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Aurora Innovation (AUR) Competitors

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$6.43 +0.10 (+1.58%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$6.45 +0.02 (+0.31%)
As of 09/11/2026 07:46 PM Eastern
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AUR vs. WDAY, TEAM, ADSK, ROP, and OKTA

Should you buy Aurora Innovation stock or one of its competitors? Aurora Innovation's main competitors and comparable companies include Workday (WDAY), Atlassian (TEAM), Autodesk (ADSK), Roper Technologies (ROP), and Okta (OKTA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Aurora Innovation compare to Workday?

Workday (NASDAQ:WDAY) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation, media sentiment and analyst recommendations.

Workday has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.63, suggesting that its stock price is 163% more volatile than the broader market.

89.8% of Workday shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 18.6% of Workday shares are owned by company insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Workday has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Workday, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workday$9.55B4.69$693M$4.9337.67
Aurora Innovation$5M2,577.34-$816M-$0.47N/A

In the previous week, Workday had 21 more articles in the media than Aurora Innovation. MarketBeat recorded 26 mentions for Workday and 5 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 1.04 beat Workday's score of 0.92 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workday
17 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Workday currently has a consensus target price of $206.34, indicating a potential upside of 11.12%. Aurora Innovation has a consensus target price of $12.67, indicating a potential upside of 96.99%. Given Aurora Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Aurora Innovation is more favorable than Workday.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workday
2 Sell rating(s)
18 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.45
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

Workday has a net margin of 12.32% compared to Aurora Innovation's net margin of -18,000.00%. Workday's return on equity of 20.95% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Workday12.32% 20.95% 9.22%
Aurora Innovation -18,000.00%-43.94%-39.85%

Summary

Workday beats Aurora Innovation on 11 of the 16 factors compared between the two stocks.

How does Aurora Innovation compare to Atlassian?

Atlassian (NASDAQ:TEAM) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation.

In the previous week, Atlassian had 9 more articles in the media than Aurora Innovation. MarketBeat recorded 14 mentions for Atlassian and 5 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 1.04 beat Atlassian's score of 0.57 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
7 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Atlassian has a net margin of -0.82% compared to Aurora Innovation's net margin of -18,000.00%. Atlassian's return on equity of 20.99% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-0.82% 20.99% 4.36%
Aurora Innovation -18,000.00%-43.94%-39.85%

Atlassian has higher revenue and earnings than Aurora Innovation. Atlassian is trading at a lower price-to-earnings ratio than Aurora Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B6.94-$53.83M-$0.19N/A
Aurora Innovation$5M2,577.34-$816M-$0.47N/A

Atlassian presently has a consensus price target of $183.81, indicating a potential upside of 2.29%. Aurora Innovation has a consensus price target of $12.67, indicating a potential upside of 96.99%. Given Aurora Innovation's higher possible upside, analysts plainly believe Aurora Innovation is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.80
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

Atlassian has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.63, suggesting that its share price is 163% more volatile than the broader market.

94.5% of Atlassian shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 36.7% of Atlassian shares are owned by insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Atlassian beats Aurora Innovation on 11 of the 16 factors compared between the two stocks.

How does Aurora Innovation compare to Autodesk?

Autodesk (NASDAQ:ADSK) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.

Autodesk has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Autodesk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autodesk$7.21B6.16$1.12B$7.7327.48
Aurora Innovation$5M2,577.34-$816M-$0.47N/A

90.2% of Autodesk shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 0.1% of Autodesk shares are owned by insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Autodesk presently has a consensus price target of $321.19, suggesting a potential upside of 51.22%. Aurora Innovation has a consensus price target of $12.67, suggesting a potential upside of 96.99%. Given Aurora Innovation's higher probable upside, analysts plainly believe Aurora Innovation is more favorable than Autodesk.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autodesk
0 Sell rating(s)
6 Hold rating(s)
24 Buy rating(s)
1 Strong Buy rating(s)
2.84
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

In the previous week, Autodesk had 18 more articles in the media than Aurora Innovation. MarketBeat recorded 23 mentions for Autodesk and 5 mentions for Aurora Innovation. Autodesk's average media sentiment score of 1.21 beat Aurora Innovation's score of 1.04 indicating that Autodesk is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Autodesk
14 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Autodesk has a net margin of 21.08% compared to Aurora Innovation's net margin of -18,000.00%. Autodesk's return on equity of 58.63% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Autodesk21.08% 58.63% 15.10%
Aurora Innovation -18,000.00%-43.94%-39.85%

Autodesk has a beta of 1.31, meaning that its stock price is 31% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.63, meaning that its stock price is 163% more volatile than the broader market.

Summary

Autodesk beats Aurora Innovation on 13 of the 17 factors compared between the two stocks.

How does Aurora Innovation compare to Roper Technologies?

Roper Technologies (NASDAQ:ROP) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Roper Technologies has a beta of 0.75, indicating that its stock price is 25% less volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.63, indicating that its stock price is 163% more volatile than the broader market.

In the previous week, Roper Technologies had 10 more articles in the media than Aurora Innovation. MarketBeat recorded 15 mentions for Roper Technologies and 5 mentions for Aurora Innovation. Roper Technologies' average media sentiment score of 1.07 beat Aurora Innovation's score of 1.04 indicating that Roper Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roper Technologies
10 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Roper Technologies currently has a consensus target price of $466.94, suggesting a potential upside of 20.18%. Aurora Innovation has a consensus target price of $12.67, suggesting a potential upside of 96.99%. Given Aurora Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Aurora Innovation is more favorable than Roper Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roper Technologies
3 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.21
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

93.3% of Roper Technologies shares are held by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are held by institutional investors. 0.8% of Roper Technologies shares are held by insiders. Comparatively, 8.5% of Aurora Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Roper Technologies has a net margin of 30.24% compared to Aurora Innovation's net margin of -18,000.00%. Roper Technologies' return on equity of 11.36% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Roper Technologies30.24% 11.36% 6.33%
Aurora Innovation -18,000.00%-43.94%-39.85%

Roper Technologies has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Roper Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roper Technologies$8.28B4.64$1.54B$24.1416.09
Aurora Innovation$5M2,577.34-$816M-$0.47N/A

Summary

Roper Technologies beats Aurora Innovation on 10 of the 15 factors compared between the two stocks.

How does Aurora Innovation compare to Okta?

Aurora Innovation (NASDAQ:AUR) and Okta (NASDAQ:OKTA) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

Aurora Innovation currently has a consensus price target of $12.67, indicating a potential upside of 96.99%. Okta has a consensus price target of $172.92, indicating a potential upside of 3.86%. Given Aurora Innovation's higher possible upside, analysts clearly believe Aurora Innovation is more favorable than Okta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45
Okta
0 Sell rating(s)
10 Hold rating(s)
32 Buy rating(s)
1 Strong Buy rating(s)
2.79

Okta has a net margin of 9.63% compared to Aurora Innovation's net margin of -18,000.00%. Okta's return on equity of 4.50% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Aurora Innovation-18,000.00% -43.94% -39.85%
Okta 9.63%4.50%3.34%

Okta has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Okta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aurora Innovation$5M2,577.34-$816M-$0.47N/A
Okta$2.92B9.97$235M$1.66100.30

In the previous week, Okta had 17 more articles in the media than Aurora Innovation. MarketBeat recorded 22 mentions for Okta and 5 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 1.04 beat Okta's score of 0.66 indicating that Aurora Innovation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aurora Innovation
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Okta
10 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive

Aurora Innovation has a beta of 2.63, meaning that its stock price is 163% more volatile than the broader market. Comparatively, Okta has a beta of 0.79, meaning that its stock price is 21% less volatile than the broader market.

44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 86.6% of Okta shares are held by institutional investors. 8.5% of Aurora Innovation shares are held by company insiders. Comparatively, 4.6% of Okta shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Okta beats Aurora Innovation on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AUR vs. The Competition

MetricAurora InnovationSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$12.89B$15.43B$29.67B$12.73B
Dividend YieldN/A3.43%2.75%11.15%
P/E Ratio-13.68138.4276.3425.29
Price / Sales2,577.341,286.78588.6999.10
Price / CashN/A45.1247.5051.44
Price / Book5.858.347.706.20
Net Income-$816M$434.47M$703.71M$358.50M
7 Day Performance1.42%-1.94%-1.07%-2.35%
1 Month Performance-6.40%-0.99%-3.64%-2.77%
1 Year Performance13.40%-0.11%180.37%7.64%

Aurora Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AUR
Aurora Innovation
2.6392 of 5 stars
$6.43
+1.6%
$12.67
+97.0%
+15.4%$12.89B$5MN/A1,900
WDAY
Workday
4.3662 of 5 stars
$195.79
flat
$206.34
+5.4%
-18.1%$48.36B$10.16B39.7121,070
TEAM
Atlassian
3.2846 of 5 stars
$189.58
flat
$183.81
-3.0%
+1.7%$48.11B$6.57BN/A13,301
ADSK
Autodesk
4.7302 of 5 stars
$217.90
flat
$321.19
+47.4%
-34.5%$45.54B$7.79B28.1914,300
ROP
Roper Technologies
4.5381 of 5 stars
$407.28
flat
$466.94
+14.6%
-24.9%$40.28B$7.90B16.8719,400

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This page (NASDAQ:AUR) was last updated on 9/12/2026 by MarketBeat.com Staff.
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