Electronic Arts Q4 2025 Earnings Report

Electronic Arts EPS Results

• Actual EPS: N/A
• Consensus EPS: $1.09
• Beat/Miss: N/A
• One Year Ago EPS: $0.67

Electronic Arts Revenue Results

• Actual Revenue: N/A
• Expected Revenue: $1.55 billion
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Electronic Arts Announcement Details

• Quarter: Q4 2025
• Date: 5/6/2025
• Time: After Market Closes
• Conference Call Date: Tuesday, May 6, 2025
• Conference Call Time: 5:00PM ET

Electronic Arts (NASDAQ:EA) develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide. It develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation primarily under the Battlefield, The Sims, Apex Legends, Need for Speed, and license games from others, including FIFA, Madden NFL, UFC, and Star Wars brands. The company licenses its games to third parties to distribute and host its games. It markets and sells its games and services through digital distribution and retail channels, as well as directly to mass market retailers, specialty stores, and distribution arrangements. Electronic Arts Inc. was incorporated in 1982 and is headquartered in Redwood City, California.

Electronic Arts Q4 2025 Earnings Call Transcript

Key Takeaways

• In Q4, EA delivered net bookings of $1.8 billion (+8% YoY) and FY 2025 net bookings of $7.36 billion, driven by EA SPORTS FC’s rebound, American football’s 70% YoY net bookings growth to over $1 billion, double-digit gains in The Sims, and the successful launch of Split Fiction.
• EA SPORTS FC reaccelerated following its largest live service update in January, resulting in high-single-digit engagement growth and above-forecast net bookings. FC Mobile saw new player acquisition and DAUs grow by over 20% through hyperculturalized content and a new web store launch.
• The American football portfolio (Madden NFL and College Football) registered a 68% YoY increase in hours played and sustained off-season engagement via NFL Draft content, underscoring EA’s push for year-round fan connection.
• EA Outlook for FY 2026: net bookings of $7.6–$8.0 billion (up 3–9%) and a non-GAAP operating margin of 27.2–29.2%, underpinned by planned live-service debuts of Skate and Battlefield—with over 600K Battlefield Labs sign-ups—alongside ongoing investment in core franchises.
• EA closed FY 2025 with $1.86 billion in free cash flow and returned $2.7 billion to shareholders, while emphasizing AI-driven development, cost discipline, and live service innovation to sustain long-term growth and margin expansion.

Presentation

[Operator]

Ladies and gentlemen, good afternoon. My name is Abby, and I will be your conference operator today. At this time, I would like to welcome everyone to the Electronic Arts Fourth Quarter and Fiscal Year twenty twenty five Earnings Conference Call. I would now like to turn the conference over to Mr. Andrew Urquitz, Vice President, Investor Relations.

[Operator]

Please go ahead.

[Andrew Uerkwitz, VP - IR at Electronic Arts]

Thank you. Welcome to EA's fourth quarter and fiscal year twenty twenty five earnings call. With me today are Andrew Wilson, our CEO and Stuart Canfield, our CFO. Please note that our SEC filings and our earnings release are available at ir.ea.com. In addition, we have posted detailed earnings slides to accompany our prepared remarks.

[Andrew Uerkwitz, VP - IR at Electronic Arts]

Lastly, after the call, we will post our prepared remarks, an audio replay of this call and a transcript. With regards to our calendar, our first quarterly fiscal year twenty twenty six earnings call is scheduled for 07/29/2025. As a reminder, we post the schedule of upcoming earnings calls for the fiscal year on our IR website. This presentation and our comments include forward looking statements regarding future events and the future financial performance of the company. Actual events and results may differ materially from our expectations.

[Andrew Uerkwitz, VP - IR at Electronic Arts]

We refer you to our most recent Form 10 Q for a discussion of risks that could cause actual results to differ materially from those discussed today. Electronic Arts makes these statements as of today, 05/06/2025, and disclaims any duty to update them. During this call, the financial metrics, with the exception of free cash flow and non GAAP operating margin, will be presented on a GAAP basis. All comparisons made in the course of this call are against the same period in the prior year unless otherwise stated. Now I'll turn the call over to Andrew Wilson.

[Andrew Wilson, CEO at Electronic Arts]

Thank you, Andrew. Good afternoon, everyone. I want to start by recognizing the incredible efforts of our teams. Throughout FY 2025, they delivered high quality games that entertained and connected hundreds of millions of people around the world. It is because of their strong execution and unwavering focus that we were able to deliver Q4 results that significantly exceeded our expectations, highlighted by reacceleration of growth in EA SPORTS FC, continued momentum in American football, double digit net bookings growth in The Sims and the highly successful launch of Split Fiction.

[Andrew Wilson, CEO at Electronic Arts]

These successes illustrate the increased momentum in our business as we continue to deliver against our strategic roadmap. Let me review Q4 and the year. Through deep community engagement, innovative content and agile execution, we reignited momentum in EA SPORTS FC after temporary slowdown in Q3. The January gameplay update, which was the biggest live service update we've ever launched in FC, combined with outreach to our player community and our team of the year event resulted in a true brand building moment with our fans. Feedback was overwhelmingly positive on the faster pace of gameplay and reward tuning.

[Andrew Wilson, CEO at Electronic Arts]

The regular cadence of updates, events and highly valued content releases that followed throughout the quarter continued this strong momentum. As a result, net bookings came in well above expectations with player engagement up double digits following the January update. Specifically, our competitive cohort engagement returned to more normalized levels and ended the quarter up year over year. FC Mobile continues to exceed our expectations with engagement and acquisition up year over year as a result of our continued focus on hyperculturalization, a web store launch last quarter driving more meaningful net bookings and our successful team of the year program. New player acquisition and daily active users were up over 20% year over year.

[Andrew Wilson, CEO at Electronic Arts]

FC Mobile remains a key strategic initiative to grow the reach of our global football franchise. A great demonstration of how we're growing our audience through FC Mobile is the fact that our four largest mobile markets including territories across The Middle East and Southeast Asia are different from our four largest HD markets. Not only is our global football business regularly the top video game in the Western Hemisphere, it is also one of the largest sports entertainment platforms in the world. Q4 was a strong finish to an incredible year for our American football ecosystem. Plays across Madden NFL and college football across console and PC grew double digits and hours played were up 68% leading to net bookings of over $1,000,000,000 up over 70% year over year.

[Andrew Wilson, CEO at Electronic Arts]

This quarter, American football continued to perform well beyond the college season ending national championship in January and the Super Bowl in February. Postseason engagement and monetization continue to play a more meaningful role as players and fans look to us for their sports entertainment in the off season. For example, the recent NFL draft was a prime opportunity to continue to connect Madden NFL and college football through high value, timely content to generate ongoing engagement, connect with our fans three sixty five days a year and drive player retention as we head into the next fiscal year. In addition, UFC five, F1 24 and NHL 25 delivered consistent quality and deepened play connection across the portfolio. The EA SPORTS app currently in soft launch with La Liga in Spain is delivering positive early indicators of engagement and retention reinforcing our vision to grow into the world's leading interactive sports platform.

[Andrew Wilson, CEO at Electronic Arts]

Looking ahead, we plan to broaden our reach into additional markets with new strategic partners while steadily enhancing the app experience through expanded features and more personalized content. Our focus remains on driving daily engagement, fostering community interaction and supporting long term global growth. We have a number of unique opportunities to expand reach for EA SPORTS. For instance, FC Mobile will play a key role in deepening player engagement starting with a recently announced partnership with Apple and MLS around integrated streaming and cross platform fandom with the first match streaming next week. EA's always on experiences and real time responsiveness truly demonstrate the commitment of our teams and the resilience and structural advantage of our business.

[Andrew Wilson, CEO at Electronic Arts]

Nowhere was this more evident than in our sports franchises across Q4. Titles like EA SPORTS FC and Madden NFL align with the rhythm of global competition keeping fans connected year round. This led to the biggest net bookings year ever for EA SPORTS. FY 2025 was also a pivotal year for our entertainment pipeline setting up a significant period of growth and innovation for EA, our players and our fans. As we celebrated the twenty fifth birthday of The Sims, the franchise delivered double digit year over year growth in net bookings in Q4.

[Andrew Wilson, CEO at Electronic Arts]

This growth reflects successful player reengagement and the continued impact of our strategy to expand the global audience and elevate community connection. Highlights included the release of a new expansion pack, businesses and hobbies, the return of The Sims one and two and the release of creator made kits. This marks the best fourth quarter net bookings performance for the franchise ever and paves the way for our continued expansion of The Sims universe over the next several years. Q4 also saw a strong launch of a new IP in split fiction from Hazelight Studios. This incredible title over performed our expectations, captured global attention and to date has reached nearly 4,000,000 units sold.

[Andrew Wilson, CEO at Electronic Arts]

This success is proof that shared experiences paired with great stories and varied gameplay have the power to breakthrough and capture the imaginations of people around the world. This quarter was a strong finish to a pivotal year where we acted decisively, realigning resources, managing costs and focusing on our biggest opportunities. We took important learnings from Q3 to sharpen our operational discipline, strengthen execution across the business and deliver long term value for our players, communities and stockholders. As we look to the next two years and beyond, we are positioned for strong growth driven by expansion across our live services, new game launches and building global fandom through new experiences. In FY 2026, we are launching two of our most iconic franchises, Skate and Battlefield.

[Andrew Wilson, CEO at Electronic Arts]

Built as a dynamic live service, Skate is designed to grow alongside its community offering new ways to express creativity, style and progression over time. With early access plan for FY 2026, we're focused on delivering a fun authentic foundation that we can build on for years to come. Turning to Battlefield, we're taking a modern player first approach to building, testing and marketing this next level experience. Through Battlefield Labs, the biggest playtesting initiative in franchise history, we're engaging players earlier and more meaningfully than ever before, testing its scale and validating core gameplay experiences to deliver something truly special for our players. Through our play sessions with a core group of battlefield players across Europe and North America, we've completed thousands of hours of gameplay and the response has far exceeded expectations.

[Andrew Wilson, CEO at Electronic Arts]

Over 600,000 players have signed up for labs to date alongside an amazing three fifty million views of the Battlefield content since our announcement. Based on this incredible global demand, we're expanding labs by inviting more players across Europe and North America and will begin to include Asia. This marks a key milestone as therefore a full worldwide launch backed by the largest Battlefield team in our history and grounded in community collaboration. We remain firmly on track for an FY '26 release with a major global reveal later this summer. As we look to the future of The Sims, our vision is to continue to build the franchise into one of the world's most powerful creative platforms where self expression, social connection, and user generated content converge in exciting new ways.

[Andrew Wilson, CEO at Electronic Arts]

In FY '26, we will continue to empower a new generation of creators and players to shape culture, community and commerce through the Sims like never before. Looking further ahead, we plan to transform the franchise into a unified ecosystem across games, marketplaces and social spaces. We also believe there are more record years to come for EA SPORTS. The immense opportunity around our global football and American football franchises is that these real life sports are growing in popularity every year, giving us an inherent multiplier of the total addressable market. This is a unique advantage for us to naturally grow our core player base while greatly expanding our audience.

[Andrew Wilson, CEO at Electronic Arts]

Across FC, Madden NFL and college football, we'll continue to focus on our unrivaled core gameplay through innovation and bold moves like the recent acquisition of TRACECAP that we expect to progress how we deliver more authentic, immersive gameplay than ever before. As we look to expand our audiences, we will use this data to build new ways to play, more ways to connect, and empower our players with new tools to create and share. Over the next several years, you should expect more milestone moments as we work to engage our football fans through EA SPORTS FC, Madden NFL and college football. Our relaunch of college football '25 was only the first step in its multi year growth strategy for American football. For example, this experience grew our audience by adding over 5,000,000 new fans to the ecosystem.

[Andrew Wilson, CEO at Electronic Arts]

Looking ahead, our deep integration between Madden NFL and college football is setting the stage for a unified massive online community. Our American football ecosystem is following the playbook of our hugely successful global football franchise positioning it for long term success. In global football, we've already achieved milestone growth with FC Mobile and FC Online, two key drivers expanding our global reach. Looking ahead, the twenty twenty six World Cup represents a major acquisition opportunity and the next defining moment for the franchise rooted in deep social connection. All of this gives us confidence in the long term success of our biggest sports franchises.

[Andrew Wilson, CEO at Electronic Arts]

Across our sports portfolio and beyond, we are on track to deliver growth through new experiences, deeper integration across platforms, more robust community creation tools and the EA SPORTS app. I also want to take a moment to talk about how AI is powering our future. We view AI as a powerful accelerator of creativity, innovation and play connection. Across our teams we're investing in new workflows and capabilities to integrate AI to enhance how we build scale and personalize experiences from dynamic in game worlds to delivering authentic athlete and team likenesses at incredible scale. Our developers are using AI to push the boundaries of what's possible in design, animation and storytelling helping us deliver deeper, more immersive gameplay.

[Andrew Wilson, CEO at Electronic Arts]

This is about amplifying the power of this technology to unlock new possibilities for the future of interactive entertainment. Now I'll turn the call over to Stuart for a deeper look into the quarter and our business.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Thanks, Andrew, and good afternoon, everyone. FY 2025 was a year of focused execution as we prioritized our highest impact initiatives and continued realigning our investments around our long term growth framework. That focus was particularly evident in our fourth quarter, where we saw accelerating momentum heading into FY 2026. Q4 outperformance was driven by exceptional execution from our EA SPORTS FC teams with the January gameplay update and targeted community driven tuning. This resulted in a significant rebound in engagement and monetization.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Combined with sustained strength in American football beyond the end of the season and the breakout success of Split Fiction, we expanded margins, generated strong free cash flow and returned over $1,000,000,000 to stockholders through our enhanced repurchase program and dividends. This performance reinforces the execution of our teams and the resilience of our business model and resulted in a strong close to FY 2025. Turning to FY 2025 results, we delivered net bookings of $7,360,000,000 down 1%. Our expanded American football ecosystem surpassed $1,000,000,000 in net bookings, up over 70% year over year. Growth was offset by impact from slate timing and softness in Apex Legends.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Full game net bookings was $2,020,000,000 up 1% driven by strength in EA Sports College Football '25 and new blockbuster releases including Split Fiction and The Veil Guard, which offset prior year contributions from Wars Jedi Survivor and softness in FC25 full game sales. Live services net bookings was $5,340,000,000 down 2%, reflecting an approximate four point headwind from Apex Legends in addition to an approximate three point headwind from the December and January softness in FC Ultimate Team. These headwinds were partially offset by the strength of American Football. Moving to our GAAP results, we delivered net revenue of $7,460,000,000 down 1%. Cost of revenue decreased by 10% to $1,540,000,000 driving a gross margin of 79.3%, an improvement of nearly 200 basis points, driven in part by lower licensing fees.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Operating expenses were $4,400,000,000 up 2%, with increases in people costs largely offset by cost savings in other areas of the business. Our earnings per share was $4.25 We delivered our second highest fiscal year operating cash flow result of $2,080,000,000 as the business continues to be a strong generator of cash. Capital expenditures was $221,000,000 resulting in free cash flow of $1,860,000,000 For the year, we returned 145% of our free cash flow or $2,700,000,000 to stockholders through our accelerated stock repurchase program and normal course buybacks and dividends. Please see our earnings slides for further cash flow information. Turning to Q4 performance.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

We delivered net bookings of $1,800,000,000 up 8%, exceeding our January revised guidance by double digits as we rebuilt momentum across the quarter. Full game net bookings were $384,000,000 up 48%, driven by the successful launch of Split Fiction with units sold nearly double our expectations. Live services and other net bookings were $1,420,000,000 up 1%, exceeding our revised guidance on the strength in FC Ultimate Team, College Football Ultimate Team and The Sims. Now turning to key franchise performances in the fourth quarter. In Global Football, engagement and monetization rebounded following the January 16 gameplay update.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

After the gameplay update, FC Ultimate Team posted high single digit net bookings growth in constant currency, fueled by strong reengagement from our competitive cohort. FC Mobile saw double digit growth in net bookings ahead of our expectations with the web store accounting for mid single digit percentage of the overall total. FC Mobile continues to be an important contributor to global reach and engagement as we expand and deepen our presence in top geographies that differ from our HD title, particularly in Southeast Asia and The Middle East. In American football, late cycle engagement trends remain strong in the ecosystem, with the Q4 average for weekly active users higher than the fiscal year average. In the quarter, College Football Ultimate Team significantly outperformed, with average net bookings per spender more than 50% above expectations, driven by high impact content drops like Rewind and Names of the Game.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Madden NFL twenty five acquisition also exceeded our expectations, driven by expanded platform reach as well as strong late holiday demand for the title relative to prior quarters. The Sims franchise delivered over 30% net bookings growth in Q4, driven by the 20 birthday celebrations that reignited player engagement and accelerated reengagement across the community. The re release of legacy titles combined with targeted updates aligned to our broader franchise roadmap drove higher attach rates, particularly among casual spenders. On a GAAP basis, we delivered net revenue of $1,900,000,000 up 7%. Cost of revenue was $368,000,000 resulting in a gross margin of 80.6% supported by favorable digital mix.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Operating expenses were 1,130,000,000 down 5% as we lap a comparable period that included a $61,000,000 restructuring and related charge. Earnings per share was $0.98 up 46% driven by net revenue growth and improved operating leverage. Operating cash flow was $549,000,000 With capital expenditures of $54,000,000 we delivered free cash flow of $495,000,000 Now moving to our outlook. We expect fiscal year net bookings of $7,600,000,000 to $8,000,000,000 up 3% to nine percent year over year. Our assumptions for FY 2026 reflect four key factors.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

First, we expect a Battlefield launch in the fiscal year. Second, we expect growth to be driven by EA SPORTS portfolio, The Sims franchise and the launch of Battlefield and Skate. Third, while FX remains volatile, our guide assumes an approximate one point headwind from FX. Please see our earnings slides for more detail on our currency assumptions. And fourth, we expect an approximate five point headwind from Catalog and Apex Legends.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

In regards to these headwinds, first, our Catalog is seeing near term pressure as we transition to a more focused slate anchored around massive online communities and select blockbuster storytelling investments. As a result, catalog is now a smaller contributor to total net bookings than historically, and we expect this shift to weigh on year over year comparisons in the year as our portfolio continues its structural transition. Second, while Apex Legends is tracking in line with our expectations the past two quarters, our FY '20 '20 '6 guide assumes an approximately 40% year over year decline in net bookings. We expect stronger headwinds in the first half of the fiscal year, followed by more moderate declines in the back half. We continue to focus on delivering for our core players and investing in the long term evolution of the franchise.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Turning to GAAP. We expect net revenue of $7,100,000,000 to $7,500,000,000 We expect GAAP operating expenses to be $4,470,000,000 to $4,570,000,000 up 2% of up 4% year over year predominantly related to Battlefield marketing. We expect GAAP operating margin to be 16.3% to 18.9%. We expect non GAAP operating margin to be 27.2% to 29.2%. The impact from change in deferred net revenue is expected to be approximately four eighty basis to four forty basis points.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

We expect GAAP EPS of $3.09 to $3.79 We reiterate our financial margin framework through FY 2027, with margin expansion underpinned by continued life services growth, multiple new plan releases, a World Cup in the summer of twenty twenty six and a milestone moment for EA SPORTS FC. We expect operating cash flow between $2,200,000,000 and $2,400,000,000 With capital expenditures expected to be relatively flat to the prior year at $225,000,000 we expect to deliver free cash flow of $1,975,000,000 to $2,175,000,000 up 6% to 17%. We remain committed to a strong return of capital program with our goal to return at least 80% of free cash flow with stock repurchases and dividends through FY 2027. Now turning to our Q1 guidance. We expect net bookings for Q1 to be $1,175,000,000 to $1,275,000,000 down 7% to up 1%.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

As is typical for Q1, this reflects seasonally lower contributions from our EA SPORTS portfolio. Included in our outlook is an approximate five point headwind from Apex Legends, which we anticipate will continue at a similar rate through the first half of the fiscal year. We also expect an additional two point headwind from Catalog. As a reminder, we expect some of these headwinds in addition to challenging year over year comparisons to also weigh on Q2, with growth accelerating in the back half of the year, driven by the typical seasonality of our esports franchises as well as our anticipated Battlefield launch. For Q1, we expect live services excluding Apex Legends to grow low single digits led by growth in our EA SPORTS portfolio.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

In particular, EA SPORTS FC is showing positive net bookings momentum through the early weeks of Q1. That said, we're taking a measured view of the quarter overall as team of the season, Q1's largest event remains in progress. Turning to GAAP. We expect net revenue of $1,550,000,000 to $1,650,000,000 cost of revenue to be $265,000,000 to $285,000,000 and operating expenses of approximately $1,110,000,000 to $1,120,000,000 up 7% to 8%. Roughly half of this year over year increase is related to continued investments in line with Q4, with the other primary driver expense growth being costs associated with resource reprioritization.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

We expect earnings per share of $0.49 to $0.66 To close, FY twenty twenty five was a year of focused execution. We delivered strong performance across our biggest franchises, expanded margins, generated over $2,000,000,000 in operating cash flow and returned $2,700,000,000 to stockholders. As we enter FY '20 '20 '6 and FY 2027, we do so from a position of strength and a business structurally positioned for growth and margin expansion, led by sustained leadership in EA SPORTS, The Sims, Battlefield, Skate and unannounced new releases. Our multiyear growth trajectory remains firmly underway, consistent with what we shared at Investor Day, and our conviction in our financial margin framework remains unchanged. We remain focused on disciplined investment, operational agility and delivering strong returns.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Now, I'll hand the call back to Andrew.

[Andrew Wilson, CEO at Electronic Arts]

Thank you, Stuart. FY 'twenty five was a pivotal year for Electronic Arts, a year defined by creative breakthroughs, stronger player connection and meaningful progress across our portfolio. We sharpened our focus, delivered bold new experiences and laid the groundwork for an even more ambitious future. As we look ahead, we are confident in a strong slate of upcoming releases, our strategy to invest in our biggest long term opportunities and our focused well tested execution approach. With leading IP, transformative technology, a global network of passionate players and the best creative talent in the industry, EA is uniquely positioned to lead in a rapidly evolving world.

[Andrew Wilson, CEO at Electronic Arts]

We know the road ahead may bring near term economic uncertainty, but our focus, adaptability and strategic clarity give us the tools to thrive. This is an important moment for our company and we've never been more optimistic about what comes next. Thank you. And now Stuart and I are here for your questions.

[Andrew Uerkwitz, VP - IR at Electronic Arts]

Thanks Andrew. We are ready for your questions. We will take one question and one follow-up from each analyst. With that, Abby, we are now ready for our first question.

[Operator]

Thank If you are called upon to ask your question and are listening via speakerphone on your device, please pick up your handset and ensure that your phone is not on mute when asking your question. Again, it is star one if you would like to join the queue. And our first question comes from the line of Matthew Cost with Morgan Stanley. Your line is open.

[Matthew Cost, Executive Director, Equity Research at Morgan Stanley]

Hi, everyone. Thanks for taking the questions. I guess, one to start for Andrew. When you think about the, you know, the temporary slowdown that you saw in FC and then, you know, the efforts evidently very successful to turn it around in January, you know, what ultimately were the main issues in retrospect? How did you fix them?

[Matthew Cost, Executive Director, Equity Research at Morgan Stanley]

What changes in the game were the most effective to fix them? And how will that impact how you approach future FC games? And then

[Matthew Cost, Executive Director, Equity Research at Morgan Stanley]

I have one follow-up. Thank you.

[Andrew Wilson, CEO at Electronic Arts]

Thank you, Matt. Great question. I think if if we take two or three steps back now and and really look at the total situation, I think the first thing to recognize is it's actually not unnatural for franchises of this size, this scale, and this level of enduring strength to have momentary lags from time to time, the kind of ebbs and flows of a live service business.

[Andrew Wilson, CEO at Electronic Arts]

As we look at a lot of, you know, large scale global franchises coming out of COVID, Many of them had prolonged slowdowns at 50% of of their annual revenue before kinda clawing some back, and some never really made it back to where they were. So it's not an unnatural thing that we had to deal with. Again, we didn't expect that FC, would go through that, but it did. And so then we started to think about, well, why would that have happened, and why did it happen at at that time? The first is is, you know, we've been growing exceptionally well year over year throughout the history of the franchise, but certainly through COVID and since COVID.

[Andrew Wilson, CEO at Electronic Arts]

And so we grew a lot. We brought in a lot of new players during COVID and grew the business meaningfully. And coming out of COVID, many franchises kinda took that moment to have a little slowdown or a prolonged slowdown in some cases. We did not. And part of the reason was we rolled straight into a World Cup, which as we know is always a great acquisition and engagement opportunity for the franchise.

[Andrew Wilson, CEO at Electronic Arts]

Then as we go back through history, sometimes we would see some momentary softness coming out of a World Cup. This time, we rolled straight into an FC rebrand. And that was, you know, a a a very large concerted effort across the entire franchise, in the context of development, in the context of marketing, and the context of the partnerships that we were working through and working with to relaunch our football franchise under our own brand EA SPORTS FC. And so that was really why we hadn't seen any slowdown at that point. So, again, not unnatural.

[Andrew Wilson, CEO at Electronic Arts]

That's why we think we had the timing that we did. Then it came down to, you know, what was really driving it. And there was two things. We've talked about this a few times since then, but there are really two things. One was given how many new players we brought into the franchise over the preceding three years and the level of engagement we had we had driven, we didn't see the same migration track from the outgoing title to the incoming title.

[Andrew Wilson, CEO at Electronic Arts]

The good news for us at that time, of course, was that we weren't losing people out of the ecosystem. They just weren't moving from f c 24 to f c 25 at the same rate they had in the past or or, you know, certainly the same rate that we'd seen early in the launch window. The second piece was as our core cohort, our core competitive cohort got deeper into the game experience, they started to give us feedback that it was more defensively tuned than they would otherwise like. And some of the score lines that we're seeing and some of the gameplay tactics that were being used weren't conducive to the kind of outcomes that they typically would be looking for in their highly competitive play. Again, this wasn't across the entire cohort of the game.

[Andrew Wilson, CEO at Electronic Arts]

For the most part, it was very well received. It was sports game of the year. It was very highly rated. And for all but our very core cohort, they thought the game was exactly as it should be. But this competitive cohort is very important to us.

[Andrew Wilson, CEO at Electronic Arts]

We work very closely with them. And as they got deeper into the gameplay, they felt that it wasn't really tuned in the way that they would like. So as we came through q three, we listened, we learned, and we really had two tracks of action that we had to take. The first track was really incentivizing players to move from 24 to 25, and that was a very deliberate personal marketing program against cohorts that were still engaged deeply in '24 that we believed were going to really enjoy the '25 experience. And we spoke to them individually in digital channels and really personalized the marketing to them in order to incent them to make the transition.

[Andrew Wilson, CEO at Electronic Arts]

And certainly, we saw meaningful transition. And as we came into q four, we're seeing more normalized levels between '24 and '25 that we would have seen in years gone by. The second track, which was a far more involved track, was our development team spent countless hours interacting with that core community, listening to them, evaluating their feedback, cooperating that feedback with what they were seeing in gameplay, and then build out the most robust gameplay update we've ever done in the history of the franchise and launched that with our biggest event of the season to that point. And again, feedback was overwhelmingly positive. That core cohort came back into the game at normalized levels and engaged deeply, and we ended the year, you know, up year over year.

[Andrew Wilson, CEO at Electronic Arts]

And so as we look through that, the learning for us is this, is one, it's not unnatural for there to be ebbs and flows in these massive online live service businesses. We had delayed our ebb by virtue of COVID, the World Cup, and then an FC launch. The second thing is that as we've done that, we need to make sure that we're working very closely with our core cohort and marketing to each of the cohorts individually to ensure they understand the benefits of the incoming title. As we look into, our f y twenty six launches, you should imagine that not only will we be working very, very closely with our core cohorts around the tuning and balancing and pausing of the game, we also took a lot of learning with how we incentivize players to move from one year's version to the next year's version. And certainly, we come out of q four with incredible momentum, and we come into f y twenty six feeling very good about the future of the franchise at this scale.

[Matthew Cost, Executive Director, Equity Research at Morgan Stanley]

Great. Thank you. And then, Stuart, if I could ask about some commentary in the press release. There's a comment in here about continued growth in live services and the launch of some new nonannual titles, in fiscal twenty seven. Is that consistent with the long term growth profile that you shared during the Investor Day in September, where you expected to consistently outperform the video game market?

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

I think the commentary in the prepared remarks is really to help continue unpack the conviction we have in the framework we put out for Investor Day and give a little bit more context and layering behind the various components and pieces. I think if you see the FY 2026 and the guidance we just put out, you can start to see the power in the model that we have today. If you look at margin expansion capability, the cash flow numbers plus 6% to plus 17%, what you see there is us continuing to build out how we drive growth in both components, both on the top line through growth and that continued through our core business, so our live service, massive online communities. And secondly, we want to be clear that, obviously, inside of that between '26 and '27 also be additional titles from our pipeline. But yes, to our point, we reiterated remain on track for the margin framework that we laid out back on Investor Day.

[Matthew Cost, Executive Director, Equity Research at Morgan Stanley]

Great. Thanks so much.

[Operator]

And our next question comes from the line of Eric Sheridan with Goldman Sachs. Your line is open.

[Eric Sheridan, Managing Director at Goldman Sachs]

Thanks so much for taking the question. Maybe I can ask a two parter on Battlefield. Given the approach you took to sort of have the game out in the community sort of in a beta test over multiple quarters now. What have been some of the key learnings about how to position Battlefield for creative and commercial success? And how would you compare some of those learnings to prior versions of the games and what you might have learned from bringing the game to market in prior years?

[Eric Sheridan, Managing Director at Goldman Sachs]

And the second part would be, is there any way to identify how to think about the growth investments behind Battlefield that may be aligned with the titles launch in the fiscal twenty twenty six guidance, just so we can line up elements of supporting growth against the potential for the franchise? Thank you so much.

[Andrew Wilson, CEO at Electronic Arts]

Let me take the first part of that, and then I'll hand hand it off to Stuart for the second part. This battlefield, as we've said many times, is the biggest battlefield we've ever made. And, of course, you would expect us to say that, but we've certainly had the biggest team behind it, and we've given them as much time as they need to get to real quality aligned with our core Battlefield community. If you go back through our Battlefield, all the way back to Battlefield four, I might I might argue that we've, you know, we've released incredible games every time. They've always been, you know, high quality.

[Andrew Wilson, CEO at Electronic Arts]

We've always worked closely with the community, but we haven't always worked as closely as we should have. We haven't always really worked to help them understand the things that we're building and for us to understand the things that they really want out of a Battlefield. We know that when we get it right, Battlefield is a giant franchise and and often the biggest shooter in the year. And so this time, we wanted to ensure that, one, our player base and our global community had a better understanding of the things that we were building and how we were building and some of the approaches that we're taking to building. But more importantly, we wanted them to have the ability to feedback on map construction, weapon lineup, progression, all of the things that make Battlefield great at Battlefield scale.

[Andrew Wilson, CEO at Electronic Arts]

And given that this is the biggest Battlefield ever, there was really no other way to go about that other than Battlefield Labs in the way we have. And I would tell you, we you know, we've been overwhelmed by the feedback, not just the positive feedback that our players are giving us around what we're doing, how we're doing it, the scale and nature of what we're doing, but also just their willingness to deeply engage with us through this process. You know, hundreds of thousands of people have have weighed into this and really given us feedback that are gonna help us tune and balance, this incredible scale game. And as we now as we move into the next phase, you know, we'll start to open up to to a wider audience, bringing in more across North America and Europe and starting with Asia. And so, again, this is all about two things.

[Andrew Wilson, CEO at Electronic Arts]

One is helping our community understand the nature of the things that we're building, but more important, have us understand the things that they want out of this game and ensuring we're tuning and balancing and polishing in a way that is aligned with their expectations. And we know when we get that right, the the opportunities is incredibly large.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Alright. To your second question, we think about unique investments this year versus last year and how we think about growth investment around Battlefield. We called out obviously our OpEx structure this year remains flat outside of the go to market cost of Battlefield, which are obviously unique versus the prior year. As you know, we expense as we go. So predominantly the R and D incremental this year is slight versus material, which is just costs that continue to increment themselves as we get closer to some aspects of game development that come later in the cycle as we release.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

You should also assume that we continue to invest behind the product post launch, which will be incremental in the year. But overall, I'd focus you that the biggest change year over year is the go to market cost, which we've called out as the only dominant driver investment structure for us. Outside of that, we've managed to continue to reallocate and continue to be disciplined in how we capture costs against our product and our strategy and we'll continue to do so quarter over quarter.

[Eric Sheridan, Managing Director at Goldman Sachs]

Great. Thank you.

[Operator]

And your next question comes from the line of Doug Creutz with TD Cowen. Your line is open.

[Doug Creutz, Managing Director at TD Cowen]

Hey, thank you. I just wanted to talk a bit about how to think about American football in the coming year. Obviously, college football '25, you had a huge amount of pent up demand and that that could create a tough comp depending on a lot of things. But just how are you guys thinking about the puts and takes for for that franchise this fiscal year and and how to think about potential growth?

[Andrew Wilson, CEO at Electronic Arts]

Yeah. I'll start just in terms of an overarching strategy for American football, and then I'll I'll let you kinda lean to more in in the forecasting and projection. The good news for us is American football and the economy of both NFL and college continues to grow, in both fandom and engagement broadly. And so our expectation is that overall, the sports will grow. And typically, where we deliver in line with fans' expectations, we have the benefit of that growth and and that acts as a multiplier for us.

[Andrew Wilson, CEO at Electronic Arts]

And we certainly expect that in the context of American football on a go forward basis. We have a big ambition around building the largest football community in this country and really being a leading digital football fan platform through interactive entertainment. The launch of college football in this past year was just the first step. And, again, I I acknowledge that there was almost certainly pent up demand having not launched the franchise for ten years. But I'd also say given the quality of the game that our team built, given the level of engagement that we had from the fan base, you know, those fans don't love college football any less this year than they did last year.

[Andrew Wilson, CEO at Electronic Arts]

And certainly, we look forward now to building much deeper connection between college and the NFL product this year and then building out much bigger social ecosystems around the combined franchise in future years, our expectation that we will continue to grow this business in line with the growth of the sport and benefit from the ongoing uptake of young fans with interactive entertainment.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Doug, your second part your question, should think that we've been pretty prudent and balanced for many of the reasons that kind of you outlined and Andrew built on. We know obviously last year was a record year. It's absolutely a tough comp and we would expect that Q2 likely could be a tougher comp based on the pent up demand for college football as well. We also expect to continue to build on learnings given its year two, how do we see the mix play out between the titles, how do we think about the incredible service that we saw continue for college and the opportunity for that next year. So overall in the guidance, as is general across the entire guidance for the fiscal year, we've been pretty pragmatic and balanced.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

But to Andrew's point, expectations both this year and beyond continue to drive growth through this franchise.

[Doug Creutz, Managing Director at TD Cowen]

Great. Thank you.

[Operator]

And our next question comes from the line of Chris Scholl with UBS. Your line is open.

[Christopher Schoell, Equity Research Analyst - Communications & Media at UBS Group]

Great. Thank you. Maybe a two part question. Appreciate you're now guiding in a very dynamic macro environment. To the extent the economy does soften, what areas of your business do you believe are most macro sensitive?

[Christopher Schoell, Equity Research Analyst - Communications & Media at UBS Group]

And any learnings from history that you would point to? And second question, we've seen your peers announce games at higher price points. How do you think about the pricing power for your own IP? And could we see you take a similar approach with your own key franchises going forward? Thank you.

[Andrew Wilson, CEO at Electronic Arts]

Great questions. The first on the macro, I think, you know, having been in this company now for twenty five years, I've, you know, I've had the great fortune of navigating many twists and turns in the macro environment. What has typically been the case is our industry, and in particular, our company, and more specifically, biggest franchises, have not been immune, but they've been incredibly resilient through even macro challenging times. Typically, you know, we've seen our biggest franchises perform very well, and there's really good reason for that. Entertainment is a fundamental human need.

[Andrew Wilson, CEO at Electronic Arts]

It's been with us since the beginning of time. At this point in time, our form of entertainment is the first form of entertainment for much of the global population, and that grows every year, as our industry continues to grow. And we represent incredible value. When you think about the amount of money a game cost, the amount of money it cost to extend and enhance that over the course of March of play, it still represents incredible value to get that entertainment fix. And so while we are always prudent and pragmatic and thoughtful as we navigate macro uncertainty, we do believe that if we continue to deliver, you know, incredible entertainment experiences, we continue to invest behind our biggest franchises that, remember, aren't just about entertainment, but are also about connection.

[Andrew Wilson, CEO at Electronic Arts]

This is where people spend their best time with their best friends, where they connect with them every day, to enjoy their best moments of the day. That, you know, even in a world where we may not be immune from a meaningful macroeconomic downtime, we do believe that we will be resilient, and we do believe that we can grow over the course of time through that. In terms of pricing power, again, our business is very different today than it was even just ten years ago. In a world where everything we did ten years ago was about selling shiny discs and plastic boxes in in retail shelves, well, that's still a part of our business. It's a significantly smaller part of our business.

[Andrew Wilson, CEO at Electronic Arts]

And we now have pricing represented everything from free to play all the way to deluxe editions and beyond. At the end of the day, whether we're doing something that cost a dollar or we're doing something that costs $10 or we're doing something that costs a hundred dollars, our objective is always to deliver incredible quality and, exponential value, for our player base. And what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

And Chris, just to close quickly. From a guidance perspective we put out, we have reflected no changes in our current strategy at this point.

[Christopher Schoell, Equity Research Analyst - Communications & Media at UBS Group]

Great. Thank you very much.

[Operator]

And our next question comes from the line of Andrew Merrick with Raymond James. Your line is open.

[Andrew Marok, Director at Raymond James Financial]

Thank you for taking my question. Now that the big major expected release has moved out of fiscal twenty six in the industry, I guess how do you see the rest of the gaming industry positioning potential releases over the next few months? And how does that impact your thoughts on the competitive landscape for the Battlefield launch window and subsequent performance expectations?

[Andrew Wilson, CEO at Electronic Arts]

I'm not sure I can comment on the rest of the industry and their launches or launch timing other than to say, typically today, games take many years to build and develop. And it's unlikely that if you weren't already ready to launch in this window, it may be hard to get ready and take advantage of what might be otherwise a less competitive window than we may have anticipated earlier. Relative to Battlefield, what we have said all along is we've been building towards a window, that we thought made the most most sense for Battlefield, but we wouldn't launch into a window that we thought truncated the value that we've invested into the franchise or the value that we think our players will derive from it once they jump in and start playing. I think now, without going too far, we believe that window is clearer than it was before, and we feel very good about launching Battlefield in FY '20 '20 '6.

[Andrew Marok, Director at Raymond James Financial]

Thank you.

[Operator]

And our next question comes from the line of James Heaney with Jefferies. Your line is open.

[James Heaney, SVP - Equity Research at Jefferies]

Great. Thanks guys for taking my questions. Maybe Stuart, you're guiding to some fairly impressive operating leverage in fiscal twenty twenty six. Can you just talk about what's specifically driving that? And if there's anything in particular you'd want to call out?

[James Heaney, SVP - Equity Research at Jefferies]

And then I had a follow-up for Andrew.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

Yes. Thanks, James. I think it's what we alluded to before and we were trying to indicate through the Investor Day. It's really the power of incredible IP at scale through a massive online community construct like Battlefield, also bringing Skate. And the ability for us that we've been carrying the cost of Battlefield, you know, and the multiple studios over a four year period already within the p and l.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

So you start to bring these IP to scale and get to market, We get to accelerate the top line at incredibly high margins. Their owned IP, Battleford, in instance, has a high PC penetration. So both of those enable us to get meaningful leverage from the business. We've also continued to be very disciplined around our investment structure. We've been deliberately continuing to make decisions on a regular basis that reallocate and reprioritize capital and so is our strategic growth model.

[Stuart Canfield, Chief Financial Officer at Electronic Arts]

You can see that as we continue to hold that investment structure, which we appreciate has been a headwind over the last two or three years, now you're starting to see that investment structure pay up in the growth and importantly the leverage of the business. And you should think that if we continue to have strength and expand beyond that guidance range, you'll see that leverage continue. And it's not that disaligned from the cash that I just talked to earlier on that question on the call, where you get plus 6% to plus 17% is an incredible alignment and proxy that you see in terms of how we get growth across the business. That is the power of the model we have. It's the virtue of expensing investments along the way, But most importantly, it's the IP, the own license state of those and the scale through service we can bring against them.

[James Heaney, SVP - Equity Research at Jefferies]

That's helpful. Then Andrew, could you just talk about how you're planning to market Madden versus CFB this year along with the MVP bundle? Just interested to hear your perspective on how important overall bundling is for your sports strategy going forward. Thank you.

[Andrew Wilson, CEO at Electronic Arts]

I think what we recognize is that there is a great many fans who love both college football and the NFL, and this is an opportunity for them to participate in both. It was it was a very successful bundle last season. At one time, you know, it was one of the most you know, we had, you know, Madden in the in the top 10, and we had college, and we had the bundle. Our expectation is that this year, there will also be a number of players, maybe even more players, that choose to jump into both college and the NFL, and and we will look to provide that opportunity for our player base. Otherwise, we'll we'll continue to drive Madden.

[Andrew Wilson, CEO at Electronic Arts]

We'll continue to drive college. But remember, the biggest part of our overarching strategy here is to build out the largest American football fan community in this country and be the leading digital football fan platform. And we believe we can do that through college football, through Madden, and through the ongoing social ecosystem we build around those two franchises that make it make even more sense for our player base to play both even if they aren't currently thinking about doing so.

[James Heaney, SVP - Equity Research at Jefferies]

Thank you both.

[Operator]

And our final question comes from the line of Eric Handler Your line is open.

[Eric Handler, Managing Director, Media & Entertainment Analyst at Roth Capital Partners, LLC]

Good afternoon. Thanks for squeezing me in. Wonder if you could talk about a little bit about the monetization impact of the World Cup? I know past couple World Cups, there's been some, like, delayed gratification because the World Cup brings people in. They don't necessarily spend right away, but then they spend later.

[Eric Handler, Managing Director, Media & Entertainment Analyst at Roth Capital Partners, LLC]

How do we think about the trajectory with the World Cup? And then also, do you think with the World Cup, next year in North America, what do you think that impact might have on on the game itself?

[Andrew Wilson, CEO at Electronic Arts]

Thank you for the question. Again, we've we've seen different outcomes of the World Cup over many, many World Cups and and having been deeply involved with with what was our FIFA franchise and our WebC franchise since 02/2004, I've seen many you know, the full spectrum of outcomes. One thing is almost certainly true and consistent through everyone, which is that when the world is thinking about football, that is that's great for our business, where we can offer the opportunity for fans to come together, compete, collaborate, and celebrate the world of football in the context of our franchise, that that's a great benefit to our business. It almost certainly is a great acquisition tool for us. It's absolutely a great engagement tool for us.

[Andrew Wilson, CEO at Electronic Arts]

And over the course of time, it also works out to drive growth in the business. Relative to it being in North America, the last time we came through World Cup, we actually grew our player base here by 50%. And so we think that is a that's a really big opportunity for us. Certainly, as the sport grows globally, it also grows here in North America. And with the tournament happening here and our ability to activate it deeply in and around the celebration of football in the context of our game and our game community, we think there is real upside there.

[Andrew Wilson, CEO at Electronic Arts]

Certainly, over the course of time as we grow through '26 through '27 into '28. Again, this is this is the biggest sport in the world. It continues to grow every year. We will be using all opportunities, to celebrate, global football, and we'll do that across console PC. And more importantly, we're doing that more in mobile, which gives us growth in new markets and new territories, even where they're not hosting World Cup.

[Eric Handler, Managing Director, Media & Entertainment Analyst at Roth Capital Partners, LLC]

Thank you.

[Andrew Wilson, CEO at Electronic Arts]

Well, thank thank you all for joining us today and for your thoughtful questions. As we wrap FY '25, this year stands out as a powerful reflection of our momentum and connection with players. The success of college football and the continued strength of FC drove another record year for EA SPORTS. The Sims closed the year with its strongest ever performance, reaffirming its place as a cultural icon and a vibrant platform for creativity and community. With a robust pipeline, we see the next two years as an important inflection point for our business.

[Andrew Wilson, CEO at Electronic Arts]

We couldn't be more excited about what we're building towards and our position for growth. Thanks again. Look forward to speaking next quarter.

[Operator]

And ladies and gentlemen, that concludes today's call and we thank you all for joining. You may now disconnect.

Participants

Executives

• Andrew Uerkwitz, VP - IR
• Andrew Wilson, CEO
• Stuart Canfield, Chief Financial Officer

Analysts

• Matthew Cost, Executive Director, Equity Research at Morgan Stanley
• Eric Sheridan, Managing Director at Goldman Sachs
• Doug Creutz, Managing Director at TD Cowen
• Christopher Schoell, Equity Research Analyst - Communications & Media at UBS Group
• Andrew Marok, Director at Raymond James Financial
• James Heaney, SVP - Equity Research at Jefferies
• Eric Handler, Managing Director, Media & Entertainment Analyst at Roth Capital Partners, LLC