Viant Technology (NASDAQ:DSP), Inc. is a global software company specializing in programmatic advertising and data-driven marketing solutions. Through its flagship demand-side platform (DSP), Viant enables advertisers to plan, buy and measure digital advertising campaigns across display, video, mobile and connected television channels. The company’s cloud-based platform is built on a proprietary identity graph that leverages first-party and consented third-party data to deliver precise audience targeting, frequency management and cross-device attribution.
In addition to its DSP, Viant offers an integrated data management solution that centralizes and harmonizes customer data for more effective audience segmentation and campaign optimization. Its Solitics product suite provides marketers with real-time analytics, predictive insights and workflow automation, helping them to activate and measure campaigns in a privacy-compliant manner. Viant’s platform also supports custom activation through open APIs, allowing agencies, brands and publishers to integrate their own data sources or third-party tools.
Founded in 1998 and headquartered in Irvine, California, Viant Technology serves a diverse customer base that includes Fortune 500 brands, advertising agencies and media owners. The company operates offices in North America, Europe and the Asia-Pacific region, supporting multinational rollouts and regional campaigns. Over the years, Viant has expanded its footprint through strategic partnerships and technology integrations, reinforcing its position as a flexible alternative to legacy ad tech providers.
Led by CEO Andrew Barth and a management team with deep experience in advertising technology, data science and software engineering, Viant places a strong emphasis on transparency and data governance. The company’s ongoing investments in machine learning, identity resolution and cookieless targeting reflect its commitment to helping clients navigate an evolving privacy landscape while maximizing the effectiveness of their digital ad spend.
