Go Pro

GoPro (GPRO) Competitors

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$0.88 +0.28 (+46.06%)
Closing price 08/31/2026 04:00 PM Eastern
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$1.47 +0.59 (+67.77%)
As of 08:41 AM Eastern
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GPRO vs. ZEPP, UEIC, KOSS, SONY, and GRMN

Should you buy GoPro stock or one of its competitors? GoPro's main competitors and comparable companies include Zepp Health (ZEPP), Universal Electronics (UEIC), Koss (KOSS), Sony (SONY), and Garmin (GRMN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does GoPro compare to Zepp Health?

Zepp Health (NYSE:ZEPP) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

Zepp Health has a beta of 1.86, suggesting that its stock price is 86% more volatile than the broader market. Comparatively, GoPro has a beta of 2.42, suggesting that its stock price is 142% more volatile than the broader market.

Zepp Health has higher earnings, but lower revenue than GoPro. Zepp Health is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zepp Health$258.90M0.28-$40.07M-$2.52N/A
GoPro$651.54M0.25-$93.49M-$0.99N/A

In the previous week, GoPro had 10 more articles in the media than Zepp Health. MarketBeat recorded 13 mentions for GoPro and 3 mentions for Zepp Health. GoPro's average media sentiment score of 0.06 beat Zepp Health's score of 0.00 indicating that GoPro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zepp Health
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zepp Health currently has a consensus price target of $53.01, suggesting a potential upside of 964.46%. Given Zepp Health's stronger consensus rating and higher possible upside, research analysts clearly believe Zepp Health is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Zepp Health has a net margin of -14.70% compared to GoPro's net margin of -28.52%. Zepp Health's return on equity of -15.64% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Zepp Health-14.70% -15.64% -6.03%
GoPro -28.52%-411.41%-28.86%

52.6% of Zepp Health shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 36.0% of Zepp Health shares are held by insiders. Comparatively, 18.1% of GoPro shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Zepp Health beats GoPro on 9 of the 16 factors compared between the two stocks.

How does GoPro compare to Universal Electronics?

GoPro (NASDAQ:GPRO) and Universal Electronics (NASDAQ:UEIC) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

Universal Electronics has a net margin of -4.57% compared to GoPro's net margin of -28.52%. Universal Electronics' return on equity of 2.70% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Universal Electronics -4.57%2.70%1.44%

70.1% of GoPro shares are held by institutional investors. Comparatively, 79.4% of Universal Electronics shares are held by institutional investors. 18.1% of GoPro shares are held by company insiders. Comparatively, 17.1% of Universal Electronics shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Universal Electronics has lower revenue, but higher earnings than GoPro. Universal Electronics is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.25-$93.49M-$0.99N/A
Universal Electronics$368.29M0.16-$18.60M-$1.16N/A

In the previous week, GoPro had 11 more articles in the media than Universal Electronics. MarketBeat recorded 13 mentions for GoPro and 2 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.93 beat GoPro's score of 0.06 indicating that Universal Electronics is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Universal Electronics
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Universal Electronics has a consensus price target of $4.25, suggesting a potential downside of 6.80%. Given Universal Electronics' stronger consensus rating and higher probable upside, analysts clearly believe Universal Electronics is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

GoPro has a beta of 2.42, meaning that its share price is 142% more volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

Summary

Universal Electronics beats GoPro on 8 of the 15 factors compared between the two stocks.

How does GoPro compare to Koss?

Koss (NASDAQ:KOSS) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

Koss has a beta of 1.67, suggesting that its stock price is 67% more volatile than the broader market. Comparatively, GoPro has a beta of 2.42, suggesting that its stock price is 142% more volatile than the broader market.

Koss has a net margin of -3.00% compared to GoPro's net margin of -28.52%. Koss' return on equity of -1.29% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Koss-3.00% -1.29% -1.06%
GoPro -28.52%-411.41%-28.86%

Koss has higher earnings, but lower revenue than GoPro. Koss is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Koss$13.02M2.52-$390K-$0.04N/A
GoPro$651.54M0.25-$93.49M-$0.99N/A

6.2% of Koss shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 44.3% of Koss shares are held by company insiders. Comparatively, 18.1% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, GoPro had 8 more articles in the media than Koss. MarketBeat recorded 13 mentions for GoPro and 5 mentions for Koss. Koss' average media sentiment score of 0.27 beat GoPro's score of 0.06 indicating that Koss is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Koss
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Koss
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Koss beats GoPro on 8 of the 13 factors compared between the two stocks.

How does GoPro compare to Sony?

Sony (NYSE:SONY) and GoPro (NASDAQ:GPRO) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, media sentiment, valuation, earnings, analyst recommendations, institutional ownership and profitability.

GoPro has lower revenue, but higher earnings than Sony. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
GoPro$651.54M0.25-$93.49M-$0.99N/A

Sony has a net margin of -2.00% compared to GoPro's net margin of -28.52%. Sony's return on equity of 13.06% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
GoPro -28.52%-411.41%-28.86%

In the previous week, Sony had 19 more articles in the media than GoPro. MarketBeat recorded 32 mentions for Sony and 13 mentions for GoPro. Sony's average media sentiment score of 0.12 beat GoPro's score of 0.06 indicating that Sony is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
5 Very Positive mention(s)
8 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony presently has a consensus price target of $22.00, suggesting a potential downside of 10.42%. Given Sony's stronger consensus rating and higher probable upside, equities research analysts clearly believe Sony is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

14.1% of Sony shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 7.0% of Sony shares are held by company insiders. Comparatively, 18.1% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sony has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market. Comparatively, GoPro has a beta of 2.42, meaning that its share price is 142% more volatile than the broader market.

Summary

Sony beats GoPro on 13 of the 17 factors compared between the two stocks.

How does GoPro compare to Garmin?

GoPro (NASDAQ:GPRO) and Garmin (NYSE:GRMN) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

70.1% of GoPro shares are owned by institutional investors. Comparatively, 81.6% of Garmin shares are owned by institutional investors. 18.1% of GoPro shares are owned by company insiders. Comparatively, 14.8% of Garmin shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Garmin has a consensus target price of $310.17, indicating a potential upside of 9.08%. Given Garmin's stronger consensus rating and higher probable upside, analysts plainly believe Garmin is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Garmin
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.86

Garmin has a net margin of 24.47% compared to GoPro's net margin of -28.52%. Garmin's return on equity of 20.95% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Garmin 24.47%20.95%17.06%

In the previous week, GoPro had 3 more articles in the media than Garmin. MarketBeat recorded 13 mentions for GoPro and 10 mentions for Garmin. Garmin's average media sentiment score of 0.66 beat GoPro's score of 0.06 indicating that Garmin is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Garmin
4 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

GoPro has a beta of 2.42, indicating that its stock price is 142% more volatile than the broader market. Comparatively, Garmin has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Garmin has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Garmin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.25-$93.49M-$0.99N/A
Garmin$7.25B7.57$1.66B$9.7029.31

Summary

Garmin beats GoPro on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GPRO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GPRO vs. The Competition

MetricGoProHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$110.68M$5.47B$13.19B$12.89B
Dividend YieldN/A3.50%56.18%10.96%
P/E Ratio-0.8917.0546.8625.50
Price / Sales0.2563.5188.5597.53
Price / CashN/A9.4819.0036.03
Price / Book1.862.794.246.34
Net Income-$93.49M$267.93M$445.07M$349.45M
7 Day Performance43.64%-0.49%-1.15%-0.67%
1 Month Performance16.98%2.52%-0.48%4.48%
1 Year Performance-43.83%-4.44%-2.69%14.94%

GoPro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GPRO
GoPro
0.8076 of 5 stars
$0.88
+46.1%
N/A-43.8%$110.68M$651.54MN/A880
ZEPP
Zepp Health
1.8588 of 5 stars
$5.23
-1.4%
$53.01
+914.5%
-88.9%$76.70M$271.91MN/A1,230
UEIC
Universal Electronics
1.3655 of 5 stars
$4.30
-4.2%
$4.25
-1.2%
-6.2%$55.43M$368.29MN/A3,099
KOSS
Koss
0.4891 of 5 stars
$3.42
-0.3%
N/A-44.2%$32.39M$12.62MN/A30
SONY
Sony
2.4889 of 5 stars
$24.06
-0.3%
$22.00
-8.6%
-10.8%$142.14B$12.70T21.4894,900

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This page (NASDAQ:GPRO) was last updated on 9/1/2026 by MarketBeat.com Staff.
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