PepsiCo (PEP) Stock Forecast & Price Target

Q: What analysts cover PepsiCo?

PepsiCo has been rated by research analysts at Barclays , BNP Paribas Exane , Citigroup , Deutsche Bank Aktiengesellschaft , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , Morgan Stanley , Piper Sandler , Royal Bank Of Canada , Sanford C. Bernstein , TD Cowen , UBS Group , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$128.63 +0.48 (+0.37%)

Closing price 09/25/2026 04:00 PM Eastern

Extended Trading

$128.50 -0.13 (-0.10%)

As of 09/25/2026 07:59 PM Eastern

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PepsiCo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 20 Analyst Ratings

Sell
1

Hold
12

Buy
7

Based on 20 Wall Street analysts who have issued ratings for PepsiCo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 20 analysts, 1 has given a sell rating, 12 have given a hold rating, and 7 have given a buy rating for PEP.

Consensus Price Target

$156.65
21.78% Upside

According to the 20 analysts' twelve-month price targets for PepsiCo, the average price target is $156.65. The highest price target for PEP is $183.00, while the lowest price target for PEP is $132.00. The average price target represents a forecasted upside of 21.78% from the current price of $128.63.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PEP Analyst Ratings Over Time

Type	Current Forecast 9/26/25 to 9/26/26	1 Month Ago 8/27/25 to 8/27/26	3 Months Ago 6/28/25 to 6/28/26	1 Year Ago 9/26/24 to 9/26/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	8 Buy rating(s)	4 Buy rating(s)
Hold	12 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$156.65	$157.90	$166.85	$158.13
Forecasted Upside	21.78% Upside	13.01% Upside	18.01% Upside	12.60% Upside
Consensus Rating	Hold	Hold	Hold	Hold

PEP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PEP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

PepsiCo Stock vs. The Competition

Type	PepsiCo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.30	2.22	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	21.78% Upside	159.72% Upside	19.21% Upside
News Sentiment Rating	Neutral News See Recent PEP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/24/2026	Weiss Ratings 5 of 5 stars		Downgrade	Hold (C) ➝ Hold (C-)
9/24/2026	Citigroup 4 of 5 stars	Filippo Falorni 2 of 5 stars	Lower Target	Neutral	$145.00 ➝ $142.00	+9.08%
9/23/2026	BNP Paribas Exane 5 of 5 stars	Kevin Grundy Not Rated	Lower Target	Outperform	$183.00 ➝ $161.00	+23.94%
8/28/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
7/21/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$138.00 ➝ $142.00	+4.83%
7/10/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$155.00	+12.85%
7/10/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kaumil Gajrawala Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$162.00 ➝ $152.00	+10.93%
7/10/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dara Mohsenian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$180.00 ➝ $160.00	+16.06%
7/10/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristian Rios Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$134.00	-2.80%
7/10/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$163.00 ➝ $161.00	+18.03%
Get the Latest News and Ratings for PEP and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for PepsiCo and its competitors with MarketBeat's FREE daily newsletter.
7/10/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$150.00 ➝ $140.00	+1.55%
7/9/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$150.00	+8.81%
7/9/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$176.00	+27.67%
7/9/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$159.00	+15.30%
7/1/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$178.00 ➝ $170.00	+25.55%
6/25/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Spillane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$173.00 ➝ $164.00	+15.27%
5/11/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$130.00 ➝ $132.00	-14.63%
4/17/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $183.00	+15.54%
4/17/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$175.00 ➝ $176.00	+11.13%
2/17/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
10/23/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Georgy Vashchenko Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$164.00	+8.49%
10/21/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$167.00	+8.70%
5/9/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Z. Chee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
2/7/2025	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiayuan Huang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:32 AM ET.

Should I Buy PepsiCo Stock? PEP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these PepsiCo pros and cons to contact@marketbeat.com.

PepsiCo
Bull Case

Here are some ways that investors could benefit from investing in PepsiCo:

The stock is trading at $128.15, which is near its 52-week low of $127.98, offering a potential entry point for value-oriented investors who believe the market has overreacted to recent negative news.
PepsiCo offers a high dividend yield of 4.57%, providing a substantial income stream for investors seeking regular cash flow, which is particularly attractive in a defensive consumer staples sector.
The company recently reported strong quarterly performance with revenue of $24.18 billion, beating consensus estimates, and EPS of $2.20, indicating that the business is still generating robust top-line growth and profitability despite market concerns.
Unusually high options activity, with 48,807 call options purchased recently, suggests that some market participants are positioning for a potential rebound, signaling underlying bullish sentiment among traders.
PepsiCo is expanding its zero-sugar beverage portfolio through product innovation and broad distribution, a strategic move that addresses changing consumer health preferences and creates a new avenue for growth in a key product category.

PepsiCo
Bear Case

Investors should be bearish about investing in PepsiCo for these reasons:

Recent reports indicate PepsiCo plans to raise prices on chips, soda, and dips after earlier price cuts failed to boost sales, which could signal weakening demand and potential consumer pushback against higher costs.
The company is undergoing significant restructuring, including the closure of a 60-year-old Maryland plant and layoffs of 143 workers, which reflects operational pressure and a retreat from previous pricing strategies that may impact brand perception and market share.
Analyst sentiment has turned cautious, with Citigroup lowering its price target to $142.00 and maintaining a neutral rating, while the consensus rating remains a "Hold," suggesting limited near-term upside potential compared to other sectors.
Short interest has increased in recent months, with shares shorted rising to 25.85 million as of September 15, 2026, indicating that a growing number of investors are betting against the stock's future performance.
PepsiCo is discontinuing the ProNutro brand in South Africa after 64 years, a move that could weigh on local sales and highlights the challenges of portfolio rationalization in certain international markets.

PEP Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for PepsiCo is $156.65, with a high forecast of $183.00 and a low forecast of $132.00.

20 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for PepsiCo in the last year. There is currently 1 sell rating, 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" PEP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PEP, but not buy additional shares or sell existing shares.

According to analysts, PepsiCo's stock has a predicted upside of 21.78% based on their 12-month stock forecasts.

Over the previous 90 days, PepsiCo's stock had 2 downgrades by analysts.

PepsiCo has been rated by research analysts at Barclays, BNP Paribas Exane, Citigroup, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like PepsiCo more than other "consumer staples" companies. The consensus rating score for PepsiCo is 2.30 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how PEP compares to other companies.

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Brokerages With PepsiCo Recommendations

MarketBeat monitors more than a dozen sources for PepsiCo analyst ratings, with the most recent rating issued on 9/24/2026.

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PepsiCo (PEP) Stock Forecast & Price Target