DSP vs. ASAN, NCNO, GTM, COMP, ALKT, BRZE, IAC, ALRM, QUBT, and MQ
Should you be buying Viant Technology stock or one of its competitors? The main competitors of Viant Technology include Asana (ASAN), nCino (NCNO), ZoomInfo Technologies (GTM), Compass (COMP), Alkami Technology (ALKT), Braze (BRZE), IAC (IAC), Alarm.com (ALRM), Quantum Computing (QUBT), and Marqeta (MQ). These companies are all part of the "computer software" industry.
Viant Technology vs. Its Competitors
Asana (NYSE:ASAN) and Viant Technology (NASDAQ:DSP) are both computer software companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.
26.2% of Asana shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 61.3% of Asana shares are held by company insiders. Comparatively, 29.4% of Viant Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Viant Technology has a net margin of 0.69% compared to Asana's net margin of -31.38%. Viant Technology's return on equity of -4.72% beat Asana's return on equity.
Asana currently has a consensus target price of $15.97, indicating a potential upside of 15.20%. Viant Technology has a consensus target price of $21.00, indicating a potential upside of 62.41%. Given Viant Technology's stronger consensus rating and higher probable upside, analysts plainly believe Viant Technology is more favorable than Asana.
Asana has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.
In the previous week, Asana had 5 more articles in the media than Viant Technology. MarketBeat recorded 7 mentions for Asana and 2 mentions for Viant Technology. Viant Technology's average media sentiment score of 1.89 beat Asana's score of 1.19 indicating that Viant Technology is being referred to more favorably in the news media.
Viant Technology has lower revenue, but higher earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.
Summary
Viant Technology beats Asana on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DSP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Viant Technology Competitors List
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This page (NASDAQ:DSP) was last updated on 7/12/2025 by MarketBeat.com Staff
