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Asana (ASAN) Competitors

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$6.80 -0.60 (-8.05%)
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ASAN vs. DOCU, FRSH, MNDY, HUBS, and PATH

Should you buy Asana stock or one of its competitors? MarketBeat compares Asana with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Asana include Docusign (DOCU), Freshworks (FRSH), monday.com (MNDY), HubSpot (HUBS), and UiPath (PATH). These companies are all part of the "computer software" industry.

How does Asana compare to Docusign?

Asana (NYSE:ASAN) and Docusign (NASDAQ:DOCU) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

Docusign has a net margin of 9.59% compared to Asana's net margin of -20.21%. Docusign's return on equity of 17.48% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Asana-20.21% -74.32% -15.51%
Docusign 9.59%17.48%8.34%

Asana presently has a consensus price target of $9.27, indicating a potential upside of 36.46%. Docusign has a consensus price target of $60.27, indicating a potential upside of 25.55%. Given Asana's higher possible upside, analysts clearly believe Asana is more favorable than Docusign.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana
2 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.08
Docusign
1 Sell rating(s)
15 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.11

26.2% of Asana shares are owned by institutional investors. Comparatively, 77.6% of Docusign shares are owned by institutional investors. 61.3% of Asana shares are owned by insiders. Comparatively, 0.6% of Docusign shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Docusign had 1 more articles in the media than Asana. MarketBeat recorded 8 mentions for Docusign and 7 mentions for Asana. Docusign's average media sentiment score of 1.04 beat Asana's score of 0.29 indicating that Docusign is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asana
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Docusign
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Docusign has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Docusign, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asana$808.63M1.94-$189.02M-$0.69N/A
Docusign$3.29B2.79$309.08M$1.5431.17

Asana has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, Docusign has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

Summary

Docusign beats Asana on 12 of the 15 factors compared between the two stocks.

How does Asana compare to Freshworks?

Asana (NYSE:ASAN) and Freshworks (NASDAQ:FRSH) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

26.2% of Asana shares are owned by institutional investors. Comparatively, 75.6% of Freshworks shares are owned by institutional investors. 61.3% of Asana shares are owned by company insiders. Comparatively, 8.5% of Freshworks shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Asana has a beta of 0.97, indicating that its share price is 3% less volatile than the broader market. Comparatively, Freshworks has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Asana currently has a consensus target price of $9.27, indicating a potential upside of 36.46%. Freshworks has a consensus target price of $12.18, indicating a potential upside of 22.00%. Given Asana's higher possible upside, research analysts clearly believe Asana is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana
2 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.08
Freshworks
1 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33

Freshworks has a net margin of 20.69% compared to Asana's net margin of -20.21%. Freshworks' return on equity of 4.27% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Asana-20.21% -74.32% -15.51%
Freshworks 20.69%4.27%2.74%

In the previous week, Asana had 3 more articles in the media than Freshworks. MarketBeat recorded 7 mentions for Asana and 4 mentions for Freshworks. Freshworks' average media sentiment score of 1.00 beat Asana's score of 0.29 indicating that Freshworks is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asana
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshworks
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshworks has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Freshworks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asana$808.63M1.94-$189.02M-$0.69N/A
Freshworks$871.17M3.17$183.72M$0.6216.10

Summary

Freshworks beats Asana on 12 of the 16 factors compared between the two stocks.

How does Asana compare to monday.com?

monday.com (NASDAQ:MNDY) and Asana (NYSE:ASAN) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

monday.com has a beta of 1.26, suggesting that its stock price is 26% more volatile than the broader market. Comparatively, Asana has a beta of 0.97, suggesting that its stock price is 3% less volatile than the broader market.

monday.com has a net margin of 9.17% compared to Asana's net margin of -20.21%. monday.com's return on equity of 5.10% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
monday.com9.17% 5.10% 2.91%
Asana -20.21%-74.32%-15.51%

In the previous week, monday.com had 1 more articles in the media than Asana. MarketBeat recorded 8 mentions for monday.com and 7 mentions for Asana. monday.com's average media sentiment score of 0.57 beat Asana's score of 0.29 indicating that monday.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
monday.com
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Asana
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

monday.com presently has a consensus target price of $126.04, suggesting a potential upside of 71.40%. Asana has a consensus target price of $9.27, suggesting a potential upside of 36.46%. Given monday.com's stronger consensus rating and higher possible upside, research analysts plainly believe monday.com is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
monday.com
1 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.64
Asana
2 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.08

73.7% of monday.com shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 22.3% of monday.com shares are held by insiders. Comparatively, 61.3% of Asana shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

monday.com has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than monday.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
monday.com$1.30B2.89$118.74M$2.3031.97
Asana$808.63M1.94-$189.02M-$0.69N/A

Summary

monday.com beats Asana on 15 of the 16 factors compared between the two stocks.

How does Asana compare to HubSpot?

HubSpot (NYSE:HUBS) and Asana (NYSE:ASAN) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, profitability, media sentiment, valuation and risk.

In the previous week, HubSpot had 2 more articles in the media than Asana. MarketBeat recorded 9 mentions for HubSpot and 7 mentions for Asana. HubSpot's average media sentiment score of 0.60 beat Asana's score of 0.29 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Asana
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

HubSpot has a net margin of 3.04% compared to Asana's net margin of -20.21%. HubSpot's return on equity of 5.66% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Asana -20.21%-74.32%-15.51%

HubSpot has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, Asana has a beta of 0.97, indicating that its share price is 3% less volatile than the broader market.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 61.3% of Asana shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

HubSpot has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.35$45.91M$1.91107.26
Asana$808.63M1.94-$189.02M-$0.69N/A

HubSpot presently has a consensus target price of $308.32, indicating a potential upside of 50.50%. Asana has a consensus target price of $9.27, indicating a potential upside of 36.46%. Given HubSpot's stronger consensus rating and higher probable upside, research analysts plainly believe HubSpot is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.70
Asana
2 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.08

Summary

HubSpot beats Asana on 16 of the 17 factors compared between the two stocks.

How does Asana compare to UiPath?

UiPath (NYSE:PATH) and Asana (NYSE:ASAN) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

62.5% of UiPath shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 22.4% of UiPath shares are held by company insiders. Comparatively, 61.3% of Asana shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, UiPath had 9 more articles in the media than Asana. MarketBeat recorded 16 mentions for UiPath and 7 mentions for Asana. UiPath's average media sentiment score of 1.10 beat Asana's score of 0.29 indicating that UiPath is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
UiPath
10 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asana
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

UiPath presently has a consensus price target of $13.80, suggesting a potential upside of 31.09%. Asana has a consensus price target of $9.27, suggesting a potential upside of 36.46%. Given Asana's stronger consensus rating and higher probable upside, analysts clearly believe Asana is more favorable than UiPath.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UiPath
1 Sell rating(s)
14 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.06
Asana
2 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.08

UiPath has a net margin of 19.58% compared to Asana's net margin of -20.21%. UiPath's return on equity of 7.92% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
UiPath19.58% 7.92% 5.19%
Asana -20.21%-74.32%-15.51%

UiPath has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than UiPath, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UiPath$1.61B3.39$282.33M$0.6017.55
Asana$808.63M1.94-$189.02M-$0.69N/A

UiPath has a beta of 0.98, indicating that its stock price is 2% less volatile than the broader market. Comparatively, Asana has a beta of 0.97, indicating that its stock price is 3% less volatile than the broader market.

Summary

UiPath beats Asana on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASAN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASAN vs. The Competition

MetricAsanaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$1.57B$17.21B$38.16B$23.53B
Dividend YieldN/A1.70%3.16%4.17%
P/E Ratio-9.8562.4877.6030.91
Price / Sales1.9436.57595.74176.48
Price / CashN/A81.3144.8131.37
Price / Book10.456.419.354.76
Net Income-$189.02M$385.08M$1.07B$1.07B
7 Day Performance-10.18%-5.94%-1.54%0.02%
1 Month Performance0.59%2.74%-2.71%1.61%
1 Year Performance-54.84%-17.43%137.99%16.40%

Asana Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASAN
Asana
2.439 of 5 stars
$6.80
-8.1%
$9.27
+36.5%
-50.3%$1.57B$808.63MN/A1,767
DOCU
Docusign
4.25 of 5 stars
$49.87
+1.4%
$60.27
+20.8%
-36.0%$9.39B$3.22B32.387,044
FRSH
Freshworks
3.827 of 5 stars
$10.83
+4.5%
$12.18
+12.5%
-27.6%$2.86B$838.81M17.474,500
MNDY
monday.com
4.2291 of 5 stars
$86.84
+5.3%
$126.48
+45.6%
-74.4%$4.22B$1.23B37.763,155
HUBS
HubSpot
4.3423 of 5 stars
$217.88
+5.0%
$311.00
+42.7%
-60.1%$10.63B$3.13B114.078,882

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This page (NYSE:ASAN) was last updated on 7/22/2026 by MarketBeat.com Staff.
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