Procter & Gamble (PG) Stock Forecast & Price Target

$151.27 +0.68 (+0.45%)

Closing price 10/9/2026 03:59 PM Eastern

Extended Trading

$151.19 -0.08 (-0.06%)

As of 10/9/2026 07:59 PM Eastern

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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 24 Analyst Ratings

Sell
0

Hold
10

Buy
14

Based on 24 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 10 have given a hold rating, and 14 have given a buy rating for PG.

Consensus Price Target

$161.70
6.89% Upside

According to the 24 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.70. The highest price target for PG is $179.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 6.89% from the current price of $151.27.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PG Analyst Ratings Over Time

Type	Current Forecast 10/11/25 to 10/11/26	1 Month Ago 9/11/25 to 9/11/26	3 Months Ago 7/13/25 to 7/13/26	1 Year Ago 10/11/24 to 10/11/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	14 Buy rating(s)	13 Buy rating(s)	12 Buy rating(s)	10 Buy rating(s)
Hold	10 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.70	$161.19	$161.42	$172.59
Forecasted Upside	6.89% Upside	11.07% Upside	8.76% Upside	15.30% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.58	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	6.89% Upside	166.85% Upside	19.60% Upside
News Sentiment Rating	Neutral News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/9/2026	Citigroup 4 of 5 stars	Filippo Falorni 2 of 5 stars	Reiterated Rating	Buy
10/6/2026	Evercore 3 of 5 stars	Robert Ottenstein 3 of 5 stars	Upgrade	In-Line ➝ Outperform	$166.00	+13.76%
10/6/2026	Royal Bank Of Canada 3 of 5 stars	Nik Modi 2 of 5 stars	Lower Target	Outperform	$167.00 ➝ $166.00	+12.17%
9/30/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$150.00	+1.14%
9/21/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
8/24/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristian Rios Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$149.00	+1.89%
8/7/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Taylor Conrad Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
7/30/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Diego Serrano Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$182.00 ➝ $149.00	+1.87%
7/21/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$146.00 ➝ $152.00	+1.94%
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$164.00 ➝ $162.00	+7.49%
Get the Latest News and Ratings for PG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Procter & Gamble and its competitors with MarketBeat's FREE daily newsletter.
7/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$170.00 ➝ $166.00	+13.13%
6/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$169.00 ➝ $170.00	+15.01%
6/26/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$177.00 ➝ $179.00	+19.19%
4/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Linda Bolton Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 02:01 AM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 7, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

Procter & Gamble shares are currently trading at $147.81, which is below the consensus price target of $161.55 set by analysts, suggesting potential upside for investors who believe the stock is undervalued relative to its long-term earnings power.
The company has maintained a 70-year streak of annual dividend increases, a rare feat that provides a reliable income stream and signals management's confidence in generating consistent cash flows even during economic downturns.
With a beta of 0.39, Procter & Gamble exhibits significantly lower volatility than the broader market, making it a defensive holding that can help stabilize a portfolio during periods of high market uncertainty or volatility.
Recent analyst actions, including an upgrade to "outperform" by Evercore ISI and a "buy" rating from Jefferies, reflect growing institutional confidence in the company's ability to drive growth through new product launches like the Pantene Cream to Mist treatment.
Procter & Gamble reported a return on equity of 31.36% in its most recent quarter, indicating that the company is highly efficient at using shareholder capital to generate profits, which is a key metric for assessing long-term value creation.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

Analysts expect Procter & Gamble's upcoming first-quarter earnings to decline by a single-digit percentage year over year, creating a near-term headwind for stock performance despite the company's defensive characteristics.
Recent insider selling by CEO Paul Gama, CFO Andre Schulten, and other executives, totaling roughly $1.24 million, may signal a lack of confidence in the stock's short-term trajectory, although the sales were disclosed as being for tax withholding purposes.
The company's price-to-earnings ratio of 22.33 is relatively high for a consumer staples stock, suggesting that investors are paying a premium for its stability, which may limit upside potential if growth slows or interest rates remain elevated.
Procter & Gamble's revenue growth has been modest, with a year-over-year increase of only 1.5% in the most recent quarter, indicating that the company may be struggling to find significant new growth drivers in a saturated market.
The company's debt-to-equity ratio of 0.43, while manageable, indicates a level of leverage that could become a burden if interest rates rise further or if the company faces unexpected operational challenges.

PG Forecast - Frequently Asked Questions

According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.70, with a high forecast of $179.00 and a low forecast of $145.00.

24 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 10 hold ratings and 14 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 6.89% based on their 12-month stock forecasts.

Over the previous 90 days, Procter & Gamble's stock had 2 downgrades and 1 upgrade by analysts.

Procter & Gamble has been rated by research analysts at Argus, Barclays, Citigroup, Evercore, HSBC, JPMorgan Chase & Co., Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, and Weiss Ratings in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble Bull Case

Procter & Gamble Bear Case

PG Forecast - Frequently Asked Questions

What is Procter & Gamble's forecast for 2026?

Should I buy or sell Procter & Gamble stock right now?

Does Procter & Gamble's stock price have much upside?

Has Procter & Gamble been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Procter & Gamble?

Do Wall Street analysts like Procter & Gamble more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Procter & Gamble Recommendations

MarketBeat All Access Features

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Procter & Gamble
Bull Case

Procter & Gamble
Bear Case