European Wax Center (EWCZ) Competitors

European Wax Center (NASDAQ:EWCZ) and Xponential Fitness (NYSE:XPOF) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their community ranking, profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

Do analysts prefer EWCZ or XPOF?

European Wax Center currently has a consensus target price of $17.00, suggesting a potential upside of 46.80%. Xponential Fitness has a consensus target price of $23.06, suggesting a potential upside of 75.39%. Given Xponential Fitness' higher probable upside, analysts clearly believe Xponential Fitness is more favorable than European Wax Center.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
European Wax Center	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Xponential Fitness	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.75

Do institutionals & insiders believe in EWCZ or XPOF?

82.1% of European Wax Center shares are owned by institutional investors. Comparatively, 58.6% of Xponential Fitness shares are owned by institutional investors. 5.9% of European Wax Center shares are owned by company insiders. Comparatively, 47.9% of Xponential Fitness shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is EWCZ or XPOF more profitable?

European Wax Center has a net margin of 4.04% compared to Xponential Fitness' net margin of -0.28%. European Wax Center's return on equity of 6.69% beat Xponential Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
European Wax Center	4.04%	6.69%	1.16%
Xponential Fitness	-0.28%	-16.60%	7.03%

Does the MarketBeat Community believe in EWCZ or XPOF?

Xponential Fitness received 10 more outperform votes than European Wax Center when rated by MarketBeat users. Likewise, 55.88% of users gave Xponential Fitness an outperform vote while only 50.00% of users gave European Wax Center an outperform vote.

Company	Underperform	Outperform
European Wax Center	Outperform Votes 28 50.00%	Underperform Votes 28 50.00%
Xponential Fitness	Outperform Votes 38 55.88%	Underperform Votes 30 44.12%

Which has more volatility & risk, EWCZ or XPOF?

European Wax Center has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Xponential Fitness has a beta of 1.09, suggesting that its stock price is 9% more volatile than the S&P 500.

Which has preferable earnings & valuation, EWCZ or XPOF?

European Wax Center has higher earnings, but lower revenue than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than European Wax Center, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
European Wax Center	$221.02M	3.18	$8.93M	$0.17	68.12
Xponential Fitness	$318.66M	1.96	-$17.48M	-$1.65	-7.97

Does the media refer more to EWCZ or XPOF?

In the previous week, Xponential Fitness had 4 more articles in the media than European Wax Center. MarketBeat recorded 7 mentions for Xponential Fitness and 3 mentions for European Wax Center. Xponential Fitness' average media sentiment score of 0.90 beat European Wax Center's score of 0.05 indicating that Xponential Fitness is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
European Wax Center	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Xponential Fitness	2 Very Positive mention(s)	4 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Xponential Fitness beats European Wax Center on 10 of the 18 factors compared between the two stocks.