Simmons First National (NASDAQ:SFNC) is a bank holding company headquartered in Pine Bluff, Arkansas, operating through its subsidiary Simmons Bank. Founded in 1903, the company has grown steadily over more than a century, combining organic expansion with strategic acquisitions to serve communities across the southern and midwestern United States. Simmons Bank has built a reputation for community-focused banking and long-term customer relationships, balancing traditional values with digital innovation.
The company’s core activities encompass commercial and consumer banking, lending, deposit services, and wealth management. In its commercial banking segment, Simmons provides business loans, lines of credit, treasury management, and industry-specific financing solutions. On the consumer side, it offers mortgage lending, home equity products, personal loans, and a full suite of deposit accounts. Simmons Trust Company, a division of the bank, delivers trust and investment advisory services, estate planning, and retirement solutions tailored to individuals, families, and institutions.
With a branch network spanning Arkansas, Missouri, Texas, Tennessee, Mississippi, and Oklahoma, Simmons First National serves both urban and rural markets. The company leverages digital channels, including online and mobile banking platforms, to complement its physical presence and enhance customer convenience. Through community engagement initiatives, small business support programs, and local sponsorships, Simmons maintains strong ties to the regions it serves, positioning itself as a partner in regional economic development.
Leadership at Simmons First National is anchored by a seasoned executive team with deep industry experience. The board and senior management emphasize risk management, regulatory compliance, and disciplined growth. Under the guidance of its president and CEO, Simmons continues to pursue balanced expansion, customer-centric service enhancements, and operational efficiency. The company’s strategic priorities include investing in technology, strengthening its wealth management offerings, and exploring selective acquisitions to broaden its market footprint.
