Which has preferable earnings & valuation, BRZE or KVYO?

Klaviyo has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Braze $738.18M 5.19 -$131.29M -$1.12 N/A Klaviyo $1.23B 4.72 -$31.77M $0.02 1,023.50

Is BRZE or KVYO more profitable?

Klaviyo has a net margin of 0.49% compared to Braze's net margin of -15.51%. Klaviyo's return on equity of 5.67% beat Braze's return on equity. Company Net Margins Return on Equity Return on Assets Braze -15.51% -17.52% -9.88% Klaviyo 0.49% 5.67% 4.25%

Does the media prefer BRZE or KVYO?

In the previous week, Braze had 20 more articles in the media than Klaviyo. MarketBeat recorded 23 mentions for Braze and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Braze's score of 0.39 indicating that Klaviyo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Braze 6 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Klaviyo 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better earnings & valuation, HUBS or KVYO?

HubSpot has higher revenue and earnings than Klaviyo. HubSpot is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio HubSpot $3.13B 4.17 $45.91M $2.83 92.47 Klaviyo $1.23B 4.72 -$31.77M $0.02 1,023.50

Is HUBS or KVYO more profitable?

HubSpot has a net margin of 4.26% compared to Klaviyo's net margin of 0.49%. HubSpot's return on equity of 8.66% beat Klaviyo's return on equity. Company Net Margins Return on Equity Return on Assets HubSpot 4.26% 8.66% 4.47% Klaviyo 0.49% 5.67% 4.25%

Does the media prefer HUBS or KVYO?

In the previous week, HubSpot had 17 more articles in the media than Klaviyo. MarketBeat recorded 20 mentions for HubSpot and 3 mentions for Klaviyo. HubSpot's average media sentiment score of 1.45 beat Klaviyo's score of 1.16 indicating that HubSpot is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 16 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Klaviyo 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to U or KVYO?

In the previous week, Unity Software had 27 more articles in the media than Klaviyo. MarketBeat recorded 30 mentions for Unity Software and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Unity Software's score of 1.09 indicating that Klaviyo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Unity Software 23 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Klaviyo 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better valuation & earnings, PTC or KVYO?

PTC has higher revenue and earnings than Klaviyo. PTC is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio PTC $2.74B 6.17 $734M $10.34 15.06 Klaviyo $1.23B 4.72 -$31.77M $0.02 1,023.50

Is PTC or KVYO more profitable?

PTC has a net margin of 41.67% compared to Klaviyo's net margin of 0.49%. PTC's return on equity of 25.31% beat Klaviyo's return on equity. Company Net Margins Return on Equity Return on Assets PTC 41.67% 25.31% 14.55% Klaviyo 0.49% 5.67% 4.25%

Does the media prefer PTC or KVYO?

In the previous week, PTC had 21 more articles in the media than Klaviyo. MarketBeat recorded 24 mentions for PTC and 3 mentions for Klaviyo. PTC's average media sentiment score of 1.41 beat Klaviyo's score of 1.16 indicating that PTC is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment PTC 20 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Klaviyo 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer GWRE or KVYO?

In the previous week, Guidewire Software had 26 more articles in the media than Klaviyo. MarketBeat recorded 29 mentions for Guidewire Software and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Guidewire Software's score of 1.15 indicating that Klaviyo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Guidewire Software 21 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Klaviyo 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Klaviyo (KVYO) Competitors

$20.47 +0.32 (+1.59%)

Closing price 08/31/2026 03:58 PM Eastern

Extended Trading

$20.62 +0.15 (+0.71%)

As of 04:00 AM Eastern

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KVYO vs. BRZE, HUBS, U, PTC, and GWRE

Should you buy Klaviyo stock or one of its competitors? Klaviyo's main competitors and comparable companies include Braze (BRZE), HubSpot (HUBS), Unity Software (U), PTC (PTC), and Guidewire Software (GWRE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Klaviyo compare to Braze?

Braze (NASDAQ:BRZE) and Klaviyo (NYSE:KVYO) are both mid-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Klaviyo has a net margin of 0.49% compared to Braze's net margin of -15.51%. Klaviyo's return on equity of 5.67% beat Braze's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Braze	-15.51%	-17.52%	-9.88%
Klaviyo	0.49%	5.67%	4.25%

Braze presently has a consensus price target of $35.76, suggesting a potential upside of 5.07%. Klaviyo has a consensus price target of $27.14, suggesting a potential upside of 32.60%. Given Klaviyo's higher probable upside, analysts clearly believe Klaviyo is more favorable than Braze.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Braze	1 Sell rating(s)	0 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.95
Klaviyo	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82

90.5% of Braze shares are held by institutional investors. Comparatively, 45.4% of Klaviyo shares are held by institutional investors. 12.5% of Braze shares are held by company insiders. Comparatively, 37.4% of Klaviyo shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Klaviyo has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Braze	$738.18M	5.19	-$131.29M	-$1.12	N/A
Klaviyo	$1.23B	4.72	-$31.77M	$0.02	1,023.50

In the previous week, Braze had 20 more articles in the media than Klaviyo. MarketBeat recorded 23 mentions for Braze and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Braze's score of 0.39 indicating that Klaviyo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Braze	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Klaviyo	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Braze has a beta of 0.83, indicating that its share price is 17% less volatile than the broader market. Comparatively, Klaviyo has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

Summary

Klaviyo beats Braze on 10 of the 16 factors compared between the two stocks.

How does Klaviyo compare to HubSpot?

HubSpot (NYSE:HUBS) and Klaviyo (NYSE:KVYO) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

In the previous week, HubSpot had 17 more articles in the media than Klaviyo. MarketBeat recorded 20 mentions for HubSpot and 3 mentions for Klaviyo. HubSpot's average media sentiment score of 1.45 beat Klaviyo's score of 1.16 indicating that HubSpot is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	16 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Klaviyo	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 45.4% of Klaviyo shares are owned by institutional investors. 3.7% of HubSpot shares are owned by company insiders. Comparatively, 37.4% of Klaviyo shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

HubSpot has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market. Comparatively, Klaviyo has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

HubSpot has a net margin of 4.26% compared to Klaviyo's net margin of 0.49%. HubSpot's return on equity of 8.66% beat Klaviyo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	4.26%	8.66%	4.47%
Klaviyo	0.49%	5.67%	4.25%

HubSpot currently has a consensus target price of $268.90, indicating a potential upside of 2.76%. Klaviyo has a consensus target price of $27.14, indicating a potential upside of 32.60%. Given Klaviyo's stronger consensus rating and higher probable upside, analysts clearly believe Klaviyo is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	2 Sell rating(s)	16 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.39
Klaviyo	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82

HubSpot has higher revenue and earnings than Klaviyo. HubSpot is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$3.13B	4.17	$45.91M	$2.83	92.47
Klaviyo	$1.23B	4.72	-$31.77M	$0.02	1,023.50

Summary

HubSpot beats Klaviyo on 10 of the 17 factors compared between the two stocks.

How does Klaviyo compare to Unity Software?

Unity Software (NYSE:U) and Klaviyo (NYSE:KVYO) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, media sentiment, valuation and profitability.

Klaviyo has a net margin of 0.49% compared to Unity Software's net margin of -28.97%. Klaviyo's return on equity of 5.67% beat Unity Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Unity Software	-28.97%	4.64%	2.16%
Klaviyo	0.49%	5.67%	4.25%

Unity Software has a beta of 2.04, meaning that its stock price is 104% more volatile than the broader market. Comparatively, Klaviyo has a beta of 0.53, meaning that its stock price is 47% less volatile than the broader market.

Unity Software presently has a consensus price target of $45.16, indicating a potential upside of 7.56%. Klaviyo has a consensus price target of $27.14, indicating a potential upside of 32.60%. Given Klaviyo's higher possible upside, analysts clearly believe Klaviyo is more favorable than Unity Software.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Unity Software	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	2 Strong Buy rating(s)	2.87
Klaviyo	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82

In the previous week, Unity Software had 27 more articles in the media than Klaviyo. MarketBeat recorded 30 mentions for Unity Software and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Unity Software's score of 1.09 indicating that Klaviyo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Unity Software	23 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Klaviyo	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

73.5% of Unity Software shares are held by institutional investors. Comparatively, 45.4% of Klaviyo shares are held by institutional investors. 0.8% of Unity Software shares are held by company insiders. Comparatively, 37.4% of Klaviyo shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Klaviyo has lower revenue, but higher earnings than Unity Software. Unity Software is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Unity Software	$1.85B	9.99	-$402.77M	-$1.36	N/A
Klaviyo	$1.23B	4.72	-$31.77M	$0.02	1,023.50

Summary

Klaviyo beats Unity Software on 9 of the 16 factors compared between the two stocks.

How does Klaviyo compare to PTC?

PTC (NASDAQ:PTC) and Klaviyo (NYSE:KVYO) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, media sentiment, valuation, dividends and profitability.

PTC has higher revenue and earnings than Klaviyo. PTC is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PTC	$2.74B	6.17	$734M	$10.34	15.06
Klaviyo	$1.23B	4.72	-$31.77M	$0.02	1,023.50

PTC has a net margin of 41.67% compared to Klaviyo's net margin of 0.49%. PTC's return on equity of 25.31% beat Klaviyo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PTC	41.67%	25.31%	14.55%
Klaviyo	0.49%	5.67%	4.25%

PTC has a beta of 0.98, meaning that its stock price is 2% less volatile than the broader market. Comparatively, Klaviyo has a beta of 0.53, meaning that its stock price is 47% less volatile than the broader market.

In the previous week, PTC had 21 more articles in the media than Klaviyo. MarketBeat recorded 24 mentions for PTC and 3 mentions for Klaviyo. PTC's average media sentiment score of 1.41 beat Klaviyo's score of 1.16 indicating that PTC is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PTC	20 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Klaviyo	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

PTC presently has a consensus price target of $170.14, suggesting a potential upside of 9.25%. Klaviyo has a consensus price target of $27.14, suggesting a potential upside of 32.60%. Given Klaviyo's stronger consensus rating and higher possible upside, analysts clearly believe Klaviyo is more favorable than PTC.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PTC	1 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.43
Klaviyo	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82

95.1% of PTC shares are held by institutional investors. Comparatively, 45.4% of Klaviyo shares are held by institutional investors. 0.3% of PTC shares are held by insiders. Comparatively, 37.4% of Klaviyo shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

PTC beats Klaviyo on 11 of the 17 factors compared between the two stocks.

How does Klaviyo compare to Guidewire Software?

Guidewire Software (NYSE:GWRE) and Klaviyo (NYSE:KVYO) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations and risk.

Guidewire Software has higher earnings, but lower revenue than Klaviyo. Guidewire Software is trading at a lower price-to-earnings ratio than Klaviyo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guidewire Software	$1.20B	14.17	$69.80M	$1.85	110.61
Klaviyo	$1.23B	4.72	-$31.77M	$0.02	1,023.50

In the previous week, Guidewire Software had 26 more articles in the media than Klaviyo. MarketBeat recorded 29 mentions for Guidewire Software and 3 mentions for Klaviyo. Klaviyo's average media sentiment score of 1.16 beat Guidewire Software's score of 1.15 indicating that Klaviyo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Guidewire Software	21 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Klaviyo	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

45.4% of Klaviyo shares are held by institutional investors. 0.5% of Guidewire Software shares are held by insiders. Comparatively, 37.4% of Klaviyo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Guidewire Software presently has a consensus price target of $220.00, indicating a potential upside of 7.52%. Klaviyo has a consensus price target of $27.14, indicating a potential upside of 32.60%. Given Klaviyo's stronger consensus rating and higher probable upside, analysts plainly believe Klaviyo is more favorable than Guidewire Software.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guidewire Software	0 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.81
Klaviyo	1 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.82

Guidewire Software has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Klaviyo has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market.

Guidewire Software has a net margin of 11.25% compared to Klaviyo's net margin of 0.49%. Guidewire Software's return on equity of 12.62% beat Klaviyo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Guidewire Software	11.25%	12.62%	6.93%
Klaviyo	0.49%	5.67%	4.25%

Summary

Klaviyo beats Guidewire Software on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KVYO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

KVYO vs. The Competition

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Metric	Klaviyo	Software Industry	Technology Sector	NYSE Exchange
Market Cap	$5.74B	$16.41B	$29.73B	$24.17B
Dividend Yield	N/A	3.41%	2.74%	3.72%
P/E Ratio	1,024.01	140.34	76.14	29.84
Price / Sales	4.72	1,292.46	592.42	20.68
Price / Cash	42.37	46.37	48.04	19.75
Price / Book	5.21	8.70	7.86	4.82
Net Income	-$31.77M	$436.23M	$677.18M	$1.07B
7 Day Performance	16.19%	3.02%	0.72%	-1.04%
1 Month Performance	14.36%	7.20%	4.30%	1.56%
1 Year Performance	-36.89%	5.13%	187.07%	12.92%

Klaviyo Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
KVYO Klaviyo	4.2705 of 5 stars	$20.47 +1.6%	$27.14 +32.6%	-36.9%	$5.74B	$1.23B	1,024.01	2,368
BRZE Braze	1.8499 of 5 stars	$31.44 +1.2%	$35.06 +11.5%	+22.9%	$3.50B	$738.18M	N/A	1,988	Upcoming Earnings Options Volume High Trading Volume
HUBS HubSpot	3.4505 of 5 stars	$243.85 +1.6%	$268.90 +10.3%	-45.8%	$11.97B	$3.13B	86.17	8,882	Positive News
U Unity Software	3.8397 of 5 stars	$46.21 -1.5%	$45.16 -2.3%	+6.6%	$20.65B	$1.85B	N/A	4,412	Positive News
PTC PTC	3.3493 of 5 stars	$154.31 -0.2%	$170.14 +10.3%	-27.1%	$16.78B	$2.95B	14.92	7,642	Positive News

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This page (NYSE:KVYO) was last updated on 9/1/2026 by MarketBeat.com Staff.

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Klaviyo (KVYO) Competitors