broader market. Comparatively, GoPro has a beta of 2.36, meaning that its stock price is 136% more volatile than the broader market.

Yatsen has higher earnings, but lower revenue than GoPro. Yatsen is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$614.62M0.41-$11.56M-$0.21N/A
GoPro$651.54M0.24-$93.49M-$0.79N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

70.1% of GoPro shares are owned by institutional investors. 29.0% of Yatsen shares are owned by insiders. Comparatively, 18.4% of GoPro shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, GoPro had 9 more articles in the media than Yatsen. MarketBeat recorded 10 mentions for GoPro and 1 mentions for Yatsen. GoPro's average media sentiment score of 0.02 beat Yatsen's score of 0.00 indicating that GoPro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Yatsen beats GoPro on 7 of the 13 factors compared between the two stocks.

How does GoPro compare to LiveWire Group?

GoPro (NASDAQ:GPRO) and LiveWire Group (NYSE:LVWR) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, dividends, institutional ownership, earnings, valuation, profitability, analyst recommendations and risk.

70.1% of GoPro shares are held by institutional investors. Comparatively, 0.9% of LiveWire Group shares are held by institutional investors. 18.4% of GoPro shares are held by insiders. Comparatively, 0.4% of LiveWire Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

GoPro has a beta of 2.36, meaning that its share price is 136% more volatile than the broader market. Comparatively, LiveWire Group has a beta of 1.68, meaning that its share price is 68% more volatile than the broader market.

In the previous week, GoPro had 10 more articles in the media than LiveWire Group. MarketBeat recorded 10 mentions for GoPro and 0 mentions for LiveWire Group. LiveWire Group's average media sentiment score of 1.34 beat GoPro's score of 0.02 indicating that LiveWire Group is being referred to more favorably in the news media.

Company Overall Sentiment
GoPro Neutral
LiveWire Group Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

LiveWire Group has lower revenue, but higher earnings than GoPro. LiveWire Group is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.24-$93.49M-$0.79N/A
LiveWire Group$25.67M9.63-$75.11M-$0.37N/A

GoPro has a net margin of -20.70% compared to LiveWire Group's net margin of -263.77%. LiveWire Group's return on equity of -137.09% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
LiveWire Group -263.77%-137.09%-62.55%

Summary

GoPro beats LiveWire Group on 8 of the 13 factors compared between the two stocks.

How does GoPro compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.

Hamilton Beach Brands has a beta of 0.22, indicating that its stock price is 78% less volatile than the broader market. Comparatively, GoPro has a beta of 2.36, indicating that its stock price is 136% more volatile than the broader market.

50.5% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by insiders. Comparatively, 18.4% of GoPro shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Hamilton Beach Brands has higher earnings, but lower revenue than GoPro. GoPro is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$595.44M0.44$26.45M$2.099.29
GoPro$651.54M0.24-$93.49M-$0.79N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, GoPro had 10 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 10 mentions for GoPro and 0 mentions for Hamilton Beach Brands. GoPro's average media sentiment score of 0.02 beat Hamilton Beach Brands' score of 0.00 indicating that GoPro is being referred to more favorably in the news media.

Company Overall Sentiment
Hamilton Beach Brands Neutral
GoPro Neutral

Hamilton Beach Brands has a net margin of 4.73% compared to GoPro's net margin of -20.70%. Hamilton Beach Brands' return on equity of 16.21% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands4.73% 16.21% 7.40%
GoPro -20.70%-161.44%-22.87%

Summary

Hamilton Beach Brands beats GoPro on 9 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GPRO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GPRO vs. The Competition

MetricGoProAUDIO/VIDEO PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$155.72M$15.56B$7.23B$11.98B
Dividend YieldN/A1.59%2.98%5.55%
P/E Ratio-1.1431.9120.1523.62
Price / Sales0.241.284.05111.43
Price / CashN/A12.3112.8637.25
Price / Book1.922.043.636.66
Net Income-$93.49M-$192.64M$248.02M$337.72M
7 Day Performance-18.17%-4.63%-3.15%-3.71%
1 Month Performance-34.30%-3.15%-1.18%0.97%
1 Year Performance13.48%63.61%14.67%25.35%

GoPro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GPRO
GoPro
0.5926 of 5 stars
$0.90
flat
N/A+13.5%$155.72M$651.54MN/A880
ODD
ODDITY Tech
3.8562 of 5 stars
$10.04
-2.1%
$25.39
+152.9%
-87.3%$579.26M$809.84M12.73342
ETD
Ethan Allen Interiors
2.1596 of 5 stars
$20.70
+0.7%
$24.00
+15.9%
-20.8%$526.69M$614.65M13.103,211
YSG
Yatsen
0.289 of 5 stars
$3.10
-10.9%
N/A-56.7%$290.97M$614.62MN/A1,623
LVWR
LiveWire Group
0.3522 of 5 stars
$1.32
+1.9%
N/A-79.8%$268.71M$25.67MN/A220

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This page (NASDAQ:GPRO) was last updated on 6/8/2026 by MarketBeat.com Staff.
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