Procter & Gamble (PG) Stock Forecast & Price Target

$146.28 -0.11 (-0.07%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$146.48 +0.19 (+0.13%)

As of 09/18/2026 07:59 PM Eastern

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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 23 Analyst Ratings

Sell
0

Hold
10

Buy
13

Based on 23 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 10 have given a hold rating, and 13 have given a buy rating for PG.

Consensus Price Target

$161.55
10.44% Upside

According to the 23 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.55. The highest price target for PG is $179.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 10.44% from the current price of $146.28.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PG Analyst Ratings Over Time

Type	Current Forecast 9/21/25 to 9/21/26	1 Month Ago 8/22/25 to 8/22/26	3 Months Ago 6/23/25 to 6/23/26	1 Year Ago 9/21/24 to 9/21/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	11 Buy rating(s)	10 Buy rating(s)
Hold	10 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.55	$161.52	$160.78	$174.71
Forecasted Upside	10.44% Upside	11.57% Upside	6.40% Upside	11.88% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.57	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	10.44% Upside	155.26% Upside	18.44% Upside
News Sentiment Rating	Neutral News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/24/2026	Sanford C. Bernstein 3 of 5 stars	Cristian Rios Not Rated	Reiterated Rating	Market Perform	$149.00	+1.89%
8/19/2026	Royal Bank Of Canada 3 of 5 stars		Reiterated Rating	Outperform
8/7/2026	Argus 3 of 5 stars	Taylor Conrad Not Rated	Downgrade	Buy ➝ Hold
7/30/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Diego Serrano Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$182.00 ➝ $149.00	+1.87%
7/30/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$181.00 ➝ $170.00	+18.82%
7/21/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$146.00 ➝ $152.00	+1.94%
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$164.00 ➝ $162.00	+7.49%
7/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$170.00 ➝ $166.00	+13.13%
6/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$169.00 ➝ $170.00	+15.01%
6/26/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$177.00 ➝ $179.00	+19.19%
Get the Latest News and Ratings for PG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Procter & Gamble and its competitors with MarketBeat's FREE daily newsletter.
6/24/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C)
4/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ottenstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$162.00	+8.73%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$142.00 ➝ $150.00	+1.25%
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Linda Bolton Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:57 AM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

Procter & Gamble offers a defensive dividend yield of 2.96%, which provides a steady income stream for investors seeking stability in volatile markets. This yield is supported by a payout ratio of 65.71%, indicating that the company retains a significant portion of its earnings to fund future growth and maintain financial health while still rewarding shareholders with consistent cash distributions.
The stock is currently trading at $146.28, which is below the consensus price target of $161.19 set by analysts. This discrepancy suggests that the market may be undervaluing the company relative to its fundamental performance, offering potential upside for investors who believe the stock will revert to its fair value as indicated by sell-side estimates.
Procter & Gamble demonstrated strong earnings performance in the most recent quarter, reporting an EPS of $1.43, which beat the consensus estimate of $1.41. This beat, combined with a net margin of 18.44% and a return on equity of 31.36%, highlights the company's operational efficiency and ability to generate substantial profits from its revenue base.
With a beta of 0.39, Procter & Gamble exhibits significantly lower volatility than the broader market, making it an attractive option for risk-averse investors. This low beta indicates that the stock tends to move less than the overall market, providing a stabilizing effect on a diversified portfolio during periods of economic uncertainty or market downturns.
Institutional investors continue to show confidence in the company, with 65.77% of the stock owned by institutional investors and hedge funds. Recent filings show new positions being acquired by entities like Nykredit A S and Bank of America Corp DE, signaling that large-scale investors are actively adding to their holdings or initiating new stakes in the company.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

Procter & Gamble has a relatively high price-to-earnings ratio of 22.10, which may be considered expensive for a consumer staples company with modest revenue growth. This valuation suggests that investors are paying a premium for the stock, potentially limiting the margin of safety if earnings growth does not accelerate to justify the current multiple.
The company's revenue growth has been sluggish, with the most recent quarter showing only a 1.5% increase year-over-year. This slow growth rate may be a concern for investors seeking capital appreciation, as it indicates that the company is struggling to expand its top line in a competitive market, potentially capping its long-term earnings potential.
Insider selling activity has been notable, with insiders selling a total of 6,627 shares valued at $953,417 over the last three months. While some sales are due to tax withholding, the consistent selling by executives such as Susan Whaley and Matthew W. Janzaruk may signal a lack of confidence in the stock's near-term performance or a desire to diversify personal holdings away from the company.
Procter & Gamble has a current ratio of 0.68 and a quick ratio of 0.47, both of which are below 1.0. This indicates that the company's current liabilities exceed its current assets, suggesting potential liquidity challenges in meeting short-term obligations. While common in capital-intensive industries, this ratio may raise concerns about the company's financial flexibility and ability to manage cash flow effectively.
Some analysts have recently lowered their price targets for the stock, with HSBC reducing its target from $182.00 to $149.00 and Citigroup lowering its target from $181.00 to $170.00. These downward revisions reflect a more cautious outlook on the company's future performance, potentially indicating that the stock's recent gains may not be sustainable or that the company faces headwinds that have not yet been fully priced in.

PG Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.55, with a high forecast of $179.00 and a low forecast of $145.00.

23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 10 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 10.44% based on their 12-month stock forecasts.

Over the previous 90 days, Procter & Gamble's stock had 2 downgrades by analysts.

Procter & Gamble has been rated by research analysts at Argus, Bank of America, Barclays, BMO Capital Markets, Citigroup, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Royal Bank Of Canada, Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

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MarketBeat monitors more than a dozen sources for Procter & Gamble analyst ratings, with the most recent rating issued on 8/24/2026.

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Procter & Gamble (PG) Stock Forecast & Price Target