Viant Technology (DSP) Stock Price, News & Analysis

Company Overview

Viant Technology, Inc. is a global software company specializing in programmatic advertising and data-driven marketing solutions. Through its flagship demand-side platform (DSP), Viant enables advertisers to plan, buy and measure digital advertising campaigns across display, video, mobile and connected television channels. The company’s cloud-based platform is built on a proprietary identity graph that leverages first-party and consented third-party data to deliver precise audience targeting, frequency management and cross-device attribution.

In addition to its DSP, Viant offers an integrated data management solution that centralizes and harmonizes customer data for more effective audience segmentation and campaign optimization. Its Solitics product suite provides marketers with real-time analytics, predictive insights and workflow automation, helping them to activate and measure campaigns in a privacy-compliant manner. Viant’s platform also supports custom activation through open APIs, allowing agencies, brands and publishers to integrate their own data sources or third-party tools.

Founded in 1998 and headquartered in Irvine, California, Viant Technology serves a diverse customer base that includes Fortune 500 brands, advertising agencies and media owners. The company operates offices in North America, Europe and the Asia-Pacific region, supporting multinational rollouts and regional campaigns. Over the years, Viant has expanded its footprint through strategic partnerships and technology integrations, reinforcing its position as a flexible alternative to legacy ad tech providers.

Led by CEO Andrew Barth and a management team with deep experience in advertising technology, data science and software engineering, Viant places a strong emphasis on transparency and data governance. The company’s ongoing investments in machine learning, identity resolution and cookieless targeting reflect its commitment to helping clients navigate an evolving privacy landscape while maximizing the effectiveness of their digital ad spend.

Key Stats

• Today's Range: $13.52 to $14.27
• 50-Day Range: $12.63 to $16.04
• 52-Week Range: $8.70 to $26.33
• Volume: 121,192 shs
• Average Volume: 242,897 shs
• Market Capitalization: $853.41 million
• P/E Ratio: 124.01
• Dividend Yield: N/A
• Price Target: $21.00
• Consensus Rating: Buy

Viant Technology Stock Analysis - MarketRank™

Viant Technology scored higher than 44% of companies evaluated by MarketBeat, and ranked 190th out of 303 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Viant Technology has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 8 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Viant Technology has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Viant Technology are expected to grow in the coming year, from ($0.39) to ($0.12) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Viant Technology is 124.78, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.67.

Price to Earnings Ratio vs. Sector

The P/E ratio of Viant Technology is 124.78, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 28.76.

Price to Book Value per Share Ratio

Viant Technology has a P/B Ratio of 3.16. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.71% of the float of Viant Technology has been sold short.

Short Interest Ratio / Days to Cover

Viant Technology has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in Viant Technology has recently increased by 10.53%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Viant Technology does not currently pay a dividend.

Dividend Growth

Viant Technology does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

8.71% of the float of Viant Technology has been sold short.

Short Interest Ratio / Days to Cover

Viant Technology has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in Viant Technology has recently increased by 10.53%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: N/A

News Sentiment

Viant Technology has a news sentiment score of 0.59. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

Search Interest

Only 1 people have searched for DSP on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Viant Technology insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $430,048.00 in company stock.

Percentage Held by Insiders

29.40% of the stock of Viant Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 11.38% of the stock of Viant Technology is held by institutions.

DSP Stock Analysis - Frequently Asked Questions

How have DSP shares performed this year?

Viant Technology's stock was trading at $18.99 at the beginning of 2025. Since then, DSP shares have decreased by 27.8% and is now trading at $13.7150.

How were Viant Technology's earnings last quarter?

Viant Technology Inc. (NASDAQ:DSP) issued its earnings results on Tuesday, November, 9th. The company reported ($0.20) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.13) by $0.07. The company had revenue of $34.08 million for the quarter, compared to the consensus estimate of $33.10 million. Viant Technology had a net margin of 0.69% and a negative trailing twelve-month return on equity of 4.72%.
Read the conference call transcript.

When did Viant Technology IPO?

Viant Technology (DSP) raised $150 million in an initial public offering on Wednesday, February 10th 2021. The company issued 7,500,000 shares at $19.00-$21.00 per share. BofA Securities and UBS Investment Bank served as the underwriters for the IPO and Canaccord Genuity, JMP Securities, Needham & Co. and Raymond James were co-managers.

Who are Viant Technology's major shareholders?

Top institutional investors of Viant Technology include Harbor Capital Advisors Inc. (0.65%) and Central Pacific Bank Trust Division (0.01%). Insiders that own company stock include Larry Madden, Timothy Vanderhook and Max O Valdes.
View institutional ownership trends.

How do I buy shares of Viant Technology?

Shares of DSP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Viant Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Viant Technology investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Adobe (ADBE), Advanced Micro Devices (AMD), Arista Networks (ANET) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 11/09/2021
• Today: 7/10/2025
• Next Earnings (Estimated): 8/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:DSP
• CIK: 1828791
• Web: viantinc.com
• Phone: 949-861-8888
• Fax: N/A
• Employees: 350
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Viant Technology: $21.00
• High Price Target: $27.00
• Low Price Target: $18.00
• Potential Upside/Downside: +51.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.11
• Trailing P/E Ratio: 126.38
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $2.36 million
• Net Margins: 0.69%
• Pretax Margin: 4.10%
• Return on Equity: -4.72%
• Return on Assets: -3.05%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.71
• Quick Ratio: 2.71

Sales & Book Value

• Annual Sales: $289.23 million
• Price / Sales: 3.00
• Cash Flow: $0.12 per share
• Price / Cash Flow: 110.99
• Book Value: $4.34 per share
• Price / Book: 3.20

Miscellaneous

• Outstanding Shares: 62,570,000
• Free Float: 44,172,000
• Market Cap: $867.78 million
• Optionable: Optionable
• Beta: 1.12