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Aurora Innovation (AUR) Competitors

Aurora Innovation logo
$6.24 +0.12 (+1.96%)
As of 08/21/2026 04:00 PM Eastern

AUR vs. ADSK, WDAY, TEAM, ROP, and MSTR

Should you buy Aurora Innovation stock or one of its competitors? Aurora Innovation's main competitors and comparable companies include Autodesk (ADSK), Workday (WDAY), Atlassian (TEAM), Roper Technologies (ROP), and Strategy (MSTR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Aurora Innovation compare to Autodesk?

Autodesk (NASDAQ:ADSK) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

Autodesk has a net margin of 19.49% compared to Aurora Innovation's net margin of -18,000.00%. Autodesk's return on equity of 57.14% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Autodesk19.49% 57.14% 14.57%
Aurora Innovation -18,000.00%-43.94%-39.85%

90.2% of Autodesk shares are held by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are held by institutional investors. 0.1% of Autodesk shares are held by insiders. Comparatively, 8.5% of Aurora Innovation shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Autodesk has a beta of 1.29, indicating that its stock price is 29% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.64, indicating that its stock price is 164% more volatile than the broader market.

In the previous week, Autodesk had 32 more articles in the media than Aurora Innovation. MarketBeat recorded 40 mentions for Autodesk and 8 mentions for Aurora Innovation. Autodesk's average media sentiment score of 1.27 beat Aurora Innovation's score of 0.92 indicating that Autodesk is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Autodesk
29 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Autodesk currently has a consensus price target of $321.65, suggesting a potential upside of 26.72%. Aurora Innovation has a consensus price target of $12.22, suggesting a potential upside of 95.87%. Given Aurora Innovation's higher probable upside, analysts plainly believe Aurora Innovation is more favorable than Autodesk.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autodesk
0 Sell rating(s)
6 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.88
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

Autodesk has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Autodesk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autodesk$7.51B7.13$1.12B$6.8637.00
Aurora Innovation$3M4,168.65-$816M-$0.47N/A

Summary

Autodesk beats Aurora Innovation on 13 of the 17 factors compared between the two stocks.

How does Aurora Innovation compare to Workday?

Workday (NASDAQ:WDAY) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their media sentiment, earnings, dividends, valuation, institutional ownership, profitability, risk and analyst recommendations.

In the previous week, Workday had 29 more articles in the media than Aurora Innovation. MarketBeat recorded 37 mentions for Workday and 8 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 0.92 beat Workday's score of 0.52 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workday
11 Very Positive mention(s)
4 Positive mention(s)
15 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Aurora Innovation
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Workday presently has a consensus target price of $186.71, suggesting a potential downside of 6.65%. Aurora Innovation has a consensus target price of $12.22, suggesting a potential upside of 95.87%. Given Aurora Innovation's higher probable upside, analysts clearly believe Aurora Innovation is more favorable than Workday.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workday
2 Sell rating(s)
15 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.50
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

89.8% of Workday shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 18.6% of Workday shares are owned by insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Workday has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.64, suggesting that its share price is 164% more volatile than the broader market.

Workday has a net margin of 8.60% compared to Aurora Innovation's net margin of -18,000.00%. Workday's return on equity of 14.75% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Workday8.60% 14.75% 6.87%
Aurora Innovation -18,000.00%-43.94%-39.85%

Workday has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Workday, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workday$9.85B5.01$693M$3.2062.50
Aurora Innovation$3M4,168.65-$816M-$0.47N/A

Summary

Workday beats Aurora Innovation on 13 of the 17 factors compared between the two stocks.

How does Aurora Innovation compare to Atlassian?

Atlassian (NASDAQ:TEAM) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Atlassian has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.64, suggesting that its share price is 164% more volatile than the broader market.

Atlassian currently has a consensus price target of $177.23, suggesting a potential upside of 3.16%. Aurora Innovation has a consensus price target of $12.22, suggesting a potential upside of 95.87%. Given Aurora Innovation's higher possible upside, analysts plainly believe Aurora Innovation is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlassian
1 Sell rating(s)
4 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.79
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

Atlassian has higher revenue and earnings than Aurora Innovation. Atlassian is trading at a lower price-to-earnings ratio than Aurora Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlassian$6.57B6.63-$53.83M-$0.19N/A
Aurora Innovation$3M4,168.65-$816M-$0.47N/A

Atlassian has a net margin of -0.82% compared to Aurora Innovation's net margin of -18,000.00%. Atlassian's return on equity of 20.99% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlassian-0.82% 20.99% 4.36%
Aurora Innovation -18,000.00%-43.94%-39.85%

94.5% of Atlassian shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 36.7% of Atlassian shares are owned by company insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Atlassian had 21 more articles in the media than Aurora Innovation. MarketBeat recorded 29 mentions for Atlassian and 8 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 0.92 beat Atlassian's score of 0.54 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlassian
17 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Aurora Innovation
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Atlassian beats Aurora Innovation on 11 of the 16 factors compared between the two stocks.

How does Aurora Innovation compare to Roper Technologies?

Roper Technologies (NASDAQ:ROP) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

In the previous week, Roper Technologies had 22 more articles in the media than Aurora Innovation. MarketBeat recorded 30 mentions for Roper Technologies and 8 mentions for Aurora Innovation. Roper Technologies' average media sentiment score of 1.28 beat Aurora Innovation's score of 0.92 indicating that Roper Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roper Technologies
23 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Roper Technologies has a beta of 0.74, suggesting that its stock price is 26% less volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.64, suggesting that its stock price is 164% more volatile than the broader market.

Roper Technologies has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Roper Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roper Technologies$7.90B5.15$1.54B$24.1417.06
Aurora Innovation$3M4,168.65-$816M-$0.47N/A

93.3% of Roper Technologies shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 0.8% of Roper Technologies shares are owned by insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Roper Technologies has a net margin of 30.24% compared to Aurora Innovation's net margin of -18,000.00%. Roper Technologies' return on equity of 11.36% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Roper Technologies30.24% 11.36% 6.33%
Aurora Innovation -18,000.00%-43.94%-39.85%

Roper Technologies presently has a consensus target price of $466.94, suggesting a potential upside of 13.39%. Aurora Innovation has a consensus target price of $12.22, suggesting a potential upside of 95.87%. Given Aurora Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Aurora Innovation is more favorable than Roper Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roper Technologies
3 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.21
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

Summary

Roper Technologies beats Aurora Innovation on 10 of the 15 factors compared between the two stocks.

How does Aurora Innovation compare to Strategy?

Strategy (NASDAQ:MSTR) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk.

Strategy has a net margin of -6,102.95% compared to Aurora Innovation's net margin of -18,000.00%. Aurora Innovation's return on equity of -43.94% beat Strategy's return on equity.

Company Net Margins Return on Equity Return on Assets
Strategy-6,102.95% -74.18% -50.25%
Aurora Innovation -18,000.00%-43.94%-39.85%

In the previous week, Strategy had 168 more articles in the media than Aurora Innovation. MarketBeat recorded 176 mentions for Strategy and 8 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 0.92 beat Strategy's score of 0.67 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Strategy
70 Very Positive mention(s)
49 Positive mention(s)
36 Neutral mention(s)
15 Negative mention(s)
5 Very Negative mention(s)
Positive
Aurora Innovation
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Strategy presently has a consensus price target of $239.81, suggesting a potential upside of 101.10%. Aurora Innovation has a consensus price target of $12.22, suggesting a potential upside of 95.87%. Given Strategy's stronger consensus rating and higher probable upside, equities analysts plainly believe Strategy is more favorable than Aurora Innovation.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Strategy
2 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.72
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.45

59.8% of Strategy shares are held by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are held by institutional investors. 6.5% of Strategy shares are held by insiders. Comparatively, 8.5% of Aurora Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Aurora Innovation has lower revenue, but higher earnings than Strategy. Aurora Innovation is trading at a lower price-to-earnings ratio than Strategy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Strategy$498.35M91.94-$3.85B-$97.21N/A
Aurora Innovation$3M4,168.65-$816M-$0.47N/A

Strategy has a beta of 3.54, meaning that its stock price is 254% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.64, meaning that its stock price is 164% more volatile than the broader market.

Summary

Strategy beats Aurora Innovation on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AUR vs. The Competition

MetricAurora InnovationSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$12.51B$15.67B$29.55B$12.85B
Dividend YieldN/A3.42%2.75%11.08%
P/E Ratio-13.28127.2673.3524.25
Price / Sales4,168.651,303.60598.88101.47
Price / CashN/A48.1350.3553.99
Price / Book6.437.509.446.20
Net Income-$816M$434.60M$679.74M$348.59M
7 Day Performance-10.73%1.62%-1.29%0.08%
1 Month Performance4.17%7.50%4.03%3.88%
1 Year Performance3.65%5.00%189.70%16.98%

Aurora Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AUR
Aurora Innovation
3.2672 of 5 stars
$6.24
+2.0%
$12.22
+95.9%
+3.7%$12.51B$3MN/A1,900
ADSK
Autodesk
4.8841 of 5 stars
$241.64
-4.0%
$321.07
+32.9%
-12.5%$50.99B$7.51B35.2214,300
WDAY
Workday
3.2645 of 5 stars
$191.18
-3.8%
$187.36
-2.0%
-9.6%$47.22B$9.85B59.7421,070
TEAM
Atlassian
3.2717 of 5 stars
$158.34
-2.4%
$176.27
+11.3%
+0.6%$40.18B$6.57BN/A13,813
ROP
Roper Technologies
4.2825 of 5 stars
$389.71
-2.4%
$466.94
+19.8%
-23.3%$38.54B$7.90B16.1419,400

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This page (NASDAQ:AUR) was last updated on 8/23/2026 by MarketBeat.com Staff.
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