DICK'S Sporting Goods Q4 2025 Earnings Call Transcript

Quartr
Provided by Quartr
March 11, 2025

Key Takeaways

  • For full year 2024, the company delivered record sales of $13.44 billion, comp growth of 5.2%, double-digit EBT margin of 11.3%, and EPS of $14.05, while Q4 comps rose 6.4%, EBT margin reached 10.2%, and EPS was $3.62.
  • Management highlighted three key growth pillars for 2025: repositioning the store portfolio with House of Sport and Fieldhouse concepts, driving footwear as the “engine that pulls the train,” and accelerating e-commerce and digital investments.
  • The House of Sport format now has 19 locations (with 16 more planned in 2025) targeting $35 million in year-one omni-channel sales and 20% EBITDA margins, while Fieldhouse will expand from 26 to 44 stores by year end.
  • Digital initiatives include GameChanger, a profitable SaaS sports-streaming platform with $100 million in 2024 revenue (expecting $150 million in 2025), and the early-stage DICK’S Media Network leveraging loyalty data for retail media monetization.
  • For fiscal 2025, the company guides comp sales of 1–3%, EPS of $13.80–$14.40, about 3% square-footage growth, ~75 bps gross margin expansion, ~$1 billion in CapEx for new formats and supply chain, a 10% dividend hike, and a new $3 billion share buy-back program.
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Earnings Conference Call
DICK'S Sporting Goods Q4 2025
00:00 / 00:00

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Operator

Thank you. And I would now like to turn the conference over to Nate Gilch, Senior Director of Investor Relations. Nate, you may begin.

Nate Gilch
Senior Director of Investor Relations at DICK’S Sporting Goods

Good morning, everyone, and thank you for joining us to discuss our fourth quarter and full year twenty twenty four results. On today's call will be Lauren Hobart, our President and Chief Executive Officer and Navdeep Gupta, our Chief Financial Officer. A playback of today's call will be archived in our Investor Relations website located at investors.dix.com for approximately twelve months. As a reminder, we will be making forward looking statements, which are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. Any such statements should be considered in conjunction with cautionary statements in our earnings release and risk factor discussions in our filings with the SEC, including our last annual report on Form 10 ks as well as cautionary statements made during this call.

Nate Gilch
Senior Director of Investor Relations at DICK’S Sporting Goods

We assume no obligation to update any of these forward looking statements or information. Please refer to our Investor Relations website to find the reconciliation of our non GAAP financial measures referenced in today's call. And finally, a few admin items. First, we previously expected our warehouse sales stores to be temporary in nature and therefore excluded revenue from these locations from our comparable sales calculations. With these stores now operating longer than originally planned, starting in fiscal twenty twenty five, we will include them as part of our comparable sales beginning in the store's fourteenth full month of operations, similar to our other store locations.

Nate Gilch
Senior Director of Investor Relations at DICK’S Sporting Goods

These stores will also be included as part of our store counts and square footage. Next, at the end of today's prepared remarks, we have a short video to share with you. And finally, for future scheduling purposes, we are tentatively planning to publish our first quarter twenty twenty five earnings results on 05/28/2025. With that, I will now turn the call over to Lauren.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Good morning, everyone. 2024 was another outstanding year for our company. Powered by our strategic pillars of compelling omnichannel athlete experience, differentiated product assortment, deep engagement with the DICKS brand, and the strength of our culture and our 50,000 plus teammates, we achieved another year of growth and strong performance while continuing to extend our leadership position in the market. Our long term strategies are clearly working. Before diving into our results, I want to take a moment to recognize the passion, hard work, and dedication of our entire team.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

At Dix, it is our people who make us great, and the strong performance we're discussing this morning is a direct result of their efforts. For the full year, we are very pleased to have delivered record sales of $13,400,000,000 Our comps increased 5.2%, driven by growth in average ticket and in transactions, And we continued to gain market share as consumers prioritize Dick's Sporting Goods for all their athletic needs. Through growth in sales and gross margin expansion, we achieved double digit EBT margin above 11% and EPS of $14.05 both well ahead of last year. Our fourth quarter was an exceptionally strong finish to another great year. Our Q4 comps increased 6.4%, driven by growth in average ticket and in transactions.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

To put this in context, this growth was on top of a 2.9% increase in 2023 and a 5.3% increase in 2022. During Q4, we drove continued gross margin expansion and delivered EBT margin of 10.2% and EPS of $3.62 DICK'S is the largest omni channel sports retailer in The United States, now commanding just under 9% of the highly fragmented $140,000,000,000 industry. This represents an increase of approximately 50 basis points in our share over the prior year. We provide an unrivaled experience for our athletes and are an important US retail partner to the world's leading sport brands. Our disciplined execution of our four strategic pillars has driven strong, consistent performance.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Over the past two years, we've delivered nearly an 8% stacked comp, gained approximately 100 basis points of market share, and expanded our gross margin by approximately 125 basis points on a non GAAP basis. Our business has incredible momentum. We also see tremendous strength and momentum in The U. S. Sports industry, a trend we expect to continue through 02/1930 and beyond.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

With the continued excitement around women's sports, the enthusiasm surrounding next year's soccer World Cup matches on U. S. Soil, and the anticipation for the twenty twenty eight L. A. Olympics and the two thousand and thirty one Rugby World Cup, which will be held in The U.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

S. For the first time, the convergence of sport and culture has never been stronger, and DICK sits squarely at the center of this exciting intersection. We're a nation obsessed with sport, and no one is better positioned to harness this opportunity than DICK'S Sporting Goods. From this position of strength, we will make significant investments in digital and in store opportunities to drive our business forward and further expand our market position. Leaning into our strategic pillars, our focus is on three exciting growth areas, each with significant potential: Repositioning our real estate and store portfolio, driving continued strong growth in footwear, and accelerating our e commerce business.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Our first key growth area is delivering an elevated omni channel athlete experience through the ongoing work to reposition our real estate and store portfolio with House of Sport, Fieldhouse, and Golf Galaxy Performance Center. Since opening our first House of Sport location in 2021, our excitement and conviction in this innovative concept continues to build. Over the past four years, House of Sport has disrupted and redefined sports retail, And at approximately $35,000,000 in year one omnichannel sales, this highly experiential destination is delivering powerful financial results, which Navdeep will speak to shortly. House of Sport has also driven strong engagement with our athletes, brand partners, and communities. In fact, we see our House of Sport locations attracting more athletes who not only spend more time in the store, but have a significantly higher spend than our typical Dix athletes.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Importantly, House of Sport is opening doors to new brand partnerships and strengthening existing relationships as this concept showcases our brand partners in a way no one else can. In addition to driving strong athlete excitement, House of Sport is drawing unprecedented landlord interest, which gives us the opportunity to join some of the best retail centers. After opening seven more House of Sport locations during 2024, we ended the year with 19 total locations and we look forward to adding approximately 16 more in 2025. By the end of 2027, we expect to have between 75 to 100 House of Sport locations across the country. We've also completely revolutionized our most typical format, our 50,000 square foot Vicks store, into our Fieldhouse concept.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Fieldhouse is inspired by House of Sport and includes a similar elevated assortment and service model, premium experiences and bold visual expressions. Like House of Sport, Fieldhouse is delivering incredibly strong results. After opening 15 additional Fieldhouse locations during 2024, we finished the year with a total of 26 locations and expect to add approximately 18 more this year. As we said previously, this one two punch of House of Sport and Field House is the future of our DICK stores. Our second key growth area is driving continued strong growth in our footwear business.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Footwear is the one product every athlete needs, and at DICK'S we say footwear is the engine that pulls the train. Over the past decade, we transformed our footwear experience through our premium full service footwear decks, which are now in approximately 90% of our Dick's locations. We provide our brand partners the ability to showcase their premium footwear for every sport, every athlete, and every occasion. And key brands provide us with premium product access, driving sustained and robust sales growth. Even with this success, we have a great opportunity to gain share.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

With a strong product pipeline across performance and lifestyle, combined with the success of our footwear experience, we're targeting this opportunity through strategic investments in high impact marketing and a dedicated focus on footwear across our in store and digital channels. We'll partner with key brands and the athletes and celebrities who resonate most with our customers to enhance our position as the destination for all the on trend shoes, both on and off the field. We're kicking the year off by going big during Merch Madness with an exciting campaign that we can't wait for you to see. Our third key growth area is accelerating our multi billion dollar, highly profitable e commerce business through strategic investments designed to drive substantial long term market share gains online. While we've seen strong e commerce growth over the years, we see an opportunity to significantly expand our online presence and capture share.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We are attacking this opportunity with aggressive investments in technology and marketing aimed at enhancing the omnichannel athlete experience and driving greater consideration for DICKS.com. Our technology investments will lean into our speed and convenience and will include a focus on our Dicks app, which attracts our most loyal athletes. We'll continue to leverage our 800 plus store network for online fulfillment, which positions us closer to our athletes for speedier and more efficient delivery. And to further dial up those benefits, we're expanding the use of RFID technology in store, which enables our teammates to get product into our athletes' hands even faster. As part of our broader digital strategy, we're also enthusiastic about two long term growth opportunities, Game Changer and the Dix Media Network.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Game Changer provides an innovative platform to engage with our athletes in new and compelling ways. In 2024, approximately 9,000,000 unique users were active on Game Changer, with an average of nearly 1,800,000 daily active users. And we're proud to say that as a highly profitable recurring revenue SaaS platform, Game Changers surpassed $100,000,000 in revenue in 2024. We've seen close to a 40% revenue CAGR since 2017, and we're bullish about Game Changer's long term growth opportunity. In 2025, we expect Game Changer to reach approximately $150,000,000 in revenue and also to continue positively impacting our gross margin.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

DICK'S media network is our emerging retail media network that harnesses the unique power of our robust and growing scorecard loyalty program and database, which is the best dataset in youth sports. While it's in the early stages, we are very pleased with initial interest in the platform and believe DICK's media network will become a driver of long term sales growth and an important driver of long term gross margin expansion as we scale and optimize the network. With all of this in mind for 2025, we expect to drive continued comp growth, strategic expansion of our square footage and improved gross margin. We anticipate our comp sales to be in the range of 1% to 3%, which at the midpoint represents nearly a ten percent three year comp stack. We expect our EPS to be in the range of $13.8 to $14.4 Our consistent execution and strong performance give us deep confidence in the growth opportunities we've identified.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Great companies invest from a position of strength, and we are leaning into our momentum with strategic investments in the areas that matter most to our athletes and enable us to seize the significant market share opportunity ahead of us. With a clear strategy, a disciplined approach, and a commitment to innovation, we are well positioned to drive sustained sales and profitability growth over the long term. With that, I'll turn it over to Navdeep to share more detail on our financial results, 2025 outlook and capital allocation. Navdeep, over to you.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thank you, Lauren, and good morning, everyone. Let's begin with some highlights of our full year 2024 results. Our comp sales increased 5.2%, and we continue to gain market share. This was on top of a 2.6% increase in the comp sales last year. These strong comps were driven by a 4% increase in average ticket and a 1.2% increase in transactions.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Consolidated sales increased 3.5% in 2024 to a record setting $13,440,000,000 As a reminder, last year sales were positively impacted by $170,000,000 from the fifty third week. On a fifty two week comparable basis, our consolidated net sales increased 4.9%. Driven by strong sales and gross margin expansion, EBT was $1,520,000,000 11 point 3 percent of net sales, and increased $116,000,000 or 49 basis points from last year's non GAAP results. For the full year, we delivered earnings per diluted share of $14.05 This compares to last year's non GAAP earnings per diluted share of $12.91 which included approximately 19¢ from the fifty third week. On a fifty two week comparable basis, this is a year over year increase of 10.5%.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Now moving to our results for Q4. We are very pleased to deliver a Q4 comp increase of 6.4%. This represents nearly a 15 percent three year comp stock. Our strong comps were driven by a 4.4% increase in average ticket and a 2% increase in transactions. Consolidated net sales for Q4 increased 0.5% to $3,890,000,000 This was the largest sales quarter in the history of our company.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

As we previewed during our prior calls, net sales comparison for Q4 were unfavorably impacted by approximately $200,000,000 This included the extra week last year, which added $170,000,000 in sales in Q4 twenty twenty three, as well as the impact of the calendar shift, which was neutral for the full year but unfavorably impacted Q4 sales by $30,000,000 Gross profit for the fourth quarter remained strong at $1,360,000,000 or 34.96% of net sales, an increase 39 basis points from last year's non GAAP results. This increase was driven by lower shipping costs and higher merchandise margin, which was partially offset by expected deleverage on the occupancy costs due to the fifty third week last year. On a non GAAP basis, SG and A expenses for the quarter increased 4.8% to $957,600,000 and deleveraged 101 basis points compared to last year's non GAAP results. This year over year deleverage was expected, and due to the strategic investments in our technology, talent and marketing based on the strength of our business and also included higher incentive compensation. Q4 preopening expenses were $10,700,000 an increase of $5,300,000 compared to the prior year.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

This expected increase was driven by the timing of our new store openings. EBT in the fourth quarter was $397,300,000 a 10.2% of net sales. This compares to a non GAAP EBT of $427,700,000 or 11.03% of net sales in Q4 of last year. EBT margin comparisons were unfavorably impacted by approximately 27 basis points due to the extra week last year plus the impact of the calendar shift. In total, we delivered Q4 earnings per diluted share of $3.62 This compares to last year non GAAP earnings per diluted share of $3.85 Like sales and EBT margin, EPS comparisons for Q4 were unfavorably impacted by approximately $0.29 per diluted share due to the extra beat last year, which added approximately $0.19 per diluted share in Q4 twenty twenty three, plus the impact of the calendar shift, which was neutral for the full year but unfavorably impacted Q4 EPS by approximately $0.1 per diluted share.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Now looking to our balance sheet, we ended the year with approximately 1,700,000,000 of cash and cash equivalents and no borrowings on our $1,600,000,000 unsecured credit facility. Our year end inventory levels increased 18% compared to last year. We believe our inventory is well positioned with clearance levels at historic lows. As we have discussed, to maximize the benefit of our differentiated assortment, we have made a deliberate decision to lean into key items and categories. We also invested in earlier spring receipts to more effectively transition seasons in warmer climate markets.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

These investments play a vital role in driving our continued strong sales momentum, which we expect to carry into 2025. Turning to our fourth quarter capital allocation. Net capital expenditures were $215,000,000 and we paid $89,000,000 in quarterly dividends. We also repurchased 428,000 shares of our stock for $98,000,000 at an average price of $228.17 Now moving to our outlook, which balances the strong confidence we have in our strategic initiatives and operational strength against the dynamic macroeconomic environment. Consolidated sales are expected to be in the range of $13,600,000,000 to $13,900,000,000 As Lauren mentioned, we anticipate comp sales growth in the range of 1% to 3%, which at the midpoint represents nearly a ten percent three year comp stack.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

We expect comps to be closer to the high end of our guidance through the third quarter, though in Q4, we'll be lapping very strong results from 2024. Driven by the quality of our assortment, we expect gross margins to again expand year over year, which at midpoint we expect to improve approximately 75 basis points. This brings total expected gross margin expansion over the three year period from 2022 to 2025 to approximately 200 basis points. As Lauren discussed, from this position of strength, we plan to make strategic investments digitally, in store, and in marketing to better position ourselves over the long term. Thus, we anticipate gross margin expansion to be offset by SG and A deleverage.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

From a pacing standpoint, we expect greater SG and A expense deleverage in the first half with moderation in the second half as we lap the higher investment levels from the second half of last year. Pre opening expenses are expected to be in the range of $65,000,000 to $75,000,000 with approximately one third incurred in the first half of the year and the remaining two thirds in the second half. We expect both EBIT and EBT margins to be approximately 11.1% at the midpoint. At the high end of our expectations, we expect to drive approximately 10 basis points of EBIT margin expansion on a non GAAP basis. We expect interest expense to remain roughly flat year over year while we are modeling other income, which is comprised primarily of interest income, to decline due to the lower interest rate environment compared to the last year.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

We expect full year earnings per diluted share to be in the range of $13.8 to $14.4 From a pacing perspective, we expect EPS to decline year over year in the first half and increase year over year in the second half. Our earnings guidance is based on approximately 82,000,000 average diluted shares outstanding and effective tax rate of approximately 24%. In terms of tariffs, given the evolving nature of the discussion and number of unknowns, our guidance does not contemplate changes in tariff at this time. We successfully managed through tariffs in the prior cycle. Along with our brand partners, we have been diversifying our vertical brand sourcing for several years and will continue to do that going forward.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

We will remain flexible and nimble to adapt to the changing environment. I'll now discuss our capital allocation priorities. Investing in our business to grow our leadership position and drive profitable organic growth remains a top priority. For 2025, capital allocation plan includes net capital expenditure of approximately $1,000,000,000 of which a portion is a shift from 2024 due to the timing of the spend. As we continue to reposition our real estate and store portfolio, these investments will be concentrated in store growth, relocation, and improvements in our existing stores and in support of our ongoing investments in supply chain and technology.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Our CapEx plan also includes the purchase of certain real estate assets related to houses 4. In 2025, we plan to open approximately 16 more houses four locations, which will bring the total to approximately 35 by the end of the year. We also expect to begin construction on approximately 20 houses for locations that are scheduled to open throughout 2026. And for the field house, we expect to open approximately 18 additional locations for a total of approximately 44 locations by the end of the year. Before continuing, I'm excited to provide a brief update on why we are so bullish about these new formats.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

For a new house of sport in year one, we continue to expect approximately $35,000,000 in omnichannel sales and a very strong profitability with an EBITDA margin of approximately 20%. In terms of capital, our updated expectation is slightly over $20,000,000 which includes the acquisition of certain real estate. We are also seeing very attractive returns from our field house locations, where we continue to target year one omnichannel sales of approximately $14,000,000 and an EBITDA margin of approximately 20%. In 2025, we are also excited to grow the footprint of our Golf Galaxy business and plan to open approximately 14 Golf Galaxy performance center locations. We focus on maintaining real estate flexibility within our portfolio and expect approximately 70% of our 2025 openings will be relocations or conversions of existing stores into these innovative new formats.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Collectively, these investments are expected to drive nearly a 3% increase in our square footage in 2025, representing an acceleration from our 2024 growth rate. To support our growth, our supply chain investments include the new distribution center we are building in Fort Worth, Texas, which is expected to open in 2026. We are evolving our supply chain to better support our growing business and enhance the omnichannel athlete experience through improved cycle times and product availability. Lastly, we continue to invest in technology that will enhance the omnichannel athlete experience and our teammate experience along with exciting growth opportunities like Game Changer and DICK'S media network. We also remain committed to returning significant capital to our shareholders through our quarterly dividend and opportunistic share repurchases.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Over the past three years, we have returned approximately $2,200,000,000 to shareholder while continuing to invest in the profitable long term growth of our business. All of this is underpinned by our commitment to a healthy balance sheet and maintaining our investment grade ratings. Today, we announced a 10% increase in our quarterly dividends to an annualized payout of $4.85 per share or approximately $1.21 on a quarterly basis. This marks the eleventh consecutive year that our shareholders have benefited from a dividend increase. Today, we also announced a new five year share repurchase program of up to $3,000,000,000 Our 2025 plan includes our expectation of share repurchases to offset dilution, the effect of which is included in our EPS guidance.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

I'd like to end our prepared remarks with a brief video that captures the energy and the enthusiasm we all feel for what we are achieving here at DeX. After the video, we'll open the line for questions.

Twenty twenty four was another Another incredible year for Dick's. We delivered strong and consistent performance by executing on our four key strategic pillars, enhancing the athlete experience, offering differentiated products, strengthening brand engagement, and enriching the teammate experience. What a year it's been, and we're just getting started. The convergence of sports and culture has never been stronger with some of the world's biggest sporting events set to take place in The United States. This presents a huge opportunity as the expected momentum will only grow by 02/1930 and beyond.

As a company deeply rooted in sport, Dick's is uniquely poised to seize this opportunity from a position of strength. That's why we're investing to drive further growth by attacking three significant growth areas. First, we're continuing to reposition our real estate and store portfolio. In 2024, we opened seven House of Sports stores while also opening 15 FieldHouse stores. And in 2025, we look to open 16 more House of Sports stores as well as 18 new Fieldhouse stores.

Our second growth area is to accelerate our footwear growth through strategic investments in high impact marketing, teammate training, and expertise while building a suite of technology tools to make the athlete experience more seamless. Third, we're accelerating our ecommerce growth through strategic investments in high impact marketing and technology so athletes can navigate how they wanna shop, where and when they shop, and in a way that is more convenient for them. All this brings us closer to our vision, to be the best sports company in the world.

Operator

And ladies and gentlemen, we will now begin the question and answer session. Your first question comes from Adrienne Yee with Barclays. Please go ahead.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

Great. Good morning. Congratulations. I think 6.4% is the biggest comp that we've seen in the entire holiday. I may be mistaken, but I doubt it.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

So congrats. Thank you. Lauren, can you talk about, sort of the tariffs, but not necessarily, sort of like what's happening to you. I know you're 85% brand is 50% private label, not a lot in China. So that's kind of like the facts of it.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

But can you talk about kind of what happened in the last go around whether the brands made an attempt to pass through pricing to you. When we talk to some of the footwear brands, they're largely in Vietnam, so don't really have as much of this pricing exposure. So just kind of, what you're seeing in the footwear landscape relative to apparel and then progress that you're, having on the Texas market. Thank you.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thanks, Adrienne. Yes. We are so proud of the team, the 6.4% comp. And I'd point out the full year being a 5.2% comp. It was just a tremendous, tremendous year.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We actually we feel terrific about our core strategies, and they are working. And our strategies involve differentiated assortment. And we look at this past quarter, we saw growth across every aspect of our business, so soft lines, footwear, and hard lines. And that's a credit to our merchant team for bringing in unbelievably desirable product across the board. Our team is executing at an incredibly high level, and we've seen a real focus.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We've all been putting a focus on athlete experience, but similarly on teammate experience and making sure that we hire the best team and provide them with the tools they need. And they are an incredible team, and that's been a huge advantage to us. And I would also talk about the, consumer and the fact that our consumer has held up really well. And if you look at Q4 and the full year, we saw growth in ticket and transactions. We saw growth across every single income demographic in Q4 as well as the full year.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We didn't see trade down from best to better or better to good. And over the course of the year, we gained 7,000,000 new athletes, two point two million in just the fourth quarter. So I want to I'll turn it to Navdeep to talk about your specific questions. But I think it's important to start with the fact that we have unbelievable momentum as we go into the year. And when you look to our guidance, 1% to 3%, which is a ten percent three year stack comp, we are very confident that we can deliver the guidance regardless of what happens in the marketplace, with tariffs and such.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Very proud also of our EBIT margin at 11.1% at the midpoint. That's a very strong projection, and we're very confident we'll be able to hit that guidance. Abdeep, I'll turn it to you to talk about tariffs.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Good morning, Adrian. And thanks for your recognition for the work that the team has done in Q4 and all of 2024. In terms of tariff, what I said in our prepared comments today, there is a lot that is still evolving and that is still, that is unknown from a tariff perspective. So that is not specifically contemplated in our guidance. As far as the work that we do, you know, we have meaning including our own vertical brand teams and our national brand partners, over the last several years have diversified their production facilities across and not just from a dependence from China perspective, actually even looking outside, on the footwear side as you called out.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

There has been a lot of diversification that has happened. However, you know, as we see the landscape of the tariff continuing to evolve, and so we'll follow what we did back in 2018, '20 '19, that we'll continue to work very closely with our brand partners, appropriately balancing what is the right pricing decisions for our athletes as well as what is the right pricing decision for our own business. So we'll continue to lean into a strong partnership with our vendors, balancing the actions from a pricing perspective, and continuing to make sure that we are providing a well diversified portfolio of products to our athletes who are continuing to come to us and are really excited about the offers that we have within the store as well as the service.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

Great. Thank you very much. One net question. On the pre opening expenses, you gave us the first half. I think last quarter, we kind of had more of it in the fourth quarter.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

So can you give us any more quarter specific commentary just so we can because they're kind of just they're just there. So the Q1 to Q2, the pre opening would be great. Thank you for our models.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yeah. Adrian, I would say the preopening expenses like you called out vary depending on the number of new store openings, and will give a little bit more clarity in terms of you need to be on a quarterly basis in the subsequent calls.

Adrienne Yih
Adrienne Yih
Managing Director, Consumer Discretionary Analyst at Barclays

Perfect. Thank you very much. Great. Great job. Best of luck.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thank you.

Operator

Your next question comes from Simeon Gutman with Morgan Stanley. Please go ahead.

Simeon Gutman
Simeon Gutman
Managing Director at Morgan Stanley

Hey, good morning, everyone, and good fourth quarter. My question on the 2025 guide, your EBIT margins up a little bit or flattish, I think year over year, I think you said up 10 basis points, Numbi. I wanted to ask SG and A dollars within that look like they're going to be up 5% gross margin up about 75 bps. Can you share or would you be willing to share how the guide was built? Did you start with gross margin assumptions on product margin and supply chain and then invest the level of SG and A based on that?

Simeon Gutman
Simeon Gutman
Managing Director at Morgan Stanley

Or is there a bottom up level of SG and A that you plan to spend and then create a plan to drive a similar amount of gross margin expansion to offset that deleverage? Thanks.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Sibin, thank you. Again, thanks for the comments on the Q4 performance. I would say maybe I'll clarify one thing, just to make sure everybody has that captured appropriately. What we said at the high end of our guidance, we expect our EVIT margins, our operating income margins to expand 10 basis points on a year over year basis. In terms of the makeup of the SG and A and the margins, I think so it started out with how we are thinking about the overall top line sales expectations.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

So like Lauren indicated, at one percent to 3% comp at the mid percent or the mid point, you have a 2% comp expectation, which is a which is a ten percent three year stack comp. And then we will look at some of the investments that we have been making over the last few years in the SG and A. The benefit of that SG and A investment actually shows up in gross margins. So the two things that we have talked about today in my prepared comments was the work that we have been doing around DIX Media Network. Game changer, which is a recurring revenue and a SaaS business, as you can expect, has a much higher gross margin.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

So the benefits of these two capabilities are starting to show up in the gross margin. And so but the cost associated with that is within the SG and A. So that was the other thing that we factored in. And then the third thing that we factored in is is the three exciting growth opportunities, and these are existing growth opportunities that are already doing really well. We said how do we go faster in those between e commerce, footwear, as well as repositioning our store and the real estate portfolio.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Continue to fuel these, trajectory in these strategies. And then we balanced that against the overall confidence in our product portfolio. So that's the makeup, of the guidance that we shared here today for 2025.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Yeah. Simeon, I would just add that the opportunities that we see ahead of us are so vast, so exciting, such market share opportunities to gain that we are going to aggressively invest so that whatever, you know, ups and downs happen in the short term so that we are set up for success in the long term. As you know, this company always has a long term perspective on how and when we invest. And we see between the competitive landscape and the momentum we have in our business, we want to go for it and that's exactly what we're going to do this year.

Simeon Gutman
Simeon Gutman
Managing Director at Morgan Stanley

The quick follow-up within the gross margin, I assume most of that expansion is product margin, not supply chain or how does supply chain or supply chain factor into it? And then with related to the House of Sport math, it looks like the return went down a little bit, but that's because you're choosing to buy these real estate. It sounds like you're buying the physical real estate. It looks like that's the only difference in the assumption. Just clarifying that. Thank you.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yes. I mean, you are right. The gross margin expectations, we haven't broken that any further, the between merch margin and supply chain. But you are right to call out that we have continued to expect our merch margin to expand on a year over year basis. Pretty consistent themes.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

The quality of the product, the access that we have, which is so differentiated. Our merchants do a great job in making sure we are not only buying the right product, but we are managing the pricing and promotions around that as well. And, then we talked about the two new capabilities with, Dex Media Network and Game Changer. We do expect slight favorability in supply chain, but we'll continue to watch and and see how the overall year unfolds. In terms of the house of support, Matt, you're right.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

We reiterated today with a much larger sample compared to a year ago. Now we have the knowledge of the 19 stores, actually 21 stores that we have opened as of the year and expect to finish the year with 35 stores. We have not only seen the actual performance of the stores that are already open, but looking to the confidence we have of the stores that will be open this year, our expectation continues to be that these stores can deliver a $35,000,000 omni channel sales with a very strong EBITDA margin. Yes, the CapEx has gone up a little bit, but that, like you called out, you know, the access to real estate that we have is so different than we have ever had in the past. The excitement from the landlord community is really high.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

And at the same time, considering the strength of our balance sheet, we are making the investments to actually buy some of these real estate. And that's the reason you have slightly higher level of CapEx than last year. But overall, very happy with the returns, both on the top line, bottom line as well as how well these strategies are resonating with our landlord partner and the brands.

Simeon Gutman
Simeon Gutman
Managing Director at Morgan Stanley

Thanks. Good luck.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thank you.

Operator

Your next question comes from the line of Kate McShane with Goldman Sachs. Please go ahead.

Kate McShane
Kate McShane
Managing Director at Goldman Sachs

Hi, good morning. Thanks for taking our question. Our question centers around the footwear strategy that you mentioned within the three pillars that you're investing in. This year, it sounds like there will be more of a marketing effort behind that. We wondered what that looked like.

Kate McShane
Kate McShane
Managing Director at Goldman Sachs

And will we be seeing anything different in the store from an assortment standpoint?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thanks, Kate. Great question. We are very, very excited about footwear. And as you know, we have spent many years now completely revolutionizing our footwear portfolio. We've got footwear premium footwear portfolio.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We've got premium full service footwear decks in 90% of our doors, which enables us to get access to the really best assortment of product and increased allocation. And online, we can also leverage those styles online. And so footwear has become a very, very, important business to us. Just as a data point, when our 10 ks comes out, you're going to see that our footwear penetration is now at 28%. So over ten years, it's gone up 900 basis points and half of that has happened in the last three years.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

So footwear is one of our, most important. It's a signature business for us. And we continue to drive increased assortment, increased focus on athlete experience, both in store and online. We really feel at DICK'S we've got footwear for every single occasion. So if you take an athlete, they of course have their needs on court, on field, but they also need a pair of running shoes, a pair of training shoes.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

They need slides to go to, from, practice and games. And of course, they want the lifestyle of sport. And we are really the only place where they can get something for every single athlete, for every single occasion, for every single sport. So we're very, very focused on driving our footwear business. When you say, what are we going to do?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

What are we going to change? You're absolutely right. We will be focusing on high marketing because we want to make sure that consumers know that DICK'S is the home for all of the best footwear. So you'll see that kickoff in a couple of weeks. We're also in store leaning into service models as well as online, just making sure that we have access to incredible imagery.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

So for in store, we're talking about training of our teammates. We just finished a run summit. We were hiring experts. We're just really leaning into product knowledge and expertise. And with the digital channels, we have things like, three d imagery for footwear so that people who are shopping online or in app can really get the best experience.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Other technology enhancements in footwear, our shoe runner capability is, is really terrific, and it enables us to get product out of the backroom into an athlete's hands in just moments. Our team has created RFID technology where if you see it in the store, it's it's amazing and the team can actually scan the entire footwear deck in just moments and figure out what exactly needs to be replenished, what has to come out of the backroom, and make sure every single image, every single product is out on the floor. And then we've really worked on our app experience. So, that's working to become the destination for launches and footwear reservations. So that's the crux of our strategy.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

It is, of course, pinned on excellent assortment, excellent access, and we continue to grow, both our assortment and access. And with 90% of our doors having premium full service footwear, we'll continue to make that, the case.

Kate McShane
Kate McShane
Managing Director at Goldman Sachs

And just one follow-up question to that. You mentioned the penetration is now at 28%, which is significantly higher. Can we expect that mix to change meaningfully from here?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

It's our hope to gain significant growth in market share in this category.

Operator

Thank you. Your next question comes from the line of Brian Nagel with Oppenheimer. Please go ahead.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

Hi, good morning. First off, I want to also add my congratulations on a nice quarter and a nice year.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thank you.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

Well done. So the question I have, hello?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Brian, we hear you. Brian? Operator, can you take the next call and we'll hope Brian gets back on?

Operator

Your next question comes from Joe Feldman with Telsey Advisory Group. Please go ahead.

Joseph Feldman
Senior MD & Assistant Director - Research at Telsey Advisory Group

Hi guys. Thanks and congrats on the strong quarter. I wanted to ask, with regard to the new stores, can you share any more detail about like where they're going to open? I think I heard you say about 70% will be relocation, so maybe it's just existing markets. But I was curious as to the mix new markets and versus existing markets.

Joseph Feldman
Senior MD & Assistant Director - Research at Telsey Advisory Group

And also related to the real estate, are you seeing landlords contribute at the same rate to the new stores? I know that you guys are in high demand among the landlords. So I'm assuming that's still the case, but just wanted to get a little more color on that. Thanks.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thanks, Joe, for that question. And like we said it in our prepared remarks, we continue to see the opportunity to reimagine our existing footprint that we have within the store itself. So when the new store openings that we have guided to with House of Sport locations and with Fieldhouse, seventy percent of these locations will be actually reimagination or relocation of the existing footprint. So we continue to see really good opportunities in existing markets and there we actually already have a great relationship with the athletes. So you will see us continuing to lean into that.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yes, we will selectively open some of the new locations, and and, you know, those have been incorporated into the expectations. In terms of the the participation with the landlord, I think so that there are the participation and support comes in two different forms. So one of them, like you called out, the tenant allowance, is definitely an interesting area that we continue our real estate team, does a great job in negotiating these deals. But actually, the veteran opportunity is also coming through in the access to some of the real estate that we, in the past, would not have had access to. So the excitement is coming from both the tenant allowance but much more so to the access to some of the premier real estate locations that we may not have had access in the past.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

So we are excited in all those, on both of those fronts, especially around the performance that we see continuing from our existing markets with some sprinkled in opportunities in new markets.

Joseph Feldman
Senior MD & Assistant Director - Research at Telsey Advisory Group

That's very helpful. Thank you. And then just a follow-up. With regard to tariffs, I fully understand you guys not including it in the guidance go forward. Presumably what's been in place like with China is in the guidance, I just want to clarify that.

Joseph Feldman
Senior MD & Assistant Director - Research at Telsey Advisory Group

But also could you just remind everybody just your exposure to the various countries that are talked about daily, and just what we might be able to think about for this year?

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yes, Joe. The existing tariffs that have been in place for some time, let's say call it back in 2024, those have already been contemplated. What is not contemplated is all of the new discussions that are happening and that continue to evolve on a daily basis. In terms of the exposure, very limited to negligible exposure from Mexico and Canada. And for our own vertical brands, we have significantly diversified away from China from an apparel perspective over the last several years.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

There is some exposure associated with the hard lines, but nothing significant to call out. And from a vertical brands, outside of vertical brands, from a national brands, we will continue to work with their own diversified supply chain. And we are confident that the relationship that we have and the partnership opportunity that we see with these vendors will continue to be able to provide an appropriate level of assortment and pricing opportunities to our athletes.

Joseph Feldman
Senior MD & Assistant Director - Research at Telsey Advisory Group

Great. Thanks guys. Good luck with this quarter.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thanks, Joe.

Operator

Your next question comes from the line of Brian Nagel with Oppenheimer. Please go ahead.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

Hey, good morning. Sorry about that. My line dropped before. I apologize.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

No problem.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

So first off, I want to congratulate you on a nice, very nice fourth quarter and full year. So congrats.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thank you, Brian.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

So the question I have, look, it's me a little touchy feely, but I'm sitting here, I mean, listening on my listening to your commentary, reading your results and watching my screen. And there's the aggregators out there, the new services are picking up that Dix is talking about a weaker consumer, okay. So the way I want to ask the question is, you had a very solid fourth quarter, we talked about that. You issued your guidance. You have a history of good history of guiding conservatively and topping those numbers.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

Are you saying to us that you are seeing a weaker consumer now? Maybe so I'll ask them more specifically as you think about that guidance, does that reflect a weaker consumer that you're seeing now? Are you seeing some type of noticeable weakness in the current results?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Brian, I'm so glad you asked the question. Absolutely not the case. We are not seeing a weaker consumer now. We're now. We're coming off a fantastic Q4. Our guidance merely reflects the fact that there's so much uncertainty in the world today, in the geopolitical environment, macroeconomic environment. We are just being appropriately cautious.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

And I would give you a couple of other data points about our consumer and why we actually feel optimistic. Our consumer has proven that in times of stress and uncertainty that they are leaning into outdoors, being outside, going for a run, a walk, going to team watch team sports. It's become much more of a necessity than a discretionary item. And it makes sense because it is a way for people to find calm in an otherwise uncertain time frame. The other thing why we feel great is that sports are having a huge moment in The United States.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We talked about it in our prepared remarks. But this is a nation that is obsessed with sport, and that's only going to continue as we have all of these major events on US soil. And so we feel like our industry, is also we're in the right lane from from an industry standpoint. We've got something for everybody with our DSG brand, opening price point brand, it's got everything gear, equipment, amazing and apparel, amazingly fashionable, functional, really, really wonderful line there, all the way up to the highest of performance equipment and gear for anybody's needs. So we definitely are feeling great about our consumer.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We are just reflecting appropriate level of caution given so much uncertainty out in the marketplace.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

No, that's perfect. It makes a ton of sense. I appreciate all the detail there. My follow-up question, again, also on the touchy feely side. But look, a number of us follow very closely your manufacturing partners, namely Nike.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

And they're talking a lot about increased product innovation. As you think about '25, again, from a planning process, are you seeing a resurgence at all or an uptick even in product innovation and some of your key partners?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Yes. By the way, I'm totally happy if you want to keep asking touch feely questions. I like we're a people business over here and and we, love our business. So absolutely. From a from a products that we're seeing, brand relationships, I would start by saying that our strategic relationships are a key, key competitive advantage for us.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

And that's across the board with Nike, Adidas, On, HOKA, our emerging brands. I mean, we spend a lot of time with our, partners and just really understanding both the landscape, the consumer, and what's coming down the pike. We're particularly excited about all of the product pipeline that we see from our brand partners coming this year. I would point to things like the Nike running construct, which we're really very excited about, but also emerging, running footwear from all of our key brands like HOKA and and and, other brands are really bringing innovation to the table. We're very excited about basketball footwear.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We're excited about lifestyle footwear trends from many brands. So across the board, we see a lot of product innovation. And that gives us the confidence to really lean into our businesses this year.

Brian Nagel
MD & Senior Analyst - Consumer Growth & eCommerce at Oppenheimer & Co. Inc.

No. It's all very helpful. I appreciate it. Thank you.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thank you.

Operator

Your next question comes from the line of Michael Lasser with UBS. Please go ahead.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Good morning. Thank you so much for taking my question.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thanks.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

So it sounds like there is a strong commitment to continue to make these investments. But in light of all the economic uncertainty out there, how much flexibility does this have in the event that there is start to there starts to be a comp shortfall? How much variability is there in your SG and A such that you could support your profitability this year in the event that you did fall short on the comp? And what is the realistic long term SG and A run rate in terms of the rate of growth? Thank you very much.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Thanks for the question, Michael. We are always going to manage our business for the long term. We've got significant market share and growth opportunities and you're seeing that in terms of our investment areas. We're very excited about them. But of course, at the same time, we've been doing this for over seventy five years.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

We're managing the business each and every day, each and every quarter. And we will we've got enough flexibility to make informed decisions if and when we need to do that. At the end of it, our goal is to come out with a business that is capturing as much market share as possible. And, we can be as flexible as we need to be to do that.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yeah. Michael, let me build on what Lauren said. As you can expect, you know, we have flexibility within our own discretionary spend within the SG and A. We will always be very flexible and nimble in making sure that we are operating our business, financially responsibly. And like Lauren said, you know, the intent is to continue to protect the investments that are the right long term investments despite some of the macroeconomic uncertainties that might be happening on a very near term basis.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

To answer your question on the SG and A, it's it's really important to understand the fact that some of the SG and A investments actually are being shown in the SG and A side, but the benefits of those are actually being reflected on a gross margin side. And two examples that I'll point out is when you look at the technology and the talent investment that we have made in our game changer business, that shows up on our SG and A line. However, the benefit of the revenue, the higher margin rate from that business, and the kind of the sustainability of the relationship with that athlete, all of those benefits show up either in the sales line or in the margin line. So that's the geography thing that we have to keep in mind, and we consciously are focused on that. And in terms of the long term rubric, you know, we haven't shared a long term rubric, and I'm not gonna do that today. But one thing that will will consistently you will hear us talk about is the fact that look to us to drive long term sales and profitability growth of the business. There will be some of these interplay between margin and SG and A, but our intent is to continue to gain share at six at 9% market share. We still feel there is a lot of greenfield opportunities that are ahead of us continuing to position the chain and the business for the long term as well as continuing to drive profitability and provide strong shareholder returns.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Got you. Thank you very much for that. It sounds like based on your comments around quarter to date trends, as well as the confidence that you have in the outlook that you won't need to discount some of the inventory that you have currently in stock. With that being said, how much risk is there given that your inventory is up 18% as of the end of the quarter? And if some of the adverse weather that has occurred early in the quarter persists throughout the rest of the quarter and the rest of the spring selling season?

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

How would you handle the impact to some of your more seasonal categories? Thank you very much.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yes, Michael. I think so there are two questions on that. So let me take the first one. I don't think so we provided inter quarter commentary on quarter to date performance. We looked at the business on a full year basis and we are very confident in the guidance that we have provided today.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

The second question around the inventory, let me reiterate the fact that this was a very focused and a deliberate decision that we made in third quarter and in fourth quarter to bring the inventory into the stores and have that assortment available. That is driving such strong results. The 6.4% comp that we have driven here in fourth quarter could not have been possible. On top of a 2.9% from last year, could not have been possible without the strength of the assortment that we had available in our stores. What Lauren also talked about today is we are very happy with the balance of the assortment and how well that assortment is targeted within our store and our clearance levels being at historic lows.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

And keep in mind, in the guidance that we have provided, we continue to expect our gross margins and merch margin to expand on a year over year basis into 2025. So we feel really confident about the product portfolio, the opportunity for us to continue to gain share and drive margin expansion. And we'll let the year play out, but we are very confident in the guidance that we have provided today.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Thank you very much, Indilat.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thanks.

Operator

We have time for one more question. And that question comes from Christopher Horvers with JPMorgan. Please go ahead.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Thanks. Good morning, everybody. So my first question is, on the average ticket, can you talk about what the drivers of average ticket were in related to that? You know, to what extent did footwear drive this? And and is it purposeful in that, you know, you've mixed a higher price points, you know, versus, you know, maybe ASP inflation on the footwear side?

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Yeah. Chris, I would say it's pretty much driven by the fact that we have such differentiated product and the access to the product. So it always goes back to the product, the innovation, and the availability of the product. And then having the differentiated product allows us to continue to monetize the top line benefits a little bit more from our pricing and promotionality that may be existing and that was definitely existing in fourth quarter. So driven by the mix, driven by the quality of our assortment and the service that our team members are providing.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Yes, not driven by inflation.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Got it. Thank you. And then your alternate profit pools, don't call it alternate profit pools, but the advertising and the game changer, can you talk about how you think about that on a multiyear basis in terms of like it didn't sound like it was contributory to gross margin this year. It sounds like you're expecting a little bit in 2025. But over time, why aren't these 20 to 40 basis 20 basis points each on an annual basis as you scale up those businesses?

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Chris, it's a great question. We are so very confident and excited in both of these, platforms. They are both they are seizing unique and different opportunities and actually somewhat, interconnected in a really in a really awesome way. I mean, Game Changer enables us to be at all parts of the youth sport journey, and the platform just keeps growing and growing. As we said, we have over $100,000,000 in revenue this year.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

It's a very profitable subscription as a software business. And, it's had 40% CAGR since 2017. We're very excited. What's really cool is that the DICK'S media network is also an enormous opportunity. And I'll back up a little bit and say our scorecard data and the fact that we have so much, access to who's playing what sport and what brands and all of that is an enormous asset.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

And then you pair that with Game Changer, which is really a live media platform for youth sports where there haven't been eyeballs in the past. So when you stream games on Game Changer, that's an amazing opportunity for brands to put relevant products into the point of sport in a way that just hasn't been able to be done and certainly not in youth sports. So all of those things are giving us incredible enthusiasm and optimism about both platforms, both separately and together. So it absolutely will be a very long term big gross margin contributor. We'll get to that when we issue long term guidance in the future, but we are really investing and leaning into both what we think are incredible opportunities.

Michael Lasser
Michael Lasser
Equity Research Analyst - Hardlines, Broadlines & Food Retail at UBS Group

Thanks so much. Have a great spring.

Navdeep Gupta
Navdeep Gupta
Executive VP & CFO at DICK’S Sporting Goods

Thank you. Thanks, Russ.

Operator

And that concludes our question and answer session. And I will now turn the conference back over to Lauren Hobart, President and Chief Executive Officer, for closing remarks.

Lauren Hobart
Lauren Hobart
President and CEO at DICK’S Sporting Goods

Well, thanks everybody for your interest in DICK'S Sporting Goods. And to our team, thank you for all your amazing efforts. And we'll see you next quarter. Thank you.

Operator

Ladies and gentlemen, this does conclude today's conference call. Thank you for your participation and you may now disconnect.

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