Nexxen International Q2 2025 Earnings Report

Nexxen International EPS Results

• Actual EPS: N/A
• Consensus EPS: $0.19
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Nexxen International Revenue Results

• Actual Revenue: N/A
• Expected Revenue: $87.61 million
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Nexxen International Announcement Details

• Quarter: Q2 2025
• Date: 8/13/2025
• Time: Before Market Opens
• Conference Call Date: Wednesday, August 13, 2025
• Conference Call Time: 9:00AM ET

Tremor International Ltd provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. It serves ad buyers, advertisers, brands, agencies, and digital publishers in Israel, the United States, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Taptica International Ltd. and changed its name to Tremor International Ltd in September 2015. Tremor International Ltd was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.

Nexxen International Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Record Q2 results with contribution ex-TAC of $87.8 M (+6% YoY), programmatic revenue of $85 M (+8%), and adjusted EBITDA of $29.9 M (+12%), driving margins to 34%.
• Positive Sentiment: Launched Next AI suite of AI-powered planning, activation, optimization, and monetization tools, adopted by 100+ users and expected to boost productivity and long-term margin expansion.
• Positive Sentiment: Renewed and expanded exclusive CTV partnership with VIDA through 2029, securing global ACR data and ad inventory rights and committing $35 M to accelerate North American expansion for ramping monetization in 2026.
• Positive Sentiment: Maintained a strong balance sheet with $131.5 M cash, no long-term debt, $50 M undrawn credit, and repurchased $39.1 M of shares in Q2, while evaluating a new buyback and targeted M&A.
• Neutral Sentiment: Reaffirmed full-year 2025 guidance of ~$380 M contribution ex-TAC, ~$125 M adjusted EBITDA, and ~90% programmatic revenue, citing confidence in CTV and data licensing growth despite macro uncertainties.

Presentation

[Operator]

Good day, everyone, and thank you for standing by. My name is RG, and I will be your conference operator today. At this time, I would like to welcome everyone to the NexGen Second Quarter Earnings Call. At this time, participants are in a listen only mode with a question and answer session to follow at the end of the presentation. This call is being recorded and a replay of today's call will be made available on NEXON's Investor Relations website.

[Operator]

I will now hand the call over to Billy Eckert, Vice President of Investor Relations for introductions and the reading of the Safe Harbor statement. Billy, please go ahead.

[Billy Eckert, VP - IR at Nexxen International]

Thank you, operator. Good morning, everyone, and welcome to Nexon's second quarter earnings call. During today's call, we will discuss our financial and operating results for the three and six months ended 06/30/2025, as well as our forward looking guidance. With us on today's call are Ofer Druker, NEXON's Chief Executive Officer and Faheem Neri, the company's Chief Financial Officer. This morning, we issued a press release, which you can access on our IR website at investors.nexon.com.

[Billy Eckert, VP - IR at Nexxen International]

During today's conference call, we will make forward looking statements. All statements other than statements of historical fact could be deemed as forward looking. We advise caution and reliance on forward looking statements. These statements include without limitation, statements and projections regarding our anticipated future financial and operating performance, market opportunity, growth prospects, strategy, financial outlook, partnerships and anticipated benefits related to those partnerships, anticipated benefits related to the company's intended growth and platform investments, forward looking views on macroeconomic and industry conditions, as well as any other statements concerning the expected development, performance and market share or competitive performance relating to our products or services. All forward looking statements are based on information available to us as of the date of this call.

[Billy Eckert, VP - IR at Nexxen International]

These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from those implied by these forward looking statements, including unexpected changes in our business or unexpected changes in macroeconomic or industry conditions. More detailed information about these risk factors and additional risk factors are set forth in our filings with the U. S. Securities and Exchange Commission, including, but not limited to, those risks and uncertainties listed in the section entitled Risk Factors in our most recent annual report on Form 20 F. Nexon does not intend to update or alter its forward looking statements, whether as a result of new information, future events or otherwise, except as required by law.

[Billy Eckert, VP - IR at Nexxen International]

Additionally, the company's press release and management statements during this conference call will include discussions of certain measures and financial information in IFRS and non IFRS terms. We refer you to the company's press release for additional details, including definitions of non IFRS items and reconciliations of IFRS to non IFRS results. At this time, it is my pleasure to introduce Ofer Druker, CEO of Nexen. Ofer, please go ahead.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thanks, Billy. In Q2, we delivered strong results that also reflected growth in data and tech licensing revenue, underscoring the strength of our diversified platform offering. We have continued to execute against our core strategy, making meaningful advancements across CTV, data, AI and our end to end tech platform that further position us for long term growth and market share gains. In CTV, we renewed and expanded our strategic partnership with VIDA, securing exclusive access to inventory for our customers while creating significant long term monetization potential for Nexen starting in 2026. The agreement also extends our exclusive global access to BDAS ACR data, strengthening our long term TV data footprint and capabilities, accelerating our shift into tech and data licensing and reinforcing our position as a leading ad tech data provider.

[Ofer Druker, CEO & Executive Director at Nexxen International]

We have also made important strides on our AI strategy, particularly with the NexGen Data Platform, integrating transformative capabilities into NexGen Discovery, which are already enabling customers to better harness the full power of our platform. With strong momentum and ongoing innovation, we are confident in our ability to build on our tech, data, CTV and AI leadership and create impressive value for our customers across the ecosystem. In Q2, we introduced Next AI, a suite of AI powered systems and features designed to enhance efficiency and results across planning, activation, optimization and monetization. Next AI combines proprietary data, machine learning and generative AI to deliver even more powerful cutting edge capabilities. We have been innovating quickly, already releasing an AI assistant within the NexSell DSP and Generative AI powered solution within the NexSell data platform, including the NexSell discovery assistance.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Since launch, NexSell has been adopted by over 100 combined users, including some of our largest agency and brand customers with early feedback, signaling productivity gains, improved outcomes and more time for high value strategic initiatives like winning new business. By streamlining insights and automating the reporting, Next. AI is delivering what customers need most, faster access to actionable data and better returns. It's accelerating the benefits of our integrated tech and data stack and we expect it will continue driving even stronger results, deeper engagement and broader adoption over time. We plan to roll out enhanced AI driven SSD functionality and broader platform integration later in 2025 and in 2026, which we expect will further enhance usability, performance and excellent overall value proposition.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Our AI team are now focused on both driving customer facing investments that fuel performance and revenue and internal efficiency that accelerate development cycle and support long term margin expansion. We believe these investments will further support sustained increasingly profitable growth in the quarters and years ahead. Our AI opportunity is massive and with unique tech and data infrastructure, NexGen is well positioned to continue delivering smarter, faster AI powered solutions for both sides of the industry. Our ability to renew and expand our unique strategic partnership with BDA is an important achievement that meaningfully strengthens our leadership and growth positioning within the global CTV ecosystem. Through the agreement, we extended our global ACR data exclusivity and secure exclusive ad monetization rights on video media in North America through at least the 2029.

[Ofer Druker, CEO & Executive Director at Nexxen International]

This enabled Nexon to deliver premium CTV inventories unavailable anywhere else, while reinforcing our position as the data platform in EdTech. As one of the only platform with exclusive global TV data access outside the OEM ecosystem, This renewal strengthen our open holistic approach and amplify our data advantage. Since 2022, we have laid the foundation for long term growth with VIDA establishing leadership position in key international markets and NEXTEM building the infrastructure to ingest and integrate VIDA's ACR data into the NEXTEM data platform. This updated agreement marks a shift from building the foundation to scaling commercial value during a time of rapid global expansion for Vida. For example, through its recent partnership with Vester, VIDA will significantly increase its European citizenry footprint, enhancing NexGen's international growth opportunities.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Together, we will now focus on scaling North American revenue, expanding international amortization, growing in stream ad inventory and accelerating data syndication and measurement partnership. To support these efforts, we are investing an additional $35,000,000 in VIDA to accelerate the North American CTV expansion and unlock increased growth across the world's largest advertising market. We expect this will drive greater data scale and monetizable ad inventory enhancing the long term value of our exclusive rights and overall investments. Our renewed and expanded partnership extend our growth runway and we believe unlock great potential to bring tremendous value to both NexGen and the industry. Additionally, we have continued attracting and onboarding top tier commercial leaders from major industry players across The U.

[Ofer Druker, CEO & Executive Director at Nexxen International]

S. And international markets. These hires, alongside other recent additions, are gaining traction and we believe will better position us for both near and long term revenue growth. We will continue to invest in bringing world class talent to Nexon, particularly within our commercial and media teams to support our expanding global footprint. We have also continued building momentum and visibility with Wall Street following our move to a single U.

[Ofer Druker, CEO & Executive Director at Nexxen International]

S. Ordinary share listing. Since improving our structure, analyst coverage has grown 80%. Investor interest is rising and we have been added to the Russell 3,000 Index. Our first U.

[Ofer Druker, CEO & Executive Director at Nexxen International]

S. Investor Day in May drew strong turnout, viewership and response from analysts, investors and banking partners and we remain committed to active engagement across the capital markets. In Q2, we added 108 new actively spending first time advertiser customers, including 43 enterprise self-service customers and five independent agencies leveraging our self-service solution alongside 86 new supply partners. Our conviction in our strategy has never been stronger. Expanded partnership with industry leaders like Vida and iSense accelerate our CTV growth opportunities and reinforce our strategic role within the ecosystem.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Our end to end model gives us an edge and we will continue investing in enhancing and expanding platform capabilities to fuel further growth and sharpen our differentiation. We are also closely monitoring the Google AdTech antitrust case. Depending on outcomes and remedies, it could be a catalyst for Nexon and other open Internet SSDs to achieve higher win rates and increase share gain potential. While the journey to category leadership takes time, NexGen is well positioned for success with unmatched and growing capabilities and advantages. We are energized by the opportunities and remain focused on innovating and executing to deliver long term value to our customers, partners and shareholders.

[Ofer Druker, CEO & Executive Director at Nexxen International]

With that, I'm happy to turn the call over to Sagy.

[Sagi Niri, CFO at Nexxen International]

Thank you, Ofer. In Q2, we generated contribution ex TAC of $87,800,000 a Q2 record and a 6% increase year over year. Programmatic revenue also reached a Q2 record $85,000,000 reflecting an 8% increase compared to Q2 twenty twenty four. Growth was driven by strength in data, product, health service, tech licensing and desktop revenue alongside increases across our health, travel, education and automotive verticals. In contrast, we experienced an approximately $1,700,000 year over year decline in contribution ex TAC from our non programmatic business line, a decrease in display, mobile and PMP revenue and reduced spending within our retail and government verticals.

[Sagi Niri, CFO at Nexxen International]

CTV revenue grew 1% year over year to $28,400,000 marking a Q2 record despite the advertising environment being impacted by macroeconomic uncertainty, largely due to tariffs, which constrained spend from certain partners. That said, we remain confident in our long term CTV revenue growth opportunity, given our robust integrated CTV tech and data capabilities and expanding CTV partnerships. Outside of CTV, desktop revenue increased 3% year over year in Q2, mobile revenue declined 9% and overall video revenue reflected 68% of programmatic revenue compared to 74% in Q2 twenty twenty four. Elsewhere in Q2, self-service contribution ex TAC grew 4% year over year, and contribution ex TAC from data products increased 76%. On the opposite side, contribution ex TAC from PMPs and display declined 64% year over year, respectively.

[Sagi Niri, CFO at Nexxen International]

We exceeded Wall Street's adjusted EBITDA expectations, generating $29,900,000 in Q2, a 12% increase from Q2 twenty twenty four. This growth was driven by higher contribution ex TAC and strong cost discipline. As a result, our adjusted EBITDA margin increased to 34% of contribution ex TAC from 32% in Q2 twenty twenty four. We remain confident in our ability to expand our margins over time, particularly as we begin to increasingly realize benefits related to our AI initiatives later this year and into 2026 and beyond. In Q2, we generated 17,400,000 in net cash from operating activities compared to $20,900,000 in Q2 twenty twenty four.

[Sagi Niri, CFO at Nexxen International]

As of June 30, we had $131,500,000 in cash and cash equivalents, no long term debt and $50,000,000 undrawn and remaining on our renewed and extended revolving credit facility. We also reported non IFRS diluted earnings per share of $0.29 in Q2 twenty twenty five compared to $0.18 in Q2 twenty twenty four on a post reverse split basis. In Q2, we repurchased roughly 3,900,000.0 ordinary shares, investing approximately $39,100,000 From March 2022 through the 2025, we repurchased roughly 34.3% of our outstanding shares, investing approximately $229,300,000 and as of July 31, had roughly $7,200,000 remaining on our current share repurchase authorization. On capital allocation, our Board is actively evaluating the launch of a new buyback program following completion of our current program and, as announced in Q3, we will be increasing our investment in VIDA. Additionally, we are exploring targeted M and A opportunities, which we expect would be smaller in size than Amobi that align with our goals to expand data, enhance AI capabilities, accelerate revenue within our core business lines or enter new high growth markets.

[Sagi Niri, CFO at Nexxen International]

With that, I'll turn to our outlook. We are reaffirming our prior full year 2025 guidance. We continue to anticipate contribution ex TAC of approximately $380,000,000 adjusted EBITDA of approximately $125,000,000 and for programmatic revenue to represent roughly 90% of our full year 2025 revenue. Additionally, we continue to expect year over year growth in both CTV and data licensing revenue in 2025. While we are closely monitoring ongoing market uncertainty related to tariffs, evolving trade policies and geopolitical tension, trends observed so far in Q3 support our confidence in meeting our full year guidance.

[Sagi Niri, CFO at Nexxen International]

This confidence is based on the assumption that market conditions do not significantly worsen and that there are no material adverse changes in industry dynamics or customer spending behavior. Our diversified revenue base, deepening self-service enterprise relationships and continued expansion into tech and data licensing support contribution ex TAC resiliency. Our end to end strategy also continues to enable strong growth opportunities, profitability and cash flow effectively position us to manage near term market fluctuations while investing in high potential areas that position us for long term value creation and market share gains. We are also beginning to realize benefits from our AI investments. Next AI is seeing strong and accelerating adoption, already delivering productivity and performance gains for major customers.

[Sagi Niri, CFO at Nexxen International]

As AI further integrates and scales across Nexen, we believe it will become a meaningful driver of operational efficiency, higher adjusted EBITDA and margin expansion, especially in 2026 and beyond and we'll continue investing to generate increasing returns over time. Beginning in 2026, we anticipate generating increased contribution ex TAC related to our expanded VIDA partnership as next gen monetization of VIDA CTV's inventory and ACR data is expected to ramp in North America and across other key international markets. As Ofer mentioned, we are also continuing to invest in further strengthening our sales and media teams to more fully capitalize on the growth opportunities ahead, including those enabled by our partnership with VIDA. Despite a complex environment, we've executed well through the first half of the year and are on both delivering against our guidance and strengthening the business for accelerated growth and leadership beyond 2025. Our platform advantages, data differentiation, AI momentum, expanding global partnerships and ongoing investments in innovation provide a robust foundation for long term growth and margin expansion.

[Sagi Niri, CFO at Nexxen International]

We also believe our opportunity in data and CTV remains vast and in early innings. As always, thank you to our shareholders, employees and partners for your continued support. Operator, we'll now take questions.

[Operator]

At this time, I would like to remind everyone, in order to ask a question, press star then the number one on your telephone keypad. And we ask to please limit your question to one and a follow-up to help us cover all your concerns. Thank you. Your first question comes from the line of Matt Swanson of RBC Capital Markets. Please go ahead.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Yes. Thank you guys so much for taking my question. Ofer, it was great to hear more about the Next AI product and getting the DSP assistant that we talked about at the Investor Day. Could you talk a little bit more? I think one of the highlights of the Investor Day was kind of going to be the power once you get the all three assistants up and the integrated stack of kind of like the end state of next.ai and just kind of how you can lean into that full stack differentiation?

[Ofer Druker, CEO & Executive Director at Nexxen International]

Of course. Thank you, Matt. So as we indicated in the Investor Day and also in this report, we also started to deliver this Next dot ai product enhancement to our clients, more than 100 already using it and we are really getting great feedback from them. We are, of course, now moving to the next level or the next step for us in the Next AI, which is also adding these capabilities into the SSP, to the media side, in order to have like a full cycle. And then of course, naturally, the next step will be to connect all of them with another NextAI element agent that will connect all the dots and will enable agencies and clients to utilize strategies all across the board from the DSP, DMP, and the SSP, which I think will happen probably in the end of this year and early next year.

[Ofer Druker, CEO & Executive Director at Nexxen International]

So we are going now by the plan. We released the first product that are on the demand side, the data side. We already delivered them to our clients. We're getting great feedback and we are enhancing and getting it ready for the next step, which will be the SSP side.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Thank you. And then, Sighi, this is another quarter where we saw the adjusted EBITDA upside greater than the revenue upside. Could you just kind of talk about where you're finding the efficiencies and cost savings that you continue to deliver additional adjusted EBITDA beyond the revenue outperformance?

[Sagi Niri, CFO at Nexxen International]

Sure. I think that we have operational leverage. And as long as we are scaling the business and building it forward, we will see more and more efficiencies going forward. I think that we are seeing very, very initial internal efficiencies coming from our next dot ai internal tool and the utilization of that. Going forward, it really depends on the level of onboarding and investment that we are going to put in different initiatives.

[Sagi Niri, CFO at Nexxen International]

I think that we reaffirm our guidance at around $125,000,000 of adjusted EBITDA. It looks like the trend that we will bypass that. But we are trying to be cautious and we may invest more in the second half in order to accelerate the growth in 2026. So I think we are in the right track around that. And as we said in the past, our adjusted EBITDA margin will grow year over year as we are moving forward.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Thank you.

[Operator]

Your next question comes from the line of Laura Martin of Needham. Please go ahead.

[Laura Martin, Senior Analyst at Needham & Company]

Yeah. Good morning. So my first question is on connected television. Your connected television revenue grew 1% year over year in the quarter, which is pretty slow and the slowest in ad tech for this quarter. I would have thought that your exclusive deal with Vita would have given you sort of a competitive advantage in connected television.

[Laura Martin, Senior Analyst at Needham & Company]

So my question is, why do you think connected television revenues are growing so slowly? And is the is the purpose of spending another 35,000,000 on VITA primarily to drive measurement revenue or is it somehow supposed to be helping connected television revenue growth, but it just didn't happen to have that happen in the second quarter?

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you, Laura, and hello. First of all, regarding the CTV revenues, regarding your question about the CTV revenues, what we witnessed from the beginning of the year is like a growth. It's happening in the industry from time to time that you see trends that are a wave of new media that is coming in, like big blocks of media that is coming in and there is not a matching demand that will cover this growth in media. So it's affecting, of course, the CPMs because people are willing to take lower CPM in order to manage their and monetize their media. So we witnessed that from the beginning of the year.

[Ofer Druker, CEO & Executive Director at Nexxen International]

So the fact that we basically made a small uplift from last quarter in Q2 last year that was an amazing one for us. I think it's a good indication that we grow the number of advertisers and basically partners that are utilizing our technology and our media on the CTV front and we believe that it's a good indication for growth in the future in our view. The point about VIDA, I think that as we mentioned in the PR, we are a long term player. So when we invested in Vida in 2022, they were by the way then like one of the top five CTV delivery manufacturers and delivering TVs in the market. Now they are number two.

[Ofer Druker, CEO & Executive Director at Nexxen International]

And they keep growing and adding more capabilities to their TVs in order to get to be the leaders and they are doing their best already starting in the international and for next year they will move their attention and growth also into The U. S. And it's a long term. So the fact that what we see now that we are already starting to utilize the heavy lifting that we've done on the ACR data ingesting and usage and licensing data for activation and measurement to ourselves and of course, and to clients is already kicking in and working for us. And we believe that in the second half of this year, it will grow and next year it will grow a lot.

[Ofer Druker, CEO & Executive Director at Nexxen International]

And we are happy for the investments. And we always said that, first of all, we need to build the infrastructure, build the tools, build the offering, start pushing it to the market. We see very good response from clients and partners and now we are accelerating and growing, invested another amount of money in order to grow also the North American penetration of VIDA in order to get like a better reach in that market, which of course is super important to us and to Vida. I hope that I answered your questions.

[Laura Martin, Senior Analyst at Needham & Company]

Okay. And then my second question is on I would love your general thinking Ofer on this issue that investors are having with the fact that Google search is no longer sending as much traffic into the open Internet because it's just answering questions. And so there's some fear that the open Internet is gonna lose users and viewers and ad units over the next five years, which puts the open Internet companies like ad tech companies at a disadvantage compared to walled gardens. So could you talk about what you're seeing in terms of open Internet demand and how you feel about the long term prospects for open Internet companies?

[Ofer Druker, CEO & Executive Director at Nexxen International]

Course. So, first of all, I think that AI is making a change the industry and the behavior of clients, including myself. Now, if you want to gather information or search for something, you can use your CHIP team in a very effective manner or copilot that you have on your computer. So I agree with the fact that, and I saw the researchers, that the number of visitors into web pages went down. Basically, the number of clicks per searches according to the information that I saw went down.

[Ofer Druker, CEO & Executive Director at Nexxen International]

If people are also even conducting a search, are less clicking on the results because they are getting like a small summary of AI into their search and they use that in order to get their answer. So I think that it's there. I think that there are two basically paths that are less influenced or not influenced right now, which is CTV and mobile in app. And we, of course, putting a lot of emphasis on CTV for a long time and this is an element that we believe that will keep growing. That's also, by the way, to connect it to your first question about VIDA.

[Ofer Druker, CEO & Executive Director at Nexxen International]

This is why we are investing and building the relationship with one of the biggest OEMs in the market and we believe that we are one of the only ad tech companies that have such a relationship with an OEM and operating system like we do that is super important in order to grow your presence and your revenues coming from CTV. The second path that is less influenced is mobile in app that I mentioned. And we started to shift gears into that like a few months ago and we are now enhancing it in a big manner because we believe that this is an area that will keep growing and get like the support of the market and the advertisers in order to grow this field and we are there also in a big way in a big manner.

[Laura Martin, Senior Analyst at Needham & Company]

Thank you.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you, Laura.

[Operator]

Your next question comes from the line of Andrew Marek of Raymond James. Please go ahead.

[Andrew Marok, Director at Raymond James Financial]

Thank you for taking my questions. Maybe this ties into your answer from the CTV question earlier, but just wanted to ask about the confidence that you guys have in the second half of the year given your guidance. So like on contribution ex TAC, you've got growth assumptions for I think it's about 14% year over year in the second half versus about 7% in the first half. But the comps from last year also get several points tougher as well. So if you could just talk about some of the things you're seeing that give you confidence to back your full year revenue guide.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Okay. Thank you, Andrew, for your question. See first of all, we were like in the last two years, we were working very hard in order to combine all the companies that the company that we acquired, Amobe, in all these different business units. We hired a lot of top managers in order to add talent and knowledge and capabilities into the mix. And I feel that it's starting to kick in.

[Ofer Druker, CEO & Executive Director at Nexxen International]

The second thing is usually we have set the level of visibility to the market in order to understand like booking and trends and discussions with companies. And we feel secure that in this stage we can basically reach our targets. We feel we believe that it's doable, of course. And we think that as we are doing almost on a weekly basis, we are checking ourselves and making assurance that we are able to touch the targets. The investment that we've done in the last few years in what I just mentioned also to Laura about data, the technology that is related to data like discovery, our data management platform and so on are helping us to build relationship with more and more companies and to also generate revenues that are related to data and technology.

[Ofer Druker, CEO & Executive Director at Nexxen International]

And I think that both that and the regular activity that we are doing around media can get us to our targets, and we feel in this point of time, we feel secure that we can basically reach these targets.

[Sagi Niri, CFO at Nexxen International]

By the way, just to add to what Ofer said, I think Ofer mentioned that we are going now heavily on mobile apps monetization for advertisers. So, we are in a process of signing a couple of big partnerships with in app and SDK networks, which will affect our ability to grow in the second half.

[Andrew Marok, Director at Raymond James Financial]

Okay. Thank you for the detail there. And then maybe one more, if I could. You've kind of been saying recently that M and A was a lower priority for capital allocation, but the language this quarter kind of suggests that you could be a bit more open to considering M and A than in the past. So is there anything specific changing there?

[Andrew Marok, Director at Raymond James Financial]

Is it the case that as you get more interactions with things like the Nexon Data Platform and NexAI, the new adjacencies or opportunities are popping up? Thanks.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you, Andrew. First of all, in order to make an acquisition or an M and A, you need to be, of course clear about strategy and about the ability to already adjust and digest the acquisition that you've done before, and we feel that we did it. So I think that we are ready to look for an opportunity now. I think that we can look now for opportunity now to make an acquisition that will add to us not technology, not every technology. We have the technology that we need.

[Ofer Druker, CEO & Executive Director at Nexxen International]

But if we can make an acquisition of additional client base or coverage that we don't have in this market, it can be interesting. And I feel that we feel that there is opportunities in the market that can basically be interesting for us. So we are checking it. And we need to remember that we conducted a buyback already in the last few years of close to $0.02 $5,000,000,000 So we are looking also for use of capital that will not be just buyback, but also making generating potential to growth through acquisitions that we know and we did it in the past few times. So we are trying to divest and to grow organically, but also through a smart acquisition that we can basically conduct.

[Andrew Marok, Director at Raymond James Financial]

Thank you.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you.

[Operator]

Your next question comes from the line of Jason Kreyer of Craig Hallum. Please go ahead.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

Great. Thank you guys for taking my questions. Just wanted to ask for more detail on what you guys see in the opportunity with Google's antitrust laws, likely behavioral remedies being placed on them. And if you think there's an opportunity to perhaps invest more in kind of that open web SSP opportunity as some market shares likely vacated and there's probably more room for you guys to grab share there?

[Sagi Niri, CFO at Nexxen International]

Think that, hey Jason, thanks for the question. I think, you know, there's a lot of assumption and estimation around when and what will be exactly the remedies around the DOJ claim around Google. I think that there's no way that we will not gain from that. To what extent, I don't think that anyone can really estimate and understand. You know, everybody now understands that probably in the open internet, there were bids that Nexen and other players didn't even got the chance in order to beat them.

[Sagi Niri, CFO at Nexxen International]

And there were media inventory pockets that nobody other than Google got the chance to win. So, the minute the court will decide about the behavioral claims and the other remedies, of course we will gain from that. Again, I can't really, first of all, it's not like embedded into our plans, estimation, forecast and guidance, of course. Will be an extra and that's good. And second, we are on an ongoing basis investing a lot into our SSP, both on the infrastructure, technology capabilities, and of course, onboarding new publishers and new inventory.

[Sagi Niri, CFO at Nexxen International]

We will keep doing that. And hopefully, when the claim will be over, we will gain much more allocation of inventory that now we are not entitled to or not getting into. I hope that that answers your question.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Yes, and we need to remember one additional point is the timeline. So as Saghi said, we know that probably something improving our terms and improving our chance to win more business will happen. To tell you that we know when exactly it will happen or we can plan on that, It's hard to say and we believe that you need to be at your best in order to win more market share and that's what we are trying to do.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

Wonderful. Thank you, guys.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you.

[Operator]

Your next question comes from the line of Barton Crockett of Rosenblatt. Please go ahead.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Taking the question. Let me see. One of the things that I just wanted to ask you guys about was, you know, on the SSP side of the business, there's been a little bit of noise, I think, injected into the conversation by one of the peers. PubMatic had suggested that there was some type of transition of a major DSP kind of approach that was meaningfully affecting them causing a big step down in kind of revenue in the third quarter versus the second. And you talked about investing in your SSP business.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

I was just wondering if you're seeing any impacts from that change that was impacting one of your peers and just in general how you feel about the backdrop for that business right now?

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you for your question, Barton. I think that first of all, we don't witness this phenomena as was indicated by you right now or by our peers. Again, maybe they feel something that we don't, but we don't feel it. But you have to understand that we are built differently in many ways. What I mean by that, while most of the SSPs are relying on what we call open market or PMPs or relationship that they are building with clients in order to drive revenues, We have also our own DSP.

[Ofer Druker, CEO & Executive Director at Nexxen International]

We are end to end solutions. So we have a very talented sales team on the ground in The US and in other places that are basically pitching clients and bringing their campaigns in. So we depended on our success on that. And the second thing is our enterprise solution, which is very robust and growing and successful that basically we offer to brands and agencies, mostly independent agencies, to adapt our technology and our solution, and we are incentivizing them and providing them advantages if they are directing also part of their spend to us. So we are less affected by one DSP or another because we are basically having our own operation that bring the demand into the platform.

[Ofer Druker, CEO & Executive Director at Nexxen International]

And we are very diversified in general around, as you can see, CTV, display, mobile and so on. So we're less affected and we're exposed to the element that you mentioned in your question.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay. And then if I could just follow-up a little bit on the earlier discussion about the second half outlook. So you guys have reiterated your guidance citing in part what you've been seeing so far in the third quarter in the press release you said that. The second quarter CXT growth rate was I think 6%. Obviously, the back half has to accelerate.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Are you seeing acceleration in the third quarter specifically? Is that what you're referring to when you say you're reiterating guidance based on what you've seen in the third quarter so far?

[Ofer Druker, CEO & Executive Director at Nexxen International]

So usually, of course, the fourth quarter is strong and we see the growth coming usually the acceleration is coming in the end of the summer and until the end of the year. Right now, see like as I mentioned before, we see like a regular trends that we see every year in general in the last two years. I'm not saying more than that because the last few years were a little bit different than the past, but we have a strong ability to estimate that we are on the right track according to the behavior that we see now and according to the trends that we recognize in the market. As indicated just now, we are not just dependent on one DSP or another DSP, we also have our own sales team and our own enterprise solution and from all the indications that we are getting, we believe that we are on the right track.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

All right. Well, thank you for that.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you.

[Operator]

Your next question comes from the line of Matt Condon of Citizens. Please go ahead.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Thank you so much for taking my questions. My first one is just on the exclusive premium inventory that you're getting with the expanded partnership with Vita. Can you just talk about what size that opportunity could potentially be for you guys? And how should we think about that ramping in 2026? And then my second question is just on off platform data licensing.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

It seems like that's growing really well for you guys. Can you just remind us on how big an opportunity you guys believe that, that can be? Thank you so much.

[Ofer Druker, CEO & Executive Director at Nexxen International]

On your first question, there are two types of media that we are getting from that we're supposed to get from VIDA. And of course, the rationale expectation, one of them is around in stream because of the TV channels that are basically running on the TVs that VIDA is managing or integrated into. And the second one is what we call on platform ads, that means that the ads are sitting on the operating system and enabling us basically and Villa to show ads to their clients. We are talking here about a massive amount of impressions and opportunities that will spread over the next couple of years. I don't want to touch now numbers because I don't want to mislead you, but I think that in the early next week we will early next year, sorry, when we'll get like more visibility to the volumes and so on, we will be able to give like a better prediction.

[Ofer Druker, CEO & Executive Director at Nexxen International]

But in general, we see the growth. It's millions of TVs that are adding up and it's a massive amount of impressions and opportunities to show ads. On your second question regarding data and technology, We are starting to see this year like the first fruits of our work in the last few years. We invested a lot of innovation and resources in order to build technologies. We just won DGJ award for a cookie less data platform, the discovery tool.

[Ofer Druker, CEO & Executive Director at Nexxen International]

And it shows that basically we believe all the time, we manage it and we are saying it all the time, that the major differentiation between companies is related to data, meaning that the fact that we are able to show and utilize data on the DSP and SSP is giving us a major advantage. And the fact that we own a lot of unique and exclusive data is helping us to be more interesting for clients who looks for activation, meaning targeting and building audiences and measurements. And we have both, we have the technology that we can license to people in order to create like stronger bonds and partnership. And we have the data that we can license. Sometimes we can license just the data.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Sometimes we can license just the and that's what we are doing. And I feel that it's a we just started this year, but I feel that it can be massive in the years to come for two elements. One of them is to get license fees for these solutions and the other one is in order to encourage more cooperation and diverting spend to basically to our SSP and our platform. So I believe that it's meaningful and we work very hard because of that in order to build it. It's helping us on the day to day, but it's also enabling us to be like a profit center by itself of selling data and platform and also encouraging other people to work with us closely in order to enjoy from these capabilities.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Thank you.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you.

[Operator]

That ends our Q and A session, and we appreciate your participation. I will now turn the call back over to Ofer Duker, Chief Executive Officer, for closing remarks. Please go ahead.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Thank you. So first of all, thank you all you. I think that we got into a point that we are able to basically to do two things. First of all, as we mentioned also in the earnings, we feel that we are basically validate our strategy over the last few years. We see other companies follow the track that we took in order to build an end to end solution.

[Ofer Druker, CEO & Executive Director at Nexxen International]

Just a reminder, we started that in 2019. We said that basically the line between SSP and DSP will get blurred and the center will be there will be one platform that advertisers can use, and that's why we built our platform in the way we built it and we added the data platform above that. We feel that this is the time that we are validating our capabilities and our strategy. We feel very secure about it. And second thing is what Barton and other people ask us about here is the fact that over the years we invested a lot of money and resources and of course, in order to build the platforms, the technology platforms and build the relationship with the OEMs and the operating system of the CTV in order to build the capabilities that can enhance our technology and strategy, but also can become a profit center by itself, by licensing technology and licensing data, and we feel that we are on the right track.

[Ofer Druker, CEO & Executive Director at Nexxen International]

I want to thank also, of course, all shareholders and stakeholders, employees that are working very hard night and day in order to make it happen. So thank you very much.

[Operator]

Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.

Participants

Executives

• Billy Eckert, VP - IR
• Ofer Druker, CEO & Executive Director
• Sagi Niri, CFO

Analysts

• Matthew Swanson, Director - Equity Research at RBC Capital Markets
• Laura Martin, Senior Analyst at Needham & Company
• Andrew Marok, Director at Raymond James Financial
• Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC
• Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities
• Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP