Allbirds Q1 2025 Earnings Call Transcript

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Provided by Quartr
May 8, 2025

There are 7 speakers on the call.

Operator

Ladies and gentlemen, thank you for standing by, and welcome to Allbird's First Quarter twenty twenty five Earnings Conference Call. All participants have been placed in a listen only mode. After management prepared remarks, there will be a question and answer session at which time instructions will follow. I would like now to turn the conference over to Christine Greaney, Investor Relations. Please go ahead.

Speaker 1

Good afternoon, everyone, and thank you for joining us. With me on the call today are Joe Vernaccio, CEO and Annie Mitchell, CFO. During this call, we will be making comments of a forward looking nature. Actual results may differ materially from those expressed or implied as a result of various risks and uncertainties. For more information about these risks, please review the company's SEC filings, including the section titled Risk Factors in our report on Form 10 ks for the year ending 12/31/2024, for a more detailed description of the risk factors that may affect our results.

Speaker 1

These forward looking statements are based on information as of 05/08/2025, and except as required by law, we assume no obligation to publicly update or revise our forward looking statements. Additionally, we will be discussing certain non GAAP financial measures. These non GAAP financial measures are in addition to and not a substitute for measures of financial performance prepared in accordance with GAAP. A reconciliation of our non GAAP measures to the most directly comparable GAAP measures can be found to the extent reasonably available in today's earnings release. Now I would like to turn the call over to Joe to begin the formal remarks.

Speaker 1

Joe?

Speaker 2

Good afternoon, everyone. Thanks for joining us today. We're pleased to report another quarter of progress on our path to growth and profitability. Our first quarter results were in line with our expectations on the top line and exceeded guidance on the bottom line. As we move through 2025, the foundational work we've done over the past year, including reducing our retail footprint, transitioning international markets to a distributor model, rightsizing inventory and lowering costs is now coming together with our efforts in product, marketing and customer experience.

Speaker 2

Together, we believe these work streams will build momentum toward a meaningful inflection point in the back half of the year. Our refreshed product line will begin reaching the market in late summer and is expected to support our anticipated return to top line growth in the fourth quarter. Early reads on our product and marketing initiatives gives us confidence that we're on the right path. While our teams remain focused on executing our 2025 plans, we're also navigating an evolving macro environment driven by shifting global trade policies. Annie and I will speak to that more directly in just a few minutes.

Speaker 2

Before we get to that, I'll walk you through updates on each of our three key focus areas, making great product, telling great stories, and creating an engaging shopping experience. First, product is our most important growth driver. The product engine is now fully staffed, sharply focused, and operating at a high level. When the first results of our work reached the market in the back half of the year, you'll see a mix of reintroduced icons, refreshed favorites and entirely new categories that position us for long term growth. Our fall lineup is the strongest and most diverse we've ever assembled.

Speaker 2

It spans casual, elevated and relaxed silhouettes, brought to life with modern design, unique materials and the signature Allbirds comfort our customers expect from us. Callouts include updates on our runner franchise and the debut of the cruiser, a new court inspired silhouette made from recycled wool and offered in nearly 20 colors. Next will be the introduction of a new subcategory called remix, products that feature materials made with ingredients otherwise destined for landfill. It's a strong expression of our ongoing commitment to sustainability, delivered through versatile design for everyday wear. Another first for Allbirds is a fully waterproof collection that looks amazing.

Speaker 2

We've designed a beautiful, versatile and functional collection of shoes our customers have been asking for. We're also planning to introduce two new collections that we believe represent significant long term growth opportunities. The first is what we're calling elevated, shoes that bring sneaker level comfort to more dressy and professional settings. Through carefully considered silhouettes, materials and color choices, we're tapping into a clear and growing trend that will be represented in sneakers for men and flats for women. At the other end of the spectrum, we're responding to the rising desire for extreme comfort at home with a collection we're calling relaxed, with styles that feel so great around the house that you can't help but wear them around town.

Speaker 2

This introductory collection will be distinctly all birds in aesthetic and material. We're deeply committed to bringing new product to market because we believe it's essential to unlocking growth. Early validation in our Q1 results reinforces our conviction that when we deliver what our customer wants, it can drive meaningful and sustained momentum. A recent example is the Canvas Piper, a subtle variation on a silhouette we introduced last year, which quickly became one of our top sellers. Its success underscores the demand for clean, versatile, everyday sneakers.

Speaker 2

As well, our new utility pack, a more rugged functional design has performed well right out of the gate. Even with a relatively light flow of new launches, the percentage of sales from new products has grown steadily, rising from the high single digits in January to over 20% in March. We look forward to introducing a broad range of new assortments to consumers this fall, and believe that they can be a meaningful driver of growth for our business. With all the new products coming, it is important that we keep a sharp eye on our inventory. We've taken steps to optimize our inventory position ahead of our upcoming launches.

Speaker 2

Initial buys have been conservative, and we're maintaining a disciplined approach to inventory management given the current macro environment. This posture allows us the flexibility to read consumer signals in real time and lean into areas of momentum as we move through Q3 and Q4. Earlier this year, we began reintroducing the Allbirds brand through a mix of brand building, traditional and performance marketing. At the top of the funnel, our Cards on the Table series hosted by Stanley Tucci has been a standout. When we spoke to you on our year end earnings call, the series had just launched.

Speaker 2

Since then, it has generated over 25,000,000 Instagram views, including 15,000,000 unique viewers and more than 1,000,000 views on YouTube. On social, collaborative posts with partners like Stanley Tucci, Rolling Stone and Carlos Sands have outperformed benchmarks, generating up to 100 times our average reach. This early success confirms the power of storytelling and the cultural resonance of the diverse voices featured. Just as importantly, they reflect Allbird's core values and help re anchor the brand with purpose and relevance. Building on that momentum, we're increasing the volume and range of content to support our hero products and seasonal launches in the months ahead.

Speaker 2

Still under the Allbirds by Nature banner, our messaging will reinforce four key attributes, comfort, style, quality and sustainability. Comfort remains foundational, but we will also help consumers see how our products fit into a variety of real life occasions, responding to a clear desire for more styling inspiration. Layering on strong proof points around durability and sustainability helps create a well rounded story, one that can be told consistently over time. As we talked last quarter, we have been focused on optimizing our performance marketing strategy, and those efforts are beginning to show tangible results. In the initial four weeks, key e commerce metrics improved meaningfully versus the prior year.

Speaker 2

CAC was down, new customer acquisition accelerated, and conversion rates were up. Together, all these efforts reflect a marketing strategy that's both emotionally resonant and commercially effective, designed to build long term brand equity while delivering measurable impact. The final piece to the puzzle is creating a standout experience, whether customers shop us online or in store. Our efforts to elevate that experience are well underway. On the digital side, our website redesign is on track for a summer launch, featuring richer storytelling, more dynamic product detail pages, and a smoother, more intuitive shopping journey.

Speaker 2

In retail, we've been piloting a refreshed store concept at our Hayes Valley location in San Francisco. Updates to layout, fixtures, navigation, and visual merchandising have created a space that's warmer and more welcoming and much easier to shop. These improvements require minimal investment, but deliver outsized impact. Early results have been strong, driving increased engagement and higher daily sales. We're now rolling out this new format to two additional locations.

Speaker 2

Our Soho store in New York City and the Stanford Shopping Center store in Palo Alto. We plan to build on our key learnings and expand the concept around more stores in the coming quarters. Now turning to the macro environment. While the current tariff landscape adds complexity, our team is well equipped to navigate these dynamic conditions, drawing on years of industry experience. With the majority of our manufacturing based in Vietnam, we're proactively managing potential cost of goods pressure through tighter inventory buys and ongoing evaluation of future price opportunities.

Speaker 2

At the same time, our growing international distributor business helps mitigate exposure to U. S. Tariff impacts. Meanwhile, traffic and conversion across the customer landscape have been reported as choppy since early April, and we've seen similar trends. Near term consumer behavior is difficult to predict and supply chain disruptions may occur as the broader market adjusts to new tariffs.

Speaker 2

Despite this, we remain cautiously optimistic, mindful of the burden on consumers, yet encouraged by our strong execution and the positive early indicators I just talked about. Assuming we do not see a material shift in the macroeconomic environment or broader consumer demand in the coming quarters, we believe we are positioned to return to top line growth in the fourth quarter of this year. We are grateful to our teams across the company for their resilience and commitment. We simply would not be approaching this next chapter without their contributions. We also thank our shareholders for their continued support and remain focused on building long term value.

Speaker 2

Now, I'll turn the call over to Annie to review the financials.

Speaker 1

Thanks, Joe, and good afternoon, everyone. We continue to deliver strong execution in Q1 with top line results that were in line with our guidance and adjusted EBITDA that exceeded our expectations. Net revenue for the quarter totaled 32,000,000, slightly above the midpoint of our guidance. Similar to what we've seen across the consumer landscape, the quarter was generally choppy with some improvement in sales in March compared to the first two months of the year. Q one gross margin was 44.8%.

Speaker 1

That's down 210 basis points to last year, but ahead of our expectations. Let me unpack that for you. First, as we expected, there was notable pressure on q one gross margin due to a higher mix of sales from our international distributors and the sun setting of products as we prepare for our new assortments in the second half. In addition to these factors, gross margin was also impacted by higher per unit freight costs in our direct business. These drags on margins were partially offset by approximately $2,000,000 of gift card breakage, which translated to a benefit of about 400 basis points in the quarter.

Speaker 1

From a tariff perspective, we have multiple levers we can pull to protect gross margin. Based on the assumptions in our baseline scenario, we continue to expect that we can deliver gross margin in the mid forties for full year 2025. This assumes a continuation of the 10% incremental tariff on Vietnam goods following the ninety day pause. We're confident that our scenario planning and the mitigation tactics we developed leave us prepared to navigate the evolving tariff landscape. First, we've reduced our initial inventory purchases for fall twenty five, as well as our buy plans for spring twenty six.

Speaker 1

Where we will have the flexibility to chase into goods as needed. Next, because the majority of our product offerings will be new starting this fall, we have the ability to go to market with modestly higher prices. Lastly, in addition to these factors, overperformance on the bottom line in q one provides us with added flexibility to navigate the current environment. Turning now to expenses. Our teams continue to exercise strict cost control.

Speaker 1

SG and A was down more than 14,000,000 versus q one twenty twenty four. The year over year improvement is attributable to lower occupancy and payroll costs and our transition to international distributors. During q one, we closed five retail stores and had one additional closure subsequent to quarter end. That brings us to a current US store count of 24. Marketing expense in the first quarter totaled $12,000,000 or 37% of revenue.

Speaker 1

That's up year over year on both a dollar basis and as a percentage of revenue. The increase is primarily due to planned investments related to our upper funnel marketing initiatives. Hopefully, you've all had an opportunity to enjoy our cards on the table series. As Jill mentioned, we're quite pleased with the initial traction we're seeing, including lower customer acquisition costs and higher returns on spend. We continue to expect that marketing expense on both a dollar basis and as a percentage of sales will increase on a full year basis compared to 2024 with variances quarter to quarter.

Speaker 1

Q one adjusted EBITDA loss of 19,000,000 reflects a year over year improvement of 11%. This exceeded our guidance range by about 5,000,000, primarily reflecting better than expected gross profit and strict cost control. Moving to the balance sheet. At quarter end, we had 39,000,000 in cash and cash equivalents and no outstanding borrowings under our $50,000,000 revolver. We are pleased to be operating from a strong financial position with the runway to continue executing against our product and marketing plan.

Speaker 1

We ended the quarter with $43,000,000 in total inventory, down 29% versus the year ago period. We are pleased to be in a healthy position and remain focused on carefully managing inventory as we prepare for our new assortments arriving in late summer. As we navigate the tariff landscape and ongoing macro challenges, we are maintaining the flexibility to read and react. During the quarter, operating cash use total 28,000,000, peak seasonal working capital needs, as well as strategic investments to support the launch of our marketing campaign. Turning now to guidance.

Speaker 1

Given the evolving global trade policy and how that may impact consumer sentiment and spending, the outlook we're providing today assumes two key factors. One, the 10% incremental tariff rate on Vietnam continuing through the end of the year, and two, no material worsening of the macroeconomic environment or broader consumer demand trends. We continue to expect the year to be second half weighted, driven by the lineup of new product offerings coming to market beginning in late summer, supported by our full funnel marketing initiatives. We are reiterating our full year 2025 outlook as follows. We expect net revenue in the range of a hundred and 75 to a hundred and 95,000,000, which includes approximately 18 to 23,000,000 of negative impact associated with our distributor transition and store closures.

Speaker 1

For added perspective, we anticipate the impact will be spread roughly evenly across the first three quarters with slightly less impact in q four. Stripping out the impact of the structural changes, net sales are expected to grow approximately 10% at the midpoint versus 2024. Looking at the top line by region, we expect US net revenue of 145,000,000 to $160,000,000 and international net revenue of 30,000,000 to $35,000,000 Full year adjusted EBITDA loss is expected to be in the range of $65,000,000 to 55,000,000 We're also introducing guidance for the second quarter. Net revenue is expected to be in the range of 36 to 41,000,000, down 25% at the midpoint versus prior year. US net revenue is expected to be 26 to 30,000,000, and international net revenue is expected to be 10 to 11,000,000.

Speaker 1

Adjusted EBITDA loss is expected to be in the range of 19,000,000 to 16,000,000. We are continuing to watch the consumer and will respond accordingly. Importantly, we remain on track to bring our updated assortment to the market beginning in late summer and look forward to keeping you updated on our progress. We appreciate your time this afternoon, and we'll now ask the operator to open the call to questions.

Operator

Thank you. To ask a question, please press 11 on your telephone and wait for your name to be announced. The first question will come from Janine Stichter with BTIG. Your line is open.

Speaker 3

Good afternoon. Andy, was hoping you could help us with the shaping of the gross margin through the rest of the year. Obviously, lot of puts and takes. How to think about the impact from the international distributor agreements? And then also how to think about tariffs?

Speaker 3

When do we start to see the higher tariff inventory flowing through? And what would we potentially start to see offsets in terms of price?

Speaker 1

Great. Hi, Janine. Thanks for your question. Yes, there's quite a few moving parts going on in gross margin. Let's start a little bit with Q1 so you understand our starting point this year.

Speaker 1

And while our gross margin was down year over year, it was ahead of our expectations. The decline year over year is largely driven by that shift of sales internationally going from the direct model to distributors. Additionally, we've started to sunset some products in preparation for the new assortments that are coming in the back half of the year. There was a little bit of noise as well in terms of higher per unit freight in our direct business. That was then offset by a gift card breakage entry that we had.

Speaker 1

That was $2,000,000 and it did increase our gross margin by 400 basis points in the quarter. One highlight that I wanted to make is that our lower average product costs are coming to bear as expected from all of the great sourcing and material work that we've been doing over the past few years around our cost saving initiatives. And so when we think about where do we go from here in terms of our overall gross margin, while we recorded the 44.8%, I'm going to go ahead and have you take out, for comparison purposes, the 400 basis points associated with the gift card entry. That brings us to a gross margin of about 41% for Q1. And we do expect that we will improve sequentially each quarter.

Speaker 1

But really, where we start to see some great some of those better margins are in the back half of the year in Q3 and Q4. And that is because the second half product that we're so excited about, it was actually built and designed with higher margin targets. And so we'll be combining this new product coming at better margins. We're going to read the consumer. I think you asked a little bit about when do we start to feel the impact of the new tariffs.

Speaker 1

There'll be a very minor impact in Q2, but it really starts to show up in Q3 and Q4. And that has been contemplated in our guidance, where we reiterated that we expect to be in the mid-40s for the full year. But again, increasing from that restated Q1 of 'forty one and then increasing each quarter. So we're excited about the product ahead. We'll navigate the consumer.

Speaker 1

We'll navigate changing tariffs. But we feel like we're well positioned for the quarters ahead.

Speaker 3

Okay, great. And then maybe if you could just talk about the inventory. How much you mentioned buying down for, I think, of this year and spring of next year. How do you think about that in relation to your plans to grow revenue in Q 4 and maybe speak to your flexibility if you need to chase?

Speaker 1

Great. So, as a result of the macroeconomic outlook right now in terms of tariffs consumer, we have chosen to be somewhat conservative in our last buys for fall holiday 'twenty six and the buys that we are preparing for excuse me, our last buys for fall holiday 'twenty five and the buys that we're preparing for spring summer 'twenty six. However, we have not cut ourselves so much that it limits our ability to get to that growth. We've just been really cognizant about the way that we're buying, the timing, etcetera. So we do expect that the reduction in purchases really hinders our ability to grow, because we believe in our plan.

Speaker 1

And we're excited about the product coming to market in late summer, supported by the marketing work that we've already done. And then as we will continue to, again, watch the consumer, see how things continue to shake out, we will have the opportunity to chase into spring summer twenty six product if needed. Thanks so much, and best of luck. Thank you, Janine.

Operator

And the next question comes from Alex Stratton with Morgan Stanley. Your line is open.

Speaker 4

Great. Thanks so much. I know you all gave rationale for the post first quarter sales improvement last call, kind of back half weighted dynamic to the top line. But obviously, have changed with tariff. So can we just talk about how your view on the back half revenue improvement has changed now versus three months ago?

Speaker 4

And what degree of conviction you still have there?

Speaker 2

Yeah. Hi. How are you? Nice to speak with you today. Yes, we've been working on this plan now for well over a year, and we've been executing against it like a metronome.

Speaker 2

The product, the marketing and the experience are really all coming together. In less than one hundred days from now, this will all start to come together to one point where the way we think about it is this is our starting line, not our finish line, like we're just getting started, and it only accelerates through the back half of this year. Yes, there is certainly there is uncertainty out there, and uncertainty does not necessarily lend itself well to consumer sentiment. But we are a very experienced team, and we've navigated through many of these types of situations over the years. One little proof point or talking point around just how much is coming to give you a sense of it.

Speaker 2

We will have only had three new products in the first half of this year. Over 50% of our product that's delivering from July through the end of the year will be new product. And we've shown that when we deliver new product, the consumer responds. And we're getting these new products showing up in the top part of our selling ranking. And so we're really excited and motivated by everything that's coming together.

Speaker 2

The road ahead might move and shift, but the way you get through that is with a clear plan and clear execution, and that's what we're focused on.

Speaker 4

Perfect. Maybe one more follow-up for you.

Speaker 2

Can you

Speaker 4

just can we zero in on holiday? When do you guys kind of start and finish placing those orders? Obviously, there's a lot of angst in the market around how retailers are planning just given the tariff and uncertainty around consumer demand?

Speaker 2

Yes. As Annie said, we've trimmed the very back half of Q4 purchase orders just to make sure, if we had 10 colorways or something, maybe we go with eight. But the full flush of the expression of this product offering that we've built is still intact and still coming through. So as far as timing goes, we're pretty much fully purchased for the back half of this year. And our plans and when we look at the consumer and the trend and all of our leading indicators, it all points in the right direction and points towards the plan that we put in front of us.

Speaker 2

We believe that there is always, the consumer always reacts to a company that knows what they're delivering, what their proposition is, what their promise is, and delivers on that relentlessly with their product and their message and that there will be plenty of room for us to reach these growth expectations in the back half of the year.

Speaker 4

Great. Thanks so much. Good luck.

Speaker 2

Thanks.

Operator

The next question comes from Thomas Forte with Maxim Group. Your line is open.

Speaker 5

Great. So first off, Joe and Annie, congrats on the quarter. I want to ask two questions. And I would note that anecdotally, I for one am looking forward to buying the new products. So I can't wait to see them and buy them.

Speaker 5

Right. So first off, you recently ran what I thought was a very innovative advertising campaign, Cards on the Table. How, if at all, do you believe it contributed to your strong performance in the quarter? And it seems to me that one of the advantages of the effort is that it should have legs. So how should we think about its ability to contribute to sales for the remainder of 2025?

Speaker 2

Great. Hi, Tom. Welcome to the call. We're very excited that you've chosen to follow the stock. We really appreciate it.

Speaker 2

Welcome to the team. Yes, we are really pleased with the results of cards on the table. Remember, its purpose was to get us back in the conversation, to get people talking about us again, to put us in association with people that reflect our values and that are part of the ongoing cultural conversation out in the world. And it absolutely achieved that. The numbers that we talked about earlier, twelve twenty five million Instagram views is a real number.

Speaker 2

And that momentum is showing up in places like our subscribers on Instagram. We see real tangible results of getting people into our funnel, into our view and being able to talk to them and communicate with them. And you're right to notice that part of this plan is that, that was evergreen and is evergreen content. And if you actually look at it today, its viewership is only increasing. It's not like an advertisement campaign that goes up and goes down.

Speaker 2

It is accumulating because it is good valuable content. So people are constantly coming into view and seeing this. And what you'll see when we come into the back half of the year is we'll create these little threads from that. And I won't go into the detail of how we're going to do that, but it'll be through people and situations where we'll connect the stories and the messaging that we're going to be delivering from July through the balance of the year to that work. And that'll give us the chance to re express that work again and resurface it for people.

Speaker 2

So it continues to work for us through the balance of the year.

Speaker 5

Great. Thank you, Joe. And I am very impressed with your multiyear turnaround effort in the metronome, I think was the term you used. All right. So for my follow-up question, thanks for the update on your new store prototype at San Francisco and plans to roll it out in Soho and Stanford.

Speaker 5

Can you explain how the new store prototype better positions you to drive sales for your next generation products?

Speaker 2

Yes, I'd love to. Stores are near and dear to my heart. So I'll give you a simple example, just making the store feel warmer and more inviting through very, very simple tactics. So first of all, we had a in our current store format, we have a single footwear wall, where many of the shoes are you cannot take them off the wall. They are on last, affixed to the wall.

Speaker 2

It's very difficult to shop a shoe that you can't pick up and look at the toe down and look at the stance of the shoe in different orientations. So we have changed the entire fleet already to pegs where you can just sit the shoe on top, a shoe shelf where the consumer can take it off and interact with the shoe. That's a very simple example of one of the things that we've done across the fleet. Then specifically within the prototype, now we've added at least three to five, depending on the size of the store, additional touchdown spaces where we can tell additional stories like a travel story or a color story or a material story. And we're really seeing significant increase in interaction with those people picking up shoes, understanding the story.

Speaker 2

And most importantly, our daily sales in the Hayes Valley store has increased noticeably to

Speaker 5

the

Speaker 2

point that we've then rolled it rolled this out. So we just did Stanford yesterday. We just saw the first pictures today. I'm going down on Saturday to go view it myself to see how it looks and feels. And we'll be doing SOHO in on the twentieth, I believe, of this month.

Speaker 2

And then once we get the proof points out of those, we'll be looking to see where else in the fleet should we go. Should we do a smaller store or a bigger mall store or a bigger street store? Specifically pick those three so that we could get really good tests on it. And I think the most important thing is that it's not a very expensive facelift. It's very economical, but gets a really big powerful financial lift for the stores.

Speaker 5

Great. Thank you, Joe. I appreciate all that. Thanks. Yes, you bet.

Operator

The next question comes from Dylan Carden with William Blair. Your line is open.

Speaker 6

Thank you. I'm just curious how you or sort of how you would contextualize the cadence of the quarter sort of improving there in March. If that coincide with a certain amount of marketing or new product. And you've sort of spoken to at several points on the call, kind of encouragement with new product. And I guess part of that is obviously sort of what you've flown in already.

Speaker 6

I just hope you could elaborate on that. And then part of that question also touches on just the marketing spend being relatively elevated. I'm just curious kind of what you're spending into, if you're spending into a higher level of back half sales or when that ratio might kind of tamp down a bit? Thanks.

Speaker 1

So yes, we've had quite the interesting start to 2025. Like many others, it was a slow start to the year in January and February. And then we saw quite a bit of momentum in March. We believe this is both macro, because we've heard from other folks, compounded then by the results of our cards on the table investment. And so we were really pleased to see how the trends picked up in March.

Speaker 1

Of course, then in early April, when the consumer got quite distracted with macro headlines, we have seen some choppiness, similar to what others have reported. But really, when we think about it and we look forward to the rest of the year, it sounds like everybody across multiple industries is seeing the change in the consumer. But what we do know and what we believe is that there is appetite for a brand with authenticity and message. And we believe that our marketing and product places us in a competitive position, which is why we're really excited about what we've done so far, the investments that we're making in marketing, the initial results from it, and how it's setting us up for success. In terms of a little bit of nuance with Q2, we do expect that our marketing spend in the quarter will be down slightly year over year.

Speaker 1

But that's really more about last year. You might recall that in Q2 of 'twenty four is when we had a meaningful launch with the Tree Runner Go. That was a high volume launch, supported with quite a bit of marketing. So we do expect year over year marketing spend to be down. But it's still overall we are continuing to invest in the brand, and we will for the rest of the year.

Speaker 1

And so I will just turn it over to Joe to talk a little more about kind of the color on top of those financials.

Speaker 2

Yes. So you were asking about the new products that we brought in for the quarter. There were two products, the canvas Piper and then the utility product. And the nice the interesting part about that is it's kind of at both ends of our pricing spectrum. So from $80 to $120 and both of them performed really well.

Speaker 2

And that's our sweet spot. And having only two products to really lean into and have them shoot up into the top five of our selling ranking, is just a really good proof point that people are just waiting for us to deliver all of this new product and it's just very encouraging and promising. And yes, the team is excited. And again, I say we're less than one hundred days away. We actually have a little countdown calendar in our office that we look to and everybody is focused on getting the back half of this year back to growth.

Speaker 6

Awesome. To the extent you can measure it, is this a new customer? Are you kind of reengaging existing customers? I'm sure it's a bit of both, but is anyone particularly skewed one way or the other?

Speaker 2

Yes. No, it's exactly right. It's a little bit of both. We're finding lapsed customers starting to come back when we show them the new products. Our performance marketing is getting a lot sharper and a lot more focused, so we can customize it a little bit better, so we can serve up the right products to them.

Speaker 2

Yes, it's all moving in the right direction. There's not any leading indicator that is at all concerning to us right now. It's all moving in the right direction. Yes, we see the macro and we read the things that everybody else reads. But right now, inside of our business, everything we read gives us confidence that we're on the right track.

Speaker 5

Sounds

Speaker 6

good. Thank you very much for the time.

Operator

I show no further questions at this time. I would now like to turn the call back over to Joe for closing remarks.

Speaker 2

Thanks everybody. We appreciate you being on today and, we look forward to talking to you next quarter and we look forward to the next phase in our brand. It's the starting line, not the finish line. Thanks.

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.

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Key Takeaways

  • Allbirds delivered Q1 net revenue of $32 million, in line with guidance, and an adjusted EBITDA loss of $19 million, beating expectations by approximately $5 million.
  • The company has reduced its retail footprint, shifted international markets to a distributor model, rightsized inventory, and lowered costs to set the stage for a meaningful inflection point in H2 2025.
  • Over 50 percent of Q3/Q4 assortments will be new products—including the cruiser silhouette, a remix collection, a fully waterproof line, and new elevated and relaxed categories—to drive late-summer launches and Q4 growth.
  • The Cards on the Table marketing series generated over 25 million Instagram views and, along with optimized performance marketing (lower CAC, higher conversion), plus a website redesign and new store prototype, has driven higher engagement and sales.
  • Despite evolving global trade policies and a 10 percent Vietnam tariff, Allbirds expects full-year gross margin in the mid-40s and reiterates 2025 net revenue guidance of $175–195 million with a return to top-line growth in Q4.
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Earnings Conference Call
Allbirds Q1 2025
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