Procter & Gamble Q4 2025 Earnings Report

Procter & Gamble EPS Results

• Actual EPS: $1.48
• Consensus EPS: $1.42
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: $1.40

Procter & Gamble Revenue Results

• Actual Revenue: $20.89 billion
• Expected Revenue: $20.79 billion
• Beat/Miss: Beat by +$94.45 million
• YoY Revenue Growth: +1.70%

Procter & Gamble Announcement Details

• Quarter: Q4 2025
• Date: 7/29/2025
• Time: Before Market Opens
• Conference Call Date: Tuesday, July 29, 2025
• Conference Call Time: 8:30AM ET

Procter & Gamble (NYSE:PG) Company (NYSE: PG) is a leading American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, the company has grown into one of the world’s largest producers of branded household and personal care products. Over its long history, P&G has built a diverse portfolio of well-known brands that span multiple categories and serve a broad range of consumer needs.

P&G’s principal business activities are organized into several segments, including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. Iconic brands in its portfolio include Tide, Ariel, Downy and Febreze in the Fabric & Home Care segment; Gillette and Braun in Grooming; Crest and Oral-B in Health Care; Olay and Pantene in Beauty; and Pampers and Always in Baby, Feminine & Family Care. The company focuses on research and development to drive product innovation, sustainability initiatives and digital engagement with consumers.

Procter & Gamble markets its products in more than 180 countries and operates manufacturing facilities around the globe. The company’s leadership team is headed by Chairman, President and Chief Executive Officer Jon R. Moeller, who succeeded David S. Taylor in 2021. P&G continues to emphasize long-term growth through brand building, cost management and investment in emerging markets while maintaining its commitment to environmental stewardship and community impact initiatives.

Procter & Gamble Q4 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Leadership Transition: After 38 years at the helm, John Moeller will become Executive Chairman on 01/01/2026, with Shailesh Jajurukar—an experienced 36-year veteran—named incoming President and CEO to ensure continuity and strategic consistency.
• Positive Sentiment: Strong FY25 Results: P&G delivered 2% organic sales growth, 4% core EPS growth to $6.83, and returned $16 billion to shareholders despite volatile macroeconomic and geopolitical headwinds.
• Negative Sentiment: Greater China Challenges: Organic sales in Greater China were down 5% for FY25, though Q4 improved sequentially to +2%; management remains cautious of higher U.S. tariffs on Chinese imports and their consumer‐confidence impacts.
• Neutral Sentiment: Two-Year Restructuring Program: Aimed at boosting productivity and funding growth, the plan will streamline portfolio, supply chain and organization design—including up to 7,000 non-manufacturing role eliminations—and accelerate innovation.
• Neutral Sentiment: FY26 Outlook: Guidance calls for organic sales growth in line to +4% and core EPS growth in line to +4% (to $6.83–$7.09), incorporating a $1 billion tariff headwind plus commodity, currency and restructuring effects.

Presentation

[Operator]

Good morning, and welcome to Procter and Gamble's quarter end conference call. Today's event is being recorded for replay. This discussion will include a number of forward looking statements. If you will refer to P and G's most recent 10 k, 10 q, and eight k reports, you will see a discussion of factors that could cause the company's actual results to differ materially from these projections. As required by regulation g, Procter and Gamble needs to make you aware that during the discussion, the company will make a number of references to non GAAP and other financial measures.

[Operator]

Procter and Gamble believes these measures provide investors with useful perspective on underlying business trends and has posted on its Investor Relations website, www.pginvestor.com, a full reconciliation of non GAAP financial measures. Now I will turn the call over to P and G's Chief Financial Officer, Andre Shulton.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

John Moeller here. I'm going to start the call, and then I will hand it over to Andre. Good morning.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Obviously, is joining me here as is John Chauvier, Senior Vice President of Investor Relations. Last evening, we announced that after thirty eight years of service, I will transition into the role of Executive Chairman of the Board beginning 01/01/2026, and that the Board of Directors has elected Shailesh Jujurukar as the incoming President and Chief Executive Officer. This move has been thoughtfully planned and provides P and G with highly capable and experienced leadership going forward. Traylesh has a distinguished track record throughout his thirty six year P and G career and has been an integral part of P and G's leadership team for the past twelve years. He's delivered substantial contributions across multiple businesses in both focus and enterprise markets, including regional and global leadership of our Fabric and Home Care categories.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Most recently, Shailesh served as Chief Operating Officer with P and L ownership for our enterprise markets business, along with the management responsibilities for our product supply, market operations, global business services and IT organizations. Over the last seventeen years as CFO, COO and CFO, COO and CEO, I've had the benefit of working closely with Shailesh and our outstanding global leadership team to develop an integrated comprehensive set of strategies to guide our choices and priorities. Those strategies continue to serve us well. Perlesh has been a partner in advocating for a focus on balanced top and bottom line growth and the need for P and G brands to lead the growth of our markets, growing markets versus simply taking business to build market share. These fundamentals guide our decision making as we execute our integrated growth strategy and drive value creation for shareowners.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

For my part, it's been a tremendous honor to serve as P and G's Chairman, President and Chief Executive Officer. As I've walked the halls of P and G buildings around the world for the last thirty eight years, I'm constantly reminded of the privilege it is to work alongside such committed colleagues and friends. P and G has afforded me the chance to serve consumers and communities around the world. It's been a true joy and a tremendous learning experience. Our strategy is working.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Our bench is strong. As we cross the calendar year, it's a good time to transition to the next generation to lead the P and G team through its next chapter of top and bottom line growth and, of course, value creation. With that, I'll now turn the call over to another esteemed colleague, Andre Scholten, to lead us through fiscal year twenty twenty five at the fourth quarter and the year end results.

[Andre Schulten, CFO at Procter & Gamble]

Thank you, John, and congratulations to you and to Shailesh. And I'm very happy you will be in the current position for the next six months and Executive Chairman thereafter. So with that, I'll start with an overview of results for fiscal twenty twenty five and then the fourth quarter. John will add perspective on strategic focus areas and capabilities and we will close with guidance for fiscal twenty twenty six and then take your questions. Execution of our integrated strategy enabled the company to grow organic sales and core EPS and to return cash to shareowners in line with our target range in a challenging fiscal twenty twenty five despite volatile macroeconomic, geopolitical and consumer dynamics, resulting in market level headwinds that were not anticipated at the start of the fiscal year.

[Andre Schulten, CFO at Procter & Gamble]

Organic sales for the year grew 2%, volume growth contributed one point and price mix added one point. Growth continues to be broad based across categories and regions. Nine of 10 product categories grew organic sales for the year. Family Care and Personal Healthcare each grew with singles. Fabric Care, Home Care, Feminine Care, Hair Care, Grooming, Oral Care and Skin and Personal Care were up low single digits.

[Andre Schulten, CFO at Procter & Gamble]

Baby Care was down low singles. Focus markets grew organic sales 2% for the year with North America up 2% and Europe focus markets up 3%. Greater China organic sales were down 5% versus the prior year, but improved sequentially throughout the fiscal year growing 2% in the most recent quarter. Enterprise markets were up 2% led by Latin America with 4% organic sales growth. E commerce sales increased 12%, now representing 19% of total company.

[Andre Schulten, CFO at Procter & Gamble]

30 of our top 50 category country combinations held or grew share for the year. Seven of 10 product categories held or grew share globally. In aggregate, global value and volume share were both in line versus prior year. All general market value in The U. S.

[Andre Schulten, CFO at Procter & Gamble]

Categories in which we compete grew around 3.5% in fiscal twenty twenty five. P and G consumption growth was roughly in line with category value and volume levels for the year. Core earnings per share were $6.83 up 4% for the year. Core gross margin declined 40 basis points and core operating margin increased 50 basis points. Nearly $2,700,000,000 of productivity improvement across cost of goods sold and SG and A enabled an increase in investment in superior products, packages and brand communication to drive market growth.

[Andre Schulten, CFO at Procter & Gamble]

On a currency neutral basis, core EPS was up 4% and core operating margin increased 50 basis points. Adjusted free cash flow productivity was 87%. We increased our dividend by 5% and returned $16,000,000,000 of value to share owners, nearly €10,000,000,000 in dividends and €6,500,000,000 in share repurchase consistent with our guidance at the start of the fiscal year. Moving to fourth quarter results, organic sales rounded up to 2%. Volume was in line with prior year.

[Andre Schulten, CFO at Procter & Gamble]

Pricing and mix were each up 1%. Growth continues to be broad based across categories and regions as nine of 10 product categories held or grew organic sales. Fabric Care, Home Care, Feminine Care, Family Care, Grooming, Oral Care, Personal Health Care and Skin and Personal Care each grew low singles. Hair Care was in line with prior year and Baby Care was down low singles. Six of seven regions held or grew organic sales.

[Andre Schulten, CFO at Procter & Gamble]

Focus markets were up 1%. Organic sales in North America were in line with prior year, while we continue to see solid consumption growth in North America of around 2%, sell in trail sell out due to retailer inventory reductions. European focused markets organic sales were up 2%. Greater China organic sales grew 2%, another quarter of sequential improvement and positive momentum heading into fiscal twenty twenty six. The sixeighteen key consumption period was relatively strong, but we are closely watching economic and consumer confidence impacts resulting from higher U.

[Andre Schulten, CFO at Procter & Gamble]

S. Tariffs on Chinese imports. Enterprise markets grew 3% for the quarter. Latin America organic sales were up 6% including double digit growth in Mexico more than offsetting a modest sales decline in Brazil due to trade inventory reductions. Europe Enterprise and Asia Pacific, Middle East, Africa Enterprise regions each grew organic sales low singles.

[Andre Schulten, CFO at Procter & Gamble]

Global aggregate market share was down 20 basis points. 28 of our top 50 category country combinations held or grew share for the quarter. On the bottom line, core earnings per share were $1.48 up 6% versus prior year. And on a currency neutral basis, core EPS increased 5%. These results include a €03 impact from tariffs.

[Andre Schulten, CFO at Procter & Gamble]

Our gross margin was down 70 basis points and core operating margin increased 150 basis points. Very strong productivity improvement of five sixty basis points with healthy reinvestment in innovation and demand creation. Currency neutral core operating margin increased 170 basis points. Adjusted free cash flow productivity was 110% and we returned $3,300,000,000 of cash to share owners this quarter, 2,600,000,000.0 in dividends and €700,000,000 in share repurchase. In summary, another year of sales and earnings growth and strong cash return to shareowners in the challenging economic and geopolitical environment.

[Andre Schulten, CFO at Procter & Gamble]

With that, I'll pass it back to John. Thanks, Andre.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I'll start with a few thoughts on results before discussing the strategy. We're pleased with the performance P and G People delivered last fiscal year in the face of a very dynamic, difficult and volatile environment. Growing sales and profit and returning high levels of cash to shareowners despite heightened consumer anxiety with tariffs, inflation, interest rates, political and social divisiveness and immigration and employment status uncertainty, all resulting in lower category growth, an unpredictable geopolitical environment and against highly capable competitors. While not all results are at the levels we aspire to deliver at the beginning of the year, growth in this environment is worth acknowledging. To be clear, there's more work to do to continue improving the areas in our control, which will be needed to offset the headwinds that are largely not in our control.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The restructuring program we announced last month is one important step towards strengthening the execution of our integrated strategy. I'll talk more about this later. At Investor Day last year and at recent investor conferences, we've highlighted the significant growth opportunities we have ahead of us just in the categories where we play today. In North America, to $5,000,000,000 of market potential simply by growing household penetration of our brands among currently unserved or underserved consumers. In Europe, more than $10,000,000,000 of opportunity by driving consumption and growing markets to the current best in class levels in the region, while maintaining current market share.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

In enterprise markets, 10,000,000,000 to $15,000,000,000 of sales opportunity by driving per capita consumption to the levels we currently have in Mexico. Positioning ourselves to capture these growth opportunities and manage the increasing near term challenges is best accomplished with disciplined execution of our integrated growth strategy, with a focus on driving category growth and value creation. A focused portfolio of daily use products in categories where performance drives brand choice. The portfolio is performing, delivering broad based growth across nearly all categories and most geographies. We're active managers of this portfolio.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Over the last several years, we've made some targeted additions and subtractions in our Brand Portfolio. We've adjusted our operating model in several markets. We'll be making additional portfolio moves as part of the new restructuring program. Next, an ongoing commitment to and investment in integrated irresistible superiority through innovation across the five vectors of product package, brand communication, retail execution and value holistically defined. Leveraging that superiority to delight consumers, grow markets and our share in them to jointly create value with retail partners.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The innovation plans across the businesses are broad and strong as each category team works to increase their margin of superiority and consumer delight. Superior innovations that are driven by deep consumer insights, communicated to consumers with more effective and efficient marketing programs, executed in stores and online in conjunction with retailer strategies to grow categories and our brands and price to deliver superior value across each price tier where we compete. No one of the five superiority vectors can carry the day by itself. It's all five working together. A few recent examples.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

In China, Pampers is driving growth in the premium and super premium segments of the market by consistently upgrading and clearly communicating its superior offerings to deliver ultimate comfort, protection and luxury softness on skin. In fiscal twenty twenty five, Pampers grew organic sales nearly 20% in China and increased value share by over two points, growing share in both offline and online channels. Pampers grew its point of market entry share, becoming the best diaper for newborns among moms less than 30 years old. SK II recently launched a supercharged product line called LXP. It contains our highest concentration of Patera, delivering eight times faster visible results and is positioned in the super premium segment of the prestige skin market.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

This superior product in a beautiful package sold online and in department stores with upgraded counters and beauty counselors is a superior shopping experience and value for the Battera loving loyal consumer. The superior LXP messaging has the added benefit of haloing over the total SK II brand and is building brand equity through consistent recognition from top beauty award groups. During the most recent key consumption event in China, SK II and Pampers led growth in their respective categories, outperforming the market and gaining share. Another example in Latin America, Pantene's deep conditioning treatment collection is leading category growth, leveraging formulas featuring visibly enticing melting pearls, which deliver superior hair repair. Superior advertising with compelling visuals and retail execution with beautiful end aisle displays communicate the benefit and value for the consumer seeking softer, shinier hair.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Mexico Hair Care organic sales were up mid teens in fiscal twenty twenty five with value share growth over 1.5 points. Swiffer recently introduced the Sweep and Mop Deluxe, the first major upgrade to the original Swiffer Sweeper since its launch twenty five years ago and following the Swiffer PowerMop launch last year. Sweep and Mop Deluxe features a sturdier stick that collapses in half for easy storage and two in-one dry and wet cleaning capabilities. It's designed for efficient floor cleaning and is great for small spaces. Early launch results indicate 6% new users and 30% incremental sales to the Swiffer Sweeper starter kit business.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

For the PowerMop launch, the Swiffer team brought several top TikTok creators into their labs to learn about PowerMop from P and G scientists and create engaging communication. From there, the creator's social media content was tested with P and G's proprietary AI studios. This process ultimately created the superior Mop Smarter campaign across TV, digital and influencer marketing to connect with consumers in fresh ways. Swiffer PowerMop has become the largest product launch in Swiffer's history, contributing to 40% of the growth of the Swiffer portfolio and driving 35% of category growth, making it the number one growth driver in the category. In The U.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

S. Digestive wellness market, Align launched its bloating, relief and food digestion version to address the number one unmet need for nearly half of all consumers bloating associated with the inability to digest food. Align delivered meaningful product innovation and communicated the symptom by showing one of the most common and relatable signs of bloating for consumers not being able to button their pants. This spring, Align launched its first three in-one biotic, a prebiotic to nourish good bacteria, a probiotic to soothe bloating and a postbiotic to support immune health. This new innovation is off to a strong start, enabling Align to accelerate share growth since launch.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Finally, Tide EVO, our new laundry detergent developed on our breakthrough functional fibers platform has started its first stage of national expansion with an online launch of Tide EVO Free and Gentle. EVO offers superior cleaning performance in a recyclable package with no plastic bottles or water. In test market stores, EVO sales have been highly incremental to category growth and retailer demand has been well above initial expectations. We're in the process of adding manufacturing capacity and we'll have more to share about this exciting innovation over the coming months. There are many more examples across all categories, more than we have time to discuss in detail this morning.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

One third party measure of innovation success is the Surcana U. S. New products pacesetters report. In 2024, P and G earned four of the top 10 spots for the most successful non food product launches of the year as measured by retail sales and five of the top 25. This marks the fifth year in a row that we have had at least three of the top 10 entries.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Our five entries in the top 25 list are the most by any individual company for the seventh consecutive year and more than our seven closest competitors, Unilever, Kenview, Kimberly Clark, Colgate, L'Oreal, Clorox, Reckitt, Denkiser combined for the fifth consecutive year. Looking forward, P and G has seven entries on the Pacesetters Rising Stars list for next year, including Downy Comfy Cozy Fabric Enhancer, Febreze premium seasonal collection air care, GAIN mood collection detergent, Loves Platinum Protection Diapers, Mr. Clean 2x Concentrated Cleaner, Oral B IO Series two Power Brushes and Secret whole body deodorant sprays. For perspective, all three of our products on the rising stars last year finished in the top 10 for the current year. Third strategy element, productivity improvement in all areas of our operation to fund investments in innovation, brand building and market growth, to mitigate costs and currency challenges and to expand margins and generate cash.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We have an objective for gross savings and cost of goods of up to $1,500,000,000 before tax enabled by platform programs with global application across categories with Supply Chain three point zero. We have line of sight to savings from improved marketing productivity, more efficiency and greater effectiveness, avoiding excess frequency and reducing waste while increasing reach. We're taking targeted steps to reduce overhead as we digitize more of our operations. Visibility to more savings opportunity is increasing as the businesses continue to build their three year rolling productivity master plans and as we accelerate productivity with our restructuring efforts. Next element of the strategy, constructive disruption of ourselves and our industry, a willingness to change, adapt and create new trends, technologies and capabilities that will shape the future of our industry and extend our competitive advantage.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Finally, we've designed and continue to refine an empowered, agile and accountable organization, an inclusive and diverse organization, enabling us to better serve an increasingly diverse set of consumers. There are times when continuous improvement of each element of the strategy is enough to deliver the near term objectives we've set and to prepare us for the next phase of growth and value creation. However, at times, there's a need for a bigger step forward to bolster P and G's growth and value creation. The two year restructuring program we announced is aimed at making changes to enable stronger delivery of our integrated growth strategy. This is not a new approach, rather an intentional strengthening of our current strategy to widen our margin of advantage and superiority fueled by productivity to win in the increasingly challenging environment in which we compete.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

There are three main areas of focus: portfolio, supply chain and organization design. The portfolio choices include exits of some categories, brands and product forms in individual markets. They may also include some brand divestitures. It takes time to plan the execution of these moves and most have not been communicated broadly, so we can't discuss all of the details today. Our priority is communicating first to employees and to retail customers.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So here are a few examples of the areas where we will be simplifying the portfolio. We'll be streamlining the Feminine Care pad lineup in several markets in Asia. Similarly, in Oral Care, Fabric Care and Grooming, we'll be discontinuing small non strategic country product form combinations. We'll be discontinuing business operations in Bangladesh. This is not an exhaustive list, but a representation of the ways we're focusing our energy and resources on higher value creation opportunities.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

These portfolio moves enable us to make related investments interventions in our supply chain, rightsizing and right locating production to drive efficiencies, faster innovation, cost reduction and even more reliable and resilient supply. Finally, we're making additional changes to ensure an even more agile empowered and accountable organization design, making roles broader, teams smaller, work more fulfilling and more efficient, leveraging digitization and automation. Smaller teams with greater breadth of skills will work on an integrated end to end basis from consumer understanding to design and execution, eliminating the siloed approach to work, creating more integrated ways of working, broadening employees' skills to empower decision making, increasing individual contribution and development and improving the employee value proposition. Across these three areas portfolio, supply chain, organization, we expect to reduce up to 7,000 non manufacturing roles or roughly 15% of our current non manufacturing workforce over the next two years. These steps have been an evaluation by the leadership team for some time.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We've been thinking through some of these organization design changes and shortly after our last restructure change six years ago. And we've had pilots and focus in enterprise markets in place for well over a year. The portfolio moves have been evaluated over the last year following successful execution with other brands and markets over the past two years. I say all of this to ensure our owners that these are well thought out plans, not knee jerk reactions to recent slower markets or higher cost impacts. We remain as confident as ever in our strategy and our ability to drive market growth, to deliver balanced growth and value creation, to delight consumers, customers, employees, society and shareowners.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And we're taking steps to drive better execution and more investment in the strategy to grow markets and improve our ability to achieve our growth and value creation objectives. With that, I'll hand it back to Andre to outline our guidance for the New Year.

[Andre Schulten, CFO at Procter & Gamble]

Thanks, John. As we enter fiscal twenty twenty six, we continue to expect the environment around us to remain volatile and challenging from cost to currencies to consumer, competitor, retailer and geopolitical dynamics. We believe our going in guidance for fiscal twenty twenty six prudently reflects these market realities. On the top line, we currently expect the markets in which we compete to deliver local currency value growth in the range of flat to 3% for the year, with the current run rate roughly in the middle of this range. Our objective is to grow organic sales modestly ahead of the underlying growth of these markets.

[Andre Schulten, CFO at Procter & Gamble]

However, our guidance includes a 30 to 50 basis point headwind from brand and product form discontinuations as part of our two year restructuring program. Taken together, our guidance range for organic sales growth is in line to up 4% versus prior year. The low end of this range protects for additional softness in underlying market growth rates. The high end would require acceleration in underlying market growth and market shares. On the bottom line, we are guiding for core EPS growth in line to plus four percent versus fiscal year twenty twenty five, core EPS of $6.83 This guidance equates to a range of €6.83 to €7.09 per share, 6.96 or up 2% at the center of the range.

[Andre Schulten, CFO at Procter & Gamble]

This outlook includes a commodity cost headwind of approximately $200,000,000 after tax and the foreign exchange tailwind of approximately $300,000,000 after tax. In addition, our outlook includes $1,000,000,000 before tax in higher costs from tariffs in fiscal twenty twenty six. This is based on tariff rates announced since July 9 and assumes USMCA exemptions still apply for imports from Canada and Mexico. You can think about the tariff impact in three buckets, about $200,000,000 from materials and products imported from China to The U. S.

[Andre Schulten, CFO at Procter & Gamble]

Another €200,000,000 from Canada's tariffs on goods shipped from The U. S. And the remaining €600,000,000 from tariffs on goods coming from coming to The U. S. From the rest of the world.

[Andre Schulten, CFO at Procter & Gamble]

At these rates, tariffs alone are a five point headwind to core EPS growth in fiscal twenty twenty six. We will look for every opportunity to mitigate these impacts including sourcing flexibility, productivity improvements and pricing with innovation in affected categories and markets. Below the operating line, we expect modestly higher interest expense versus last fiscal year and a core effective tax rate in the range of 20% to 21% for fiscal twenty twenty six combined roughly a $250,000,000 after tax headwind to earnings growth. We are forecasting adjusted free cash flow productivity in the range of 85% to 90% for the year. This includes an increase in capital spending as we add capacity in several categories and as we incur the cash costs from the restructuring book.

[Andre Schulten, CFO at Procter & Gamble]

We expect to pay around $10,000,000,000 in dividends and to repurchase approximately $5,000,000,000 in common stock, combined the plan to return roughly $15,000,000,000 of cash to shareowners in fiscal twenty twenty six. These guidance ranges reflect current market realities for consumption and costs including tariffs. They also reflect our desire to maintain strong investment in the business to enable delivery of our growth algorithm over two three year rolling periods as we work through market and cost volatility. This outlook is based on current market growth rate estimates, commodity prices and foreign exchange rates. Significant additional currency weakness, commodity cost increases, geopolitical disruption, major supply chain disruptions or store closures are not anticipated within these guidance ranges. With that, I'll hand it back to John for closing thoughts.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We're very pleased with the results P and G People have delivered in a very challenging and volatile environment, growing sales, growing earnings and returning strong levels of cash to shareowners. We continue to believe the best path to sustainable balanced growth is to double down on the strategy. Excellent execution of an integrated set of market constructive strategies delivered with a focus on balanced top and bottom line growth and value creation, starting with a commitment to deliver irresistibly superior propositions to consumers and retail partners. We're taking proactive steps to improve the execution of strategy and our ability to deliver our growth and value creation objectives.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I'm looking forward to being with you through the calendar year as CEO and then as Executive Chair. I'm excited by the additional contributions that Shailesh and our team will make to Delight consumers, customers, employees, society and through this, our shareowners. With that, we'll be happy to take any questions.

[Operator]

Your first question will come from the line of Steve Powers with Deutsche Bank. Please go ahead.

[Steve Powers, Equity Research Analyst at Deutsche Bank]

Thank you, and good morning, everybody. Picking up on last night's announcement, I guess I'd like to begin by extending my congratulations to Shailesh, assuming he's listening somewhere, and and also say congratulations to you and the entire team, John, on what appears a a well thought out transition. Two two questions stemming from that, if I could. First, I know we'll hear a lot more from Shailesh starting in about six months, but, maybe you could offer a bit more perspective, John, on what, what you see as Shailesh's unique attributes and why you feel he's the right person to succeed you while also, elaborating on your goals as you think about the pivot to executive chairman? And then secondly, shifting back to the business, Shailesh spoke in early June about the importance of P and G working, as he put it, to create its own tailwinds as we enter fiscal 'twenty six in order to reaccelerate category growth and P and G's own top line.

[Steve Powers, Equity Research Analyst at Deutsche Bank]

You spoke to the innovation slate this year and overall priorities, but could you elaborate further on those tailwind creation efforts? And when within the fiscal year you might expect them to accumulate into more tangible overall results? Thank you.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Thanks, Steve. As it relates to Shailesh's strong suitability to lead the next phase of growth and value creation for the company, he has successfully led our largest businesses, specifically the fabric and home care sector most recently. He's led businesses in both enterprise markets and focus markets. Most recently as COO, he had responsibility for p and l responsibility for each of the enterprise markets. As COO, he gained even deeper knowledge of some of our functional skill sets and capabilities.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So he'll bring all of that to bear combined with thirty six years of experience. I've worked closely with Shailesh, most closely in the last number of years as he was COO and I was CEO, but we've worked in other capacities together over the years. So he's gonna be a great a very strong candidate to lead again the next phase of growth and value creation, and I feel very, very good about that. It gives me a fair amount of peace and comfort as I move into my next chapter. In terms of creating our own headwinds or sorry, tailwinds.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The last thing we need to do is create any more headwinds. The restructuring program that both Andre and I referenced in our remarks is very good example of that. Building financial headroom to invest in innovation, invest in commercialization And that's the reason we're doing that is to continue to create our own tailwinds to accelerate growth in what is otherwise a very, very difficult environment. Focusing those efforts on the categories and brands and markets that matter is another example of creating our own tailwinds. And we continue to create tremendous advantage with all the work that we're doing in supply, both to improve service to consumers and customers, reduce costs, creating more financial headroom.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And then obviously, the appropriate levels of investment and expertise focused on the next round of innovation, the next round of commercialization, and I took you through some of the on market examples in my prepared remarks. And there are many exciting things coming, not just in the categories we currently compete in, but also selectively a few additional categories. So, again, I move to my next assignment with a sense of excitement and anticipation for what the team will accomplish. And that's one thing I think is important to emphasize when we have these times of leadership rotation. Big multinational business is not a me sport.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

It is a we sport. And I'm most comforted by the breadth and quality of the leadership team, the breadth and quality of the organization that's been executing against the strategies that have generated some of the results that we've been talking about. I'll leave it there.

[Operator]

The next question will come from Lauren Lieberman of Barclays. Please go ahead.

[Lauren Lieberman, Managing Director at Barclays]

Great. Thanks. Good morning. And I'll just echo everything that Steve so eloquently said both to you, John, and to to Shailesh. It was great to get the context of your expectations for market growth and also kind of the current the current rate.

[Lauren Lieberman, Managing Director at Barclays]

But one thing that's become true over the last couple of quarters is the outperformance of P and G versus its categories. That gap has narrowed and narrowed and narrowed. And that's with what I think has still been a very steady slate of innovation, of consistent reinvestment. So notwithstanding all the words you just shared around consistency of strategy and confidence in the strategy, what do you think maybe needs to change? And maybe we can focus just on North America to widen that gap back out where your innovation, your strategies are in fact growing the categories and by virtue of that, growing your share because that that math doesn't seem to be working more recently.

[Lauren Lieberman, Managing Director at Barclays]

So whether it's competitive environment, particular cohorts in the consumer landscape that have been more challenged, what your what your perspective would be on how that gap kinda widens back out to support P and G outperformance? Thanks.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I'll provide some perspective on your accurate observations and our response to them, and then I'll ask Andre to do the same from his vantage point. In North America specifically, we have kind of three things that are happening. One is the reduction in category growth rates. The second is if you're if you're operating within a category that's growing at a a lower rate, by definition, your margin of growth advantage narrows. Second is, as Andre mentioned in his remarks, the relationship between sell in and sell out, where we've seen inventory reductions in the part of our retail partners, that is exaggerated by the shift of shopping across the retail channels.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And the channels that are growing the quickest right now typically carry lower levels of on hand inventory, whether that's Walmart, whether that's Amazon, whether that's club stores. The third and probably most important is that we do have categories where we've lost superiority. And we simply must regain that level of superiority that allows us to outgrow the market. That's why we're going through the restructuring program that we are. There are specific plans, as you can imagine, they're competitively sensitive.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And I'm not going to go into step by step elements. But you should assume that we clearly understand that we have work to do there. And hopefully, the restructuring program gives you some confidence that we're committed to do exactly that. And obviously, as these things come to market, we'll be talking more about them as early as the back to school conference in September. Andre, any other thoughts?

[Andre Schulten, CFO at Procter & Gamble]

No. Echo what you said, John. I think maybe to be specific and give you some confidence here. As John said, I think in some categories, we have not been able to maintain the level of superiority that we know we need in order to grow the category and grow within the category. But we also know that when we do that, the business quickly reaccelerates and picks up.

[Andre Schulten, CFO at Procter & Gamble]

So if you take Baby Care, for example, while the premium end of the lineup has been growing consistently because we've innovated consistently on spotless and cruisers three sixty, etcetera, the lower end, the value tier had not delivered. When we put innovation on lofts with platinum protection, the category part reaccelerated, our share reaccelerated and our organic sales reaccelerated. We have the same opportunity on Olay on the core jars business. So we know we're not superior. We know we need to adjust and we're on it.

[Andre Schulten, CFO at Procter & Gamble]

But where we have superiority in the Olay lineup like SuperSerum, we bring in 65 of business via new users. So we grow the category, we grow share within the category. And then we just have a few S curves that will just fundamentally change the category operates, which is EVO, which will launch in the back half of the year. We've got it in the online business right now, but we'll we firmly plan to expand that further. So there's plenty of proof.

[Andre Schulten, CFO at Procter & Gamble]

We know what to do. We need to execute brilliantly and we create the fuel to do that with the restructuring and the productivity efforts that you see. The second part I'll leave you with is the new business opportunity of $5,000,000,000 that we quote is real. These are underserved and unserved consumers that we can access. But they are this is only a number on a piece of paper until we allocate resources to it, which is exactly what we're doing and doubling down to ensure that regions, segments, consumer groups that we have not as actively pursued in The U.

[Andre Schulten, CFO at Procter & Gamble]

S, we are going after with full intention and all the resources we have.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And I think, Lauren, as you just again, to the heart of your question on reaccelerating the gap in performance or the advantage in performance between P and G and the competitive set, I mean, thing you need to look at is who is positioning themselves for the level of investment that we're describing here. And I won't speak to others, but we are intent on ensuring that we're well positioned to do exactly what we described.

[Operator]

The next question today will come from Dara Mohsenian of Morgan Stanley. Please go ahead.

[Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley]

Hey, good morning. John, congrats on a remarkable run at driving shareholder value and Shailesh on his greater responsibilities. John, can you discuss how the restructuring you recently announced will enable greater organizational capabilities looking forward, particularly just given the external technology advancements that we've seen and how those two points interplay with each other. And on the other piece of big news with the CEO change, all the background on Shailesh's capabilities is very helpful. Just any insight or perspective on the timing of the CEO change?

[Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley]

Why is now or technically January the right time to move to new leadership? Thanks.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Great. I'm gonna start with the last part of your question, Dara. And usually, when I do that, you'll have to repeat the first part. But in terms of why now, and and you said technically January 1. It's not technically January 1.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

It's actually January 1. And the only reason I emphasize that is because of the next observation I'm gonna make. As of January 1, I will have served this company for thirty eight years. My wife worked for this company in a senior executive capacity until she retired when I became CEO. Between the two of us, we'll have served this company for seven decades, almost three quarters of a century.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The results that you referred to and that have been delivered give me comfort in the strength of the strategy, the sustainability of the strategy. If you go back to when we completed the articulation of the strategy and began executing against it, which was seven years ago in 2018. This team has built has created $17,500,000,000 in incremental sales, which puts us at the eighty fourth percentile of the S and P 500. At the same time, they've generated $6,000,000,000 in incremental profit, which puts us at the ninety second percentile of the S and P 500. Grading, as you referenced, significant market cap growth of $180,000,000,000 more value creation than all but one of our competitors have created over their entire one and two century histories as a company, so seven years vis a vis one or two centuries.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And in the process, the team has built the eighteenth most valuable publicly U. S. Publicly traded company, the twenty first most valuable in the world. So we embark on our next chapter from a position of strength, both from a strategic standpoint and from an executional standpoint. We've recently, and Andre mentioned, we described this first at the Deutsche Bank Conference in Paris in June, strengthened the execution of that strategy, which gives me further comfort that we'll be able to execute against that.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And as I mentioned, we have a very strong team, inclusive of Shailesh. And so I just look at all of this and say this is the right time to make a transition as we lap the fiscal year, and I'm very confident we'll be able to do that in a very constructive way. In terms of the timing or the cadence that you asked about, in terms of when these tailwinds that we're creating for ourselves bear fruit, as you would expect, there's an executional period that has there's a planning period that has to occur. There's an executional phase, then we get to impact. So that will build as we go through the fiscal year and into next.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Oh, sorry. You always ask very complex questions there. So my team here has reminded me that I've, as is typical, overlooked one of your key questions, and it's it's a very important one, which is how is, you know, how are we thinking about the organization design and and why do we why does that give us confidence and what tailwinds does that create? Many of you have probably heard me talk about this before. It's one of my top topics to talk about because I think there's so much there there.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

You know, industry broadly defined has operated over the last a hundred years in a very siloed, heavily functional organization model. But the world has changed, and and the world isn't thinking about things that way. And so I think there is immense opportunity to tear down some of those silos and in the process, build better and quicker decision making, more efficient work processes, and a much higher employee value proposition. Each one of those things by themselves would make a significant difference in terms of the creation of tailwinds that we've been talking about. Together, I think they're extraordinarily powerful, and that expands across the activity system of the enterprise.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So the the potential there is is is significant. So I'm highly well, one last thing because you you also referred to this. That would have been a very, very difficult task or reality to get your arms wrapped around without the advent of some of the technology that we have available to us now. So so now is the time to utilize those tools and empower the organization to move forward. Each one of those functional silos that I referred to largely, historically, and even currently had has their own data repository.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And there are people within each of those functions, and I mean each and every, whose job is to create, maintain, extract, translate all of that data. And our objective is to make that seamlessly available to everybody on an end to end basis, not siloed just like the organizations are siloed, not hard to access, and obviously utilizing the analytical and even predictive tools that are increasingly available. Sorry for the long answer, but when you ask a long question, you get a long answer.

[Operator]

Our next question today will come from Bonnie Herzog of Goldman Sachs. Please go ahead.

[Bonnie Herzog, Managing Director at Goldman Sachs]

All right. Thank you and congratulations from me too to both Shailesh and John. And John, we're really all going to miss seeing you, especially at CAGNY, but, of course, you're always welcome. So I just had a few questions on your f y My

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

team just my team just frowned, Bonnie.

[Bonnie Herzog, Managing Director at Goldman Sachs]

Oh, no.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We smiled.

[Bonnie Herzog, Managing Director at Goldman Sachs]

Does that does that mean they want you? Oh, we'd love to to keep seeing you.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Some space.

[Bonnie Herzog, Managing Director at Goldman Sachs]

No.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

No. Go ahead, buddy. Sorry.

[Bonnie Herzog, Managing Director at Goldman Sachs]

Oh, no. No. That's fine. But I just had a few questions on your f y twenty six guidance, if I may. First, your ranges are quite a bit wider than they've been historically.

[Bonnie Herzog, Managing Director at Goldman Sachs]

Now I certainly recognize there's a fair amount of volatility uncertainty. But is there any other reason maybe why you have less visibility on your business right now? Then also your guidance does imply deleverage at the midpoint. So maybe help us to understand the puts and takes of this. And then finally, how are you thinking about phasing in the year?

[Bonnie Herzog, Managing Director at Goldman Sachs]

Should we assume EPS growth will be back half weighted? Thanks.

[Andre Schulten, CFO at Procter & Gamble]

I'll take a run at this and John, please jump in here. Morning, Bonnie. Just for the record, we were smiling not frowning. On the top line, I think the reality that we're seeing is simply a lack of clarity on where the category growth is going to go. Our midpoint assumes that growth rates in The U.

[Andre Schulten, CFO at Procter & Gamble]

S. And in Europe stay about where we see them today, which is around 2%, maybe a little bit lower in the most recent weekly data. China continuing on its path to growth, not quite there. And Latin America and Enterprise Markets in general remaining at around 5%, 6% of category growth. So if that holds true, we think we can be at the midpoint of slightly higher.

[Andre Schulten, CFO at Procter & Gamble]

There is a scenario where the categories reaccelerate to historical growth rates. Europe and The U. S. Return to 3% to 4%, China accelerates, Latin America reaccelerates beyond 6% that's the upper end of the range. The lower end of the range is the opposite.

[Andre Schulten, CFO at Procter & Gamble]

We see the deceleration that we saw over the last few months continue in Europe and in The U. S. China not really gaining positive trajectory and enterprise markets remain muted specifically in the Asia, Middle East, Africa region. That's just the reality we're looking at. And it's very hard to say where in that range we're going to be.

[Andre Schulten, CFO at Procter & Gamble]

So we find it prudent to give you transparency on where the range is on the top line. Then you move to the EPS line and it's first of all an outcome of where we think we're going to be on the top line. But then you have incremental volatility coming from tariff negotiations that are ongoing. And again, you saw from Deutsche Bank to today, we saw a €400,000,000 increase in tariff exposure. With the EU trade deal over the weekend, we saw a €100,000,000 decrease.

[Andre Schulten, CFO at Procter & Gamble]

So there's a lot of swing here from a tariff standpoint. You then have to assume what can you pass on in terms of pricing after we maximize productivity and how much of that pricing is going to be sticking in the market. And you have foreign exchange and commodity volatility that you always have. So you layer all of that on top and you can see easily between the top line and those effects how the range is wider than we typically have. In any case, be assured, our objective is to firmly be at the upper end of the range.

[Andre Schulten, CFO at Procter & Gamble]

And we work and do everything we can to be in the middle of upper range. But again, there's many factors on the macro side, which we don't control, which we have to take into account. Quarterly timing. John reminds me on the quarterly timing. It is going to be an upward trajectory on EPS as you can appreciate.

[Andre Schulten, CFO at Procter & Gamble]

Some of the pricing recovery of the tariffs will come later in the year. The category acceleration is expected to happen later in the year. So it will be an upward trajectory from quarter one upwards. Right. And the savings as well are coming obviously the restructuring savings are coming in the second half of the year.

[Operator]

Our next question will come from Peter Grom of UBS. Please go ahead.

[Peter Grom, Equity Research Analyst at UBS Group]

Thanks, operator, and good morning, guys. John, Shailesh, congratulations from my end as as well. John, we're definitely gonna miss you. So I I kinda wanted to pick up on on that last point, Andre. I I I wanted to get some perspective from actually for both of you just in terms of category growth and kind of this trend line that we've seen over the last few months and how that compares to what you were expecting.

[Peter Grom, Equity Research Analyst at UBS Group]

And I I know the team's long expressed confidence in the category growth returning to to historical averages, but the timing has been a bit of a wildcard. But I guess just going back to the last call, category growth is running at 2.5%. Andre, I think you mentioned it's now running closer to 1.5. Can you maybe just unpack what's really happening, the drivers of the slowdown? And I guess, is it evolving as you would have expected? And then I guess just related, when you think about the guidance of flat to 3% growth, your commentary to Bonnie's question was really helpful. But how realistic is it to expect category growth to to decelerate further? Is that simply, you know, you're embedding some cushion here, or do you think that's a realistic outcome? Thanks.

[Andre Schulten, CFO at Procter & Gamble]

Good morning, Peter. Look, the reason why we have a wider guidance range on the top line is exactly because it's very hard to predict where the category growth line is going to go. What we are observing is that the consumer on both ends of the spectrum, the lower income consumer and the higher income consumer, they are reacting to the current volatility they are seeing and they are observing. And we see consumption trends consistently decelerating, not significantly, but we see a deceleration in The U. S.

[Andre Schulten, CFO at Procter & Gamble]

We see a deceleration in Europe. And those are the biggest regions that have an immediate impact on the global category growth numbers. The volatility the consumer is seeing, think is maybe not necessarily grounded in their current reality, but more on what to expect for the future. So consumers are a bit more careful in terms of consumption. They are using up pantry inventory and they are looking for value either in smaller packs and promotions or in larger pack sizes in the club

[Andre Schulten, CFO at Procter & Gamble]

That's a behavior we've been outlined before, but it's not stopped. It continued. So the trajectory here could be that we 've reached the low point and the consumer gains confidence, the labor market is stable, inflation doesn't pick up. And therefore, we see category growth returning to 3% to 4% or not. And that's exactly the reason why we have a guidance range that is relatively wide.

[Andre Schulten, CFO at Procter & Gamble]

Our job in all of that and that's why I come back to where John started. Our job is to create our own tailwinds. Our job is to create category growth, create an incentive for the consumer to return to the category and find value in our propositions every day. And these categories, even though the consumer slows down for a period of time, they don't stop doing their laundry. They don't stop washing their hair.

[Andre Schulten, CFO at Procter & Gamble]

They don't stop using diapers. That's why we're exactly in these categories. So overall, I feel good about the portfolio. I feel very good about the innovation, but there is a level of baseline uncertainty that we reflect in the guidance range.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And just to build on that a little bit, and we've talked about this before, but to the extent that people are frustrated, and I would say understandably frustrated with the lack of certainty and the breadth of the range, trust me, there's no one more frustrated with that than I. But as you look at the predictability and you think about things like, you know, what's the impact of immigration status and immigration policy on consumption over time? What's the impact of tariffs and related both pricing and potential supply chain shifts and portfolio shifts over time. If you look at a place, what's the impact of inflation? What's the impact of interest rates?

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We talked about the acceleration of growth in China, but that comes largely driven by the month of June, which is a heavy promotion period in China. I don't know how much of that went into inventory and how much was actually consumed. So there's just all those uncertainties that are out there. And as Andre rightfully said, we're just trying to give you the benefit of that aggregated perspective in terms of what outcomes might be. And our job is to wake up each morning, put both feet on the floor and power ahead to do the best that we can in creating the tailwinds that we've described and seeing that impact in the market, and that's what we're committed to do.

[Andre Schulten, CFO at Procter & Gamble]

And just one last point, I just want to reassure you, the strategy has not changed. We will push as hard as we can to generate category growth because we believe that's the only way to sustainably create value and regain share momentum. The easy answer would be to react to strong promotions we're seeing in the market with equal promotion response. That would protect share in the short term, but it would protect share of a contracting category. So you will not see us go there.

[Andre Schulten, CFO at Procter & Gamble]

You will see us continue to innovate, drive market growth. And you kind of heard the story in the beginning of the call. So that ties right into why we are where we are, independent of where we see the category going.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And to that end, every time that I interact with our organization, I remind them that our job in the face of uncertainty is to step forward, not backward. And we will do that. I think the restructuring is a reflection of our commitment to do that.

[Operator]

Our next question today will come from Peter Galbo of Bank of America. Please go ahead.

[Peter Galbo, Director - Head of US Consumer Staples Equity Research at Bank of America]

Hi, good morning. Thanks for the question and congrats to John and to Shailesh as well. Andrea, I wanted to ask maybe one clarification and then one follow-up. I believe in response to Bonnie's question, you mentioned that maybe the $1,000,000,000 tariff headwind had moved down by about $100,000,000 after this past weekend with Europe. So I just wanted to clarify that as a first piece.

[Peter Galbo, Director - Head of US Consumer Staples Equity Research at Bank of America]

And then secondly, on the $600,000,000 within the tariff bucket that you kind of said of Rest of the World, just a bit broader. But as we continue to get kind of more trade announcements, just can you help us identify how much flexibility there maybe is in that? I don't know if Brazil isn't really at a 50% rate. Is there flex for that to move? Just other kind of countries around the world that could impact that. Thanks very much.

[Andre Schulten, CFO at Procter & Gamble]

Thanks for the question, Peter. Yes, the so the tariff announcements over the weekend indeed have reduced at face value the $1,000,000,000 to €900,000,000 BT. But we don't fully understand what's in that agreement yet. So I would take that with a grain of salt until we really see the details. And yes, I think there are it's very hard for us to judge what is real and what is not real.

[Andre Schulten, CFO at Procter & Gamble]

So we're reflecting spot like we do on commodities, like we do on FX. So we're just taking every announcement at face value and pricing it out from a tariff standpoint. I would caution us to be too optimistic that future trade agreements will be a significant tailwind. The other question here is how much of the pricing that we're taking will actually remain in market if that turns into a tailwind from a tariff perspective. So I would see the two as equalizing.

[Andre Schulten, CFO at Procter & Gamble]

So I would not view and that's what we're telling our organization, don't assume you're getting tailwind from decreased tariffs because if the tariffs come down, most likely the pricing will not sustain in the market. So I would see those two as moving in parallel.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Just to give you even additional perspective on the difficulty here and to encourage you not to spend a ton of time on it, there are I'll just give you two examples of or three examples of the uncertainty that exists currently. And and this isn't a judgment or a criticism. It's just a reflection of reality. We don't, as Andre said, really have details for these agreements. So it's hard to analyze exactly how they would impact our business.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The second, there's a whole round of work that's going on under the heading of what's referred to as two thirty two investigations, which are headed by the commerce department. And that work hasn't been completed. It's designed to assess the strategic risk that's imposed by overdependence on imports of certain goods and products, so for example, metals, but also inclusive of pulp. Within that wood pulp, within that, there's the whole question of exemption from tariffs for USMCA compliant materials. We don't know if those if that's going to hold under the new policies.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The last piece I would mention is also very, very difficult to get your arms around, which is the potential for retaliatory tariffs. What these will be tariffs imposed by other countries on The U. S. That's the situation we have right now with Canada, who's imposed 25% tariffs on imports of products from The U. S.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Into Canada. And in our case, that ends up being a big impact, which John Ray referenced in his remarks, because most of our Canadian business is sourced from The U. S. So that just gives you, again, a little bit of a picture of the degree of uncertainty that's in there. There's upside potential within that, though I think Andre's caution is rightly presented.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And but there's just a range of outcomes that we're all going to have to get comfortable managing with. And the best thing I know to do in that situation, again, is step forward on those things we can control, which is exactly what we're doing with restructuring. It's exactly what we're doing with spending portfolios. It's exactly what we're doing with innovation. I'm not out there asking our innovation teams to slow anything down. Quite the contrary.

[Operator]

Our next question today will come from Filippo Fulani of Citi.

[Filippo Falorni, Director - Equity Research at Citi]

Hi, good morning everyone. I also wanted to extend my congratulations to Shailesh and John on your new roles. So for my question, I wanted to zoom in on The U. S. Market, your largest market.

[Filippo Falorni, Director - Equity Research at Citi]

Clearly, we've talked about some of the consumption slowdown. But from a reported standpoint, we've also seen the impact of the inventory destocking that you talked about. I'm just curious, why do you think we've seen this more pronounced deceleration over the last two quarters? Because some of the comments you made about the channels that are growing faster, having lower inventory, those have been going on for a while. But really over the last two quarters, we've seen a much bigger negative impact from destocking.

[Filippo Falorni, Director - Equity Research at Citi]

So maybe can you give us a sense of what is happening at the retailer level? Are there certain categories that are getting impacted? And do you think that negative impact in The U. S. Will continue in the 2026 until you cycle some of those impact in Q3 of next year? Thank you.

[Andre Schulten, CFO at Procter & Gamble]

Good morning, Filippo. You're right. I think the channel shifting has been an effect that we've observed for a number of months, but it also is an effect that isn't stopping. So we continue to see strength in the online channel. We continue to see strength in Walmart and Costco, in club in general, in Amazon.

[Andre Schulten, CFO at Procter & Gamble]

And obviously as that trend continues those retailers are more inventory efficient. So that will continue to be a headwind until that trend changes. When and if that changes is a question I can't answer. The other point I think that it's clear, retailers have to deal with tariff impacts as well as they allocate cash and inventory. And as tariff impacts become real and hit their cash availability, they have to make choices.

[Andre Schulten, CFO at Procter & Gamble]

We are fast turning categories. The easiest way to make a choice and reallocate cash is in all categories. So if you need to free up cash for other general merchandise, you go to CPG because we have the fastest turn, so you free up the fastest amount of cash, which is the second driver. I think the third driver is, if consumption slows, a retailer would react with reducing the inventory because you don't quite need as many turns as you would in a fast growing consumer environment. So all of those effects coming together.

[Andre Schulten, CFO at Procter & Gamble]

None of them give us certainty on to what degree this inventory contraction will continue or if inventory actually would come back over the next few quarters. I can tell you what our assumption is. Our assumption is relatively stable inventory levels going forward, but we've not made any assumption on returning inventory levels. And it's not just The U. S.

[Andre Schulten, CFO at Procter & Gamble]

In Brazil, for example, we saw a 10 inventory effect between consumption and organic sales growth. So these effects are visible not only in The U. S, but also in other parts of the world. And again, introduce a level of variability, which is reflected in our guidance range.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And just to be clear, I'm not suggesting that you were suggesting otherwise. But in general, lower inventory throughout the system is a good thing. It leads to more efficient operations of the entire supply chain from our suppliers through to our inventory, through to retail inventory, all of which has a cost associated with it. So this is there's a silver lining in this as well.

[Operator]

Our next question will come from Chris Carey of Wells Fargo Securities. Please go ahead.

[Christopher Carey, Equity Analyst & Head - Consumer Staples Research at Wells Fargo]

Hi. Good morning, everyone. I wanted to ask about China specifically. Andre, I think you characterized it as another quarter of sequential improvement with six eighteen being relatively strong. Can you talk about just the durability of the trends that you're seeing?

[Christopher Carey, Equity Analyst & Head - Consumer Staples Research at Wells Fargo]

Six eighteen is obviously more of a annual seasonal events, but really sort of underlying durability that you may or may not be seeing in the market. And I think there is this dynamic where, P and G and and your peers are still waiting to assess the the impact of tariffs on the economy and and and what it means for the Chinese consumer, in in in the months ahead. And and and and as such, you're you're perhaps a bit more, you know, measured on carrying through this improvement that you've seen in the market into out quarters. And so can you just contextualize again the durability versus the onetime nature that may have seen in the quarter and just how we would see the medium term in the context of what will be an evolving consumer landscape in China? Thanks.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Everything you said is accurate, but there are some things that are that are encouraging. I'll I'll give you two of those. One is the trend continues to be more positive. That doesn't offer, you know, any definitive perspective on what the future is gonna hold. But it's like this thing is is bouncing all around.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

It's generally improving. Second, the Chinese consumer continues to be very responsive to innovation. I gave you two examples in our prepared remarks where Pampers is growing at 20%, where SK II is growing very, very strong double digits. So it comes back to our activity system and what we do to ensure that the best propositions are available, the best value to Chinese consumers is the most important and certain way to control our destiny, which we're very focused on. But, you know, I don't see anything personally that causes me, you know, concern of another shock in the system, so to speak, But I haven't foreseen those in the past. Andre, any perspective from your

[Andre Schulten, CFO at Procter & Gamble]

No. I think I think you're right. I think the the so a few I I'm I feel very encouraged about the picture in China right now. The market, as John said, hasn't returned to growth, but its trajectory is positive. It's more balanced across channels than we've seen in the past.

[Andre Schulten, CFO at Procter & Gamble]

It's less pronounced on key consumption periods, more in line with consumption patterns. All of those are good things. It doesn't look great in aggregate yet, but it's getting better. But the most encouraging thing I'll tell you is the progress our team is making on the ground. They have literally Jasmine and her team have changed every element of the business model to adopt to a different reality.

[Andre Schulten, CFO at Procter & Gamble]

They have changed the go to market model, including the entire distributor lineup to ensure that our propositions show up in stores better, more consistently than they ever have in the past. That is showing progress. We have adopted our media model. We've adopted our innovation model. We've adapted our customer value creation model.

[Andre Schulten, CFO at Procter & Gamble]

All those things start to show progress, which I think I like to believe is part of the 2% growth we were able to generate. And in pockets, like John said, SK II up 23%, now admittedly on a lower base, but also Baby Care consistently growing. We see pockets of real strength in China emerging. So that in aggregate makes me feel better than I felt about China in a long time.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And this is kind of neither here nor there, but I lived and worked in China for a while, admittedly a long a long time ago in the late nineties, but I stayed very close to that market and that organization partially as a result of that. And you can to Andre's point, you can I can tell within five minutes walking into one of our facilities how things are going both, you know, immediately and more broadly? And I just talked to Shailesh earlier this week who returned from China last week. And the indications from an organization standpoint and their confidence has significantly and sequentially improved. So that's very encouraging.

[Operator]

Our next question today will come from Kevin Grundy of BNP Paribas. Please go ahead.

[Kevin Grundy, Managing Director at BNP Paribas]

Great. Thanks. Good morning, everyone. John, Celeste, I actually want to extend my congratulations to both of you as well. John, much to be proud of given your remarkable career.

[Kevin Grundy, Managing Director at BNP Paribas]

I wanted to pick up on elements of Warren and Peter's question, specifically on consumer trade down risk, given what remains the more premium priced portfolio at Procter. So the context, of course, the company has made significant progress extending pricing ladders, going back to the global financial crisis, tied simply in Fabric Care would be just one example of that. And while private label share is not accelerating, we are seeing some level of trade down. Like, US Fabric Care would be another example of that where your key competitor leads with a value priced offering, and we're we're seeing share pick up there. So, it doesn't seem like it may be a brand superiority issue in all cases rather more sort of a commoditization, if you will, of that we're seeing across staples, right, where consumers are making decisions and and and increasingly, this is kind of weighing on category growth in certain cases for Procter weighing on on market share performance.

[Kevin Grundy, Managing Director at BNP Paribas]

So can you comment on that assessment, whether you think that's accurate or not? And then just broadly on on implications as you address trade down risk in your categories. I'd appreciate your thoughts there. Thank you.

[Andre Schulten, CFO at Procter & Gamble]

Good morning, Kevin. Let me start with a few numbers and then I'll go into the more strategic part of that question. I think we see, I think, some level of pressure to drive trade down because of price promotional behavior. So Private Label, for example, share flat, but value share down both in Europe and in The U. S.

[Andre Schulten, CFO at Procter & Gamble]

That indicates more aggressive pricing from a retailer standpoint on retailer brands. That doesn't result in share growth, but it's certainly an attempt to drive volume and traffic into a lower priced part of the portfolio. We also see significant promo levels in mid tier laundry, which is driving some of the trade down. As I've indicated before, we don't think that's a winning strategy. It doesn't generally return value share growth.

[Andre Schulten, CFO at Procter & Gamble]

It might return volume share growth in the short term, but it certainly compresses the category. We also see some trade down in our portfolio. John mentioned this earlier from tied into maybe tied simply or a gain. But that is part of our strategy, as you said, to serve the consumer across the price better and across the value tier that we choose to play in. And we need to innovate across all of those value tiers, be it Luvs and Baby Care or be it Gain and Tied Simply in Laundry.

[Andre Schulten, CFO at Procter & Gamble]

I think the most important point to your question, are we concerned about commoditization? I don't think so. If you look at our categories, the consumer satisfaction in our categories is still remarkably low. Only 25% of consumers believe that they are are happy with their laundry detergent performance in the wash. It doesn't come out clean enough.

[Andre Schulten, CFO at Procter & Gamble]

It doesn't come out smelling nice enough. 50 of diapers still fail and leak. Only 30% of women are happy with their protection during their period. So there's dissatisfaction and I firmly believe and I think we all do that the path of better innovation, better performance at adequate value is an enormous opportunity to not only grow the category, but grow our share within the category.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I think a great example of that is the test market results we've talked about on TideEVO in Colorado, where the market is growing ahead of the balance of geography, where our share within that is growing. So there's true incrementality to the proposition at at a 50% premium to the average cost per laundry load. So it's just another indication of the ability of delight from a product usage standpoint and performance against specific jobs to be done that that drives the category. And in terms of competitors, you know, investing in those kinds of things, innovation, communication of the benefits of that innovation and the value of that innovation, you know, I would much rather spend a dollar on those things every day than a dollar of promotion. There's nothing proprietary in promotion.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So there's no long term advantage that's that's that's conveyed. That's different than innovation driven growth.

[Andre Schulten, CFO at Procter & Gamble]

And just to double down on and coming full circle, we always prepare a list of our upcoming innovation just to get ourselves confident as we go into these calls. And I am very confident that we have both the technology, the commercialization ideas, the innovation that allows us to capture that dissatisfaction that consumers still have in our categories and make incremental progress that allows us to regain both momentum on category growth, but also share.

[Operator]

Our next question today will come from Nik Modi of RBC Capital Markets. Please go ahead.

[Nik Modi, Equity Research Analyst - Consumer Staples at RBC Capital Markets]

Yes. Thank you. Good morning, everyone. John and Shailesh, congratulations from me as well. Just one clarification and one question.

[Nik Modi, Equity Research Analyst - Consumer Staples at RBC Capital Markets]

On the clarification, any perspective on which categories, we're experiencing the destocking during the quarter? If you could just, you know, help give us some frame there. And then the the question is just kind of piggybacking on Dara's question. You know, if you can give us some kind of specific outcomes that you saw in the test markets, that you have kind of deployed this new organizational design. You know, anything specific you can provide us just so we can kind of understand, what the broader implication could be for the entire company? Thank you.

[Andre Schulten, CFO at Procter & Gamble]

Hey, Nick. I'll start with your destocking question. It's broad based. There's no specific category. And I think the only insight I'll give you is the faster the turn in the category, the faster the impact, but it's broad based. So no differentiation across categories I would call out.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And each of the businesses is different across categories and across markets. So I hesitate to deploy a learning from a test market, but there is some commonality in what we've learned. One is that we can operate at significantly lower cost. Each of the pilots has identified the opportunity to do that, and we've yet to supply them with the the IT tools that I talked about, which will drive that even further. There there hasn't been an experience that we've had in a market or a category where this hasn't been true and and isn't felt with conviction, which is why the leadership team, we went through this during primarily the month of May, was confident signing up for the restructuring opportunity that we all felt that we have as as a result of this.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

There's another commonality, which is that and and and this was always one of the primary drivers for me, is that people are are thrilled with the opportunity to have a wider impact, to have a wider scope, to to be more end to end decision makers than, components of COGS in a factory that are trying to reach a decision in a very expensive and costly way. There are of course, there's there's a degree of concern within the organization, which is understandable in terms of just simply because we're we're looking to change things and change causes a degree of uncertainty. But, you know, if you just look at those two things alone, if you knew that you could operate at a significantly lower cost and by the way, the business results in these tests have have been strong. So there's there's little risk in that regard. If you could operate at lower costs, if you could make decisions better and faster, and if people place more value in in the relationship they have with the company, those are strong motivations to push forward, which is exactly what we're doing.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The specific implementation of role by role, serial number by serial number will be driven by the individual leaders of those businesses. We will share with them the learnings we have shared with them the learnings that we've gained from the pilots. We have a year end what we call our year end meeting. It's an annual meeting of our leadership team here in Cincinnati in September. And one of the things we'll be featuring in that leadership team meeting is presentations from each of the pilot leaders to the balance of the two fifty people that leave this company on what they think is possible.

[Operator]

Our next question today will come from Komil Gajrawala of Jefferies. Congratulations

[Kaumil Gajrawala, Managing Director at Jefferies Financial Group]

and thank you for all your help over the decades, John, and congratulations to Shailesh. A question on that, maybe a little bit following up on some earlier questions, was often the timing of a change like this, which is related maybe a small or maybe a large pivot in, what the world is going to look like over the coming three to five years. And so curious of whether it's data that you had mentioned, whether it's M and A. Is there a bit of a philosophical pivot or shift in any way that would be related to the timing of this? And then the second question more related to sort of the business right now is the commentary on losing or not having the superiority position that you want in some categories.

[Kaumil Gajrawala, Managing Director at Jefferies Financial Group]

To what degree was that, in many ways, just related to the last five years have been complicated for a whole host of things? And did that maybe limit the ability to you know, execute this playbook, which has been, you know, in place for quite some time, or is there something else that maybe led to the, you know, lagging within those categories for where you wanna be? Thanks.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

You know, one example of what's occurred that will hopefully provide some specificity. China built a market supply system that anticipated a lot of growth within that market. The reverse has happened. That supply is not going to go unutilized. So we see it showing up in various markets around the world, including The U.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

S. And to their credit, the product quality is very high. So it's produced at a lower cost, at very high quality. And all of a sudden, overnight, we have a superiority gap that we need to close. But we're actively monitoring those situations.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We're actively we have strong innovation plans designed to restore superiority across all price tiers. But that's an example, much more so than an internal dynamic of too much difficulty and complexity. I don't see that being the primary driver here. And the reality is, and it's a good thing, we operate in a very competitive industry. We have strong competitors who are good at what they do.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And again, that's a market constructive dynamic, which I welcome, and it pushes us to be better every day, which is a good thing. But I don't I don't think there's anything limiting us from an internal standpoint or or even from, you know, an external complexity standpoint in terms of continuing to execute this model that you rightly refer to. It's it's part of who we are. It's part of what we do, and has become much more so over the last number of years. I forget the first part of the question.

[Andre Schulten, CFO at Procter & Gamble]

Any pivot in direction that drove the CEO change or any pivot you would like coming out of a CEO change? Not to my knowledge. Good.

[Operator]

Our next question today will come from Olivia Tong with Raymond James. Please go ahead.

[Olivia Tong, Managing Director at Raymond James Financial]

Great. Thank you and congrats to Shailesh and John. John, thank you and you'll be missed. We've talked a bunch about the challenge state of the consumer and yet you're still seeing positive price, positive mix this quarter this year. So, three questions there.

[Olivia Tong, Managing Director at Raymond James Financial]

First, are you surprised that consumers are still mixing up and willing to accept price despite their current, challenged state? Can you characterize your confidence and ability to price next year? Some color on where you see the most need because of the tariffs or increasing costs. And then just on the fiscal twenty six outlook, your view on contribution, from focus versus enterprise markets. Thanks so much.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Maybe I'll start with this and Andre can jump in. I'm not surprised by the consumer dynamics that you described. It was inherently part of the decision we made when we concentrated our portfolio into daily use categories where performance drives brand choice, performance being a significant contributor to value. Value holistically defined as much more than price. And I expected that as we made these moves and this this shift that we'd be even and and continue to innovate, that we'd be even more resilient, which largely has occurred.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

The second is if you just look at price as a component of our top line growth over long periods of time, we've been price has been a positive contributor to that top line growth. I think it's close to twenty nineteen out of 20 of the last years. The combination of price and mix has been a positive contributor. The same occurs at the quarterly level. So this is part of the model of an innovation machine that operates in categories where performance drives value.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I'm in terms of future pricing, you know, given that past history, given our commitment to innovation, given what Andre described in the innovation pipeline, like, I don't see any reason why historical patterns don't play themselves forward. And if you think about something like Tidevo, there are many other examples. If you just look at the growth of both ends of the Oral B business, the high end IO-ten and the entry price point on IO-two, which is a significant step up in terms of price versus a manual brush and then to IO-ten is an even more significant price to participate in that product segment. They're growing extraordinarily well. So I don't ever like to overly simplify things, but I really I really, really, really believe that superiority in terms of product package communication, go to market, value holistically defined, is is primary.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And as long as we do that well and better than others, we're gonna we're gonna be in great shape, and we'll be serving consumers at a very high level. If we fail to do that, then all bets are off, which is why you see us being very proactive on creating the financial flexibility to continue to do exactly that. So that's that's how I look at this dynamic. I think we're better positioned than almost any other company. I don't really think about it that way on a daily basis.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I think about, are we better positioned today than we were yesterday, and will we will we be better positioned tomorrow? I feel good about all of that. That doesn't mean there won't be challenges. You've you've seen challenges. It doesn't mean that competitors won't outcompete us in certain categories, in certain markets, in certain days and months and quarters.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

But it's pretty strong reassurance that our commitment to that approach should be pretty strong reassurance that this should be manageable.

[Andre Schulten, CFO at Procter & Gamble]

Second part of your question, Olivia, Enterprise Markets versus Focus Markets. At aggregate level, I expect both to perform similarly in terms of top line growth and bottom line growth in the year. Obviously, within the Enterprise market bucket, there's a lot of variability between markets. Turkey has returned to 17% organic sales growth. India is still growing at 5%.

[Andre Schulten, CFO at Procter & Gamble]

Still significant challenges in The Middle East. So you know but you allowed me to do it at aggregate level. At aggregate level, we should be fairly consistent between the two segments, Focus Markets and Enterprise Markets.

[Operator]

Our next question today will come from Robert Ottenstein of Evercore ISI. Please go ahead.

[Robert Ottenstein, Senior MD & Partner at Evercore]

Thank you very much and congratulations all around for myself and Javier Escalante. Most of my questions have been answered, But one thing I would like to drill down into a little bit is kind of the difference between value and affordability. Obviously, the superiority emphasis makes all the sense in the world. You want to give consumers more value and that has worked. You've touched on affordability, but I guess the question is, number one, is this a consumer that really wants and needs more affordability?

[Robert Ottenstein, Senior MD & Partner at Evercore]

There were some comments around that and some, I guess, behavior suggesting that. And then the I guess, the most important question is do you believe that as an organization and how you look at the markets, look at the consumer, look at your innovation that perhaps you need to or it would make sense to focus a little bit more on providing superiority that is more affordable for consumers? Thank you.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I'll make a couple of comments there, Robert. Thank you for the question. I think it's an important one. Affordability is a relevant concern. We get at that in a couple of ways.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

One is making sure that we have a pack size that meets dollar outlay capacity at the consumer level, and that that becomes even more important in in the environment that we're in. So in in that an overdependence on large sizes, large pack sizes can be a problem and work against you from an affordability standpoint. So we're very attentive to that. The second is once we get beyond dollar outlay and the capacity to outlay that dollar, it really does come down to an understanding of the benefit that I receive to understand whether something is affordable or not. And it's all a relative comparison across categories, across brands.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So ensuring that we have clarity. If if you know, as we talk about advertising, for example, and by advertising, mean that in a broadly defined way. In other words, advertising package shelf communication, in store or online communication. We're trying to emphasize two things, performance and value. And I'm not really interested in the current environment given the accurate situation you described of entertainment and a lot of other things.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We had to. We want our ads to be as entertaining as they can be, but not to the extent that they compromise it, you know, right to the heart of the matter, performance and value message. The third thing is, yes, you're right. We should be and are aggressively looking at ways to create more affordability through the innovation lines. And that's true on package.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Can we identify formulas that are more efficient from a cost standpoint but still deliver ideally and deliver higher levels of performance? Can we are there opportunities from a packaging standpoint that allow us to reduce cost? Are there opportunities from a manufacturing standpoint that allow us to reduce cost? All of those things we're very, very actively focused on and will continue to be. I think there's a misperception that occurs sometimes, which is our fault, that when we talk about superiority, we're talking about premium.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

That's not how we think about it. We think about it as having the best offer in the price tiers in which we choose to compete. And someone earlier mentioned pricing ladders. We're very intentional in trying to fill out those ladders so that there is an affordable proposition for different groups of consumers. So thanks again for asking that question. It's a very important one.

[Operator]

Our next question will come from Andrea Teixeira with JPMorgan. Please go ahead.

[Andrea Teixeira, Managing Director at JPMorgan Chase]

Thank you, everyone. And John, you will be missed, and congratulations to you and Chelesh and the respective families. As you correctly pointed out, this is a family company to families. Impressive results all over these years. I have a question and two specific clarifications on fiscal twenty twenty six guide for both of you.

[Andrea Teixeira, Managing Director at JPMorgan Chase]

I guess, John, starting over the years, my question is like more stepping back from a strategic standpoint. You mentioned that consumer health is an area that you felt P and G was punching below its weight. Did that change? And if not, would that would be the growth be organically mostly or M and A based? And then second on the clarification side, within your fiscal twenty twenty six EPS guide, are you adding back any tariff mitigation efforts to the $800,000,000 headwind after taxes?

[Andrea Teixeira, Managing Director at JPMorgan Chase]

And would that mitigation become the upside for the midpoint if that's not included? And related to that, the two year restructuring savings, was were it added to the fiscal twenty twenty six or will be mostly felt on a net effect on the fiscal twenty twenty seven? Thank you.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So I'll let Andre handle those last two questions, Andrea, and then I'll come back to your question about Personal Health Care.

[Andre Schulten, CFO at Procter & Gamble]

So Andre, I think the short answer is the midpoint of headwinds and mitigation is included in the midpoint of the guidance range. And on the productivity savings, they will materialize beginning second half of the fiscal year. But we're working through the program details. And as you can appreciate, execution will have to be diligently planned. So as we gain more visibility to the CPS by market, by legal entity, by project, we will give you more visibility to the timing of those savings, rough cut would say, building up towards the second half of the year.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

And on your question on Personal Health Care, that continues to be a strong focus area for us. It's been a business that's performed extraordinarily well even in the context of a light coughcold season in the most recent year. We have been clear that there is significant opportunity for organic growth within that portfolio. And the last several years, double digit growth has been driven by organic innovation and geographic expansion. So that will continue.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

We also have been clear that there are a couple of categories that we currently compete in where we might be interested in acquisitions, if they offer an opportunity to significantly improve the growth rate and margin structure through both revenue and cost synergies. That's what we did when we purchased the German Merck portfolio of OTC products. We're very happy with that acquisition. It's paid out extremely well. It's built capability both from a supply standpoint and a commercial standpoint.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So we'll continue analyzing opportunities that are presented to us. I expect that the future of Personal Health Care will be bright and it will be driven both organically and opportunistically through some level of acquisition.

[Operator]

And your final question today will come from the line of Robert Moskow with TD Cowen. Please go ahead.

[Robert Moskow, Managing Director at TD Cowen]

Okay. We're going to finish strong here. Congrats, John. But I'm hoping to ask the same question everyone's asking a little more directly about The U. S.

[Robert Moskow, Managing Director at TD Cowen]

Are you going to be raising prices more this year in The U. S. Than you did in fiscal twenty twenty five? I would think it would be a necessity given the tariffs. And then secondly, there's a very wide range in your guidance for top line.

[Robert Moskow, Managing Director at TD Cowen]

Is there also a wide range of scenarios on the pricing embedded in that? I would think that would be where there would be a high degree of uncertainty given the moving target on tariffs? Thanks.

[Andre Schulten, CFO at Procter & Gamble]

Hey, Robert. So the pricing on those SKUs that are impacted by tariffs in largely in combination with innovation is mid single digits in The U. S. And that's about 25% of our SKUs that are impacted. That is not vastly different from what we typically take with innovation, a couple of points higher to account for the tariff impact that we can't offset with productivity.

[Andre Schulten, CFO at Procter & Gamble]

If you average out the pricing across the entire portfolio, we're looking at about 2.5% broadly in line with where inflation is trending, so also not too disruptive. And as I mentioned before, the variability on the pricing is part of the range on the top line. If the pricing is holding, if the pricing is supported by the tariffs actually being implemented, then that supports the upper end of the guidance range. If the pricing needs to be rescinded or spent back because the tariffs are coming in differently or for other reasons that would lead to the lower end of the guidance range. So it's built in.

[Andre Schulten, CFO at Procter & Gamble]

I don't think it's the biggest variability in the top line. I think it's one factor. I think the underlying consumer strength is still the biggest unknown that we're dealing with here.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

All right. I think that brings us to a close here. I want to just make a couple of comments reflecting on the conversations that we've just had. First, as Andre already said, but I just want to make sure it's registered. Our ambition is to deliver at the midpoint to the high point of these guidance ranges.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

I believe, though I've always been guilty of this, that there are more opportunities than there are challenges. And that's both in the near term and certainly in the long term. I tell our Board of Directors all the time, this company has never faced more challenges than it currently does. That's the bad news. The good news is we've never had more opportunities than we currently do.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

Getting ahead of ourselves in that regard in month one of '12, particularly given how things developed through last fiscal year, probably not a prudent approach and probably doesn't serve you well. So that's kind of the summation of this overall discussion. We'll stay close and make sure that you're learning as we're learning, and we have many opportunities to do that as the year progresses. I have tremendously enjoyed, in most instances, My interactions with each of you and your constituents, you play a very important role in helping people make very important decisions in their lives. And you're a steward, in many cases, for the resources that they utilize to support their families.

[Jon Moeller, President, CEO & Chairman of the Board at Procter & Gamble]

So I thank you. There's been a lot of thanks and congratulations extended my way, but I I offer the same in return. And we all look forward to interacting with you, hopefully narrowing these ranges as we learn more and having a very good year in the process. Thanks a lot.

[Operator]

That concludes today's conference. Thank you for your participation. You may now disconnect. Have a great day.

Participants

Executives

• Jon Moeller, President, CEO & Chairman of the Board
• Andre Schulten, CFO

Analysts

• Steve Powers, Equity Research Analyst at Deutsche Bank
• Lauren Lieberman, Managing Director at Barclays
• Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley
• Bonnie Herzog, Managing Director at Goldman Sachs
• Peter Grom, Equity Research Analyst at UBS Group
• Peter Galbo, Director - Head of US Consumer Staples Equity Research at Bank of America
• Filippo Falorni, Director - Equity Research at Citi
• Christopher Carey, Equity Analyst & Head - Consumer Staples Research at Wells Fargo
• Kevin Grundy, Managing Director at BNP Paribas
• Nik Modi, Equity Research Analyst - Consumer Staples at RBC Capital Markets
• Kaumil Gajrawala, Managing Director at Jefferies Financial Group
• Olivia Tong, Managing Director at Raymond James Financial
• Robert Ottenstein, Senior MD & Partner at Evercore
• Andrea Teixeira, Managing Director at JPMorgan Chase
• Robert Moskow, Managing Director at TD Cowen