Deckers Outdoor Q1 2026 Earnings Report

Deckers Outdoor EPS Results

• Actual EPS: $0.93
• Consensus EPS: $0.68
• Beat/Miss: Beat by +$0.25
• One Year Ago EPS: $4.52

Deckers Outdoor Revenue Results

• Actual Revenue: $964.54 million
• Expected Revenue: $901.45 million
• Beat/Miss: Beat by +$63.09 million
• YoY Revenue Growth: +16.90%

Deckers Outdoor Announcement Details

• Quarter: Q1 2026
• Date: 7/24/2025
• Time: After Market Closes
• Conference Call Date: Thursday, July 24, 2025
• Conference Call Time: 4:30PM ET

Deckers Outdoor (NYSE:DECK) is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.

Founded in 1973 by Doug Otto and Karl F. Lopker in Goleta, California, Deckers began as a niche distributor of sheepskin boots before acquiring the Australian UGG brand in 1995. Since then, the company has expanded through additional brand acquisitions and organic growth, most notably bringing on Teva in 2002 and HOKA in 2013. These strategic moves have diversified Deckers’ offerings beyond cold‐weather footwear into performance running, water sports and casual sandal markets.

Deckers Outdoor operates across North America, Europe, Asia and Australia through a combination of wholesale partners, retail stores and e-commerce platforms. Its multi‐channel distribution model includes company‐owned retail locations, brand websites and a network of specialty and department store accounts, allowing the company to adapt to regional trends and consumer preferences in both established and emerging markets.

Under the leadership of Chief Executive Officer David Powers, who took the helm in 2018, Deckers has focused on strengthening brand equity, enhancing digital capabilities and pursuing selective international expansion. The company’s management emphasizes sustainability initiatives and innovative product development as it seeks to maintain momentum in a competitive global marketplace.

Deckers Outdoor Q1 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Deckers reported 17% revenue growth to $965 M and 24% diluted EPS growth to $0.93 in Q1, topping expectations.
• Positive Sentiment: International revenue jumped 50% YoY, led by HOKA and UGG, which helped offset a choppy U.S. consumer environment.
• Negative Sentiment: Q1 gross margin declined 110 bps to 55.8% due to an unfavorable mix toward wholesale, higher promotions, and elevated freight costs.
• Positive Sentiment: HOKA posted a record Q1 at $653 M (+20%), driven by strong sell-through of key franchise upgrades Bondi, Clifton and Arahi across global channels.
• Negative Sentiment: Anticipated FY26 headwinds include ~$185 M in unmitigated tariff costs, only partially offset by selective price increases and factory cost-sharing, delaying a return to margin leverage.

Presentation

[Operator]

Good afternoon and thank you for standing by. Welcome to the Deckers Brands First Quarter Fiscal twenty twenty six Earnings Conference Call. At this time, all participants are in a listen only mode. Following the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue up for questions.

[Operator]

I would like to remind everyone that this conference call is being recorded. I'll now turn the call over to Erin Koehler, VP, Investor Relations and Corporate Planning.

[Erinn Kohler, Vice President of Investor Relations & Corporate Planning at Deckers Outdoor]

Hello, and thank you, everyone, for joining us today. On the call is Stefano Carrotti, President and Chief Executive Officer and Steve Foshing, Chief Financial Officer. Before we begin, I would like to remind everyone of the company's safe harbor policy. Please note that certain statements made on this call are forward looking statements within the meaning of the federal securities laws, which are subject to considerable risks and uncertainties. These forward looking statements are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995.

[Erinn Kohler, Vice President of Investor Relations & Corporate Planning at Deckers Outdoor]

All statements made on this call today, other than statements of historical fact, are forward looking statements and include statements regarding our ability to respond to the macroeconomic environment and the impacts on our business and operating results, including as a result of changes to global trade policy and fluctuations in foreign currency exchange rates our current and long term strategic objectives the performance of our brands and demand for our products anticipated impacts from our brand, product marketing marketplace and distribution strategies product development plans and the timing of product launches changes in consumer behavior, including in response to price increases our ability to respond to the dynamic consumer environment our ability to achieve our financial outlook, including anticipated revenues, product mix, margins, expenses, inventory levels, promotional activity, anticipated rate of full price selling and earnings per share and our capital allocation strategy, including the potential repurchase of shares. Forward looking statements made on this call represent management's current expectations and are based on information available at the time such statements are made. Forward looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from any results predicted, assumed or implied by the forward looking statements.

[Erinn Kohler, Vice President of Investor Relations & Corporate Planning at Deckers Outdoor]

The company has explained some of these risks and uncertainties in its SEC filings, including in the Risk Factors section of its annual report on Form 10 ks and quarterly reports on Form 10 Q. Except as required by law or the listing rules of the New York Stock Exchange, the company expressly disclaims any intent or obligation to update any forward looking statements. Please note, as previously disclosed, the company affected a six for one Board stock split during the second quarter of fiscal year twenty twenty five. The share per share and resulting financial amounts mentioned on this call have been adjusted to reflect the effectiveness of the stock split. On this call, management may refer to financial measures that were not prepared in accordance with generally accepted accounting principles in The United States, including constant currency.

[Erinn Kohler, Vice President of Investor Relations & Corporate Planning at Deckers Outdoor]

For example, the company reports comparable direct to consumer sales on a constant currency basis for operations that were opened throughout the current and prior reporting periods. The company believes that these non GAAP financial measures are important indicators of its operating performance because they exclude items that are unrelated to and may not be indicative of its core operating results. Please review our earnings release published today for additional information regarding our non GAAP financial measures. With that, I'll now turn it over to Stefano.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you, Erin. Good afternoon and thank you all for joining today's call. Fiscal year twenty twenty six is off to a solid start for Deckers with HOKA and UGG both outperforming the first quarter expectations we set forth on our year end call. In the first quarter, our brands gained market share while maintaining a high degree of full price integrity. HOKA delivered its largest quarter in its history driving strong sell throughs during this period of key model transitions.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We continue to make disciplined and strategic investments in our brands and our teams tightly manage spend in other areas of the business to provide flexibility. This all led to Deckers delivering a great first quarter result highlighted by revenue growing 17% versus last year to $965,000,000 and diluted earnings per share increasing 24% to $0.93 The strength of our business continues to be driven by the remarkable growth in our international markets with HOKA and UGG both contributing to Deckers 50% increase in international revenue while navigating a choppy U. S. Consumer environment. Looking at the global marketplace, our first quarter results demonstrate that HOKA and UGG remain two of the best performing and most consumer loved brands in our industry.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We believe that Deckard's key differentiator is our ability to build premium brands focused on authenticity, innovation and purpose. Our sustained track record of delivering healthy and profitable growth in challenging environments gives us confidence in navigating current uncertainties and we believe that our brands and teams will continue to achieve long term success. Our brands continue to be guided by the principles of consumer first elevating our products to exceed the expectation of consumers in a more competitive environment Brand led leveraging our unique brand codes to deliver a consistent brand experience as we target share gains across categories seasons and product applications. Innovation forward challenging ourselves to create distinct styles with tangible consumer benefits and globally driven balancing our business across regions and channels. As we build for the future we believe these principles supported by the strength of our fundamentals and operational discipline will help us lead, adapt and grow in the rapidly evolving consumer landscape.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Steve will provide further details on our first quarter financial results and an update on fiscal year twenty twenty six. First, however, I'll share more details on brand performance and how we plan to execute the remainder of this year. Starting with HOKA, global revenue in the first quarter increased 20% versus last year to $653,000,000 Hookup performance came in ahead of our expectations, but the shape of the brand's revenue growth versus last year was aligned with what we had anticipated as global wholesale increased 30% driven primarily by the strength of our international regions with The U. S. Also contributing to this growth.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

And DTC increased 3% globally with international regions maintaining their momentum which was partially offset by ongoing pressure in The U. S. Online channel as previously forecasted. As you can see the HOKA brand's international business continues to drive exciting and broad based growth across all regions in both DTC and wholesale. EMEA contributed the most meaningful incremental dollar growth as Europe reported record quarterly wholesale reorders and DTC continued to be fueled by gains in consumer acquisition and retention.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

The APAC region is also delivering impressive growth as HOKA further penetrates the market with mono brand partner stores as well as owned retail stores in China. In The U. S. HOKA performance was aligned with our expectations. Marketplace dynamics are generally playing out as anticipated amid key franchise upgrades resulting in the brand experiencing a similar quarter relative to the one prior.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

From a U. S. Wholesale perspective performance continues to reflect our disciplined approach to marketplace management. HOKA is driving revenue growth from increased selling, additional doors with key partners to satisfy greater in store demand and reorders as sell through in the channel continue to outpace revenue growth. The HOKA brand's ongoing success with the wholesale channel highlights a continued shift in U.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

S. Consumer shopping preferences toward in person retail experiences. Our observations indicate that while consumers often search for deals online brick and mortar stores remain the primary venue for full price sales aligning with the feedback received from our retail partners. Our continued journey to thoughtfully expand wholesale doors plays well into this marketplace dynamic providing HOKA the opportunity to build share and strengthen partnerships with key customers. On a much smaller scale we also continue to selectively expand our own retail locations in key cities around the world as we seek to build direct relationship with consumers and offer experiences that showcase the full breadth of the HOKA brand's product offering.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

These strategies help HOKA gain visibility and solidify its position as the leading running brand in The U. S. Although they create short term pressure on DTC due to our limited retail presence and reliance on e commerce. Over time we expect our DTC business to benefit from the conversion of newly acquired consumers to loyal repeat purchasers. In addition to the channel dynamics affecting HOKA, we have proactively identified opportunities for improved execution in response to evolving U.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

S. Consumer trends. As a relatively young brand, HOKA remains committed to applying insights gained from our experiences to drive future growth and development. Recognizing some of the execution challenges we faced over the last six months, we're implementing changes that include adjusting product life cycles to ensure a steady and balanced introduction of new products across key categories, time to coincide with major shopping periods while providing greater separation between launch dates for our largest franchises tightening marketplace inventory targets on outgoing models ahead of product updates and enhancing our HOKA DTC loyalty program to more effectively differentiate the DTC experience. It will take time for the benefits of these actions to meaningfully impact our business, but we're confident they will ultimately improve the consumer experience and facilitate more seamless key franchise updates in the future.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

With respect to our current franchise upgrades, the consumer signals we're seeing for Bondi, Clifton and Arahi are quite positive. Bondi and Clifton are driving consistent and healthy sell through in the global marketplace across channels and segments of distribution evidenced by representing the top two running franchises in The U. S. According to Surcana driving very strong reorders and representing the top sellers among acquired and retained customers in EMEA and doubling year over year volumes in China for the spring summer twenty five season. Building off the success of Clifton and Bondi, the Arahi eight update has also been a success since launching at the beginning of this month.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Early feedback in The U. S. Has been very positive on the improved fit and feel with particularly strong initial selling in the run specialty channel and in DTC. EMEA has experienced double digit weekly sell throughs since launch and China has seen significant volume gains on this model versus last year performing well ahead of plan for the first two weeks of July. While still early, we're very pleased with initial results.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

The consumer is showing a strong affinity for the updates to the HOKA brand's three largest franchises. We continue to believe there's more work to be done to build the same heat in other franchises across our compelling product assortment. We believe the HOKA brand's point of differentiation to the consumer is its relentless focus on innovation that delivers transformational experiences. To continue delivering the level of innovation consumers have come to expect from HOKA, We've bolstered capabilities across design, innovation, color and lifestyle allowing for greater dedicated resources to enhance a broader range of styles. As a result, we're seeing tangible improvements to the product pipeline which is reflected in the positive retailer response to our SpringSummer twenty six offering.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We also expect to significantly enhance our ability to segment the marketplace with greater product ammunition allowing us to fuel DTC acquisition through differentiation and expand wholesale doors in a controlled manner as we continue to build awareness and broaden demand for the HOKA brand. To that end, you may have seen that just a few weeks ago HOKA launched its twenty twenty five global brand campaign titled Together We Fly Higher. The campaign is centered around the power of community and the idea that individual progress is fueled by the collective. This is a principle Hooker has always embraced as we believe the Hooker community has truly been the driving force behind building this transformational brand. Together with Fly Higher celebrates the unifying power of running highlighted in a new anthem film and an inspiring series of short films that spotlight real stories of runners.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We'll amplify this campaign across retail stores, connected TV, out of home, digital and paid social across HOKA affiliated social media platforms. Personally, I'm super excited about this campaign. I feel the brand has found its voice and this is the strongest HOKA campaign to date. Overall fiscal twenty twenty six is off to a very good start for HOKA. Our three largest franchises are performing strongly with consumers and we're expanding the brand's global reach introducing HOKA footwear to a broader customer base.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Shifting to UGG, global revenue in the first quarter increased 19% versus last year to $265,000,000 From a channel perspective, UGG outperformed wholesale as wholesale increased 30% versus last year with consistent growth across The U. S. And international regions. And DTC decreased 1% with similar regional dynamics relative to HOKA where we're seeing pressure in The U. S.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Related to consumer sentiment and in store shopping preferences offset by continued strong international growth momentum. The main drivers of UGG growth this quarter came from our focus areas. International drove the bulk of growth for UGG this quarter with EMEA and China contributing the largest year over year gains. Men's footwear grew at nearly twice the overall brand rate and sandal and sneaker styles drove most of the growth reflecting the success of UGG's three sixty five initiative. Although Q1 is primarily a selling quarter for the brand we're encouraged by the robust start in wholesale, a positive early indicator of consumer interest as partners look to accelerate shipments.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Like products continue to gain relevance during transitional periods reflecting the brand's ongoing success in developing collections that align with consumer preferences. Furthermore, we're particularly optimistic about the consistency of what has been working in key regions around the world. YAG team has effectively implemented a brand led global marketplace strategy delivering elevated experiences through distinctive UGG products around the world. YAG's brand focus on telling fewer more targeted stories to amplify launches is demonstrating measurable success. The consumer response to the Peak Mod style is a perfect example of the team's efforts in driving positive results.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

The Peak Mod is a completely new men's specific clog that takes design cues from popular UGG styles. It initially soft launch in March on the heels of our first ever men's focused spring marketing campaign and was then featured as part of our seasonal Icons reimagine marketing campaign. This versatile style quickly became a male consumer favorite across The U. S, EMEA and China even earning placement in major fashion publications as a go to style for more and more their attire. We believe there are four key reasons for the success infusing UGG brand codes into a versatile design, leveraging consumer insights early and frequently, continue to edit the assortment to allow for more focused seasonal stories and pursuing a long term strategy to acquire more male consumers.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

With respect to our three sixty five initiative, UGG achieved strong global growth within the sandal and sneaker segments through the following: the Golden Collection which generated significant consumer interest particularly in the new Golden Star Glide and Villa styles that commanded high retail prices compared to existing silhouettes and the L'Omel franchise which effectively blends the distinctive UGG aesthetic and comfort with adaptable wearability. As we move into late summer and early fall despite ongoing concerns affecting The U. S. Consumer sentiment, ZAGG brand is strategically positioned within the global marketplace to achieve growth in the second half of calendar year twenty twenty five. To provide more context, we've operated with lean marketplace inventory for the Tazman franchise maintaining scarcity ahead of its core selling season.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

In addition, AGGO will be launching its iconic design campaign to build heat and generate buzz for versatile footwear in advance for UGG season with activation planned in key cities around the world. UGG begins this transitional period with three key product stories leveraging its iconic mustard seed colorway on key styles including the Lomel sneaker, I break clog and all new classic micro. Early feedback on all three styles is very positive and we anticipate more exciting UGG launches this fall. The Viag team executed the first quarter very well reinforcing our confidence in achieving another strong year for this powerful brand. With that, I'll now hand over to Steve to provide further details on our first quarter results as well as our updated thoughts around fiscal year 02/1946.

[Steven Fasching, CFO at Deckers Outdoor]

Thanks, Stefano, and good afternoon, everyone. Deckers again delivered another quarter of strong results that came in above our expectations for the first quarter. As Stefano outlined, both HOKA and UGG experienced significant growth in the quarter with the wholesale channel being the primary driver. For HOKA, sell in was strong as sell through in the wholesale channel was very healthy. In addition, international DTC delivered robust growth as we continue to build brand awareness and grow market share.

[Steven Fasching, CFO at Deckers Outdoor]

For UGG, growth was also driven by the wholesale channel as the brand experienced success with versatile year round styles, refilled depleted inventory levels and started fulfilling fall order books. While macroeconomic uncertainty continues, our teams are directly engaged to drive improvements across our business, identifying and implementing actions that are aligned with and have the ability to bolster our long term strategic opportunities. We believe our disciplined operating model and strong financial framework positions us well to remain nimble and react appropriately to further changes in the dynamic consumer environment. We are excited about the tremendous growth opportunity ahead for both HOKA and UGG and will continue to build upon the rock solid foundation we have set over the last few years. With that, let's get into the details of our first quarter fiscal year twenty twenty six results.

[Steven Fasching, CFO at Deckers Outdoor]

Total company revenue was $965,000,000 up 17% versus the prior year. HOKA drove the majority of incremental dollar volume adding $108,000,000 of revenue versus last year to deliver record quarterly revenue of $653,000,000 UGG drove its largest June ended quarter in history, contributing an incremental $42,000,000 to deliver $265,000,000 of first quarter revenue. Gross margin for the quarter was 55.8%, which is down 110 basis points from last year's 56.9. As compared to last year, first quarter gross margin was impacted by unfavorable channel mix with wholesale growing faster than DTC, increased promotion across UGG and HOKA as we anticipated and higher freight rates, with partial offsets from favorable product mix and favorable foreign currency exchange rates. SG and A dollar spend in the first quarter was $373,000,000 which is up 11% from last year's $337,000,000 As a percentage of revenue, SG and A was 38.6% versus 40.9% in the prior year, with leverage driven by favorable timing of certain expenses and one time benefits in the quarter.

[Steven Fasching, CFO at Deckers Outdoor]

SG and A dollar growth compared to last year was driven by investment in key areas of the business in support of our growth initiatives which includes higher marketing spend for HOKA and UGG, increased warehouse costs as we transition our EMEA third party logistics provider and greater rent expense resulting from select retail store expansion. Our tax rate was 24%, which was slightly higher than last year's 22.5% due to onetime discrete tax items. These results coupled with a lower share count as the result of our share repurchase program and higher interest income net of higher tax rate drove diluted earnings per share of $0.93 for the quarter, which compares to $0.75 in the prior year period representing growth of 24%. In terms of our first quarter performance relative to the high end of our guidance provided in May, revenue came in approximately $55,000,000 above expectation driven by approximately $25,000,000 of earlier HOKA wholesale shipments largely related to our international business as we transition certain warehousing operation for the EMEA region approximately $15,000,000 of incremental wholesale reorders for HOKA related to strong sell through and approximately $15,000,000 of UGG wholesale shipments from an earlier shift into Q1 from planned in Q2.

[Steven Fasching, CFO at Deckers Outdoor]

Gross margin came in approximately 130 basis points better than expected, primarily due to product mix benefits and favorable foreign currency exchange rates. SG and A grew slower than we anticipated primarily due to favorable timing of certain expenses and one time items including a larger benefit from FX remeasurement, all resulting in a diluted earnings per share coming in approximately $0.26 above guidance with better performance contributing approximately $0.15 of favorability and timing contributing approximately $0.11 of favorability. We did not experience a material impact from tariffs in the first quarter because the majority of products sold was either already in inventory or shipped prior to tariffs taking effect. In addition, we implemented selective initial price increases, which went into effect on July 1 and provided no meaningful benefit in the quarter. As a reminder, we plan to phase in product price increases over the course of fiscal year twenty twenty six.

[Steven Fasching, CFO at Deckers Outdoor]

So the associated margin benefit intended to partially offset tariff headwinds would not align precisely with the timing of tariff driven increases in the cost of goods sold. Turning to our balance sheet at 06/30/2025, we ended June with $1,700,000,000 of cash and equivalents. Inventory was $849,000,000 up 13% versus the same point in time last year and we had no outstanding borrowings. During the first quarter, we repurchased approximately $183,000,000 worth of shares at an average price per share of $109.84 As of 06/30/2025, the company had approximately $2,400,000,000 remaining under its stock repurchase authorization. Now moving into our forward looking update.

[Steven Fasching, CFO at Deckers Outdoor]

Given the continued macroeconomic uncertainty related to the global trade policy and difficulty predicting impact on the consumer environment and purchasing behavior, we are not providing a formal outlook for fiscal year twenty twenty six. However, I want to reiterate the key themes of our business and framework for fiscal year twenty twenty six. As a reminder, our fiscal year twenty twenty six framework includes the following: from a revenue perspective, we expect HOKA to continue as our fastest growing brand UGG continuing to grow international to outpace U. S. Growth and wholesale to outpace DTC in the near term.

[Steven Fasching, CFO at Deckers Outdoor]

From a gross margin perspective, we expect a year over year decline from headwinds that include increased tariffs, higher levels of promotion, upgraded materials on key styles and higher ocean freight rates in the first half. We believe these headwinds can be partially offset by selective and staggered price increases in The U. S. And partial cost sharing with factory partners. On the SG and A front, we will continue to tightly manage our expenses and drive efficiencies, but we may deliver a short term increase in our SG and A expense ratio to revenue as we take advantage of our unique ability to invest in our brands for the longer term.

[Steven Fasching, CFO at Deckers Outdoor]

Overall, this should lead us to a lower operating margin relative to our record 23.6% delivered in fiscal year twenty twenty five. With a normalized consumer environment, we believe we have the ability to deliver leverage in the coming years. On tariffs, we are still awaiting final details. But based on the recent updates, Vietnam increases from 10% to 20%, we would expect to face a total of $185,000,000 of unmitigated impact to our cost of goods sold in fiscal year twenty twenty six, up from our previously provided estimate of up to $150,000,000 As we said last quarter, we put in measures to recapture up to approximately $75,000,000 and we'll continue to evaluate additional levers for potential further mitigation. One of our mitigating levers is price adjustments.

[Steven Fasching, CFO at Deckers Outdoor]

Since our last call, the majority of these have been communicated and I would note that we have not seen any material changes to our order book resulting from these increases. Similar to our approach last quarter, as we continue to operate in a period of elevated macro uncertainty, we will be providing an outlook for the quarter ending September 30. For the second quarter of our fiscal year 2026, we expect revenue in the range of $1,380,000,000 to $1,420,000,000 with HOKA increasing approximately 10% reflecting our earlier Q1 wholesale shipments and UGG increasing at least mid single digits. Gross margin is expected to be in the range of 53.5% to 54%, which is down versus the prior year primarily due to increased tariffs for goods shipped into The U. S, increased promotional activity as we lap exceptionally low levels in the prior year and higher freight expensed relative to last year's low levels that we signaled would be not sustainable with partial offsets from our initial price increases that went into effect on July 1.

[Steven Fasching, CFO at Deckers Outdoor]

SG and A is expected to be approximately 33.5% of revenue as we continue investing in brand building marketing and diluted earnings per share are expected to be in the range of $1.5 to $1.55 as compared to last year's $1.59 Overall, the performance of our brands in the first quarter gives us further confidence in our ability to continue to grow these brands. We are operating from a position of strength as our in demand brands resonate with consumers worldwide, and we remain driven by our long term focus. Our top tier levels of profitability, free cash flow and debt free balance sheet allow us to continue fueling the long term opportunities ahead while maintaining an ability to adapt to evolving dynamics. Thanks everyone. I'll now hand the call back to Stefano for his final remarks.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you, Steve. As we've just covered, our brands are off to a solid start in fiscal twenty twenty six. Both HOKA and UGG delivered growth above expectations for Q1 and above the full year growth rates we are targeting prior to tariff uncertainty. Of course we're mindful that consumers are just beginning to feel the impact of higher prices and we'll remain nimble to react to changes in the consumer environment but we're encouraged by the current momentum of our brands. Though the vast majority of our year is still to come our confidence in these brands remains high given the performance and the momentum of the business as we see it today.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

The opportunities ahead are immense. HOKA and UGG continue to create distinctive products that uniquely resonate with consumers and both have significant potential to gain market share in growing global segments. We continue to challenge ourselves to compete with our own success building our innovation pipeline to fuel our powerful brands and stay ahead of the competition. As we continue navigating this period of uncertainty we'll lean on our strong fundamentals to position our brands for long term success. I want to thank our dedicated global team for their continued efforts to execute our strategy as we create the future for Deckers.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you all for joining us today and thank you to our shareholders for your continued support. With that, I'll turn the call over to the operator for Q and A.

[Operator]

Your first question comes from the line of Jay Sole with UBS. Please go ahead.

[Jay Sole, Managing Director at UBS Group]

Great. Thank you so much. I want to ask about HOKA. Maybe to start off, Steve, you could talk about the second quarter guidance you gave for the company overall and you gave HOKA up 10%. Can you just talk about how you feel about the wholesale channel versus DTC channel?

[Jay Sole, Managing Director at UBS Group]

And then on the inventory, can you just tell us where it stands with the Bondi eight and Eclipse nine, some of that the previous styles? Do you think it's completely out of its channels for the most part at this point? And then, Stefano, just on the innovation you mentioned, you just talk about the pipeline a little bit, talk about some of the that's coming later this year like the mock and maybe what has you really excited about next year calendar twenty six that investors should be focused on? Thank you.

[Steven Fasching, CFO at Deckers Outdoor]

Got it. All right. Thanks, Jake. Yes, I think if we think about the 10% growth, we're taking into account clearly the some of the international timing on the wholesale distributor orders that we fulfilled in Q1 that originally we thought might go Q2. So, when adjust for that, we're still in that mid teens for the first half of the year, growth for the HOKA brand.

[Steven Fasching, CFO at Deckers Outdoor]

I think what you'll also see in q two is a little bit more balanced growth between the two channels. So it's still wholesale growing a little bit faster, but you're gonna see an improvement, in the DTC performance. So that's how we're looking at it. I think what we've seen coming out of q one kind of continued sequential improvement from April to May to June. So we were seeing improvements in our DTC performance.

[Steven Fasching, CFO at Deckers Outdoor]

So we're starting to clear some of that inventory, which will I think it's one of your questions that we'll talk about. So improved performance as we've moved through q one, which is giving us confidence. And then also as we look at growth, just managing some of that wholesale growth in q two and improving some of our DTC performance.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

In regard to the overhang of Bondi's and Clifton's, the market is largely clean of Bondi Eight's and Clifton nine's. We do have a bit of inventory in Arahi Seven that is moving very fast out, which is not impacting Arahi 8, that is performing very well against early days. It launched July 1, but, the read from our specialty, better sporting goods and DTC is very positive on our I eight. And our eight, as I mentioned before, is our third largest franchise. In terms of product pipeline, I'm very, very encouraged, by what is coming, especially next spring, but also in this fiscal year.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We have a couple of, products above $200 that we recently launched, Maffate x and Rocket x three. They're performing well. Our second largest, trial franchise, the Maffate five, is going to hit the market in August, with strong bookings behind the style. Mark x three will also be launched in the back half of the year, in addition to Skyward, Laceless, and Transport Hike GTX Gore Tex. And early in the spring next year, we have, we're upgrading, our number four, five, and six franchise.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Mach seven, Gaviota, and Speedgoat are all being updated. And the bookings on these styles is super strong. Very, very encouraged by what is coming down the pipe.

[Steven Fasching, CFO at Deckers Outdoor]

Yeah. So I think, Jay, just kind of on the the total inventory position, I think we're we're mindful of inventory, we're mindful of inventory in the channel. I think we'll we are and I think as demonstrated a little bit by the performance we saw throughout the quarter, improvements in the cleanup of some of that older inventory. We've seen that move out, which is better positioning us to move some of the newer inventory. And as Stefano highlighted, very excited about some of the oncoming, models.

[Steven Fasching, CFO at Deckers Outdoor]

In addition, you know, we haven't provided the outlook on this year, but I think what is encouraging is the start to our year. Now we recognize that that's not largely been impacted by the tariffs yet, but we are very encouraged with the better than expected performance start to the year that consumers are very engaged. And then with some of the surveys, and we talked about it in the prepared remarks with how well our new models, especially within HOKA, are performing gives us more confidence on the year as we as we think about it. And the unknown really again still is just kind of kind of more details on the tariffs and where do those land and then, potentially how do they impact the consumer. But I think as q one demonstrated, consumers are engaged in our brands, and our brands are performing well around the world.

[Jay Sole, Managing Director at UBS Group]

Got it. Thank you so much.

[Operator]

Your next question comes from the line of Laurent Vasilescu with BNP Paribas. Please go ahead.

[Laurent Vasilescu, MD & Senior Equity Analyst at Exane BNP Paribas]

Good afternoon. Thank you very much for taking my question. I wanted to follow-up on Jay's question. I think, Steve, you mentioned that we should see balanced growth between wholesale and DTC for HOKA. So I just want to be sure to understand that correctly.

[Laurent Vasilescu, MD & Senior Equity Analyst at Exane BNP Paribas]

And within that, let's say, it's 10% for DTC. Would you assume that there's come, a reacceleration in The US DTC business? And then longer term on this DTC narrative, I think you ended last year, the fiscal year, with 42 stores, for HOKA, of which I think only five were the of, were in The US. So how do we think about longer term, Stefano, where where you want this business to be on the DTC front, in terms of store penetration globally?

[Steven Fasching, CFO at Deckers Outdoor]

Yeah. I think, so I'll start on the first part, Laurent. In terms of, again, how we're thinking about COVID growth in the in The US, I think we as we experienced, you know, some challenges, and we talked about that again in the prepared remarks and and some of the improvements that we can make through managing that. What we did see was a bit of a low point in April. As I said before, we've seen sequential improvement throughout q one, which is encouraging for us as we enter q two.

[Steven Fasching, CFO at Deckers Outdoor]

It is what we expected. So again, that's encouraging to see that we're seeing that level of improvement. And I think that's where we get to kind of that balanced approach. Now from a geographic standpoint, the growth will still come largely from international because we still have a lot of opportunity to grow internationally. It's a smaller market, but we're seeing building brand awareness, which is resonating in our international markets.

[Steven Fasching, CFO at Deckers Outdoor]

But with that, we will see and anticipate to see improvements in the domestic market too. So as we came off those April lows, we continue to expect to see kind of important, improvements. We saw that, in May and June, and we'll look for that again as we move through q two.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Regarding retail, we continue to be excited about the retail opportunity. We have a very small footprint as you outlined. We have 48 stores now, owner operated, and we have, you know, approximately twice as many partner stores across the globe. And they're all performing they're all performing well. We have stores coming in in Germany, Berlin, and the rest are probably opening a store in Milan.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We also have a new global head of retail, Jessica Boro, who just joined us, and she'll help lead the charge in retail.

[Laurent Vasilescu, MD & Senior Equity Analyst at Exane BNP Paribas]

That's that's great to hear, Stefano. And then I I think, Steve, you mentioned as a follow-up question here, you mentioned that your order books haven't really changed since, you know, the April 2 tariff announcement. I think last call, mentioned that, you know, pre April 2, the framework that you were thinking through was that, you know, there would be at least mid teens growth for HOKA and at least mid singles growth for UGG. Since the fact that order books haven't really changed, is that still the right framework to think about? And and then what would you need to see to potentially reinstate guidance or at least provide formal guidance for this fiscal year?

[Steven Fasching, CFO at Deckers Outdoor]

Yes. Good question. I appreciate that, Laurent. I think the framework still holds. I think coming out of the performance of q one, more confidence in the framework as we navigate kind of the uncertainty around tariffs.

[Steven Fasching, CFO at Deckers Outdoor]

So I think, yes, largely what we laid out at the beginning of the year in terms of how we're thinking about fiscal year twenty twenty six is still intact with more confidence. I think in terms of how we're looking at reinstating full year guidance, our intention is to get there. I think right now with, uncertainty around the details of the tariff, so we're still looking for greater level of clarity around those percentages applied to various countries. And then also, I think what we're also looking at is as consumers begin to react to some of the tariffs that that they will likely start to see in the second half, what consumer reaction is to that. So those are are a couple of the elements that we're looking for.

[Steven Fasching, CFO at Deckers Outdoor]

But, again, encouraged by our q one performance, which is giving us increased confidence around our framework.

[Laurent Vasilescu, MD & Senior Equity Analyst at Exane BNP Paribas]

Thank you very much and best of luck.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you, Laurent.

[Operator]

Your next question comes from the line of Adrienne Yih with Barclays. Please go ahead.

[Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays]

Good afternoon. What a great start to the year. Congrats. Stefano, I wanted to talk a little bit more about the price increase strategy. It sounds like you are originally taking them on selective, but what percent of product kind of do you have expectations to increase prices in the fall season?

[Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays]

Is it only on new launches? Is it also on some like for like product? And as we kind of go through the year, how are you thinking about broadly how much of the assortment you would put price increases on?

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

As we said before, Adrian, we've been selective and staggered in our approach. We took some price increases in July, some will take in the spring. And they're strategic, you know, their price points where and franchises where we can can increase price and price points, especially in kids, where we that we want to protect. So it varies across brands and across segments of the business. In terms of percentage, it's difficult to to outline what percentage increases we have we've increased. Yeah.

[Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays]

Okay.

[Steven Fasching, CFO at Deckers Outdoor]

Chris, it's just yeah.

[Steven Fasching, CFO at Deckers Outdoor]

I'll just add a little bit onto that. So we looked at it, and we've kind of broke up the two seasons. So initially, when we were looking at the tariff of around 150,000,000, the 75,000,000 was kind of based on a little getting a little bit from our suppliers, and then staggering, as Stefano said, some of those price increases. So looking at not all products, but certain products within the fall across all of our brands, You've seen some of those, you know, around $5 increases on some of that product. Then we've also looked at spring of next year, so looking at some price increases equivalent.

[Steven Fasching, CFO at Deckers Outdoor]

That's on some existing as well as some new models that will come in. We left room that we can continue to evaluate that. So in light of how tariffs land and where where they're landing, we can revisit that as well. So it's still ongoing, but we're fairly set at this point. And we'll see where tariffs land and then our ability to adjust any further.

[Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays]

Okay, great. And then my follow-up is on the 2Q guidance or on the inventory ending inventory, what percent of that growth is actually tariff related cost increases? And I would assume that Q2 still has the pressure year on year from pushing through the price increases, but not at a commensurate rate with the inventory that's coming through at higher cost. Is there a potentiality that in the back half of the year you could see a gross margin return to expansion, so a flip of kind of those dynamics that you put more pricing through?

[Steven Fasching, CFO at Deckers Outdoor]

Yes. I think, the answer is no. We'll see more pressure in the back half on the margin, and that's going to largely be driven by the tariffs coming into effect. So as you recall, we started out the year where we said we are seeing some inflation on input costs. We're also using upgraded material costs.

[Steven Fasching, CFO at Deckers Outdoor]

Overall, without tariffs, that was going to put pressure on our full year margin. Then with the tariffs, we're seeing kind of further pressure. And again, in FY 2026, there's a dynamic where the tariffs are coming in before our price increases on a full year basis are able to offset that. So with some of the inflation that we're seeing and not fully adjusting prices to offset that, again, with upgraded materials and the tariff impact, that is where we're looking at kind of lower year on year gross margins. Some of what you're seeing in the first half are related to that higher freight, higher upgraded material input costs.

[Steven Fasching, CFO at Deckers Outdoor]

What you're going to see in the second half a little bit in Q2 will then also be the differential of the tariffs. So the un mitigated offset a little bit by mitigation, but still unfavorable for fiscal year 2026.

[Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays]

Okay. Super helpful. Thank you very much. Best of luck.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you.

[Operator]

Your next question comes from the line of Jonathan Komp with Baird. Please go ahead.

[Jonathan Komp, Senior Research Analyst at Robert W. Baird & Co]

Yes. Hi, good afternoon. I want to follow-up on HOKA. The discussion about bolstering some of the capabilities, driving better heat for other franchises, and really making some of the launches more spread out and more seamless. Could you maybe just talk a little bit more about the insights in the business currently that are driving you to to focus on those areas, especially in a fairly competitive running market?

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Yeah. To the capabilities, John, yes. We're adding capabilities in innovation, in design, in color, in engineering. You know, this is a very competitive landscape, especially with other players coming in, so we need to continue to lead. And and, you know, to your point about a few learnings, that there were few learnings recently.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

You know, we're we'll be spacing out key style launches farther apart from each other. We'll be better aligning flow with key commercial moments. We're tightening inventory of outgoing styles. And as the offer expands, we'll be able to create more segmentation for all channels and more differentiation for DTC.

[Jonathan Komp, Senior Research Analyst at Robert W. Baird & Co]

Okay. That's helpful. And Steve, one separate question if I could. Just thinking about the business ongoing. Is there a way to think about the minimum cash that you think you need to run the business?

[Jonathan Komp, Senior Research Analyst at Robert W. Baird & Co]

And just any insights on how the Board is viewing the buyback given the big authorization and just how far your valuation has come in here?

[Steven Fasching, CFO at Deckers Outdoor]

Yes.

[Steven Fasching, CFO at Deckers Outdoor]

Thanks, Chad, for that. I think clearly, we're sitting on a very healthy cash position. And that has helped us and the board consider kind of share repurchase opportunities, especially where we feel we're underappreciated for what we're delivering. And so I think what you've seen the past couple of quarters is we have stepped up. Now with the increased authorization, we'll continue to look at that.

[Steven Fasching, CFO at Deckers Outdoor]

But, yeah, again, where we feel we're putting up exceptional results and it's not reflected in our stock price, we will take advantage of those opportunities.

[Jonathan Komp, Senior Research Analyst at Robert W. Baird & Co]

Understood. Thank you.

[Operator]

Your next question comes from the line of Rick Patel with Raymond James. Please go ahead.

[Rick Patel, Managing Director at Raymond James Financial]

Thank you. Good afternoon. Question on HOKA's international performance. Can you unpack the building blocks of growth that you saw in Q1 as we think about what was organic, what you might consider productivity versus new distribution? And how are you thinking about this growth driver as fiscal twenty twenty six moves forward?

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Hey, Rick. This is Stefano. What is great for us internationally and domestically is that revenue growth expansion and sell through continues to outpace sell in. So yes, we're opening more doors with the likes of InterSport and Sport two thousand and the JD Group and SportChek internationally. But our product is performing and we are getting a record.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

We we received record reorders at once orders in Europe. China business is super strong And as a result of this, we're seeing very healthy order books for the back half of this year and going to SpringSummer twenty six.

[Rick Patel, Managing Director at Raymond James Financial]

Secondly, can you talk about the outlook for SG and A? I think you touched on timing having an impact on Q1 and seeing a short term increase in the ratio. Just some additional details there would be great. And if you're not guiding for the year, perhaps touch on the areas of spending that you have the most confidence in being able to control.

[Steven Fasching, CFO at Deckers Outdoor]

Yes, Rick. It's Steve. I think as we think about SG and A and the margins that we're delivering, right, and recognition of increased competition. You know, we have the advantage with a strong, healthy balance sheet and strong levels of profitability to continue to invest in these brands. But we'll do it in in a well managed way, and I think that's something that we've demonstrated over the past.

[Steven Fasching, CFO at Deckers Outdoor]

So, you know, we as we talked about kind of on the last call, we will continue to invest to build brand awareness across the globe. That means that we're gonna increase our investment in marketing efforts, behind our brands, to build global awareness. You know, we've said we're investing more in global campaigns, but we're also investing more in localization of content, as that resonates across communities, across the world. And so those are important increases that we're making. In addition, you know, as we build out offerings, especially on the HOKA brand, you're seeing continued investment in that brand from a brand capability, but also from a commercialization capability across the globe.

[Steven Fasching, CFO at Deckers Outdoor]

So you're gonna see increases in in those specific kind of branding and brand building efforts. I think from a an enterprise, we continue to be very efficient. We will continue to make investments that you're seeing in improving distribution and warehousing. That's some of the changes that we're making in Europe that you're seeing this year. We're also committed to making investments in our IT efforts.

[Steven Fasching, CFO at Deckers Outdoor]

But those will all be done in proportion to the growth of our business. So you'll see some oversized investments in the brand and brand building capabilities across the globe, continuing to invest in infrastructure and the enterprise functions that support that growth, but in a well managed way.

[Rick Patel, Managing Director at Raymond James Financial]

Thanks very much.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you.

[Operator]

Your next question comes from the line of Sam Poser with Williams Trading. Please go ahead.

[Sam poser, Equity Analyst at Williams Trading LLC]

Thank you for taking my questions. The first question I have is on can you give can you delineate with both HOKA and with Bug, how the stores performed? It's harder with HOKA. The less stores on a comp basis, but let's say comp and versus plan or or versus your ecommerce business comp versus plan? You know, so we can understand, you know, maybe get some color on that.

[Sam poser, Equity Analyst at Williams Trading LLC]

People are trying to shop in stores more and seeing how that's impacting you guys specifically.

[Steven Fasching, CFO at Deckers Outdoor]

Yeah. I I think, yep, Sam. Just to to kind of give general context because we've made reference, and I think you've heard others probably made some reference, where they've seen consumers kind of in in the past few months prefer an in store experience. I think that's with that's consistent with some of the trends that we've seen with some of our retail stores. Again, you know, speaking to others, we have a much smaller retail footprint, so it it doesn't necessarily move the needle as much for us as it does for others.

[Steven Fasching, CFO at Deckers Outdoor]

But I think that is definitely a trend that we have seen, which also confirms a lot of the success that we've seen with our wholesale channel, and what they've reported with kind of consumer in store shopping experiences. So, yeah, it is definitely something we've seen. But, again, we've got a smaller retail footprint, so it doesn't move our DTC needle as much, but it is definitely a trend.

[Sam poser, Equity Analyst at Williams Trading LLC]

Well, I understand it doesn't move the needle. I'm not asking if it does. I'm trying to get a number. So the question I have is your stores, let's say, with UGG versus your total your total DTC was down seven. What were the stores versus the total?

[Sam poser, Equity Analyst at Williams Trading LLC]

And I know it's harder with HOKA because they're less stores, but I'd like to get some form of clarification on what that is, understanding that it's not material, but at least it it is factual and would would put more meat on the bone of the comment and of the comments you've made as well as the others, understanding it is not necessarily material.

[Steven Fasching, CFO at Deckers Outdoor]

Yeah. I I think the so clearly, comp in a retail store was better than than what we saw online, and we haven't broken that out. But, again, you know, I think if if your point

[Sam poser, Equity Analyst at Williams Trading LLC]

To what to what degree point to a 150 basis points. Can you please give us something here? I really think it's important.

[Steven Fasching, CFO at Deckers Outdoor]

Yeah. I I don't know, Sam, that we we wanna go kind of down a path of breaking out that level of detail.

[Sam poser, Equity Analyst at Williams Trading LLC]

Alright.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

But retail performed better than e commerce significantly.

[Sam poser, Equity Analyst at Williams Trading LLC]

Thank you. In in the concerns you have about the gross margin, you talk you you you talked about the headwinds from the tariffs and so on and so forth. Two questions there. One, with the Clifton and the Bondi where you raised price, I know it was on July 1, but have you seen any or the Bondi nine Bondi nine and Clifton 10, have you seen any change in rate of sales since you raised those prices in short time? And two, in your discussion about gross margin going back going forward, what is your expectation for promotional activity in that?

[Sam poser, Equity Analyst at Williams Trading LLC]

Because you did get promotional on the Bondi 8 at the end of last year, but that should be an offset this year theoretically.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Let me answer the first part of the question. Since we increased prices on July 1, we haven't seen any material decline in performance for, the products that we have raised price on.

[Steven Fasching, CFO at Deckers Outdoor]

And then on the on the promotion assumption, Sam, I think the way we're looking at it is we always assume a level of normal promotion. Right now, it's with some of the improvements that we saw in Q1, we did see an increase in promotion this year versus last year. We anticipate for the rest of this year that we'll see increased levels of promotion this year versus last year. Again, we're not giving the full year guidance, but that's kind of the perspective of how we're looking at it. Q2 embedded in our guidance is an increased level of promotion.

[Steven Fasching, CFO at Deckers Outdoor]

I think we'll see again how that plays out. I would just remind everyone that last year was exceptional in terms of the level of full price selling that we delivered. And so we're not expecting to deliver that same level of full price selling that we did last year, but we'll aim to try to get as close as possibly that we can. So, again, we'll see how it plays out. Our assumption always embeds a level of more normalized promotion, and then we'll see how things play out.

[Steven Fasching, CFO at Deckers Outdoor]

And if they play out like Q1, we may see some upside.

[Sam poser, Equity Analyst at Williams Trading LLC]

Thank you guys very much.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thanks, Sam.

[Operator]

Your final question comes from the line of John Kernan with TD Cowen. Please go ahead.

[John Kernan, Managing Director at TD Cowen]

All right. Thanks for taking my question. Steve, maybe just within the framework of U. S. And international, U.

[John Kernan, Managing Director at TD Cowen]

S. Was down 3%, international up 50% in Q1. How should we be thinking about that within Q2? Understand you don't give specific guidance, but just some guardrails on that. And then follow-up is just HOKA DTC.

[John Kernan, Managing Director at TD Cowen]

Within your forecasting, how should we think about the reinflexion of HOKA within the direct to consumer channel globally?

[Steven Fasching, CFO at Deckers Outdoor]

Yes. Sure. So in terms of first the international versus U. S. So with the slower growth, there will be some improvement, so Q2 compared to Q1.

[Steven Fasching, CFO at Deckers Outdoor]

International, the growth won't be as robust as what you saw in q one, again, because some of that was timing that we called out with the warehouse moves, and a little bit of improvement on the domestic side. So we're looking for incremental improvement in q two, but still the bulk of the growth will come from the international perspective. And then your question on DTC growth, just sorry, could you repeat the question on

[John Kernan, Managing Director at TD Cowen]

Yeah. Sure. Within HOKA DTC, how should we be thinking about the inflection, particularly in U. S. For HOKA DTC?

[John Kernan, Managing Director at TD Cowen]

It sounds like you exited the quarter at a stronger rate. Some of the data we've seen shows improved traffic trends. So just curious how you're thinking about HOKA DTC specifically within The U. S?

[Steven Fasching, CFO at Deckers Outdoor]

Yes. I think so we I think we saw slightly better improvement at the end of Q1. So we're encouraged with that. Again, I think it's incremental, right, as we continue to look at Q2. So as we saw in q one, May incrementally built on April, June incrementally built on, May.

[Steven Fasching, CFO at Deckers Outdoor]

And as we're thinking about q two, you know, it's a it's a build on q one. We're not looking for anything dramatically different. We're looking kind of for continued incremental improvement because remember, we're still managing some wholesale expansion. So we know that that will be pressure in the near term, but it's more about the incremental improvement.

[John Kernan, Managing Director at TD Cowen]

Understood. Thank you. Best of luck.

[Steven Fasching, CFO at Deckers Outdoor]

All right. Thank you.

[Stefano Caroti, CEO, President & Director at Deckers Outdoor]

Thank you.

[Operator]

Ladies and gentlemen, this concludes today's call. Thank you all for joining and you may now disconnect.

Participants

Executives

• Erinn Kohler, Vice President of Investor Relations & Corporate Planning
• Stefano Caroti, CEO, President & Director
• Steven Fasching, CFO

Analysts

• Jay Sole, Managing Director at UBS Group
• Laurent Vasilescu, MD & Senior Equity Analyst at Exane BNP Paribas
• Adrienne Yih, MD & Consumer Discretionary Analyst at Barclays
• Jonathan Komp, Senior Research Analyst at Robert W. Baird & Co
• Rick Patel, Managing Director at Raymond James Financial
• Sam poser, Equity Analyst at Williams Trading LLC
• John Kernan, Managing Director at TD Cowen