Strategy Incorporated, formerly known as MicroStrategy (NASDAQ:MSTR), is a global provider of enterprise analytics and mobility software designed to help organizations derive actionable insights from large volumes of data. Founded in 1989 and headquartered in Tysons Corner, Virginia, Strategy develops a unified platform that supports data discovery, dashboarding, reporting and mobile applications. The company’s software enables seamless integration with cloud and on-premises data sources, allowing users to build interactive visualizations and embed analytics into business processes.
The core of Strategy’s offering is its business intelligence platform, which features advanced data analytics capabilities such as guided exploration, self-service reporting and automated data preparation. Customers can deploy Strategy in private or public cloud environments, including popular services like Amazon Web Services, Microsoft Azure and Google Cloud, or maintain traditional on-site installations. The platform also offers HyperIntelligence, a zero-click solution that delivers real-time insights within productivity applications.
Since its founding by Michael J. Saylor and Sanju Bansal, Strategy has grown its presence across the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. The company serves clients in industries ranging from retail and healthcare to financial services and telecommunications. Under the leadership of Executive Chairman Michael J. Saylor and President and Chief Executive Officer Phong Le, Strategy continues to expand its partner ecosystem and pursue innovations in analytics, cloud computing and enterprise mobility.
In recent years, Strategy has also adopted a digital asset strategy, acquiring bitcoin as part of its treasury reserve management. While the company’s primary focus remains on delivering analytics and intelligence solutions, its management team views digital assets as a long-term store of value. This dual focus positions Strategy at the intersection of enterprise software and emerging financial technologies.