Which has stronger earnings and valuation, ASAN or BRZE?

Braze has lower revenue, but higher earnings than Asana. Braze is trading at a lower price-to-earnings ratio than Asana, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Asana $790.81M 2.93 -$189.02M -$0.69 N/A Braze $787.12M 4.85 -$131.29M -$1.12 N/A

Is ASAN or BRZE more profitable?

Braze has a net margin of -15.51% compared to Asana's net margin of -20.21%. Braze's return on equity of -17.52% beat Asana's return on equity. Company Net Margins Return on Equity Return on Assets Asana -20.21% -74.32% -15.51% Braze -15.51% -17.52% -9.88%

Does the media refer more to ASAN or BRZE?

In the previous week, Braze had 6 more articles in the media than Asana. MarketBeat recorded 12 mentions for Braze and 6 mentions for Asana. Braze's average media sentiment score of 0.33 beat Asana's score of -0.05 indicating that Braze is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Asana 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Braze 4 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better valuation and earnings, DOCU or ASAN?

Docusign has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Docusign, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Docusign $3.22B 3.95 $309.08M $1.54 43.21 Asana $790.81M 2.93 -$189.02M -$0.69 N/A

Is DOCU or ASAN more profitable?

Docusign has a net margin of 9.59% compared to Asana's net margin of -20.21%. Docusign's return on equity of 17.48% beat Asana's return on equity. Company Net Margins Return on Equity Return on Assets Docusign 9.59% 17.48% 8.34% Asana -20.21% -74.32% -15.51%

Does the media favor DOCU or ASAN?

In the previous week, Docusign had 26 more articles in the media than Asana. MarketBeat recorded 32 mentions for Docusign and 6 mentions for Asana. Docusign's average media sentiment score of 1.27 beat Asana's score of -0.05 indicating that Docusign is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Docusign 22 Very Positive mention(s) 5 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Asana 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better earnings & valuation, FRSH or ASAN?

Freshworks has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Freshworks, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Freshworks $903.87M 3.89 $183.72M $0.64 21.05 Asana $790.81M 2.93 -$189.02M -$0.69 N/A

Is FRSH or ASAN more profitable?

Freshworks has a net margin of 20.49% compared to Asana's net margin of -20.21%. Freshworks' return on equity of 5.52% beat Asana's return on equity. Company Net Margins Return on Equity Return on Assets Freshworks 20.49% 5.52% 3.45% Asana -20.21% -74.32% -15.51%

Does the media favor FRSH or ASAN?

In the previous week, Asana had 4 more articles in the media than Freshworks. MarketBeat recorded 6 mentions for Asana and 2 mentions for Freshworks. Freshworks' average media sentiment score of 0.10 beat Asana's score of -0.05 indicating that Freshworks is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Freshworks 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Asana 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has stronger valuation & earnings, ASAN or MNDY?

monday.com has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than monday.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Asana $790.81M 2.93 -$189.02M -$0.69 N/A monday.com $1.37B 3.65 $118.74M $2.35 41.45

Is ASAN or MNDY more profitable?

monday.com has a net margin of 8.87% compared to Asana's net margin of -20.21%. monday.com's return on equity of 9.09% beat Asana's return on equity. Company Net Margins Return on Equity Return on Assets Asana -20.21% -74.32% -15.51% monday.com 8.87% 9.09% 4.73%

Which has preferable valuation & earnings, ASAN or HUBS?

HubSpot has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Asana $790.81M 2.93 -$189.02M -$0.69 N/A HubSpot $3.13B 4.13 $45.91M $2.83 91.70

Is ASAN or HUBS more profitable?

HubSpot has a net margin of 4.26% compared to Asana's net margin of -20.21%. HubSpot's return on equity of 8.66% beat Asana's return on equity. Company Net Margins Return on Equity Return on Assets Asana -20.21% -74.32% -15.51% HubSpot 4.26% 8.66% 4.47%

Does the media favor ASAN or HUBS?

In the previous week, HubSpot had 15 more articles in the media than Asana. MarketBeat recorded 21 mentions for HubSpot and 6 mentions for Asana. HubSpot's average media sentiment score of 1.40 beat Asana's score of -0.05 indicating that HubSpot is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Asana 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral HubSpot 16 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Live Earnings Conference Call: Asana will host a live Q2 2027 earnings call on September 3, 2026 at 4:30PM ET. Get details.

Asana (ASAN) Competitors

$10.06 +0.27 (+2.70%)

As of 02:11 PM Eastern

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ASAN vs. BRZE, DOCU, FRSH, MNDY, and HUBS

Should you buy Asana stock or one of its competitors? Asana's main competitors and comparable companies include Braze (BRZE), Docusign (DOCU), Freshworks (FRSH), monday.com (MNDY), and HubSpot (HUBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Asana compare to Braze?

Asana (NYSE:ASAN) and Braze (NASDAQ:BRZE) are both mid-cap technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

Braze has lower revenue, but higher earnings than Asana. Braze is trading at a lower price-to-earnings ratio than Asana, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asana	$790.81M	2.93	-$189.02M	-$0.69	N/A
Braze	$787.12M	4.85	-$131.29M	-$1.12	N/A

Asana currently has a consensus target price of $9.27, indicating a potential downside of 7.87%. Braze has a consensus target price of $36.59, indicating a potential upside of 7.99%. Given Braze's stronger consensus rating and higher possible upside, analysts plainly believe Braze is more favorable than Asana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asana	2 Sell rating(s)	8 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.14
Braze	1 Sell rating(s)	0 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.95

Braze has a net margin of -15.51% compared to Asana's net margin of -20.21%. Braze's return on equity of -17.52% beat Asana's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asana	-20.21%	-74.32%	-15.51%
Braze	-15.51%	-17.52%	-9.88%

26.2% of Asana shares are owned by institutional investors. Comparatively, 90.5% of Braze shares are owned by institutional investors. 87.5% of Asana shares are owned by insiders. Comparatively, 12.5% of Braze shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Braze had 6 more articles in the media than Asana. MarketBeat recorded 12 mentions for Braze and 6 mentions for Asana. Braze's average media sentiment score of 0.33 beat Asana's score of -0.05 indicating that Braze is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asana	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Braze	4 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Asana has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, Braze has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Summary

Braze beats Asana on 12 of the 17 factors compared between the two stocks.

How does Asana compare to Docusign?

Docusign (NASDAQ:DOCU) and Asana (NYSE:ASAN) are both technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

77.6% of Docusign shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 0.6% of Docusign shares are held by insiders. Comparatively, 87.5% of Asana shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Docusign has a net margin of 9.59% compared to Asana's net margin of -20.21%. Docusign's return on equity of 17.48% beat Asana's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Docusign	9.59%	17.48%	8.34%
Asana	-20.21%	-74.32%	-15.51%

Docusign has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Asana has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market.

In the previous week, Docusign had 26 more articles in the media than Asana. MarketBeat recorded 32 mentions for Docusign and 6 mentions for Asana. Docusign's average media sentiment score of 1.27 beat Asana's score of -0.05 indicating that Docusign is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Docusign	22 Very Positive mention(s)	5 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Asana	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Docusign presently has a consensus price target of $61.27, suggesting a potential downside of 7.93%. Asana has a consensus price target of $9.27, suggesting a potential downside of 7.87%. Given Asana's higher probable upside, analysts plainly believe Asana is more favorable than Docusign.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Docusign	1 Sell rating(s)	14 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.16
Asana	2 Sell rating(s)	8 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.14

Docusign has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Docusign, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Docusign	$3.22B	3.95	$309.08M	$1.54	43.21
Asana	$790.81M	2.93	-$189.02M	-$0.69	N/A

Summary

Docusign beats Asana on 12 of the 15 factors compared between the two stocks.

How does Asana compare to Freshworks?

Freshworks (NASDAQ:FRSH) and Asana (NYSE:ASAN) are both mid-cap technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership and profitability.

75.6% of Freshworks shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 8.5% of Freshworks shares are held by company insiders. Comparatively, 87.5% of Asana shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Asana had 4 more articles in the media than Freshworks. MarketBeat recorded 6 mentions for Asana and 2 mentions for Freshworks. Freshworks' average media sentiment score of 0.10 beat Asana's score of -0.05 indicating that Freshworks is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Freshworks	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Asana	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Freshworks has a net margin of 20.49% compared to Asana's net margin of -20.21%. Freshworks' return on equity of 5.52% beat Asana's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Freshworks	20.49%	5.52%	3.45%
Asana	-20.21%	-74.32%	-15.51%

Freshworks currently has a consensus price target of $14.17, indicating a potential upside of 5.13%. Asana has a consensus price target of $9.27, indicating a potential downside of 7.87%. Given Freshworks' stronger consensus rating and higher probable upside, analysts plainly believe Freshworks is more favorable than Asana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Freshworks	0 Sell rating(s)	9 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50
Asana	2 Sell rating(s)	8 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.14

Freshworks has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Asana has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Freshworks has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Freshworks, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Freshworks	$903.87M	3.89	$183.72M	$0.64	21.05
Asana	$790.81M	2.93	-$189.02M	-$0.69	N/A

Summary

Freshworks beats Asana on 14 of the 17 factors compared between the two stocks.

How does Asana compare to monday.com?

Asana (NYSE:ASAN) and monday.com (NASDAQ:MNDY) are both mid-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.

In the previous week, Asana had 6 more articles in the media than monday.com. MarketBeat recorded 6 mentions for Asana and 0 mentions for monday.com. monday.com's average media sentiment score of 0.68 beat Asana's score of -0.05 indicating that monday.com is being referred to more favorably in the news media.

Company	Overall Sentiment
Asana	Neutral
monday.com	Positive

26.2% of Asana shares are held by institutional investors. Comparatively, 73.7% of monday.com shares are held by institutional investors. 87.5% of Asana shares are held by insiders. Comparatively, 22.3% of monday.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

monday.com has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than monday.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asana	$790.81M	2.93	-$189.02M	-$0.69	N/A
monday.com	$1.37B	3.65	$118.74M	$2.35	41.45

monday.com has a net margin of 8.87% compared to Asana's net margin of -20.21%. monday.com's return on equity of 9.09% beat Asana's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asana	-20.21%	-74.32%	-15.51%
monday.com	8.87%	9.09%	4.73%

Asana has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, monday.com has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

Asana currently has a consensus target price of $9.27, suggesting a potential downside of 7.87%. monday.com has a consensus target price of $117.91, suggesting a potential upside of 21.04%. Given monday.com's stronger consensus rating and higher probable upside, analysts clearly believe monday.com is more favorable than Asana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asana	2 Sell rating(s)	8 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.14
monday.com	1 Sell rating(s)	9 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.60

Summary

monday.com beats Asana on 15 of the 17 factors compared between the two stocks.

How does Asana compare to HubSpot?

Asana (NYSE:ASAN) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, media sentiment, risk and profitability.

HubSpot has a net margin of 4.26% compared to Asana's net margin of -20.21%. HubSpot's return on equity of 8.66% beat Asana's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Asana	-20.21%	-74.32%	-15.51%
HubSpot	4.26%	8.66%	4.47%

Asana has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market.

Asana presently has a consensus price target of $9.27, indicating a potential downside of 7.87%. HubSpot has a consensus price target of $271.07, indicating a potential upside of 4.46%. Given HubSpot's stronger consensus rating and higher possible upside, analysts clearly believe HubSpot is more favorable than Asana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asana	2 Sell rating(s)	8 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.14
HubSpot	2 Sell rating(s)	16 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.39

HubSpot has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asana	$790.81M	2.93	-$189.02M	-$0.69	N/A
HubSpot	$3.13B	4.13	$45.91M	$2.83	91.70

In the previous week, HubSpot had 15 more articles in the media than Asana. MarketBeat recorded 21 mentions for HubSpot and 6 mentions for Asana. HubSpot's average media sentiment score of 1.40 beat Asana's score of -0.05 indicating that HubSpot is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Asana	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
HubSpot	16 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

26.2% of Asana shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 87.5% of Asana shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

HubSpot beats Asana on 15 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASAN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ASAN vs. The Competition

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Metric	Asana	Software Industry	Technology Sector	NYSE Exchange
Market Cap	$2.32B	$16.10B	$29.59B	$23.61B
Dividend Yield	N/A	3.40%	2.73%	3.75%
P/E Ratio	-14.57	139.81	75.78	29.39
Price / Sales	2.93	1,282.88	587.99	16.88
Price / Cash	N/A	48.19	48.29	31.92
Price / Book	15.48	7.48	9.28	7.62
Net Income	-$189.02M	$437.25M	$678.51M	$1.07B
7 Day Performance	-1.14%	-1.79%	-2.39%	-0.50%
1 Month Performance	18.19%	3.24%	1.04%	0.75%
1 Year Performance	-29.46%	4.90%	186.52%	14.00%

Asana Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ASAN Asana	1.5428 of 5 stars	$10.07 +2.7%	$9.27 -7.9%	-29.4%	$2.32B	$790.81M	N/A	1,767	Gap Up
BRZE Braze	2.0012 of 5 stars	$31.44 +1.2%	$35.06 +11.5%	+21.8%	$3.50B	$787.12M	N/A	1,988	Upcoming Earnings Analyst Forecast Options Volume High Trading Volume
DOCU Docusign	2.2049 of 5 stars	$62.56 +0.9%	$60.27 -3.7%	-11.7%	$11.84B	$3.22B	40.62	7,044	Trending News Analyst Forecast Gap Up
FRSH Freshworks	3.3538 of 5 stars	$13.19 +1.6%	$14.17 +7.4%	+0.2%	$3.39B	$903.87M	20.61	4,500	Positive News
MNDY monday.com	3.8964 of 5 stars	$94.25 +3.9%	$117.91 +25.1%	-49.6%	$4.64B	$1.37B	40.11	3,155	Gap Up

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This page (NYSE:ASAN) was last updated on 9/3/2026 by MarketBeat.com Staff.

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Asana (ASAN) Competitors