Giftify (NASDAQ:GIFT) (NASDAQ: GIFT) is a digital gifting and rewards platform that enables consumers and businesses to send, manage and redeem digital gift cards, experiences and rewards through a centralized online marketplace. The company’s core offering allows users to purchase e-gift cards from a broad network of retail partners and to customize gifting solutions with branded messaging, video greetings and scheduled delivery features. Giftify’s technology stack includes a secure payment gateway, real-time tracking and redemption analytics designed to simplify the entire gifting lifecycle.
Founded in 2018 and headquartered in Boston, Massachusetts, Giftify originated as a consumer-focused startup before expanding into the corporate incentives market in 2020. The company’s strategic acquisitions of key technology assets in 2021 strengthened its ability to integrate directly with major e-commerce and point-of-sale systems. Through these partnerships, Giftify offers an extensive catalog of instantly deliverable digital gift cards from leading national and international retailers, entertainment venues and dining establishments.
Giftify operates primarily across North America and Europe, with localized platforms that support multiple currencies, languages and compliance regimes. The company’s business-to-business segment serves human resources, sales and marketing departments seeking streamlined employee rewards, customer loyalty programs and promotional campaigns. Giftify’s enterprise clients benefit from bulk ordering tools, API integrations and centralized reporting dashboards to monitor program performance and recipient engagement.
Under the leadership of CEO Michael Rivera and CFO Elaine Chen, Giftify continues to innovate in the digital incentives space by enhancing personalization capabilities and developing new partner integrations. The senior management team combines deep expertise in financial technology, e-commerce and enterprise software, positioning the company to capitalize on accelerating demand for flexible, data-driven gifting and rewards solutions.
