Vikas Mehta
Chief Financial Officer at Remitly Global
On marketing leverage overall, we have seen this trend over the last, I would say, three quarters, just this overall experience that we have delivered from a product perspective, the targeted marketing campaigns that we have had, as well as, you know, early days, but leveraging AI and technology in order to just be much more data driven in our approach has been a strong strength for us. If you take even this quarter, for example, from a campaign perspective, we had very focused and targeted campaigns around the month of Ramadan, you know, targeting the specific corridors specific countries, and that yield really great results for us. In addition to that, we had another marketing campaign, which was called stay close for countries like Australia, The United Kingdom, targeting, you know, sending to South Africa, Zimbabwe and other countries similarly and those those campaigns were very well thought out and caught us great ROI because of one, again, the data driven aspect, you know, learning from the past and being very thoughtful. In addition to that, as I shared earlier, just the word-of-mouth and and unpaid channels, the organic channels like SEO have really been very helpful for our marketing ROI.
