GoPro (GPRO) Competitors

$1.07 -0.04 (-3.60%)

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GPRO vs. ODD, FOXF, ETD, LVWR, and HBB

Should you buy GoPro stock or one of its competitors? MarketBeat compares GoPro with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with GoPro include ODDITY Tech (ODD), Fox Factory (FOXF), Ethan Allen Interiors (ETD), LiveWire Group (LVWR), and Hamilton Beach Brands (HBB). These companies are all part of the "consumer goods" industry.

How does GoPro compare to ODDITY Tech?

GoPro (NASDAQ:GPRO) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer goods companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

ODDITY Tech has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.27	-$93.49M	-$0.79	N/A
ODDITY Tech	$809.84M	0.87	$110.75M	$1.80	6.77

GoPro has a beta of 2.46, meaning that its stock price is 146% more volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.58, meaning that its stock price is 158% more volatile than the broader market.

ODDITY Tech has a net margin of 13.68% compared to GoPro's net margin of -20.70%. ODDITY Tech's return on equity of 29.84% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
ODDITY Tech	13.68%	29.84%	11.22%

70.1% of GoPro shares are held by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are held by institutional investors. 18.4% of GoPro shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, GoPro had 9 more articles in the media than ODDITY Tech. MarketBeat recorded 12 mentions for GoPro and 3 mentions for ODDITY Tech. ODDITY Tech's average media sentiment score of 0.37 beat GoPro's score of 0.35 indicating that ODDITY Tech is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	0 Very Positive mention(s)	7 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
ODDITY Tech	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ODDITY Tech has a consensus price target of $31.36, suggesting a potential upside of 157.29%. Given ODDITY Tech's stronger consensus rating and higher possible upside, analysts clearly believe ODDITY Tech is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
ODDITY Tech	3 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.85

Summary

ODDITY Tech beats GoPro on 13 of the 16 factors compared between the two stocks.

How does GoPro compare to Fox Factory?

GoPro (NASDAQ:GPRO) and Fox Factory (NASDAQ:FOXF) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their earnings, valuation, risk, institutional ownership, dividends, profitability, media sentiment and analyst recommendations.

Fox Factory has a net margin of -20.25% compared to GoPro's net margin of -20.70%. Fox Factory's return on equity of 5.20% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
Fox Factory	-20.25%	5.20%	2.32%

GoPro has a beta of 2.46, suggesting that its share price is 146% more volatile than the broader market. Comparatively, Fox Factory has a beta of 1.37, suggesting that its share price is 37% more volatile than the broader market.

In the previous week, GoPro had 12 more articles in the media than Fox Factory. MarketBeat recorded 12 mentions for GoPro and 0 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat GoPro's score of 0.35 indicating that Fox Factory is being referred to more favorably in the news media.

Company	Overall Sentiment
GoPro	Neutral
Fox Factory	Very Positive

GoPro has higher earnings, but lower revenue than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.27	-$93.49M	-$0.79	N/A
Fox Factory	$1.47B	0.47	-$544.58M	-$7.17	N/A

70.1% of GoPro shares are owned by institutional investors. 18.4% of GoPro shares are owned by company insiders. Comparatively, 0.9% of Fox Factory shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Fox Factory has a consensus price target of $25.33, suggesting a potential upside of 52.79%. Given Fox Factory's stronger consensus rating and higher possible upside, analysts plainly believe Fox Factory is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Fox Factory	2 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.17

Summary

Fox Factory beats GoPro on 10 of the 17 factors compared between the two stocks.

How does GoPro compare to Ethan Allen Interiors?

GoPro (NASDAQ:GPRO) and Ethan Allen Interiors (NYSE:ETD) are both small-cap consumer goods companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

Ethan Allen Interiors has a net margin of 6.81% compared to GoPro's net margin of -20.70%. Ethan Allen Interiors' return on equity of 8.54% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
Ethan Allen Interiors	6.81%	8.54%	5.60%

GoPro has a beta of 2.46, suggesting that its share price is 146% more volatile than the broader market. Comparatively, Ethan Allen Interiors has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

Ethan Allen Interiors has a consensus price target of $24.00, suggesting a potential upside of 24.19%. Given Ethan Allen Interiors' stronger consensus rating and higher probable upside, analysts clearly believe Ethan Allen Interiors is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Ethan Allen Interiors	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

In the previous week, GoPro had 10 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 12 mentions for GoPro and 2 mentions for Ethan Allen Interiors. GoPro's average media sentiment score of 0.35 beat Ethan Allen Interiors' score of -1.00 indicating that GoPro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	0 Very Positive mention(s)	7 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Ethan Allen Interiors	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

70.1% of GoPro shares are held by institutional investors. Comparatively, 83.8% of Ethan Allen Interiors shares are held by institutional investors. 18.4% of GoPro shares are held by insiders. Comparatively, 9.9% of Ethan Allen Interiors shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Ethan Allen Interiors has lower revenue, but higher earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Ethan Allen Interiors, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.27	-$93.49M	-$0.79	N/A
Ethan Allen Interiors	$614.65M	0.80	$51.60M	$1.58	12.23

Summary

Ethan Allen Interiors beats GoPro on 10 of the 15 factors compared between the two stocks.

How does GoPro compare to LiveWire Group?

GoPro (NASDAQ:GPRO) and LiveWire Group (NYSE:LVWR) are both small-cap consumer goods companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

In the previous week, GoPro had 12 more articles in the media than LiveWire Group. MarketBeat recorded 12 mentions for GoPro and 0 mentions for LiveWire Group. GoPro's average media sentiment score of 0.35 beat LiveWire Group's score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company	Overall Sentiment
GoPro	Neutral
LiveWire Group	Neutral

GoPro has a beta of 2.46, meaning that its stock price is 146% more volatile than the broader market. Comparatively, LiveWire Group has a beta of 1.78, meaning that its stock price is 78% more volatile than the broader market.

70.1% of GoPro shares are held by institutional investors. Comparatively, 0.9% of LiveWire Group shares are held by institutional investors. 18.4% of GoPro shares are held by company insiders. Comparatively, 0.4% of LiveWire Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

LiveWire Group has lower revenue, but higher earnings than GoPro. LiveWire Group is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.27	-$93.49M	-$0.79	N/A
LiveWire Group	$25.67M	10.31	-$75.11M	-$0.37	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
LiveWire Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

GoPro has a net margin of -20.70% compared to LiveWire Group's net margin of -263.77%. LiveWire Group's return on equity of -137.09% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
LiveWire Group	-263.77%	-137.09%	-62.55%

Summary

GoPro beats LiveWire Group on 9 of the 13 factors compared between the two stocks.

How does GoPro compare to Hamilton Beach Brands?

GoPro (NASDAQ:GPRO) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

70.1% of GoPro shares are held by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are held by institutional investors. 18.4% of GoPro shares are held by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

GoPro has a beta of 2.46, meaning that its share price is 146% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.23, meaning that its share price is 77% less volatile than the broader market.

Hamilton Beach Brands has a net margin of 4.73% compared to GoPro's net margin of -20.70%. Hamilton Beach Brands' return on equity of 16.21% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-20.70%	-161.44%	-22.87%
Hamilton Beach Brands	4.73%	16.21%	7.40%

In the previous week, GoPro had 12 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 12 mentions for GoPro and 0 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.89 beat GoPro's score of 0.35 indicating that Hamilton Beach Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
GoPro	Neutral
Hamilton Beach Brands	Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Hamilton Beach Brands	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Hamilton Beach Brands has lower revenue, but higher earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.27	-$93.49M	-$0.79	N/A
Hamilton Beach Brands	$606.85M	0.40	$26.45M	$2.09	8.57

Summary

Hamilton Beach Brands beats GoPro on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GPRO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GPRO vs. The Competition

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Metric	GoPro	AUDIO/VIDEO PRD Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$182.22M	$15.81B	$7.07B	$12.28B
Dividend Yield	N/A	1.58%	3.02%	5.30%
P/E Ratio	-1.35	35.00	18.18	25.24
Price / Sales	0.27	1.30	3.72	74.54
Price / Cash	N/A	12.24	12.61	37.27
Price / Book	2.28	2.10	3.68	6.63
Net Income	-$93.49M	-$192.64M	$237.07M	$335.41M
7 Day Performance	-18.94%	0.33%	-0.38%	-1.83%
1 Month Performance	-16.41%	-1.08%	12.05%	-1.16%
1 Year Performance	75.90%	83.52%	17.95%	28.31%

GoPro Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GPRO GoPro	1.0814 of 5 stars	$1.07 -3.6%	N/A	+82.5%	$182.22M	$651.54M	N/A	880	Earnings Report Analyst Downgrade
ODD ODDITY Tech	4.2501 of 5 stars	$12.43 -1.9%	$31.36 +152.4%	-79.9%	$717.67M	$809.84M	6.93	342	Upcoming Earnings
FOXF Fox Factory	3.5763 of 5 stars	$16.47 +1.4%	$25.33 +53.8%	-38.3%	$689.49M	$1.47B	N/A	3,700
ETD Ethan Allen Interiors	3.0344 of 5 stars	$19.06 +2.0%	$24.00 +26.0%	-31.6%	$485.20M	$614.65M	12.07	3,211	Negative News
LVWR LiveWire Group	0.0645 of 5 stars	$1.44 flat	N/A	+23.4%	$296.09M	$25.67M	N/A	220

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This page (NASDAQ:GPRO) was last updated on 5/18/2026 by MarketBeat.com Staff.

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GoPro (GPRO) Competitors

GPRO vs. ODD, FOXF, ETD, LVWR, and HBB

How does GoPro compare to ODDITY Tech?

Summary

How does GoPro compare to Fox Factory?

Summary

How does GoPro compare to Ethan Allen Interiors?

Summary

How does GoPro compare to LiveWire Group?

Summary

How does GoPro compare to Hamilton Beach Brands?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GPRO vs. The Competition

GoPro Competitors List

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Stock Ideas and Recommendations

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GoPro (GPRO) Competitors

GPRO vs. ODD, FOXF, ETD, LVWR, and HBB

How does GoPro compare to ODDITY Tech?

Which has preferable earnings and valuation, GPRO or ODD?

Which has more risk & volatility, GPRO or ODD?

Is GPRO or ODD more profitable?

Do institutionals & insiders have more ownership in GPRO or ODD?

Does the media favor GPRO or ODD?

Do analysts recommend GPRO or ODD?

Summary

How does GoPro compare to Fox Factory?

Is GPRO or FOXF more profitable?

Which has more volatility & risk, GPRO or FOXF?

Does the media prefer GPRO or FOXF?

Which has better valuation & earnings, GPRO or FOXF?

Do insiders & institutionals have more ownership in GPRO or FOXF?

Do analysts recommend GPRO or FOXF?

Summary

How does GoPro compare to Ethan Allen Interiors?

Is GPRO or ETD more profitable?

Which has more volatility & risk, GPRO or ETD?

Do analysts rate GPRO or ETD?

Does the media favor GPRO or ETD?

Do institutionals & insiders have more ownership in GPRO or ETD?

Which has stronger earnings and valuation, GPRO or ETD?

Summary

How does GoPro compare to LiveWire Group?

Does the media favor GPRO or LVWR?

Which has more volatility & risk, GPRO or LVWR?

Do institutionals and insiders have more ownership in GPRO or LVWR?

Which has stronger earnings & valuation, GPRO or LVWR?

Do analysts prefer GPRO or LVWR?

Is GPRO or LVWR more profitable?

Summary

How does GoPro compare to Hamilton Beach Brands?

Do institutionals & insiders have more ownership in GPRO or HBB?

Which has more risk and volatility, GPRO or HBB?

Is GPRO or HBB more profitable?

Does the media favor GPRO or HBB?

Do analysts prefer GPRO or HBB?

Which has better earnings and valuation, GPRO or HBB?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GPRO vs. The Competition

GoPro Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools