Global Blue Group (NYSE:GB) (NYSE: GB) is a leading provider of tax-free shopping, payments and digital solutions for the international retail market. The company enables cross-border shoppers to claim value-added tax (VAT) and goods and services tax (GST) refunds on purchases made abroad, and offers dynamic currency conversion at point of sale. Global Blue also delivers a suite of data-driven marketing services, analytics and loyalty programs designed to help merchants enhance customer engagement and optimize revenue from inbound tourists.
Since its founding in the early 1980s, Global Blue has grown through a series of strategic acquisitions and technology investments. Originally established to simplify VAT refund procedures for travelers, the company has continually expanded its platform to include seamless mobile and online refund processing, automated refund kiosks at airports and retail locations, and omnichannel payment gateways. In September 2021, Global Blue completed its initial public offering on the New York Stock Exchange, underscoring its commitment to innovation and global expansion.
With operations in over 50 countries, Global Blue serves key retail destinations across Europe, Asia Pacific, the Americas and the Middle East. Its merchant network spans luxury boutiques, department stores, airports and major tourist attractions, enabling retailers of all sizes to offer seamless international shopping experiences. The company’s localized service model combines regional expertise with a centralized technology backbone, ensuring consistent service quality and compliance with diverse tax regulations worldwide.
Global Blue’s leadership team brings together seasoned professionals from the technology, finance and retail sectors. The board and executive committee focus on driving digital transformation, enhancing operational efficiency and deepening relationships with global retailers and tourism stakeholders. Under their guidance, Global Blue continues to invest in new product development, strategic partnerships and data analytics capabilities to meet evolving traveler expectations and capitalize on long-term growth opportunities in cross-border commerce.
