Marcus Q1 2025 Earnings Report

Marcus EPS Results

• Actual EPS: -$0.54
• Consensus EPS: -$0.52
• Beat/Miss: Missed by -$0.02
• One Year Ago EPS: N/A

Marcus Revenue Results

• Actual Revenue: $148.77 million
• Expected Revenue: $145.50 million
• Beat/Miss: Beat by +$3.27 million
• YoY Revenue Growth: N/A

Marcus Announcement Details

• Quarter: Q1 2025
• Date: 5/6/2025
• Time: Before Market Opens
• Conference Call Date: Tuesday, May 6, 2025
• Conference Call Time: 11:00AM ET

Marcus (NYSE:MCS), together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates a family entertainment center and multiscreen motion picture theatres under the Big Screen Bistro, Big Screen Bistro Express, BistroPlex, and Movie Tavern by Marcus brand names. The company also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, it provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; and manages condominium hotels under long-term management contracts. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

Marcus Q1 2025 Earnings Call Transcript

Key Takeaways

• Consolidated Q1: Revenue rose 7.4% to $148.8 million (boosted by four extra operating days), while operating loss widened to $20.4 million and adjusted EBITDA loss was $0.3 million.
• Theater division: Q1 revenues increased 7.5%, with comparable admission revenue up 1.3% and attendance up 6.9% (fiscal days), but adjusted EBITDA fell to $3.7 million due to higher film costs (+2.4 ppt of admissions) and elevated labor hours.
• Hotel division: Revenues grew 7.2% to $61.3 million and RevPAR rose 1.1% (ADR +8%), despite a 4 ppt headwind from the Hilton Milwaukee renovation, driving a $1 million increase in adjusted EBITDA and strong group booking pace (2026 +20%).
• Liquidity & capital allocation: Ended Q1 with $12 million in cash and $192 million liquidity, maintained a 31% debt-to-capital ratio and 2× net leverage, invested $23 million in CapEx (mainly hotel renovation) and repurchased $7.1 million of stock.
• Outlook & investments: Management remains optimistic for FY ’25 with a robust film slate and summer ramp, balanced by hotel demand, while executing strategic initiatives like ScreenX expansions, concession upgrades and continued property renovations.

Presentation

[Operator]

Good morning, everyone, and welcome to Marcus Corporation's First Quarter Earnings Conference Call. My name is Lydia, and I'll be your operator today. At this time, all participants are in listen only mode. We'll conduct a question and answer session towards the end of this conference. As a reminder, this conference is being recorded.

[Operator]

Joining us today are Greg Marcus, Chairman, President and Chief Executive Officer and Chad Paris, Chief Financial Officer and Treasurer of Marcus Corporation. At this time, I'd like to turn the program over to Mr. Paris for his opening remarks. Please go ahead, sir.

[Chad Paris, CFO & Treasurer at The Marcus]

Thank you, operator. Good morning, everyone, and welcome to our fiscal twenty twenty five first quarter conference call. I need to begin by stating that we plan to make a number of forward looking statements on our call today, all of which we intend to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act. Our forward looking statements may generally be identified by our use of words such as we believe, anticipate, expect or words of similar import. Our forward looking statements are subject to certain risks and uncertainties, which may cause our actual results to differ materially from those expected.

[Chad Paris, CFO & Treasurer at The Marcus]

Listeners are cautioned not to place undue reliance on our forward looking statements. The risks and uncertainties which could impact our ability to achieve our expectations identified in our forward looking statements are included under the heading Forward Looking Statements in the press release we issued this morning announcing our fiscal twenty twenty five first quarter results and in the Risk Factors section of our fiscal twenty twenty four annual report on Form 10 ks, which you can access on the SEC's website. We will also post all Regulation G disclosures when applicable on our website at marcuscorp.com. The forward looking statements made during this conference call are only made as of the date of this conference call and we disclaim any obligation to publicly update such forward looking statements to reflect subsequent events or circumstances. In addition, we routinely post news releases and other information regarding developments at our company that impact our investors, customers, vendors and other stakeholders.

[Chad Paris, CFO & Treasurer at The Marcus]

You should look to our website marcuscorp.com as an important source of information regarding our company. We also refer you to the disclosures we provided in today's earnings press release regarding the use of adjusted EBITDA, a non GAAP measure used in evaluating our performance and its limitations. A reconciliation of adjusted EBITDA to the nearest GAAP measure is provided in today's release. All right. With that behind us, let's begin.

[Chad Paris, CFO & Treasurer at The Marcus]

This morning, I'll start by spending a few minutes sharing the results from our first quarter with you and discuss our balance sheet and liquidity. I'll then turn the call over to Greg, who will focus his prepared remarks on where our businesses are today and what we are seeing ahead. We'll then open up the call for questions. Our first quarter is always a seasonally challenging quarter in both of our businesses with typically a lighter movie slate coming out of Hollywood and slower leisure travel at our Midwestern hotels during the winter months. As we headed into the year, we expected several dynamics to influence our results, some positive and some negative with a net result that would achieve growth in our first quarter.

[Chad Paris, CFO & Treasurer at The Marcus]

First, with our fiscal quarter transitioning to a traditional calendar quarter ending on March 31, we had four additional operating days in both of our businesses compared to the prior year quarter that favorably impacted our reported growth. Two of these days were during the busy week in theaters between the Christmas and New Year's holidays and the other two days were during the slower period at the March. I'll get to the numbers in a moment, but the favorable impact of the calendar change played out as expected and the impact of the shift in future quarters will be significantly less meaningful. Further details on our fiscal calendar change can be found in today's earnings release. Second, in theaters, we expected an improved movie slate would drive attendance growth compared to last year's Hollywood strike impacted slate.

[Chad Paris, CFO & Treasurer at The Marcus]

While the carryover of films from the holidays into the New Year certainly was better than a year ago, it wasn't enough to offset several films that underperformed expectations, particularly when comparing against last year's strong performance of Dune two. As we will cover shortly, things turned around in a big way in April with several positive surprises, but the first quarter box office came up short of our expectations. Finally, in the hotel division, we are navigating a major renovation at the Hilton Milwaukee with a significant number of guest rooms out of service during the quarter. While this project is intentionally being done during our seasonally slower months and we have the unique ability to shift business to our two other hotels in the market, we knew this was going to be an operational challenge. Our team navigated this exceptionally well.

[Chad Paris, CFO & Treasurer at The Marcus]

And as you will hear today, our hotel division results were able to overcome this headwind and achieve revenue and RevPAR growth. I'll start with a few highlights from our consolidated results for the first quarter of fiscal twenty twenty five. Consolidated revenues of $148,800,000 increased $10,200,000 or 7.4% compared to the prior year quarter with revenue growth in both divisions. The four additional operating days due to the change in our fiscal quarter favorably impacted consolidated revenue by $9,200,000 Operating loss for the quarter was $20,400,000 a decline of $3,700,000 compared to the prior year quarter. I'll cover the divisional operational results in a moment, but at a consolidated level, the operating loss was negatively impacted by a $1,800,000 increase in depreciation expense primarily related to last year's hotel renovations placed in service and a $1,000,000 increase in non cash stock based compensation expense and was favorably impacted by a $1,400,000 gain on the disposition of property during the quarter.

[Chad Paris, CFO & Treasurer at The Marcus]

Consolidated adjusted EBITDA for the first quarter was a loss of $300,000 a decrease of $2,600,000 over the first quarter of fiscal twenty twenty four. While we don't like to backtrack, we always stress that the road back is not a straight line. And if there was a quarter to face challenges, this was the one as the overall impact to cash flow was small in the big picture of our expectations for the year. Turning to our segment results. I'll start this morning with our Theater division.

[Chad Paris, CFO & Treasurer at The Marcus]

First quarter fiscal twenty twenty five total revenue of $87,400,000 increased 7.5% compared to the prior year first quarter. The four additional operating days including two significant days between the December holidays favorably impacted theaters revenue by $7,100,000 or 8.7%. For our fiscal first quarter twenty twenty five comparable theater admission revenue increased 1.3% and comparable theater attendance increased 6.9% compared with our fiscal first quarter twenty twenty four. On a straight calendar quarter basis, first quarter twenty twenty five comparable theater admission revenue decreased 14 and comparable theater attendance decreased 8% compared to the prior year first calendar quarter. When using our comparable fiscal days according to data received from Comscore and compiled by us to evaluate our first quarter results, United States box office increased 3.1% during our fiscal twenty twenty five first quarter compared to U.

[Chad Paris, CFO & Treasurer at The Marcus]

S. Box office receipts during our fiscal twenty twenty four first quarter, indicating our performance trailed the industry by approximately 1.8 percentage points. On a straight calendar quarter basis, we were also 1.8 percentage points below the performance of The U. S. Box office.

[Chad Paris, CFO & Treasurer at The Marcus]

We attribute our lower box office performance primarily to the differences in our pricing strategies during the quarter compared to those of other major exhibitors and we believe our 8% attendance decrease for the calendar quarter performed better than our peers in the industry. As you know, that attendance outperformance benefits us at the concession stand and anywhere else that attendance drives ancillary revenue such as pre show advertising. We also believe that it drives more habitual moviegoing, which at this point on the road back is very important. Average admission price decreased 5.1% during the first quarter of fiscal twenty twenty five compared to last year, which was primarily due to an unfavorable ticket mix with an increase in child attendance resulting from an increased number of family films compared to the first quarter last year as well as the impact of our strategies to drive attendance through various value oriented promotions and programs that are designed to encourage repeat moviegoing that I just discussed. Our average concession food and beverage revenues per person at our comparable theaters increased by 0.8% during the first quarter of fiscal twenty twenty five compared to last year's first quarter, which was primarily due to inflationary pricing changes.

[Chad Paris, CFO & Treasurer at The Marcus]

During the first quarter of twenty twenty five, we faced two cost challenges compared to the first quarter last year. First, our top 10 films in the quarter represented approximately 66 of the box office in the first quarter of fiscal twenty twenty five compared to 62% for the top 10 films in the first quarter last year. '6 of the top 10 films in our first quarter this year were fourth quarter releases that carry over into the first quarter including the holiday blockbuster films. Our first quarter of twenty twenty five also included five days during the week between the December holidays, which drove a higher proportion of our Q1 box office towards the holiday films. The higher film cost on these holiday blockbusters and a more concentrated film slate resulted in an approximately 2.4 percentage point increase in overall film cost as a percentage of admission revenues.

[Chad Paris, CFO & Treasurer at The Marcus]

In addition, our labor costs in the first quarter of twenty twenty five were higher compared with the first quarter of twenty twenty four. As we shared on our first quarter call last year, operating hours and staffing levels were significantly reduced during the first quarter of twenty twenty four, particularly during January and February due to a weaker film slate following the Hollywood strikes and a shorter carryover of holiday films. With an anticipated improvement in the film slate in the first quarter of fiscal twenty twenty five, we returned to more traditional operating hours and staffing levels resulting in higher labor costs. In addition, the lower than expected opening weekend performance from certain films during the first quarter of twenty twenty five resulted in reduced labor efficiency on the lower than expected attendance. While we believe that we can tighten up that performance in the future, once again we also see the normalized operating hours as an investment in repeat moviegoing.

[Chad Paris, CFO & Treasurer at The Marcus]

Being reliably open for customers when they can come is important and as attendance rebuilds it will allow us to build from a bigger attendance base. As a result of these two cost pressures, Theater division adjusted EBITDA during the first quarter of fiscal twenty twenty five was $3,700,000 compared to $6,200,000 in the prior year quarter. Turning to our Hotels and Resorts division, revenues were $61,300,000 for the first quarter of fiscal twenty twenty five, an increase of 7.2% compared to the prior year. Total revenue before cost reimbursements at our seven owned hotels increased over $4,300,000 or 8.9% over the first quarter of fiscal twenty twenty four. The four additional operating days due to the change in our fiscal quarter favorably impacted hotels revenue by $2,100,000 RevPAR for our comparable owned hotels grew 1.1 during the first quarter compared to the prior year, which resulted from an overall occupancy rate decrease of 3.4 percentage points offset by an 8% increase in our average daily rate or ADR.

[Chad Paris, CFO & Treasurer at The Marcus]

Our average fiscal twenty twenty five first quarter occupancy rate for our owned hotels was 50.3%. Our occupancy rate decrease was negatively impacted by the Hilton Milwaukee renovation while guest rooms were out of service. While we were able to shift business to our two other hotels, the Pfister and St. Kate, to mitigate the impact of the renovation on the overall portfolio, on peak weekend nights, there was some occupancy displacement from business turned away due to the reduced available rooms. We estimate that the renovation negatively impacted our RevPAR growth by nearly four percentage points during the first quarter.

[Chad Paris, CFO & Treasurer at The Marcus]

According to data received from Smith Travel Research, comparable competitive hotels in our markets experienced RevPAR growth of 6.7% for the first quarter of twenty twenty five compared to the first quarter of fiscal twenty twenty four, indicating that our hotels underperformed the competitive set by 5.6 percentage points. Our lower performance relative to the competitive sets results primarily from group displacement at the Hilt Milwaukee while under renovation, which we believe unfavorably impacted RevPAR by nearly four percentage points, while favorably impacting competing hotels RevPAR growth by one percentage point. After adjusting for the impact of the Hilton Milwaukee renovation, we believe our hotels RevPAR growth was within less than one percentage point of the competitive set and attributed slightly lower performance to new hotel room supply within one of our markets. When comparing our RevPAR results to comparable upper upscale hotels throughout The United States, the upper upscale segment experienced an increase in RevPAR of 2.8% during our first quarter compared to the first quarter of twenty twenty four indicating that our hotels underperformed the industry by 1.7 percentage points, but outperformed the industry by two percentage points when adjusting for the estimated impact of the renovation. With the continued growth in group business and events, our banquet and catering operations continue to grow with food and beverage revenues up 10% in the first quarter of fiscal twenty twenty five compared to the prior year.

[Chad Paris, CFO & Treasurer at The Marcus]

Hotels other revenues grew 11.4% primarily due to improved ski season at Grand Geneva Resort and Spa and from fees generated from an all hotel group buyout at one of our condo hotel properties. Finally, hotels adjusted EBITDA increased $1,000,000 in the first quarter of fiscal twenty twenty five compared to the prior year quarter. Shifting to cash flow and the balance sheet. Our cash flow from operations was a use of cash of $35,300,000 in the first quarter of fiscal twenty twenty five compared to cash used by operations of $15,100,000 in the prior year quarter. With the increase in cash used primarily due to the timing of payments of accounts payable following a stronger holiday period and the lower EBITDA.

[Chad Paris, CFO & Treasurer at The Marcus]

As a reminder, our cash flow from operations in the first fiscal quarter is historically impacted by seasonal changes in working capital resulting from the slowdown in our businesses following the peak holiday season and by the timing of various year end accounts payable and compensation payments. Total capital expenditures during the first quarter of fiscal twenty twenty five were $23,000,000 compared to $15,400,000 in the first quarter of twenty twenty four. A large portion of our capital expenditures during the first quarter were invested in the Hilton Milwaukee renovation with the balance going to maintenance projects in both businesses. Our capital investments and renovations projects have progressed as planned and we continue to expect capital expenditures for fiscal twenty twenty five of 70,000,000 to $85,000,000 recognizing that the timing of several of our planned expenditures are still just estimates at this time. We are finalizing the scope and timing of various projects in the second half of the year and the actual timing of these projects will impact our final capital expenditure number for the year.

[Chad Paris, CFO & Treasurer at The Marcus]

We will update our capital expenditure estimates as the year progresses. Our balance sheet remains strong and we ended the first quarter with $12,000,000 in cash and over $192,000,000 in total liquidity with a debt to capitalization ratio of 31% and net leverage of two times. Finally, as we announced in today's release, during the quarter, we repurchased approximately 424,000 shares of our common stock for $7,100,000 in cash. Our strong balance sheet and confidence in our businesses gives us the ability to continue investing in our businesses and pursuing growth, while returning capital to shareholders through our quarterly dividend and opportunistic share repurchases. We will continue to allocate capital with a balanced approach that supports our strategic priorities, while pursuing investments that provide the most attractive long term returns to shareholders.

[Chad Paris, CFO & Treasurer at The Marcus]

With that, I'll now turn the call over to Greg.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Thanks Chad. Good morning everyone. As we entered 2025, our plan for the year projected growth in both of our businesses. In theaters, we expected a stronger movie slate to drive significant growth, while in hotels we expected a stable macroeconomic environment supporting slow but steady growth. While our outlook for the full year remains positive and optimistic our path for the year looks a little different today than it did as we began the first quarter.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

In theaters while the first quarter didn't play out as expected in April we made up the lost ground versus last year and then some. The summer ahead looked strong. In hotels, the first quarter exceeded our expectations and while bookings remain strong, economic uncertainty has elevated. It's periods like these and I'm glad that we have a diversified business model that can provide a counterbalance when conditions may change in one of our businesses. I'm excited for the seasonal ramp up coming in the months ahead and our teams are ready to execute.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We're maintaining our focus on long term value creation while managing the short term dynamics. I'll start with our theaters division. While the first quarter box office got off to a better start than last year with improved carryover of the holiday films, including family content that played well in our markets, the first quarter lacked big contributions from major tentpole films. And some films didn't attract the audiences that the industry had hoped. As I've said many times before, it's difficult to predict which individual films are going to work and there are always going to be surprises both positive and negative.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

With that said, one quarter does not make a year and over time we continue to expect growth. To illustrate this point, through the first two months of twenty twenty five, the domestic box office was up 19% over last year. One month later at the end of the first quarter, the domestic box office was down 12%. Now after a very strong April, the industry is up nearly 16% through this last weekend and we're building momentum heading into this busy summer moviegoing season. We remain focused on driving attendance through our programs that promote and incentivize repeat moviegoing and continue to believe our strategy is showing early signs of positive results.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

For the second quarter in a row, our comparable theater attendance growth was better than most of our national peers and this will continue to be an area of focus. While box office growth relative to the nation is one of several measures we look at to evaluate our performance, we're also focused on optimizing total revenue growth including ancillary revenue and the ultimate contribution that each incremental customer brings to the bottom line. As I discussed last quarter, while these pricing strategies create a short term headwind to our mission per caps which were down in the first quarter as we expected, we believe that they are important drivers of long term future attendance. In addition, we believe it is important to be thoughtful on pricing in a potentially slowing economy and we will approach future pricing changes with this in mind. We continue to optimize our regular ticket prices in our markets to ensure we remain competitive and offer an attractive value to all types of customers while capturing a premium during our peak demand periods.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

In addition to our focus on attendance, our team has also been executing several investment projects focused on increasing per capita revenues. First, we recently completed the conversion of three new ScreenX auditoriums at theaters in Illinois, Minnesota and Ohio, adding to our initial test location in Wisconsin. Customers have enjoyed the immersive experience of the two seventy degree panoramic screen that extends the projection to the side walls for select scenes and we're excited to expand this premium large format offering to additional locations. The new ScreenX auditoriums premiered on May 1 in time for the weekend opening of the Thunderbolts and enjoyed large crowds and strong customer demand. Second, we are currently under construction to add concession stands to three of our Dine in Movie Tavern locations in New York, Pennsylvania and Kentucky.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

These locations previously only offered customers concessions, food and beverage ordering through our mobile app or at the bar for delivery to your seat. By adding walk up concession stands where customers can order all food and concession items as well as pickup for mobile concession orders and self serve soda, we expect to capture higher per capita concession sales while streamlining labor from our service delivery model at these locations. We piloted concession stands at three other Movie Tavern locations and we expect these three additional locations to operate with a new model by the middle of the summer. In April, we were with our theater team at CinemaCon and once again, our studio partners, film directors and talent all continue to reaffirm the importance of theatrical exhibition and our role in elevating their content. Not only do we continue to see an increasing supply in the pipeline from the major studios, but it was truly exciting to see the serious commitment to theatrical exhibition from Amazon MGM with a film slate that will continue to grow over the next few years.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

While there is an important ongoing industry discussion regarding the appropriate length of the exclusive theatrical window, there is wide acknowledgement that theatrical exhibition plays a critical role to the overall movie and media ecosystem. Second, we got a closer look at the film slate for the rest of the year and into 2026 and we remain very optimistic about the coming attractions. As I alluded to earlier, April was a great positive surprise in several ways. Of course, everyone is thrilled with the record breaking Minecraft movie, but the month was much more than that with The Amateur, The King of Kings and Sinners all exceeding pre opening industry projections and holding very strong in the following weeks. In addition, the twentieth anniversary re release of Star Wars Episode III Revenge of the Sith with a $25,000,000 weekend contribution to the box office is a great example of just how much audiences prefer to see movies in the big screen.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Summer movie season kicked off last weekend with the opening of the Thunderbolts, which continued the string of strong openings that began in April and will be followed by a number of big titles including The Final Reckoning, F1, Rebirth, Superman and The Fantastic Four. The summer will also be full of widely appealing family features such as Lilo and Stitch, How to Train Your Dragon, Elio, Smurfs and The Bad Guys two. The fallen holiday film slate is also exciting with Tron Ares, Wicked For Good, Zootopia two and Avatar Fire and Ash just to name a few. There are many more great films coming noted in today's earnings release. Looking even further ahead, the 2026 film slate also looks strong with major franchises including Avengers Doomsday, Spider Man four, Super Mario Brothers Movie two, Moana, Jumanji three, Toy Story five, Mega Manions and The Mandalorian and Groove just to name a few.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

In summary, we remain positive and optimistic about the road ahead and the long term future for the industry and our theater business. Moving to our Hotels and Resorts division. You've seen the segment numbers and Chad shared some additional detail on the performance metrics including our continued RevPAR growth and strong average daily rate growth. As we've discussed in past years, there is significant seasonality in our hotel business given that most of our company owned hotels are located in the Midwest. We often lose money in this division during the winter months and in the first quarter of fiscal twenty twenty five, we achieved $1,000,000 of positive adjusted EBITDA, which benefited from the four extra days in the quarter and improved winter weather that helped the ski season at Gran Geneva.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

There were a few notable items in the quarter I would like to highlight. We were able to drive higher rates this quarter due to our continued focus on optimizing revenue management. Strong weekend demand due to the improved ski season at Grand Geneva, we were able to drive significantly higher transient rates. In addition, we were able to create some rate compression in the Milwaukee market with the reduced available room count due to the Hilton renovation. While this helped us with ADR, the renovation negatively impacted occupancy and RevPAR during the quarter as Chad described.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

RevPAR grew at four of our seven owned hotels with average daily rate growth at five hotels and occupancy growth at two out of seven hotels resulting in overall RevPAR growth of 1.1%. Milwaukee hosted the opening weekend first and second rounds of the men's NCAA Basketball Tournament and our properties hosted four of the eight teams playing at Fiserv Forum. While we don't get this event every year, it's a great event for the market to host in March during one of our seasonally slower months and the proximity of our hotels to the arena make them an attractive option to the teams and fans. Group business during the quarter was generally stable and our team is doing a great job capturing our share of the group business. The bookings continue to look solid with our group room revenue bookings for fiscal twenty twenty five or group pace in the year for the year running just slightly ahead of where we were at this time last year, even when including the RNC group business in the prior year.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

That was the Republican National Convention. Even more encouraging, group room pace for 2026 is up 20% ahead of where we were at this time last year for the next year out. Banquet and catering pace for the remainder of fiscal twenty twenty five is similarly ahead of where we were at this time last year. Finally, a quick project update on the Hilton Milwaukee renovation. The project continues to progress as planned and as of today, we've completed and returned to service approximately 65% of the five fifty four guest rooms we will be renovating.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We are on track to have the remaining rooms back in service by June 30 with the meeting space and ballroom renovations continuing later into the summer. The newly renovated rooms look fantastic and when we are done with the project, our historic hotel will feel like new. Will be a great complement to the city's newly expanded convention center. As our hotel division heads into the busier spring and summer travel months, we believe the investments we are making in our properties puts us in a great position to win in our markets. While we've not yet seen any meaningful change in demand or significant cancellations of group business at our portfolio hotels, it's important to acknowledge the increased level of economic uncertainty compared to just a few short months ago.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Our portfolio of upper upscale Midwest hotels and primarily drive to destinations has historically experienced less volatility than coastal fly to markets. With that said, if we begin to see softness, we are prepared to react and adjust quickly. Finally, we've discussed several of the investments we've made in both we're making in both businesses and as planned, this is going to be a significant year for capital expenditures as we reinvest in our assets for future growth and long term returns. In addition, as Chad discussed, we also allocated capital this quarter to return to shareholders through opportunistic share repurchases. We have confidence in our businesses and a strong balance sheet that allows us to move quickly when we see good opportunities and this is one example of us executing when we see great value in our stock.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Over the last four quarters, we've now returned over $25,000,000 or approximately $0.78 per share to shareholders between our quarterly dividend and share repurchases. We will continue to balance investing in our businesses for future growth and returning capital to you, our shareholders. Before we open the call up for questions, I want to once again thank all the people that work so hard every single day making our ordinary days extraordinary for our guests. We talk a lot about the investments that we make in our businesses, but we can never lose sight of the fact that our people are our most important asset. And they proved that once again this quarter.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

With that, at this time, Chad and I would be happy to open up the call for any questions you may have.

[Operator]

Thank you. Our first question comes from Patrick Schall from Eric Wold with Texas Capital Securities. Please go ahead. Your line is open.

[Eric Wold, Executive Director, Equity Research at Texas Capital Securities]

Thank you. Good morning, guys. A couple of questions. I guess, first off, Chad, you mentioned that concessions per patron were up less than 1%, zero point eight % on inflationary pricing changes. I guess, would that indicate that either incidents and or basket size declined?

[Eric Wold, Executive Director, Equity Research at Texas Capital Securities]

And if so, do you read that as more slate driven or a shift in kind of consumer spending levels of the heater?

[Chad Paris, CFO & Treasurer at The Marcus]

Yeah. Eric, the change in F and B per caps really was almost entirely pricing, and we just did less of it this year than we have the last few years with higher levels of inflation. On an incidence and on a basket size, not a lot of change this quarter, really nothing worth mentioning. So it's pretty similar to what we saw a year ago.

[Eric Wold, Executive Director, Equity Research at Texas Capital Securities]

Okay. And just in general, what are your views on your ability to take price if you need to, if certain inputs start getting pressure on the cost side?

[Chad Paris, CFO & Treasurer at The Marcus]

Yeah. I mean, we've done a lot of price in the last three years. And candidly, our customers have been willing to do it on a on a experience out of the home and and have spent, And we haven't seen negative impacts from it. That being said, in a softening environment, a macroeconomic environment, we're going to be thoughtful about it. But our experience in the last couple of years has been we've been able to manage through it and pass it through as needed.

[Eric Wold, Executive Director, Equity Research at Texas Capital Securities]

Got it. And then just follow-up question, kind of similar on the hotels and resort side. I guess as you get towards the end of the Hilton Milwaukee renovation later this year, do you view that as as providing opportunity to to take price at that location or view it more as, you know, ability to hold price in some kind of a renovation that needed to happen to be be more competitive, I guess? And then just a kind of larger picture, how competitive do you view that market becoming once the the, you know, kind of, convention center demand continues to ramp?

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

You know, I think it's I think you actually your last point is what really highlights it, Eric. I think I can say a little bit of both. I think that we, you

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

know, we we had to do the renovation.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

I mean, it just it was time. And so a piece of the work is just keeping you in place. But, you know, part of it, it was an investment knowing what was coming with the convention center. And we're seeing, and the initial results out of what's going on in the convention center look good. We're seeing good we're seeing bookings happen, and we should be a beneficiary of that.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We will have the, we will be the first choice hotel. I mean, we just have we will have the newest, nicest hotel convention connected to the convention center. So that should that should benefit us.

[Chad Paris, CFO & Treasurer at The Marcus]

The other thing I'd add, Eric, is as you know, we've done several major renovations at our properties over the last three years now between Grand Geneva and Pfister and now Hilton Milwaukee. And what we we tend to see once we complete them is that, you win the you win the group business when you're redoing the meeting spaces and the banquet, and ballroom spaces. And so because you're the newest venue in the market. And so I would expect that we should be able to win on group business at Hilton Milwaukee certainly more than we have in the last several years just because the product is going to be fresh and there's a premium related to that.

[Eric Wold, Executive Director, Equity Research at Texas Capital Securities]

Perfect. Thank you both.

[Operator]

Next in queue, have Patrick Shaw with Barrington Research. Please go ahead.

[Patrick Sholl, Vice President at Barrington Research Associates]

Hi, good morning. Just a question on, ticket pricing. Curious if there you could also provide any detail on the impact of, the Marcus Movie Club, subscription product and the impact that that's had as consumers have taken that up.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We're pleased with the initial results. It is still just such early days as we've talked about before, Pat. And the impact right now is maps is very minimal. But we're pleased with the uptake and it's moving in a direction and setting toward where we think it should get to. And we won't see you know, if you wanna drive comparisons because our, you know, our program is like one of our one of our peers.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

It is we we may though we may not see the level of penetration that that they've seen because our Tuesday program is so strong. And so we're able to cover a chunk of the discount customer on Tuesday. But people like the program, and and and we like the value it's providing, and we like the direction we're going in.

[Patrick Sholl, Vice President at Barrington Research Associates]

Okay. And on the hotel side, with the group pace coming in, sounds like so far up year over year just on a reported basis from what you're you're talking. Could could you talk about, like, if that's, like, driven by specific markets? If that's, like, as you've you've talked about the, convention center in Milwaukee, if that's the main driver or if it's more broad based in terms of your Midwest markets?

[Chad Paris, CFO & Treasurer at The Marcus]

Pat, I I would I would say it really gets to one of my earlier comments is in the in the properties that we recently renovated and refreshed in the years that follow, you to win on group business. And so, we are doing really well at Grand Geneva. Pfister has done well. And then even at some of our assets that aren't most recently renovated, St. Kate has done a nice job of capturing business.

[Chad Paris, CFO & Treasurer at The Marcus]

So it's a number of our key properties. I wouldn't say it's across all markets. Each market sort of has its own dynamics and some of that is driven by events that are happening in the market more specific assets. But we're seeing it in several different places across the portfolio.

[Patrick Sholl, Vice President at Barrington Research Associates]

Okay. Thank you.

[Operator]

Our next question comes from Mike Hickey with Benchmark Company. Please go ahead.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

Hey, Greg. Hey, Chad. Nice quarter, guys. Obviously, conditions. Thanks for taking our questions.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

I guess, on Q2, looks like the whole slate here is sort of rocking. Minecraft center is obviously, very strong in April. Thunderbolts kicked off the summer slate. Greg also, I think, exceeded most people's expectations. Just curious in your view, what's driving the strength here and how durable do you think it is and why should we sort of expect the momentum to continue?

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

I think Greg you called out '26 is also looking good. So just curious all the pieces to that outlook.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Look, I think it's a couple of

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

things.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

First of all,

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

you know,

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

all all those subjective quality has been very good, you know, and not just not just tentpole films, you know. You I I I really enjoyed with the amateur. I I thought it was really good. The you you had a weekend. Was it two weekends ago?

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

You had four films all about $20,000,000. You know, that we haven't seen in a long time. And that shows something that shows something broad based. That's healthy for the market because that means you're attracting different demos, getting more people back to the movies. That's really good.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

And then you had my favorite thing. Everyone always says to me at some point, what are you most looking forward to? And I always say, I don't know. I'm looking forward to the surprise. Sinners was the surprise this quarter so far, and I'm looking forward to more of it.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Not many people, you know, look at it. Ryan Cooler, you know it's gonna be a good you you feel like it should be a good movie with Michael b Jordan. But it was it was great, and I went and saw it and then thoroughly enjoyed it and it was and it was it was a surprise. And so we never know what's coming our way. Surprises work both directions sometimes as we saw in the first quarter.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

But overall, you know, seeing that that breadth of product was very heartening. The

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

you're obviously being very opportunistic on your pricing, and you see that in the headwinds on your ATP here. Greg, is that sort

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

of your

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

normal playbook when you sort of you and your family have managed the business over the many decades? Is this sort of normal for you to be sort of opportunistic on price reductions led by promotions to sort of offset the recessionary impact on your consumers?

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

I think really what it is, it was something that we picked up probably in over probably the last ten years. It was a real focus on the importance of attendance, you know, and the and and and how that that really, you know, box office. Obviously, you don't take people to the bank, you take the money to the bank. And so we we we ultimately look at what the box office is, but not just the box office because, you know, I could charge the most in the whole business and drive, you know, four people in the door, but then only the only those four are buying concessions and being subjected to advertising and all the different ancillary ways we make money. So and then just the health of more people going to the movies, building up that habit.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

So we just have had a a big focus on attendance and trying to make sure that we are that that we're striking the right balance. Having that hotel side in us makes us think a lot about revenue management so we maximize revenue. But that also attendance matters. And we saw it. The results are showing that.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We we led the league in in attendance growth for sure or it was supposed to be in attendance and change in attendance. And we believe that's a long term investment. We'll continue to tweak and we constantly look into pricing and it's getting more and more complex and more and more thoughtful. I'm I'm gonna say this half jokingly, but I really hope AI just tells us what the charge is one of these days. But we think it should help.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

Nice. The on the attendance, I guess, you know, one of the pushbacks as a movie goer when you go into the theater, Greg, and there's big lines at the concession stand, it kind of makes you maybe want to skip it. So I guess attendance is great, but sort of how do you manage that incremental boost in attendance at the concession stand whether it's maybe through digital purchases or maybe unique ways to sort of manage the congestion of all the people going into concessions?

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Yeah. You you actually, you hit the nail on the head. It's we we believe and the the time is coming and we're working on it right now to the the digital will be the the solution to that. Getting more people we know that our our basket size increases when people order digitally and our and our per cap should go up. That increase in per cap should allow us to make an investment in technology to help serve to help that, what we believe will be a virtuous cycle.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Know, you invest in the technology, you make it easier, more people use it, and we drive more a higher per cap. And we think that's where it's gonna go. I can't tell you for sure. We're still in early days, but that will help reduce those lines. And as the labor markets are challenged and they have been for a long time, that will help us deal with that problem that you bring up, Mike.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

Cool. Last question. Thanks guys for taking all these. Just on the labor expense impact, you noted higher labor costs from increased operating hours relative to last year which is obviously being influenced by the strike impacted quarter. Can you provide more details on staffing levels how they're trending and whether that labor pressure will continue in Q2 or later in the year?

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

Thanks guys.

[Chad Paris, CFO & Treasurer at The Marcus]

Yes, Mike. I mean I think a lot of this really gets to the comp in the quarter, in particular how much we reined in operating hours and tightened labor management staffing levels last year when we knew that we were going to have this extended period between, call it, mid January and really late February going into the launch of Dune, where we really batten down the hatches and manage labor tightly. The operating hour increase was 7% year over year in the quarter on comparable days. So that gives you a sense of how much we tightened it last year. I would characterize our staff our operating hours this year in the first quarter is more of a return to normal than that we extended them.

[Chad Paris, CFO & Treasurer at The Marcus]

That being said, we do have some opportunity to improve labor efficiency. That's probably where reacting very quickly when things don't pan out as you expect in attendance. Reaction time there, there's some room for improvement. But I think that what we see in Q1 is not something that I would model going forward. It was more an idiosyncrasy of of the the comp in the quarter.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

Yeah.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

I mean, I feel it's a tough balance. Right? It's you because, you know, you wanna give people work because you wanna be able to have staff when you need it so that the concession lines aren't so long when the people show up. And yet the other side of it is you wanna control your expenses when there's nobody showing up. And it's like it happened in the first quarter.

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

I don't think nobody, but less less people. But, you know, but could we do better? Yeah. We could

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

do better. I know we could. And the

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

team is focused on that. But it's a tough balance and and we and we deal with every day.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

Greg, wildcard question for you. I don't think Trump's listening to this call. Maybe he is, but, you obviously, there is some commotion noise yesterday on the tariff commentary. But I think, if anything, it did highlight that we've lost a lot of jobs in The U. S.

[Mike Hickey, Equity Research Analyst at The Benchmark Company LLC]

On the film development side, particularly in LA. So a lot of development going international. I guess if you did have his ear here and you wanted to make a recommendation on how you could sort of get reinvestment back in The U. S, what would you say?

[Gregory S. Marcus, President, CEO & Chairman at The Marcus]

We're a fragile business. We you know, the the whole industry we know has had some challenges, and doctor do no harm.

[Operator]

Thank you. At this time, it appears there are no other questions. So I'd like to turn the call back to Mr. Paris for any additional or closing comments.

[Chad Paris, CFO & Treasurer at The Marcus]

All right. Thank you. Well, we'd like to once again thank everyone for joining us today. We look forward to talking with you once again in early August when we report the second quarter. Until then, thank you and have a good day.

[Operator]

This concludes today's call. Thank you for joining.

Participants

Executives

• Chad Paris, CFO & Treasurer
• Gregory S. Marcus, President, CEO & Chairman

Analysts

• Eric Wold, Executive Director, Equity Research at Texas Capital Securities
• Patrick Sholl, Vice President at Barrington Research Associates
• Mike Hickey, Equity Research Analyst at The Benchmark Company LLC