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Aurora Innovation (AUR) Competitors

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$5.67 +0.15 (+2.72%)
Closing price 04:00 PM Eastern
Extended Trading
$5.66 0.00 (-0.09%)
As of 06:05 PM Eastern
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AUR vs. OKTA, ROP, ZM, IOT, and FICO

Should you buy Aurora Innovation stock or one of its competitors? Aurora Innovation's main competitors and comparable companies include Okta (OKTA), Roper Technologies (ROP), Zoom Communications (ZM), Samsara (IOT), and Fair Isaac (FICO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Aurora Innovation compare to Okta?

Aurora Innovation (NASDAQ:AUR) and Okta (NASDAQ:OKTA) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Aurora Innovation currently has a consensus price target of $13.11, suggesting a potential upside of 133.42%. Okta has a consensus price target of $200.72, suggesting a potential downside of 6.17%. Given Aurora Innovation's higher possible upside, equities research analysts plainly believe Aurora Innovation is more favorable than Okta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Okta
0 Sell rating(s)
10 Hold rating(s)
32 Buy rating(s)
1 Strong Buy rating(s)
2.79

Okta has a net margin of 9.63% compared to Aurora Innovation's net margin of -18,000.00%. Okta's return on equity of 4.50% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Aurora Innovation-18,000.00% -43.94% -39.85%
Okta 9.63%4.50%3.34%

Aurora Innovation has a beta of 2.69, suggesting that its stock price is 169% more volatile than the broader market. Comparatively, Okta has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market.

In the previous week, Okta had 33 more articles in the media than Aurora Innovation. MarketBeat recorded 45 mentions for Okta and 12 mentions for Aurora Innovation. Okta's average media sentiment score of 0.84 beat Aurora Innovation's score of 0.72 indicating that Okta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aurora Innovation
4 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Okta
22 Very Positive mention(s)
9 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 86.6% of Okta shares are held by institutional investors. 8.5% of Aurora Innovation shares are held by company insiders. Comparatively, 4.6% of Okta shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Okta has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Okta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aurora Innovation$3M3,752.46-$816M-$0.47N/A
Okta$2.92B12.81$235M$1.66128.86

Summary

Okta beats Aurora Innovation on 13 of the 17 factors compared between the two stocks.

How does Aurora Innovation compare to Roper Technologies?

Aurora Innovation (NASDAQ:AUR) and Roper Technologies (NASDAQ:ROP) are both large-cap technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

In the previous week, Aurora Innovation had 5 more articles in the media than Roper Technologies. MarketBeat recorded 12 mentions for Aurora Innovation and 7 mentions for Roper Technologies. Aurora Innovation's average media sentiment score of 0.72 beat Roper Technologies' score of 0.31 indicating that Aurora Innovation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aurora Innovation
4 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Roper Technologies
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aurora Innovation has a beta of 2.69, suggesting that its share price is 169% more volatile than the broader market. Comparatively, Roper Technologies has a beta of 0.76, suggesting that its share price is 24% less volatile than the broader market.

44.7% of Aurora Innovation shares are held by institutional investors. Comparatively, 93.3% of Roper Technologies shares are held by institutional investors. 8.5% of Aurora Innovation shares are held by company insiders. Comparatively, 0.8% of Roper Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Aurora Innovation currently has a consensus price target of $13.11, suggesting a potential upside of 133.42%. Roper Technologies has a consensus price target of $466.94, suggesting a potential upside of 31.31%. Given Aurora Innovation's stronger consensus rating and higher probable upside, research analysts clearly believe Aurora Innovation is more favorable than Roper Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Roper Technologies
3 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.21

Roper Technologies has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Roper Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aurora Innovation$3M3,752.46-$816M-$0.47N/A
Roper Technologies$7.90B4.45$1.54B$24.1414.73

Roper Technologies has a net margin of 30.24% compared to Aurora Innovation's net margin of -18,000.00%. Roper Technologies' return on equity of 11.36% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Aurora Innovation-18,000.00% -43.94% -39.85%
Roper Technologies 30.24%11.36%6.33%

Summary

Aurora Innovation and Roper Technologies tied by winning 8 of the 16 factors compared between the two stocks.

How does Aurora Innovation compare to Zoom Communications?

Zoom Communications (NASDAQ:ZM) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation, profitability and media sentiment.

Zoom Communications has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.69, meaning that its share price is 169% more volatile than the broader market.

Zoom Communications currently has a consensus price target of $113.62, indicating a potential upside of 22.89%. Aurora Innovation has a consensus price target of $13.11, indicating a potential upside of 133.42%. Given Aurora Innovation's higher possible upside, analysts clearly believe Aurora Innovation is more favorable than Zoom Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zoom Communications
0 Sell rating(s)
11 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.56
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

66.5% of Zoom Communications shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 8.8% of Zoom Communications shares are owned by insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Zoom Communications has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Zoom Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zoom Communications$4.87B5.54$1.90B$10.808.56
Aurora Innovation$3M3,752.46-$816M-$0.47N/A

In the previous week, Aurora Innovation had 6 more articles in the media than Zoom Communications. MarketBeat recorded 12 mentions for Aurora Innovation and 6 mentions for Zoom Communications. Zoom Communications' average media sentiment score of 0.88 beat Aurora Innovation's score of 0.72 indicating that Zoom Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zoom Communications
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aurora Innovation
4 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Zoom Communications has a net margin of 65.19% compared to Aurora Innovation's net margin of -18,000.00%. Zoom Communications' return on equity of 10.86% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Zoom Communications65.19% 10.86% 8.93%
Aurora Innovation -18,000.00%-43.94%-39.85%

Summary

Zoom Communications beats Aurora Innovation on 12 of the 16 factors compared between the two stocks.

How does Aurora Innovation compare to Samsara?

Aurora Innovation (NASDAQ:AUR) and Samsara (NYSE:IOT) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, risk, institutional ownership, profitability, valuation and earnings.

Aurora Innovation currently has a consensus price target of $13.11, indicating a potential upside of 133.42%. Samsara has a consensus price target of $52.05, indicating a potential upside of 27.22%. Given Aurora Innovation's higher possible upside, equities research analysts clearly believe Aurora Innovation is more favorable than Samsara.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Samsara
1 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.73

44.7% of Aurora Innovation shares are owned by institutional investors. Comparatively, 96.0% of Samsara shares are owned by institutional investors. 8.5% of Aurora Innovation shares are owned by company insiders. Comparatively, 35.1% of Samsara shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Samsara had 7 more articles in the media than Aurora Innovation. MarketBeat recorded 19 mentions for Samsara and 12 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 0.72 beat Samsara's score of 0.22 indicating that Aurora Innovation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aurora Innovation
4 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Samsara
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Aurora Innovation has a beta of 2.69, suggesting that its share price is 169% more volatile than the broader market. Comparatively, Samsara has a beta of 1.35, suggesting that its share price is 35% more volatile than the broader market.

Samsara has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Samsara, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aurora Innovation$3M3,752.46-$816M-$0.47N/A
Samsara$1.62B14.80-$9.12M$0.16255.73

Samsara has a net margin of 4.90% compared to Aurora Innovation's net margin of -18,000.00%. Samsara's return on equity of 4.13% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Aurora Innovation-18,000.00% -43.94% -39.85%
Samsara 4.90%4.13%2.35%

Summary

Samsara beats Aurora Innovation on 13 of the 17 factors compared between the two stocks.

How does Aurora Innovation compare to Fair Isaac?

Fair Isaac (NYSE:FICO) and Aurora Innovation (NASDAQ:AUR) are both large-cap technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, media sentiment, analyst recommendations, risk, institutional ownership, profitability and earnings.

Fair Isaac has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Fair Isaac, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fair Isaac$1.99B7.25$651.95M$34.6219.30
Aurora Innovation$3M3,752.46-$816M-$0.47N/A

In the previous week, Fair Isaac had 43 more articles in the media than Aurora Innovation. MarketBeat recorded 55 mentions for Fair Isaac and 12 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 0.72 beat Fair Isaac's score of -0.10 indicating that Aurora Innovation is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fair Isaac
7 Very Positive mention(s)
14 Positive mention(s)
14 Neutral mention(s)
13 Negative mention(s)
4 Very Negative mention(s)
Neutral
Aurora Innovation
4 Very Positive mention(s)
6 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Fair Isaac has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market. Comparatively, Aurora Innovation has a beta of 2.69, suggesting that its stock price is 169% more volatile than the broader market.

Fair Isaac has a net margin of 34.05% compared to Aurora Innovation's net margin of -18,000.00%. Fair Isaac's return on equity of -32.51% beat Aurora Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Fair Isaac34.05% -32.51% 40.61%
Aurora Innovation -18,000.00%-43.94%-39.85%

85.8% of Fair Isaac shares are owned by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are owned by institutional investors. 3.0% of Fair Isaac shares are owned by company insiders. Comparatively, 8.5% of Aurora Innovation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Fair Isaac presently has a consensus price target of $1,210.38, indicating a potential upside of 81.15%. Aurora Innovation has a consensus price target of $13.11, indicating a potential upside of 133.42%. Given Aurora Innovation's higher possible upside, analysts plainly believe Aurora Innovation is more favorable than Fair Isaac.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fair Isaac
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.53
Aurora Innovation
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Fair Isaac beats Aurora Innovation on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AUR vs. The Competition

MetricAurora InnovationSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$11.36B$16.15B$31.66B$13.24B
Dividend YieldN/A3.43%2.75%15.88%
P/E Ratio-12.06143.8281.3626.05
Price / Sales3,787.861,278.50589.1889.39
Price / CashN/A45.1349.1351.25
Price / Book5.158.788.126.31
Net Income-$816M$431.57M$702.36M$361.43M
7 Day Performance-6.13%261.97%114.86%-1.67%
1 Month Performance-3.08%165.54%74.28%-3.94%
1 Year Performance6.18%-0.50%168.48%2.77%

Aurora Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AUR
Aurora Innovation
3.4417 of 5 stars
$5.67
+2.7%
$13.11
+131.2%
+6.0%$11.36B$3MN/A1,900
OKTA
Okta
2.9642 of 5 stars
$202.18
+3.6%
$199.56
-1.3%
+131.9%$35.35B$2.92B121.806,366
ROP
Roper Technologies
4.8698 of 5 stars
$354.00
-1.3%
$466.94
+31.9%
-27.2%$35.01B$7.90B14.6619,400
ZM
Zoom Communications
4.3833 of 5 stars
$87.30
-2.7%
$113.62
+30.1%
+15.4%$25.47B$4.87B8.087,438
IOT
Samsara
4.2744 of 5 stars
$37.97
+0.0%
$52.05
+37.1%
+5.1%$22.24B$1.62B237.324,100

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This page (NASDAQ:AUR) was last updated on 10/2/2026 by MarketBeat.com Staff.
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