Procter & Gamble (PG) Stock Forecast & Price Target

$148.90 +1.47 (+1.00%)

As of 10:32 AM Eastern

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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 22 Analyst Ratings

Sell
0

Hold
10

Buy
12

Based on 22 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 10 have given a hold rating, and 12 have given a buy rating for PG.

Consensus Price Target

$161.47
8.44% Upside

According to the 22 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.47. The highest price target for PG is $179.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 8.44% from the current price of $148.90.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PG Analyst Ratings Over Time

Type	Current Forecast 7/2/25 to 7/2/26	1 Month Ago 6/2/25 to 6/2/26	3 Months Ago 4/3/25 to 4/3/26	1 Year Ago 7/2/24 to 7/2/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	12 Buy rating(s)	11 Buy rating(s)	12 Buy rating(s)	14 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.47	$161.06	$167.06	$179.37
Forecasted Upside	8.44% Upside	14.54% Upside	16.78% Upside	11.36% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.55	2.09	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	9.51% Upside	120.40% Upside	14.32% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/29/2026	BMO Capital Markets 3 of 5 stars		Boost Target	Outperform	$169.00 ➝ $170.00	+15.01%
6/26/2026	Jefferies Financial Group 3 of 5 stars		Boost Target	Buy	$177.00 ➝ $179.00	+19.19%
6/24/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Hold (C)
6/11/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristian Rios Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform ➝ Market Perform	$156.00	+5.05%
4/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ottenstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$162.00	+8.73%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$142.00 ➝ $150.00	+1.25%
Get the Latest News and Ratings for PG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Procter & Gamble and its competitors with MarketBeat's FREE daily newsletter.
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/17/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$165.00 ➝ $162.00	+12.35%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$155.00 ➝ $146.00	+1.15%
4/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$171.00 ➝ $167.00	+13.85%
4/9/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $167.00	+15.68%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$200.00 ➝ $181.00	+14.38%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%
10/4/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 10:19 AM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, July 1, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

The current stock price is around $149, which is relatively stable compared to its 52-week high of $167.25, indicating potential for growth.
Procter & Gamble has a strong market capitalization of approximately $348 billion, reflecting its significant presence and stability in the consumer goods sector.
The company recently reported a quarterly earnings per share (EPS) of $1.59, exceeding expectations, which demonstrates its ability to generate profit effectively.
Procter & Gamble has a history of increasing dividends, with the latest quarterly dividend raised to $1.0885 per share, showcasing its commitment to returning value to shareholders.
Analysts have a consensus rating of "Moderate Buy" for Procter & Gamble, with a target price around $160, suggesting positive sentiment among market experts.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The company’s revenue for the last quarter was $21.23 billion, which fell short of analyst estimates, indicating potential challenges in meeting market expectations.
Procter & Gamble has a relatively high price-to-earnings (P/E) ratio of around 21.72, which may suggest that the stock is overvalued compared to its earnings.
Despite a strong return on equity of 32%, the net margin of 19.16% indicates that there may be pressures on profitability that could affect future earnings.
The stock has shown limited price movement recently, with a 50-day moving average of approximately $145.82, which may indicate a lack of momentum in the market.
With a debt-to-equity ratio of 0.44, while manageable, it suggests that the company is somewhat reliant on debt financing, which could pose risks in a rising interest rate environment.

PG Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.47, with a high forecast of $179.00 and a low forecast of $145.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last year. There are currently 10 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 8.44% based on their 12-month stock forecasts.

Procter & Gamble has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BNP Paribas Exane, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 7/2/2026 by MarketBeat.com Staff.

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Procter & Gamble Recommendations

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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble Bull Case

Procter & Gamble Bear Case

PG Forecast - Frequently Asked Questions

What is Procter & Gamble's forecast for 2026?

Should I buy or sell Procter & Gamble stock right now?

Does Procter & Gamble's stock price have much upside?

What analysts cover Procter & Gamble?

Do Wall Street analysts like Procter & Gamble more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case