comScore (NASDAQ:SCOR) is a global media measurement and analytics company that provides insights into consumer behavior across digital, television and cross-platform environments. Founded in 1999 and headquartered in Reston, Virginia, comScore helps clients understand audience engagement and advertising effectiveness by delivering standardized metrics and analytics solutions.
The company’s core services include audience measurement for websites and mobile apps through its Media Metrix platform, search analytics via qSearch, and streaming video measurement with Video Metrix. Additionally, comScore offers cross-platform measurement tools such as Total Video and validated Campaign Essentials (vCE) to support media planning, activation and evaluation. These solutions enable advertisers, publishers and agencies to optimize media investments and improve content strategies.
comScore operates a global footprint, serving clients in North America, Latin America, Europe and the Asia-Pacific region. Its customer base spans major advertisers, digital publishers, television networks and advertising agencies that rely on its intelligence to inform campaign targeting, audience segmentation and competitive benchmarking. The company also partners with technology providers, data platforms and industry associations to enhance measurement standards and broaden its analytic offerings.
Under the leadership of President and Chief Executive Officer Bill Livek, comScore continues to innovate in measurement methodologies and expand its service portfolio. Financial operations are overseen by Chief Financial Officer Steve Graham, while a board of directors with diverse media and technology experience guides strategic direction. Together, its management team and research experts drive ongoing development of data science capabilities and client-focused measurement solutions.
