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Asana (ASAN) Competitors

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$9.49 +0.42 (+4.57%)
Closing price 09/23/2026 03:59 PM Eastern
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$9.47 -0.02 (-0.26%)
As of 05:35 AM Eastern
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ASAN vs. BRZE, DOCU, FRSH, MNDY, and HUBS

Should you buy Asana stock or one of its competitors? Asana's main competitors and comparable companies include Braze (BRZE), Docusign (DOCU), Freshworks (FRSH), monday.com (MNDY), and HubSpot (HUBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Asana compare to Braze?

Asana (NYSE:ASAN) and Braze (NASDAQ:BRZE) are both mid-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

Braze has a net margin of -13.55% compared to Asana's net margin of -18.62%. Braze's return on equity of -16.11% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Asana-18.62% -80.33% -14.19%
Braze -13.55%-16.11%-8.86%

Asana has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Braze has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Asana presently has a consensus price target of $9.95, suggesting a potential upside of 4.84%. Braze has a consensus price target of $38.21, suggesting a potential upside of 47.70%. Given Braze's stronger consensus rating and higher probable upside, analysts plainly believe Braze is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14
Braze
1 Sell rating(s)
1 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.86

In the previous week, Asana had 17 more articles in the media than Braze. MarketBeat recorded 19 mentions for Asana and 2 mentions for Braze. Braze's average media sentiment score of 0.84 beat Asana's score of 0.26 indicating that Braze is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asana
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Braze
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

26.2% of Asana shares are owned by institutional investors. Comparatively, 90.5% of Braze shares are owned by institutional investors. 87.5% of Asana shares are owned by insiders. Comparatively, 12.5% of Braze shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Braze has lower revenue, but higher earnings than Asana. Braze is trading at a lower price-to-earnings ratio than Asana, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asana$828.13M2.63-$189.02M-$0.66N/A
Braze$738.18M3.98-$131.29M-$1.03N/A

Summary

Braze beats Asana on 10 of the 16 factors compared between the two stocks.

How does Asana compare to Docusign?

Docusign (NASDAQ:DOCU) and Asana (NYSE:ASAN) are both technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

Docusign has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Docusign, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Docusign$3.36B3.86$309.08M$1.6442.37
Asana$828.13M2.63-$189.02M-$0.66N/A

Docusign has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Asana has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market.

Docusign presently has a consensus target price of $67.33, indicating a potential downside of 3.10%. Asana has a consensus target price of $9.95, indicating a potential upside of 4.84%. Given Asana's stronger consensus rating and higher possible upside, analysts clearly believe Asana is more favorable than Docusign.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Docusign
1 Sell rating(s)
14 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.11
Asana
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14

Docusign has a net margin of 9.82% compared to Asana's net margin of -18.62%. Docusign's return on equity of 18.29% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Docusign9.82% 18.29% 8.42%
Asana -18.62%-80.33%-14.19%

77.6% of Docusign shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 0.6% of Docusign shares are held by insiders. Comparatively, 87.5% of Asana shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Asana had 7 more articles in the media than Docusign. MarketBeat recorded 19 mentions for Asana and 12 mentions for Docusign. Docusign's average media sentiment score of 0.60 beat Asana's score of 0.26 indicating that Docusign is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Docusign
5 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asana
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Docusign beats Asana on 10 of the 16 factors compared between the two stocks.

How does Asana compare to Freshworks?

Freshworks (NASDAQ:FRSH) and Asana (NYSE:ASAN) are both mid-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

75.6% of Freshworks shares are held by institutional investors. Comparatively, 26.2% of Asana shares are held by institutional investors. 8.5% of Freshworks shares are held by company insiders. Comparatively, 87.5% of Asana shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Freshworks has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, Asana has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market.

Freshworks has a net margin of 20.49% compared to Asana's net margin of -18.62%. Freshworks' return on equity of 5.52% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Freshworks20.49% 5.52% 3.45%
Asana -18.62%-80.33%-14.19%

In the previous week, Asana had 9 more articles in the media than Freshworks. MarketBeat recorded 19 mentions for Asana and 10 mentions for Freshworks. Freshworks' average media sentiment score of 1.22 beat Asana's score of 0.26 indicating that Freshworks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshworks
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Asana
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Freshworks currently has a consensus price target of $14.46, indicating a potential upside of 12.37%. Asana has a consensus price target of $9.95, indicating a potential upside of 4.84%. Given Freshworks' stronger consensus rating and higher possible upside, equities research analysts plainly believe Freshworks is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshworks
0 Sell rating(s)
8 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.56
Asana
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14

Freshworks has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than Freshworks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshworks$838.81M4.00$183.72M$0.6420.11
Asana$828.13M2.63-$189.02M-$0.66N/A

Summary

Freshworks beats Asana on 14 of the 17 factors compared between the two stocks.

How does Asana compare to monday.com?

Asana (NYSE:ASAN) and monday.com (NASDAQ:MNDY) are both mid-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Asana has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, monday.com has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

monday.com has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than monday.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asana$828.13M2.63-$189.02M-$0.66N/A
monday.com$1.23B3.59$118.74M$2.3536.79

monday.com has a net margin of 8.87% compared to Asana's net margin of -18.62%. monday.com's return on equity of 9.09% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Asana-18.62% -80.33% -14.19%
monday.com 8.87%9.09%4.73%

Asana currently has a consensus target price of $9.95, suggesting a potential upside of 4.84%. monday.com has a consensus target price of $117.91, suggesting a potential upside of 36.38%. Given monday.com's stronger consensus rating and higher probable upside, analysts plainly believe monday.com is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14
monday.com
1 Sell rating(s)
9 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.60

In the previous week, Asana had 8 more articles in the media than monday.com. MarketBeat recorded 19 mentions for Asana and 11 mentions for monday.com. monday.com's average media sentiment score of 0.44 beat Asana's score of 0.26 indicating that monday.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asana
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
monday.com
2 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

26.2% of Asana shares are owned by institutional investors. Comparatively, 73.7% of monday.com shares are owned by institutional investors. 87.5% of Asana shares are owned by company insiders. Comparatively, 22.3% of monday.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

monday.com beats Asana on 15 of the 17 factors compared between the two stocks.

How does Asana compare to HubSpot?

Asana (NYSE:ASAN) and HubSpot (NYSE:HUBS) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

Asana presently has a consensus price target of $9.95, suggesting a potential upside of 4.84%. HubSpot has a consensus price target of $270.61, suggesting a potential upside of 19.43%. Given HubSpot's stronger consensus rating and higher possible upside, analysts clearly believe HubSpot is more favorable than Asana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14
HubSpot
2 Sell rating(s)
17 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, HubSpot had 25 more articles in the media than Asana. MarketBeat recorded 44 mentions for HubSpot and 19 mentions for Asana. HubSpot's average media sentiment score of 0.37 beat Asana's score of 0.26 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Asana
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
9 Very Positive mention(s)
11 Positive mention(s)
13 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Asana has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

HubSpot has higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Asana$828.13M2.63-$189.02M-$0.66N/A
HubSpot$3.13B3.61$45.91M$2.8380.07

HubSpot has a net margin of 4.26% compared to Asana's net margin of -18.62%. HubSpot's return on equity of 8.66% beat Asana's return on equity.

Company Net Margins Return on Equity Return on Assets
Asana-18.62% -80.33% -14.19%
HubSpot 4.26%8.66%4.47%

26.2% of Asana shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 87.5% of Asana shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

HubSpot beats Asana on 15 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASAN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASAN vs. The Competition

MetricAsanaSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$2.08B$15.95B$31.38B$23.08B
Dividend YieldN/A3.41%2.75%3.61%
P/E Ratio-14.39142.7578.9628.10
Price / Sales2.631,291.44590.7322.89
Price / CashN/A47.5449.7038.68
Price / Book20.648.898.014.66
Net Income-$189.02M$433.53M$702.96M$1.07B
7 Day Performance-6.32%0.49%1.41%-1.27%
1 Month Performance-2.90%-2.25%-1.06%-4.71%
1 Year Performance-32.97%-0.66%178.56%7.48%

Asana Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASAN
Asana
1.616 of 5 stars
$9.50
+4.6%
$9.95
+4.8%
-33.2%$2.08B$828.13MN/A1,767
BRZE
Braze
4.0956 of 5 stars
$25.60
+6.9%
$38.21
+49.3%
-19.5%$2.70B$738.18MN/A1,988
DOCU
Docusign
2.5601 of 5 stars
$69.76
+6.3%
$67.33
-3.5%
-18.1%$12.27B$3.36B42.547,044
FRSH
Freshworks
4.132 of 5 stars
$12.64
+6.3%
$14.46
+14.4%
+0.3%$3.10B$838.81M19.754,500
MNDY
monday.com
4.2744 of 5 stars
$96.11
+10.7%
$117.91
+22.7%
-59.9%$4.44B$1.23B40.903,155

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This page (NYSE:ASAN) was last updated on 9/24/2026 by MarketBeat.com Staff.
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