Booking Q1 2025 Earnings Report

Booking EPS Results

• Actual EPS: $24.81
• Consensus EPS: $17.57
• Beat/Miss: Beat by +$7.24
• One Year Ago EPS: $20.39

Booking Revenue Results

• Actual Revenue: $4.76 billion
• Expected Revenue: $4.58 billion
• Beat/Miss: Beat by +$177.95 million
• YoY Revenue Growth: +7.90%

Booking Announcement Details

• Quarter: Q1 2025
• Date: 4/29/2025
• Time: After Market Closes
• Conference Call Date: Tuesday, April 29, 2025
• Conference Call Time: 4:30PM ET

Booking (NASDAQ:BKNG) Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Booking Q1 2025 Earnings Call Transcript

Presentation

[Operator]

Welcome to Booking Holdings First Quarter twenty twenty five Conference Call. Booking Holdings would like to remind everyone that this call may contain forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward looking statements are not guaranteed of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward looking statements. Expressions of future goals or expectations and similar expressions reflecting something other than historical fact are intended to identify forward looking statements.

[Operator]

For a list of factors that could cause Booking Holdings' actual results to differ materially from those described in the forward looking statements, please refer to the Safe Harbor statements in Booking Holdings earnings press release as well as Booking Holdings' most recent filings with the Securities and Exchange Commission. Unless required by law, Booking Holdings undertakes no obligation to update publicly any forward looking statements, whether as a result of new information, future events or otherwise. A copy of Booking Holdings' earnings press release is available in the For Investors section of Booking Holdings website, www.bookingholdings.com. And now I'd like to introduce Booking Holdings speakers for this afternoon, Glenn Vogel and Avot Steenbergen. Go ahead, gentlemen.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Thank you, and welcome to Booking Holdings' first quarter conference call. I'm joined this afternoon by our CFO, Ewout Steenbergen. I am pleased to report a good start to 2025. We saw a healthy growth in room nights and gross bookings as we benefited from our geographical diversification. When travelers choose to alter their destination preferences, our global network of partner suppliers is a valuable asset.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Our solid top line results, combined with focus on driving disciplined management of our fixed expenses helped us deliver strong bottom line outperformance in the quarter. Aside from our near term financial results, I'm excited about our team's continued progress in advancing our strategic priorities. I'm also excited about our continued work to incorporate AI technology in multiple ways across our platforms, which will continue to position us well for the long term. Our first quarter room nights of $319,000,000, the first quarter we have ever exceeded 300,000,000 room nights in a single quarter, slightly exceeded the high end of our prior expectations and grew a bit over 7% year over year. First quarter revenue of $4,800,000,000 grew 8% year over year and adjusted EBITDA of about $1,100,000,000 increased 21% year over year.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Both revenue and adjusted EBITDA exceeded the high end of our prior guidance ranges. Finally, adjusted earnings per share in the quarter grew 22% year over year. At the start of the second quarter, we are currently seeing stable levels of global leisure travel demand despite rising geopolitical and macroeconomic concerns. Avat will provide further details on our first quarter results and our thoughts on the second quarter and full year. While we are encouraged by our first quarter results and the relative stability of trends we have seen so far in the second quarter, we fully recognize the current geopolitical and macroeconomic uncertainty and concerns about the strength of consumer demand.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

However, we believe our global diversification, substantial liquidity, strong free cash flow and historical record of executing effectively position us well to navigate potential changes in the environment. And regardless of potential changes in the near term, I remain confident in the long term outlook for the travel industry given the importance of travel to consumers and as we witnessed as we exited the pandemic, people's deep desires to experience the world. We will continue to drive our business for the long term while remaining focused on what we can control today to deliver value to our travelers and supplier partners. Value from advancing our strategic initiatives such as increasing the alternative accommodations available to our travelers, enhancing our Genius offering, building towards our connected trip vision, and further innovating our AI capabilities. And we will do this while managing our operations with the effective and disciplined approach we have demonstrated throughout our history.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Focusing on our supplier partners, we remain committed to being a trusted and valuable partner to all of the accommodation properties on our platforms. We do so by delivering incremental travel demand and developing products and features designed to support the success of these businesses, many of which are small independents. In times of economic uncertainty, we believe the incremental demand that we can deliver to our partners is even more valuable, and this presents an opportunity to work closely with our partners to make sure they are well positioned on our platform. For example, we can share booking pattern data with a property partner and suggest options that may help that property better capture demand. We are also leveraging AI technology to better help our partners, whether it's using gen AI at Booking.com to provide suggested responses to traveler questions that come into a property or through the development of an AI partner assistant to help a new partner navigate the onboarding process.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We'll continue to build around opportunities where we can utilize this technology to provide additional value to our partners. We believe these efforts can be particularly helpful for those small and independent businesses with which we are partnering who can now more easily access the data and AI tools that we are providing. One of the results of our continued focus on driving value to our partners is the increasing number of partners making their accommodation supply available on Booking.com. With growth across both traditional hotels and alternative accommodations, Booking.com's total accommodation listings reached about 31,000,000 by the end of Q1. For alternative accommodations at Booking.com, listings at the end of the first quarter were about 8,100,000 and increased 9% year over year with growth in every major region.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We believe the increase in accommodation choices for our travelers help contribute to solid alternative accommodations room night growth of 12% in the first quarter. Turning to our travelers, the breadth of supply choices I just mentioned help us to better deliver a comprehensive planning and booking experience and are one of the important benefits we offer to our travelers. We are laser focused on driving value to our travelers just as we do for our supplier partners, and I am pleased to see this focus helping Booking.com achieve growth in new travelers as well as repeat travelers in the first quarter. In addition to the growth in travelers, I am encouraged to see that more travelers are choosing to come to our platforms through the direct booking channel, which grew faster than room nights acquired through paid marketing channels in the first quarter. Another important way that we can deliver benefits to our travelers is through Booking.com's Genius Loyalty program, which provides discounted pricing and other mostly supplier provided benefits to our travelers.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

This program also helps to connect more elements of travel as we've extended this program beyond accommodations into other travel verticals. We are encouraged to see more of our travelers continuing to move into our higher genius tiers of levels two and three, which represent over 30% of our active travelers. These Genius level two and three travelers have a meaningful higher direct booking rate and a higher booking frequency than the rest of our travelers. We believe AI technology will also play an important role in improving the traveler experience. For example, at Booking dot com, we are continuing to learn from testing AI powered features, including smart filters that help travelers find relevant results faster, property q and a that answers specific questions that wouldn't be addressed in a static listing, and AI review summaries that allow travelers to more easily sort through thousands of reviews.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

These are just a few recent examples, but we plan to continue integrating AI across additional consumer facing use cases over time. AI plays a central role in our connected trip vision as we aim to simplify the planning, booking, and travel experience, making it all more personalized, seamless, and enjoyable. As we build towards our connected trip vision, we believe we are delivering better value to our travelers as well as our supplier partners. We saw connected trip transaction growth of 35% year over year in the first quarter, and these connected transactions continue to represent a high single digit percentage of Booking.com's total transactions. Much of the work in recent years in building towards the connected trip vision has been standing up the other travel verticals outside of accommodations, like flights, for example.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

With air ticket growth of 45% in the first quarter, we continue to see strong growth from our flight platform, which is an important component in many of our travelers connected trips. Outside of flights, we are pleased to have seen strong growth in our attractions vertical in the quarter with attraction tickets increasing 92 year over year from a month's space. While the direct financial impact is minimal today, we believe continuing to enhance the attractions vertical allows us to offer our travelers compelling in destination experiences. Finally, in dining, I'm excited by the progress the OpenTable team is continuing to make, including the recent establishment of a strategic partnership with Uber that will include developing integrations of their apps to offer dining reservations access and transportation options. When we think about an even more seamless and personalized connected trip experience, we believe that compelling AI powered offerings like a travel vertical specific agent, will play a central role.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We are highly focused on the many opportunities with AI and will continue sophisticated work already happening across our company to integrate generative AI into our offerings, some of which I mentioned earlier when describing their capabilities for our partners and travelers. We are seeing some of our AI offerings driving faster search, improvements in conversion, and fewer customer support contacts. At Kayak, the team just launched Kayak.ai, which is its test lab for AI first features with the aim to improve Kayak's product to be even more personalized and conversational over time. Across the company, our teams are testing, learning, and innovating around how AI can be better incorporated into our offerings with more to come. In addition to our own offerings, we're working with a leading generative AI organizations on their identity developments.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We were excited for several of our brands to be named as partners for OpenAI's operator agent, Microsoft's Copilot actions tool, and Amazon's Alexa Plus. While we are still in the very early days, we believe these collaborations reflect our ambition of being at the forefront of this rapidly developing field and are consistent with our long standing approach to work with different potential sources of new customer traffic. We will continue to learn how travelers and partners prefer to engage with gendered AI across different touch points, and I remain confident in our positioning and am energized by the positive impact this technology is already having. In conclusion, I am pleased with a good start to the year and our team's efforts as they continue to advance our strategic initiatives, including our connected trip vision. While there is uncertainty around the near term geopolitical and macroeconomic environment, we are confident in the long term growth of travel and in the opportunities ahead for our company as we deploy generative AI technology and aim to deliver an even better offering for our travelers and partners.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

I will now turn the call over to our CFO, Dave Outsteinbergen.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Thank you, Glenn, and good afternoon. I will now review our results for the first quarter and provide our current thinking for the second quarter and full year. All growth rates are on a year over year basis. Information regarding reconciliation of non GAAP results to GAAP results can be found in our earnings release. We will be posting a summary earnings presentation as well as our prepared remarks to the Booking Holdings Investor Relations website after the conclusion of the earnings call.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Now let's move to our first quarter results. Our room nights in the first quarter grew a bit above 7%, which was slightly above the high end of our guidance. Looking at our room nights growth by region in the first quarter, Europe and Asia were up high single digits, rest of world was up low double digits and The U. S. Was up low single digits.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

In the quarter, we observed notable changes in certain travel patterns. For example, we saw a moderation in trends for inbound travel into The U. S, particularly from bookers in Canada and to a lesser extent from bookers in Europe. However, we also saw an improvement in trends in other travel corridors, for example, from Canada to Mexico, resulting in stable growth overall. These results demonstrate how our globally diversified business can help to mitigate country specific dynamics while capturing growth opportunities elsewhere.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

While we saw a year over year increase in length of stay on a global basis, we saw a decrease in length of stay in The U. S, which could indicate that U. S. Consumers are becoming more careful with their spending. We also saw some evidence of a bifurcated economy in The U.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

S. As higher star rating hotels appear to be more resilient than lower star rating hotels. We have not seen either of these dynamics in Europe. On our key strategic initiatives, we continue to see encouraging progress in driving alternative accommodations growth, increasing the direct and mobile app mix of our bookings, expanding our Genius loyalty program and growing our other travel verticals. We continue to expand our alternative accommodations business faster than the overall business.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

For our alternative accommodations at Booking.com, our first quarter room night growth was 12% and the global mix of alternative accommodation room nights was 37%, which was up one percentage point from the first quarter of twenty twenty four. We continue to strengthen our direct relationships with our travelers and increase loyalty on our platforms through our efforts to deliver value to consumers. Over the last four quarters, our B2C direct mix was in the mid-sixty percent range, an increase from the low-sixty percent range one year ago. The mobile app mix of our total first quarter room nights was in the mid-fifty percent range, which was up from the low 50% range in 2024. We continue to see that the significant majority of bookings received from our mobile apps come through the direct channel.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

For our Genius loyalty program, the mix of Booking.com room nights booked by travelers in the higher Genius tiers of levels two and three was in the mid 50% range over the last four quarters and this mix continued to increase year over year. These Genius Level two and three travelers have a meaningfully higher direct booking rate than our other travelers. I'm also pleased to share that we delivered another strong quarter of solid growth across our other travel verticals. Over 16,000,000 airline tickets were booked across our platforms in the first quarter, an increase of 45 year over year driven by the continued growth of our flight offerings at Booking.com and Agoda. We also saw strong growth in attractions with tickets booked up 92% year over year off a modest base.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

First quarter growth bookings increased 7% year over year or about 10% on a constant currency basis. The constant currency growth rate was approximately three percentage points higher than room night growth due to about two percentage points from higher flight bookings growth as well as an increase in constant currency accommodation ADRs of about 1%. The year over year ADR increase was impacted by a higher mix of room nights from Asia. Excluding regional mix, constant currency ADRs were up about 2% versus the first quarter of twenty twenty four. The increase in gross bookings slightly exceeded the high end of our guidance, driven by less than one percentage point of benefit from changes in FX relative to our expectations.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Constant currency accommodation ADRs and flight tickets growth were about in line with our expectations. First quarter revenue of $4,800,000,000 grew 8% year over year, which exceeded the high end of our guidance by four percentage points due to higher revenues from facilitating payments as well as less than one percentage points of benefit from changes in FX relative to our expectations. Revenue as a percentage of gross bookings of 10.2% was slightly higher than expected due to the higher revenues from payments. Constant currency revenue growth was about 10%. When normalizing for the year over year impacts of Easter timing and the leap year, constant currency revenue growth was about 15% in the first quarter.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Marketing expense, which is a highly variable expense line increased 10% year over year. Marketing expense as a percentage of gross bookings was 3.8% and was about in line with our expectations. Marketing expense as a percentage of gross bookings was slightly higher than the first quarter of twenty twenty four. Social media channel spend continues to scale at attractive incremental ROIs, while successful experimentation has led to improved performance in some of our traditional marketing channels. Those improved marketing channels helped drive increased booker volumes at comparable ROIs.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

First quarter sales and other expenses as a percentage of gross bookings was 1.5, slightly lower than last year despite a higher merchant mix as higher payment expenses were offset by lower bad debt provisions and increased efficiencies in customer service. Adjusted fixed operating expenses decreased 3% year over year, which was better than our prior expectation, primarily due to lower G and A expenses that benefited from a $17,000,000 reduction of an accrual for certain transaction taxes. Personnel expenses came in slightly below our expectation for the quarter due to a $36,000,000 reduction of a pension accrual. We continue to take a disciplined approach towards managing our fixed expenses. Adjusted EBITDA of approximately $1,100,000,000 grew 21% year over year and exceeded the high end of our guidance range by 28%, largely due to the higher revenue as well as the better than expected adjusted fixed operating expenses.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Adjusted EPS of $24.81 per share was up 22% year over year similar to the growth in adjusted EBITDA as the benefit of a 5% lower average share count was offset by an increase in interest expense. On a GAAP basis, net income was $333,000,000 in the first quarter and was impacted by a mark to market adjustment to the conversion option premium of our convertible note due May 2025 and an FX remeasurement loss on our euro bonds, partially offset by a reduction in the accruals related to The Netherlands pension fund matter for 2023 and earlier years. All of these items were excluded from our adjusted results. For the first quarter, we realized a very small amount of in quarter savings from the transformation program. However, we have already taken actions that we expect will enable approximately $300,000,000 in annual run rate savings, of which about $150,000,000 is forecasted to be realized this year consistent with our prior expectations.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

In the first quarter, we incurred $32,000,000 in transformation costs, which were excluded from our adjusted results. We continue to estimate the aggregate transformation costs will be about $400,000,000 to $450,000,000 which is similar to the run rate savings we ultimately expect to achieve from the program. Now on to our cash and liquidity position. Our first quarter ending cash and investments balance of $16,100,000,000 was down versus our fourth quarter ending balance of $16,700,000,000 due to about $2,100,000,000 of capital return, including share repurchases and dividends, a pay down of about 1,500,000,000 for debt that matured in March as well as about $500,000,000 in additional share repurchases to satisfy employee withholding tax obligations, partially offset by about $3,200,000,000 in free cash flow generated in the quarter. Free cash flow in the first quarter benefited by about $1,900,000,000 from changes in working capital, driven primarily by the seasonal increase in our deferred merchant bookings balance.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Moving to our thoughts for the second quarter, we have continued to see stable travel demand trends in and our guidance for the quarter assumes a continuation of those trends. However, we recognize the possibility that these trends could be impacted by the increased uncertainty in the geopolitical and macroeconomic environment and the subsequent potential effect on consumer spending and behavior, travel patterns or our partners. We'll continue to closely monitor the travel environment for any changes. Our guidance also assumes recent FX rates including the euro U. S.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Dollar at 1.14 for the remainder of the quarter. We estimate changes in FX will positively impact our second quarter reported growth rates by about four percentage points. We currently expect second quarter room night growth to be between 46%, which includes a slight headwind from the calendar shift of Easter into April. We currently expect second quarter gross bookings to increase between 1012%, including a couple of percentage points of positive impact from higher flight ticket growth, partially offset by a slight impact from the calendar shift of Easter. We expect constant currency accommodation ADRs will be about flat year over year.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

We currently expect second quarter revenue growth to be between 1012%, including a benefit of about three percentage points from the calendar shift of Easter into April. We currently expect second quarter adjusted EBITDA to be between about 2,150,000,000.00 and $2,200,000,000 growing 16% year over year at the high end, which includes about seven percentage points of year over year benefit from the Easter shift. Turning to the full year 2025, although we continue to see stable trends globally so far in the second quarter, we recognize that our business could be impacted by the increased uncertainty in the geopolitical and macroeconomic environment. Therefore, we are widening the range of our full year expectations for constant currency growth. At this time, we expect constant currency growth of mid to high single digits for gross bookings and revenue and low to mid teens for adjusted EPS.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

The high end of each of these ranges remains in line with our prior expectations and our long term growth ambition. We continue to expect leverage in our marketing expenses and adjusted fixed operating expenses due to our disciplined management approach. Additionally, we also continue to expect to make targeted reinvestments across the organization of about $170,000,000 in 2025. At this time, we expect constant currency growth for adjusted EBITDA of high single digits to low double digits and we expect our adjusted EBITDA margins to expand between 5,100 basis points year over year. Assuming recent FX rates for the remainder of the year, we estimate changes in FX will positively impact our full year reported growth rates by about two percentage points versus the constant currency growth rates I just mentioned.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

In conclusion, we're pleased with our first quarter results and our team's continued execution toward our strategic initiatives. We remain confident in our ability to successfully navigate through the current environment and take advantage of new opportunities based on our low capital intensity, global diversification and strong financial profile of the company. I would like to recognize the success of all our colleagues who are contributing to building a stronger offering for our travelers and partners that will position us well for the long term. With that, we'll now take your questions. Operator, will you please open the lines?

[Operator]

Thank you. We will now begin the question and answer session. And your first question comes from the line of Doug Anmuth with JPMorgan. Please go ahead.

[Douglas Anmuth, Managing Director & Internet Analyst at JP Morgan]

Great. Thanks for taking the questions. One for Glenn, one for Ewout. Glenn, just on AI, can you talk about what drives your confidence that travel vertical specific agents will prove to be valuable over time and just how they'll compare to agents on broader based platforms? And then Ewout, you mentioned the shift in travel patterns that you're seeing.

[Douglas Anmuth, Managing Director & Internet Analyst at JP Morgan]

Can you talk more about how bookings benefiting from the geographic diversification and whether you're seeing any shift toward lower cost alternatives or shorter booking windows into the summer travel season?

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Hi, Doug. Thanks. That's a good question. It's something I think a lot of people are wondering about. How will this new world of AI play out?

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We have hyperscalers with very broad capabilities and narrow players, different domains, and being more specific, and is that going to be better or not? And I think it's not an either or. I think there are actually places for both areas where we will do well. So let's take, for example, a very large player. Let's take OpenAI, who, as you know, we kinda deal with, and we're one of the founding partners in their operator system.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

And, of course, we also set one up now, as I mentioned in the earlier remarks about Microsoft and Alexa Plus. And I'd like to I don't know. I think I'm comfortable saying we're having discussions with others. And that is one way that we will help together do what is best that we both do best. They do a great job in creating these very large language models and having a very broad ability to bring in, answers to somebody's questions.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Well, we, in an hour, will be able to actually create the booking, do what is necessary to actually execute what the person wants to get done. Now on the flip side, something I'm really excited about is what we're working on our own, and that is being able to have a narrower generative AI system that enables people to accomplish the same thing, but we think using all of our resource are the data we have, the personalization we have, the incredible abilities of our very, very smart technological technology people to create something that really is incredibly well. Now I know some people are gonna go to the hyperscalers. They're just gonna get used to it. They're gonna say that's where I wanna go.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Same way people right now go to Google even though I know they would save some status by coming directly to us, which we are seeing. And as I think gave out mentioned about how the direct is moving up, how we're now mid sixties when you take out the the the b two b stuff, and that's an improvement over last year, which was low 60%. This is really good stuff for us in terms of people coming directly, but I know some people aren't. But I do believe if we provide more value, if we make it easier for people to execute what they want, in the long run, this will continue to build all the things we've been talking about is creating that seamless, frictionless, connected trip, which I know so many people want because I know travel is still a frustrating experience. I know we can do it so much better.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

I think we are doing it already. I think that's part of the reason why we are doing so well. Yvette, I'll let you answer the second question.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Good afternoon, Doug. I think your question was around the shift in travel patterns and what we're seeing from a geographical perspective. So I think the headline answer there is we see stable demand globally. So from January until today in April, we have seen very stable demand and don't see any impact from the general economic environment in our business. So that's really a positive.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

If I dive a little bit deeper, yes, we are seeing some underlying changes in travel preferences in some of the corridors as we have pointed out. So Europeans are traveling less to The US. We might travel now more to Canada, to Asia, and intra Europe, what we are seeing. I pointed already out that Canadians are traveling less to The U. S.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

We see them more traveling to Mexico at this moment. For us, it doesn't matter. We are agnostic to where they are traveling because usually they're spending the same amount just at another destination. And the fact that we are globally so well diversified, just want to call out what we have said in the past, a little bit over 50% of our business is in Europe, about 25 is in Asia, low double digits in terms of room nights is in The US. So we're very well diversified to help travelers to go to other destinations, and economically, we're completely fine and neutral with that.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

We're seeing globally the length of stay being stable. Except for The US, as we called out in our prepared remarks, the booking window is still expanding. And if I look at the metric that we call on the books, so how many bookings do we already have in the future over the next few months, including the summer period, we see a healthy increase year over year. So generally, I would say the underlying trends are positive with the slight weakness in The U. S, but overall, our position is really good.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Moreover, in a situation like this, we can add additional value for our supply partners. They need even more help to really fill their seats, fill their rooms. So this is the moment to really step up and deliver that additional value for our supply partners. And usually coming out of situations like this, we are looking much better and we're much stronger in terms of the partnerships.

[Douglas Anmuth, Managing Director & Internet Analyst at JP Morgan]

Thank you both. Appreciate it.

[Operator]

Your next question comes from

[Operator]

the line of Mark Mahaney with Evercore ISI. Please go ahead.

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Okay. I want to ask two questions. First on attractions, I think across the industry, there's probably going to be a little bit of a greater focus on that this year. Glenn, is there anything in particular that's new about the strategy for you?

[Mark Mahaney, Senior Managing Director at Evercore ISI]

I know you

[Mark Mahaney, Senior Managing Director at Evercore ISI]

got this high growth, but it's on a modest space. Is there something that's caused the opportunity to become more attractive than at other points in the past? And then just on the AgenTiC tools that you have on your own sites, Priceline, Penny, etcetera, you want to just talk a little bit about the product path? It seems like there's some really interesting functionality in there based on our testing, but it's still kind of beta esque or I think it actually literally still is in beta. When do you think that will come out and the average person coming to Priceline and the booking will actually be able to use the tool, and it will be prominently displayed?

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Thank you.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Hi, Mark. Two good questions. I I like the fact you said something about attractions because it give me an opportunity to talk about that 92% growth rate, which I really like to see. See, here's the thing, though. And I we haven't talked a lot about attraction in the past, but it certainly is within that connected trip vision.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

And if you recall, and I laid this out, many years ago, even a little bit before the pandemic of course, pandemic, you know, created a little bit of a slowdown for us. I do a couple of other things in that time. But the idea is the long term vision of the connected trip required us to go basically almost from scratch. The only thing we had at Booking.com was an agency hotel business, and that cannot possibly be a foundation for a connected trip to create that better experience. So we had to first start doing okay.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We need payments. So we start building payments so we can have a merchant for the hotels, which is the foundation. Then what's the biggest thing after that? Well, flights. We gotta build flights.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Of course, you you know, you saw that one, forty five percent growth rate on that one for the quarter, like that and the tickets. And then we say, well, we gotta do other things too. The ground transportation is sure we had a we had a car rental business. We had to build up the other stuff too. And, of course, attractions.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Now you can't do everything at once, and you gotta be thinking about what do we need first and how much money put into it, how many people, and where should we put it, etcetera. Now we have all of these verticals up and running and scaling, which is great. And we did something last year, a little more than a year ago. We rearranged with other people at Booking.com. We created a new place called marketplace to help bring this all together.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

And now we're using all of our technology. We're just trying to use all of our data, machine learning models and other things, and now Gen a a Gen AI too, to come up to put it together. So it started to get a little bit of launch here, a little bit of lift. But, you know, we say, look. The 92% great, still relatively smaller number than some of the big players in attractions who are solely doing just attractions.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

But I'll tell you, it ain't tiny, and it is gonna continue to grow. I am very excited because that is something that people really will see as a difference. When you are in destination, I've talked about this. Your phone in your pocket, that's like having a travel agent in your pocket who's giving you a great, great deal, a great opportunity, a great suggestion on something to do and being there telling all this and, an attraction. I've given a lot of examples.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

I won't use up the time now because you you've heard them before, but that's gonna be really important providing that value. And it's great to be pretty far along in having set it up, and now we're we get more inventory and continue to develop the ways to do it. So I'm really, really excited about that. Now the second thing is you're talking about is into this idea of this agentic AI and the different things we have, like Penny at Priceline or like the AI trip planner at Booking. And now, you know, we just came out kayak.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

I don't know if you've seen it or not. Kayak came out with a kayak.ai, another thing coming out. All these things are different approaches to the same thing. We're just trying to come up with an easier way for people to be able to accomplish what they want in travel. And you're right.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Beta's a good way to say it. It's early, and I use it. And sometimes I'm a I, you know, scratch my head. It's like, woah. Well, that doesn't look right.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

That's not right. And I understand. But these things do take time. By the way, just so, you know, the everybody who uses any of the hyperscalers too, you get sometimes information that you scratch your head about. It's going to take time.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

You wanna know when is it going to be, you know, a great perfect thing. And I'll tell you something. It's gonna take a little bit of time, but I like each day, it gets a little bit better. And I also like the fact the way we're working with other big players to really help perfect this stuff. So I'm just you know, this is one of these times, this new technology.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

This is is I almost feel like it's back when I first started this company in February. So many new exciting things coming down the road that are gonna make it so much better. I wish I could give you a date, Mark. I can't, but I can tell you it's coming.

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Thank you, Glenn.

[Operator]

Your next question comes from the

[Operator]

line of Eric Sheridan with Goldman Sachs. Please go ahead.

[Eric Sheridan, Analyst at Goldman Sachs]

Thanks so much for taking the questions. Maybe two if I could. Following up on the SKUs and the shifts you're seeing around the edges in travel behavior, are you yourself changing any focus competitively about where you're aiming some of your incremental growth investments to capitalize on shifts in the broader environment? Or are you seeing any competitive intensity changes broader across the industry as a result of some of those shifts? Second question, I think I got this right.

[Eric Sheridan, Analyst at Goldman Sachs]

But on the prepared remarks, I think you made a comment that there's been some successful experimentation in traditional marketing channels that had improved performance. And I just want

[Eric Sheridan, Analyst at Goldman Sachs]

to know if we can

[Eric Sheridan, Analyst at Goldman Sachs]

get a little more granularity on what you meant by that in terms of what kind of experiments or what kind of rate of change you might be seeing in terms of approved returns? Thanks so much.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Good afternoon, Eric. Let me take both questions. First, in terms of shifts, in terms of our investments, given what we're seeing across the world, we're not so much making changes at this moment. We very much believe, as you know, in the long term nature of our business, creating value from a medium and long term perspective for our shareholders and not really changing our short term situation too much for opportunistic reasons. So we are continuing with our transformation program.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

We're continuing with our reinvestments. Glenn already talked about attractions, which is a part of the reinvestment program, but also advertising, GenAI and several other areas that we're building out fintech as well. So we will continue with that. We will continue with alternative accommodations, with flights, with the connected trip build out, our direct channels. So all of that will continue.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

So not so much of a shift. We are not seeing any changes in terms of trends. So we said it's very stable. In case the uncertainty is playing out, and again, we are not seeing that today, but in case this will happen later this year, there might be opportunities to shift some of our investments because, in fact, at that point in time, there could be opportunities for us to really take advantage of such a situation based on the financial strength we are having as a company. But that's not really the case at this moment.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

In terms of the performance marketing and the traditional performance marketing and what is happening there, what we are seeing is higher performance marketing spend as a percentage of growth bookings, but that was planned for this quarter. So that's not really a surprise for us. We are continuously optimizing for efficient spend in our performance marketing channels and always doing experiments to find ways to further improve that spend. What we have seen is that we find opportunities with lower ROIs than our average ROIs, but still positive ROIs and ROIs that are above our ROI floor. So economically, a good outcome, but mathematically, it is bringing the average ROIs slightly down.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

So it's purely based on traffic mix changes, but not so much on anything else. So from our perspective, this is a positive story. Excluding mix, we are improving performance, We're growing faster, and we're taking, therefore, share in most of our markets.

[Eric Sheridan, Analyst at Goldman Sachs]

Great.

[Eric Sheridan, Analyst at Goldman Sachs]

Thank you.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Wanna add one thing to emphasize on what Ewout said, which I think is an important thing for everybody to keep in mind, and that is, as as he pointed out, if and it's a big if because we're not seeing it. But if things were to turn a little bit sideways or downward or such, we have always, in the past, used those opportunities to gain share. When you look at our company over, you know, the many, many years that we've been operating here, we have been able to be nimble and agile and take advantage. When there is opportunity to gain share, we have used that opportunity and have come out of those situations better off than we went into them.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

And I think that's on very to just to keep in mind because I I hear some of the noise and I feel concerned about, you know, what the future is. And for ourselves, we've done well when things have not done so well for everyone else.

[Operator]

Your next question comes from the line of Brian Nowak with Morgan Stanley. Please go ahead.

[Brian Nowak, Managing Director at Morgan Stanley]

Great. Thanks for taking my questions. I have two. Maybe the first one just on the new annual guidance and sort of the widening. I hear a lot of sort of some of the things that are stable, not a lot of changes going on in the business.

[Brian Nowak, Managing Director at Morgan Stanley]

Maybe just sort of walk us through the reasoning for the widening of the range, just to sort of in case or just being more pragmatic? Or is there anything you're seeing in the business that is sort of informing your decision to widen the range versus what you thought ninety days ago? And then the second one, Yves, just to go back to that last answer about the lower ROIs driving growth, is that geographic phenomenon? Or are there certain channels that are sort of like lower ROI? Or sort

[Brian Nowak, Managing Director at Morgan Stanley]

of can you just help

[Brian Nowak, Managing Director at Morgan Stanley]

us understand a little more again by what's going on with the lower ROI incremental

[Brian Nowak, Managing Director at Morgan Stanley]

acquisition that you have?

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Sure,

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Brian. Good afternoon. So when we are looking at our full year guidance, what we have said is on a constant currency basis because as we know, FX is moving around a lot. So we thought it's cleaner and simpler and better and easier to understand to guide constant currency and then provide you the FX sensitivities around that. On the constant currency basis, at the high end of the range, we're still at high single digits growth on the constant currency basis for growth bookings and revenues and still at mid teens for EPS.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Based on the trends we are seeing today, we see the market very stable. We see demand stable. But we also know there's a lot of uncertainty out there in the world. We don't know particularly second half of this year what is going to happen, how things are going to play out. No one knows.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Is there going to be at some point an impact on consumer confidence and will that impact in the end consumer spending in all retail categories, including travel? It's very uncertain and unknown. So we think it's reasonable to say the possibilities in terms of outcomes has become much wider than ninety days ago. And therefore, it would make sense to widen the ranges and now say on constant currency basis to go from mid to high single digits for growth bookings and revenues and low to mid teens for EPS. But the high end is still the same because if those uncertainties not play out, then we will be exactly where we said we would be ninety days ago when we did our fourth quarter call.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

In terms of the performance marketing ROIs. So let me give you an example there, Brian. So if you think about the social media channels, we started really to scale up those channels during the second quarter of last year. Those are really attractive. The ROIs are above one, so it's economically a positive outcome for the company.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

But the average ROIs are higher than some of those. We're also experimenting in some of our traditional performance marketing channels for competitive reasons. I can't give you more details what we are exactly doing there and what is happening. But as long as the ROIs are attractive and economically we create value for our shareholders, it would be foolish not to lean in in those on an incremental ROI basis, even though it might be slightly lower than our average ROIs. I would say don't look too much into this because, yes, this is happening during the first quarter.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

But for example, on the social media channels, we're lapping that during the second quarter, so that impact won't show up so much anymore. Moreover, we will continue to see our direct channel expanding. That's our expectation for the rest of the year. So we're still forecasting marketing leverage for the second quarter and for the full year 2025 as a company.

[Brian Nowak, Managing Director at Morgan Stanley]

Great. Thank you very much.

[Operator]

Your next question comes from

[Operator]

the line of Lee Horowitz with Deutsche Bank. Please go ahead.

[Lee Horowitz, Analyst at Deutsche Bank]

Thanks. Two quick ones if I could. I think, Glenn, you

[Lee Horowitz, Analyst at Deutsche Bank]

talked about if things were to perhaps go sideways, you guys have often used those opportunities to sort of lean in and take share. And I think we have certainly seen that in the past. But it does seem like there is perhaps some concerning about things flattening or going sideways in The U. S. Are you guys seeing that as a market that maybe you lean in even more than you planned previously, just given that this could be an opportunity to gain share in a key strategic market?

[Lee Horowitz, Analyst at Deutsche Bank]

And then maybe just one on direct mix. We've obviously seen that number continue just to creep up over time. I wonder how you guys think about sort of what the high end bar may look like over a longer period of time. You're building the connected trips, so presumably still higher from here. But where do you potentially see high watermarks for direct mix over time?

[Lee Horowitz, Analyst at Deutsche Bank]

And how does generative AI perhaps impact that? Do generative AI tools that you build perhaps help you build more direct mix over time, or vice versa? Are, you know, partners who are building GenAI tools perhaps, you know, take, you know, increase pain mix over time if their tools turn out to be, legitimate sources for travel demand? Thank you both.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Thank you, Lee. So on the first one about opportunities and use The US as an example, things get worse, we get we get a bigger opportunity to to lean even further and take more share? Obviously, it's I'm not gonna speak to any specifics, but anytime that we see an opportunity that we believe an investment will give us long term value, we're gonna take advantage of that as we have in the past. You one of the things, for example so let's take our alternative accommodations area, which is, you know, it's it's been going very, very well. I mean, I I like that 12% growth rate.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

You know, I've I've had the fun of talking about each quarter when, know, we do better than the biggest player in the space, and who knows what it'll be this time. Last time we spoke, it was 14 or 15 quarters. So this is now the sixteenth quarter, so it'd be four years. And I'm I'm hoping that I'll be able to say that at the four years, we were faster than the biggest player in every single quarter except one. And, you know, it's it's something that it's good because we've been leaning into that even in good times.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Now things start getting a little bit skittish and such, and you end up with people who have properties, and they're not able to film as easily because there are as much demand, we have the tools. We have the ways. We got the data, and we have proven this in the past during the worst, the worst of travel since World War two, the pandemic. In that first year, we have a positive EBITDA of $900,000,000 almost. That shows our ability to be adaptable, be able to vary what we're doing, and to come to partners with ways for them to get whatever demand was there.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

So, yes, Lee, if there is an opportunity, we are going to take it. Now in terms of your second one, the direct, yeah, we like it keeps going up, but I'll tell you, it's never gonna be a %. I'll bet because there's always gonna be somebody new comes in, goes some other way. We wanna get that customer too. It's funny once, and this is a long time ago, somebody said, you know, hey.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

We can have a % if we just stop advertising and stop bringing people from other channels, which obviously wouldn't be very good for the business. So I don't know what the optimal amount is. I know we look at ROIs. We look what's the cost, what does cost to get a new customer from which channel. And your point about some of these new other agentic AI, who knows?

[Glenn Fogel, CEO, President & Director at Booking Holdings]

It may not be a great opportunity. Maybe what'll happen is we'll end up with a whole bunch of them, which is gonna be a lot more supply for new customers who's coming, which will lower the cost for us to acquire them. That could be wonderful for us. We'll see how it plays out. As is right now, I like it the way we're playing it right now.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

I like the ROIs we've been using, and I like the growth and the direct the way it is. So knock on wood, and there's no wood near me. But knock on wood, things seem to be going pretty darn good.

[Operator]

Your next question comes from

[Operator]

the line of Ken Gorelski with Wells Fargo. Please go ahead.

[Ken Gawrelski, Analyst at Wells Fargo]

Thank you for the question. Two, if I may, please. First, I want to address again, in past periods of some macro weakness, the OTAs in general and Booking in particular has had the opportunity to take the opportunity to take share and also has seen partners kind of lean into the OTA channel, meaning the big chains, etcetera. So I'm curious as if you're seeing anything, especially in The U. S, where you're seeing some incremental weakness, if you're seeing that behavior already and you expect that throughout the year.

[Ken Gawrelski, Analyst at Wells Fargo]

And then the second one is really, I'd love your thoughts on alternative accommodations versus hotels. In that if you think about the ADR potential ADR performance throughout the year on a constant FX basis, would you expect to see maybe more volatility or more variability in ADRs on alternative accommodations relative to hotels? Thank you very much.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Ken, let me take both questions. So first, on the opportunities we see in a macro environment where there is some weakness. So opportunities there could be, and some of that is already playing out, that there are some suppliers in The U. S, this could be airlines, this could be hotels that need additional help to fill seats, to fill rooms, and where we are building partnerships and find opportunities in certain programs in order to help to create additional demand. So that is actually already happening as we speak.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

Other opportunities could be, as Glenn mentioned, to really help alternative accommodation owners, villa owners, apartment owners that see that their bookings are not really developing as they have seen in the past, where we can put them on our platform and take advantage that our listings in alternative accommodations will go up. It might also be that at some point, certain players will get in our industry more into financial difficulties. And given the financial strength we have as a company, we can lean in more in performance marketing channels based on our possibility to really invest in those channels at attractive ROIs and therefore really expand the level of activity that we can ultimately get to us in those auctions. So those are a number of examples that are happening. In terms of your question, your second question, the economics of alternative accommodations versus hotels, actually, there's not a large economic difference.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

And the best proof point is what you can see in our results over the last multiple quarters because we have been growing alternative accommodations for the last multiple quarters faster than traditional accommodations in all regions in the world, but you haven't seen an impact on ADRs, you haven't seen an impact on EBITDA margins, you haven't seen an impact on any of our other metrics. On the contrary, we have continued to really build out all of those metrics in a very healthy way. The other thing just to point out is if you look at the post stock based compensation basis compared to the largest player in alternative accommodations, we are growing faster with EBITDA margins, again, on the post SVC basis. It's really important to make that correction and not take numbers as they are being reported. Our EBITDA margins are approximately 50% higher, and we are growing faster.

[Ewout Steenbergen, Executive VP & CFO at Booking Holdings]

So that's another example of that we are really not having any negative impact from that mix shift.

[Ken Gawrelski, Analyst at Wells Fargo]

Thank you very much.

[Operator]

Your next question comes from the line of Kevin Kopelman with TD Cowen. Please go ahead.

[Kevin Kopelman, Managing Director - Equity Research at TD Cowen]

Thanks a lot. Can you talk about how broadly and in what ways your suppliers are engaging with the Genius program, particularly with the Tier two and Tier three geniuses that are growing? And to what extent is Genius coming into play beyond traditional accommodations into alternative connected trip verticals? And and just as a follow-up to the last question, when you are seeing some early signs of pressure like you noted in The US, might you also see some pickup in supplier engagement with Genius? Thanks.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Hi, Kevin. Yes. The answer. That's one of the wonderful things about Genius. I mean, it's win win win for everybody.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

It's a win, obviously, for the consumer who gets a better deal. It's a win for the supplier because they're able to get an incremental customer into their whether it be a hotel or it be a car rental or whatever it is, gets them in without impacting, without having a channel conflict because they wanna have a public price somewhere else. And, of course, we do well because we get more bookings that way. And, yes, when things get softer, people look for different ways to try and get that incremental demand without hurting, without cannibalizing, without destroying whatever pricing strategies they have. And by the way, it's not just genius.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

And I'm glad you pointed out genius because I love the fact that we got the level two, level three, and now, well, you know, over 30% and they're producing great, great volume. But we offer tremendous number of different ways for a supplier to get that incremental demand, whether it be mobile rates, whether it be geography rates. We have all different ways to bring opportunities to a supplier in a scientific way, not just throwing out a sale, not just coming out with a placard saying, oh, come. It's lower price. We are doing it targeted selectively.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

That's part of the beauty of our company with the incredible amount of data that we have that helps with all the science and all the, you know, all this machine learning to come out. What should be priced where, how, and working together with the partner, having an account manager who can go and talk to that hotelier. Here's the product I think you need to do here because of this business and getting them that demand. That is the partnership that we do. I think, unfortunately, a lot of people see this, oh, this is just a place you put a a price up, and it's so easy.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Actually, there's a lot of science that goes into this, and that is part of the reason we have been forming so well over the last twenty five years.

[Kevin Kopelman, Managing Director - Equity Research at TD Cowen]

Thank you, Glenn.

[Operator]

And that's all the time we had for questions today. And I will now turn the call back over to Glenn for closing comments.

[Glenn Fogel, CEO, President & Director at Booking Holdings]

Thank you. I want to thank our partners, our travelers, our dedicated employees and our stockholders. We are truly grateful for everyone's support as we work towards realizing our company's long term vision. Thank you and good night.

[Operator]

And this does conclude today's conference call. Thank you for your participation and you may now disconnect.

Participants

Executives

• Glenn Fogel, CEO, President & Director
• Ewout Steenbergen, Executive VP & CFO

Analysts

• Douglas Anmuth, Managing Director & Internet Analyst at JP Morgan
• Mark Mahaney, Senior Managing Director at Evercore ISI
• Eric Sheridan, Analyst at Goldman Sachs
• Brian Nowak, Managing Director at Morgan Stanley
• Lee Horowitz, Analyst at Deutsche Bank
• Ken Gawrelski, Analyst at Wells Fargo
• Kevin Kopelman, Managing Director - Equity Research at TD Cowen