Go Pro

GoPro (GPRO) Competitors

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$0.75 0.00 (0.00%)
Closing price 06/26/2026 04:00 PM Eastern
Extended Trading
$0.77 +0.02 (+2.24%)
As of 06/26/2026 07:59 PM Eastern
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GPRO vs. YSG, HBB, COOK, PTNM, and LVWR

Should you buy GoPro stock or one of its competitors? MarketBeat compares GoPro with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with GoPro include Yatsen (YSG), Hamilton Beach Brands (HBB), Traeger (COOK), Pitanium (PTNM), and LiveWire Group (LVWR). These companies are all part of the "consumer goods" industry.

How does GoPro compare to Yatsen?

GoPro (NASDAQ:GPRO) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

70.1% of GoPro shares are held by institutional investors. 18.4% of GoPro shares are held by company insiders. Comparatively, 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yatsen has lower revenue, but higher earnings than GoPro. Yatsen is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.20-$93.49M-$0.79N/A
Yatsen$614.62M0.49-$11.56M-$0.21N/A

Yatsen has a net margin of -3.04% compared to GoPro's net margin of -20.70%. Yatsen's return on equity of -4.54% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
Yatsen -3.04%-4.54%-3.49%

In the previous week, GoPro had 3 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for GoPro and 1 mentions for Yatsen. GoPro's average media sentiment score of 1.03 beat Yatsen's score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

GoPro has a beta of 2.36, meaning that its stock price is 136% more volatile than the broader market. Comparatively, Yatsen has a beta of -1.6, meaning that its stock price is 260% less volatile than the broader market.

Summary

Yatsen beats GoPro on 7 of the 13 factors compared between the two stocks.

How does GoPro compare to Hamilton Beach Brands?

GoPro (NASDAQ:GPRO) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and valuation.

Hamilton Beach Brands has a net margin of 4.73% compared to GoPro's net margin of -20.70%. Hamilton Beach Brands' return on equity of 16.21% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
Hamilton Beach Brands 4.73%16.21%7.40%

70.1% of GoPro shares are owned by institutional investors. Comparatively, 50.6% of Hamilton Beach Brands shares are owned by institutional investors. 18.4% of GoPro shares are owned by insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, GoPro had 4 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 4 mentions for GoPro and 0 mentions for Hamilton Beach Brands. GoPro's average media sentiment score of 1.03 beat Hamilton Beach Brands' score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company Overall Sentiment
GoPro Positive
Hamilton Beach Brands Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Hamilton Beach Brands has lower revenue, but higher earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.20-$93.49M-$0.79N/A
Hamilton Beach Brands$606.85M0.47$26.45M$2.0910.01

GoPro has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market. Comparatively, Hamilton Beach Brands has a beta of 0.22, indicating that its share price is 78% less volatile than the broader market.

Summary

Hamilton Beach Brands beats GoPro on 9 of the 14 factors compared between the two stocks.

How does GoPro compare to Traeger?

Traeger (NYSE:COOK) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

In the previous week, Traeger had 3 more articles in the media than GoPro. MarketBeat recorded 7 mentions for Traeger and 4 mentions for GoPro. GoPro's average media sentiment score of 1.03 beat Traeger's score of 0.31 indicating that GoPro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traeger
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Traeger presently has a consensus target price of $50.08, suggesting a potential downside of 37.30%. Given Traeger's stronger consensus rating and higher probable upside, equities research analysts clearly believe Traeger is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

GoPro has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.40-$115.18M-$41.92N/A
GoPro$651.54M0.20-$93.49M-$0.79N/A

Traeger has a beta of 1.98, meaning that its share price is 98% more volatile than the broader market. Comparatively, GoPro has a beta of 2.36, meaning that its share price is 136% more volatile than the broader market.

46.8% of Traeger shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Comparatively, 18.4% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

GoPro has a net margin of -20.70% compared to Traeger's net margin of -21.84%. Traeger's return on equity of -13.76% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-21.84% -13.76% -3.95%
GoPro -20.70%-161.44%-22.87%

Summary

GoPro beats Traeger on 9 of the 16 factors compared between the two stocks.

How does GoPro compare to Pitanium?

GoPro (NASDAQ:GPRO) and Pitanium (NASDAQ:PTNM) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, valuation, analyst recommendations, risk, media sentiment, earnings, dividends and institutional ownership.

Pitanium has lower revenue, but higher earnings than GoPro.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.20-$93.49M-$0.79N/A
PitaniumN/AN/AN/AN/AN/A

70.1% of GoPro shares are held by institutional investors. 18.4% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, GoPro had 3 more articles in the media than Pitanium. MarketBeat recorded 4 mentions for GoPro and 1 mentions for Pitanium. Pitanium's average media sentiment score of 1.89 beat GoPro's score of 1.03 indicating that Pitanium is being referred to more favorably in the news media.

Company Overall Sentiment
GoPro Positive
Pitanium Very Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Pitanium
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Pitanium has a net margin of 0.00% compared to GoPro's net margin of -20.70%. Pitanium's return on equity of 0.00% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
Pitanium N/A N/A N/A

Summary

GoPro and Pitanium tied by winning 4 of the 8 factors compared between the two stocks.

How does GoPro compare to LiveWire Group?

GoPro (NASDAQ:GPRO) and LiveWire Group (NYSE:LVWR) are both small-cap consumer goods companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

70.1% of GoPro shares are owned by institutional investors. Comparatively, 0.9% of LiveWire Group shares are owned by institutional investors. 18.4% of GoPro shares are owned by company insiders. Comparatively, 0.4% of LiveWire Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

GoPro has a beta of 2.36, meaning that its stock price is 136% more volatile than the broader market. Comparatively, LiveWire Group has a beta of 1.68, meaning that its stock price is 68% more volatile than the broader market.

In the previous week, GoPro had 3 more articles in the media than LiveWire Group. MarketBeat recorded 4 mentions for GoPro and 1 mentions for LiveWire Group. GoPro's average media sentiment score of 1.03 beat LiveWire Group's score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
LiveWire Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

GoPro has a net margin of -20.70% compared to LiveWire Group's net margin of -263.77%. LiveWire Group's return on equity of -137.09% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-20.70% -161.44% -22.87%
LiveWire Group -263.77%-137.09%-62.55%

LiveWire Group has lower revenue, but higher earnings than GoPro. LiveWire Group is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.20-$93.49M-$0.79N/A
LiveWire Group$25.67M11.20-$75.11M-$0.37N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
LiveWire Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

GoPro beats LiveWire Group on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GPRO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GPRO vs. The Competition

MetricGoProAUDIO/VIDEO PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$129.61M$13.98B$7.23B$12.17B
Dividend YieldN/A1.62%3.06%6.11%
P/E Ratio-0.9529.1420.8424.17
Price / Sales0.201.344.16102.83
Price / CashN/A10.8213.5536.93
Price / Book1.591.763.786.38
Net Income-$93.49M-$193.07M$247.92M$337.00M
7 Day Performance1.24%0.97%2.01%-0.20%
1 Month Performance-40.06%-9.03%-0.67%-1.40%
1 Year Performance-0.11%6.11%3.94%27.76%

GoPro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GPRO
GoPro
0.4699 of 5 stars
$0.75
flat
N/A-0.1%$129.61M$651.54MN/A880
YSG
Yatsen
0.2249 of 5 stars
$3.17
-5.1%
N/A-68.6%$294.56M$614.62MN/A1,623
HBB
Hamilton Beach Brands
1.7264 of 5 stars
$19.72
-2.3%
N/A+18.6%$264.70M$606.85M9.35700
COOK
Traeger
1.2467 of 5 stars
$80.54
+2.6%
$50.08
-37.8%
-6.3%$221.43M$559.52MN/A880
PTNM
Pitanium
N/A$10.39
flat
N/AN/A$207.90MN/AN/A47

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This page (NASDAQ:GPRO) was last updated on 6/29/2026 by MarketBeat.com Staff.
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