Conifer (NASDAQ:CNFR) (NASDAQ: CNFR) is a provider of outsourced retail execution, supply chain services and data-driven insights for consumer packaged goods (CPG) manufacturers and major retail chains across North America. The company offers a comprehensive suite of solutions that includes in-store merchandising, category management, promotional execution, shelf replenishment, price auditing and market analytics. By integrating field teams with proprietary technology platforms, Conifer helps customers optimize product placement, maintain store compliance and drive sales performance at the point of purchase.
In addition to field services, Conifer delivers end-to-end supply chain support, encompassing order processing, warehousing, distribution and last-mile logistics. The company’s logistics network leverages strategically located distribution centers and a blend of owned and partner fleets to ensure timely delivery of retail programs and promotional materials. Conifer’s digital dashboards and real-time reporting tools enable clients to monitor key performance indicators—such as inventory levels, on-shelf availability and promotional compliance—helping them anticipate demand fluctuations and adjust deployment strategies accordingly.
Conifer was established in 2015 through the combination of several regional merchandising and logistics providers, and it went public in early 2023 to support further expansion. Over the years, the company has grown its footprint to serve more than 30 of the largest grocery, mass merchandise and drugstore retailers, along with over 350 CPG brands. Conifer operates across the United States, Canada, Puerto Rico and Mexico, with corporate headquarters in Illinois and regional offices supporting local markets.
The company is led by Chief Executive Officer Jeffery Smith, who brings over two decades of experience in retail operations and field services, and Chief Financial Officer Angela Rodriguez, an industry veteran in finance and strategic planning. Their leadership team is supported by executives heading technology development, supply chain operations and client success, all focused on enhancing the company’s service offerings and driving long-term growth for Conifer’s retail and CPG partners.
