Generac (NYSE:GNRC) is a leading manufacturer of backup power generation products and energy management solutions serving residential, commercial, industrial and mobile markets worldwide. Founded in 1959 by Robert Kern and headquartered in Waukesha, Wisconsin, the company pioneered the use of gasoline-powered generators for home standby applications. Over the decades, Generac has expanded its product portfolio to address evolving customer needs for reliable and sustainable power across various settings, from single-family homes to large-scale data centers and critical infrastructure.
The company’s core offerings include standby generators, portable generators, commercial and industrial power systems, and energy storage solutions. Generac’s home standby generators automatically deliver power during utility outages, while its portable generators provide on-the-go electricity for job sites, outdoor events and recreational use. In recent years, Generac has also invested heavily in clean energy and battery storage technologies, launching its PWRcell energy storage system to integrate solar generation with residential backup power and grid services.
Generac operates a global network of manufacturing facilities, R&D centers and distribution partners. In addition to its Wisconsin headquarters, the company maintains production plants in Europe and Asia, enabling it to serve key international markets in North America, Europe, Latin America, the Middle East and the Asia-Pacific region. Generac’s products are sold through a combination of dedicated sales teams, independent dealers and broad retail channels, including home improvement and electrical wholesalers.
Under the leadership of Chairman and Chief Executive Officer Aaron Jagdfeld, who has been with the company since 1997 and assumed the CEO role in 2015, Generac has pursued strategic acquisitions and technological innovation to strengthen its market position. The company emphasizes research and development, continuously enhancing product performance, fuel efficiency and connectivity features. Generac’s management team remains focused on expanding the company’s footprint in renewable energy and smart grid solutions while maintaining its reputation for quality and reliability in backup power.
