Sprout Social Q4 2024 Earnings Report

Sprout Social EPS Results

• Actual EPS: -$0.20
• Consensus EPS: $0.15
• Beat/Miss: Missed by -$0.35
• One Year Ago EPS: N/A

Sprout Social Revenue Results

• Actual Revenue: $107.09 million
• Expected Revenue: $106.74 million
• Beat/Miss: Beat by +$352.00 thousand
• YoY Revenue Growth: N/A

Sprout Social Announcement Details

• Quarter: Q4 2024
• Date: 2/25/2025
• Time: After Market Closes
• Conference Call Date: Tuesday, February 25, 2025
• Conference Call Time: 5:00PM ET

Sprout Social (NASDAQ:SPT) designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers integrated tools, such as social engagement/response; publishing; reporting and analytics; social listening and business intelligence; reputation management; social commerce; employee advocacy; and automation and workflows. In addition, the company provides smart inbox, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation management, employee advocacy, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. Sprout Social, Inc. was incorporated in 2010 and is headquartered in Chicago, Illinois.

Sprout Social Q4 2024 Earnings Call Transcript

Presentation

[Operator]

Thank you for standing by. My name is Christina and I will be your conference operator today. At this time, I would like to welcome everyone to the Sprout Social Q4 twenty twenty four Earnings Conference Call. All lines have been placed on mute to prevent any background noise. And after the speakers' remarks, there will be a question and answer session.

[Operator]

I would now like to turn the floor over to Alex Kurtz, VP IR and Corporate Development. Alex, the floor is now yours.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

Thank you, operator, and welcome to Sprout Social's fourth quarter twenty twenty four earnings call. We will be discussing the results announced in our press release issued after market close today and have also released our updated investor presentation, which can be found on our website. With me are Sprout Social's CEO, Ryan Barreto and CFO, Joe Delpretto. Today's call will contain certain forward looking statements which were made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward looking.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

These include, among others, statements concerning our expected future financial performance, including our Q1 and 2025 outlook and business plans and objectives and can be identified by words such as expect, anticipate, intend, plan, believe, seek, opportunity or will. These statements reflect our views as of today only and should not be relied upon as representing our views at any subsequent date and we do not undertake any duty to update these statements. Forward looking statements address matters that are subject to risks and uncertainties that could cause actual results to differ materially. For a discussion of the risks and other important factors that could affect our actual results, please refer to our annual report on Form 10 ks for the fiscal year ended 12/31/2024, to be filed with the SEC as well as our most recently filed 10 ks and 10 Qs. During the call, we will discuss non GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

Definitions of these non GAAP financial measures, along with the reconciliations to the most directly comparable GAAP financial measures, are included in our fourth quarter earnings release, which will be furnished to the SEC and is available on our website at investors.sproutsocial.com. With that, let me turn the call over to Ryan. Ryan?

[Ryan Barretto, CEO at Sprout Social]

Thank you, Alex, and welcome to our fourth quarter earnings call for fiscal twenty twenty four. We reported fourth quarter results with revenue of $107,100,000 representing year over year growth of 14%. Our current remaining performance obligations, which reached $249,400,000 represented 26% year over year growth. I want to thank the Scro team for their focused execution to close out 2024. Their hard work in the quarter has allowed us to build a stronger foundation for future growth in 2025 and beyond.

[Ryan Barretto, CEO at Sprout Social]

We saw steady improvements in gross retention, continued ACV growth and momentum in our Enterprise segment. The Q4 demand environment remained consistent with Q3, marked by budget scrutiny, cautious investments and prolonged sales cycles. Given these trends, we're taking a measured approach to FY 2025, expecting demand to track with FY 2024. In Q4, our go to market teams delivered strong results in our $50,000 ARR customer net adds and in our CRPO growth, both clear indicators of our success in securing annual multi year enterprise agreements. We also saw steady pipeline trends with healthy year over year growth across both inbound and outbound channels, particularly in our enterprise business.

[Ryan Barretto, CEO at Sprout Social]

Further underscoring this momentum, revenue from the $50,000 segment grew over 35% in FY 2024 and continues to represent a larger share of our overall revenue base. These results highlight the ongoing success of our upmarket strategy. We believe the competitive landscape is increasingly favorable for Sprout, creating a unique opportunity to solidify our market position with enterprise level care, AI functionality and influencer marketing capabilities. This momentum was evident in Q4 as we closed the largest new business ACV win in Sprout's history with a Fortune 500 financial services company. We also won a strategic opportunity with Under Armour and I'm excited to share a quote from this amazing brand.

[Ryan Barretto, CEO at Sprout Social]

We chose Sprout for its innovative features, intuitive interface and the ability to seamlessly manage publishing, listening and social engagement all in one platform. With the goal of reaching Gen Z audiences and tapping into deeper insights about this key demographic, Sprout has empowered us to respond quickly and effectively. The integration with Salesforce Service Cloud has also streamlined our customer service process, allowing us to manage inquiries directly from one place. Early successes like the Notre Dame championship and the NBA All Star Weekend have shown the true value of Sprout in driving our social media strategy forward. Partnering with these industry leaders along with other significant enterprise wins this quarter underscores the value we bring to some of the world's most sophisticated brands.

[Ryan Barretto, CEO at Sprout Social]

With that as the backdrop, I want to outline why we believe Spread is uniquely positioned to not just win, but help shape the future of social media management, a market that has become indispensable for brands seeking authentic customer connections and deep business impact. I'll then touch on a few updates on our four key growth drivers before handing the call over to Joe. In today's rapidly evolving digital landscape, brands can no longer afford to tackle the complexities of social media without a powerful integrated platform. The question isn't whether they need one. The question is when they will hit the tipping point of which platform will drive their success.

[Ryan Barretto, CEO at Sprout Social]

With a relentless focus on customer impact, the growing partner ecosystem, real time data insights and strategic AI integration, we believe we are the mission critical solution for enterprises looking to lead in social. Our customers see us as a trusted partner, helping them engage their audiences, drive action and deliver measurable results. Our customers manage dozens to hundreds of social accounts while integrating insights from CRM, help desk, marketing and collaboration platforms. Rather than juggling multiple tools and networks, they're able to rely on Sprout as our central hub to help orchestrate and optimize their entire social strategy. This unified approach is a key differentiator in a market crowded with fragmented tools and it continues to drive our momentum in the enterprise space.

[Ryan Barretto, CEO at Sprout Social]

Our partner ecosystem also continues to evolve with deepening integrations like Salesforce and expanding relationships with both established and emerging social networks. This strategic expansion further strengthens our ability to provide a single unified platform. This year, we are focused on expanding our footprint of technical and go to market integrations with other platforms, but also deepening our international partner reach as well. Our massive data vault isn't just big. We believe it differentiates Sprout from other solutions available in the marketplace.

[Ryan Barretto, CEO at Sprout Social]

Processing more than 1,000,000,000 messages per day for almost 30,000 customers, we believe we are uniquely positioned with a deep and proprietary understanding of the content and workflows that drive optimal performance for our customers across all social networks. This data set fuels our development of cutting edge solutions and actionable intelligence for our customers. Expect to hear more from us this year about our expanding data strategy. AI is woven throughout the Sprout platform. From automating the everyday to generating content and surfacing predictable insights, Spruitt's AI is designed to unlock customer efficiency.

[Ryan Barretto, CEO at Sprout Social]

Our customers are able to elevate their strategic vision and creative execution all without leaving the platform. Ultimately, Spruitt's products win because they anticipate and address our customers' evolving needs. We're not just helping customers solve today's challenges, we're helping them build the foundation for future success. Last quarter, I outlined four key growth drivers for Sprout. Number one, win the enterprise number two, drive customer health and adoption number three, expand our partnership and ecosystem and number four, drive improved account penetration.

[Ryan Barretto, CEO at Sprout Social]

So, today, I want to take a few minutes

[Ryan Barretto, CEO at Sprout Social]

to provide some quick updates on each of these key focus areas. To win the enterprise, we intend to expand the pipeline, close more 50,000 deals and accelerate adoption with a product roadmap built for enterprise needs. Let's start with key product releases in the quarter. For AI, we have seen strong growth in usage of our AI Assessed features over the last year and a 300 year over year increase in AI generated content highlighting the accelerating adoption of our AI capabilities. We also just released Analyze Chart by AI Assist.

[Ryan Barretto, CEO at Sprout Social]

AI Assist can now help our customers quickly understand the key insights from the social charts with an automated summary of critical metrics. This marks our eleventh enhancement to our AI assess capabilities that also includes features like summarizing conversations, enhancing posts, generating posts and recommending listening queries. For listening, we're expanding social intelligence with deeper real time insights from high impact platforms. Our full launch of Sprout's direct connection to Reddit gives brands access to richer conversations, including comments, engagements and potential impressions, unlocking a valuable source of unfiltered consumer sentiment. This builds on our expanded partnership with Reddit announced in February 2024 and we see significant opportunities for growth and innovation in 2025.

[Ryan Barretto, CEO at Sprout Social]

For Care, our latest innovations are built for brands managing high volume engagement at scale. Enhanced automation and governance tools enable agents to move faster with precision, while advanced sentiment analysis across social networks surfaces real time customer insights. By improving speed, oversight and intelligence, we're helping brands deliver exceptional service at scale. We're strengthening enterprise scalability, security and compliance to help organizations manage complexity with confidence. Large distributed teams need consistency and control.

[Ryan Barretto, CEO at Sprout Social]

Our new content management tools help enterprises create and distribute approved messaging at scale, aiming to establish brand alignment while reducing risk. Managing access across complex organizations is also critical, which is why our new admin controls simplify role based permissions, reducing administrative burden while strengthening security. And as data protection remains a top priority, our beta release of sensitive data masking allows brands to automatically redact personal identifiable information and other sensitive information, assisting with regulatory compliance and protecting customer trust. As AI is tackling more tasks like basic social content creation, authentic human generated content is more important now than ever. We're seeing a generational shift in how people find and buy products.

[Ryan Barretto, CEO at Sprout Social]

And as a result, we believe effective influencer marketing has become mission critical. In December, we sunset the Tagger brand, paving the way for the official launch of Sprout Social influencer marketing. In April, we'll launch an overhauled product, making it easier than ever for brands to connect with the right influencers to reach their customers. We've designed AI enhancements that leverage natural language search to help find, recommend and vet creators that are brand safe and aligned to customer objectives. In 2025, we're excited to build on this momentum with major product updates planned under the Sprout Social influencer marketing brand, further demonstrating our commitment to this important market.

[Ryan Barretto, CEO at Sprout Social]

I also want to spend a few minutes discussing some additional strategic enterprise wins in the quarter that are also outlined in our earnings presentation. We closed the largest new business win in Sprout's history with a Fortune 500 financial services company in a highly competitive deal. They needed a platform to unify social operations across their entire organization, breaking down silos, streamlining workflows and transforming complex data into real time actionable insights. Sprout won because of our intuitive experience, advanced reporting and strategic partnership approach. With premium analytics and listening, this customer can now drive data informed decisions and execute seamlessly across their large distributed teams, reinforcing Sprout as the platform of choice for enterprises managing social at scale.

[Ryan Barretto, CEO at Sprout Social]

Our second story highlights a major expansion with a Fortune 500 pharmaceutical company that started with just five users in their global corporate marketing team. Due to this team's early success with Sprout, adoption quickly grew and marketing leaders took notice. The company had long struggled with low adoption of their previous social media management platform with over 100 users still posting natively, creating inefficiencies and security risks. When they implemented a new policy requiring all social posts to be managed through a centralized platform, they needed a solution that could scale fast and drive adoption. Sprout's intuitive experience, secure access controls and streamlined workflows made it a clear choice for this customer.

[Ryan Barretto, CEO at Sprout Social]

Now fully deployed across their organization, Sprout is not only aiding with compliance and efficiency, but also helping to provide deeper insights into their brand's performance, reinforcing our role as the platform enterprises rely on to scale social effectively. Our third story highlights a major transformation for a Fortune 500 retailer that faced challenges with standardization, inefficient workflows, data inaccuracies and inadequate support from their previous tool. Managing social, email, phone and reviews across multiple systems created unnecessary complexity and slowed their teams down. By switching to Sprout and leveraging our service cloud integration, they consolidated their customer interaction into a single platform, eliminating silos and improving operational efficiency. This led to faster resolution times, fewer errors and reduced manual reporting, driving both agent productivity and customer satisfaction.

[Ryan Barretto, CEO at Sprout Social]

With a more connected and scalable approach, they now have the insights and agility needed to deliver more seamless customer experiences at scale. Our second growth driver is a sharper focus on customer health, onboarding and adoption to maximize long term value. In 2025, we are deepening our investment in customer behavioral insights in our 16,000 plus user community and with targeted professional services, all designed to drive success and expansion across the platform. To accelerate adoption and in an effort to maximize ROI, we're also launching new customer education journeys that empower users to unlock Sprout's full potential from day one. Moving on to our third driver, we'll continue to invest in our partnerships with strong global partners that bring Sprout into strategic accounts and expand our reach into some of the largest digital marketing budgets.

[Ryan Barretto, CEO at Sprout Social]

We're excited to roll out our new integration with Salesforce's AgentForce Assistant for Service Cloud, reinforcing both our AI leadership and deep partnership with Salesforce. Sprout is the first and only social media solution integrated with AgentForce, enabling businesses to seamlessly connect social data with Service Cloud for complete customer view and faster case resolution. This latest expansion not only strengthens our AI advanced capabilities, but also underscores our commitment to driving smarter, more efficient customer engagement at scale. We're excited to announce that Sprout Social influencer marketing now integrates with the Meta Partnership Ads API, making it easier for brands to boost influencer content directly from campaign workflows. This allows businesses to amplify creator driven content through their own ad accounts, leveraging authentic endorsements to reach new audiences more effectively.

[Ryan Barretto, CEO at Sprout Social]

By streamlining promotion and improving efficiency, this integration helps brands drive stronger engagement and better outcomes. Our fourth driver is deepening customer engagement through use case expansion and premium modules with our field teams seeking to drive greater value across both new and existing customers. In 2025, we're executing a more structured platform selling approach that guides customers through a clear expansion journey supported by targeted sales incentives to highlight the full value of Sprout. We're also strengthening pipeline generation with a disciplined playbook driven approach to account identification and mapping. Lastly, we're refining our international sales coverage to focus on key growth markets across Europe, Asia, LatAm and emerging markets.

[Ryan Barretto, CEO at Sprout Social]

We believe these efforts will position us to accelerate expansion, increase customer lifetime value and maximize the impact of our go to market strategy. This team from individual contributors to executive leadership is aligned, focused and committed to executing on our vision. Social's role in business continues to evolve, driven by shifting consumer behavior, deeper brand investment and increasing need for AI driven automation. These dynamics are expanding our opportunity and Sprout is well positioned to help organizations navigate this shift. I'm excited about what's ahead and look forward to sharing our progress along the way.

[Ryan Barretto, CEO at Sprout Social]

And with that, I'll turn it over to Joe to run through the financials. Joe?

[Joe Del Preto, CFO at Sprout Social]

Thanks, Ryan. I'll now run through our financial results and guidance. Our fourth quarter results were highlighted by quarterly non GAAP operating margin reaching over 10% for the first time in operating history. Solid sequential growth in CRPO dollars and the quality of the larger enterprise wins, a few that were outlined earlier by Ryan. We also ended the year with the highest mix of annual and multiyear contract duration in the company's history as our sales teams continue to increase our enterprise focus.

[Joe Del Preto, CFO at Sprout Social]

But also note that Tagger, recently renamed to influencer marketing, had one of the strongest growth rates since the acquisition. We continue to see this product as broadening our market opportunity and allowing our field teams increased cross selling motions. We generated $6,600,000 in non GAAP free cash flow during the quarter and twenty nine point seven million dollars during fiscal twenty twenty four, up $19,400,000 from our non GAAP free cash flow in fiscal twenty twenty three, up almost 2.9 times on a year over year basis. We remain committed to growing operating leverage on a fiscal year basis and will evaluate our ability to drive greater profitability as the year progresses, but we remain focused on funding key growth initiatives. On to a summary of the quarter.

[Joe Del Preto, CFO at Sprout Social]

Revenue for the fourth quarter was $107,100,000 representing 14% year over year growth. Subscription revenue was $105,900,000 up 15% year over year. The number of customers contributing more than $10,000 in ARR grew 7% from a year ago. The number of customers contributing more than $50,000 in ARR grew 23% from a year ago. Q4 ACV was 14,651, up 19% year over year against a strong year over year comparison.

[Joe Del Preto, CFO at Sprout Social]

As Ryan discussed earlier, our strategy to drive ACV growth remains focused on shifting to a higher enterprise mix and strengthening premium module tax rates such as influencer marketing and customer care. RPO totaled $351,500,000 up from $311,500,000 exiting Q3 and up 28% year over year. We expect to recognize 71% or $249,400,000 of total RPO as revenue over the next twelve months, implying a CRPO growth rate of 26% year over year. Non GAAP operating income totaled $11,400,000 which is well ahead of the high end of our outlook. This was up from $1,700,000 a year ago and equates to a non GAAP operating margin of 10.7%, a quarterly record for operating margin.

[Joe Del Preto, CFO at Sprout Social]

We're pleased that our progress here demonstrates our focus on continued growth and our margin profile. As we know in our last call, during Q4, we implemented a restructuring to improve the efficiency and effectiveness of our R and D organization. As a result, we recorded restructuring expense of approximately $3,000,000 that was excluded from our 4Q non GAAP results. In 2024, our overall dollar based net retention rate or NDR was 104% compared to 107% in 2023. Our dollar based net retention rate excluding SMB customers was 108% in 2024 compared to 111 in 2023.

[Joe Del Preto, CFO at Sprout Social]

Before moving on to guidance, a few additional comments. Based on the data we gathered in fiscal twenty twenty four that reflects the current macro environment and traditional enterprise sales cycles, expect us to take a more measured view on how we look at the business. As Ryan mentioned earlier, we do not expect the demand environment to change in fiscal twenty twenty five from what we experienced in fiscal twenty twenty four. Please also note that during Q1, we implemented our structure with our primary focus on customer success. We expect to record a severance expense of approximately $2,600,000 that will be excluded from our 1Q non GAAP results.

[Joe Del Preto, CFO at Sprout Social]

During the last quarter, we intend to reallocate resources back into our customer facing organization. Now on to guidance. For the first quarter of fiscal twenty twenty five, we expect revenue in the range of $107,200,000 to $108,000,000 dollars We expect non GAAP operating income in the range of $8,500,000 to $9,500,000 We expect non GAAP net income per share of between $0.14 and $0.16 This assumes approximately 58,500,000.0 weighted average basic shares of common stock outstanding. For full year 2025, we expect revenue in the range of $448,100,000 to $453,100,000 For the full year 2025, we expect non GAAP operating income in the range of $38,200,000 to $43,200,000 We expect non GAAP net income per share between $0.65 and $0.74 assuming approximately 59,300,000.0 weighted average basic shares of common stock outstanding. A small note about non GAAP net income per share distribution across the four quarters in fiscal twenty twenty five.

[Joe Del Preto, CFO at Sprout Social]

We expect our second quarter non GAAP net income per share to have a slight decrease from Q1 due to seasonality in our Q1 to Q2 operating expense trends and then to grow from Q2 through Q4. Looking ahead, we believe the company has the sales capacity to deliver on our outlook for the fiscal year and we intend to expand free cash flow and operating leverage on an annual basis as we've demonstrated over the last two years. We look forward to continuing to innovate and create more opportunities for our customers to grow with us. With that, Ryan, Alex and I are happy to take any of your questions. Operator?

[Operator]

Thank you. Thank you. Your first question comes from the line of David Hynes from Canaccord Genuity. Your line is open.

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

Hey, good evening guys. Ryan, thanks for the color. So look, last year I think in retrospect you would have said you entered 2024 with a little less pipeline than you would have liked.

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

I'm curious kind of what that looks like entering 2025?

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

And then you outlined initiatives that are underway, right, account identification and mapping, refining that international go to market playbook. I guess, has the work been done? Is it still in progress? Just help me think about kind of what's going to get that pipeline growth going?

[Ryan Barretto, CEO at Sprout Social]

Hi, D. J. Thanks for the call. Yes, the best way to frame it as we enter this year, our pipeline has grown. I mentioned that in the prepared remarks that we saw some good growth in Q4 year on year with pipe creation.

[Ryan Barretto, CEO at Sprout Social]

That was both through inbound and outbound and specifically within the enterprise group. We've got a bunch of key initiatives that are going in there. Mike Wolf and the team have had a great focus in on really the key parts of our business where we see a tremendous amount of opportunity in growth and then just a lot of accountability on pipeline metrics and a lot of focus in on our ideal customer profile. So there's a bunch of those things that are in place today and we're seeing good success as we end the year.

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

Yes. Awful. Joe, maybe a follow-up for you. Just curious how we're thinking about the margin guidance for '25, right? I think we're guiding

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

the full year below levels

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

that you delivered on in Q4, you have the small restructuring. I would have thought maybe with a little less growth in 2025, we get a little bit more margin expansion that doesn't seem to be set up in the numbers. Just kind of talk through the thinking around margins as it should play out for 2025?

[Joe Del Preto, CFO at Sprout Social]

Yes, D. J, thanks for the question. I think similar to what we've done in the past, earlier in the year when we're coming in to the first guide of the year, we want to give ourselves flexibility to invest if we see growth opportunities throughout the year. And so very similar approach we've taken historically. And then to the extent that we're over performing on revenue, DJ, you will see incremental leverage in the business.

[Joe Del Preto, CFO at Sprout Social]

And I think we've proven that over the last handful of years that where we kind of start the year from a leverage standpoint where we end are usually a lot higher. And so feel good about our ability to over perform over the year on that.

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

Okay. Sounds

[David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets]

good. Thank you, guys.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thanks, D. J. Next question please.

[Operator]

Your next question comes from the line of Raimo Lenschow from Barclays. Your line is open.

[Raimo Lenschow, Managing Director at Barclays]

Perfect. Thank you. And D, I'm still trying to stay on the guidance a little bit. Like what are the assumptions on the economy that you're putting in there? Because obviously, growth comes down further and everyone is kind of getting excited about maybe things are getting better out there like how?

[Raimo Lenschow, Managing Director at Barclays]

How did you marry that? Thank you.

[Joe Del Preto, CFO at Sprout Social]

Yes. Thanks for the question, Raimo. On the guidance to your point, one is, I called this out of my prepared remarks. We're taking a little bit more measured approach overall on guidance coming into 2025 or so we've done in the past. Number two, we called out we're assuming that the demand environment in 2025 is unchanged from 2024, so it doesn't get any better when you look at our guidance.

[Joe Del Preto, CFO at Sprout Social]

The other thing is, we've got a full year now, if you look at 2024 of sales data and our ability to execute in this demand environment. So I will say coming into this year, we feel a lot more confident about our visibility into our execution in this demand environment. And then the last thing I'll say is like, if you think of the way we ended the second half of Q4 and the momentum we saw in CRPO and the big logo wins, we're really encouraged with the momentum we're seeing upmarket. And so feel good about the way we set guidance in 2025.

[Raimo Lenschow, Managing Director at Barclays]

Okay, perfect. Thank you. And then, Brian, as we starting the new year, any changes to the go to market, etcetera? Obviously, it's the time of the year where that kind of happens that we should be aware of. Thank you.

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks for the question. I think like any change to a fiscal and going into the New Year, you're going to have some adjustments on the margin, some fine tuning. I think these are all things that are pretty common course for us through the year focusing in on revenue operations. We've turned the year faster than we've ever done before, focusing in on pipeline and then just making sure that the team's off to the races.

[Ryan Barretto, CEO at Sprout Social]

So nothing else that I call out here.

[Raimo Lenschow, Managing Director at Barclays]

Okay, perfect. Thank you. Good luck.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thank you. Next question please.

[Operator]

Your next question comes from the line of Parker Lane from Stifel. Your line is open.

[Parker Lane, Managing Director - Equity Research at Stifel Financial Corp]

Hi guys. Thanks for taking the question today. Ryan, you pretty specifically called out more of a platform selling approach and an orientation around that going forward. Can you just talk about what goes into mapping out the ideal path for a customer going forward? How that's going to impact the dollar based net retention rates we see here as you start to push more towards that selling motion?

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks for the question. It starts off with making sure that we have the right profile of the customers that we really see a lot of opportunity with. So as I mentioned in the question before, just from a revenue operations perspective, really knowing our ideal customer profile and the accounts there, seen a lot of success from us coming out of Q4 with some of the logos that we've talked about and the land and expands that we've discussed. The product team's just been doing a phenomenal job as we think about the innovation that we've delivered and the cross section of products that these enterprise customers need.

[Ryan Barretto, CEO at Sprout Social]

So it really is this combination of knowing your ideal customer profile is, making sure that you've got the products that support those customers, and then just enablement in the go to market organization and making sure that we're really clear on those opportunities. And that's what's gone into the playbook.

[Parker Lane, Managing Director - Equity Research at Stifel Financial Corp]

Got it. And Ryan, I wanted to ask you about the AI generated content. Clearly, a ton of explosion in use cases around that. We've seen new video models, updates to those pretty frequently here and a lot of application for social media. How do you think about Sprout's ability to directly benefit from that content creation explosion here in 2025?

[Parker Lane, Managing Director - Equity Research at Stifel Financial Corp]

And what's the long term business model to make sure you're extracting enough value from that?

[Ryan Barretto, CEO at Sprout Social]

Yes. We're incredibly excited. As I mentioned in the prepared remarks, you think about the scale that we have with nearly 30,000 customers, and we're processing a billion messages a day, there's just so much opportunity within all the unstructured data to help our customers get even smarter in the places that they're investing. And if you think about the work that we do today from a content creation, a campaign management, insights that we're providing to customers, all these things are just tremendous opportunities. And I think we've now had 11 releases on our AI Assist product and you can see the value that our customers are getting in terms

[Ryan Barretto, CEO at Sprout Social]

of speed and productivity and just intelligence

[Ryan Barretto, CEO at Sprout Social]

the way that they're showing up in front of customers. So I would expect to hear more from us on this as well.

[Parker Lane, Managing Director - Equity Research at Stifel Financial Corp]

Appreciate the responses. Thanks.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thanks, Parker. Next question please.

[Operator]

Your next question comes from the line of Arjun Bhatia from Williams Blair and Company. Your line is open.

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

Thank you. Brian, to start off with you, the platform selling approach is interesting. But so when you think about care and influencer, do you have a sense for what portion of the base you think can adopt those products and how you go about finding the right profile that might attract those? Like is every customer a candidate for those? Is it a certain size, a certain industry, a certain vertical?

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

Like how do you think about just going about that go to market change that you talked about earlier?

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks, Arjun. Appreciate the question. I mean, I do think every customer is a good target for these things. But when I think about these products, so much of this has to do with their sophistication within social and where they are on the journey.

[Ryan Barretto, CEO at Sprout Social]

More and more upmarket, you're going to see these customers needing care. If we think about it today from a trend perspective, there's a lot of volume that happens on social. For many organizations, it's becoming the number one channel. And so when you have a lot of volume, you need to manage through that. From an influencer perspective, we're early innings here in terms of the opportunity, but more and more companies are thinking about how organic and paid and now influencer impact their opportunity in front of them.

[Ryan Barretto, CEO at Sprout Social]

So we're pretty early and we believe that we have a lot of upside and opportunity in front of us.

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

Okay, helpful. Thank you. And then, if I can touch on the net retention metric, I know that's one that you typically only disclose once a year. But I know it's trended down a bit in 2024. I think that was kind of expected.

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

But as you look forward and you drive more cross sell, maybe more upsell, more expansions, like is that something we should expect to recover in 2025? Or is it going to take some time for the go to market motion to ramp up and maybe that's a '26 story, like how do you think about the health of the existing customer base and when that retention might start to inflect higher?

[Joe Del Preto, CFO at Sprout Social]

Yes, Arjun, this is Gerald. I'll take this one. Yes, we definitely saw pressure on NDR in 2024. And the real area where we saw that was on the expansion within our existing customer base and that really was a result of the demand environment that we talked about throughout the year. I definitely put pressure on that part of the business.

[Joe Del Preto, CFO at Sprout Social]

On the flip side, we kind of were able to offset some of that pressure with really strong improvements on the gross retention side. But probably to the point of your question, I'm looking forward. If you look at the customers that we're bringing in to Sprout in 2024, for example, right, these are much higher quality customers, right, they're on annual multi year contracts. They're coming in at higher ACVs. And so we believe this overall shift in the quality of our customers will drive NDR higher going forward.

[Joe Del Preto, CFO at Sprout Social]

And so very optimistic about the ability to improve upon that metric with our move up market.

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

All right.

[Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair]

That's very helpful. Thank you.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thank you. Next question please.

[Operator]

Your next question comes from the line of Scott Berg from Needham. Your line is open.

[Scott Berg, Managing Director at Needham & Company]

Hi, everyone. Thanks for taking my questions here. I guess I got a couple of them here. Arvi, if I looked at the bookings commentary in Q4, while we know it's a little bit the whole environment is behind what you saw last year, I think you sound pretty constructive, especially with the large booking kind of coming out of the quarter with some of the momentum that you have. But if I look at your Q1 guidance, it implies a very de minimis kind of increase on a quarter over quarter basis.

[Scott Berg, Managing Director at Needham & Company]

Is there something maybe unique about, I don't know, how you're thinking about Q1 sales pipelines or maybe those deals in Q4? Just trying to understand maybe why the Q1 numbers and the guidance seems to touch higher.

[Scott Berg, Managing Director at Needham & Company]

Thanks.

[Joe Del Preto, CFO at Sprout Social]

Yes. Scott, I'll jump in here and probably wants to add anything he can. I think I covered this kind of a little bit earlier, Scott. When we looked at our 2025 guidance, this includes Q1, right, we just want to be a little bit more measured with the approach we're taking to guidance this year.

[Joe Del Preto, CFO at Sprout Social]

We're factoring in the fact that the demand environment doesn't get any better in 2025 versus 2024. And we were very encouraged with the momentum we saw in the second half of Q4, but really wanted to just be a little bit more measured with the way we give guidance out this year. I think that's really at the heart of it. There's nothing else probably to read into the quarter.

[Scott Berg, Managing Director at Needham & Company]

Got it. Helpful. And then how do we think about the seasonality of the business? If we go back, I think it was the Q1 call, you all had kind of talked about as you moved up market, you're expecting the business to be a little bit more backend weighted typical enterprise sales cycles. I don't know how much of that you're truly able to see given the change in the end market this year.

[Scott Berg, Managing Director at Needham & Company]

But as we start thinking about '25, should we see that seasonality be a little bit more pronounced? Or maybe is that not the case and have you seen something different the last couple of quarters basically?

[Joe Del Preto, CFO at Sprout Social]

Yes, Scott. I would assume very similar seasonality in '25 versus '24, and that's what we've kind of baked into our guidance that we're definitely more back there weighted, but I don't think 2025 will be any different than the trends you saw in 2024.

[Scott Berg, Managing Director at Needham & Company]

Very helpful. Thanks for taking my questions.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thank you. Next question, please.

[Operator]

Your next question comes from the line of Elizabeth Porter from Morgan Stanley. Your line is open.

[Elizabeth Porter, Analyst at Morgan Stanley]

Great. Thanks for the question. I wanted to ask a little bit on the influencer marketing rebrand. Kind of just if you can put a finer point on what exactly is changing in the rebrand and what you think you could unlock in terms of the demand side?

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks, Elizabeth. From a rebrand perspective, I think the main thing to take away here is we've just got a lot of brand equity in Sprout Social and we wanted to make sure that we are leveraging that brand equity. We also wanted to make it really clear to our customers that this influencer marketing solution is by Sprout Social. So that was a big part of it.

[Ryan Barretto, CEO at Sprout Social]

But, as we come back and cover Q1, I'll be sharing a lot more about the product updates that we're releasing here going into Q2. But we're really excited about the environment. We talked a little bit about this on the prepared remarks, but we're seeing a lot of success across a number of verticals. And this is a product that's in the really early innings and it's a great opportunity for spread to lead in this category.

[Elizabeth Porter, Analyst at Morgan Stanley]

Great. And then just as a follow-up, I wanted to ask on the ACV. The 19% growth in Q4 has slowed a little bit for the last couple of quarters. So how should we think about kind of that forward trend? Are we starting to hit a stabilization rate as we start to have the go to market changes benefiting or what's kind of

[Elizabeth Porter, Analyst at Morgan Stanley]

the upside, downside on the ACV growth?

[Ryan Barretto, CEO at Sprout Social]

Yes. We're pleased with the ACV growth here. Clearly, we've seen a lot of great execution in the enterprise with that business being up 35%. We expect to continue to have more opportunities to land and grow bigger with our customers, especially with our multi product opportunities in front of us. So I think it will continue to be one of those pieces that's an important part of our growth story.

[Elizabeth Porter, Analyst at Morgan Stanley]

Thank you.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

Thank you. Next question please.

[Operator]

Your next question comes from the line of Patrick Schultz. Your line is open.

[Patrick Schulz, Vice President & Senior Research Associate at Baird]

Great. Appreciate taking my questions. Maybe just first on the partner ecosystem. I know you called that out as a focus area for '25. Just wanted to dig into that a little deeper.

[Patrick Schulz, Vice President & Senior Research Associate at Baird]

Could you provide some color on the sales force relationship and how that performed relative to expectations? And what type of traction you're seeing with other partners? I know AWS Marketplace was called out last quarter. And is this partner focused more on the technical integration side or the go to market side?

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks, Patrick. Yes, the Salesforce partnership continued to be a really strong part of our story here as we were in Q4. Now we actually just released the integration into Agent Force and I'm really excited about the work that we're doing from a service cloud perspective with Salesforce. You heard us talk a little bit about the success that we've had there with Fortune 500 retailer as well as Under Armour.

[Ryan Barretto, CEO at Sprout Social]

And then on the greater partnership side, it will be a combination of technical and go to market that we see. Just if you think about where we exist today, there's such a great fit with so many organizations in the tech stack and the data and the workflows that we provide back into things like CRM or help desk or marketing automation or or any of those tools really enable us to to be a great partner. So, I think you'll you'll expect to see things on both sides.

[Patrick Schulz, Vice President & Senior Research Associate at Baird]

Thanks. Appreciate the color. And maybe just

[Patrick Schulz, Vice President & Senior Research Associate at Baird]

one quick follow-up too.

[Patrick Schulz, Vice President & Senior Research Associate at Baird]

I know you called out several competitive wins over the past quarter. Curious on why you think the competitive environment is coming more favorable for Sprout. Is it certain products that competitors don't offer? Just curious to hear what you guys are seeing there and maybe how your win rates have tried in recent quarters? Thanks, guys.

[Ryan Barretto, CEO at Sprout Social]

Yes. Thank you. Yes. I mean, I think there's a few things that have really contributed to our success. We continue to have really great momentum from a competitive perspective.

[Ryan Barretto, CEO at Sprout Social]

I think one of the things it starts with is just really great products. And if you look at the work that we've been doing across care or influencer or AI, great examples of where our product is showing up and adding a tremendous amount of value. On a lot of the stories that we shared today, now these are large organizations. They're looking for speed to value, speed to adoption. They're looking for ensuring that there's gonna be great compliance across a number of of users within the platform.

[Ryan Barretto, CEO at Sprout Social]

These are all things that really weigh heavily in the way that we filter products and the way that we deliver it. So I think those are all just really contributing to the differentiation that we have in the market.

[Alex Kurtz, VP - IR & Corporate Development at Sprout Social]

All right. Thanks. Next question please.

[Operator]

Your next question comes from the line of Jackson Ader from KeyBanc Capital Markets. Your line is open.

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

Great. Good evening, guys. Thanks for taking our questions. The first is on the larger lands. Are the like for example, the financial services company that you landed with, are these deals just social media that your customers, is kind of RFPing or looking to purchase?

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

Or is there some sort of like larger marketing stack or larger marketing decision that the larger brands are making and social is a part of that?

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

Thank you.

[Ryan Barretto, CEO at Sprout Social]

Yes. Thanks for the question, Jackson. These are specifically within the realm of social media management. Now, they might have different vectors underneath the social media management, whether it be a marketing lens or a customer care lens or an influencer lens. But these wins are primarily just in social media management.

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

Okay. Okay,

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

cool. And then just a housekeeping question. The wind down from Social Studio, I think when we came into 2024, it was expected to be like a $10,000,000 benefit. What did that end up being in the last year?

[Joe Del Preto, CFO at Sprout Social]

Yes, Jackson, this is Joe. That's not a number we've talked about in a while. So that's not a number we're disclosing publicly at this point.

[Jackson Ader, Managing Director at KeyBanc Capital Markets]

All right. Okay. Thank you.

[Operator]

Thank you. And with no further questions, Ryan, I'll turn the floor back over to you.

[Ryan Barretto, CEO at Sprout Social]

Great. Thanks, Christina. And I just want to say a huge thank you for everybody joining us tonight and for the thoughtful questions. I want to say a huge thank you to our team for their hard work and contributions to the business and of course to our customers who have put their trust in us and inspire us to do our very best work. We're incredibly excited about the opportunities in front of us and look forward to spending more time with all of you in the future.

[Ryan Barretto, CEO at Sprout Social]

Thanks and have a great night.

[Operator]

Thank you. And this does conclude today's conference call. You may now disconnect. Have a great day.

Participants

Executives

• Alex Kurtz, VP - IR & Corporate Development
• Ryan Barretto, CEO
• Joe Del Preto, CFO

Analysts

• David Hynes Jr., Managing Director, Software Lead Analyst at Canaccord Genuity - Global Capital Markets
• Raimo Lenschow, Managing Director at Barclays
• Parker Lane, Managing Director - Equity Research at Stifel Financial Corp
• Arjun Bhatia, Partner, Co-Head Tech Equity Research, Software Analyst at William Blair
• Scott Berg, Managing Director at Needham & Company
• Elizabeth Porter, Analyst at Morgan Stanley
• Patrick Schulz, Vice President & Senior Research Associate at Baird
• Jackson Ader, Managing Director at KeyBanc Capital Markets